Avsnitt
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In this episode of Do This, Not That, host Jay Schwedelson delivers a quick rundown of the latest happenings in marketing, business, and pop culture.
=================================================================Best Moments:
(00:56) Introduction of SearchGPT, a new search tool from OpenAI
(02:04) Growth of Threads, Meta's Twitter-like app
(03:10) Kimberly Clark's unusual rebranding of Pull-Ups with characters "Urine" and "Turd"
(04:15) The effectiveness of using "most" in email subject lines
(05:40) New real estate platform showing political affiliations of neighbors
(06:30) National Film Registry's latest additions=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing trends that emerged in 2024 and are likely to continue into 2025. They share insights on content creation, email marketing, data collection, and influencer marketing in the B2B space.
=================================================================Best Moments:
(01:05) Jay discusses the trend of wearing taller socks
(02:07) YouTube Shorts becoming increasingly important for marketers
(03:00) Serialized short-form video content trending in marketing
(03:48) The decline of generic email templates in marketing
(04:38) The growing importance of zero-party data and AI-driven personalization
(05:22) Sentiment-based content marketing and segmentation
(06:21) The rise of B2B influencers and creator-led content
(07:17) Discussion about "The Rizzler," a popular young influencer=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
Saknas det avsnitt?
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In this episode of Do This, Not That, host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns.
=================================================================Best Moments:
(01:07) Why marketing performance is poor in early January
(01:51) Data on email click-through rates in January
(03:17) Increased unsubscribe rates in early January
(04:14) Effective content types for January marketing
(05:12) Examples of successful list and checklist content for B2B marketing
(05:59) Examples of successful list and checklist content for consumer marketing
(06:37) Introduction to Marigold, the podcast sponsor
(07:32) "Since You Didn't Ask" segment: A personal anecdote about a social interaction=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.
=================================================================Best Moments:
(01:18) Lyndsay's background in sports marketing
(04:07) Managing multiple brands and marketing responsibilities
(05:31) Segmentation strategies based on past behaviors and interests
(08:58) Cross-promotion between concerts and hockey games
(10:05) Using animated GIFs and creative elements in emails
(12:18) Email sending cadence and timing strategies
(13:54) Collaboration between marketing, social media, and PR teams
(14:56) Testing new ideas and creative approaches
(15:50) Discussion of the catfish-throwing tradition at Predators games
=================================================================Guest Bio:
Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches.=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners.
=================================================================Best Moments:
(01:24) Discussing the impact of negative feedback
(02:28) Sharing negative comments received about the podcast
(05:11) Sponsor message for Marigold, an email sending platform
(06:06) Answering random questions from listeners
(07:26) Tackling "this or that" questions=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."
LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.
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Best Moments:LAST CALL! There are only a few more weeks to sign up for FREE to be a Certified GURU Email Specialist. Click here to sign up!
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing predictions for 2025 and share personal New Year's resolutions. They cover topics ranging from content trends to industry shifts, offering insights into the future of marketing.
=================================================================Best Moments:
(00:07) Introduction to the new special series The Bathroom Break
(01:03) Hosts share their New Year's resolutions
(01:57) Marketing predictions for 2025 begin
(02:06) Edutainment content predicted to replace white papers and guides
(02:46) Surge in niche media, especially podcasting
(03:39) Trend towards intimate short events, both virtual and in-person
(04:32) Prediction of crowdsourced content becoming popular
(05:19) Importance of creativity in marketing to increase
(06:23) Discussion on Pinterest's prediction of pickles becoming a major trend=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson shares valuable public speaking tips for various settings, from large audiences to small group meetings. He emphasizes the importance of engaging delivery, audience interaction, and avoiding common pitfalls in public speaking.
=================================================================Best Moments:
(00:59) Definition of public speaking in various contexts
(01:58) The importance of not memorizing speeches
(02:51) How to effectively practice for public speaking
(03:33) The rule of not referencing information older than a year
(04:36) Handling Q&A sessions and validating audience questions
(05:27) The importance of "filling the space" when speaking
(06:06) Avoiding making the audience feel uncomfortable or stupid
(07:00) Introduction of the podcast sponsor, Marigold
(07:57) "Since You Didn't Ask" segment: Party fail stories
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson interviews Zachary Galia, the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams.
=================================================================Best Moments:
(00:40) Introduction to the "My Path" series focusing on career journeys
(02:04) Zachary's path to his current role in social media
(09:01) What to look for when hiring for social media positions
(12:20) The importance of passion for the subject matter in social media roles
(15:17) The relationship between marketing and PR in social media
(17:23) Balancing personal life and professional expectations in sports
=================================================================Guest Bio:
Zachary Galia is the Director of Social Media Content Strategy for the Pittsburgh Pirates. With over a decade of experience in social media for major sports organizations, Zachary has worked with the Michigan International Speedway, Pittsburgh Steelers, and Arizona Cardinals before joining the Pirates. His expertise spans across various aspects of social media management, content creation, and digital strategy in the sports industry.=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.
=================================================================Best Moments:
(01:34) Marketing tactics that no longer perform well
(02:24) First name personalization in email subject lines becoming ineffective
(03:19) The negative impact of stock photos on engagement
(04:45) The downsides of buying cold email lists
(06:10) Introduction of Marigold, the podcast sponsor
(07:04) Jay's personal experience with holiday cards
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news.
=================================================================Best Moments:
(01:02) X (formerly Twitter) releases Grok AI chatbot to all users
(02:08) LinkedIn updates video metrics visibility on mobile app
(03:53) Pinterest releases "Pinterest Predicts 2024" trend forecast
(05:44) New email subject line trends for B2B and consumer marketing
(06:32) Netflix show recommendation: Is It Cake? Holiday Edition
(07:38) Announcement of Paris and Nicole: The Encore on Peacock
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss often overlooked marketing real estate and share actionable tips to maximize these spaces for better engagement and results.
=================================================================Best Moments:
(00:48) Brief discussion on Spotify Wrapped results
(01:51) Introduction to the main topic: valuable marketing real estate
(02:07) Email signatures: An underutilized marketing space
(03:04) PS sections in emails: Boosting click-through rates
(03:31) Thank you pages: Turning them into opportunities for additional offers
(04:28) Welcome emails: Setting the tone with a strong first impression
(04:52) Instagram highlights and pinned posts: Creative ways to showcase key content
(05:45) Voicemail creativity: Adding value to missed calls
(06:37) LinkedIn features: Making the most of away messages and featured links
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.
=================================================================Best Moments:
(00:40) The holiday season as a marketing gift
(01:54) Introduction to the Spotify Wrapped concept
(02:59) Statistics on recap-style content effectiveness
(03:17) Examples of recap-style content for marketing campaigns
(05:08) Using recap content for social media engagement
(06:28) Introduction to Marigold's loyalty program optimization guide
(07:22) "Since You Didn't Ask" segment on family gatherings and awkward conversations
(08:49) Discussion on whether to tell someone about food in their teeth
(09:55) Jay's anticipation of his own Spotify Wrapped
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson welcomes Morgan J Ingram, founder and CEO of AMP Creative. They discuss the power of leveraging internal influencers and transforming company teams into dynamic content engines. Morgan shares his journey into content creation, strategies for engaging employees as brand advocates, and the significance of personality-led marketing in today's AI-driven landscape. The conversation also touches on overcoming common challenges in content creation and effective public speaking tips for marketers.
=================================================================Best Moments:
(01:40) Morgan's journey into content creation
(03:51) Concept of turning employees into company influencers
(05:32) Addressing concerns about employees becoming "stars"
(08:53) Strategies for content creation across different channels
(10:49) Common pitfalls in content creation and engagement
(13:30) The importance of personality-led marketing in the age of AI
(15:05) Morgan's tips for effective public speaking
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Guest Bio:
Morgan J Ingram is the founder and CEO of AMP Creative, a company that helps executives and founders create credible content that converts. With over 167,000 followers on LinkedIn, Morgan is a well-known figure in the B2B marketing universe. He started his content creation journey in 2016 and has since become an expert in leveraging internal influencers for business growth. Morgan is passionate about helping businesses harness the power of their teams to drive authentic and impactful marketing strategies.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.
=================================================================Key Discussion Points:
(01:12) Strategies for trimming marketing budgets effectively while still targeting the right buyers
(01:37) Tips on targeting businesses based on employee size for better campaign efficiency
(02:50) Importance of cleaning email databases by removing "never opened" segments to improve deliverability and engagement
(03:41) The value of profiling the top 20% of your database to identify and target ideal customers
(04:11) Insights on how different types of email addresses can be indicative of consumer credit scores and targeting
(04:42) Promotion of Marigold’s loyalty program optimization guide, enhancing customer retention strategies
(05:49) A light-hearted turn into dating advice, demonstrating the broad range of listener questions Jay addresses
(06:35) Jay’s personal and humorous take on a dating advice question from a listener
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.
=================================================================Best Moments:
(00:56) Black Friday sales data and AI impact on conversion rates
(02:28) Email marketing trends for Black Friday 2023 vs. 2022
(04:54) The surprising effectiveness of the word "wicked" in email subject lines
(06:17) TV and movie recommendations
(07:38) Announcement about the upcoming Certified Guru email certification program
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.
=================================================================Best Moments:
(01:07) Jay's recent colonoscopy experience
(02:17) Overview of micro-influencer deals
(03:24) Typical structure of influencer deals
(04:21) Different types of influencer deals (affiliate, one-off, long-term)
(06:39) The process of negotiating and executing influencer deals
(08:08) Value of micro-influencer deals for various businesses
(08:52) Importance of maintaining an influencer's authentic voice
(09:21) The role of briefs in influencer collaborations
(10:29) Benefits of long-term influencer partnerships
(11:34) Hosts' lunch plans and preferences
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.
=================================================================Best Moments:
(00:40) Introduction to social proof and its importance in marketing
(02:09) The ineffectiveness of generic and vague social proof
(02:44) The power of quantifiable metrics in testimonials
(05:39) The impact of contextual details in social proof
(06:48) Incorporating effective social proof in various marketing channels
(07:46) Sponsor message for Marigold email platforms
(08:26) Personal anecdotes about holiday gatherings and social interactions
(10:41) Announcement of upcoming free email certification program
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson interviews Russ Perry, CEO and founder of Design Pickle, about applied creativity and innovative approaches to problem-solving in business and personal life. They discuss how to incorporate creativity into various aspects of life, practical examples, and the importance of balancing professional expertise with encouraging creativity in others.
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Best Moments:(01:32) Russ Perry's journey to founding Design Pickle
(04:46) The concept of "piggyback design" and its application in business
(08:10) Applied creativity and its importance in various aspects of life
(11:29) Practical examples of applied creativity, including the "Sabbath box" experiment
(14:38) Implementing creativity on a quarterly basis in different life areas
(16:52) Balancing professional expertise with encouraging children's creativity
(19:55) Resources for connecting with Russ Perry and learning more about applied creativity
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Guest Bio:
Russ Perry is the CEO and founder of Design Pickle, the world's largest subscription creative service. With over 2,000,000 designs delivered, Design Pickle has been featured on the Inc. 5000 list for several consecutive years. Russ is passionate about problem-solving and applying creativity to various aspects of life and business. He hosts the Jar of Genius podcast and is dedicated to helping businesses and individuals unlock their creative potential. A speaker, sci-fi and D&D enthusiast, Russ combines his expertise in people and technology to help leaders scale without losing their minds.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.
=================================================================Best Moments:
(01:03) Work question from Brian about important metrics beyond cost per acquisition
(01:37) Jay's emphasis on email database growth as a crucial metric
(02:14) Discussion on average email database decay rates
(03:03) Importance of tracking new email addresses from various sources
(04:21) Jay's practice of reviewing new email addresses daily
(06:10) Sponsorship mention for Marigold
(06:59) Ridiculous question about Secret Santa at Jay's company
(07:18) Jay's experience with Secret Santa and why he discontinued it
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. - Visa fler
