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#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement.
Spoiler alert: it’s not clicks.
They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling.
Dave and Pranav also cover:
The gaps in the old way of doing attributionWhat the best B2B marketing teams are doing now for attributionThe key questions CMOs face from boards and execs about measurementThree things you can do this quarter to improve your measurementTimestamps
(00:00) - – Intro to Pranav(04:33) - – The Purple Cow mindset: why differentiation matters more than ever(06:13) - – Pranav’s background (PayPal, Dropbox, Adobe, BILL → Paramark)(07:18) - – “Measurement is Robin. Creative is Batman.”(08:33) - – Why click/touch attribution is flawed and misleading(12:03) - – The 95/5 rule: most of your audience isn’t in-market…yet(14:48) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution(16:13) - – What is incrementality and why it’s more useful than attribution(18:33) - – Why revenue isn’t always the right KPI - especially in long sales cycles(20:33) - – Intro to marketing mix modeling (MMM) and how it works(22:33) - – Visualizing baseline vs. incremental impact on pipeline(23:48) - – Geo testing: how to prove a channel’s impact without attribution tools(25:48) - – The branded search trap: why you should test turning it off(28:18) - – Even Meta, Google, LinkedIn admit attribution is flawed(29:03) - – How to measure untrackable stuff (organic, content, social)(32:33) - – Why “credit” kills performance(34:23) - – Measurement for startups(37:18) - – What to do if all you track is closed-won revenue(39:03) - – Why attribution software is overkill under $100K in spend(40:18) - – Should you ask “How did you hear about us?”(43:03) - – How to carve out budget for channel testing(45:43) - – Don’t skip audience research(49:03) - – Creativity is still your #1 growth lever (measurement just supports it)(50:33) - – Wrap-up and final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out.
Dave and Dmitry cover:
How to stand out in a crowded marketHow to develop and refine your point of viewWhy marketers get lost in busy work and how to stop itWhat to look for when hiring great designersThe role of AI in B2B marketing today (and what it won’t replace)Timestamps
(00:00) - – Intro to Dmitry(05:33) - – What brand actually means in B2B(07:53) - – Why your POV is the foundation of your brand(10:03) - – How to uncover a real, differentiated POV(14:02) - – How to stand out in a crowded, same-sounding market(16:37) - – Why differentiation requires alignment between product and marketing(19:27) - – Building trust with product teams(20:16) - – Busy work in marketing: how to spot it and stop it(22:58) - – Why marketers burn out and how poor prioritization is killing teams(27:02) - – Making the case for brand work when it’s hard to measure(28:37) - – The “fishing” analogy: performance vs brand marketing(33:08) - – The real opportunity with AI in B2B marketing(37:07) - – How AI can eliminate bottlenecks and speed up creative execution(38:37) - – Why Dmitry’s starting a creative agency (Oh Snap) and how it’s different(41:45) - – How to hire great designers: what to look for beyond the portfolioSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Saknas det avsnitt?
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#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs way more courage).
You’ll learn:
Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be more courageous with your marketingUdi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.
Timestamps
(00:00) - – Intro to Udi(07:33) - – Early career lessons and building a marketing role from scratch(10:33) - – How Gong achieved early product-market fit(14:33) - – The importance of picking the right company and founder(16:33) - – Why Gong’s focus, clarity, and positioning stood out from day one(18:43) - – Why Udi wrote Courageous Marketing and what it’s about(19:33) - – What “courageous marketing” actually means(22:33) - – Defining brand personality before visual identity(26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks(29:37) - – The “punching above your weight” formula for early-stage brands(33:07) - – How to measure soft ROI and prove brand impact(36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline(41:22) - – How to budget for experiments and get CFO/CEO buy-in(42:37) - – Building a courageous team: culture, process, and psychological safety(45:37) - – Gong Labs: Turning product data into content with staying power(48:37) - – Product + marketing alignment: the real unlock(50:07) - – Where AI fits in the future of courageous marketing(52:27) - – Udi’s book Courageous Marketing (and why you should go read it)Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.
This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact.
They cover:
What a successful product marketing function looks like in B2BTools, frameworks, and metrics that actually matterHow to align with sales and customer successTrends to watch in 2025 and beyondTimestamps
(00:00) - – Intro to Natalie, Jason, and Eric(03:33) - – Why product marketing is the most important function in B2B marketing(05:23) - – Defining the role: What should product marketing actually own?(07:33) - – How PMM impacts revenue, growth, and pipeline(09:03) - – Differentiation: What it really takes and why most companies get it wrong(11:33) - – Real examples of effective positioning in crowded markets(16:03) - – What bad product marketing looks like(17:33) - – Why PMMs need to market the product more (and not just during launches)(20:33) - – Launch marketing, momentum, and creating "marketable moments"(22:33) - – Why PMM charters don’t work - and what to do instead(24:33) - – How to measure product marketing impact (with or without KPIs)(32:07) - – Tying assets and enablement to revenue(33:37) - – Tracking usage without a big tech stack(36:37) - – Who owns positioning: PMM vs brand?(38:37) - – How to shine as a PMM in a sales-led org(43:07) - – The death of one-pagers and what to use instead(45:37) - – What to look for when hiring a great product marketerSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance.
Matt and Aditya cover:
Why marketing metrics should translate performance into a common language the business understandsThe four buckets of metrics every B2B team should trackHow often you should be reporting on metricsThe exact 7 metrics Aditya uses to report up, down, and across the orgTimestamps
(00:00) - – Intro to Aditya(03:45) - – Why communicating marketing’s impact is a challenge for many teams(06:21) - – The importance of using a common language when reporting to leadership(08:59) - – Breaking marketing metrics into four key buckets(12:14) - – How pipeline coverage connects marketing to revenue(14:43) - – Reporting on efficiency: CAC, cost per opportunity, and more(17:58) - – The role of awareness metrics and how to contextualize them(21:55) - – How marketing and sales alignment can be measured effectively(24:24) - – The 7 core marketing metrics Aditya reports on regularly(28:07) - – How often should marketing be reporting metrics?(30:51) - – Dashboards, recurring meetings, and what execs actually care about(33:43) - – Advice for first-time marketing leaders on building reporting habits(35:57) - – Why clarity beats complexity when it comes to data(38:39) - – Final thoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma’s process for creating message-market fit, doing customer research, and working with execs and cross-functional teams.
And BONUS: they spend the last 20 minutes talking about personal development, productivity, journaling, and managing your mental energy to be a better marketer (and human).
Dave and Emma also cover:
How to go from vague to punchy by writing with specificity and buyer empathyWhy most B2B messaging falls flat and how to avoid the “sea of sameness”How to use customer interviews, sales calls, and concrete language to create strong messagingWhy writing, meditation, and personal rituals are so important for creative energyTimestamps
(00:00) - – Intro to Emma(04:38) - – What makes B2B messaging actually good(08:20) - – Common messaging mistakes (and why "clarity > clever")(11:18) - – Positioning vs. messaging: what’s the difference?(15:31) - – Why it's hard to name great B2B marketing examples(17:55) - – How to sharpen weak messaging and fix vague positioning statements(21:03) - – Simplifying complex products without dumbing it down(25:17) - – How to write for buyers (not just execs)(28:49) - – Using customer interviews and research to build strong messaging(33:27) - – Standing out in a crowded, buzzword-filled market(36:11) - – How storytelling fits into B2B messaging(39:17) - – Messaging advice for early-stage founders and startups(42:32) - – How often should you revisit and update messaging?(44:42) - – Productivity, managing your energy, and staying focused(47:57) - – Journaling, mindfulness, and being intentional with your time(51:52) - – Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work.
Matt covers:
Why we think of community like a product, not just a channelHow Exit Five grew community membership over 100% in under a yearThe systems we use to drive 40% monthly active user engagementThe power of “tripwires,” onboarding, and member matchmakingHow feedback loops shape what we buildTimestamps
(00:00) - – Intro to Matt(04:03) - – Exit Five’s approach to community(06:33) - – What it means to treat community like a product(10:33) - – Why audience is the foundation of community growth(13:33) - – How Exit Five builds and converts audience from LinkedIn(16:33) - – Using content tripwires to drive signups(18:33) - – Offers that work: Why we use a 7-day free trial(21:33) - – How Exit Five got started as a paid community(24:33) - – The product mindset: build, test, iterate(28:37) - – Using member feedback to drive product decisions(30:37) - – Real example: member matchmaking feature(32:37) - – Promoting new community features like product launches(35:37) - – How we drive 40% monthly active usage(37:37) - – The value of member-led events and how we do them(40:37) - – Other plays: tagging experts, matchmaking, onboarding(43:37) - – Why self-promo was hurting our community and what changed when we cut it(45:37) - – Final takeaways + advice for small communities(49:37) - – Audience Q&A: re-engagement, matchmaking, content cadenceSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps
(00:00) - – Intro to Jen(07:43) - – Why you should have a mentor and how to get one(09:33) - – Sales experiences and becoming a Chief Evangelist(13:04) - – Making the leap from side hustle to full-time(17:31) - – Why your career experiences should be diverse(21:59) - – The shallow impact of diversity panels(26:03) - – How Jen built her personal brand(29:24) - – Creating unscripted content that’s still clear(32:56) - – Being authentic in marketing(37:51) - – Don’t use templates for customer conversations(44:13) - – Strong relationships between product marketing and sales(45:00) - – Being customer-centric(50:22) - – Why you need to be a good storyteller(52:11) - – Challenges of data analysisSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding.
Matt and Talia cover:
Why most B2B sites focus too much on features and not enough on buyer emotionHow to use emotional targeting and customer research to write copy that convertsThe biggest design mistakes B2B marketers are making (and how to fix them)How to get stakeholder buy-in for website changesWhy great websites start with strong product marketingTimestamps
(00:00) - – Intro to Talia(03:37) - – Why most B2B websites fail to convert(06:03) - – The common thread across 100+ website reviews from Exit Five members(08:48) - – Why focusing on features instead of emotion kills conversions(11:36) - – What is emotional targeting (and how to actually use it)?(14:51) - – The power of customer research in website optimization(18:13) - – How to apply emotional triggers to your homepage copy(21:42) - – Mistakes B2B companies make with above-the-fold content(24:44) - – Why you should write copy before designing the site(29:05) - – Structuring your site around buyer intent and behavior(32:22) - – How to get internal buy-in for messaging and UX changes(35:39) - – The difference between product marketing and “just copywriting”(38:55) - – The role of hierarchy, visual flow, and CTA placement(42:21) - – When to simplify and when to educate on B2B websites(45:43) - – Final takeaways and practical steps to start improving your siteSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving.
Dave, Megan, Ido, and Kimberly cover:
What every new CMO needs to know about leading a marketing orgHow to align with CEOs, CFOs, and key stakeholders to drive business impactThe biggest marketing shifts happening right now (and what’s no longer working)How to prove marketing’s impact in the era of efficiencyTimestamps
(00:00) - – Introduction to the CMO panel(03:45) - – The evolving role of the CMO in 2025(07:11) - – The biggest challenges marketing leaders face today(10:18) - – How to align marketing with CEOs, CFOs, and key stakeholders(13:53) - – What every new CMO needs to know when stepping into the role(17:28) - – The marketing strategies that are working right now (and what’s not)(21:15) - – Why B2B marketing is more emotional than most people realize(25:45) - – How to prove marketing’s impact in a data-driven, efficiency-focused era(29:27) - – The shift from demand gen to brand-led growth(32:52) - – The role of storytelling and positioning in B2B marketing success(37:07) - – Building a high-performing marketing team and the skills CMOs need today(40:47) - – Key takeaways and final advice for marketing leadersSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
LinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps
(00:00) - - Intro to Anthony Blatner(08:53) - - Focusing on LinkedIn and Future Expansion(12:18) - - Effective Social Media Advertising and Organic Content(15:42) - - The Overlooked Importance of Creative Content in Advertising(17:50) - - Targeting Personas with Top-of-Funnel Ads(24:06) - - Creating Unique and Targeted Content: Pros and Cons(25:22) - - Lead Generation Strategies for Small Budgets(29:35) - - Effective Funnel Strategies for Small Budgets(33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter(37:57) - - Building Long-Term Memory with Consistent Branding in Marketing(40:18) - - The Power of Narrow Focus for Audience Growth(43:25) - - Content Planning Based on Sales Cycle Length(45:14) - - Connecting with Anthony Blatner on LinkedInSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.
Dave, Stephanie, and Kristina cover:
The key metrics to track to prove event ROI in 2025How to get executive and stakeholder buy-in for your event strategyWhat’s working in B2B events right now (and what’s not)How to follow up post-event to drive engagement and pipelineTimestamps
(00:00) - – Intro to Stephanie and Kristina(03:48) - – Why events are making a big comeback in B2B marketing(07:15) - – The biggest mistakes marketers make when planning events(10:03) - – How to align your event strategy with business goals(12:48) - – The key metrics to track for proving event ROI(16:00) - – How to get buy-in from executives and key stakeholders(19:13) - – What’s working right now in B2B events (and what’s not)(23:29) - – The role of micro-events, VIP dinners, and executive meetups(27:47) - – Sponsoring vs. hosting your own event — how to decide(32:07) - – The importance of post-event follow-up and engagement(35:49) - – Virtual events: lessons learned and how they fit into 2025 strategies(39:42) - – Live Q&A: Expert answers to audience event strategy questions(45:07) - – Final takeaways on making B2B events worth the investmentSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution.
Dave and Diane cover:
The difference between positioning and messaging (and why both matter)How to create a messaging strategy that actually resonatesWhy most B2B messaging sucks and how to fix itHow to structure homepage messaging for maximum impactHow to get the most value from customer research for copywritingTimestamps
(00:00) - – Intro to Diane(03:43) - – What is message-market fit and why does it matter?(06:57) - – The biggest messaging mistakes B2B companies make(09:23) - – The difference between positioning and messaging (and why both matter)(12:51) - – How to create a messaging strategy that actually resonates(16:08) - – Signs your messaging isn’t working and how to fix it(19:42) - – The role of customer research in B2B messaging(23:15) - – How to structure a homepage message hierarchy that converts(28:33) - – What makes a great value proposition vs. a generic one(31:07) - – How to test and validate your messaging with real customers(34:51) - – Why messaging needs to be clear, not clever(38:22) - – Common struggles B2B teams face when implementing new messaging(41:58) - – Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.
Dave and Ross cover:
How organic content and SEO fit into a modern B2B marketing strategyThe power of LinkedIn, podcasts, and community for long-term brand growthHow to turn content into a flywheel that drives awareness, engagement, and revenueTimestamps
(00:00) - – Intro to Dave(07:15) - – Why organic content is the foundation of a great marketing strategy(09:43) - – The role of SEO in B2B marketing(12:58) - – How brands can balance paid marketing with organic content(16:10) - – The power of LinkedIn and why marketers should prioritize personal branding(19:42) - – Why podcasts are an underrated channel for brand-building(23:23) - – How to build an audience and turn content into a long-term flywheel(29:09) - – The connection between community and content marketing(32:48) - – How Exit Five grew into a marketing community(36:42) - – The biggest mistakes B2B companies make with content marketing(40:59) - – How to measure content success beyond just traffic and rankings(44:47) - – Advice for marketers looking to build influence in their industry(48:04) - – Final thoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.
Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.
Danielle, Rita, Ross, and Tom cover:
The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to optimize content for scanners, search intent, and conversionsTimestamps
(00:00) - – Introduction to Rita, Ross, and Tom(04:04) - – Why SEO has changed and what marketers are getting wrong in 2024(07:05) - – The impact of AI on SEO and why standing out is harder than ever(08:47) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO(11:13) - – The difference between top-of-funnel and bottom-of-funnel content strategies(13:40) - – Why glossary pages aren’t enough and what to do instead(16:16) - – The biggest homepage SEO mistakes (live website teardown)(20:59) - – How to structure product and category pages for better rankings(23:53) - – The problem with keyword stuffing vs. real search intent optimization(28:42) - – Why internal linking and URL structure matter for SEO success(33:18) - – How backlinks, brand authority, and digital PR impact rankings(37:12) - – The role of content quality, readability, and formatting for scanners(40:37) - – Common mistakes in blog strategy and how to fix them(45:07) - – Why getting to the point faster improves rankings and engagement(47:43) - – Final SEO takeaways recommendationsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution.
Dave and Melton cover:
Why category leadership is critical and how to position your company as #1How enterprise marketing, brand-building, and demand gen work together to drive growthHow 1Password is expanding beyond password management to create a new categoryTimestamps
(00:00) - – Intro to Melton(06:24) - – The evolution of marketing from demand gen to category creation(09:33) - – The balance between data-driven marketing and brand-building(11:07) - – Why attribution alone won’t make your company “hot”(11:40) - – The importance of category leadership and market perception(13:52) - – How 1Password is shifting from password management to Extended Access Management (XAM)(16:16) - – How COVID changed the cybersecurity landscape(18:29) - – Why legacy security tools aren’t enough for modern businesses(20:59) - – The role of category creation in defining 1Password’s future(22:14) - – Naming and positioning a new category (Extended Access Management)(23:53) - – The risks and rewards of category creation vs. competing in an existing space(25:57) - – Why CISOs are hesitant to be early adopters—and how to shift buyer perception(28:42) - – The strategy behind creating demand for a new category(30:39) - – Lightning strike moments and big brand plays for category awareness(33:18) - – Structuring a marketing team to support both enterprise and self-service growth(37:12) - – Balancing B2B and consumer marketing(40:37) - – Why 1Password invested in sports sponsorships(43:34) - – The power of emotional marketing and brand trust in enterprise sales(46:21) - – Thought leadership and analyst relations in shaping a category(47:43) - – Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.
They also cover:
The biggest mistakes B2B marketers make on product pages (and how to fix them).How to structure a product page that drives trials and conversions.The role of interactive demos, videos, and CTAs in guiding prospects to the next step.Timestamps
(00:00) - - Introduction to Madhav, Robert, and Dan(02:47) - - Why most B2B product pages fail to convert(04:22) - - The five biggest mistakes companies make on product pages(06:59) - - The importance of clear messaging over a list of features(09:17) - - Should you use videos, screenshots, or interactive demos?(11:48) - - How to structure a product page that actually drives trials(13:40) - - Breaking down the role of CTAs and conversion flow(15:53) - - First product page teardown: What works and what doesn’t(22:22) - - Product gifs vs. static images(24:49) - - Second product page teardown: Fixing common UX mistakes(28:07) - - When and where to use customer testimonials(31:32) - - Why gating product demos might be hurting your conversions(34:17) - - Third product page teardown: CTA placement and messaging(36:47) - - The biggest takeaway from testing hundreds of product pages(39:52) - - Quick wins to improve your product pages today(42:59) - - Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted.
Matt and Drew cover:
Why you shouldn’t obsess over lost deals - and how to focus on winning more of the right customers instead.How competitive intelligence can shape your positioning and sales strategy.How to structure Win/Loss programs to influence product, sales, and marketing strategies.Timestamps
(00:00) - - Introduction to Drew(04:22) - - What is Win/Loss analysis and why it matters(06:59) - - Why companies obsess over lost deals (and why that’s a mistake)(09:17) - - The real value of analyzing won deals instead of just losses(11:48) - - How to identify your best customers and find more like them(13:40) - - The power of competitive intelligence in shaping positioning and sales(15:53) - - How to ethically gather insights from former competitor employees(19:03) - - Common mistakes companies make when running Win/Loss programs(21:18) - - How to structure a Win/Loss interview for maximum insights(24:49) - - The key questions to ask during Win/Loss interviews(28:07) - - Why sales and marketing alignment is critical for Win/Loss success(31:32) - - How Win/Loss analysis can influence product roadmap decisions(34:17) - - The best way to present Win/Loss findings to executives(36:47) - - How to turn insights into action and drive real business impact(39:52) - - A step-by-step guide to launching a Win/Loss program(42:59) - - Final takeaways and advice for product marketersSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks, a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI.
No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more.
If you’re tired of the AI noise and want actionable tactics you can use immediately, this course is for you. Learn more and sign up at exitfive.com/ai-playbooks.
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.
Dave, Diane, and Lee cover:
The biggest homepage mistakes B2B companies make (and how to fix them).What belongs above the fold to grab attention and drive action.How to balance messaging for multiple personas without overwhelming visitors.If your homepage isn’t converting (or is the subject of endless internal debates), this episode is packed with actionable insights to help you optimize it.
Timestamps
(00:00) - - Intro to Diane and Lee(03:57) - - Common homepage mistakes that kill conversions(05:11) - - What belongs above the fold and why it matters(06:50) - - The role of messaging in homepage clarity and engagement(08:31) - - Balancing multiple personas without overwhelming visitors(09:45) - - Homepage copywriting do’s and don’ts(14:18) - - The importance of A/B testing and user feedback(16:39) - - Homepage layout best practices for conversion(19:03) - - Homepage roast: Amplemarket(24:28) - - Homepage roast: Chattermill(30:49) - - The role of trust indicators and social proof(33:17) - - Common design mistakes that reduce homepage effectiveness(36:47) - - Homepage roast: PrimePay(41:42) - - Messaging clarity vs. overcomplicating the value prop(45:07) - - Final thoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more - Visa fler
