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  • Have you ever looked at another eCommerce business owner and thought, “Wow! They’ve really got it all together” or “If I can just get to this next revenue level all will be right in my business.”

    I hear business owners say things like this all the time… but after working with so many successful entrepreneurs I know not everything is as it seems. Today we’re running through 9 lessons learned from the students of the eCommerce Badassery Megamind.

    What You’ll LearnWhat all entrepreneurs have in common, no matter what level they’re atThe ways you might be getting in your own wayThe best way to grow as a leader & a business ownerLinks Mentioned

    eCommerceBadassery.com/megamind

    Read the Full Transcript

    eCommerceBadassery.com/70

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

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  • Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.

    Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and when!

    What You’ll LearnThe 2 most important factors to consider when segmenting your listWhat conditions to use in your segments to properly group your subscribersThe type of content you should send each groupHow to work this strategy into your regularly scheduled programLinks Mentioned

    How to Create Engagement Segments

    https://help.klaviyo.com/hc/en-us/articles/360000407272-How-to-Create-Customer-Engagement-Tiers

    Episodes Mentioned

    How to Create an Email Marketing Calendar

    Must-Have Email Automations for eCommerce

    Read the Full Transcript

    eCommerceBadassery.com/68

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Shopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term.

    Today we’re covering everything you need to know, what to expect and when you might want to make the change.

    What You’ll LearnThe latest changes coming to the Shopify platform + what it means for youHow to plan for a theme update to take advantage of the new theme builderIdeas for how to take full advantage of Shopify’s Online Store 2.0Links MentionedShopify Unite

    https://unite.shopify.com/

    Theme app extensions: 15:04

    Read the Full Transcript

    eCommerceBadassery.com/67

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • What if I told you there was a way to have other people working to sell your product, but you didn’t have to pay them UNLESS they generated actual sales? That’s the gist of affiliate marketing and it can be a really powerful channel for eCommerce businesses.

    On this week’s episode, I’m talking to Rick Magennis, President & Founder of Bearcat Media, an affiliate marketing agency. Rick has been in the affiliate game for over a decade and even uses it for his own eCommerce business.

    What You’ll LearnHow to get started with affiliate marketing on a shoestring budgetPitfalls you should look out for and avoid along the wayHow to create an attractive affiliate program that generates salesLinks from Rick

    11 Types of Affiliates

    https://affiliateprogrammanagement.co/11-affiliate-types-to-recruit-into-your-affiliate-program/

    Affiliate Expo

    https://www.affiliatemanagementexpo.com/vip For Free Access Use Code: ECOMMOther Links Mentioned

    https://www.shareasale.com/info/

    https://www.cj.com/

    https://www.refersion.com/

    https://apps.shopify.com/affiliatly

    Read the Full Transcript

    eCommerceBadassery.com/66

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Email open rates are going away, so what now? Is this the email apocalypse?

    Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward.

    Spoiler alert: it’s not as bad as you think

    What You'll Learn

    Is iOS15 going to kill email marketing?How to prepare for iOS15 and what steps you should be taking right nowHow to manage your email marketing once iOS15 is in placeLinks Mentioned

    Apple Announcement

    https://www.apple.com/newsroom/2021/06/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more/

    Klaviyo Blog

    https://www.klaviyo.com/blog/apple-ios-15-updates

    Klaviyo Forum Thread on the Topic

    https://community.klaviyo.com/metrics-and-analytics-36/how-is-the-ios-15-update-going-to-affect-klaviyo-s-open-rate-activity-tracking-1527

    A Word from Andrew Balecki, CEO of Klaviyo

    https://www.linkedin.com/posts/bialecki_apple-made-big-news-this-week-with-the-latest-activity-6808737559888310273-OzWy/

    Omnisend Information Hub

    https://opensaredead.com/

    Read the Full Transcript

    eCommerceBadassery.com/65

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • What do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails.

    Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad content, why you should invest in it, and what’s working right now in 2021.

    What You'll Learn:

    The MOST important part of your adHow to test your ad creative on FacebookThe #1 mistake most business owners make when creating their adsConnect with Lauren

    Website: https://theloft325.com

    Instagram - https://www.instagram.com/theloft325/

    Facebook - https://www.facebook.com/theloft325

    LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/

    Links Mentioned

    Happy Kelli on TikTok

    https://vm.tiktok.com/ZMdJrY9x7/

    Happy Kelli’s Croc’s ad on TikTok

    https://vm.tiktok.com/ZMdJ8HpSF/

    Read the Full Transcript

    eCommerceBadassery.com/64

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day.

    In this week’s episode, we’re talking about how you can use this time to your advantage and set yourself and your team up for success for the rest of the year.

    What You’ll LearnWhy the slow seasons of your business are actually a good thingHow you can use the slow season to set yourself up for your busy seasonIdeas for what you might want to work on and how to prioritize itEpisodes Mentioned

    15 Ways to Spring Clean Your Business

    http://eCommerceBadassery.com/53

    What is a Campaign Recap & Why You Need It

    http://eCommerceBadassery.com/11

    How to Set and Accomplish Goals Like an eCommerce Badass

    http://eCommerceBadassery.com/41

    Links Mentioned

    Shipstation

    http://eCommerceBadassery.com/shipstation

    Read the Full Transcript

    eCommerceBadassery.com/63

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads.

    Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse.

    Tune into this week’s episode where I break down everything you need to know, including how to make sure you’re able to properly track the success of your ads.

    What You’ll Learn:What the iOS14 change REALLY means for you.How to get better data about your ads than Facebook can give you.How you can STILL retarget your customers even if they've opted out of tracking by Facebook.Links Mentioned

    How iOS14 Will Affect Facebook Ads

    https://www.facebook.com/business/help/331612538028890?id=428636648170202

    Must-Do Steps for Facebook Ads and iOS14 - Your Ads Won’t Run if Don’t Update This

    https://www.facebook.com/business/help/721422165168355

    Facebook Conversion API: https://www.facebook.com/business/news/how-conversions-api-gets-businesses-closer-to-customers

    Facebook Conversion API for Shopify

    https://www.facebook.com/business/m/conversions-api-shopify

    Shopify / Facebook Sales Channel & Conversion API: https://www.facebook.com/business/m/conversions-api-shopify

    WooCommerce / Facebook Plugin & Conversion API : https://www.facebook.com/business/m/conversions-api-woocommerce

    Using UTM Parameters on Facebook Ads

    https://www.facebook.com/business/help/1016122818401732

    Episodes Mentioned

    Privacy Policy

    http://eCommerceBadassery.com/37

    UTM Parameters

    http://eCommerceBadassery.com/50

    Read the Full Transcript

    eCommerceBadassery.com/62

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • How do you get customers to rave about you, shop with you again and again, and build a long-term sustainable business? By offering an amazing customer experience. In this week’s episode I’m sharing the 3 things I learned about business from my recent vacation + share some additional tips, tricks, and resources so you can do this in YOUR business too.

    What You’ll Learn3 Big Ideas for an Amazing Customer ExperienceHow to Get More Out of Your EmployeesWhy Being Good at Creating the Product You Sell Doesn’t Mean You’ll be Good at Running a BusinessLinks Mentioned

    The eMyth Revisited Excerpt

    https://cdn2.hubspot.net/hub/60274/content-pdf/systems-michaelgerber.pdf

    The eMyth Revisited Book

    https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

    The Service Profit Chain Excerpt

    https://thriveglobal.com/stories/this-22-year-old-book-proved-that-happy-employees-equals-better-profits/

    The Service Profit Chain Book

    https://www.amazon.com/Service-Profit-Chain-James-Heskett/dp/0684832569

    The Resort

    https://en.valentinmaya.com/

    Read the Full Transcript

    eCommerceBadassery.com/61

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

  • Small tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B.

    What You’ll LearnHow to optimize your Instagram profile for brand recognition + SEOHow to best set up your website’s homepage to maximize salesAn important piece of site experience that you might not have put enough thought into.Links Mentioned

    HotJar - https://apps.shopify.com/hotjar

    Lucky Orange - https://apps.shopify.com/lucky-orange

    Bianca Paggi - Branding With B

    https://www.itsbrandingwithb.com/

    Read the Full Transcript

    eCommerceBadassery.com/60

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • So you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website?

    Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's?

    What You’ll Learn10 Hacks to increase your click rate by 4-45%A copywriting trick to get more clicks on all your marketing copyThe easiest way to figure out what meta titles and descriptions get the best clickthrough ratesEpisodes Mentioned How to Get More Awareness for Your eCommerce Store

    http://ecommercebadassery.com/12

    Links Mentioned

    Answer the Public

    Answerthepublic.com

    700 Power Words by Optin Monster

    https://optinmonster.com/700-power-words-that-will-boost-your-conversions/

    Google Search Console

    https://search.google.com/search-console/about

    Watch Neil Patel’s Video

    https://www.youtube.com/watch?v=K2d4BLtQLR0&t=206s

    Read the Full Transcript

    eCommerceBadassery.com/59

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Instagram… the app we love to hate. But we know that it’s a VERY POWERFUL social media platform for product-based businesses. Sometimes Instagram feels like a necessary evil as a CEO… but today’s guest is breaking it down in a way that feels a lot more fun.

    Sue B. Zimmerman… the Instagram expert is joining me this week for a candid conversation about what it takes to be successful on Instagram, why it IS the place to be, and the #1 thing you need to master in order to sell your products on Instagram.

    What You’ll LearnHow Sue B. Used Instagram to grow her boutique on Cape CodThe 5 “Neighborhoods” of Instagram that you need to be hanging out inHow to get in front of the RIGHT people on InstagramConnect With Sue B.

    Website: www.suebzimmerman.com

    Instagram: www.instagram.com/theinstagramexpert

    YouTube: www.suebzimmerman.com/youtube

    Snag Sue B.’s FREE Instagram Guide Here

    www.suebzimmerman.com/guide

    Read the Full Transcript

    eCommerceBadassery.com/58

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach.

    Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro-influencers within the industries of TV personalities, Crossfit, outdoors enthusiasts, and pets.

    What You’ll LearnHow Cody got Lebron James to wear his product without even tryingWhy relationships are first in influencer marketingHow to leverage the content from influencers to tell your brand storyConnect With Cody

    http://www.kynship.co

    https://twitter.com/Cody_Wittick

    https://www.instagram.com/codywittick/

    Get His Product Seeding & Usage Right Template Here

    https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy

    Snag His Influencer Marketing Course Here

    https://ecommercebadassery.com/cody

    Read the Full Transcript

    eCommerceBadassery.com/57

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.

    We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage.

    You don’t have to do them ALL at the same time, focus on doing one or two things REALLY well before you try and do all the things.

    What You’ll LearnHow to calculate how much traffic you need to hit your revenue goalsOrganic + Paid ways to drive both new and repeat traffic to your eCommerce storeThe 7 main ways to drive traffic to your eCommerce storeEpisodes Mentioned

    2 - How to Make Money with Email Marketing

    eCommerceBadassery.com/02

    3 - 6 Must-Have Email Automations

    eCommerceBadassery.com/03

    10 - Must-Have Email Automations for eCommerce

    eCommerceBadassery.com/10

    12 - How To Get More Awareness & Visibility for Your eCommerce Store

    eCommerceBadassery.com/12

    31 - Non-Salesy Email Ideas

    eCommerceBadassery.com/31

    32 - Product-Focused Email Ideas

    eCommerceBadassery.com/32

    41 - Setting & Accomplishing Goals Like an eCommerce Badass

    eCommerceBadassery.com/41

    43 - List Building for eCommerce

    eCommerceBadassery.com/43

    44 - How to Create an Email Marketing Calendar

    eCommerceBadassery.com/44

    45 - Should You Have A Blog on Your eCommerce Website?

    eCommerceBadassery.com/45

    50 - An Advanced Strategy to Track Your Email Marketing Campaigns

    eCommerceBadassery.com/50

    Read the Full Transcript

    eCommerceBadassery.com/56

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Happy ONE-YEAR Anniversary to the eCommerce Badassery Podcast! I’m sharing the TOP 10 episodes according to YOU! Based on downloads and your feedback, these were the most helpful, most impactful and your favorite episodes. Whether you’re a new listener who wants to know where you should start (the beginning, friend ) or an OG who needs a refresher, these are the episodes you’ll want to start with.

    Episodes Mentioned

    3 - Must-Have Email Automations for eCommerce

    eCommerceBadassery.com/03

    4 - Quick Wins for eCommerce Success

    eCommerceBadassery.com/04

    6 - What is SEO & How to Do It

    eCommerceBadassery.com/06

    17 - All the GOOGLE Tools & What They’re For

    eCommerceBadassery.com/17

    20 - The Power of the Pre-Launch & Thriving in a Crowded Market

    eCommerceBadassery.com/20

    26 - 3 Things Entrepreneurs Should Do Everyday to Maximize Sales

    eCommerceBadassery.com/26

    31 - Non-Salesy Email Ideas

    eCommerceBadassery.com/31

    32 - Product-Focused Email Ideas

    eCommerceBadassery.com/32

    41 - Setting & Accomplishing Goals Like an eCommerce Badass

    eCommerceBadassery.com/41

    44 - How to Create an Email Marketing Calendar

    eCommerceBadassery.com/44

    48 - Are You Focused on the Wrong Things in Your eCommerce Business

    eCommerceBadassery.com/48

    49 - Increasing Revenue with Cross-Sells & Upsells

    eCommerceBadassery.com/49

    Read the Full Transcript

    eCommerceBadassery.com/55

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • From side hustle to multi-million dollar business in 4 years. Hear how Megan Tellez of Glass Ladder & Co. took her frustration for her corporate job and lack of fashionable accessories for the modern stylish woman and turned it into her dream business.

    A former client and badass businesswoman, Megan has such an inspiring story and journey that proves with a strategy, a willingness to learn, and a little bit of grit you too can break the glass ceiling and build a business you love and that supports the life you want to create for yourself.

    Here’s what you’ll learn: Megan’s #1 piece of advice for growing a successful businessHer biggest mistakes and successes in her business so farThe one thing she resisted most in her business and how it changed things for the better when she finally leaned inConnect With Megan

    Save 20% Off Your Entire Purchase with code BADASS

    Glass Ladder & Co. Website

    http://glassladderco.com

    Best Selling Bag: The Sarah Laptop Bag

    https://glassladderco.com/products/the-sarah

    Instagram

    http://instagram.com/glassladder

    Facebook Group

    https://www.facebook.com/groups/glassladder

    Read the Full Transcript

    eCommerceBadassery.com/54

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!

    Here’s what you’ll learn: Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategyWhen to update your Shopify themePlus a bonus tip on optimizing your mindEpisodes Mentioned

    Episode 39 - 5 Things You Can Do to Step into Your Role as CEO

    eCommerceBadassery.com/39

    Episode 44 - Creating an Email Marketing Calendar

    eCommerceBadassery.com/44

    Episode 38 - Sales Tax for eCommerce

    eCommerceBadassery.com/36

    Episode 37 - Mini-Episode: Privacy, GDPR, CCPA, Oh My!

    eCommerceBadassery.com/37

    Read the Full Transcript

    eCommerceBadassery.com/53

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Email marketing is one of the best ways to make money in your eCommerce business but there is a method to the madness. After working with so many eCommerce entrepreneurs on their email marketing I see a lot of the same mistakes or missteps and today we’re going to dive into the Top 10 mistakes and how to do it better.

    Here’s what you’ll learn: How to make more revenue from your email marketingWhat metrics you should be paying attention toWays to consistently test and improve your email marketingEpisodes Mentioned

    Episode 43 - List Building for eCommerce

    eCommerceBadassery.com/43

    Episode 31 - Non-Salesy Email Ideas for eCommerce

    eCommerceBadassery.com/31

    Episode 44 - Creating an Email Marketing Calendar

    eCommerceBadassery.com/44

    Read the Full Transcript

    eCommerceBadassery.com/52

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

  • Have you been thinking about adding wholesale to your business and selling to retailers? It can definitely be a great way to generate more revenue for your business, get you more visible, and make your brand a household name. But... is it right for YOUR business? Only you can truly answer that, but my guest today is laying out what it really takes to do wholesale well and what you need to know before you get started.

    Here’s what you’ll learn: The key foundational items you need to have in place before you even consider wholesaleUnderstanding how to properly price your product for wholesaleThe right way to pitch your product to buyersConnect With Katie

    Podcast: https://www.prooftoproduct.com/podcast

    Proof to Product Labs: https://www.prooftoproduct.com/labs

    Instagram: https://instagram.com/prooftoproduct

    Read the Full Transcript

    eCommerceBadassery.com/51

    FREE Resource Library

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy