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In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers.
Here’s a glimpse of what you’ll learn:How to find out if you're paying too much to acquire customers
Why most DTC brands don't track these metrics
How to calculate each of them
A tool that can save you many hours of tedious calculations
Sponsor for this episode:This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox.
Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies.
Here’s a glimpse of what you’ll learn:How They Have Built Their Amazing Community
Ways to Leverage a Community
A Thorough Breakdown of Their Content Creation Process
Their TikTok Shops Strategy
The Simple, Yet Effective, Manual Actions That Sets Them Apart
Sponsor for this episode:This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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Saknas det avsnitt?
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Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.
Here’s a glimpse of what you’ll learn:Yug's Background
Partnering with Shiseido
Obtaining Patents for Acne Treatment Technology
Overcoming Higher Customer Acquisition Costs
The Importance of Customer Activation in Skincare
Retention Strategies and The Role of Customer Education
What He Would Do Differently If He Had to Start Phyla From Scratch
Sponsor for this episode:This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition.
Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicated to developing science-backed supplements for cognitive health and brain function.
Here’s a glimpse of what you’ll learn:His background as an NFL Player
Transition to Business Owner
Why He Thinks Amazon is The Wild West of Online Retail
Lessons Learned from Approaching the 100th Retailer
Scaling Up by 800% in 2024
How To Maintain Quality Amidst Competition
Managing Influencer Impact
Expanding Beyond Texas and National Retail Strategies
Sponsor for this episode...This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".
Here’s a glimpse of what you’ll learn:His Entrepreneurial Journey
Behind the Scenes of the Partnership with Nordstrom
Adapting to Economic Challenges: Business Strategy Adjustments
The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels
Pros and Cons of DTC in the Skincare Industry
Lessons Learned and Insights Gained
Navigating Challenges as an Entrepreneur
"Quit to Win": Inspiration Behind the Book
Sponsor for this episode:This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space.
And some of them are 💣 💣 💣
Want to know what it's about? Listen to the episode.
Here’s a glimpse of what you’ll learn:What will happen with TikTok?
Big news for Google Ads
Instagram's new AI and how it impacts brands
Sponsor for this episode:This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.
It's not related to paid ads...
Or to any other fad growth tactic...
Want to know what it's about? Listen to the episode.
Here’s a glimpse of what you’ll learn:The one lever that's widely overlooked by DTC brands
The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands
Tactic-oriented vs Business-oriented growth marketing agencies
Sponsor for this episode...This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.
Here's a glimpse of what you'll learn:
Current Challenges and Goals as a CMO
Standing Out in a Competitive Industry
Leading with Entertainment
How to Know When Your Brand is Ready to Tell a New Story
Key Customer Acquisition and Retention Channels
Top KPIs Monitored by Podium Nutrition
Custom Software for Loyalty and Retention
Exploring Retail Expansion
Insights on Retail Strategy
Leveraging Influencers as Ambassadors
The Role of Long-Form Video in Marketing Strategy
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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Have you ever wondered what's working for everyone else in the DTC space?
Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands.
In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.
Here's a glimpse of what you'll learn:
PPC Specialists' Priorities for 2024
Goals for the Ad Campaigns in 2024
Ad Platform Adoption and Spend
Challenges With Multi-Channel Advertising
Attribution-related challenges
First-party data integration
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.
Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.
Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
Here's a glimpse of what you'll learn:
Key Actions for Replicating 9-Figure Success
Revenue-Driving Channels: Insights from Two Brands
Top KPIs for Brand Success
Adapting Marketing Approach: Purple to Kizik
Developing New Product Lines and Brand Messaging
Leveraging Video Marketing for Kizik's Unique Value Proposition
Strategy for Video Views and Content Creation
Balancing Pace and Scale at Kizik
Content Creation Engine: Volume vs. Quality
Evolution of the Kizik Brand Platform
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing.
The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.
Here’s a glimpse of what you’ll learn:The Tiege Hanley Story
Insights from Tiege Hanley's Founder
Agile Strategies for DTC Growth
Cultivating Company Culture: Tiege Hanley's Approach to Expansion
Tiege Hanley's Winning Channels, Struggles, and Triumphs
Success Marketing: Tiege Hanley's Unique Approach Unveiled
Going Global: Challenges and Strategies for Tiege Hanley's Expansion
Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision
Sponsor for this episode:
This episode is brought to you by minisocial.
minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!
It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place
Reasons to partner with minisocial?
👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets
Check them out and get 15% off your first project!
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In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.
Here's a glimpse of what you'll learn:
His Perspective for Both Sides of the Field in the DTC Space
Leveling Up Marketing for Brands in 2024
How Shared Sweeps Can Help With That
Breaking Through the Noise as a Brand
How Brands are Leveraging It
Social Snowball x Shared Sweeps
Apréskin Launch
Female Founder Denver Dinner Series
What's Next for Shared Sweeps
Sponsor for this episode:
This episode is brought to you by minisocial.
minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!
It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place
Reasons to partner with minisocial?
👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets
Check them out and get 15% off your first project!
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In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference.
Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion.
Here's a glimpse of what you'll learn:
Rethinking success
The emotional journey behind BOAS' mission
Donating 90% of profits in a DTC landscape
Exploring the journey of writing a book
The decision to open a physical store
The future of sustainable fashion
Sponsor for this episode:
This episode is brought to you by minisocial.
minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!
It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place
Reasons to partner with minisocial?
👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets
Check them out and get 15% off your first project!
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In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig.
He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct shipping to their customers, leading to the birth of Portless.
With Portless, Izzy aims to revolutionize the e-commerce industry by massively improving cash flow and profit margins through direct fulfillment.
Here's a glimpse of what you'll learn:
Common pitfalls in DTC profitability
Strategies for improving profitability through logistics
Enhancing cash flow through operational efficiencies
The critical role of a reliable 3PL provider
Understanding Section 321 and its benefits for DTC brands
Advice for brands starting manufacturing in China
Simplifying international expansion with Portless
Future endeavors and growth plans for Portless
Sponsor for this episode:
This episode is brought to you by minisocial.
minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!
It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place
Reasons to partner with minisocial?
👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets
Check them out and get 15% off your first project!
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In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.
He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.
Here's a glimpse of what you'll learn:
Background and Company Introduction
Genesis of the Business Idea
Standing Out in the DTC Landscape
Profitability Goals and Strategies
Acquisition and Retention Channels
Case Studies of Successful Wins
Unconventional Move: Turning off Ads on BFCM
Cross-Platform Tracking Methods
Incorporating Customer Feedback into Product Development
Milestones and Achievements
Key Success Factors for DTC Brands
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level.
To learn more about BSR Digital, visit their website or book a call here.
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In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt.
She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines.
In this episode...
Genesis of the business idea
Early presence in CVS & Walmart
Challenges and successes in retail
Expansion into the Pets space
Customer acquisition strategies
Encouraging repeat purchases
Handling returns: Lessons learned
Future plans for Tooktake
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app.
He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce.
Here’s a glimpse of what you’ll learn:Overview of the DTC space today
Key challenges for DTC brands
Solutions for overcoming those challenges
What you need to know about the latest Gmail and Yahoo updates
Advantages of mobile apps for businesses
Maximizing mobile app potential beyond retention
Why (and how) you should be treating your mobile app users differently
Sponsor for this episode:This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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After interviewing a very successful brand, we thought there were many things in common with other successful businesses.
That's why we wanted to put them together in this episode.
In this episode...
4 key things successful DTC brands do
Traps to avoid along the way
The importance of proper processes and small iterations
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf.
He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit.
On this episode...
What Platter is about and how it helps e-commerce brands
Current challenges for DTC brands
What DTC brands should focus on to be successful in 2024
Best practices to increase AOV, LTV, and CR
Sponsor for this episode...
This episode is brought to you by Portless.
Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?
Portless is the fulfillment game-changer for DTC and e-commerce brands.
Why Portless?
Direct Shipping: From China to customers in just 6 days, covering 55+ countries.
Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.
Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!
Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.
Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.
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On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman.
Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success.
On this episode...
Introduction to Cleverman and Its Mission
Key Components for DTC Success: Product, Offer, Funnel, and Message
Cleverman's Unique Website Personalization and Social Proof Strategy
Insights from Amazon's Personalization Approach
Behind-the-Scenes: Daily Backend Actions for Success
Acquisition and Retention Strategies
Cross-Platform Effort Tracking
Current Challenges for DTC Brands
Cleverman's Outlook for 2024
Sponsor for this episode...
This episode is brought to you by Portless.
Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?
Portless is the fulfillment game-changer for DTC and e-commerce brands.
Why Portless?
Direct Shipping: From China to customers in just 6 days, covering 55+ countries.
Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.
Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!
Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.
Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.
- Visa fler