Avsnitt
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When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time.
About our guest
Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.
Ideas you don’t want to miss
(08:42) How SparkToro tag teams their email communications – and how each sender flavors their emails with unique perspectives
(11:50) The unique lifecycle of the SparkToro customer – and the even more unique response and encouragement of the SparkToro team and communications
(19:11) How feeding bias into the email copy actually improves responses and gives the team better feedback
(19:57) How they keep this email updated, without maxing out the team
(21:31:) Why you shouldn’t use cream in your pasta – and what you should do instead
(22:33) The simple filter that helps the team deprioritize the requests that won’t serve their core customers
(27:01) The changes Rand wants to make to this email (and every other email he sends)
Links from this episode
Take a look at the emails we’re talking about today
Discover the websites, blogs, podcasts, social accounts, and publications that reach your audience with SparkToro
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Connect with Rand on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.
Ideas you don’t want to miss
(04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project
(05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be
(05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure
(06:08) Takeaway #4: Be quick with cold (but not in the way you think)
(07:12) Takeaway #5.1: Don’t be scared to follow up
(07:41) Takeaway #5.2: Find that balance of following best practices
(10:32) Takeaway #6: Responses is where you’re going to feel that human relationship-ness of email, for better or for worse
(11:44) Takeaway #7: Again, find your space within best practices – and use this to know if you’re breaking them safely.
Links from this episode
Take a look at the email we featured in Ep. 28
Swipe all the interesting bits on the Podmatch website
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Saknas det avsnitt?
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When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer?
If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as you build up the global podcasting community.
About our guest
Alex Sanfilippo is the founder of PodMatch.com, a software that automatically matches podcast guests and hosts for interviews. Alex is also the host of the top-rated podcast, Podcasting Made Simple, and a lead educator in the podcasting industry. Alex's sole focus is to serve independent podcast guests and hosts so they can grow their influence and revenue so they can better serve their listeners!
Ideas you don’t want to miss
(02:42) Alex’s original cold pitching strategy and why he decided to overhaul it
(06:37) The creation process of this email and Alex’s genius workflow for writing like he speaks
(09:22) The #1 strategy that people don’t realize that makes cold email successful – and how Podmatch takes it to the next level, across all of their emails
(10:41) Why Alex only sends one email and not a whole cold sequence (plus, a good litmus test for knowing when you can break best practices)
(13:17) One really unique thing about the responses that this email generates
(14:50) Why Alex’s mastermind advised against his strategy – and how he used that story to generate more accountability and commitment from recipients
(17:20) Why this send was so scary and Alex’s multi-prong strategy for dealing with negative responses
(20:06) How this email is truly serving and impacting podcasters – and how Alex makes personal communication scaleable
(27:37) Alex’s favorite emails to swipe from
Links from this episode
Take a look at the emails we’re talking about today
Want to be featured as a guest on podcasts? Have a podcast and need great guests? You need Podmatch.
Check out the amazing PodMatch course/community by taking the PodScore quiz
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Connect with Alex on LinkedIn
Get the high-value emails that Alex swipes from: Michael Hyatt and Brendon Burchard
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
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Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26.
Ideas you don’t want to miss
(04:54) Takeaway 1: Use data to personalize for relevance, not for attention
(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff
(06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization
(07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you
(08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for
(08:53) Takeaway #6: Value those replies, read them, respond to them, and use them!
(09:34) Takeaway #7: Balance plain text strategy with well designed emails (for ecomm)
Links from this episode
Take a look at the emails we featured in Ep. 26.
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
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When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates.
About our guest
Anna Levitin is an Email & Lifecycle Marketing Specialist, formerly Email & Marketing Operations Lead at Powtoon. Anna is an email enthusiast with a talent for AB tests, segmentation, and positive ROI. Cultural anthropology background empowers her passion for understanding customers' behaviors, anticipating their needs, and delivering personalized content. She has vast experience working with SaaS and e-commerce products. Anna is an international speaker at email conferences, podcast guest, and vivid evidence that email is far from dead.
Ideas you don’t want to miss
(05:23) How webinars fit into the overall Powtoon content strategy - and how they use them to build community and celebrate their customers
(09:14) How they deeply personalize their webinar flows based on each user’s data
(10:49) How they swiped from one of their sales rep’s hack to increase open and attendance rates
(19:26 How they use design to demonstrate the varied benefits of their webinars
(21:42) How they weave feedback throughout the customer experience to continuously personalize the user experience
Links from this episode
Take a look at the email we’re talking about today
My $37 customer interview packet can give you the Voice of Customer Data you need to swipe the Powtoon subject line strategy. It has everything you need to run better customer interviews: email templates, goal setting sheets, checklists – and 114 questions, divided by your research goals.
Want more ideas for using your customer data than just subject lines? Check out my $43 masterclass on generating endless ideas from customer reviews.
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Create videos in minutes with Powtoon See how Grammarly gamifies usage in their emails and how Slack visually categorizes their emails
Enjoy the fun, engaging emails Casper and Inspired by Iceland
Connect with Anna on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24
Ideas you don’t want to miss
(02:47) Takeaway #1: Judge carefully
(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.
(05:29) Takeaway #3: Test your offers before defaulting to that discount
(06:26) Takeaway #4: Use research to answer your questions
(07:00) Takeaway #5: Use email to test what research can’t answer for you
(07:55) Takeaway #6: Match your copy to what your audience needs to hear
(08:53) Takeaway #7: Realize that there is no objective definition for “valuable”
Links from this episode
Take a look at the emails we featured in Ep. 24
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
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Or find on your favorite podcast player
-
When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.
Ideas you don’t want to miss
(01:21) How Harvie founder’s unique background gave rise to Harvie
(03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky
(04:58) The lightbulb moment – and why it worked
(05:29) Why this email is so short – and what the follow up looked like
(06:31) The other times we tried free gift offers for Harvie
Links from this episode
Take a look at the emails we’re talking about today
Live in Pennsylvania? Get fresh, local groceries to your door with Harvie
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
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Or find on your favorite podcast player
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Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22.
Ideas you don’t want to miss
(04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should
(07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to dig into the why
(08:22) Takeaway #3: It’s your job to take the reins on emotion
(09:55) Takeaway #4: Every touchpoint is a branding opportunity. Which means every email is a branding opportunity.
Links from this episode
Take a look at the email we featured in Ep. 22
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Get better results from your relationships by reading Never Split the Difference
Listen to more genius insights from Sophia in Ep. 11
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
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Or find on your favorite podcast player
-
When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.
About our guest
Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy”. Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients - while training thousands of students as a guest-teacher inside Copy School (by Copyhackers) and his own training platform, Empire Engineering.
Ideas you don’t want to miss
(4:19) How Ryan does and does not use AI – and the process-improving reasons why
(9:05) One of Ry’s humanizing criteria for writing copy
(9:39) The mashup of things that inspired this serenading email (5 entire years ago!)
(11:09) How Ry sets the tone of cart close emails to empower confident decision making
(14:23) What “projectuition” is – and how Ry uses it to normalize and validate pain points
(17:11) The feedback Ry got from this email and video
(19:58) The strategic change Ry would have made to this email if he could go back in time
(21:28) Ry’s favorite brands to cull inspiration from – and why
Links from this episode
Take a look at the email we’re talking about today
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Be amazed by how fresh AppSumo keeps their descriptions for similar products over and over again
Get enthralled by the “mundane moment” storytelling of Cheryl Rerrick and Tarzan Kay
Connect with Ry on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20.
Ideas you don’t want to miss
(02:26) Takeaway 1: Block the big things into your content calendar
(02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly
(02:48) Takeaway #2: Don’t stop until you hit the dead end of the customer experience
(05:08) Takeaway #3: Build brand loyalty when you use (real) exclusivity
(05:28) Takeaway #4: Find good mentors. Or… maybe be a good mentor.
(06:18) Takeaway #5: Don’t stress if your creative process fluctuates with time
Links from this episode
Take a look at the emails we featured in Ep. 20
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
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Or find on your favorite podcast player
-
When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.
About our guest
Megan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance the email development space by spotlighting thought leaders and sharing best practices. A graphic designer turned email developer, Megan believes that well-designed emails can transform the way businesses communicate with their customers and create positive change. Prior to joining Sinch Email, Megan co-founded Mango and Marigold Press – an award-winning, independent publishing house – and went on to spend more than four years building and growing the email program for the Harold Grinspoon Foundation’s PJ Library.
Ideas you don’t want to miss
(04:39) The system Megan uses to ship emails for 3 brands with her 2-person team
(06:27) The crazy timeline they gave for this email – and why it still wasn’t long enough (!)
(07:52) The bajillion variations of emails and landing pages Megan and Julia developed for this one email send
(09:04) Why they didn’t link to an external quiz for the non-interactive audience (this one surprised me)
(15:42) The creation process of the email (and landing pages) – and where they swiped design inspiration from
(19:49) The types of responses the email generated – and how that’s informing their future strategy
(24:00) Megan’s favorite brands to swipe from – and why developers tend to use curated feeds for inspiration
Links from this episode
Take a look at the emails we’re talking about today
Make coding emails even faster with Megan’s email design system tutorial for Parcel Unpacked
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Check out Uproot’s fun-and-well-designed emails
Send better email with Sinch’s email offerings
Find Megan on LinkedIn or on her website
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
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Google Podcasts
Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.
Ideas you don’t want to miss
(06:11) Takeaway #1: Build your brand’s human side with safety nets
(06:16) Takeaway #1.1: Test your sender names
(07:43) Takeaway #2: Keep the customer front and center when using humor
(10:24) Takeaway #3: Weave branding into your email strategy
(11:32) Takeaway #4: Find mini-niches to spotlight and engage with
Links from this episode
Take a look at the emails we featured in Ep. 18
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Thinking of starting a podcast? I highly recommend Chana Greenstein’s podcast bootcamp (nope, not an affiliate!)
Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen here
Sign up for excellent ecomm insights from Eli Weiss on his weekly All Things CX & Retention (I don’t use the term excellent for many newsletters – this one’s uniquely insightful)
Missed the Bitly episode with Devin O’Toole, Love and Links? Listen here
Have fun with Jared’s website here
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absurdist voice your brand is loved for.
*About our guest*
Jared Jones is a writer, musician, and one-time podcast guest living in Boston, Massachusetts. He's currently trying to sell his first screenplay so if you happen to know any famous movie producers, well, that'd be pretty neat.
*Ideas you don’t want to miss*
(05:25) How Jared used his comedy background to develop the Drizly voice – and his “test the fences” barometer
(11:43) How the team planned the 19-email-20-push (!) Drizly goodbye – and how the idea was borne from the absurd amount of emails they had to send
(12:49) How the “last Western” movie influenced the idea and imagery of the campaign
(16:55) Jared’s brainstorming strategy – and elusive methods for defining a creative process
(21:25) The results of the goodbye emails (and other fun subscriber reactions over the years)
(28:30) How Jared is transitioning to a new role at a 100-year old brand that has tighter fences
(30:13) Jared’s favorite brands to swipe emails from
(32:14) A neat trick Jared uses to build loyalty with his readers
*Links from this episode*
Take a look at the emails we’re talking about today
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Check out the product description pages (PDps) on Firebox’s site
Follow Jared’s journey as he shapes the evolving Stanley Black and Decker Craftsman voice
See how Liquid Death’s voice touches everything they do
Replace your Drizly fix with another “absurdist” brand, Goodr
Check out how Chubbies speaks straight to their audience
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
*Subscribe to Email Swipes and never miss another episode*
Apple Podcasts
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Or find on your favorite podcast player
-
Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1.
Ideas you don’t want to miss
(01:05) Why I started Email Swipes despite the fact that I’m not your classic podcast person
(03:41) The one thing I’d do differently if I was launching Email Swipes again
(04:28) The best part of the launch (that I almost didn’t even include)
(04:39) Why I edited the first 10 episodes myself – and why I started outsourcing the editing
(06:10) How I use AI (and how I don’t) for Email Swipes
(06:54) The most surprising things about podcasting
(08:01) The most rewarding thing about podcasting
Links from this episode
Give me feedback on Season 1 so I can improve for Season 2
Check out everyone’s guesses on what I was launching (on the success page of the survey, @#sorrynotsorry)
Subscribe to Jason Fiefer’s awesome newsletter
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15.
Ideas you don’t want to miss
(01:36) Takeaway #1: Keep your content goal-oriented
(06:17) Takeaway #2: Keep your content action-oriented
(07:12) Takeaway #3: Don’t forget that sender name reputation is worth more than subject line click-ability
Links from this episode
Take a look at the email we featured in Episode 15
Balance your content and promos better with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions
here.
Give me feedback on Season 1 so I can improve for Season 2
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player
-
How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19.
Ideas you don’t want to miss
(02:01) The new idea the team came up with, to replace the original IRL initiative
(03:13) What made this email risky
(03:58) The disappointing response this email got
(04:46) A similar email I once got from a different brand
Links from this episode
Take a look at the email we’re talking about today
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Give me feedback on Season 1 so I can improve for Season 2
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11.
Ideas you don’t want to miss
(02:08) Takeaway 1: Research gives you relevance.
(03:03) Takeaway 2: Templates have their place, but they’re limited
(03:26) Takeaway 3: Use abandoned carts to motivate, not just remind
(05:29) Takeaway 4: Layer in emotion – it’s how people make decisions!
(05:52) Takeaway 5: Test your buttons – boring often converts better
Links from this episode
Take a look at the email we’re talking about today
Plan more effective abandoned cart sequences with my Abandonment Playbook
Grow your business when you join the Creative CEO Academy
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7.
Timestamps
(3:23) Takeaway 1: Convert users by helping them to get to the aha moment
(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance
(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams
(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh
(7:57) Takeaway 5: Get readers hooked with a micro-commitment
(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flow
Links from this episode
Take a look at the email we’re talking about today
Plan more effective onboarding sequences with my SaaS Onboarding Success Pack
Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)
Grow your business when you join the Creative CEO Academy (I'll earn a commission.)
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player
-
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?
Timestamps
(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well
(6:52) The type of email that I find hardest to write – and why
(8:58) What it was like to write an email flow together with another copywriter
(9:53) How this email changed from its original iteration
(10:16) The reactions this email garnered
Links from this episode
Take a look at the email we’re talking about today
Supercharge your Pinterest and Instagram marketing with Tailwind
Follow Nikki on LinkedIn
Grow your business when you join the Creative CEO Academy (I'll earn a commission)
Get your free consult with Nikki when you sign up to ConvertKit using this affiliate link (I'll earn a commission)
Get Nikki's email musings at nikkielbaz.com/subscribe
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
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Google Podcasts
Or find on your favorite podcast player
-
What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.
Timestamps:
(3:07) The first step the GetUplift team takes before they touch any copy
(4:42) How the customer research fed this email idea
(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead
(7:37) The little extras that make this abandoned cart shine
(11:03) An excellent A/B split for all abandoned cart sequences
(12:58) Sophia’s tip for testing unconventional things
(17:47) How this sequence gave a feedback loop to optimize further sequences
(18:09) The one thing Sophia would change to improve this email
About our guest
Sophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift.
Links from this episode:
Take a look at the email we’re talking about today
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