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It’s never too late to do what’s right. And with the hate around the world at an all-time high, there is no better day than today to re-release a conversation with an incredible founder who chose to stand up against hate---no matter the impact on her business. Caroline D’Amore is a friend and an advocate for the Jewish community, and as someone who owns a business had every thing to lose—but wasn’t afraid to stand up for what was right.
Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist attacks marked a significant moment in her career as Pizza Girl turned activist. Host, Lindsay Pinchuk was so taken by Caroline and her activism, she invited Caroline to join her for one of the most important and honest conversations we've ever had here on the show.
Lindsay and Caroline delve into the complexities of balancing business with activism. Caroline acknowledges the challenges but emphasizes the necessity of mental health and self-care. She advocates for speaking one's truth, reinforcing that the impact of such actions often surpasses the potential risks associated with losing followers or business.
The episode celebrates the power of authenticity, the importance of advocacy, and using one’s business platform for achieving broader social good.
Quotes:
"I just couldn't believe that something so atrocious and devastating and awful could happen to so many people in Israel to then see within even just a few days where there was not even time to mourn, there was such a backlash and hate parade." (15:38 | Caroline D'Amore)"I will not stop. I will not be silenced. I do not scare easily." (26:26 | Caroline D'Amor)"Life is short. And people kept saying to me, if I lose my business tomorrow, at least I know that I stood for something." (34:39 | Caroline D'Amore)Connect with Caroline D'Amore:
http://www.instagram.com/carolinedamore
http://www.instagram.com/pizzagirl
ICYMI: Grab Lindsay's JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow Lindsay and Dear FoundHer... on Instagram.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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"Knowing when to ask for help will play a key role in your growth and ultimately in your success." ---Lindsay Pinchuk
Look for the helpers. This is a notion that doesn’t just apply to catastrophic situations, but to business as well. And whether you’re just getting started, a year in or five years in—knowing when to ask for help will play a key role in your growth and ultimately your success.
Today's conversation discusses the importance of not only asking for help in business, but it also provides examples of how to find and utilize helpers. The key takeaway is that asking for help can lead to growth and success in your business.
Takeaways
Don't be shy to ask for help in your business.There are people out there who are willing to help you, especially other business owners.Different types of helpers include task-oriented helpers, brand awareness helpers, mentors, and those who can provide marketing assets.You can find helpers within your network, family and friends, your brand's community, and your target community.ICYMI: Grab my JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
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Saknas det avsnitt?
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While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.
Dana discusses leveraging her family’s background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.
Quotes
“Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn’t do that. I couldn’t do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)“I kept quality and people saw that. It’s paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that’s too expensive for me.’ Okay, it’s not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye)Connect with Dana Lynn Kaye:
http://www.instagram.com/danalynnkaye
http://www.instagram.com/devotionnutrition
30+ Ideas for Partnerships: https://lindsaypinchuk.myflodesk.com/eaf29325-febb-4f33-8137-2bc1fbbe4fd5
RSVP for Dear FoundHer... Live: http://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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You have to start somewhere—and this week alone Lindsay Pinchuk was asked by FIVE PEOPLE: I have an idea for a business, how do I get started?
So she's dedicating today’s conversation to giving you tangible steps that you can take to get going. And even if you’ve started, this is a great place to listen and learn and make sure that you have dotted all of your I’s and crossed all of your t’s.
You will talk away with eleven tangible steps that will get your business off the ground, and will lay the foundation of what's to come. Start here. LFG...
You can also make sure to grab the guide that goes along with this episode here:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
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Kathrin Hamm, originally an economist at the World Bank, turned her chronic insomnia into an opportunity by creating Bearaby, a thriving business centered around a unique product: a weighted blanket made entirely from organic materials, without plastic beads. Her journey involved overcoming skepticism from manufacturers and the complexities of introducing a new, sustainable product category to the market. Kathrin's determination led to a brand that epitomizes comfort and eco-friendliness.
Using Bearaby’s direct-to-consumer model, Kathrin leveraged user-generated content and established key retail partnerships with major players like Nordstrom and West Elm, helping to expand Bearaby’s market presence and confirming consumer demand for eco-friendly, health-centric products.
Kathrin discusses the crucial role of community and networking in her entrepreneurial journey. Connecting with other founders and mentors provided the support and insights needed to navigate the challenges of startup life. This sense of community is something Kathrin believes all entrepreneurs should tap into to drive their businesses forward.
Quotes
“It was really a lot of Googling, a lot of reaching out to people, building that network early on. As a first time founder and someone who wasn’t in that field before, I didn’t have a lot of contacts. So for someone to start thinking about the business, think about who you know and who you can reach out to and build that network early.” (14:23 | Kathrin Hamm) “I was in my mid-thirties and people thought I’m crazy to quit a solid job and then start selling blankets on the internet. I think it’s never too late to start, especially if you’re passionate about something. Give it a year. Don't look back. And if it doesn’t work out, you will have a great learning experience.” (37:43 | Kathrin Hamm)Connect with Kathrin Hamm:
Instagram: http://wwwinstagram.com/mybearaby
Grab Lindsay's e-book, The Partnership Blueprint: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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On Tuesdays episode of Dear FoundHer, Suzanne Sitrin, Founder of Blue Birch Consulting talked about your offer and knowing how to price your product or services. Today, Host, Lindsay Pinchuk continues the conversation, sharing with you some of the tips she uses my own clients and for herself when shaping an offer that sticks.
Takeaways
Write out all the tasks involved in the job and estimate how long it will takeUse your desired hourly rate to set a retainerHave a low-end price in mind for negotiationFocus on the one or two things you excel at and be known for something specificSimplify your process and use templates to create proposalsUnderstand your target customer and speak their languageTest your offer and make changes as neededStay true to your valuesShare your offer regularlyJoin us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
Sign up for our newsletter and never miss an offer again
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Make sure you connect with both @lindsaypinchuk and @dearfoundher on Instagram!
Hosted on Acast. See acast.com/privacy for more information.
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Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships.
Suzanne’s insights into pricing are particularly valuable—she discusses how understanding the scope of work, aligning with market rates, and standing firm in negotiation talks are key to developing a successful pricing strategy.
Suzanne also shares her future goals, which include expanding her role in leadership development and exploring opportunities like speaking engagements and board positions. She emphasizes the importance of aligning with a clear vision and mission, yet staying adaptable to the ever-changing business environment.
Quotes
“Successful organizations recognize that if [they] don't invest in people, it doesn't matter what [they] are here to try to do, [they] will not be successful in accomplishing it. So I help organizations place value in people, build leaders, individual leaders and leadership teams to really help optimize the people within an organization.” (16:23 | Suzanne Sitrin) “Anytime you’re in business for yourself, it's feast or famine. You eat what you kill. All those expressions that people talk about. And anyone who knows me and has worked with me knows that I would go through this cycle of I'd be so incredibly busy. And I'd almost be stressing about how I could find enough time in the day to get what I need to get done. And then, that project would inevitably end, as projects do.” (20:13 | Suzanne Sitrin) “I have this passion about longevity and kind of researching what makes a meaningful, purposeful life. And it is to feel purposeful and connected and have a sense of community. Those are really important to me. I want to be intentional about continuing to carve the path that I want for myself at this stage of life. (48:25 | Suzanne Sitrin)Connect with Suzanne Sitrin:
http://www.instagram.com/bluebirchconsulting
http://www.bluebirchconsulting.com
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process. She outlines five foundational basics for marketing a business: identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.
Takeaways
Consistency and commitment are key to achieving success in business.There are no shortcuts or quick fixes; success requires putting in the work.The foundational basics for marketing a business include identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.Your story is your hook and helps humanize your brand and connect with your target audience.Building an email list is essential for direct communication with your community.Clearly communicate the problem you solve and how people can transact with you.These foundational basics provide a solid foundation for future growth and expansion strategies.Quotes:
"Building and growing your business is definitely a marathon. It is not a sprint.""There was no shortcut. There was no hack. There was no quick fix that led to these wins."Grab Lindsay's E-Book:
THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Hosted on Acast. See acast.com/privacy for more information.
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“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world.
Working under food critic Jeffrey Steingarten at Vogue and alongside chef Daniel Boulud, Gail gained invaluable lessons that paved the way for her role at Food & Wine Magazine. It was here that Gail's involvement with the Food & Wine Classic in Aspen would eventually lead to her television debut on Bravo's “Top Chef,” bringing her into the spotlight and influencing the culinary industry at large.
Beyond television, Gail discusses her venture into entrepreneurship with Bumble Pie Productions, aiming to elevate diverse voices in the culinary space. She reflects on the challenges and rewards of balancing a high-profile career with being a present parent, sharing personal anecdotes about integrating family life with her professional endeavors.
This episode shows how passion, when pursued diligently, can lead to fulfilling and successful careers. Gail Simmons reminds us that with the right ingredients, anyone can cook up their dream career.
Quotes
“I am not an expert in parenting. We're all just trying to do it. And also just in navigating the challenges of life in general. I love that I love my job. That doesn't mean that it's all awesome. It's still called work for a reason, right? I make it sound very glamorous, but I assure you I'm not just going to 12-course tasting menus and jetting to Aspen every day.” (44:00 | Gail Simmons) “The goal of running a business, no matter how big or how small, is to do less for the most cost. It's not to do 100 things for $5, to do five things for $100.” (49:03 | Gail Simmons) “I think it's valuable to not have a perfect plan. I don't believe in the five-year plan because inevitably the world will trip it up. You don't know where the world will be in five years. How can you possibly know where you will be? I always say, have the foresight to walk ahead confidently. But make sure to keep looking to the left and the right because that's where the opportunities are." (53:03 | Gail Simmons)Connect with Gail Simmons:
Instagram: http://www.instagram.com/gailsimmonseats
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why.
User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.
In today's conversation Lindsay will take you through the benefits of using UGC, ideas for UGC, how to execute a UGC campaign in your own marketing strategy and a case study showcasing how Lindsay used UGC for her own benefit with the Dear FoundHer... brand.
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
Grab Lindsay's E-Book:
THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Hosted on Acast. See acast.com/privacy for more information.
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Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer.
Gretchen shares the realities of running a nonprofit, from staying true to its mission to managing the challenges of fundraising and community engagement. She outlines practical ways businesses can support her cause, such as hosting bake sales or customizing cookies for corporate purposes. This demonstrates how for-profit initiatives can effectively contribute to philanthropic efforts.
Throughout the discussion, Gretchen emphasizes the importance of authenticity, a clear mission, and the courage to embrace new challenges despite the fear of failure. Her belief in grassroots involvement highlights her conviction that everyone has the power to make a difference regardless of their resources.
This episode is a reminder of the importance of clarity in both mission and communication, which is essential for anyone looking to make an impact through their work. Gretchen turned her grief into a global campaign against pediatric cancer, proving that from the deepest sorrow can come the greatest strength.
Quotes
“I know my son inside and out and I know that his expectation of us who were left behind is that if there was something we could do to make it better for somebody else, we should do it. No matter what it is.” (22:12 | Gretchen Witt)“You have to be doing something for the right reason and the right purpose. And it has to be something that you believe in.” (24:39 | Gretchen Witt) “Starting an organization, whether it's a for-profit or a non-for-profit business, is not for the faint of heart. You better believe in what it is that you are doing without a shadow of a doubt. You have to have an idea of what it is that you're doing, why you're doing it, why it's important and why it's needed.” (24:45 | Gretchen Witt)Connect with Gretchen Witt:
Instagram: http://www.instagram.com/cookies4kids
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines. A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business.
In today's episode we're talking about the importance of mentorship for female entrepreneurs. You'll hear Lindsay Pinchuk, host of Dear FoundHer... share her own mentorship story and then share five reasons why a mentor can be helpful. She rounds out the episode with five ideas of where you can find the right mentor for you and your business.
If you liked today’s conversation, I would LOVE it if you left a 5 star rating and a review so that others can find this conversation. All you have to do is go to ratethispodcast.com/dearfoundher or click the link in the show notes to leave a review wherever it is that you podcast.
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Just a heads up! We’re changing things a bit around here. Our INTERVIEW episodes will be on TUEDAY and our FoundHer Files Case Study or a lesson with Lindsay will be on Thursdays!
Hosted on Acast. See acast.com/privacy for more information.
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Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.
Her journey began with a simple observation she and her co-founders made while selling wine in grocery stores: the wine aisle lacked charitable initiatives. This insight led to the start of ONEHOPE Wine, a venture that initially operated out of their cars, which they later learned was illegal. However, a turning point came when they formed a partnership with the esteemed Mondavi family, which lent credibility to their brand and helped improve the quality of their product. Today, ONEHOPE Wine boasts annual sales of 1.5 million bottles and has contributed over $10 million to nonprofits. Distinguished by its mission-driven ethos, the brand is committed to giving back, donating 10% of its profits to various charitable causes. Through their "cause entrepreneur" program, ONEHOPE Wine empowers individuals to join their mission and fundraise for causes they care about through wine sales.
Kristen emphasizes the importance of authentic, transparent, and mission-driven business practices. Her advice for aspiring entrepreneurs is clear: surround yourself with supportive people, embrace confidence, and never underestimate the value of finding the right mentors.
Quotes
"We wanted a wine brand that gave back 365 days of the year, no caps on what we donate. And, then to be able to support multiple different causes too." (10:02 | Kristen Shroyer)"My advice to someone who simply wants to find a mission that aligns with their business is to make it very authentic to your personal story and what you're trying to accomplish as a business. And be very transparent." (33:05 | Kristen Shroyer)Connect with Kristen Shroyer:
http://www.instagram.com/onehope
http://www.instagram.com/winesipster
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership with Target into a multi-7-figure activation.
She's walking you step-by-step through the process of how she made this happen.
Grab it here: 30 Ideas for Simple Partnerships to Grow Your Business + Bottom Line
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Just a heads up! We’re changing things a bit around here. Starting next week, our INTERVIEW episode will be on TUEDAY and our FoundHer Files Case Study or lesson will be on Thursdays!
Hosted on Acast. See acast.com/privacy for more information.
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"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her.
But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose her content and really squeeze every last bit of juice out of it.
Unless you’re a content creator, you don’t want to be creating content all the time—instead you want to create content that connects and then USE it, and reuse it, and really make the most of it. Once you put your content to work for you with a process to repurpose it you will grow your brand awareness, engagement and ultimately make more sales.
In today's episode, Lindsay talks about the importance of this process AND shares ten simple ways you may not be thinking about repurposing your own content. PLUS, grab her guide: 30 Pieces of Content in Two Hours.
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
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Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and professionalism.
Sali recounts the initial hurdles she faced, from securing funding to carving a niche in a saturated market. Her story serves as an example of how clear strategic direction, alongside effective fundraising and marketing that resonates with customers, can lead to success.
With an emphasis on the importance of direct engagement with customers and the critical role of awareness and structure in entrepreneurship, the episode is a call to women entrepreneurs to find their tribe, share their journey, and contribute to a world where women's clothing is as dynamic and multifaceted as the women who wear them.
Key Takeaways:
Identifying and Addressing Market Gaps: Sali's path from studying business to starting Argent shows the importance of recognizing and filling market gaps. Her observation of the scarcity of functional, bold, and professional work attire for women illustrates how understanding market needs can lead to the creation of a successful brand.The Impact of Product on Empowerment and Success: Argent's mission to empower women through fashion that combines style, functionality, and self-expression reveals the effect of product-market fit on customer empowerment and brand success.Strategic Growth and Marketing: The discussion around Argent's growth trajectory showcases the importance of a well-thought-out approach to fundraising and marketing.Quotes
"With Argent, our goal is to be a one-stop shop for women across all industries, backgrounds, careers, and to deliver products that really didn't exist. It's about removing barriers for women and giving them tools to optimally navigate their careers." (07:45 | Sali Christeson)"Do research as much as possible on both the industry that you're contemplating to start a company in, it's important to look at the stats around female founders and the bias that exists." (39:28 | Sali Christeson)Connect with Sali Christeson:
http://www.instagram.com/argent
http://www.instagram.com/salichristeson
Connect with Lindsay:
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here.Use the code FOUNDHER for 30% off.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience, innovation, and community engagement.
Rachel shares her entrepreneurial journey—a narrative rooted in her family's legacy in skincare and her decade-long experience in the industry. She founded Glowbar with a desire to simplify skincare, offering 30-minute, fluff-free facials that are not only trustworthy and affordable but are also results-oriented. As Glowbar expands, Rachel discusses her strategies for winning over new markets.
Key takeaways:
Recognize Industry Gaps: Rachel identified a need for time-efficient, trustworthy, and affordable skincare services. Look for unmet needs within your industry as opportunities for innovation.Focus on Differentiation: Glowbar differentiates itself by offering results-driven treatments without the traditional spa fluff. Find what makes your business unique and emphasize that.Adapt to Challenges: The pandemic posed significant challenges for Glowbar. Rachel's proactive stance on lobbying for reopening protocols and improving technology during the shutdown demonstrates the importance of adaptability.Local Community Marketing: For brands expanding into new markets, engaging with the local community through events, partnerships with local businesses, and targeted social media strategies can be effective in building a customer base.Quotes
"The beauty of Glowbar and this industry is that as humans, we are social beings. We need community. We need these human touch points and we thrive in that." (25:27 | Rachel Liverman) "[My team] gets that grassroots marketing is what drives this business. They understand that community outreach drives this business. It's that hustle. And so, we've been really fortunate. But It's something I really believe in. (34:30 | Rachel Liverman)Connect with Rachel Liverman:
https://www.instagram.com/rachelista/
https://www.instagram.com/glowbar/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here.Use the code FOUNDHER for 30% off.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared.
Your story is your bridge to transaction, and in today's episode, host, Lindsay Pinchuk explains how and why.
In this episode, Lindsay Pinchuk emphasizes the importance of sharing your story and how it can benefit your brand. She discusses the role of content in building a community and the impact it has on connecting with your audience. She encourages listeners to start with their story on Instagram and explains how it forms the foundation of their content strategy. Lindsay provides insights on developing your story, brand storytelling, and creating emotional connections with your audience.
Takeaways
Sharing your story is imperative for building your brand and connecting with your audience.Your content is the backbone of your brand and how you engage with your community.Building a community on Instagram requires focusing on community, content, and connection.Your story forms the foundation of your content strategy and helps build trust and authority.Chapters
00:00 The Importance of Sharing Your Story
02:01 The Role of Content in Building a Community
03:01 Understanding Your Content and Its Impact
04:26 The Three Cs of Building Your Brand on Instagram
05:23 Creating Connection Through Content
06:43 Starting with Your Story on Instagram
07:42 The Foundation of Your Content Strategy
09:28 Developing Your Story and Brand Storytelling
10:19 Digging Deep into Your Why and Hook
11:42 Enhancing Emotional Connection Through Storytelling
13:34 The Bridge to Trust and Authority
15:21 The Foundation for Building on Instagram
Connect with Lindsay Pinchuk:
Instagram: https://www.instagram.com/lindsaypinchuk
GRAB LINDSAY'S REELS CHEAT SHEET
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP? Get on the waitlist for access to the replay.
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week. A year later, Jenn's Instagram has grown over 12%.
Today’s top takeaways:
Instagram can’t be a chore. It has to be fun.It doesn’t matter if you knock it out of the park every time.Your relationship with any social media platform will ebb and flow. But the more you do it, the more you practice, the more it will stay top of mind and the better you will get at it.Quotes:
• “I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter.” (6:57-7:02 | Jenn)
• “This is no longer an experiment because it's something that I'm planning on continuing with and I'm psyched to do. But in this project let's say, the Bright Line content, well that was the shining star.” (9:21-9:32 | Jenn)
Connect with Jenn Sherman:
Instagram: http://www.instagram.com/pelotonjenn
Connect with Lindsay Pinchuk:
Instagram: https://www.instagram.com/lindsaypinchuk
GRAB LINDSAY'S REELS CHEAT SHEET
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP? SAVE YOUR SEAT HERE.
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman discusses her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her three episodes of Dear FoundHer... have been among our most downloaded. In this conversation, Jenn learns basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is a necessary part of her job now, AND that it's FUN. And since she started taking baby steps toward learning the process, she finds she actually looks forward to it more every day. Lindsay answers a lot of the questions Jenn still has, explains the importance of having fun throughout the process and gives Jenn a CHALLENGE that you can participate in as well!
Top takeaways from today’s episode:
You just have to get started. Make a commitment. Take baby steps. Learn one step at a time and build upon it. It’s OK to feel overwhelmed.Quotes
• “I still am feeling overwhelmed by all the different things that you can do on social media. But once you know how to do it, you know how to do it. And it's really not as complicated as I thought.” (18:09-18:29 | Jenn)
• “I don't even want to call it a project because I really do plan on moving forward and making this a regular part of something that I do. It's part of my job. And that's the way I'm looking at it now.” (13:10-13:20 | Jenn)
Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
GRAB LINDSAY'S REELS CHEAT SHEET
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP? SAVE YOUR SEAT HERE.
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
- Visa fler
