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  • Today’s guest is Rosanna Campbell, a freelance content writer who writes “non-boring content” for B2B SaaS clients like Dock, Lattice, and monday.com. She lives in Madrid, Spain, with her husband, son, and their beagle who eats her furniture.

    Rosanna’s been freelancing for eight years. In this episode, we chat in-depth about six tips she shared in a recent LinkedIn post that helped her get clients when she found herself in a “total, terrible, terrifying scramble.”

    Rosanna is also consistent on LinkedIn, which we also talk about at the end of the episode. In fact, she is creating a workshop on how to be successful like her on LinkedIn, so I encourage you to follow her on LinkedIn for information on that workshop and lots of other great tips.

    In this episode, we talk about:

    Why and how she became a freelancer How some freelancers are struggling right now How she shifted her mindset to better “sell” herself How to think about niching down your service and your industry How to evaluate your LinkedIn profile and what it says about you How to make cold emails work for you The opportunities in your email inbox you’re missing out on Why she likes virtual coffee chats Why and how she’s become much more consistent with LinkedIn

    Resources:

    Rosanna’s LinkedIn post: “Need to get a new client, like, NOW?”

    Follow Rosanna on LinkedIn

    Rosanna’s website

    Deliberate Freelancer Facebook group

    Support Deliberate Freelancer at Buy Me a Coffee

    Episode #127 of Deliberate Freelancer: Embrace LinkedIn to Improve Your Business, with Atlas Katari

  • In today’s episode, I recap what my business looked like in November. This includes:

    How much I worked in November. Why I got behind and how I dealt with it. The types of work I did and how I charged. My total monthly earnings. Why I offered to help a new client for “free.”

    What I Learned This Week:

    How Poet James A. Pearson (and his friend) look at burnout:

    “The Hidden Invitation of Burnout”

    Poet James A. Pearson on Instagram

    The Bookshelf: “The Uncommon Reader” by Alan Bennett

    Resources:

    Deliberate Freelancer Facebook group

    Support Deliberate Freelancer at Buy Me a Coffee

    Episode #194 of Deliberate Freelancer: October By the Numbers

    Episode #62 of Deliberate Freelancer: How to Prevent and Deal with Burnout, with Alan Heymann

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  • Today’s guest is Melissa Hobson, who does business as The Ocean Writer Ltd. Her writing focuses on marine science and conservation. Melissa lives in Hastings, England. She has written for National Geographic, Scientific American, BBC Wildlife, BBC Countryfile, New Scientist, the Guardian and more. She also does some content and copywriting for NGOs and companies, but still focuses on the ocean and conservation.

    In this episode, we talk about:

    The revelation she had after a conversation with a friend. Using “I’m so busy” as an excuse. Fear of failure. What she did in her business after a mindset shift. How she gamified her pitching. How she organizes her finances. Using “busy” as a badge of honor or part of our identity. Try this: Ask yourself “why” five times. How she became interested in writing about the ocean. The importance of following your curiosity.

    Resources:

    Melissa’s website

    Melissa on LinkedIn

    Melissa’s article about Fat Bear Week

    Fat Bear Week in Katmai National Park, Alaska

    Deliberate Freelancer Facebook group

    Support Deliberate Freelancer at Buy Me a Coffee

    Episode #163 of Deliberate Freelancer: Dealing with Overwhelm and Uncertainty: A Mini Coaching Session, with Helen Jane Campbell

  • I’m excited about Bluesky! Are you on the platform too? Let’s create a Deliberate Freelancer starter pack — more on that in this episode — but follow me at @MelEdits.

    On today’s show, I share five questions to help you wrap up your year to create a “fresh start” in January. I explain the difference between these five questions and larger questions to ask yourself later in a solo business retreat to set up your year for success.

    The five questions are:

    What do I need to do now to line up work in January? What do I need to do to wrap up the year? Do I need to raise rates or fire anyone? Where do I need to improve my marketing and networking? How much money did I make this year?

    What I Learned This Week:

    Your standing desk isn’t making you any healthier: https://wapo.st/3ApawfD

    The Bookshelf: “Slow Productivity” by Cal Newport

    Resources:

    Deliberate Freelancer Facebook group

    Melanie on Bluesky

    Support Deliberate Freelancer at Buy Me a Coffee

    Episode #149 of Deliberate Freelancer: Evaluate—and Expand or Fire—Your Clients for a Strong 2023

    Episode #123 of Deliberate Freelancer: My 2021 Business Review and Questions to Help You

    Episode #148 of Deliberate Freelancer: How to Line Up January Work Now

  • On today’s show, I talk about how hiring a business coach for a few months helped me get excited about my business again.

    Here’s what I share with you in this episode:

    Why I hired a coach. The initial goals I had with coaching and how that changed. How outlining who my “core self” was helped me with my business direction. Insights that my coach had that helped me. Why you should ask yourself if the services you provide “light you up” and bring you joy. How fight/flight/freeze/fawn may affect our businesses. What the Polyvagal Theory is and a few ways to quickly calm your nerves (see links below).

    What I Learned This Week: I need to create a menu of joy.

    The Bookshelf: “The Caretaker” by Ron Rash

    Resources:

    Deliberate Freelancer Facebook group

    Support ad-free Deliberate Freelancer at Buy Me a Coffee

    How to find a certified menopause practitioner

    Informative Johns Hopkins article about menopause

    Menopause expert Dr. Mary Claire Haver on Instagram

    Dr. Mary Claire Haver’s book “The New Menopause”

    Article “Fight, Flight, Freeze, or Fawn: How We Respond to Threats”

    Reels to show you how to calm anxiety and stress through your vagus nerve:
    https://www.instagram.com/p/C4D5bHNggVY/
    https://www.instagram.com/p/C5oyvuRyiFL/
    https://www.instagram.com/p/DABReeTMLlp/
    https://www.instagram.com/p/DBjkz5RPOgk/
    https://www.instagram.com/p/DB9juS0PLO4/

    Episode #182 of Deliberate Freelancer: A massive pivot from freelancing to owning a business with her husband, with business coach Jenni Gritters

    JenniGritters.com

    Episode #126 of Deliberate Freelancer: A Real Talk About Mental Health—and Languishing

    Episode #137 of Deliberate Freelancer: I’m Grieving. How Can I Keep My Business Running?

  • On today’s new regular monthly episode I recap what my business looked like in October. This includes:

    How much I worked in October. The types of work I did and how I charged. Why a lower-paying passion project can be worth it. My total monthly earnings. How I landed a new anchor client. Why I sometimes break the “freelancing rules” and charge hourly and per word.

    What I Learned This Week: I am not as young as I used to be.

    The Bookshelf: “The Flatshare” by Beth O’Leary

    Resources:

    Deliberate Freelancer Facebook group

    Email Melanie feedback or suggestions about “By the Numbers” episodes: [email protected]

    Support Deliberate Freelancer at Buy Me a Coffee

  • Today’s guest is Reyna Gobel, MBA, MPH, a New Yorker who is a purpose-driven freelance writer. She writes journalism and content on personal finance, travel, pets, and health and nutrition.

    Reyna is a personal finance and health expert and award-winning author. Her articles and quoted advice have appeared in over 300 publications and websites, including Forbes, Money, Reuters, NPR, Harvard Health, and The Atlantic. Michelle Singletary selected three of her books as the book of the month in The Washington Post. Reyna co-created the 30-Day Precision Nutrition Challenge and recently authored the fourth version of Graduation Debt : How to Manage Student Loans and Live Your Life.

    In this episode, we talk about:

    How to reduce your “ghost spending.” The biggest mistakes she sees freelancers make with their finances. The importance of tracking your expenses. How budgeting apps can help you. How unexplained illnesses led to her nutrition journey. What she offers through her nutrition course.

    What I Learned This Week:

    How AI super users are getting ahead at work

    The Bookshelf: “Worst Case Scenario” by TJ Newman

    Resources:

    30-Day Precision Nutrition Challenge

    Book: “Graduation Debt : How to Manage Student Loans and Live Your Life”

    Reyna on LinkedIn

    Deliberate Freelancer Facebook group

    Support Deliberate Freelancer at Buy Me a Coffee

  • I am finally back! I know, I know — this was way longer than that a “summer” hiatus. I’m sorry for the delay, but to be honest, I wasn’t sure I was coming back. I’ll talk about that in today’s episode and share why I did come back (mainly because of you, my wonderful listeners).

    Here’s what I share with you in this episode:

    A few minor changes to the podcast. How my income goals are going. Why my “summer” hiatus took so long. How I was reminded to prioritize what’s important to me. How I spent my summer vacation. Why hiring a business coach was the right move.

    What I Learned This Week:

    The types of Zoom backgrounds that are most and least likely to cause Zoom fatigue.

    The Bookshelf: “Everyone But Myself” by Julie Chavez

    Resources:

    Deliberate Freelancer Facebook group

    Support Deliberate Freelancer at Buy Me a Coffee

    Episode #182 of Deliberate Freelancer: A massive pivot from freelancing to owning a business with her husband, with business coach Jenni Gritters

  • I will be on summer hiatus from June to September. This episode gives you a quick update about my summer plans and provides a sneak peek into what I’m looking forward to talking about in September.

    Resources:

    Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn Melanie’s other podcast, Association Station
  • Today’s guest is Austin L. Church, who returns to the show to talk about his book “Free Money.”

    Austin lives in Knoxville, Tennessee. He helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer, consulting for creator economy companies. He also coaches freelance creatives.

    Austin returned to the podcast to talk about his new book, “Free Money,” which I have read and highly recommend for all freelancers.

    In this episode, we talk about:

    Who this book is for and why he wrote it. How our beliefs about money from childhood affect our businesses now. The financial numbers you need to know to run your business. What “pessimistic pricing” and “weirdly precise” numbers are. Set a price that reduces the chances you will resent the client or the project. The fine line between setting boundaries and being difficult to work with. Why the “hustle” isn’t sustainable and can lead to burnout. The four stages of freelancing: Moonlighter, Hustler, Lifestyler and Diversifier. The money mindset questions Austin asks his clients. For example, fill in the blank: Wealthy people are __________. Making money is __________. How to address our money beliefs and improve our financial literacy. Why investing in a business coach can be important to improve your business.

    Resources:

    Austin’s book: “Free Money: Nine Counterintuitive Moves for Life-Changing Freelance Income” Support Deliberate Freelancer at Buy Me a Coffee
    Connect with Melanie on Threads @MelEdits_DC
    Connect with Melanie on LinkedIn
    Deliberate Freelancer Facebook group
  • Today’s guest is Rachel Meltzer. Rachel lives in Massachusetts after doing the “van life” thing for a few years. She is a freelance writer for software as a service companies or SaaS. She’s written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs and more in the tech and outdoor recreation industries.

    She’s also a coach. She’s coached over 100 freelance writers on launching their businesses and getting clients and then scaling their businesses. She loves the freedom that freelancing gives her to thru-hike, live in a van, move whenever she wants, and spend time with her loyal cat, Bonnie.

    In this episode, we talk about:

    The winding journey that led her to a freelance writing career. How her Appalachian Trail thru-hike in 2018 changed her life. The value in community and sharing experiences with other people. How she went from a scarcity mindset to a healthier perspective. The jealousy we’ve had of other freelancers and how we fight against that. What she learned from a failed project. The importance of perseverance in landing clients. How to “ooch” up your rates. A simple system and aggressive outreach to get clients via LinkedIn. The script she uses in a LinkedIn connection request. What her weekly structure looks like — and why she changes it up about every six months. How she schedules time off in advance — instead of taking “burnout” vacations.

    Biz Bite: Use ChatGPT to create your weekly schedule.

    One of several tips on how to use AI she learned from TikToker SuperHumanCo

    Resources:

    Rachel’s free Get Clients on LinkedIn webinar on June 11 Free Get Clients Guidebook Tons of free and low-fee resources from Rachel Rachel’s website and 1:1 coaching information The Guidebook podcast Austin Church on The Guidebook: Austin L. Church's morning marketing habit will change your life Jenni Gritters on The Guidebook: Jenni Gritters slowed down Episode #182 of Deliberate Freelancer: A massive pivot from freelancing to owning a business with her husband, with business coach Jenni Gritters Episode #164 of Deliberate Freelancer: Using a “freakout” protocol to get work now, with Austin Church Support Deliberate Freelancer at Buy Me a Coffee Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn Deliberate Freelancer Facebook group
  • Today’s guest is Louis Tinsley, a DC-based commercial photographer.

    Louis has been working in the industry professionally for more than 10 years and sits on the board of the DC chapter of American Photographic Artists, where he runs the annual Photo Assistant Workshop. He also recently joined the Northern Virginia Community College Photography & Media Curriculum Advisory Board. His clients have included General Dynamics Corporation, the TED organization, local news station WTOP, and DASH Alexandria Transit Company in Virginia.

    In this episode, we talk about:

    How Louis got into photography. What he loves about being a freelancer — and what he finds challenging. What a good headshot and branding photos can do for your business. What we should consider before we hire a photographer. What should be included in the conversation with a photographer you are considering hiring — how much retouching is done, what to wear, whether a makeup artist is included. How a photographer should work to put a nervous subject at ease. What happens after we do a photography shoot and what might be included in the package and services. How often we should update our headshots and business photos. How AI is affecting photography. Advice for freelance photographers about how to keep enjoying the work.

    Biz Bite: Try to control the flow of time as best you can.

    Resources:

    Louis Tinsley website Louis on Instagram Louis on Twitter Support Deliberate Freelancer at Buy Me a Coffee Episode #68 of Deliberate Freelancer: Yes, You Need to Build a Personal Brand, with Hilary Sutton
    Episode #106 of Deliberate Freelancer: How to Use Video to Connect with Your Audience, with Anita Kwan Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn Deliberate Freelancer Facebook group
  • Today’s guest is Kelly McSweeney, a content marketing writer. Kelly works from her home office in Massachusetts with a small dog by her side. She has been a self-employed writer for nearly eight years, with clients that include research institutions, big tech companies and marketing agencies. Kelly explains cutting-edge science and emerging technology to intelligent, curious audiences. In recent years, she has added writing video scripts and moderating webinars to her services, which is today’s topic.

    In this episode, we talk about:

    The micro services freelancers can provide as a part of the video creation package. How Kelly learned the unique style of writing video scripts. How script writing is more collaborative and creative than writing articles. The length of projects and time involved. The different types of videos. Working with a video producer (whether freelance or from an agency). How to charge and the challenge with a longer pay cycle. What to consider when creating the scope of work. How to find clients. What moderating webinars entails. The qualities a good moderator needs. How generative artificial intelligence is affecting content marketing.

    Biz Bite: Use mind mapping to brainstorm.

    Resources:

    Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Kelly’s website Kelly on LinkedIn Episode #106 of Deliberate Freelancer: How to Use Video to Connect with Your Audience, with Anita Kwan Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn
  • Today’s guest is Annemie Tonken. Annemie lives in Chapel Hill, North Carolina. She has been a professional photographer since 2010 and is the owner of Megapixie Photography.

    She also teaches creative entrepreneurs how to run profitable, sustainable businesses they love, by focusing on how they can develop helpful business systems and strategies. And, she’s the host of a business podcast for photographers called This Can’t Be That Hard and the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated way.

    In this episode, we talk about:

    How she became a photographer and later focused on family photography. How a surgery left her income and business vulnerable — and she vowed to change that. Her lightbulb moment that led to her membership program. Why we should think creatively about the business side — and not just the creative services we provide. The importance of listening to the challenges many of your clients continue to have. Tips on how to set up and sell your own membership program. Why this is a good model for branding photographers and writers, too. How to adopt this model to service businesses beyond photography. What freelance photographers struggle with and how Annemie responds. The three phases of business Annemie thinks about.

    Biz Bite: Conduct an audit of your business systems — with the goals of automation and outsourcing.

    Resources:

    Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Annemie’s This Can’t Be That Hard website, podcast and courses Annemie’s This Can’t Be That Hard Instagram account Annemie’s photography website Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn
  • Today’s guest is Abby Nieten. Abby lives in the Indianapolis, Indiana, area, with her husband and three sons. A year ago she launched her freelance business, Shining Waters Editorial, where she is a copy editor and proofreader specializing in business content and nonfiction manuscripts.

    Abby also recently launched a monthly newsletter called Stream of Confidence, which is for authors, writers and other business professionals who want to create and publish content that impacts other humans. It offers a steady stream of encouragement, inspiration, connection and quality assurance tips to help you publish your work with confidence.

    In today’s episode, Abby and I talk about:

    How a layoff led to her freelancing career. Feeling undervalued and burnt out in the corporate world. How she prepared for freelancing while still working full time. How she’s getting clients. Trying to figure out pricing. Four pivotal lessons she’s learned over the past year. Why she wishes she had taken a break between being an employee and starting her freelance business. Just do it — you don’t have to wait until you build the perfect structure and business plan before you start freelancing. The challenge of finding the right client mix to provide more stability. The importance of keeping a “sunshine folder” of evidence of your good work.

    Biz Bite: Explore the technology you’re already paying for before buying the new “shiny object.”

    Resources:

    Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Abby’s website: ShiningWatersEditorial.com Abby’s Stream of Confidence newsletter Abby on LinkedIn Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn
  • Today’s guest is Brionna Ned, a former big-law lawyer and in-house counsel for tech companies. She is now a legal educator and a writer. Her company, The Everyday Lawyer, is a legal education and consulting service for small business owners that provides you with the legal knowledge you need to create solid foundations in your business. She also has a course: Contract Foundations for Freelancers.

    In this episode, we talk about:

    How Brionna went from lawyer to owning a legal education business. What she loves about her business. The basics of contracts. Why all service providers need a contract — and the reason is probably not what you think. How to put boundaries in your contract. Why it’s important to customize your contract and be sure you understand what it says. What to do if you — or your client — doesn’t want to use a contract. What to look for in a contract that a client sends you. How to explain to a client (and really, their lawyer) why certain contract provisions don’t apply to you and should be deleted. Why indemnification clauses are harmful and how to try to get them removed from a contract. If you can’t get indemnification clauses removed, know how to suggest changes to limit them in a scope. Don’t sign a non-compete clause. The difference between a non-disclosure agreement and a confidentiality agreement. How to be proactive in ensuring you will be paid and paid on time. What to do when you are not getting paid on time.

    Biz Bite: Not all money is good money. (Trust your instincts!)

    Resources:

    Deliberate Freelancer Facebook group The Everyday Lawyer website Brionna’s Contract Foundations for Freelancers course Brionna on Threads Brionna on Instagram Support Deliberate Freelancer at Buy Me a Coffee Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn
  • On today’s show, I discuss the current state of freelancing, which includes massive layoffs and shuttered clients in the media and tech world. But even if that isn’t affecting you — maybe you’re even having your best year yet — you need to be prepared for the lean times and to set up your business to lessen the risk of feast-or-famine. That includes setting yourself apart, diversifying, always marketing, and more.

    Here’s what I share with you in this episode:

    The number of layoffs in the media industry in the past year. The hits in the tech industry. The number of freelancers in the U.S. — the highest number in history. Should you panic — or investigate and embrace opportunities? How to be a “futurist” for your industry and why that’s important. Reflecting on whether your skills need to improve. How to set yourself apart from the competition. How to “bridge” to new projects and services. Why setting and tracking monthly income goals is crucial. At least 10 marketing ideas to try right now. When to raise your rates.

    Biz Bite: Organize your tasks into front stage and back stage.

    The Bookshelf: “Nightwatching” by Tracy Sierra

    Resources:

    Support Deliberate Freelancer at Buy Me a Coffee Join the discussion in the Deliberate Freelancer Facebook group Episode #64 of Deliberate Freelancer: Using a “freakout” protocol to get work now, with Austin Church Episode #180 of Deliberate Freelancer: How to Crush Your Fear of Self-Promotion and Get Clients Now, with C.J. Hayden Episode #116 of Deliberate Freelancer: How to Create Case Studies to Land New Clients, with Emma Siemasko Episode #160 of Deliberate Freelancer: The Dreaded Feast or Famine! Episode #54 of Deliberate Freelancer: Think Digital First and Other Ways to Make Money Now Episode #53 of Deliberate Freelancer: Pivoting and Finding Resilience C.J. Hayden blog post “Avoiding the Feast or Famine Trap for Your Business” MBO Partners “State of Independence in America 2023” report “New Study Reveals Surge in Six-Figure Earners” Connect with Melanie on Threads @MelEdits_DC Connect with Melanie on LinkedIn
  • Today’s guest is Jenni Gritters, from Oregon. She is a business coach for freelancers and creators. She’s also a former journalist, and a current writer who runs a small content and community agency called The Riverwoods Media Group. Jenni is the former co-host of The Writer’s Co-op podcast and workshops.

    Be sure to check out Jenni’s group coaching program for freelancers, called SUSTAIN.

    In today’s episode, Jenni shares how she made a massive shift in her business, going from a freelancer; then part-time freelancer while raising two young kids, while her husband was a critical care nurse; then being the primary income earner while her husband took on the primary household and kid duties (and joined Jenni’s business).

    We talk about all that, but we also talk a lot about building a successful business, from Jenni’s coaching perspective, which I really appreciated and learned from.

    In this episode, we talk about:

    The many pivots and iterations of Jenni’s business. How, as a freelancer, she carried over the same negative work patterns she had as an employee. Going from reactive to proactive in our business. The decision for her husband to quit his nursing career and Jenni to become the primary income earner. Splitting her business between coaching and a content agency. How she structures her week — and why she takes Fridays off. How she makes money as a coach. How she switched from sole proprietor to an LLC to an S-Corp. Addressing the pushback against six-figure freelancers. How your identity as a journalist may be holding you back. How to evaluate and reflect on your business through a business audit. How to make micro changes to gradually change the structure of your business. Many freelance writers are experiencing a downturn — tips to find more work in this weird season.

    Biz Bite: Defining your “needle movers” every Monday

    Resources:

    Support Deliberate Freelancer at Buy Me a Coffee

    Deliberate Freelancer Facebook group

    Jenni’s group coaching program for freelancers: SUSTAIN.

    Jenni’s website

    Jenni on Instagram

    Jenni on Twitter

    Subscribe to Jenni’s “Mindset Mastery” free Substack newsletter

    Download Jenni’s free business planning workbook

    Gusto online payroll tool

  • In today’s episode, I am turning the microphone over to some of you, the listeners. Last fall I asked listeners to share their successful marketing tactics that landed them new clients. Today, eight listeners share their marketing wins with you.

    While each unique to the freelancer, there are a few themes. Often, the win originated from something simple, something that might not even have felt like marketing … and yet it paid off.

    Building relationships — which I talk about all the time — is also a theme here, as are staying curious and always looking for the opportunities in front of you.

    Here are the eight listeners sharing their success stories:

    Randy Ford Jonna Michelle Anja Lordanić Mustać Cat DiStasio Angela Myers Belinda Grace Fischer Nancy Keaton Pete Croatto

    Biz Bite: Do an energy audit

    The Bookshelf: “Northwoods” by Amy Pease

    Resources:

    Support Deliberate Freelancer at Buy Me a Coffee

    Episode #180 of Deliberate Freelancer: How to Crush Your Fear of Self-Promotion and Get Clients Now, with C.J. Hayden

    Connect with Melanie on Threads @MelEdits_DC

    Connect with Melanie on LinkedIn

    Deliberate Freelancer Facebook group

  • Today’s guest is business coach and author C.J. Hayden, who lives in Philadelphia, Pennsylvania.

    C.J. Hayden is the author of seven books and hundreds of blog posts, articles, and courses on marketing, self-employment, and productivity. Her bestselling book “Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches” has become the marketing bible for thousands of self-employed professionals and freelancers.

    C.J. has been a business coach for several decades now, helping self-employed professionals and creatives thrive. Her newest book is “Overcoming the Fear of Self-Promotion.” Other books include “The One-Person Marketing Plan Workbook” and “50 Ways Coaches Can Change the World.”

    In this episode, we talk about:

    How C.J. helps her coaching clients by being a “thinking partner” How the pandemic changed how we connect with clients Why referrals are the best way to land clients — and how to cultivate a referral network How introverts and shy people can prepare for networking conversations and build business relationships Marketing mistakes people make when trying to land new clients Consistent tactics — and creating a marketing routine —to get new clients Why tracking your follow-ups is important — and how to do it 7 types of fears we may have when it comes to self-promotion How to discover which fears you have and learn how to overcome them How the fear of success might be holding you back

    Biz Bite: Shut Up & Write! (a community to help you get your writing done)

    Resources:

    Donate $5-$50 to support Deliberate Freelancer at Buy Me a Coffee Join the Deliberate Freelancer Facebook group Connect with C.J. at https://cjhayden.com Download C.J.’s free “Blueprint for a Thriving Mission-Based Business” ebook Episode #173 of Deliberate Freelancer: How to Rethink — and Land More — Anchor Clients, with Wudan Yan Episode #167 of Deliberate Freelancer: How to Use a “Cornerstone” Piece to Build a Content Marketing Plan, with Cassandra Le Episode #164 of Deliberate Freelancer: Using a “freakout” protocol to get work now, with Austin Church Episode #61 of Deliberate Freelancer: Getting Very Specific on Who Your Perfect Clients Are, with Eman Ismail Connect with Melanie on Threads Connect with Melanie on LinkedIn