Avsnitt
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Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss
Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps
(00:00) - - Intro(05:14) - - Understanding the Importance of Revenue Goals(08:38) - - Evolving Motivations and Changing Perspectives(12:44) - - From Solopreneur to Founder: The Journey of Exit Five(16:40) - - The Challenge of Transitioning from Solopreneurship(18:39) - - Insights into Jason's Content Creation Process(21:23) - - Efficiency in writing: a five-minute rule(26:31) - - LinkedIn: A Haven for Text-Based Writers(27:57) - - LinkedIn's Good Community and Marketing Potential(33:23) - - Importance of Building Relationships in Business(38:08) - - Marketing Essentials: Brand, Field, Demand, Growth(40:45) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision(43:50) - - Finding Alignment: The Role of Marketing in Company Leadership(48:02) - - CROs and Marketing(50:51) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership(54:11) - - Event Planning(56:06) - - SaaStr: Connecting Founders and Revenue ProfessionalsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Saknas det avsnitt?
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Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Reactions to our rebrandHow to nurture the 99% of website visitors that don't convertAdvice for shipping a new websiteDark social and why you need to make it part of your strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.
They discuss
The future of intent dataABM in 2024The importance of unique positioningMarketing in industries like packaging and logisticsHow to stand out in a crowded market
(00:00) - - Intro(06:48) - - Embracing Timeless Marketing Principles(08:47) - - The Impact of Positioning on Marketing(13:44) - - Adapting to Remote Work(16:34) - - Identifying early-stage problems and solutions(19:41) - - Decoding Intent Data in B2B Marketing(23:22) - - Regulation and Data Privacy in Advertising Platforms(31:05) - - Strategies for Meaningful Outreach Using Intent Data(31:53) - - Redefining ABM: Back to Basics(38:06) - - Focused Sales Strategy: Quality Over Quantity(38:58) - - ABM: Leveraging Your Network(43:00) - - The Naming Challenge in Branding(47:01) - - The Power of Execution Over Strategy
TimestampsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
The principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps
(00:00) - - Intro(06:59) - - Importance of Community Engagement(11:16) - - Tailoring Marketing Strategies to Target Audiences(13:48) - - Depth Over Width in Influencer Strategy(16:10) - - Leveraging Influencer Networks for Product Promotion(19:20) - - Importance of Laser Focus in Content(24:47) - - Organic vs. Paid Content Amplification(28:31) - - Leveraging Content for Successful Advertising(34:09) - - The 1% Mindset in Achieving Success(37:10) - - Creation Strategies: Leveraging Existing Comfort Zones(41:10) - - Utilizing Content Variation for Effective Marketing(44:03) - - Investing in Employee Long-term Value(46:38) - - Validating and Refining Effective Communication Strategies(50:01) - Identifying Trending Topics on LinkedIn for Content CreationSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.
They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.
Timestamps
(00:00) - - Intro(05:51) - - The Secret to Success on LinkedIn(08:01) - - Building the Right Audience(12:54) - - Intentional Engagement for Network Building(15:16) - - The Essentials of Effective Leadership(17:14) - - The Power of Hiring Right(21:21) - - Crafting Clear Objectives and Cultural Fit (24:26) - - Strategic Interview Techniques and Networking(33:07) - - Simplify Email Campaign Planning(34:55) - - Revisiting and Setting Work Expectations(38:31) - - Taking Action to Navigate Ambiguity(41:53) - - Assessing Resources for Improvement(44:00) - - The Skill and Will Framework for Effective Recruitment(46:50) - - Tools and Techniques for Effective Leadership Growth(51:23) - - Motivating and Developing People in BusinessSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
How to start building your portfolio as a new agency ownerWhat Sales can do to become a partner to Marketing (and vice versa)Whether podcasts are for brand awareness and lead nurturingWebinars and whether they need to be live or notThe future of Exit FivePS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - Intro(02:34) - - Listener Question(05:03) - - How To Get Your First 1 or 2 Clients As An Agency Owner(09:42) - - How Sales Can Build a Better Relationship with Marketing(11:30) - - What Sales Usually Gets Wrong(20:09) - - Emphasizing Live Attendance in Webinars(22:03) - - Why Live Webinars are Better(23:15) - - Goldenhour (25:45) - - The Future of Exit FiveSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as
How to use AI to ideate and refine your creation processUse cases for AI beyond copywritingWhy you need dedicated in-house AI championsWhat Jasper is doing to improve customer engagement with AI
(00:00) - - AI Guidelines and Ethical Adoption(06:33) - - Confronting Resistance to AI in Content Creation(08:51) - - Time and productivity savings(12:22) - - Content Production 101: Outlining and Customization(17:27) - - Unlocking Decision-Making Potential with AI(19:44) - - Measuring Productivity and Savings(28:00) - - Transitioning Careers: From Content Marketing to AI Program Direction(31:11) - - Challenges of Implementing AI in Organizations(34:05) - - Standardizing and structuring delivery plans(37:38) - - Broadening the Role of AI in Marketing Operations(39:49) - - Enhancing Marketing Efficiency Through AI(42:18) - - Exploring AI's Role in Negotiation(45:46) - - Closing Remarks and Invitation for Future Collaboration
TimestampsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.
We talk about:
- Being a great partner to sales and why it is marketing’s job to make sales easier
- Mastering the art of becoming the dispassionate analyst, presenting the facts
- Being a partner to the CEO
- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs. demand gen, ChatGPT, and more.Timestamps
(00:00) - Introduction(06:14) - Dave Kellogg's Journey(11:14) - Insights on Blogging and Career(16:14) - What Makes a Great CMO(21:14) - Aligning Sales and Marketing(28:55) - Leveraging Data and Market Research(33:55) - The Role of Brand and Category Creation(38:55) - The Future of AI in Marketing(43:55) - Understanding SaaS Metrics(48:55) - Closing RemarksSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss
How to use LinkedIn to build communityThe difference between building community vs. building ‘a’ communityUsing internal team members LinkedIn profiles to lift the companies brandCommunity building and how to measure the impact on the bottom lineSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
How 'edgy' B2B brands can get with their social media pages (and if they should)Advice for first-time marketing leadersDave's advice for product launchesWhy marketing fundamentals are key to your marketing strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - How Edgy Can B2B Social Media Be?(07:49) - - Advice for First-Time Marketing Leaders(09:43) - - Focusing on Company Goals One Quarter at a Time(10:48) - - Impactful Goals and Building Momentum(16:31) - - Driving Results Through Strategic Positioning and Creative Initiatives(20:39) - - Positioning Your Product and Company(23:46) - - Leveraging Strategic Narratives for Success(24:45) - - Product LaunchesSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.
They discuss things like
Selling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps
(00:00) - - The Pitfalls of Traditional Agencies(07:45) - - Building Successful Careers(11:23) - - The Importance of Understanding Emotion in Digital Conversion Optimization(15:59) - - The Science Behind Emotions (20:05) - - Messaging tips(23:20) - - Uncovering Emotions through Customer Interviews and Surveys(28:45) - - Research and Specific Questions in Optimization(32:19) - - The Importance of User Awareness in Conversion(37:11) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness(41:10) - - Convincing Customers in 3 Seconds(42:57) - - Navigation and Client Segmentation(47:31) - - Efficiency and Inspiration with ChatGPT(48:50) - - The Core of Conversion JourneysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Whether you should focus on the company or personal LinkedIn pagesWhat the CEO can do to grow their LinkedIn profileWhen it's acceptable to be a marketing generalist, and when you should specializeWhy money matters in relation to career happinessPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - Intro(02:46) - - Company or Personal LinkedIn page(06:26) - - How to Maximize Your Personal Brand on LinkedIn(09:24) - - CEO Interviews for LinkedIn Posts(15:53) - - Writing Frequency Recommendations(21:12) - - Marketing Generalism vs. Specialism(24:53) - - Balancing Recognition and Compensation in the Workplace(29:27) - - Empowering Employees: Advocating for Fair Compensation.(34:29) - - Dealing with Workplace Frustrations and The Bigger PictureSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
The challenges of marketing measurementShort-term vs. long-term investmentsUTM tagsHow to understand the correlation between each marketing channel and pipelineMeasurement for Non-Direct Response InitiativesTimestamps
(00:00) - - Intro to Pranav and Paramark(07:25) - - Marketing Measurement Challenges(13:14) - - Clicks and UTMs(17:12) - - How to think about Strategic Metrics (20:25) - - Being Data-Driven in your approach to growth(23:13) - - How to decipher marketing's impact(25:06) - - Experimentation and insights(34:08) - - Strategic forecasting(36:08) - - Short-Term Gains vs. Long-Term Investments(41:11) - - Measurement for Non-Direct Response Initiatives(44:19) - - Understanding the Relationship Between Marketing and Sales(46:50) - - Understanding the Impact of Super Bowl Ads(51:58) - - Exploring the Impact of Temu's Super Bowl AdSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community.
Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they cover
Do nurture sequences still work in B2B?Best books, resources, and strategies to become a better copywriterHow to become the go-to resource for your customersWhy brand matters in B2BPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected] and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - Introduction to this new podcast format(03:14) - - Nurture sequences: do they work?(08:34) - - Mastering Copywriting: Practical Tips and Techniques(13:04) - - Elevating B2B Branding: The Power of Reputation(20:28) - - Building B2B Brand Equity: Beyond Identity to Reputation(22:41) - - Becoming the Trusted Authority: Crafting Your Strategic NarrativeSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.
Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.
In this episode, they discuss:
Why Peter got back into the game as CMO after being CEO at PlannuhHow he landed his role at GoToWhat his strategy has been coming into a new company as CMO (and a company that has been around for a while)How do you make changes in a marketing org?What does his team look like at GoTo? What are they focused on?Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.
Timestamps
(00:00) - - Intro & balancing business and personal aspirations(09:40) - - Journey to being a CMO(15:12) - - Navigating company restructuring(16:30) - - Streamlining marketing operations(21:24) - - Expectations for rapid change in marketing leadership(23:00) - - The importance of role transition(32:18) - - Navigating layoffs and leadership(35:51) - - Past mistakes in hiring practices(36:43) - - Embracing diversity for better problem-solving(41:43) - - Strategy: Navigating resources, blind spots, and team dynamics(45:05) - - How to balance strategy and execution(48:38) - - How to build long-term vision and short-term plans in marketing(50:08) - - Brand strategySend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company.
They talk all things LinkedIn like
Why getting started is better than perfectWhat's working on LinkedIn todayWhy Tim chose to grow his following through funny and unique videosHow to use LinkedIn ads for ABMSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.
Timestamps
(00:00) - Intro(07:21) - Guest Intro: Kathleen Estrich and Emily Kramer, co-founders of MKT1(12:21) - Early Stage Marketing Compensation and Benchmark Insights(17:21) - Hiring First Marketers: Traits and Skills to Look For(22:21) - Building a Marketing Team: From Hiring to Scaling(30:52) - Equity Compensation: Understanding and Negotiating Your Stake(35:52) - The Role of a Marketing Leader: Hiring, Building a Brand, and Setting Strategy(40:52) - MKT1's Mission: Supporting Marketers in the Startup Ecosystem(45:52) - The Future of Startup Marketing and Compensation Trends(50:52) - Advice on Career Growth and Navigating Startup ChallengesSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and
How to think through and negotiate compensationWhen to leave your job and how to break up with your employerTips for nailing interviews for competitive positionsDetermining company culture and values in the interview processTimestamps
(00:00) - - Intro (04:23) - - Navigating high-growth companies(07:44) - - The challenging nature of founders (15:04) - - The Importance of Knowing Your Market Value(18:14) - - Overcoming Communication Challenges in the Job Search(27:42) - - Importance of financial knowledge in business(34:02) - - Understanding Company Culture: Asking the Right Questions(36:07) - - Building and Maintaining Relationships with RecruitersSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.
Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.
Timestamps
(00:00) - - Intro and Exit Five's in-person event(04:21) - - Importance of real-life connections(08:04) - - Importance of event programming(11:52) - - Blending marketer and planner roles in events(16:43) - - Identifying Ideal Partnerships for Events(19:04) - - Event ideas centered around impactful offers(26:01) - - Avoiding overwhelming yourself(27:00) - - Goals of an event(32:48) - - Challenges of being a full-time event marketer(34:27) - - Importance of Project Management Tools(38:45) - - The significance of small breakouts for event networking(40:09) - - Intention and goal-setting for event success(44:19) - - The event calendar algorithm & outroSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more - Visa fler
