Avsnitt
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Today, I'm joined by Jess Haghani, founder & CEO of Lucille.
Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity.
In this episode, we discuss creating next-gen senior nutrition products.
We also cover:
Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovationSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Lucille's Website: www.lucillehealth.com
Lucille on Amazon: http://bit.ly/4g76Xgo
Lucille on Instagram: https://www.instagram.com/lucillehealth/#
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:25) Company background
(02:25) Personal story
(05:00) Market gap insight
(06:40) Why no innovation
(09:25) Ageism and discrimination
(11:50) Formulation approach
(14:20) Nutrition science
(17:40) Packaging accessibility
(20:20) Consumer awareness
(23:40) Branding strategy
(25:40) Social media engagement
(26:50) Grandmother inspiration
(27:45) Go-to-market channels
(30:00) Near-term focus
(31:38) Where to find
(32:17) Conclusion
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June 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
The90 launches Gem, a UV-tracking pendant measuring real-time UVA and UVB exposure with personalized skin profiles, as 90% of visible skin aging is attributed to UV exposure Apple announces menopause and perimenopause tracking features in Health app at WWDC, bringing hormonal health to one of the world's largest platforms Xponential Fitness agrees to pay $3.9M settling NY attorney general allegations it misled franchisees on studio opening timelines, averaging 13 months versus promised 3-6 monthsMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Saknas det avsnitt?
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June 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Federal study finds alcohol health risks begin at one drink per day with one-in-1,000 premature death risk, rising to one in 25 at two drinks, adding pressure as moderation goes mainstream Tom Brady partners with Gopuff to launch organic coconut water brand Good Nut as category sales rise 115% year-over-year, projected to reach $11B by 2030 SoulCycle CEO Evelyn Webster steps down after six years amid additional studio closures, as strength clubs and recovery concepts expand options beyond the bikeMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
AG1 launches AG1 Pro combining flagship greens with creatine, Calcium-HMB, and muscle health ingredients as creatine moves from sports nutrition to mainstream longevity supplement Therabody launches CryoTherm Palm handheld thermoregulation device tested with USC and IMG athletes, expanding from recovery into performance enhancement Stars + Honey raises $24M from VMG Partners targeting $50M revenue, combining collagen peptides with protein at intersection of beauty, wellness, and nutritionMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands like Barcode as athletes evolve endorsements into personal positioning Melinda French Gates pledges additional $215M toward reproductive and midlife health through Pivotal, as women's health still receives just 6% of private healthcare investment Peloton acquires Pilates startup Skōp to push into functional fitness, integrating form tracking as mat-based Pilates engagement rises 48% year-over-yearMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Today, I'm joined by Dane McCarthy, founder of Club Athletic.
Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.
In this episode, we discuss building community and accountability through small-group training.
We also cover:
The company's recent rebrand Expanding beyond NYC to Chicago Dane's vision to reach 2K squads by 2030Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: www.clubathletic.co
Contact: [email protected]
Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:54) Current state rebranding
(03:08) Squad model
(04:26) Training squads differentiation
(06:06) Community infrastructure
(08:09) Dunbar's law
(10:01) Community building at scale
(12:04) Modality details
(14:29) Results and consistency
(18:20) Gen Z training trends
(21:04) Chicago expansion
(24:01) Rebrand positioning
(26:37) New locations timeline
(29:36) Density strategy
(31:46) 2K squads by 2030
(33:26) Where to find
(35:55) Conclusion
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June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via Fresh Funds stipends, reaching 98% of US households including food desert communities Athletic Brewing launches largest-ever summer campaign increasing media spend 120% with first MLB partnership featuring Dodgers star Teoscar Hernández as off-premise sales rise 24% Hims appoints longevity medicine expert Dr. Anant Vinjamoori as Chief Medical Officer, signaling expansion beyond hair loss into metabolic health, hormones, and regenerative medicineToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Meta spins Supernatural into independent company Supernatural Health, bringing back original founders and coaches with standalone app launching later this year Eternal launches AI-generated audio episodes transforming wearable data, bloodwork, and DEXA scans into personalized health briefings built into its new super app NewLimit, co-founded by Coinbase CEO Brian Armstrong, raises $435M at $3.1B valuation for epigenetic reprogramming therapies after showing age reversal in human liver cellsToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
David sells out ice cream line in 28 minutes packing 30g protein and under 2g sugar per pint as protein-first platform beyond bars
Stephen Curry signs 10-year deal with Chinese sportswear giant Li-Ning spanning basketball, athleisure, and golf with Curry Brand stores planned across US and China
Nude Miami opens 5,000-square-foot flagship in Brickell as "America's Healthiest Grocer," joining Erewhon and Happier Grocery in transforming food retail into wellness experience
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Strava locks down platform with new developer fees, tighter API restrictions, and login walls to prevent AI scraping as developer ecosystem grows to 241K members ahead of IPO US golf rounds are up 5.3% year-over-year with off-course participation surging 63% since 2019, as nearly 19M Americans now play exclusively at venues like Topgolf and simulators Whey protein demand breaks supply chain with prices up 50% since January, fueled by 70% of Americans seeking more protein and GLP-1 users preserving muscleToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Today, I'm joined by Alex Taylor, co-founder of Perelel.
An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions.
In this episode, we discuss closing the women's health research gap through business.
We also cover:
Leveraging business to shape policy Deploying $5.5M+ toward women's health research equity Combining D2C subscriptions and retail partnerships (Erewhon, Amazon)Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: www.perelelhealth.com
Instagram: https://www.instagram.com/perelelhealth/
Alex on Instagram: https://www.instagram.com/its_alextaylor/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:19) Personal health journey
(04:41) Autoimmune diagnosis
(05:50) Women's health research gap
(07:20) Founding Perelel
(08:51) Company stage
(10:22) Category maturation
(12:22) Building the trust moat
(14:45) From product to policy
(17:40) Impact program
(20:09) Parallel Pledge
(21:04) Consumer health evolution
(24:40) Business priorities
(26:40) Long-term vision
(27:48) Product innovation
(28:43) Where to follow
(29:08) Conclusion
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May 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Noom launches at-home biomarker kits measuring 17 markers with microneedle collection, finding 70% of users have high LDL cholesterol despite appearing healthy Scientists report single gene-editing infusion lowering LDL cholesterol by 62% with results maintained 18+ months, potentially replacing years of daily medication Retro Biosciences reaches $1.8B valuation backed by Sam Altman, entering human trials testing cellular cleanup process to combat neurodegeneration and age-related diseaseMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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May 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Future Snoops x Spate report finds consumers pulling back from optimization culture, with energy healing reaching 30M+ monthly searches and tai chi interest up 22% Signos raises $20M backed by GV and Dexcom to expand AI metabolic health platform combining continuous glucose monitoring with coaching, growing tenfold in six months Oura introduces Ring 5 40% smaller than previous generation with blood pressure signals, nighttime breathing analysis, GLP-1 tracking, and AI-powered care partnershipMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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May 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Nordic-inspired wellness experiences including saunas and cold plunges grew 62.5% globally from 2024 to 2025, with cold plunge market hitting $355M and sauna industry nearing $1B Lucis raises $20M to expand preventative health across Europe as "Function Health for Europe," combining 110-marker blood testing with AI health companion for 10,000 users Apple loses momentum in digital health per Bloomberg as wearables shift toward predictive insights, facing competition from Oura and Whoop despite $100B in Apple Watch salesMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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May 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
SANCTUM brings wellness raves to NYC with Othership residency, blending HIIT, yoga, and breathwork as Gen Z and millennials seek immersive high-energy wellness experiences On and Erewhon launch multi-year partnership spanning apparel, run clubs, recovery events, and co-branded post-workout juice across Erewhon locations BCG identifies 15M US "Optimizers" spending $3K annually on longevity stacks including injectables, diagnostics, GLP-1s, and supplements with medical professionals as most trusted sourceMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.
Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.
In this episode, we discuss rethinking fertility care through human-centered design.
We also cover:
Building a two-sided fertility marketplace Scaling in an emotionally complex category Addressing egg freezing's age and cost gapsSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: www.cofertility.com
Careers: www.cofertility.com/careers
Instagram: https://www.instagram.com/cofertility
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:14) The insight
(04:41) Personal story
(06:56) Broken system
(08:24) Marketplace dynamics
(11:37) Split vs. Keep programs
(13:05) Company scale
(15:33) Operational logistics
(18:11) Demand channels
(21:29) Building trust
(23:47) Platform ambition
(25:53) AI automation
(28:28) What's next
(29:27) Conclusion
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May 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Strava overhauls strength training with workout logging, auto-generated muscle maps, and 14 partner integrations ahead of IPO after surpassing 500M uploads in 2025 Fresha raises $80M at $1B+ valuation processing $15B+ annual transaction volume across 130K businesses in hair, aesthetics, wellness, and fitness Oura confidentially files for IPO at $11B valuation targeting 5M paid members this quarter with $2B annual sales run rateToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery
NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection
Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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May 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Club Athletic (formerly The Athletic Clubs) expands to Chicago opening two locations with fixed 20-person training squads emphasizing community and accountability Global Wellness Institute values wellness real estate at $876B in 2025 projecting $1.8T by 2030, spanning apartments, hotels, and walkable longevity-focused communities GymNation secures $100M investment from BlackRock affiliate HPS to scale from 50 to 100+ gyms across Middle East and Asia serving 200K+ membersToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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May 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Fitness First partners with kip for NFC-powered tags blocking notifications and locking users into focus modes while allowing music and fitness apps Meru Health builds diagnostics-driven psychiatry combining metabolic testing, wearables, nutrition, and therapy as antidepressants remain ineffective for 30-50% of patients Nourish raises $100M bringing total funding to $215M, scaling to 10K+ dietitians and 200M covered lives with AI-native metabolic care platformToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
- Visa fler
