Avsnitt
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it’s time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay’s perspective on the big game’s commercials and parties.
=================================================================
Best Moments:
(00:33) Introduction to the episode's topic: firing clients
(00:46) Brief discussion about the upcoming Super Bowl
(01:51) Jay's perspective on Super Bowl parties and commercials
(02:55) When to consider firing clients in marketing services businesses
(04:24) The importance of managing client expectations
(05:34) Setting clear boundaries and expectations in client contracts
(06:35) The significance of supporting your team when clients are disrespectful
(07:17) Focusing on ideal clients and niching down to scale up
(08:21) The value of having a referral network for services you don't provide
(09:07) Evaluating whether additional revenue is worth keeping difficult clients
(10:08) Hypothetical Super Bowl halftime show performers=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event.
=================================================================Best Moments:
(00:40) Introduction to leveraging the Super Bowl for marketing
(01:17) The importance of aligning with current events in marketing
(02:09) Using "MVP" in email subject lines to increase open rates
(03:17) Incorporating Super Bowl-related words in subject lines
(04:51) Using football and trophy emojis in subject lines
(06:05) Lower email performance on the Monday after the Super Bowl
(06:53) Interesting Super Bowl statistics (toilet flushes and chicken wing consumption)
(08:41) Personal anecdote about a supermarket incident=================================================================
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
Saknas det avsnitt?
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In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction.
=================================================================Best Moments:
(00:46) Introduction of Ian Dewar and his role at Anthropologie
(01:42) Ian's background in customer experience and loyalty programs
(09:22) Anthropologie's approach to customer feedback and inventory refreshment
(12:35) Metrics used to measure customer feedback and satisfaction
(15:41) The future of segmentation in marketing based on customer feedback
(17:47) Focusing on loyal customers for growth rather than win-back strategies
(18:51) Ian's travel bucket list and desire to visit Argentina
=================================================================Guest Bio:
Ian Dewar is the Senior Director of Global Strategy at Anthropologie. With a rich background in customer experience, he has worked for brands like The North Face, Trek Bicycle, and Specialized. Ian specializes in developing loyalty programs, analyzing customer feedback, and implementing strategies to elevate customer experiences across industries, including retail and outdoor gear.=================================================================
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GuruConference.com
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the value of milestone campaigns, and sprinkles in fun commentary on the latest season of The Bachelor.
=================================================================Best Moments:
(01:37) Uncommon but effective personalization tactics in email marketing
(02:39) Statistics on the effectiveness of milestone emails
(03:14) Examples of milestone usage achievement campaigns
(04:52) Discussion on savings milestone campaigns
(08:01) Question about The Bachelor season 29
(09:04) Anecdote about a contestant's unusual presentation on The Bachelor=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson delivers the latest marketing trends and updates in his "What's Up This Week" segment. From TikTok's ban developments to email marketing insights and new ad formats on Threads, this episode is packed with actionable information for marketers.
=================================================================Best Moments:
(00:57) TikTok's current ban status and app availability issues
(02:37) World Data Research findings on email body copy size
(04:52) Threads introducing ads on their platform
(06:05) Super Bowl update and halftime show performer=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson blend practical marketing tactics with fun personal anecdotes. They share strategies for improving email open rates and dive into the quirky world of childhood collections and creative hobbies.
=================================================================Best Moments:
(00:51) Discussion about childhood collections
(02:32) Tactic: Indicating content reading time in subject lines and preheaders
(04:18) Daniel's strategy for maintaining high email open rates
(07:24) The importance of focusing on engaged subscribers rather than total list size
(08:23) Various ways to implement the reading time tactic in marketing
(09:49) Current collecting habits and hotel key card art project
(11:24) Wrap-up and podcast recommendations=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson tackles the myth of work-life balance, explores weekend marketing strategies, and dives into the entertaining concepts of "girl math" and "bro logic" in personal finance.
=================================================================Best Moments:
(00:47) Introduction to the topic of work-life balance
(01:15) Challenging the idea of a strict work-life separation
(03:08) Discussion on weekend web traffic trends for business leaders
(04:08) Analysis of B2B email marketing statistics on weekends
(04:40) Consumer marketing trends for weekend email sends
(06:13) Cost-effectiveness of weekend social media advertising
(07:00) Promotion of Marigold's loyalty program optimization guide
(07:50) Introduction of "Since You Didn't Ask" segment
(08:07) Personal anecdotes about "girl math" and "bro logic"
(10:40) Closing remarks and promotion of free resources=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raffa, the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment.
🎶 Check out Weekend Lover, Taylor Raffa's playlist on Spotify.
=================================================================Best Moments:
(00:40) Introduction of Taylor Raffa and Semrush
(04:00) Explanation of agile leadership and its implementation
(06:32) Making meetings fun and engaging
(09:09) Strategies for remote team building
(12:08) Introducing fun elements into a work environment
(14:10) The importance of psychological safety and silence in meetings
(16:53) Taylor's past as a bass player in a band
=================================================================Guest Bio:
Taylor Raffa is the mass email team lead at Semrush, a leading online visibility management SaaS platform. With a background in communications and a certification from the International Consortium on Agile, Taylor specializes in creating engaging work environments and implementing agile leadership strategies. Originally from the West Coast, Taylor has lived in Paris and is currently based in Amsterdam. She is passionate about languages, team building, and finding creative ways to make work more enjoyable.=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into strategies for optimizing content for AI-driven search results and shares fun insights into some quirky personal habits.
=================================================================Best Moments:
(01:42) Addressing the impact of AI on search results
(03:46) Discussion on ChatGPT's growing influence in search
(04:54) Tips for optimizing content for AI-driven search results
(07:42) Sponsor message for Marigold, an email and loyalty marketing platform
(08:30) Answering quirky personal habit questions from a listener=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why growing email lists is crucial for marketers. Jay also shares insights on food industry changes and a personal anecdote about his love for The Bachelor franchise.
=================================================================Best Moments:
(00:55) Update on the TikTok ban situation and its current status
(01:49) Meta’s response to the TikTok ban, including changes to Instagram Reels
(04:46) The importance of growing email lists for marketers
(05:23) List-related content performance in January and February
(06:38) FDA's ban on red food dye 3 and its impact on food brands
(08:26) Personal anecdote about time spent watching The Bachelor franchise=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation.
=================================================================Best Moments:
(01:00) The unexpected reasons for having a podcast
(01:58) Podcasts as the ultimate networking tool
(03:07) Using podcasts for account-based marketing
(05:26) The concept of "like for like" in marketing
(06:04) Podcasts as a content marketing and repurposing tool
(07:09) Podcasts as a learning accountability tool
(08:07) Tips for creating a company podcast
(09:14) The accessibility and affordability of starting a podcast=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson dives into the art of email subject lines, revealing the latest tactics and strategies to boost open rates for both B2B and consumer marketers. From personalization tricks to avoiding common pitfalls, this episode is packed with actionable insights.
=================================================================Best Moments:
(00:40) Introduction to the podcast and topic of email subject lines
(02:47) Top tactic for B2B marketers: Personalization with recipient's company name
(03:53) Top tactic for consumer marketers: FOMO plus specifics in one subject line
(04:46) The effectiveness of "this versus that" in subject lines
(05:29) Mid-subject line capitalization of a word to increase open rates
(06:34) Words to avoid at the start of subject lines
(07:36) Mention of podcast sponsor Marigold
(08:31) Personal anecdote about watching Shogun and a recent trip to Japan=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson interviews AJ Wilcox, a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively.
=================================================================Best Moments:
(00:40) Introduction of AJ Wilcox as a LinkedIn expert
(01:56) AJ's journey to becoming a LinkedIn ads specialist
(03:40) Dispelling myths about LinkedIn ads and their effectiveness
(04:56) Advice on how to start with LinkedIn ads and budget allocation
(07:15) Discussion on LinkedIn's new "predictive audiences" feature
(08:37) Insights on LinkedIn InMail effectiveness and best practices
(09:33) Addressing the challenge of obtaining business email addresses from LinkedIn leads
(10:54) Views on automation tools for LinkedIn outreach
(12:22) Tips for improving organic reach on LinkedIn
(13:48) The growing importance of video content on LinkedIn
(14:20) AJ's hypothetical plans if LinkedIn were to disappear
(15:21) Information on how to follow AJ Wilcox and his podcast
=================================================================Guest Bio:
AJ Wilcox is the founder of B2Linked.com, an agency specializing in LinkedIn ads. With over a decade of experience, AJ is recognized as one of the foremost experts in LinkedIn advertising. He also hosts the LinkedIn Ad Show podcast, sharing in-depth strategies and insights on leveraging LinkedIn for marketing success. AJ’s expertise stems from managing one of LinkedIn’s largest spending accounts globally and working closely with LinkedIn’s product team.=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson tackles two diverse questions in the "Ask Us Anything" segment. He shares insights on gathering customer feedback using AI-powered open text forms and wraps up with rapid-fire dating advice for listeners.
=================================================================Best Moments:
(01:27) How to get more input from customers and prospects using AI
(02:46) The rise of open text feedback forms and their benefits
(06:43) Statistics on the effectiveness of open text feedback forms
(07:41) Introduction of Marigold, the email sending platform
(08:30) Rapid-fire dating advice questions and answers
(11:39) Promotion of Eventastic, a free virtual event about events=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson dives into current events and their impact on marketing strategies. From navigating crises like the California wildfires to exploring the potential TikTok ban, Jay shares insights on adapting to shifting landscapes. He also sprinkles in some lighthearted pop culture updates.
=================================================================Best Moments:
(00:58) California wildfires and their impact on marketing
(02:56) The importance of "reading the room" in marketing during crises
(04:14) The potential TikTok ban and its implications
(06:52) Possible beneficiaries of a TikTok ban (YouTube Shorts, Instagram Reels)
(07:36) Discussion of Triller as a potential TikTok alternative
(08:19) Cameron Diaz's return to movies with Back in Action
(08:55) Unusual collaboration between Dunkin' Donuts and Native for donut-scented personal care products=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into the concept of clickbait in marketing. They share insights on crafting effective hooks and engagement strategies across various platforms while discussing trends in video content and social media updates.
=================================================================Best Moments:
(01:10) Jay's family meal planning schedule
(02:28) The topic of clickbait is introduced
(03:30) Differentiating between good and bad forms of clickbait
(04:36) Effectiveness of negative subject lines in marketing
(05:17) Changes in LinkedIn video content presentation
(06:38) Effective word choices for video hooks
(07:13) Instagram's new feature for trialing Reels
(07:55) The importance of aggressive hooks in marketing
(08:19) Daniel's date night plans=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.
=================================================================Best Moments:
(00:44) Introduction to the topic of timing offers throughout the year
(01:45) B2B offers that perform well in January and February
(02:37) Webinar performance and optimal timing
(03:28) Consumer offers that perform well in January and February
(04:08) Subscription offers and their poor performance in early months
(05:41) "Since You Didn't Ask" segment about Jay's daughter's Depop business
(08:27) Jay's experience with jury duty=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In a compelling new installment of Do This, Not That, Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller, Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration.
=================================================================Key Discussion Points:
(00:40) Launch of the "My Path" series by Jay Schwedelson
(02:23) Geoff Schiller details his current role and initiatives at Vox Media
(03:12) Geoff's entry into advertising and the media industry
(07:18) Early career experiences and lessons from E! Online
(12:30) Geoff’s criteria for hiring and fostering talent
(14:02) Importance of personal branding in career progression
(15:59) Balancing a high-profile career with family commitments
(18:15) Personal anecdotes including Geoff's celebrity bucket list and affinity for Rocky movies
(20:06) An overview of Vox Media’s diverse content and influential podcasts
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Guest Bio:
Geoff Schiller, as the CRO of Vox Media, directs the advertising strategy for a dynamic array of brands such as New York Magazine, The Verge, and Eater. With a profound background spanning two decades in media sales, Geoff has been instrumental in propelling Vox Media's growth and presence across digital platforms, shaping the company into a powerhouse of digital storytelling.
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FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
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In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. Covering both work-related and personal queries, Jay dives into email marketing automation strategies and even shares his thoughts on modern teenage dating practices.
=================================================================Best Moments:
(01:31) Question about email marketing automation programs
(03:28) Common mistakes in setting up email automation triggers
(04:50) Importance of updating automated content for the new year
(05:29) Avoiding reputation damage with poorly timed automated emails
(06:07) The impact of scheduled social posts on engagement
(07:29) Promotion of Marigold's loyalty program optimization guide
(08:32) Dating advice question for teenagers
(09:19) Jay's perspective on modern teenage dating practices=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of Do This, Not That, host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways.
=================================================================Best Moments:
(00:56) The holidays are over, and people are back at work
(01:14) TikTok trend of awkward photo sessions at JCPenney
(02:23) Criticism of misleading marketing statistics
(04:37) Updates from the Consumer Electronics Show (CES)
(06:23) The rise of AI-integrated TVs and connected TV marketing
(07:43) Review of the Extreme Makeover Home Edition reboot
(08:26) Anticipation for Kitchen Nightmares season 2
(08:54) Commentary on award shows and acceptance speeches
(09:54) Announcement of Eventastic, a free virtual event about events=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold - Visa fler
