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Have you ever wondered why it feels so exhausting to make choices online? Do too many product options make you close the tab instead of completing a purchase? By reading this article, you will discover the hidden connection between our brain’s capacity, decision fatigue, and why online shoppers leave their carts behind. Ready to find out how neuroscience explains those incomplete checkouts? Let’s go!
Full Article: https://ecommercepsychology.com/the-neurological-basis-of-decision-fatigue-and-its-impact-on-cart-abandonment/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever secretly smiled when you saw a competitor struggle, or felt a small thrill when a rival team lost? Why does that feeling happen, and what does it mean for our social and business lives?
In this show, you will learn about schadenfreude—the pleasure we feel when someone else faces misfortune—especially in the context of competition. We will explore its psychological roots, how it appears in business and everyday life, and ways to handle it responsibly. By the end, you will have a clear understanding of why schadenfreude happens, how it affects our behavior, and what you can do about it. Ready to begin? Let’s dive in!
Full Article: https://ecommercepsychology.com/schadenfreude-and-competition-understanding-comparative-satisfaction/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
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Have you ever found yourself humming a jingle you barely liked at first? Or perhaps you noticed a brand logo repeatedly and started feeling more comfortable with it, even if you never planned to buy its products? That magical shift could be due to the mere exposure effect—the simple idea that we grow fond of something just because we encounter it often. Curious to learn how this subtle psychological phenomenon can transform your brand recognition strategy? By the time you finish reading, you will discover how repeated exposure can make potential customers choose you over your competitors. Ready to begin? Let’s dive in!
Full Article: https://ecommercepsychology.com/leveraging-the-mere-exposure-effect-for-brand-recognition/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever bought something not just because of its features, but because its story moved you? Or maybe you felt a deeper connection to a brand that shared your values or heritage? In this article, you’ll discover how storytelling can transform ordinary products into exciting journeys, boost your e-commerce conversions, and keep customers coming back for more. By the end, you’ll know how to shape and share your own brand narratives for maximum impact. Ready to dive into the world of story-selling? Let’s begin!
Full Article: https://ecommercepsychology.com/story-selling-narrative-structures-that-drive-e-commerce-sales/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt instantly attracted to a brand just because of a smell, a taste, or a specific sound? Did you notice how easily those sensory details stayed in your mind, making you recall a particular store or product weeks later? In this article, you’ll learn how combining different senses can strengthen people’s memories of brands. By the time you finish reading, you’ll understand why “multisensory” marketing is so powerful, what brain processes are at play, and how you can use these insights to create unforgettable customer experiences. Ready to ignite your curiosity? Let’s begin!
Full Article: https://ecommercepsychology.com/sensory-marketing-activating-multiple-neural-pathways-for-stronger-memory/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why having more choices sometimes makes you feel less satisfied? Or why you feel happier when you have a sense of control over what you buy? In this article, you will discover why autonomy and control matter so much in customer decision making. By the time you finish reading, you’ll know how these factors shape consumer choices, how businesses can support autonomy, and how it leads to better relationships between brands and customers. Ready to learn something new? Let’s dive right in!
Full Article: https://ecommercepsychology.com/the-role-of-autonomy-and-control-in-customer-decision-making/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever faced a choice between two products and suddenly noticed a third option that somehow made the decision feel easier? Surprise! You might have just met the decoy effect. In this article, you will learn how the decoy effect shapes our decisions, how businesses use it to guide customers toward a specific product, and how you can harness it ethically. Ready to uncover the secrets behind strategic pricing? Let’s jump right in!
Full Article: https://ecommercepsychology.com/the-decoy-effect-strategic-pricing-to-guide-customer-choices/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever noticed how one simple word can completely change someone’s response? Maybe you’re making a request at work, or you’re trying to persuade customers to click “Buy Now.” That magical word is “because.” In this article, you’re going to discover why adding a reason—even a small one—can skyrocket your conversion rates. You’ll learn about fascinating studies, brain science, real-world marketing tactics, and how to use justification in an ethical way. Ready to unlock the power of “because”? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-power-of-because-how-justification-increases-conversions/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever watched a cooking tutorial or a workout video and felt like you could almost feel the motions in your own muscles? Did you notice how, even without physically trying, you started to understand the techniques? That magical effect isn’t just your imagination—it’s related to what scientists call mirror neurons. In this article, you’ll discover why these special brain cells matter so much for demonstration videos. By the end, you’ll know how to make—or watch—videos that truly spark learning and inspiration. Ready to dive in? Let’s begin!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever received a free dessert at a restaurant without asking, or a handwritten thank-you note in your online order? Didn’t it feel special and exciting? This article is all about those little surprises that turn regular customers into enthusiastic fans. By reading this, you’ll learn how to tap into human psychology, create unforgettable moments, and inspire people to spread the word about your brand. Ready to discover the power of surprise and delight? Let’s jump right in!
Full Article: https://ecommercepsychology.com/surprise-and-delight-the-unexpected-elements-that-create-brand-advocates/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever stuck with a subscription service long after you stopped using it, just because switching felt like a hassle? Or perhaps you found yourself paying for a streaming platform you barely remember signing up for, yet you continue paying every month. If these scenarios sound familiar, you’ve encountered status quo bias in action.
In this show, you’ll learn what status quo bias is, why it plays such a key role in subscription-based businesses, and how you can either leverage it if you’re an established player—or overcome it if you’re new to the market. Ready to dive in? Let’s get started.
Full Article: https://ecommercepsychology.com/overcoming-status-quo-bias-in-e-commerce-subscription-models/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Hey there, ever wondered why some online businesses immediately feel trustworthy while others make you hesitate? Did you know that 98% of people say they rely on trust indicators before buying online? If you’ve been curious about how to make your online presence more credible, you’re in the right place. By listening this show, you’ll explore the entire journey of trust signals—from the most basic elements to advanced strategies that build lasting customer confidence. Ready to dive in and discover how trust can transform your business? Let’s get started!
Full Article: https://ecommercepsychology.com/trust-signals-the-complete-hierarchy-from-basic-to-advanced/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why you keep choosing the same coffee shop, clothing brand, or streaming service over and over again, even if new options pop up all the time? Could your brain be quietly guiding these decisions without you fully noticing? In this article, you’ll uncover the fascinating world of neural loyalty—where neuroscience, psychology, and marketing all converge to shape our brand preferences.
By listening this, you’ll learn how emotional systems, reward pathways, and habit loops come together to create powerful brand loyalties. You’ll also see how businesses can use these insights ethically to design more meaningful connections. Ready to discover how your brain becomes attached to certain brands? Let’s get started.
Full Article: https://ecommercepsychology.com/neural-pathways-of-brand-loyalty-how-habits-form-in-the-brain/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt instantly transported back to childhood by a simple melody or an old TV commercial? That comfortable, happy feeling is nostalgia. By listening this show, you’ll learn how marketers harness nostalgia to create powerful emotional bonds that boost sales. We’ll talk about why nostalgia is so potent, where it comes from, and how you can use it to help your business. Ready to explore this delightful journey into the past? Let’s begin!
Full Article: https://ecommercepsychology.com/nostalgia-marketing-emotional-anchoring-for-conversion/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Did you ever notice how a single dramatic event can shape your decisions for weeks afterward? Maybe you saw a glowing review of a product on social media, and suddenly you couldn’t stop thinking about it. Or perhaps you heard one alarming story about a certain service, and now you’re convinced it’s too risky. This tendency to rely on the most recently available information is known as the availability heuristic.
In this show, you’re going to discover exactly how our minds use recent and vivid experiences to shape our choices—especially our buying decisions. You’ll learn the psychology behind the availability heuristic, see how it influences consumer behavior, and find out what businesses can do to use (and not abuse) this mental shortcut. Ready to explore the secrets behind why those memorable moments stick in our heads? Let’s dive in!
Full Article: https://ecommercepsychology.com/availability-heuristic-why-recent-events-affect-purchase-decisions/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt surprisingly drawn to a product just because it seemed like a better deal compared to something else on the shelf? Or maybe you once bought a more expensive package because the cheaper one appeared less valuable by comparison? If these scenarios sound familiar, you’ve already experienced the power of contrast in pricing. By listening this show, you’ll learn how contrast shapes what you’re willing to pay, how your brain reacts to price differences, and why companies use this strategy to boost their sales. Ready to uncover the secrets behind these pricing tricks? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-law-of-contrast-in-pricing-strategies/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt like your phone is calling for your attention every few seconds? Do you wonder why certain apps, notifications, and advertisements seem almost impossible to ignore? By the time you finish listening this show, you will have a clear understanding of why our attention is such a prized commodity, how our brains respond to the constant demands on our focus, and what we can do to protect ourselves in a world overflowing with distractions. Ready to discover the secrets behind the so-called “attention economy”? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-attention-economy-neuroscience-of-capturing-and-maintaining-focus/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why some ads make your heart race with excitement, while others tap into your deepest worries? Imagine learning how to harness these emotions in a way that inspires action but doesn’t overwhelm. In this show, you will discover how hope and fear both influence buying decisions, and how you can skillfully balance them to create powerful marketing messages. By the end, you’ll have a clear roadmap for connecting with customers on a deeper level. Ready to explore the power of hope and fear? Let’s get started!
Full Article: https://ecommercepsychology.com/the-perfect-balance-of-hope-and-fear-in-product-marketing/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered how some brands make you feel like you truly belong? Or why you keep returning to a certain company, not just to buy but to be part of their story? In this show, we’ll explore how brands and customers can form a strong shared identity—one that goes far beyond mere transactions. By the end of this read, you’ll learn how unity works, why it matters, and how it can give businesses a competitive edge. Ready to discover a whole new way of connecting brands and people? Let’s jump in!
Full Article: https://ecommercepsychology.com/unity-creating-shared-identity-between-brand-and-customer/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why a website layout that seems obvious to you might feel confusing to someone else? Or why certain product descriptions spark a stronger emotional pull in one group but not another? By the time you finish listening this show, you’ll discover how the human brain’s wiring can differ between genders, shaping everything from trust in online stores to the way we respond to product images. Ready to explore how neuroscience brings a fresh perspective to e-commerce? Let’s begin!
Full Article: https://ecommercepsychology.com/gender-differences-in-neural-processing-of-e-commerce-environments/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com - Visa fler
