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Sensor Tower State of Gaming 2024www.sensortower.com/state-of-gaming-2024
Data.ai Mobile App Market Forecast 2030
www.data.ai/en/go/mobile-app-market-forecast/
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In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues.
00:00 Introduction
02:58 Mobile Gaming Market Trends
07:26 Regional Differences in Mobile Gaming
11:23 Impact of ATT and Post-COVID Market
21:38 Subscription Gaming: Netflix and Apple Arcade
25:48 Top Games and Publishers
28:56 Marketing Trends in Mobile Gaming
31:01 UGC Ads and Community Engagement
31:21 Monopoly Go's Strategic Community Targeting
34:53 The Power of Social Media Platforms in Gaming Ads
36:27 The Rise of IP and Brand Integration in Games
39:41 Transmedia Trends
44:11 Apps vs. Games
58:42 Marketing Predictions
01:04:50 Final Thoughts
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They say a week without TWIG is like a beach without sand. Well, it seems like there's sand in Squad Busters' growth engine. The game had the most bombastic launch of any Supercell game and is now experiencing the fastest fall as well. The crew analyzes early numbers and potential reasons behind the rapid decline.
We also talk about Netflix Games, which seems to have ended its honeymoon period and is now having a come-to-Jesus moment after big investments and not-so-big returns.
your hosts: Mishka Katkoff, Eric Kress, Jen Donahoe and Phillip Black
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Klang Games out of Berlin has raised 77M over 6 funding rounds from reputable investors like Supercell, LVP, North Zone, and Makers Fund.
The company was established in 2013, 11 years ago. They haven’t shipped the game they have been raising against. So they can’t have any scalable objective data to show they are heading in the right direction.
And despite all of this, they are somehow able to raise consecutive rounds of tens of millions. Year after year!
In this episode, we got Klang co-founders talking about their journey thus far and me trying to figure out how in the hell they are able to get funded for their never-ending story.
Huge thanks to co-founders Mundi Vondi and Odder Magnusson for coming on the podcast. I wish their game, when or if it eventually comes out, much success.
Trigger warning: if you’re a founder struggling to raise funding despite doing every little thing that VCs requested and showing promising early KPIs, this podcast may enrage you.
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In this week's show, the crew dives into Voodoo's acquisition of BeReal and the Sandbox's 20M convertible note. With all the events taking place the crew discusses Xbox Showcase, Ubisoft Forward, and the Summer Game Fest.
With Phil out and Miska in Spain, this is the first Nordic-free episode in a year.
hosts: Jennifer Donahoe, Laura Taranto, Erick Kress, and Mishka Katkoff
sponsors: Xsolla, Heroic Labs, AppsFlyer and Sensor Tower
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Gerard Miles (www.linkedin.com/in/gerard-miles) is a veteran executive headhunter, who shares his extensive 15-year journey with a special focus on the gaming industry over the past decade.
We explore Gerard’s founding of Mission One (www.missionone.io), a company dedicated to sourcing top-tier executives globally, and delve into the significance of executive search in a rapidly expanding industry.
Gain valuable insights into the complexities of hiring gaming executives, cultural integration, and the exclusive value of knowing both the industry and its people.
Discover the challenges of headhunting for key roles, the importance of leadership, communication, and strategic understanding, and how to build long-term relationships in this high-stakes world.
We also tackle diversity, cultural fit, and common hiring pitfalls, offering practical advice for professionals aiming to navigate executive careers in the dynamic gaming sector.
00:00 Introduction and Guest Overview
02:31 Gerard's Journey into Gaming Recruitment
06:16 Executive Search Process
13:52 Challenges in Attracting Top Talent
29:50 Qualities of Exceptional Executives
45:31 Understanding Client Culture
46:39 Soft Signals in Candidate Assessment
51:13 The Importance of Diversity in Hiring
58:16 Common Mistakes Executives Make
01:02:07 Community Questions: Industry Insights
01:07:17 How to Get Noticed by Headhunters
01:10:07 Red Flags in Executive Hires
01:13:24 Big vs. Small Companies: Executive Hiring
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Join the industry's spiciest newsletter:https://www.deconstructoroffun.com/subscribeWith Mishka gobbling birthday whey cakes, the crew looks at Squad Busters’ week 1 returns, and it’s not pretty. The specter of Boom Beach is starting to cast its shadow.Meanwhile, Phil talks about Destiny 2 stumbling in its last hoorah, while Laura talks about Stumble Guys standing straight. Jen gives the 411 on new EU app stores, and Eric thinks Star Wars Hunters breaks the MOBA curse. Or not.
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Join us for an insider tour of Voodoo’s HQ and uncover the journey to hybrid casual success with Voodoo’s Gabriel Rivaud, VP of Gaming.
Gabriel Rivaud:https://www.linkedin.com/in/gabriel-rivaud-21210744/Michail Katkoffhttps://www.linkedin.com/in/michailkatkoff/Sign up for our weekly newsletter. You won't regret it!https://www.deconstructoroffun.com/subscribe
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Squad Busters is released and we have more thoughts about it. Ubisoft's XDefiant hits 1M unique users, bringing Phil immense joy. Crew debates who does Fall Guys better than Fall Guys? Stumble Guys...? We'll also warm you up for the upcoming Summer Games Fest on June 7.
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The hosts: Jen Donahoe, Eric Kress, Laura Taranto, and Phillip Black
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Phillip Black, Michail Katkoff, and guest analyst Matthew Emery deconstruct Supercell's 6th billion Dollar franchise just before it is launched to the global audience.To read the full deconstruction, go to:https://www.deconstructoroffun.com/blog/2024/5/26/squad-busters-supercell-hits-the-apex-or-spins-off-track
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Anime corrections, baseless speculation about Applovin, Take-Two earnings, and the GTA 6 launch date window. We speculate on the reason for Squad Busters’ massive 40M pre-registrations. Phil can’t wait to talk xDefiant. Mishka cosplays Jen and covers ad creative. All that and more on today’s TWIG
your hosts: Jen Donahoe, Eric Kress, Phillip Black and Michail Katkoff
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Join seasoned UA and marketing consultant Matej Lančaric as he shares his decade-long journey from being an employee to running a global user acquisition consulting business. Discover his transition to solopreneurship, client management tips, and leveraging AI tools. Gain insights on balancing work, creativity, and family life alongside the importance of genuine passion and unique goal-setting approaches.
This episode is packed with valuable advice for both aspiring and veteran consultants, including tips on growing professionally, networking, and content creation. Perfect for anyone looking to master the solopreneur path with hard work, persistence, and enjoyment.
Matej’s solopreneur journey in his own words
https://lancaric.me/matej-lancaric-the-story-of-a-solopreneur/
The state of ad creatives in-app marketing report:
https://www.appsflyer.com/resources/reports/gated/state-of-creative/?formsent=true
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The big topic of the episode is Netflix which struck a partnership with Roblox. What does this mean to Netflix Games? Hear our hypothesis. The crew has BIG debates about Eurovision, and Tencent's role is Supercell's turnaround as well as anime. Your hosts:Jen Donahoe, Michail Katkoff, Phillip Black, and Eric Kress
Segments:
00.00 Shill & Banter
09:20 News & HOT takes44:23 Netflix Games is in trouble?61:30 Xbox PR disaster
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In this episode of the Deconstructor of Fun podcast, host Mishka Katkoff engages with Ben Porter, NewZoo's Director of Consulting, to delve into the profound shifts within the gaming industry reflected in NewZoo's latest report. They explore a variety of pressing topics such as the industry trends post-COVID-19, console market dynamics, opportunities for game developers, the impact of AI and technological advancements, and the shifting dynamics of player engagement. Additionally, they address the economic aspects influencing the industry, including inflation and the increase in demand for profitability over growth. A key discussion revolves around the challenges and strategies for future growth, touching on the importance of breaking through market concentration with innovation and versatility in game development. Ben provides insights into the role Chapters:00:00 Welcome to the Deconstructor of Fun Podcast01:39 Introducing Ben Porter and NewZoo04:29 The Pulse of the Gaming Market in 202313:30 The Challenges and Opportunities in PC and Console Gaming30:31 Navigating the Mobile Expansion for PC and Console Publishers38:05 PS5 Exclusives and Market Diversification39:18 The Shift from Mobile to AAA: Challenges and Changes40:01 Xsolla: Empowering Game Developers for Global Success40:34 Analyzing Market Concentration in PC and Console Gaming42:04 The Secret Sauce Behind Top PC and Console Titles44:20 Navigating the Competitive Landscape of New Game Titles52:16 The Impact of Remakes and Remasters in the Gaming Industry58:02 The Role of Transmedia in Engaging and Expanding Game Audiences01:03:38 Understanding Playtime Trends and the Future of Gaming01:12:52 High-Level Predictions and Closing Thoughts
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Players prevail with Helldivers 2 vs Sony PSN, Nintendo announces Switch 2 is coming before the end of Q125, Unity gets a new boss, Squadbusters racks up the pre-registrations, and Turkish Spyke Games goes to the Moon (Active).
Hosts: Eric Kress, Jen Donahoe, Laura Taranto & Phillip Black
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Listen and watch (there are visuals!) as industry veterans Jen Donahoe, Laura Taranto and special guest Ken Landen deep dive into 'Legend of Mushroom,' the idle action mobile game that's taken players (and revenue) by storm. We'll break down the game's mechanics, exploring what made this game into the success it is today.Whether you're a seasoned player or new to the realm, there's something here for everyone.
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Recently hitting the milestone of 30 years working in game design, Spry Fox Chief Creative Officer Daniel Cook has long been a leading voice in the game industry. To celebrate his long and distinguished career-spanning games like Realm of the Mad God, Triple Town, Alphabear, and Cozy Grove.
MIA host Ethan Levy returns to the mic to talk to Dan about his many lessons and accomplishments. Most importantly, Dan talks about how as a team, Spry Fox found their shared, authentic voice, and how this has led to efficiency in production and success in the marketplace as they consciously chose to specialize in cozy games.
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The prodigal son, Ethan Levy, makes his return to the podcast as the team discusses Newzoo’s latest PC and Console data as well as Liftoff’s 2024 Casual Gaming Apps Report. Hold tight for your weekly dose of news!
Hosts: Jen Donahoe, Laura Taranto, Phillip Black & Ethan Levy
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Andrew Rose, the Chief Product Officer of Voldex, shares his journey and experiences in the Roblox game development space. Voldex, a company that acquires and scales Roblox games, has seen success by applying traditional free-to-play game development strategies in the unique ecosystem of Roblox.
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Get ready for your weekly dose of unfiltered game industry news. In this episode, the crew discusses Supercell's and Dream's latest titles. We also talk about the history and future of celebrity collaborations within games.
Your hosts: Jen Donahoe, Eric Kress, Laura Taranto & Phillip Black
our partners: AppsFlyer, Xsolla, Heroic Labs & Data.ai
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Product Deep Dives looks at Playrix's Township to deconstruct how this game went from a farming sim to a multi-billion dollar success. Join Laura Taranto and Jen Donahoe as they reap what this game has to offer!
Make sure to watch with video, as we have data and insights you won't want to miss.
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