Most martial artists open a school.
The best operators become DOJOCEOs™.
The DOJO CEO Podcast is for martial arts school owners and academy operators who want full mats, loyal students, and a business that runs on real systems.
Hosted by Nick Cownie — black belt, entrepreneur, and founder of Enroll 365™, Dojo Toolbox CRM™, The Dojo Map™, and the DOJOCEO™ Mastermind — the show goes "behind the belt" with the operators, coaches, and innovators shaping the future of martial arts.
No fluff. No guru hype. Just brutally honest conversations about what actually works.
Each episode breaks down the strategies successful martial arts school owners use to grow profitable academies across BJJ, Karate, Taekwondo, Muay Thai, MMA, and every other discipline on the planet.
Learn how to:
- Fill your mats consistently
- Convert enquiries into students
- Build retention that sticks
- Install systems that run your school
- Operate like a CEO instead of just a coach
EPISODE STRUCTURE
🔥 WARM-UP
Origin stories, philosophies, and the real motivations behind successful school owners.
🥋 SKILLS & DRILLS
Tactical deep dives into student acquisition, retention, pricing, marketing, hiring, automation, and systems.
⚡ RANDORI
Rapid-fire questions that pull out hard-earned lessons, insights, and truth bombs.
Each episode is recorded live to tape — raw, unscripted, and unfiltered. Just like sparring.
ABOUT THE HOST
Nick Cownie is a lifelong martial artist, business strategist, and the founder of Enroll 365™, Dojo Toolbox CRM™, The Dojo Map™, and the DOJOCEO™ Mastermind.
He has trained in Japanese Jujutsu for more than 30 years and Brazilian Jiu-Jitsu for over a decade. After building multiple six and seven-figure businesses and coaching thousands of entrepreneurs, he now focuses on helping martial arts school owners install the systems that create full mats and profitable academies.
PLATFORMS & SYSTEMS
🤖 Enroll 365™ — https://enroll365.ai
The AI front desk for martial arts schools. Replies first, books trials in chat, follows up until the student steps on your mat.
⚙️ Dojo Toolbox CRM™ — https://dojotoolboxcrm.com
The AI-powered operating system for martial arts schools. Run your academy on systems instead of stress.
🌏 The Dojo Map™ — https://thedojomap.com
Connecting the global martial arts community. Helping schools get discovered and change lives through martial arts.
🥋 DOJOCEO™ Mastermind — https://dojoceo.com
Where school owners learn the leadership, systems, and strategy required to run their academy like a real business.
💬 GET THE TOOLS — COMMENT TO UNLOCK
Find Nick on Instagram @dojoceo and comment one of the keywords below on any reel to get sent the resource:
👉 Comment STUDENTS — Get a 30-day free trial of Enroll 365™ to stop losing money by automating your trial class bookings.
👉 Comment CEO — Get details on the DOJOCEO™ Mastermind to learn how we turn school owners into millionaires.
👉 Comment MAP — Get your martial arts school listed on the Dojo Map™.
👉 Comment POD — Get the latest DOJO CEO podcast episode sent directly to you.
FOLLOW NICK
📸 Instagram: https://instagram.com/dojoceo
Nick is on a mission to help martial arts school owners become DOJOCEOs™.