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🚀 Ready to unlock the secrets of B2B marketing success?
✅ Learn how to connect with your audience and leverage digital tools effectively. ✅ Special guest Dave Taylor shares his 15+ years of marketing expertise. ✅ Discover groundbreaking tips on AI, data ownership, and video content.
🎙️ Tune into the latest episode of Digital Coffee: Marketing Brew with Brett Deister and don’t miss out on transforming your digital strategy! 🌟👀
3 Fun FactsDave Taylor highlighted that Western Canada is 3-5 years behind in adopting AI and digital tools.Brett Deister teased a future episode featuring a thought leader in the PR and marketing industry.Business owners should leverage great businesses for a positive impact on their bottom line, according to Dave Taylor.
Timestamps:00:00 Digital coffee marketing podcast discusses B2B advertising.04:15 Engage with target audience through multiple touchpoints.07:12 Marketers need to engage in varied communication.10:43 Break down relationships, create videos, build trust.16:06 Advertisements connected to data impact all businesses.18:09 Plan brand representation, maximize asset use effectively.22:07 Navigating advertising challenges across multiple platforms effectively.24:39 Target advertising to specific executive-level audiences.28:01 Advertising in slow season provides platform learning.30:39 Maintain ownership, access data, and be open.💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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✅ Ready to revolutionize your marketing game with video? 🚀
✅ Discover exclusive tips and strategies from video content maestro Mark Wonderlin on the latest episode of Digital Coffee: Marketing Brew!
✅ From crafting purposeful content to mastering the art of short-form videos, Mark and host Brett Deister dive deep into creating authentic, high-quality video that connects with your audience.
✅ Don't miss out on this invaluable advice that could transform your brand's outreach! Listen now and start producing videos that truly resonate with your audience! 🎥✨
3 Fun FactsMark Wonderlin is a light roast coffee enthusiast and has a specific coffee-making process.Short-form content, especially 15-second vertical videos, is the most effective format for platforms like Meta.Mark recommends starting video production with a cell phone before moving on to more advanced gear like DSLRs for better quality.
Timestamps:00:00 Owner of Mosaic Media Films in Austin.05:16 Customer testimonial, focus on transformation and success.06:59 Start by identifying marketing goals and audience.12:19 Meta team recommends 15-second vertical videos.13:04 Panasonic's open gate feature maximizes image quality.17:28 Prof cameras and software or just cell phone.21:36 Offering out-of-the-box tools for marketing videos.24:39 Position light for desired shadow and drama.29:11 Tailor your message to resonate with audience.29:48 Brands need focused, targeted videos for leads.💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Saknas det avsnitt?
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✅ Unlock the Secrets to Customer Loyalty! ✅ Want to know how to keep your customers coming back for more? ✅ Brett Deister hosts Swire Ho on the latest episode of Digital Coffee: Marketing Brew. ✅ Tune in to discover actionable strategies to boost your customer retention and skyrocket your ROI! 🚀
3 Fun FactsSwire Ho, also known as "the promo guy," prefers Pete's coffee, specifically the one available at Costco.Gamers and specific niche communities can be highly effective for user-generated content and brand loyalty initiatives.Personalized, meaningful promotional items can turn customers into mini brand ambassadors, enhancing word-of-mouth marketing.
Timestamps:00:00 Building customer relationships to drive business referrals.06:04 Loyalty and customer retention are crucial.08:07 Identify top clients for business success.11:02 Happy customers are loyal; aim for engagement.17:47 Find the right audience to connect effectively.20:38 Turn customers into brand ambassadors by incentivizing.21:55 Engage with community for cost-effective content.25:30 Subscribe to the podcast, leave a 5-star review.
Special Offer!💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Today's episode dives deep into the world of Google Business Profiles – an often overlooked yet powerful tool for enhancing your local SEO and driving business growth. We'll explore how to claim, verify, and optimize your profile, discuss advanced tips for leveraging AI to boost your content, and address common challenges like duplicate listings. Plus, Marilyn shares insights from her new book, offering practical steps for making the most out of your Google Business Profile. Whether you're a local business owner or running a digital enterprise, this episode is packed with actionable advice to help you stand out in Google's ecosystem. So grab your coffee, and let's get brewing on optimizing your business's online presence!
3 Fun Facts
Coffee Preferences: Marilyn Jenkins prefers her coffee black and finds Starbucks black coffee too burnt to enjoy.Verification Options: Google provides alternative verification methods for businesses without a physical address, such as video verification, which accommodates the rising number of remote businesses.Waze and Google Maps Insight: Brett mentioned that Google owns both Waze and Google Maps, providing a broader reach for businesses using Google Business Profile to appear on both platforms.Timestamps:
00:00 Digital marketing expert helping clients grow online.
03:55 Google Business Profile is more than reviews; it's a free website. Claim and manage your listing for visibility.
10:16 Use chat GPT for content creation, identical info for business listings, and use AI for blog posts.
12:28 Google Business Profile affects Google Maps ranking.
15:18 Manage, claim, and recover business listings with Google.
19:10 Allocate weekly time to update Google Business.
21:35 Active on LinkedIn, offering discount for book.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🎙️ Ready to Unleash AI's Power in Marketing? 🔥
✅ Discover how AI can elevate your marketing game without losing the human touch. ✅ This week on #DigitalCoffeeMarketingBrew, Brett Deister chats with expert Ann Carden. ✅ From optimizing your LinkedIn presence to becoming a micro-influencer, we've got the secrets you need. ✅
3 Fun Facts
Ann Carden compared the disruptive impact of AI in marketing to historical innovations like the printing press and the internet.Ann emphasized the significant growth and lead generation potential of using LinkedIn events and live sessions.Ann advised starting with LinkedIn to build influence, leveraging its search engine capabilities and robust features to effectively connect with desired audiences.Timestamps:
00:00 New episode featuring influencer and content marketing.03:27 "Become the influencer in your niche market."08:23 Optimized content drives sales and presells buyers.13:11 LinkedIn newsletter replaces article, gains more reach.16:12 LinkedIn is essential for business and professionals.19:05 Approach with value to get positive response.21:31 Influence through right message and strategy.24:46 AI complements, not replaces, human expertise.28:41 AI replaces jobs, but opportunities still exist.30:12 Embrace disruption, thrive, be a leader.💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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In this episode, Drewbie underscores the critical importance of creating impactful content and establishing a robust online presence across various platforms. We delve into the transformative role of AI, blockchain, and web 3 in personal branding, emphasizing the need to adapt to these technologies.
Drewbie provides actionable strategies for consistency in social media engagement, leveraging a primary website for SEO and retargeting, and balancing authenticity with AI tools. He also offers practical tips for integrating personal branding into your daily routine.
Join us as we explore these vital insights. Stay tuned for our next episode featuring a PR industry thought leader discussing personal branding and AI. If you find our discussions valuable, please subscribe and leave a 5-star review. Let’s get started.
3 Fun Facts
1. Drewbie Wilson humorously suggests that most people have time to post on social media while taking a daily toilet break, making it a prime moment to start personal branding.
2. Drewbie offers a free book on his website, "call the damn leads.com," aimed at revolutionizing sales and follow-up in the digital era.
3. The discussion briefly touches on coffee preferences before diving into strategies for personal branding, adding a casual and relatable touch to the episode.
Timestamps:
00:00 Personal branding and marketing for business success.
05:56 Prioritize time, engage on social media consistently.
10:06 Use AI as a conversation tool, but be authentic.
13:12 Repurpose long content for multiple platforms easily.
16:47 Leverage social media, SEO, and main website.
18:56 Prepare for web 3 AI and blockchain.
23:40 AI training saves time for career advancement.
27:37 Help me identify ideal client and content.
29:32 AI's impact: uniformity vs. importance of uniqueness
31:41 Reminder: subscribe, tune in, appreciate marketing.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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✅ **Unlock the Future of Marketing and SEO!**
✅ Dive into the evolution with industry veterans. 🎙️
✅ 🌐 Join Brett Deister and Cash Miller on this week's Digital Coffee: Marketing Brew as they dissect how local searches, map apps, and AI are reshaping our strategies.
✅ 🍃 Don't miss out on insights that can keep your business ahead of the curve! 🌟
3 Fun Facts
1. Cash Miller began his SEO journey back in 2007 and successfully founded and sold his own digital marketing agency, Titan Digital.
2. Host Brett Deister and guest Cash Miller highlight the shift in local search habits from traditional search engines to map apps like Google Maps, emphasizing the importance of reviews and proximity.
3. Cash Miller now focuses on utilizing podcasting for content creation and local branding, showcasing its potential to rival traditional marketing methods like billboards and mailers.
Timestamps:
00:00 New episode discussing digital marketing, SEO, podcasting.
04:56 SEO has evolved, rankings shook up.
08:37 Digital marketing evolving, more accessible ad platforms.
12:11 Desktop 3-pack, local business value, map optimization.
16:21 Yelp and Foursquare sell data for profit.
19:35 Podcasts can connect people for business opportunities.
20:37 Become a resource by bringing people on show.
25:41 Questions to ask when considering franchise investment.
29:29 Easily find me at titanmediaworks.com or LinkedIn.
30:04 LinkedIn, podcast network, diverse audiences, seeking help.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🚀 Ready to revolutionize your podcast strategy? 🚀
✅ Discover why podcasting needs its own PR reboot with Brett Deister and Megan Dougherty.
✅ Learn how humanizing your content could be your next big move!
✅ From metrics that matter to AI ethics, they cover it all on this episode of Digital Coffee: Marketing Brew.
✅ Tune in now to uncover the secrets of podcasting success!
Don't miss out on valuable insights and expert advice! 🎧
3 Fun Facts
1. Megan Dougherty has a passion for cheap coffee.
2. Megan Dougherty made a Star Trek reference about the "prime directive" in the context of ethical podcasting.
3. Despite rebranding efforts, Twitter is still widely recognized and referred to by its original name.
Timestamps:
00:00 Co-founded podcast agency, leverage podcasts for businesses.
04:35 Podcasting rapidly evolving, gaining mainstream acceptance.
08:35 Podcast sponsorships: important for building audience.
11:11 Test and refine landing page for success.
14:48 Focus on good quality audio for podcasts.
17:17 Companies face cost challenges; prioritize quality. AI evolving.
22:13 Ensure podcast availability on key listening platforms.
24:07 Podcast listeners' behavior shift drives business value.
27:44 Podcasting needs human-focused PR for reestablishment.
32:16 Prediction: More video and audio podcasts ahead.
35:26 Consider business impact when evaluating podcasting.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🚀 Ready to transform your content marketing game? Tune in NOW! 🎧
✔️ Hear Alison Ver Halen's top strategies for SEO and blogging in 2024!
✔️ Discover AI tools that supercharge idea generation and conquer writer's block.
✔️ Learn why your blog should come before LinkedIn or Medium for ultimate SEO success.
Catch all this and more on Digital Coffee: Marketing Brew with Brett Deister and Alison Ver Halen! ☕✨
3 Fun Facts
1. Alison Ver Halen made a significant career transition from studying English and psychology to becoming a successful content writer and SEO expert.
2. Brett and Alison shared their personal preferences for coffee and tea, adding a lighthearted touch to the discussion.
3. Alison is updating her book to include the latest AI writing tools, showing her commitment to staying current with technological advancements in content marketing.
Timestamps:
00:00 Transitioned from day job to full-time writing and marketing.
05:44 Creating podcasts and varied content types important.
08:27 Quality backlinks are crucial for boosting SEO.
11:52 Use infographics and subheadings for skimmable content.
14:30 Always research to cover all relevant content.
19:04 Sticking to one tool improves content quality.
22:48 Blogging evolved, requiring more SEO knowledge.
26:05 Know your ideal client, solve their problems.
27:46 Podcasting and blogging are easy to start.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our mech: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🔥 Ready to revolutionize your digital marketing game? 🔥
✅ Tune in to the latest episode of Digital Coffee: Marketing Brew featuring industry expert Craig Cooke!
✅ Craig shares his entrepreneurial journey and insights on digital transformation from basic websites to AI.
✅ Learn how to embrace new tech, adapt as a marketer, and stay ahead of industry trends.
✅ Don't miss Brett Deister and Craig Cooke as they dive deep into the future of marketing innovation!
3 Fun Facts
1. Craig Cooke transitioned from being a tea drinker to a coffee enthusiast, preferring black coffee with added cacao and shilajee.
2. Craig Cooke's entrepreneurial journey started with a digital-first company on a shoestring budget, eventually leading to a world-class digital creative agency.
3. Craig Cooke highlighted how the Macintosh and early design software created a major shift in the industry, displacing some but allowing those who embraced it to thrive.
Timestamps:
00:00 Transition from lattes to black coffee blend.
04:41 Pivoted from music to successful web design.
07:17 Mobile, internet, social media, AI integration evolution.
09:56 Different sizes of businesses require varied strategies.
15:10 Consider organizational structure and philosophy for success.
18:52 Internet revolutionizes education and job market discipline.
21:25 Online courses offer competitive advantage for graduates.
25:25 New technology enhances work for sports professionals.
27:10 Technology adoption case studies driving revenue and efficiency.
31:10 Holograms thrive in industrial applications, not consumer.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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📢 Ready to bridge the generational digital divide? 🎙️
✅ Expert Janet Granger joins host Brett Deister on Digital Coffee: Marketing Brew!
✅ Discover how understanding generational differences can transform your marketing strategy. 💡
✅ Learn real-world tips on effective communication and tech tools for diverse age groups.
✅ Listen now and start connecting better with every generation! 🌐
3 Fun Facts
1. Janet Granger drinks her coffee black and enjoys its bitterness, which she has come to appreciate more as she's aged.
2. Janet Granger started her marketing career in direct mail before transitioning to digital marketing.
3. Brett Deister is an older millennial who has experienced the evolution of technology from DOS to Windows 98 and the rise of the internet.
Timestamps:
00:00 Digital marketing experience since direct mail era.
05:52 Exploring communication and software options for teams.
09:24 Leadership decides communication tools for internal/external interaction.
12:23 Generational issues go beyond communication and tech.
14:53 Observe, learn, then suggest improvements strategically.
18:37 Gen Z needs office etiquette lessons due to COVID.
21:14 Website promotion for marketing career and book.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🚀 Ready to revolutionize your marketing strategies? 🌟
✔️ Discover the secrets of high-converting email funnels with Christina Lopez!
✔️ Join Brett Deister on Digital Coffee: Marketing Brew for an insightful chat.
✔️ Learn how to automate, collaborate, and avoid creator burnout.
👀 Tune in now and transform your approach to content creation!
3 Fun Facts
1. Christina Lopez avoids caffeine entirely, ensuring a structured workflow for content ideation and creation.
2. Lopez successfully uses freebie swaps as an alternative to social media promotion, particularly through platforms like Letter Growth.
3. Brett Deister and Christina Lopez both use various automation tools, including Zapier and Cast Magic, to repurpose content efficiently across different platforms.
Timestamps:
00:00 Coach turned creator to share career transition.
06:30 Creative ideas sporadically come and are organized.
09:45 Utilize Zapier and TypeFully to automate content sharing.
10:46 Podcaster uses automated tools for video and audio.
14:53 Freebies verify interest, email courses boost conversion. Automate.
17:44 Allocate time strategically to maximize productivity.
20:20 Leverage collaborations to reach wider audience.
23:57 Get a domain for email credibility.
29:02 Free welcome email template for your audience.
31:10 Creating value through promotions and email sign-ups.
36:19 Reddit is favored for community and searchability.
38:50 Reddit: Honesty, value drive upvotes, anonymity helps.
40:43 Consider return on time and your business.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
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🚀 Ready to revolutionize your marketing game? Join us on Digital Coffee: Marketing Brew! 🎙️
✅ Uncover the secrets to engaging B2B marketing with Jon Weberg and Brett Deister.
✅ Learn why entertaining, educating, and enticing content is key to captivating your audience.
✅ Discover the value of genuine, human connections in the digital age.
🎧 Tune in now and transform your marketing strategy!
3 Fun Facts
1. Jon Weberg prefers his coffee with a unique sugar-free spritz and enjoys flavored teas.
2. Jon advocates for creating video content, emphasizing that authenticity and intimacy in imperfect videos convert better.
3. Jon Weberg suggests a content creation strategy: 2 days entertaining, 2 days educating, and 1 day enticing, focusing on adding value to the audience.
Timestamps:
00:00 New episode of Digital Coffee Marketing Brew.
04:05 Faster follow-up increases chances of sales.
07:10 Engage, educate, entertain: keys to marketing success.
12:34 Perfection hinders greatness; focus on authenticity.
14:43 Focus on short form content, it's popular.
17:10 Skills and experience essential for integrating AI.
22:57 Offer good deal, entertain, educate, then promote.
24:10 Repetition, practice, trust your instincts, get help.
29:05 Try new social media features for growth.
31:52 The future involves more products and AI.
33:53 AI changing game, authenticity used for advantage.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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☕️ Want to master LinkedIn like a pro? 🧠💼
✔️ Join Brett Deister and Shannon Kuykendall in the latest episode of Digital Coffee: Marketing Brew!
✔️ Discover top tips on leveraging AI, crafting standout content, and optimizing your LinkedIn strategy. 📈
✔️ Learn how to engage authentically and grow your business from an expert with 18 years of experience!
✔️ Dive in now – and get ready to transform your LinkedIn game. 🚀👩💻
3 Fun Facts
1. Shannon Kuykendall prepares her coffee with a unique twist, combining Mexican coffee with chai spice mix and heavy cream.
2. Shannon has been successfully running her business for an impressive 18 years, specializing in content creation and lead generation on LinkedIn.
3. Brett Deister and Shannon Kuykendall both advocate for using AI tools like ChatGPT to enhance content creation and reflect personal tone of voice on LinkedIn.
Timestamps:
00:00 Access to creator mode for all; hashtags unnecessary.
04:15 How to become a LinkedIn top voice.
08:48 PodMed connections can be overwhelming, measure intent.
11:50 $100 investment in LinkedIn subscription is worth it.
15:01 Wait 2 weeks between messages, ask questions.
18:15 Video still gets more attention than images.
21:42 Restream allows planned video streaming, not live.
24:25 Use Grammarly for editing, AI saves time.
27:41 LinkedIn optimizing platform for diverse content types.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🚀 Aaron shares his 3-step system to create original video and content in just 30 days, spending only 90 minutes a month.
🎯 Stop overthinking, start creating! Tune in to learn how to maximize your content game! 🌟
Timestamps:
00:00 Digital coffee marketing brew: content and tips.
06:34 Authentic content through conversational process and repurposing.
09:29 Opus clips for content clips, rev.com for transcription.
12:55 Create tailored content for different platforms strategically.
17:02 Trial tools before paying, stats can discourage.
17:53 Focus on 1 or 2 people, not stats.
22:42 Monthly cycle of refreshing, updating, borrowing success.
26:25 Podcasting provides enduring human connection amid technology.
28:04 Platforms evolve, creators must adapt for success.
30:31 Find content creation system for free at contentonly.au.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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✅ Ready to transform your sales conversations? 🚀
✅ Theresa Rose joins Brett Deister to spill the secrets!
✅ In this week's episode of Digital Coffee: Marketing Brew, learn how clarity and confidence can revolutionize your approach.
✅ Tune in to discover your "box of brilliance" and elevate your marketing game! 🌟
Timestamps:
00:00 Specialist in clarifying brand and business strategies.
04:23 Passionate advocate for reframing sales relationships.
08:20 Confidence in sales conversations changes your presence.
13:44 Encourage identifying strengths, amplify strategically for consistency.
16:30 Reflect deeply, identify themes, and engage effectively.
18:58 Find and focus on one effective channel.
23:24 Study successful posts, find your strengths, refine.
26:17 Use visuals to enhance emotional persuasion impact.
28:57 Human connection and spirit surpass AI capabilities.
32:18 Encourage subscriptions and self-discovery in podcast outro.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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✅ Ready to revolutionize your B2B marketing game? 🚀
✅ Tune into the latest episode of Digital Coffee: Marketing Brew with host Brett Deister and digital strategy expert Phillipa Gamse!
✅ From the power of holistic marketing strategies to leveraging AI for content creation, this episode is packed with invaluable insights.
✅ Discover why understanding your customer journey and focusing on quality over quantity can transform your digital marketing efforts! 🔥
Timestamps:
00:00 Brett Deister discusses B2B marketing with expert.
04:12 Balance creativity and analytics in marketing specialization.
08:24 Metrics measure success, improve with data analytics.
10:44 Using GA 4 to track video engagement.
13:48 Analytics reveals popular consumption patterns for content.
18:33 Machine learning is precursor to AI, traditional marketing.
20:22 Websites need clear, repeated call-to-action points.
23:53 User testing uncovers valuable insights for websites.
28:09 Glossary not just for SEO, consider trust.
31:06 Fundamentals of business and marketing remain key.
33:03 New technology doesn't replace traditional marketing basics.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🚀 Discover the Secrets of Impactful Branding with Expert Rich Kozak! 🚀
✅ Dive into the art of branding with clarity and vision.
✅ Rich Kozak joins Brett Deister on Digital Coffee: Marketing Brew to spill the beans on effective branding strategies.
✅ Learn essential tips to shape your brand's perception and reach your target audience effectively.
✅ Equip yourself with knowledge to elevate your branding game. Tune in now for invaluable insights! 🌟
🎧 Don't miss out on this enriching episode—Perfect your brand's impact today!
3 Fun Facts
1. Rich Kozak transitioned from being a coffee drinker to a tea enthusiast due to health and fitness reasons.
2. The conversation touches on the role of coffee and chocolate in fueling the branding industry.
3. Rich's company, Impact Driven Publishing, extends to marketing elements like book writing and PR to enhance brand strategy.
Timestamps:
00:00 Digital Coffee Marketing discusses PR, email, branding.
05:43 Empower change, define brand, make impactful contributions.
06:36 Impact Driven Branding: Attract people with heart.
10:03 Straight talk coaching for experienced professionals.
16:29 Define brand, craft messaging, time marketing decisions.
17:35 Consistent brand language shapes perception and success.
21:42 PR connects value with media outlets effectively.
27:00 Understanding audience perception leads to effective communication.
29:52 Understanding impacts feels like love, familiarities.
34:24 AI reuses content, offers great benefits. Language transformation.
36:00 Write, edit, align, and optimize for brand.
38:43 Align brand actions with desired impacts for success.
43:45 Schedule 30-minute talk with Rich at calendly.com/richbrands.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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🚀 Unravel the mysteries of SEO with Phillip Stemann on Digital Coffee: Marketing Brew! 🚀
✅ Dive deep into the ever-evolving world of SEO with expert insights.
✅ Join host Brett Deister and guest Phillip Stemann as they dissect successful strategies and the impact of AI on SEO.
✅ Learn practical tips to boost your website's visibility and outrank the competition.
✅ Discover game-changing SEO tools and techniques to stay ahead in 2023!
🎧 Tune in now to supercharge your digital marketing skills! 🎧
3 Fun Facts
1. Phillip Stemann has recently transitioned from caffeinated to decaffeinated coffee.
2. Phillip used to modify PHP files as a young kid, developing a strong passion for the visual outcomes of coding.
3. Phillip applies AI to optimize internal links on posts, improving SEO productivity by suggesting relevant anchor texts between articles.
Timestamps:
00:00 Digital marketing episode discussing SEO with Philip.
05:28 AI can optimize internal links for SEO.
09:03 Increase domain rating by pursuing backlinks.
11:44 Evolution of keyword research: focus on interlinked topics.
14:52 Prioritize search intent, use Microsoft Clarity.
20:02 AI content, Google crawling, and UX importance.
20:43 Google values website interaction, predicts personalized AI.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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3 Fun Facts
1. Nicole Sciberras is the founder of the Digital Exchange, demonstrating how her extensive marketing background has helped her move successfully into entrepreneurship.
2. Nicole discussed the intriguing use of AI tools for Facebook ads, including innovative features like text variation and background replacement, which are especially beneficial for e-commerce.
3. The episode highlighted the lesser-known aspects of choosing campaign objectives on Facebook ads, capturing how a common oversight like selecting 'traffic' instead of 'leads' can dramatically change campaign outcomes.
Timestamps:
00:00 Intro
04:39 Testing different creative formats for effective marketing.
07:47 Enhance images, easily adjust format for ads.
12:19 Monitor ad performance, website conversion, and ROI.
16:13 AB testing vital for optimizing meta ads.
18:45 Categorizing users, targeting ads, and testing effectiveness.
22:09 Target warm prospects, track clicks, keep emailing.
24:49 To get attention, personalize and segment messages.
28:02 AI saves time and improves performance. Embrace it.
30:54 Encourages podcast subscription, teases upcoming interview topic.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
- Visa fler
