Avsnitt
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In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outreach. If you have any LinkedIn questions, DM me on LinkedIn or email me at [email protected]
00:00 Introduction and Episode Explanation
01:24 Question: LinkedIn Search Results
02:26 Analyzing LinkedIn Analytics
02:55 Understanding Search Appearances
06:15 Profile Views vs. Search Appearances
08:07 Advice for Job Seekers
10:15 Conclusion and Final Thoughts
Watch it on Youtube:
https://www.youtube.com/watch?v=tLs7732y21o?sub_confirmation=1
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Maximizing Your LinkedIn Company Page: Essential Tips and Strategies
In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, discover ways to make posting easier and more consistent. Tune in for actionable advice that can help boost your LinkedIn presence and lead generation efforts.
00:00 Introduction and Episode Inspiration
00:13 Importance of Posting on Your LinkedIn Company Page
00:52 Client Case Study: Optimizing LinkedIn Profile
01:20 Analyzing Page Followers for Potential Leads
02:53 Engaging with Page Followers
03:44 Creating Your First Company Page Post
04:57 Developing a Consistent Posting Strategy
05:15 Four-Month Posting Cycle Explained
06:59 Additional Posting Tips and Conclusion
LinkedIn Company Page Checklist
https://www.mellermarketing.com/foryourpage
BLOG:
https://www.mellermarketing.com/blog/use-this-for-your-first-linkedin-company-page-post
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Saknas det avsnitt?
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In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion.
We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health, business, and liability insurance. Members share their experiences and tips on choosing the right insurance plans.
Additionally, we explore the use of 'I' versus 'we' in branding, with contributions from various self-employed professionals. The session wraps up with a reminder about our recurring monthly meetings, networking through our LinkedIn group, and an invitation for more individuals to join our supportive community.
00:00 Introduction and Setting the Scene
00:41 Technical Glitches and Live Streaming Issues
01:27 VIP Office Hours Kickoff
01:49 Zoom Meeting Guidelines and Participation Tips
03:10 Live Streaming Troubleshooting Discussion
05:17 All-Star Introductions
13:02 Newcomer Introductions
18:50 Navigating Self-Employment and Job Transition
22:00 Health and Business Insurance for the Self-Employed
30:47 Unexpected Connections and Introductions
31:09 Kenneth Lang's Journey to Self-Employment
32:53 Andy Discusses Health Sharing and Financial Coaching
37:14 Gihan's Perspective on Health Insurance
40:13 Understanding Business Insurance
50:22 The 'We' vs. 'I' Debate in Business
55:35 Final Remarks and Networking Tips
My LinkedIn post about the Zoom to YouTube livestream error:
https://www.linkedin.com/posts/brendameller_youtube-marketing-socialselling-activity-7324088046683836416-DecmConsidering becoming self-employed instead of finding a new job? Already self-employed and want to network with others?
Join my *free* Friday VIP Office Hours with Brenda Meller
https://www.mellermarketing.com/FridayVIP**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way.
In this episode, I detail my process for making group coaching call playbacks available to my members.
I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature.
Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and share the content. I also cover creating PDF versions of transcripts and chats, and enhancing the playback content with summaries, timestamps, and special member offers.
My goal is to make this resource available within one business day to ensure members can access and benefit from the session promptly.
00:00 Introduction and Overview
00:21 Setting Up for Group Coaching Calls
00:47 Using Zoom Features for Accessibility
01:18 Post-Session Processing
01:41 Uploading and Summarizing with Descrip
04:52 Creating and Sharing Playback Content
06:23 Offering VIP Upgrades
09:34 Final Steps and Email Preparation
10:56 Conclusion and Contact Information
Use my link to try Descript (free) before deciding if it makes sense to get a subscription. I'm currently paying $30 / month.
https://www.descript.com/?lmref=XW9wYg
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics.
I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn.
I also highlight the risks of automation, the untruthful practices of some companies, and the value of creating genuine professional relationships.
00:00 Introduction: Why Automation on LinkedIn Annoys Everyone
00:22 Identifying Automation in LinkedIn Invitations
01:23 Violation of LinkedIn's Terms of Service
04:42 The Ineffectiveness of Automated LinkedIn Growth
05:44 Calling Out Automation Users
07:50 The Pitfalls of Automated Engagement
08:35 The Value of Genuine Interaction on LinkedIn
10:25 Conclusion: Grow Your LinkedIn Network Organically
Resources Mentioned:
LinkedIn's Terms of Service https://www.linkedin.com/legal/user-agreement#dos
My friend Mic Adams published a blog about this a while back:
https://www.linkedin.com/pulse/30-ways-lose-your-linkedin-account-using-tools-overview-mic-adam/
Here's a post from another highly reputable LinkedIn coach (Richard van der Blom) about this:
https://www.linkedin.com/posts/richardvanderblom_outbound-sales-using-linkedin-are-we-one-activity-7304136597761916928-XDA_?
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche.
The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motivation, and the necessity of having a clear path for clients to engage with your services.
We also introduced a private LinkedIn group for ongoing support and resources. This session will be held monthly on the first Friday to provide continued guidance and networking opportunities.
JOIN US for an upcoming session: https://www.mellermarketing.com/FridayVIP
00:00 Welcome and Introduction
00:18 Background and Evolution of VIP Office Hours
00:57 Focus on Self-Employment
01:40 Challenges and Decisions in Self-Employment
03:37 Introduction of All-Star Panelists
05:42 Panelist Introductions and Insights
21:21 Audience Interaction and Q&A
35:29 Interactive Service Sharing
36:29 Highlighting Individual Services
37:30 Understanding Self-Publishing
41:01 Creating a Path for Business
47:35 Intentional vs. Unintentional Self-Employment
50:57 Advice from Self-Employment All Stars
01:01:56 VIP Office Hours Group Introduction
01:06:39 Conclusion and Next Steps
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program.
Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility.
These tips aim to attract the right audience, improve profile aesthetics, and enhance searchability.
00:00 Introduction and Guest Introduction
01:04 Profile Overview and Initial Suggestions
03:02 Detailed Profile Optimization Tips
06:58 Customizing LinkedIn URL
08:49 Final Thoughts and Additional Resources
Want to learn more about how to request a LinkedIn profile mini-audit? Download my FREE "15 LinkedIn Profile Tips for Coaches & Consultants" checklist, and watch your emails for details.
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Answering Your Top LinkedIn Marketing and Profile Optimization Questions
In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work.Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. business profiles, and CRM recommendations.
Additionally, I discuss the costs and benefits of LinkedIn Premium and offer practical advice for maximizing connection invitations and engagement on the platform.
The questions primarily stem from participants in my recent 'Stop Chasing Clients, Start Attracting Them using LinkedIn' webinar.
Join my VIP email list to be notified about future webinars and events.
Enjoy this podcast episode format? Let me know, and I'll add more episodes like this in the future.
00:00 Introduction to the Series
00:31 Overview of Questions
02:31 LinkedIn Invitation Limits
05:57 Revising Social Media Pie
07:49 Understanding LinkedIn Invitations
09:26 Cohort Size Expectations
12:15 Teaching Sales Navigator
15:27 Using Countdown Timers
17:00 Optimizing LinkedIn Profiles
19:24 CRM Training Insights
20:35 LinkedIn Premium Costs
24:19 Conclusion and Final Thoughts**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers
In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.'
I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives.
We cover essential adjustments in areas such as profile visibility, header images, about statements, and call-to-actions.
If you're looking to optimize your LinkedIn presence, this episode is packed with actionable insights. Want a free profile mini-audit? Download my checklist 15 LinkedIn Profile Tips for Coaches and Consultants and follow the instructions in one of the final emails about this resource.
00:00 Introductions
00:37 Understanding Kim's Business and Clients
01:34 Profile Header Optimization
03:16 Custom Link and Header Image Tips
05:37 About Section Best Practices
07:50 Final Tips and Call to Action
09:19 Conclusion and Invitation to Innovation Women / Speaker Friends Friday
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Discover Your Strengths to Find Your Dream Job
In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on leveraging strengths in job transitions. I encourage you to visit the event's landing page for additional resources and playbacks. https://www.mellermarketing.com/wbl24
00:00 Introduction to the Live-a-thon Event
00:27 Gehan's Presentation and LinkedIn Recommendation
01:49 Introduction to G's Talk
03:47 G's Background and Transition Journey
07:09 Understanding and Embracing Your Strengths
12:48 Q&A and Final Thoughts
Connect with Gehan on LinkedIn:
https://www.linkedin.com/in/gehanharidy/
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
What type of tripod do you use and why?
Why should you keep your old cellphone, so you have two cell phones?
What type of microphone should you use and why?
What type of headset do you use?
What type of lighting do you use?
What type of webcam do you use?
What type of video editing software do you use?
What are some pro tips on how to use different types of technology?
I answer all these questions and more in this episode.This episode comes from early 2023, but the tools are still relevant today. This is a playback of a livestream where I review the essential technology tools I use to support my business.
I demonstrate and discuss various gadgets, including tripods, smartphones, microphones, headsets, lighting, and other tech accessories.
This live walkthrough covers practical tips for making cost-effective tech investments, managing audio quality, and optimizing lighting for virtual presentations.
I also answer audience questions, share pro tips for video production, and provide insights on maintaining professional-quality streaming setups. Tune in for a comprehensive guide to enhancing your tech stack.
00:00 Introduction and Episode Overview
00:36 Starting the Tech Review: Tripods
04:09 Using Multiple Cell Phones
05:39 Microphone Troubleshooting and Recommendations
18:55 Headsets and Speakers
25:27 Lighting Solutions for Your Setup
31:41 Additional Tech Gadgets and Wrap-Up
33:45 Handy Tools for Audiobook Recording
35:18 LED Lighting Setup
36:59 Rocket Book and Home Scale
38:46 Fun Props for Video Recording
39:07 Celebrating Business Wins with a Bell
40:17 Conference Swag and Purple Cow
42:50 Pro Tips for Video and Live Streaming
48:20 Engaging with Your Audience
58:14 Q&A and Final Thoughts
Watch it on YouTube:
https://www.youtube.com/live/Tgxmx__-0j8?si=eP5XxMawVWlPGSff
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman
In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance.
He shares his journey and valuable strategies on leveraging personal strengths to move from being an employee to a self-employed individual. The episode covers mental fitness, overcoming self-doubt, and turning life's challenges into opportunities.
Brian introduces a six-week program designed to help listeners tackle their 'saboteurs' and achieve their best selves. I encourage sharing your key takeaways and highlight the importance of a positive mindset for personal and professional growth.
00:00 Introduction and Episode Overview
00:58 Meet Dr. Brian Grossman
02:25 The Shift from Employee to Solopreneur
04:37 Overcoming Mental Barriers
06:44 Using Strengths to Succeed
09:07 Brian's Personal Journey and Insights
11:04 Final Thoughts and Call to Action
Connect with Brian on LinkedIn: https://www.linkedin.com/in/drbriangrossman/Check out Brian's resources & programs:
https://www.positiveintelligence.com/**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
What is the LinkedIn SSI (Social Selling Index)?Why should I care about my LinkedIn SSI?How is the LinkedIn SSI score calculated?What are the four categories that make up the LinkedIn SSI, and how many points are possible in each?What does "Establish your Professional Brand" mean in the context of LinkedIn SSI?How can I "Find the Right People" on LinkedIn to improve my SSI?What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area?How can I "Build Relationships" on LinkedIn to increase my SSI?How does the LinkedIn SSI relate to sales performance and opportunities?How can I find my LinkedIn SSI score?What is a good LinkedIn SSI score?How can I use my LinkedIn SSI score as a benchmark?
Understanding LinkedIn's Social Selling Index (SSI)
In this episode, I focus on LinkedIn's Social Selling Index (SSI). I break down what SSI is, why it's important, and how it can benefit you, especially if you're self-employed.
The SSI is a score ranging from 0 to 100, reflecting your ability to sell on LinkedIn through relationship building and effective conversations. I explore the four categories that make up the SSI score: Establish Your Professional Brand, Find the Right People, Engage with Insights, and Build Relationships.
I provide tips on how to improve in each area and share real-life examples of scores and industry comparisons to illustrate the importance of tracking your SSI. I encourage you to look up your own SSI scores and reach out to me for further discussion.
https://www.mellermarketing.com/mylinkedinssi
00:00 Introduction to LinkedIn SSI
00:35 Understanding the Social Selling Index
01:50 Breaking Down the Four Categories of SSI
01:58 Establish Your Professional Brand
02:34 Find the Right People
03:40 Engage with Insights
04:37 Build Relationships
05:29 Why SSI Matters
06:29 How to Check Your SSI Score
07:11 Personal SSI Insights and Conclusion
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley
Where do we even get started with this process?
What do we need to know about our accounting records as it relates to getting things ready for tax prep?
What advice would you give to someone who's just getting started?
What about somebody who's already well established, working with a CPA?
Who does a good support team consist of?
Could you give us some examples of what a startup cost would be compared to what is an operating cost?
What are those common mistakes or pitfalls that we need to be avoiding?
What do you recommend for someone who hasn't done their mileage yet and needs to before tax time?
Do you recommend people try to do their taxes themselves?
What's the difference between cash base versus accrual base?
In this replay of a LinkedIn Live episode from Summer 2024, Brenda Meller speaks with accounting expert Michelle Carley. They discuss the importance of keeping accounting records up-to-date for easier tax prep, particularly for the self-employed, such as coaches, consultants, and small business owners. Michelle, CEO and founder of Big Easy Bookkeeping Company, shares valuable tips, including knowing your numbers, scheduling regular bookkeeping time, and distinguishing between startup and operating costs. They also explore common pitfalls in bookkeeping and the benefits of having a suitable support team and a well-designed bookkeeping system. Michelle offers resources like a startup checklist and a list of tax-deductible expense categories, aiming to help solopreneurs manage their books effectively and confidently.
00:00 Introduction and Episode Context
00:33 Meet Michelle Carley: Bookkeeping Expert
01:43 The Importance of Organized Accounting
07:17 Top Tips for Tax Preparation
10:40 Advice for Solopreneurs and Established Businesses
16:36 Common Bookkeeping Mistakes to Avoid
21:15 Cash Basis vs. Accrual Basis Explained
22:10 QuickBooks: Overkill or Essential?
22:35 Navigating QuickBooks Challenges
24:01 Live Q&A Session Begins
25:23 Mileage Tracking for Self-Employed
27:25 Tax Preparation Tips for Self-Employed
29:22 Profit First: A Money Management System
31:37 Free Resources and Offers
32:32 Connecting on LinkedIn and Final Thoughts
Originally aired in July 2024
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress.
In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert positioning, and my experience with tools like Descript and Buzzsprout.
I share insights on the effectiveness of certain podcast strategies, listener statistics, and my editing process. Additionally, I touch on monetization options and incentivizing methods for podcasts.00:00 Introduction and Yearly Reflection
01:04 Podcast Goals and Publishing Frequency
01:30 Expert Positioning and Episode Mix
02:01 Episode Performance and Listener Insights
06:16 Buzzsprout Features and Achievements
08:31 Editing Techniques and Tools
12:53 Monetization and Future Plans
14:13 Conclusion and Listener Engagement
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across"
00:00 Introduction and Welcome00:18 How to Handle Technical Issues
01:02 Introducing Today's Topic: Getting Your Point Across
01:37 Shep's Background and Expertise
03:14 Tips for Effective Virtual Presentations
06:02 Engaging Your Audience
11:56 Using Themes and Storytelling
13:21 Overcoming Public Speaking Anxiety
14:57 Using Humor and Self-Deprecation
16:21 Practical Tips for Presentations
20:49 Using Teleprompters Effectively
25:27 Connecting with Shep on LinkedIn
27:37 Conclusion and Final Thoughts
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit.
✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery.
✅ Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging.
✅ Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations, such as your personal website, LinkedIn newsletter, and a community you're building.
✅ Craft a Compelling About Section: Prioritize your primary audience and highlight common themes between your different roles.
✅ Prioritize Content Creation: Develop a content calendar and brainstorm ideas to simplify the process of creating regular LinkedIn posts.
✅ Leverage Your Employer's Platform: Share relevant content from your company's LinkedIn page to save time and increase visibility.
✅ Network Strategically: Be open to connecting with others on LinkedIn and mention that you were referred by me.
✅ By implementing these tips, Angie can further enhance her LinkedIn profile and attract more potential clients and collaborators.
Watch it on YouTube: https://youtu.be/N4-wCftnkI0
Download my FREE checklist of 15 LinkedIn profile tips for Coaches and Consultants at https://www.mellermarketing.com/thelist**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page.
Watch the video of this episode on YouTube:
https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp
00:00 Introduction to LinkedIn Premium Company Pages00:14 Navigating to the Admin View
00:25 Checking for Premium Page Access
00:56 Evaluating the ROI of Premium Pages
01:24 Key Features of LinkedIn Premium Pages
02:23 Auto Invites and Growing Followers
03:10 LinkedIn Ads Credit and Considerations
04:19 Conclusion and Final Thoughts
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
Join me as I welcome Jenny Kay Pollock, who delivered a talk at the SHIFT-LIVE-A-Thon event, "Side Hustle v. Jump Ship."
00:16 Jenny's Background and Side Hustle Journey01:00 Leveraging AI in Business
02:48 Side Hustle vs. Jumping Ship
03:44 Evaluating Your Current Situation
04:51 Building a Solid Foundation
05:29 Strategies for Side Hustles
06:12 Scaling and Making the Jump
07:55 Financial Planning and Support Systems
09:37 Key Takeaways and Conclusion
10:10 Q&A and Final Thoughts
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) -
This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators
00:00 Introduction to LinkedIn for Course Creators00:25 Background and Course Overview
01:36 Tip 1: Promote in Your Header and Headline
05:32 Tip 2: Utilize Custom Links
07:10 Tip 3: Add to Your Experience Section
08:40 Tip 4: Announce Your New Role
09:51 Tip 5: Set an Away Message
12:12 Tip 6: Connect with Webinar Registrants
14:32 Tip 7: Encourage Social Sharing
16:54 Conclusion and Final Thoughts
If you have downloaded this checklist, send me a LinkedIn DM to let me know if you found it helpful!**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast) - Visa fler
