Avsnitt
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In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars.
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Best Moments:
(01:08) Work question about using industry myths as marketing content
(01:35) Introduction to “stealth controversy” as an effective marketing tactic
(02:26) Definition of stealth controversy and how to implement it
(03:27) Stats: stealth controversy boosts engagement by 35 % on social posts
(03:55) B2B examples of stealth controversy in action
(04:36) Consumer‑marketing examples of stealth controversy
(05:00) Why stealth controversy works so well
(07:09) Ridiculous question: favorite singing‑competition show
(07:53) Jay’s pick—American Idol over The Voice
(08:08) Why Idol turns contestants into legit stars
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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia.
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Best Moments:
(00:54) Canva’s new LinkedIn video‑creation templates and direct integration
(03:02) BrandFetch plugin for Canva that imports company logos in a click
(03:47) Threads hits 320 million monthly active users
(04:38) Blue Sky’s growth slows—only 5 million new users in four months
(05:45) Top app downloads: ChatGPT (#1), Threads (#2), CapCut (#3)
(06:26) Jay’s throwback to attending WrestleMania 2 as a kid
=================================================================
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=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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Saknas det avsnitt?
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In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.
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Best Moments:
(00:56) Topic announcement: marketing audits in uncertain times
(01:58) White Lotus cameo—brand marketing inside the show
(03:00) Why audits matter when the economy tightens
(03:41) Recentering on revenue & setting realistic KPIs
(04:32) Auditing paid media and remarketing for efficiency
(06:07) How downturns can actually sharpen marketing tactics
(07:34) Putting extra love on existing customers
(08:26) Trimming your tech stack to save cash
(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom
=================================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.
=================================================================Best Moments
(01:00) The problem: Only 10% of landing page visitors convert
(02:35) Introducing “10 percenter” tips for ~10% improvements
(03:22) Form field optimization—every extra required field loses 8% of conversions
(03:54) Why vertical forms outperform zigzag layouts
(04:14) Multi-step forms for collecting more than 6 fields
(04:39) Replace “submit” with first-person action phrases on buttons
(05:45) Removing unnecessary links (navigation, social) from landing pages
(06:22) Quantifiable testimonials above the call-to-action
(07:09) Matching promotional imagery to landing page visuals
(08:16) Using awards, client logos, and trust badges for credibility
(09:09) Personal anecdote: Jay’s closet decluttering experience
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to event attendance, content retention, and maximizing the value of professional gatherings.
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Best Moments:
(01:36) Introduction to the “forgetting curve” concept that reshapes how we think about content consumption
(07:12) Explanation of the forgetting curve – how we lose significant information within 24 hours without reinforcement
(08:30) Practical challenges of information retention at events (travel fatigue, networking, multitasking)
(10:17) Methods for better information retention: note-taking, memory training, and emerging technologies
(12:42) The importance of having an intentional plan before attending events to maximize information retention
(14:39) How to effectively bring knowledge back to your team after attending an event
(16:28) Event Tech Live’s innovative approach: using AI to create deep-dive documents and key takeaways from sessions
(18:33) Future possibilities for content management: integrating AI tools to make event content more searchable and shareable
(19:35) How to connect with Adam Parry and Event Industry News resources
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Guest Bio
Adam Parry is the cofounder and editor of Event Industry News, one of the leading publications in the events industry. He also cofounded Event Tech Live, the premier event for technology within the event space, now in its twelfth year in London with a recent expansion to the US. Adam fell into the events industry over twenty years ago, starting in sports and marketing before transitioning to print and editorial. His passion for technology led him to develop platforms that recognize innovation in event technology, including industry awards. With his extensive knowledge and networks, Adam has become a respected thought leader in the events space, known for his forward-thinking approaches to content delivery and audience engagement.=================================================================
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=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster -
In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field.
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Best Moments:
(00:42) Introduction to the topic of Agentic AI
(02:10) Definition of agents and how they differ from traditional software
(03:57) How consumers are already interacting with AI agents
(05:15) Evolution from basic chatbots to sophisticated AI agents
(07:20) The "ChatGPT-ification" of e-commerce experiences
(07:49) Future of voice-activated agents in e-commerce
(08:14) Using and building personal agents for business efficiency
(09:36) Importance of Agentic AI knowledge for marketers and job seekers
(10:53) Preview of Bloomreach’s Innovation Fest event (May 7th)
BLOOMREACH Innovation Fest: Agentic Bloom
Date: May 7, 2025, at 11am EDT
Link: FREE!! Virtual! Register Here=================================================================
Guest Bio
Amanda Cole is the Chief Marketing Officer at Bloomreach, a company powering approximately 25% of all e-commerce experiences in the US and UK. Bloomreach works with 1,400 brands globally and handles 250 million searches daily across various e-commerce platforms. Amanda is leading Bloomreach’s adoption of AI technologies, including their conversational shopping agent called Clarity, already deployed on sites like Vans.com to provide personalized shopping assistance.=================================================================
Innovation Fest: Agentic Bloom
Date: May 7, 2025, at 11am EDT
Link: FREE!! Virtual! Register HereAgents are completely different from any other kind of AI we’ve seen in the past 5 years. While other forms of AI have enhanced our e-commerce personalization workflows—making them incrementally faster or easier—agents are here to completely redefine how we imagine and build digital experiences.
Don’t miss this chance to see how Agentic AI is transforming e-commerce and marketing at Innovation Fest: Agentic Bloom. Join the conversation and get a front-row seat to the future of AI-driven marketing!
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
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In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the Kardashian’s Crumbl Cookie collab.
=================================================================Best Moments
(01:04) Work question from Katie on using ChatGPT for viral social media images
(02:04) Explanation of ChatGPT’s new free image creation capabilities launched in March
(02:33) How ChatGPT’s free version handles text in images better than competitors
(03:24) Hack for creating viral social media content using ChatGPT’s image generator
(04:58) Step-by-step process for reverse-engineering viral AI images
(06:02) Ridiculous question about Jay’s thoughts on the Kardashians
(06:48) Jay’s experience with the Kardashians’ Crumbl Cookie collaboration
(08:13) The viral TikTok sensation of Kourtney Kardashian’s “inedible” flourless chocolate cake cookie=================================================================
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Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performance data and email subject line tips for economic uncertainty to the Major League Pickleball rebrand, Jay keeps you informed on what’s happening and why it matters.
=================================================================Best Moments
(01:13) LinkedIn’s new data on effective video content: optimal lengths and formats
(03:05) Subject line words boosting email performance amid economic uncertainty
(05:02) Major League Pickleball’s rebranding and DoorDash partnership promotion
(06:05) Hooters filing for Chapter 11 bankruptcy and Jay’s chicken wing opinions
(07:17) Updates on Love Is Blind contestants and Minecraft movie success
(08:20) Promotion for the Guru Conference – free virtual marketing event=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid.
=================================================================00:41 - Introduction to the seven deadly sins of marketing
02:03 - Marketing to everybody is a big no-no
02:49 - Why best practices are often outdated and useless
03:36 - The importance of brand and why it's not optional
04:31 - The problem with last-click attribution
05:32 - Why skipping strategy and going straight to tactics is a mistake
06:30 - The danger of relying on industry averages
07:47 - A lighthearted debate on fast-food preferences=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business.
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Best Moments:
(00:58) Introduction to TJ Cantwell and Studio 28 Tattoos
(03:28) The organic growth of prioritizing customer reviews
(04:50) Methods for intentionally gathering customer reviews
(06:51) Handling negative reviews and the importance of responding
(10:39) The impact of a large number of positive reviews
(12:45) Addressing false or malicious reviews
(15:58) Ethical ways to jumpstart reviews for new businesses
(17:14) Recommendations for first-time tattoo placements
(18:25) Discussing unique tattoo requests and artistic freedom=================================================================
Guest Bio:
TJ Cantwell is the owner of Studio 28 Tattoos, a custom tattoo shop in New York City. With over 15 years of experience, TJ built his business from scratch, focusing on customer satisfaction and leveraging the power of reviews for growth. Before entering the tattoo industry, TJ worked in finance, specifically in the mortgage sector.=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three categories—10 percenters, 20 percenters, and 30 percenters—Jay lays out techniques that marketers can implement right away to enhance their email performance.
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Best Moments:
(00:39) Introduction to the new "Ultimate Series" focusing on marketing tactics
(01:25) Overview of subject line tactics categorized by their impact on open rates
(01:48) 10% lift tactics: all lowercase text, emoji as first character, using "open me"
(03:36) 20% lift tactics: starting with a number, question formats, email exclusive offers
(05:53) 30% lift tactics: personalization beyond first name, fake mistake words, two-word subject lines
(09:09) Sponsor mention for Marigold email platform
(09:43) "Since You Didn't Ask" segment about upcoming Bravo TV shows including NextGen NYC and Love Hotel=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael shares insights on how emails make it to the inbox, the importance of engagement metrics, and tips for convincing executives to approve marketing tests.
Best Moments:
(01:45) Michael's background in digital marketing
(03:05) Three-step process for email deliverability
(06:41) Discussion on email placement in promotional tabs
(08:30) Strategies for building a testing culture in organizations
(10:57) Conversation about talking to strangers on planes
(14:39) Where to find Michael Barber online
=================================================================Guest Bio:
Michael Barber was the head of global marketing and managing director of Grow Schools UK. He is now CMO at StarTech.com. With over 22 years of experience in digital marketing, he has worked with some of the West Coast's best ad agencies and consulted for both B2B and B2C brands. Michael is known for his expertise in marketing strategy, content marketing, and email marketing. He currently leads a team of marketers at Grow Schools, an organization that helps school leaders secure resources for thriving educational institutions.=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away.
=================================================================
Best Moments:
(01:04) Marketing with zero budget question from Jake in Springdale, Utah
(03:37) Using direct messaging strategies to market without a budget
(04:46) Leveraging email signatures as a free marketing tool
(05:20) Engaging in relevant online communities at no cost
(05:42) Creating swap partnerships with non-competitors
(06:14) Increasing social media posting frequency
(07:28) Implementing a referral strategy with existing clients
(08:11) Sponsor message for Marigold email platform
09:18) Dating advice questions (accidentally using ex's name, boring partner, disliking future in-laws)
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments
(00:53) Introduction to marketing during tariffs and uncertain economic times
(02:10) Three key marketing elements to focus on: transparency, value, and stability
(02:35) Edelman Trust barometer findings on price transparency (22% more customer retention)
(03:42) The importance of communicating pricing changes and inventory stability
(04:29) Marketing to people looking to cut costs and spend smarter
(05:34) Google data showing surges in searches for "cut costs," "reliable," and "trusted"
(06:07) The critical importance of social proof in marketing during uncertain times
(06:29) Discussion of Netflix content including "The Life List" movie
(07:33) Criticism of Meghan Markle's product launch announcement tactics
(09:01) Call to action for podcast reviews and Guru Conference registration=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
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[00:00:38] Jay's birthday and cake preferences
[00:02:51] Instagram's new reposting feature announcement
[00:03:24] Reposting strategies for different social media platforms
[00:05:02] Explanation of content "remixing"
[00:06:29] Instagram's copycat approach to TikTok features
[00:08:15] Using Grok AI on X for viral content discovery
[00:09:10] The importance of understanding audience interests through viral content=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
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Best Moments:
(00:39) Introduction to the new trend of sharing data insights with prospects
(01:55) 35% higher average conversion rate when telling customers what you know about them
(02:08) Examples of effective transparent subject lines for marketing emails
(03:42) Using transparent pop-ups on websites for 22% higher click-through rates
(05:00) Implementing triggered chatbots based on user behavior
(05:49) Creating targeted 2-minute videos for prospects based on their activity
(06:29) Strategies for re-engaging inactive contacts with transparency
(07:29) "Since You Didn't Ask" segment discussing upcoming TV shows
(09:42) TV show recommendations including "Million Dollar Secret" on Netflix
(10:42) Promotion for the Guru Conference virtual email marketing event=================================================================
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GuruConference.com
DeliveredConference.com
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MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations for podcast success.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
(01:11) Jay introduces Courtney Elmer, sharing her inspiring story of overcoming thyroid cancer
(01:54) Overview of PodLaunch and Courtney's approach to podcast success
(02:55) Myth-busting: Is it too late to start a podcast in 2025?
(03:57) The shocking statistic: Only 30,000 of 3 million podcasts are "actively established"
(04:37) How the podcast charts work and why ranking matters for credibility
(08:17) What factors determine podcast ranking (follows, downloads, listens, ratings)
(12:14) Setting accurate expectations for podcast success and business integration
(14:55) The dual challenge: creating content AND attracting listeners
(17:36) Jay's concern about reducing his five-episodes-per-week schedule
(20:33) How to connect with Courtney and learn more about PodLaunch=================================================================
Guest Bio:
Courtney Elmer is the founder of PodLaunch HQ and host of "Insider Secrets to a Top 100 Podcast." After overcoming thyroid cancer at age 25, she built a career helping business owners and subject matter experts launch successful, profitable podcasts. Her company focuses not just on the technical aspects of podcasting but on creating strategic shows that convert listeners into clients. Through her podcast, workshops, and services, Courtney helps podcast creators build sustainable, profitable shows that rank in the top charts and deliver measurable ROI.=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week!
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
(01:51) Marketing question about why a spring cleaning campaign isn't performing well
(02:21) Seasonal jump marketing strategy that gets 34% more engagement than in-season marketing
(03:51) Data showing emails mentioning future dates have 22% higher open rates
(05:19) Personal question about birthday celebration ideas leading to Jay's birthday rant
(06:33) Jay's aversion to restaurant birthday singing and social media birthday acknowledgments
(08:29) Mention of the podcast ranking #3 in marketing podcasts nationally
(08:37) Promotion of GuruConference.com, a free virtual email marketing event=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments
(00:55) Facebook's return to roots with a new friends tab that shows only connections' content
(02:16) Facebook user demographics - largest group is men 25-34 (18% of global users)
(02:34) Facebook reaches 51.48% of US population with strong marketing performance
(03:22) LinkedIn live video comments surging 24x compared to native posts
(04:30) Updated best time to post on LinkedIn shifting to 10AM (18% more impressions)
(05:29) Apple Mail categorization struggling with less than 10% user adoption
(06:48) Pop culture updates including Christina Haack potentially joining Real Housewives
(08:23) Black Panther 3 development with potential Denzel Washington involvement
(08:37) Promotion of guruconference.com, a free virtual email marketing event=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
[00:01:00] Introduction to email marketing tips
[00:03:18] Treating every email like it's someone's first
[00:04:19] Importance of logo click-throughs in emails
[00:05:38] Removing unengaged subscribers from your list
[00:07:01] Debunking the myth of send time optimization
[00:08:30] Utilizing email preheaders effectively
[00:09:45] Embracing unsubscribes as valuable feedback
[00:11:16] Maintaining consistency in email branding=================================================================
Check out our FREE + VIRTUAL EVENTS! ->
EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
- Visa fler
