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Edelman, the global PR agency, has vetted the current crop of AI tools, winnowing out those not enterprise-ready, categorizing them, and identifying those that excel at various tasks. Given the dozens (if not more) of new AI tools that appear every day, this can be a big help to overwhelmed communicators who can't take the time to try out every app that looks potentially useful. Does the report measure up to its promise? Find out in this short midweek episode.
Continue Reading →The post FIR #428: Which AI Tool Is Best For What? appeared first on FIR Podcast Network.
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In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies.
Continue Reading →The post ALP 246: Agencies and ageism appeared first on FIR Podcast Network.
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Saknas det avsnitt?
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The pressure’s on — deadlines, stakeholders, and the ever-present need to deliver. According to data, half of PR, marketing, and comms professionals reported experiencing severe stress, anxiety, or burnout multiple times each year. Two in five PR professionals feel pressure and/or anxiety from their job every day. And 60 percent of PR professionals have experienced mental ill-health, while 89 percent have struggled with mental well-being.
In episode 108 of the “Circle of Fellows,” the September panel will dive deep into mental wellness in the communication profession. Join us as a panel of seasoned IABC Fellows shares their insights and strategies for navigating the unique challenges of our profession. Discover how to cultivate resilience, manage stress, and lead with compassion, not only for your teams but also for yourself. Whether you’re an aspiring communicator or a seasoned pro, this conversation is essential for anyone seeking to thrive in the dynamic world of organizational communication.
Brad Whitworthmoderated the panel, joined by Amanda Hamilton-Attwell, Andrea Greenhous, Ginger Homan, and Mark Schumann.
Continue Reading →The post Circle of Fellows #108: Thriving in the Spotlight — Mental Wellness for Communication Leaders appeared first on FIR Podcast Network.
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In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth.
Continue Reading →The post ALP 245: Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development appeared first on FIR Podcast Network.
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In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning for the future. He discusses how sci-fi fosters imaginative thinking, helping organizations tackle complex challenges, including the ethical dilemmas posed by... Continue Reading →
The post FIR Interview: Ezri Carlebach on Speculative Fiction in Business appeared first on FIR Podcast Network.
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In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach.
Continue Reading →The post ALP 244: Why one-size-fits-all advice doesn’t work for agencies appeared first on FIR Podcast Network.
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When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum of space. Venture capitalists and other investors shifted priorities overnight, sinking billions into Gen AI and often turning their backs on other endeavors. That and the colossal failure that is Meta's Horizon Worlds fueled a belief that the metaverse is dead.
It is not. Considerable work is still being done while well over 1 billion people use existing metaverse technologies. In this short midweek episode, Neville and Shel look at the state of the metaverse, which is more vibrant and active than you may have thought.
Continue Reading →The post FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse. appeared first on FIR Podcast Network.
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Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.
Continue Reading →The post ALP 243: Turning agency reporting into a profit center appeared first on FIR Podcast Network.
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"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accustomed to measuring share of voice in search results as part of the SEO efforts. As searches shift to generative AI models, a new approach is needed. Hubspot has just introduced one, and Neville and Shel take a look at AI Search Grader in this short midweek episode.
Continue Reading →The post FIR #426: We’ve Got Your Share of Model Right Here appeared first on FIR Podcast Network.