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Ecommerce Hotline Episode 8Summary
In this episode of the eCommerce Hotline, Maier Bianchi interviews Ari Messer, the co-founder of Littledata, a company that helps businesses build their data foundation. They discuss the evolution of the Shopify ecosystem, the importance of partnerships in the e-commerce industry, and the rise of server-side tracking and first-party data. Ari shares advice for Shopify merchants and SaaS founders, emphasizing the need to focus on key metrics and not being afraid to take risks. They also touch on the importance of screening for genetic heart disease and HCM (https://4hcm.org) as well as clean water and environmental conservation, the oceans and the organization Save Our Shores (https://saveourshores.org/), Surfrider Foundation (https://www.surfrider.org/), and Riverkeeper (https://www.riverkeeper.org/).
TakeawaysThe Shopify ecosystem has experienced significant growth and innovation over the years, with a focus on getting the basics of e-commerce right.Partnerships with tech companies are crucial for building robust integrations and filling gaps in analytics and data tracking.Server-side tracking and first-party data are becoming increasingly important in the age of third-party cookie deprecation.Shopify merchants should identify one to three key metrics to focus on and not be afraid to shift strategies based on new opportunities.Entrepreneurs starting a SaaS business should build in public, iterate along the way, and take calculated risks.Environmental causes, such as clean water and conservation, are important and require collective efforts to make a positive impact.Chapters00:00 - Introduction and E-commerce Hotline Jingle03:07 - The Evolution of the Shopify Ecosystem09:09 - The Rise of Server-Side Tracking and First-Party Data26:30 - Focusing on Key Metrics and Taking Calculated Risks31:41 - The Importance of Environmental Causes--- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-hotline/message -
Ecommerce Hotline Episode 7 (Lucky Number 7)
In this episode Maier Bianchi interviews Adena Merabi currently the Partnerships Team Lead with Okendo. Adena shares her journey in the e-commerce industry and the importance of building relationships and partnerships. She emphasizes the value of a supportive culture and the role it plays in personal and professional growth. Adena also discusses the need to adapt to change and find purpose and enjoyment in work. She encourages individuals to take control of their careers and seek opportunities that align with their goals. Additionally, Adena highlights the benefits of a healthy competition and how it drives innovation in the industry. Adena highlights the trend of tech stack consolidation, the shift towards retention marketing, the importance of collecting zero party data, creating touch points and personalized experiences, the value of mentors, the importance of taking care of one's mental health, and the benefits of continuing education.
Key Takeaways
Building strong relationships and partnerships is crucial in the e-commerce industry. A supportive culture and a team that invests in your growth can lead to personal and professional success. Adapting to change and being dynamic are essential skills in a rapidly evolving industry. Finding purpose and enjoyment in your work is important for long-term satisfaction. Taking control of your career and seeking opportunities that align with your goals is empowering. Building relationships with competitors can create a healthy ecosystem and drive innovation. Brands are looking to consolidate their tech stack and work with vendors that offer a suite of functions to increase efficiency and reduce costs. The shift towards retention marketing emphasizes the importance of focusing on existing customers and implementing loyalty programs and memberships. Collecting zero party data directly from customers through quizzes and surveys can provide valuable insights for personalized marketing strategies. Creating touch points and personalized experiences can enhance customer engagement and loyalty. Having mentors can provide guidance and inspiration for personal and professional growth. Prioritizing mental health is crucial for overall well-being and success in the e-commerce industry. Adena Merabi can be contacted through LinkedIn or via email at [email protected]. Continuing education, such as pursuing an MBA, can open up opportunities for personal and professional development in the e-commerce industry.Sound Bites
"It's really cool to see how each dot has connected into something else and that keeps growing and growing and growing." "Knowing your own compass, your own BS detector, your own way of kind of stewarding that." "People take jobs because it's exciting and a great opportunity, but people stay because of the people." "Innovation is how everyone wins when there's more features available." "Brands are wanting to consolidate their tech stack." "The shift towards the importance of your retention marketing strategy."Chapters
00:00 - Introduction and Sponsor 01:10 - Adena's Background and Experience in E-commerce 03:04 - Adena's Involvement in the E-commerce Community 04:00 - The Importance of Building Relationships and Trust 08:16 - The Impact of a Supportive and Flexible Work Environment 11:02 - Adapting to Changes in the Company 14:49 - Collaborating with Competitors to Create a Healthy Ecosystem 25:43 - The Power of Innovation and Collaboration 29:03 - Tech Stack Consolidation 30:03 - The Shift Towards Retention Marketing 32:28 - Personalization through Zero Party Data 41:13 - Finding Mentors and Prioritizing Mental HealthKeywords
e-commerce, partnerships, relationships, trust, flexibility, career development, networking, competitors, healthy ecosystem, innovation, collaboration, professional development, e-commerce industry, tech stack consolidation, retention marketing, zero party data, personalization, mentors, mental health
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Ecommerce Hotline Episode 6
In this conversation, Maier Bianchi interviews Paul Rogers, a dear friend, and the co-founder of Vervuant, an e-commerce consultancy and paid media agency. They discuss Shopify's enterprise offering and its impact on the market. Paul shares insights on why Shopify has become a dominant player in the e-commerce space and the unique value it offers to brands. They also touch on the challenges and competition Shopify faces in the enterprise segment. Additionally, they discuss the importance of continuous learning, differentiation, and the upcoming Vervuant Summit. Maier raises awareness about hypertrophic cardiomyopathy and Paul highlights the importance of mental health awareness.
TakeawaysShopify's enterprise offering has gained traction in the market, attracting larger brands and competing with other platforms.
Shopify's broad range of features, including analytics, international capabilities, and app integrations, make it an attractive choice for many brands.
While Shopify is a strong player in the enterprise segment, there is still competition from other platforms, especially in specific niches and regions.
Continuous learning and innovation are crucial for success in the e-commerce industry.
Vervaunt supports mental health awareness and is involved in charitable initiatives.
Chapters00:00 - Introduction and Background03:01 - Shopify's Enterprise Offering08:36 - Competition and Differentiation11:26 - Shopify's Analytics and First-Party Data14:46 - The Value of Shopify's Platform28:29 - The Importance of Continuous Learning and Innovation32:49 - Vervaunt Summit and Replatforming Podcast37:27 - Passion for Mental Health Awareness--- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-hotline/message -
Ecommerce Hotline Podcast Episode 5International Women's Day 2024 Live Special EditionGabrielle San Nicola currently of Disco Network shares her remarkable story of a competitive spirit meeting opportunity. By shaping a pathway of independent study and going against the grain - Gabrielle found herself in front of an audience of thousands at the Javitz center as a college senior at the helm of a fast moving startup. And that was just the beginning.Trusting your inner compass has never been more important in a world where individuality is valued. Gabrielle did it HER WAY. By not following the path that was set out for her at any given point, Gabrielle has amassed a wealth of experience, network, knowledge, and adventure. Her story shows that there is more than one road to eCommerce greatness, and also solidifies NYC as the bastion of opportunity.
SummaryGabrielle San Nicola shares her journey in e-commerce, from her early experiences in the industry to her current role as the senior agency partnerships manager at Disco Networks. She discusses the upcoming e-commerce events and the importance of networking and partnerships in the industry. Gabrielle also talks about her time at StreamUp and her involvement in Y Combinator. She highlights the value of being open to new experiences and following your own path in order to find success. In this conversation, Maier Bianchi discusses her career journey in e-commerce and her experience working at various companies. She introduces Disco Network, a collaborative commerce platform that allows brands to cross-sell their products on other brands' post-purchase pages. Maier explains the features and benefits of Disco Network, including relevant product recommendations and the brand halo effect. Gabrielle highlights the importance of the post-purchase experience and compares it to a virtual mall. Gabrielle and Maier also discuss trends in e-commerce, the challenges brands face, and the importance of seeking help and supporting mental health.TakeawaysNetworking and partnerships are crucial in the e-commerce industry.Being open to new experiences and opportunities can lead to unexpected success.Study abroad programs may not always be the best fit for everyone, and it's important to listen to your own needs and goals.Trusting your own instincts and making changes when necessary is key to personal and professional growth. Disco Network is a collaborative commerce platform that enables brands to cross-sell their products on other brands' post-purchase pages.The post-purchase experience is an underutilized surface in e-commerce and can be a valuable opportunity to drive incremental revenue.Relevant product recommendations and the brand halo effect can increase conversion rates and customer confidence.Diversifying from industry behemoths and adapting to changes in e-commerce are important strategies for brands to stay competitive.Seeking help and supporting mental health are crucial for personal and professional well-being in the e-commerce industry.Chapters00:00 Introduction and Background03:03 E-commerce Events and Partnerships08:17 Gabrielle's Journey as a Young Entrepreneur21:30 Study Abroad and Selfmade27:43 Career Journey in E-commerce30:23 Introduction to Disco Network31:38 Features and Benefits of Disco Network32:37 Collaborative Commerce and Brand Partnerships33:33 Relevant Product Recommendations34:51 Brand Halo Effect and Increased Conversion36:13 Post-Purchase Experience and Virtual Mall37:40 Browsing and Discovering Brands on Disco Network39:08 Performance Dashboards and Brand Overlap40:04 Trends in E-commerce and Holiday Planning43:53 Adapting to Changes in E-commerce45:15 Diversifying from Industry Behemoths49:32 Challenges in Implementing E-commerce Tools51:38 The E-commerce Hotline and Seeking Help52:07 Importance of Mental Health
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Ecommerce Hotline Podcast Episode 4
Afterschool Special Live Stream with Henry Johnson from Izigift
Henry founded Izigift because there needed to be a better way to do gift cards on Shopify - And because he wanted to get into the ecosystem. Host Maier Bianchi from Bemeir spoke with Henry about his transition to entrepreneurship and also shared thoughts around the ecosystem, building communities and getting out there and building face to face relationships.
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Ecommerce Hotline Episode 3 - Ed Kennedy From Adobe shares near real time insights from Etail West 2024 in Palm Springs, California.
This is a very special edition of The Ecommerce Hotline Podcast. You the viewer at home get a glimpse inside the conference, while it is happening, from the perspective of a respected industry veteran.
Host Maier Bianchi feels the FOMO and wishes he could visit the conference. Thanks Ed!
Special Thanks to Erin Grogan and Megan Blissick for additional footage.
00:00 - Theme Song
00:36 - Introduction
01:16 - Meet Ed Kennedy From Adobe
01:46 - What makes Etail West an important conference to attend? What is the energy like?
02:20 - What sessions are you most looking forward to?
02:50 - Are there any companies leading the charge we should watch?
03:20 - Is there anyone you are excited to meet and chat some more with while you are there?
04:18 - From your observations at eTail West, what are the top three trends or innovations in e-commerce that you believe will shape the industry over the next year, and why?
05:31 - Are there any sectors of tech you are closely paying attention to right now?
06:15 - What are some of the biggest challenges facing e-commerce businesses today, as highlighted by the discussions at eTail West, and how are industry leaders proposing to tackle these challenges?
07:41 - What do you see as Adobe Commerce’s greatest opportunity in the market in 2024?
08:30 - Outro
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Ecommerce Hotline Podcast Episode 2 - Kalen Jordan
Lots of compliments were given.
Our host Maier Bianchi of Bemeir interviews Kalen about MESA automation which is basically Zapier for Shopify and the crazy amount of time business team can save and achieve new heights with the tool.
Kalen drank the Shopify Kool-ade and is fully immersed in the community. Magent-who?
Whatever work we do requires passion, and you just do a better job when you are passionate.
We go into the human side of the founders of Shopify despite being billion dollar overlords.
We talk platform drama and how complaining is a right of passage in the fast moving ecommerce world. The difference between Magento and Shopify on this front Don't bite the hand that feeds you aka there can be a code of silence in some sectors. Or is it maturity?
We go in depth about parenthood and how a the smallest things become so big.
A special jingle listening session.
This special episode will inform, provoke the mind, and is interesting for its editing. Enjoy!
#podcast #ecommerce #shopify #entrepreneur #automation #life #business
Automated Takeaways
• Automation in the Shopify ecosystem can help streamline e-commerce operations and improve efficiency.
• Working with Shopify APIs can be challenging, but innovative solutions like Mesa Automation can overcome limitations and provide additional functionality.
• Business owners need to have a clear understanding of their needs and be willing to explore automation solutions to solve specific problems.
• Different use cases for automation include backing up images to external platforms, setting up low inventory alerts, and more. Shopify's integration with Google AI allows for powerful automation workflows and the generation of product images and backgrounds.
• Notion can be used for low inventory alerts and other automation tasks, providing a dedicated platform for Notion enthusiasts.
• Automation workflows can be implemented for customer feedback, allowing for efficient collection and analysis of feedback data.
• Imagination plays a crucial role in leveraging automation effectively, allowing for innovative and customized workflows.
• The Shopify ecosystem provides opportunities for truth to power, with vocal app makers, developers, and merchants expressing their concerns and feedback.
• Shopify's leadership exhibits a genuine and human approach, engaging with the community.
• Finding time for personal enjoyment can be challenging, but it's important to make an effort to appreciate the moments.
• Constant improvement is a key aspect of life, and it's important to strive for personal growth.
00:00 Introduction and Background
02:59 Working with Automations in Shopify
08:56 Challenges of Working with Shopify APIs
13:58 Using Data Features in Mesa Automation
23:53 Different Use Cases for Mesa Automation
26:48 Shopify and Google AI Integration
27:14 Notion Integration
27:40 Low Stock Notifications
28:14 Form Submission on Product Page
28:52 Customer Feedback
29:28 Automation and Imagination
30:13 Power of Automation
31:01 Limitless Potential of Automation
31:16 Abstract Nature of Automation
32:15 Out of Stock and Size Broken
34:39 Meta Objects and Meta Fields
35:44 Price History with Meta Objects
37:05 Audit History and Admin Actions Log
39:07 Truth to Power in the Shopify Ecosystem
42:06 Genuine Leadership in Shopify
45:04 Freedom of Expression in the Shopify Ecosystem
46:03 Being a Real Person in the Shopify Ecosystem
50:19 Passion and Building
53:40 Challenges of Going Out with Kids
57:33 Appreciating the Moments and Constant Improvement
58:08 The Value of Normalcy and Enjoying Life
59:08 Exploring the Possibility of Sharing Audio in Real-Time
01:00:20 Using OBS as a Virtual Audio Source
01:01:42 Playing the E-commerce Hotline Jingles
01:02:59 Reacting to the Jingles and Discussing Their Creation
01:05:11 The Original E-commerce Hotline Jingle
01:07:26 Closing Remarks and Goodbyes
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Saps Happy HourOn this episode our host Maier Bianchi of Bemeir interviews Saptarshi "SAPS" Nath - the CEO and co-founder of Airboxr. Saps is an entrepreneur, brand founder, ex VC and now SAAS founder . Originally from India, now residing in Singapore, Silicon Valley, and NYC! We discussed a range of topics, demoed the product, and overcame the host's self inflicted technical challenges to break into the live stream world of Ecommerce podcasts.
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