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  • Your chart of accounts is the backbone of your business's financial system. In this episode, learn how to create and customize a chart of accounts that provides the visibility you need to make informed decisions. Discover tips for keeping it clean and simple while still capturing the right level of detail for your business.

    (00:00) - Introduction and Podcast Updates(01:17) - Understanding the Chart of Accounts(02:30) - Simplifying vs. Detailing Your Chart of Accounts(07:36) - Enhancing Financial Visibility(11:23) - Practical Tips for Managing Your Chart of Accounts(13:35) - Conclusion and Final Thoughts
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • In this episode, we challenge the common misconception that operating at 100% capacity equates to optimal performance in business. Keila explores how the pursuit of being "full" can hinder a company's ability to innovate, adapt, and thrive in the face of changing circumstances. She emphasizes the importance of maintaining flexibility, leaving room for growth, and prioritizing the well-being of your team. Discover why embracing a more dynamic approach to organizational management is crucial for long-term success.

    (00:00) - Welcome and the Myth of Being Full(00:45) - The Misconception of Full Capacity in Business(01:58) - Redefining Success: Beyond Maximum Capacity(02:36) - The Importance of Flexibility and Adaptability(03:53) - Real-World Impacts of Operating at Full Capacity(07:20) - Strategies for Sustainable Business Growth(08:17) - Embracing a Holistic Approach to Business Success(11:17) - Conclusion: Rethinking Fullness for a Balanced Life
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

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  • In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.

    (00:00) - This is Build to Enough (01:46) - Exploring the Long-Term Impacts of Discounting(03:01) - The Hidden Costs of Discounting(03:07) - Case Study: The JCPenney Pricing Strategy Mishap(07:08) - Alternatives to Discounting: Adding Value(09:23) - Communicating Your Value and Pricing Strategy(14:53) - Building Value-Based Relationships Over Discounts(16:54) - Conclusion and Resources for Effective Pricing
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • When your small team loses a member, it can feel like losing a limb. This episode provides a practical approach for navigating the emotional impact, assessing the situation, strategizing next steps, and maintaining team morale during the transition period. Keila shares hard-won insights on redistributing tasks, revising goals, leveraging existing resources, and promoting work-life balance while you rebuild your team.

    (00:00) - Welcome to Build to Enough (02:37) - Understanding the Impact of Losing a Team Member(06:24) - Assessing the Situation and Gathering Feedback(10:24) - Strategizing for the Future and Maintaining Morale(14:28) - Conclusion: Rebuilding and Moving Forward
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Keila challenges traditional notions of success and explores the stories of unconventional entrepreneurs who have redefined what it means to achieve their goals. Through insightful examples and personal anecdotes, she delves into the importance of aligning work with personal passions, embracing diverse experiences, and fostering a mindset of innovation. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode will inspire you to chart your own unique path to success, beyond just monetary gains.

    (00:00) - This is Build to Enough (01:04) - The Journey of an Unconventional Entrepreneur(02:42) - Passion-Driven Entrepreneurship: Beyond the Norm(04:47) - Embracing Diverse Experiences for Unconventional Success(06:55) - Innovation and Breaking Industry Molds(08:25) - Redefining Enough: Success Beyond Money(09:53) - Wrapping Up: Your Personal Journey to Success
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • In this episode, Keila delves into the inevitable challenges faced by entrepreneurs on their journey to success. Through insightful examples and personal experiences, she explores practical strategies for navigating financial hurdles, achieving work-life balance, fostering resilience, and embracing pivots. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable lessons on overcoming setbacks and building a thriving business.

    (00:00) - This is Build to Enough(01:24) - Tackling Financial Challenges in Small Business(04:26) - Work-Life Balance and Avoiding Burnout(07:11) - Resilience and Perseverance: Overcoming Setbacks(09:23) - Navigating Unexpected Pivots and Market Trends(11:44) - Conclusion: Embracing Challenges and Fostering Innovation
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • In this episode, Keila dives into the concept of "enough" for small business owners and strategies for intentional, sustainable growth. She discusses the importance of defining what enough means for you personally and professionally, and setting goals aligned with that vision. Keila shares tips on mindful planning, efficient resource allocation through outsourcing non-core tasks, staying adaptable, and continuously investing in your own learning. The key is pursuing growth at an intentional pace that allows you to scale without sacrificing your core mission or work-life balance.

    (00:00) - This is Build to Enough(00:58) - Defining 'Enough': A Personalized Approach to Business Growth(03:02) - Mindful Planning and Goal Setting for Entrepreneurs(03:53) - Balancing Ambition with Practicality in Micro Businesses(05:02) - Maximizing Resources for Efficient Business Operations(07:50) - Embracing Adaptability for Continuous Business Evolution(09:01) - The Importance of Continuous Learning in Achieving Intentional Growth
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • In this episode, Keila dives into the concept of "unreasonable hospitality" inspired by Will Guderia's book of the same name. She explores how going above and beyond to create exceptional customer experiences can be a game-changer for businesses of all kinds, not just restaurants. Keila shares practical strategies for infusing warmth, surprise, and authenticity into every client interaction.

    (00:00) - This is Build to Enough (01:15) - Unreasonable Hospitality (03:13) - Applying Hospitality in Accounting: The Littlefish Approach(05:01) - Surprising and Delighting Customers: The 95 5 Rule(07:32) - Continuous Improvement and Client Feedback(09:08) - Finding Inspiration in Unlikely Places(11:05) - Final Thoughts: Hospitality Isn't Just for the Elite
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Automating routine tasks can significantly improve efficiency, but it's important not to lose sight of the human element in business. In this episode, Keila talk's about smart ways small business owners can implement automation to increase productivity, while still prioritizing human connections with customers and staff. Discover how automating certain processes can enhance scalability and empower your team to focus on the work they really want to be doing.

    Chapters

    (00:00) - Introduction to Business Automation(01:26) - Understanding Automation and Its Impact on Small Businesses(02:47) - The Balance Between Human Touch and Automation(03:44) - Examples of Automation in Business Processes(05:03) - The Financial Benefits of Automation(06:55) - The Role of Automation in Reducing Errors and Improving Accuracy(08:48) - Leveraging Automation for Data Collection and Analysis(10:12) - The Importance of Automation in Business Growth(11:19) - Conclusion: Embracing Automation for a Superior Customer Experience(12:32) - Thanks for listening, and Send Us an Email
    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • In today's episode, Keila explore's the importance of sustainable growth and how it contrasts with rapid, uncontrolled expansion.Learn why well-planned, steady gains are better for your business's long-term success than rocketing to the top as fast as possible. Discover how to grow with intention, not acceleration, to achieve success on your own terms while maintaining brand integrity.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • On this episode of Build to Enough, Keila discusses strategies for small business owners to navigate uncertainty, including having financial reserves, adapting business strategies, and seeking expert guidance. Keila offers practical tips on how entrepreneurs can prepare for unpredictable changes in the economy or their industries.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Outsourcing can provide significant benefits for small businesses, allowing you to access expertise and resources without high overhead costs. Keila explains how outsourcing core business functions like accounting, HR, IT, and more can help free up mental bandwidth, alleviate stress, and empower you to focus on your zone of genius and accelerate strategic growth.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Keila discusses why business owners should be selective about which clients they take on, warning against accepting money from anyone willing to pay without considering whether they are a good fit. She advises setting boundaries and expectations upfront to avoid problematic relationships down the line, arguing that while some compromise may occasionally be necessary, integrity and team wellbeing should be prioritized over chasing every dollar.Keila encourages entrepreneurs to assess fit, watch for red flags, and feel empowered saying no when needed to create space for ideal clients aligned with their vision and values.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Keila talks about recognizing, preventing, and dealing with burnout, especially for small business owners and CEOs who feel pressure to always be "on." She shares tips for identifying signs of burnout in yourself and your team, taking time off preventatively, checking in with employees, delegating appropriately, and being empathetic when burnout still occurs. Keila emphasizes we all need to make space to be human even when the work still needs to get done.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Determining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenue goals, assess your bandwidth across life and work, and strike the perfect balance between earning target income and maintaining sanity. Going beyond "work-life balance" into intentionally designing your business around your desired lifestyle.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Having a lean team requires making strategic and intentional hiring decisions. Learn how to build a mighty small team that can help your business thrive. When your staff is small, every team member has an amplified impact, so it's crucial to hire all-star players. We'll discuss how to use your financials strategically to hire critical roles first and find candidates that fit your culture and empower your team.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Growth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to build a business that's sustainable, aligns with your lifestyle, and brings you fulfillment. Welcome to Build To Enough!


    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

  • Many of us have heard horror stories from accountants about their experience working in the industry - the long hours, being under-compensated, the high costs of completing accounting accreditations ... It’s no wonder the pipleline of accounting professions is dwindling and experienced accountants are leaving the profession altogether. Or is it?

    In this episode, Liz Kolar brings more than 35 years of accounting and professional education experience to the table as she joins Keila to provide her perspective on the shortage of accountants and what firms are doing to address it.

    Tune in to learn why Liz thinks the best time to become a CPA is NOW!

    KEY POINTS:

    Liz Kolar’s unique industry perspective When did the decline of accountant candidates begin?Why are candidates NOT choosing accounting Is there a CPA pipeline crisis?What are firms doing to make accounting more desirable?

    QUOTABLES:

    “The feedback we're getting, it’s a very complex issue. It's not one issue we can resolve, and everybody will come back. There are multiple factors. And they're all quite concerning.” - Liz Kolar

    GUEST RESOURCES:

    Liz Kolar

    surgent.com

    LinkedIn | linkedin.com/in/lizkolar

    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Learn more about Little Fish’s suite of services and get access to new goodies by signing up for our newsletter: mailchi.mp/littlefishaccounting/social

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

  • You landed a million dollar project, but the money will only come later. So how much do you have right now to cover expenses incurred before that check clears? Because it’s not just about how much you’re bringing in but the amount of money coming in on time for the amount that has to go out.


    So in this episode, Keila talks cash flow - why it’s important, what you need to pay attention to, and the pitfalls she sees many entrepreneurs fall into. An episode not to be missed for all small businesses with ebbs and flows working on a project or launch basis.


    KEY POINTS:

    Why your small business needs a cushion

    Double counting sales and outstanding invoices

    How Little Fish strategizes cash flow

    QUOTABLES:

    “So what does all of this mean? Well, cash is king.” - Keila



    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Learn more about Little Fish’s suite of services and get access to new goodies by signing up for our newsletter: mailchi.mp/littlefishaccounting/social

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

  • Inclusion strategist, certified coach, speaker, and author Amber Cabral is back to discuss what it means to build a business that not only feels successful to you but also feels like a business you actually want to run.


    Tune in as Amber shares her journey from solopreneur to realizing she couldn’t do it all on her own and had to grow, all while keeping the heart of her business alive. And how she decided that the impact, culture, and legacy of her small business was worth more than the “big dollars.”


    KEY POINTS:

    The journey from solopreneur to business owner

    Identifying your “enough” number

    The impact and culture of intentionally small businesses

    “How much is the money worth?”

    Why you need to get clear about what you love doing in your business

    QUOTABLES:

    “The bigger you get, the harder it is to translate the heart of the mission.”


    “Figure out early if you're building a business and want to work in your field or building a business you want to sell.”



    GUEST RESOURCES:


    Amber Cabral


    Ambercabral.com


    www.cabralconsultingllc.com


    IG | instagram.com/bamcabral


    LinkedIn | linkedin.com/in/ambercabral



    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Learn more about Little Fish’s suite of services and get access to new goodies by signing up for our newsletter: mailchi.mp/littlefishaccounting/social

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)