Avsnitt
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In this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.
Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.
This episode covers:
How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.
The power of brand clarity and having a "brand bible" that guides all decisions.
Why saying no is often more important than saying yes for brand success.
The importance of humanizing a brand in the age of AI and automation.
How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.
The role of collaborations and storytelling in building a strong brand community.
Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.
Connect with Our Guests:
Patrick Truong: Strictly Tattoo Website | Instagram
Nick Gray: I Got You Consulting Website | LinkedIn
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In this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand.
Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.
🔥 Key Highlights:
🎙️ The Art of Reinvention: Why Brendan’s first coffee brand failed and how he turned that loss into a winning product idea.
💡 Building the Perfect eCommerce Business: Brendan’s blueprint for choosing the right product, mastering branding, and securing unbeatable supplier relationships.
📈 The Power of Content: How DOSED relies on relentless content creation and user-generated content (UGC) to drive brand awareness.
🌱 Zero to One: The tactical launch strategies Brendan used to get DOSED off the ground—from market research to first sales.
🚀 Marketing for the Long Game: Why Brendan focuses on brand awareness over immediate sales and how this is paying off.
📊 Tech Stack Secrets: The exact tools Brendan uses to run DOSED efficiently, including his must-have apps and software.
🎥 AI-Powered Ads: How Brendan uses AI-generated images and video ads to scale his marketing—cutting costs without sacrificing quality.
💡 eCommerce Growth Advice: Insights from Brendan’s work at the eCommerce Academy, where he coaches other entrepreneurs.
If you're an eCommerce founder looking to scale your brand with smart marketing and effective branding, this episode is packed with actionable insights you won’t want to miss.
👉 Want a free, no-obligation SEO audit for your eCommerce brand? Click here book your audit with Ryan Martin’s elite Melbourne-based SEO agency.
🔗 Follow Brendan Gillen on YouTube for more eCommerce tips and DOST’s journey: [insert YouTube link]
🔗 Try DOSED, the revolutionary coffee concentrate, at GetDose.co
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In this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.
Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy.
We go deep into why resale isn’t just a sustainability play - it’s a data goldmine, a loyalty builder, and a consumer expectation.
From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.
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🧢 Explore TWL
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In this episode of eCommerce Australia, we sit down with Andy Lee — co-founder of TWL (The WOD Life) — one of Australia’s most authentic eCommerce success stories.
What started with 50 jump ropes and a Shopify account has become a global fitness brand with a cult-like community.
Andy unpacks the role of content, community, and authenticity in building a standout brand in a noisy market.
He shares how TWL balances the grind of growth with staying real — and what founders need to know about content ROI, influencer marketing, and building for the long haul.
Key Moments & Takeaways:
🎯 From side hustle to global brand: How TWL went from Ben’s bedroom to 500K+ followers.
🧠 The mystery box strategy: Why surprise and scarcity still win.
💬 “We’re the coach, not the hero”: On creating customer-led branding.
📹 Content ROI: The truth about YouTube, social, and what actually converts.
🧍 Being human in an AI-driven world: The future of brand connection in 2025.
💡 What Andy would do differently: Tips for brands starting from scratch today.
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Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.
Gross Margin Template Sheet:
https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0
We talk about:
The hidden factors affecting CRO
Rising Google Ads costs (and what to do about it)
Why SEO is back in the spotlight
What separates the winners from the strugglers in Aussie eCom
Perfect for founders, marketers, and anyone serious about growing an online brand in a tough market.
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He Couldn’t Find a Good 3PL — So Billy Parker Became One
What do you do when every 3PL you work with is a nightmare?
If you’re Billy Parker, you take matters into your own hands.
In this episode, Ryan talks to Billy about building an eCommerce brand selling hangover supplements to launching Parker Express, a 3PL born out of pure frustration.
Billy shares the behind-the-scenes chaos of eComm operations, why most 3PLs fail DTC brands, and how building the right logistics partner changed everything.
If you’re an eComm founder who’s tired of late deliveries, broken SLAs, or warehouses that just don’t get your business, this one’s for you.
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What does it take to scale a brand 8x in under three years?
In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.
Willy shares how he:
Revived Shein's struggling Australian arm into a high-growth profit machine
Used data to unlock customer insights most brands miss
Built scalable marketing funnels that actually convert
Developed the one skill every founder and eComm team needs to survive 2025
Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you’ve ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one’s for you.
Connect With Willy (https://www.linkedin.com/in/willyhuo/)
Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)
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Ryan Martin (Host) sits down in the South Melbourne studio with Niels Hoeben, the founder of Frankster.
Niels has an extensive background in eCommerce, having worked for Tommy Hilfiger, Calvin Klein and 2XU.
Niels moved to Melbourne to work for 2XU and setup a new life here in Australia, and has since founded the brand Frankster, the perfect everyday shorts!
He has some great tips for people looking to scale or start their eCommerce journey around sourcing materials and factories, cashflow and how to scale, whilst managing to keep his sanity!
Enjoyed the conversation, hope you enjoy listening!
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Make Them Talk Chat GPT Prompts - Teri Kearns
Social media is the ultimate battleground for eCommerce brands—but most businesses are doing it wrong.
In this episode, we sit down with social media expert and founder of Make Them Talk, Teri Kearns, to uncover the secrets to viral content, brand authenticity, and getting real engagement that actually leads to sales.
If you're tired of posting content that goes nowhere, struggling to stand out from competitors, or wondering how to build a brand people connect with, this is the episode for you.
We cover the biggest mistakes eCommerce businesses make on social, why personality is your secret weapon, and how to create content that actually works (without copying trends).
What You’ll Learn:
✅ The top three social media mistakes eCommerce brands keep making
✅ Why copying viral content won’t get you results—and what to do instead
✅ How to use social media as a brand-building and sales-driving machine
✅ The power of storytelling, humor, and controversy in content
✅ Teri’s best-performing social media campaigns (and how you can replicate them)
✅ How to break through the noise—even if you don’t want to be the face of your brand
We had a blast recording this episode, I hope you enjoy listening to it as well!
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Perth Retail Roadshow
Some of the best e-commerce leaders don’t take the traditional path—and Sarah Brown is proof of that.
After starting in finance, she made the leap into fashion e-commerce, working with top brands like Mavi and Shona Joy and earning a spot in Australia’s Top 50 in E-Commerce.
In This Episode:
The unexpected corporate skill set that gives e-commerce leaders an edgeWhy DTC brands are doubling down on resale models—and how to do it rightThe real impact of AI on e-commerce (beyond the hype)Fast fulfillment & customer experience—why brands need to think like Amazon & UberWhy live shopping, TikTok Shop & content-first commerce are the future -
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Profit Peak Demo Call
Perth Retail Roadshow (March 6th)
In this episode of E-Commerce Australia, Ryan Martin welcomes back Carla Penn-Kahn, co-founder of Profit Peak, along with her partner and co-founder David Kahn.
They dive deep into how e-commerce businesses can optimize their profitability, ad spend, and inventory management in 2025.
Key takeaways:
✅ Short & Sharp Black Friday Sales Work Best – Brands that ran focused 4 day BFCM promotions outperformed those running “Black November” sales.
✅ Ad Spend Strategy is Broken – Google & Meta push spend toward high-converting products, but NOT your most profitable ones. Profit Peak flips that model for better margins.
✅ Repeat Customers = Secret Goldmine – October buyers often repurchase in November—brands should focus on customer retention strategies leading up to BFCM.
✅ AI, SEO & Brand Building Matter More Than Ever – With rising CPAs and AI-driven search engines like ChatGPT, content and authentic brand storytelling will be key to long-term success.
✅ Why Inventory Planning is Critical – Understanding which products drive repeat purchases (and which ones don’t) is the key to profitable scaling.
They also discuss how Profit Peak helps brands unlock hidden revenue by automating ad spend optimization, enhancing inventory forecasting, and identifying the real drivers of profitability in an e-commerce business.
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Perth Retail Fest Roadshow
In this episode of Ecommerce Australia, host Ryan Martin sits down with Dave Levett, Founder and Managing Director of the award winning omni-channel marketing agency Murmur.
Together, they tackle one of the biggest misconceptions in digital marketing, why ROAS (Return on Ad Spend) is an outdated, misleading metric that could be silently holding your business back.
Dave Levett, a seasoned marketer with experience spanning both agency and brand-side roles, shares his journey from working with major brands like Telstra and Sky UK to founding Murmur, where he helps eCommerce and retail brands unlock real growth.
With a strong background in media strategy, performance marketing, and brand building, Dave dives deep into why the industry needs to move beyond ROAS and embrace a more holistic approach to attribution and marketing effectiveness.
Ryan and Dave break down:
TheROAS myth -why focusing solely on return on ad spend is a dangerous trap.
The difference between marketing efficiency and marketing effectiveness (and why most brands confuse the two).
How Marketing Mix Modeling(MMM) is changing the game for brands that want to scale.
Why brand equity and audience expansion are key to long-term profitability.
The importance of investing in both digital and offline channels for maximum impact.
Dave also shares a fascinating case study with Melbourne City Football Club, where his team discovered they had been over-investing in Meta andunder-investing in high performing offline channels like out-of-home and TikTok, proving that true marketing success comes from understanding the full picture, not just platform driven metrics.
🎧 Tune in now and learn whyyour competitors have already stopped caring about ROAS—so should you!
Follow & Connect:
Connect with Ryan Martin on LinkedIn
Connect with Dave Levett on LinkedIn
Subscribe to Ecommerce Australiafor more cutting-edge eCommerce insights
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Perth Retail Roadshow
🚴♂️How do you sell a high-ticket item online when customers want to try before they buy?
That’s exactly the challenge Tribe Bikes faced when selling their $13K-$18K electric cargo bikes. In this episode,Steve Bull, co-founder of Tribe Bikes, reveals how his brand went from an experiment to market leader—and the surprising strategy that now accounts for8% of their total sales.
✔️ How Tribe Bikes turned a personal problem into a thriving eCommerce brand
✔️ The challenges of selling high-ticket, bulky items online (and how they cracked the code)
✔️ Why traditional bike shops weren’t the right retail strategy
✔️ Thecustomer-led marketing strategy that boosted conversions
✔️ How Steve and his team are usingXperify to connect real customers with potential buyers
✔️ Why word-of-mouth and community-driven marketing aremore powerful than paid ads🎙️Bonus: Steve recently acquired Xperify—an app that allows brands to turn existing customers into their best salespeople. If you’re running an eCommerce brand with high-ticket products, this could be the missing piece in your conversion funnel.
🔗Links & Resources:
Tribe Bikes
Xperify:xperify.com
Connect with Steve Bull on LinkedIn:Steve’s Profile
🚀Enjoyed the episode?
Subscribe & leave us a review to help more Aussie eCom brands level up! 🎧🔥
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SEO is changing fast, and if you’re not adapting, you’re falling behind.
In this episode, Ryan Martin and Patrick Dhital dive into what’s actually working in SEO for 2025, including Google’s latest updates, AI-generated content pitfalls and the biggest opportunities for eCommerce brands to dominate organic search.
We’ll cover why AI spam is getting wiped out, how Google’s Search Generative Experience is changing rankings and why 2025 is the year of SEO.
Plus we’ll share real data from brands that have doubled their organic traffic by ditching bad SEO habits and focusing on what really works.
You’ll also get actionable insights on:
✅ How to audit your SEO for quick wins
✅ Freelancer vs agency – which is right for you?
✅ Essential tools to track and improve your rankings
✅ The #1 mistake eCommerce brands make with content
If you want free, high-converting traffic in 2025 you can’t afford to miss this one. Listen now and take control of your SEO before your competitors do! 🚀
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Ryan summarising the key takeaways from the year in eCommerce/Retail, and how we can set you up for success in 2025!
We speak about a couple of brands who've struggled this year, and some that have thrived, and how we can do so in 2025!
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Nomad The Label has quickly established itself in the Australian eCommerce scene as a brand on the up, with the right values of being Sustainable and Inclusive.
Starting out in the market stalls along the east coast of Australia, Louise and Donal had to quickly do things differently once the pandemic hit, and born was Nomad The Label.
Rapidly growing over the last 4 years, Donal takes us behind the scenes and each pivotal decision that has taken place, to ensure long term sustainable growth, whilst ensuring the growing customer base continues to feel apart of the community.
We talk about investing in the best photography, even when it was a stretch on the budget, and what that ROI looks like.
Donal is also very big on knowing your numbers and the small details, such as customer feedback, to ensure the brand doesn't miss a trick, and has each customer in the forefront of their mind when it comes to making business decisions.
Really enjoyed the recording, let me know in the comments if you did as well!
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Ryan Martin and James King disect the numbers from Black Friday Cyber Monday, compare them against the US numbers and explain what that means for eCommerce businesses moving forward.
We talk about metrics and ways to best utilise your data, to set you up for a big 2025.
We look at the evolution of search, now that ChatGPT is becoming a go to for many of our peers, as their initial search engine, and why technical SEO is as important as it's ever been.
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Jordana Macfarlane was recognised this year as one of the top 50 people in eCommerce, and it’s clear to see why after recording this episode!
She’s previously held roles as Head of ecommerce for Incu, and Global Brand Marketing Manager for Rhino Rack.
Ryan interviews Jordana, and they discuss how the role of the ecommerce manager has changed so much in such a quick timeframe.
The role of branding and community, and how Rhino Rack utilised this in their strategy.
Hope you enjoy the listen as much as we enjoyed the recording.
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Ryan Martin, founder of eCommerce SEO agency Remarkable Digital, sit's down for an interview with George Hartley, Co-Founder of Australia's most popular marketplace for artists and artwork, Bluethumb.
George went through the early years as a start up, how they keep levelling up in their business, taking on new investors with great minds on the way.
We touch on what marketing is working best for them at the moment, including a style of creative that is getting a 48 time ROAS.
A great Melbourne success story, now taking the Bluethumb model to expansion in the US.
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Ryan sits down with James and Anika Salerno, the dynamic founders of Ringers Western, to dive deep into the journey of building a successful Australian eCommerce brand.
With Ringers Western emerging as a standout name in the Australian market, James and Anika share the ups and downs of creating a brand that resonates with authenticity, grit, and a love for the Australian lifestyle.
The conversation uncovers the powerful role of authenticity in storytelling, as James and Anika reveal how staying true to their brand identity has helped Ringers Western connect deeply with their audience.
Listeners will hear firsthand about the challenges the Salerno's faced, from stock management hurdles to the fast-paced demands of scaling an eCommerce business.
They share insights into effective eCommerce marketing strategies, including ways to engage with a loyal customer base and the value of understanding your market.
For eCommerce SEO, James and Anika talk about optimizing content and making sure that the brand's story reaches a wider online audience.
For aspiring entrepreneurs, this episode is packed with valuable advice on navigating the challenges of launching and growing an eCommerce business in Australia.
Whether it's mastering stock management, building an authentic brand narrative, or creating a meaningful connection with customers, Ryan, James, and Anika cover strategies that can help other eCommerce businesses thrive.
Tune in to get inspired by Ringers Western's journey and learn actionable tips on eCommerce marketing, building brand loyalty, and staying agile in the ever-evolving world of eCommerce in Australia!
eCommerce Australia VIP list here.
Link to the bull jumping over the fence that James referred to:
https://www.youtube.com/watch?v=6NoHF4D55gc
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