Avsnitt
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Prioritizing, managing the alligators closest to the boat, and effective communication are critical to managing your business and your team (if you have one!). When you are redesigning a home for a remodel and NOT starting from scratch--we can't simply start over completely but must work within constraints, similar to how we must manage our time. Understanding the value of our time can lead to better decision-making and business efficiency. We all have the same 24 hours in a day--we must be utilizing them in a way that benefits us AND our clients!
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast.
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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The legal aspects of a business are super important to me as a business owner. We will always face project delays, especially in the last couple years, and we must be thinking about how we can protect ourselves. In my world, clients have to recognize the delays in executing are unrelated to our performance and we must get new bids/pricing or get the job up and running again after potential delays, and most importantly keep the client on the books despite pricing increases or the workload capacity being impacted.
This week we are chatting with Attorney at Law, Wendy Estela who has an interest in working with Interior Designers with 25 years of in-house law firm experience. Wendy holds a Bachelor of Arts in Spanish and Minors in Communications and International Studies from Boston College. She speaks Spanish. She received her law degree and LL.M. in Environmental Law from Pace University School of Law in New York and an LL.M. in Insurance Law from University of Connecticut School of Law.
She partners with small and medium-sized businesses, many of which are owned by minorities, women, and veterans and has worked with A list designers. AD 100 designers and just the regular folks like the rest of us too! Wendy is a frequent speaker on a range of topics, including contract negotiations and issues impacting the interior design industry.
Join us as we chat with Wendy about how to protect our businesses!
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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Saknas det avsnitt?
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Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often multiple times in a day. We must take little and simple steps to recharge to recognize the costs of energy-depleting behavior and actions and then take responsibility for changing them, regardless of the circumstances or excuses. Our energy is what propels us forward to utilize time in the best possible manner.
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full program? Check out our stand alone section Client Management and Processes!
Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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Cheryl is passionate about what she does and loves seeing other small business owners and creative entrepreneurs succeed. We often get to hear success stories and want to be able to share this with others while also focusing on the unique market, business and experience other designers have around the country. This week we are starting a "DESIGNER FEATURE" series where once a month we will introduce you to designers Cheryl has met and coached in the last six years.
Michele Doyle and Jay Volz, designer and architect, created a partnership and business called Bluefoot Architecture & Design three years ago. Listen as we discuss their unique and savvy business structure, why and how they formed this partnership and what obstacles they have had to overcome.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:The Design Paradigm is now enrolling!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full program? Check out our stand alone section Client Management and Processes!
Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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We are hitting a hot button this week and it is definitely too juicy for public consumption. Charging hourly is dead - yes, we said it. We are seeing too many coaches out there appealing to the low hanging fruit, NOT BELIEVING IN YOU or thinking you can handle flat fee pricing. We are here to tell you, you can! We are here to help you shift your mindset, helping you believe in your business model so your clients will also. We want to make you a better business owner and this is your first step in doing so!
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
RESOURCE LINKS:The Design Paradigm is now enrolling!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full program? Check out our stand alone section Client Management and Processes!
Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her firm can help them. She doesn't worry about being overly prepared for these meetings because they are organic--this is IMPORTANT! You must find the balance between being the designer that discusses the process, emphasizes the need to establish oneself as an expert AND build a relationship with the client. You must use the initial consultation as an opportunity to listen and understand the client's needs.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:The Design Paradigm is now enrolling!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full program? Check out our stand alone section Client Management and Processes!
Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model and explain why this can be a major win/win for both you–and your clients if you are going about it with intention.
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
RESOURCE LINKS:The Design Paradigm is now enrolling!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
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Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers need to ask themselves certain questions to help determine exactly where the problem lies and if the indecision rooted in something deeper than uncertainty. There may be more than meets the eye and it is up to us, as the expert, to come up with a solution rather than blaming a client's indecision.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:The Design Paradigm is now enrolling!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in setting expectations with clients, showcases the services offered by the design firm, and how this serves as a guide for both the client and the designer, ensuring that everyone is on the same page throughout the project.
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
AND
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
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How can you be team player without giving up your own rights?
Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they actually need both components of this is because we do different things and we focused on different things.
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
AND
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
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Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Learn how we focus on asking the lead questions, listening to their needs, and finding the key talking point to help us qualify our lead. This is what will set the stage for a successful initial consult meeting.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the experience for designers and why it is important for all of you to attend. We discuss vendor relationships, the experience, the events, and how networking is important in this industry. Hear how Tammy and her team are striving to meet the needs of the designer and adapting to the industry. If you want to talk about the cost of doing business, Cheryl believes High Point Market is a MUST.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:Be a guest on our podcast!
Click here to tell us all about your epic subject you want to discuss!
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow.
Are you analyzing your costs effectively with the cost of doing business? You should be--here we deep dive into the cost of making the sale and creating a reasonable profit.
Some episodes are too bold for public consumption!
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on Why you're not getting the project!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
AND
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
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Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our vendors or comparison shopping. Interior design is about creativity, expertise, and creating unique spaces that reflect the client's personality and needs. It's a service, not just a shopping list. But as long as you do things that makes clients see you as the person holding a shopping list and not delivering a creative vision, you are going to be in the middle of these issues. Hear what Cheryl and Liz have to say on how they have their clients see their value.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? The Business Model section will be open soon for enrollment!
RESOURCE LINKS:Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated.
Some episodes are too bold for public consumption!
Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on Why you're not getting the project!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
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We are not holding back this week - the term "red flag" is banned! (at least in my book) Stop the mob mentality that a client is a "red flag" for asking questions about your contract or process. Your mindset must shift from "run, run, get out now!" to "they do not know, what they do not know". You must be educating your client and positioning your company for your ideal client.
This episode will have you take a look in the mirror at your business to be sure you are refining your senses and messaging to your ideal client.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? The Business Model section will be open soon for enrollment!
RESOURCE LINKS:Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
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Some episodes are too bold for public consumption!
Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
How do you determine what your client is really entitled to when they are buying your creative skills? We are discussing the value of an intellectual property, what it is, why it’s important and how to deal with clients with the finish deliverables, and the work that goes along behind it.
You need to think about how you are presenting what it is that you were selling to the client. You are selling the creative vision, not the parts and pieces. That is what you own as your own intellectual property. The key idea here is to make sure you are outlining at much as possible what your work product for your firm looks like.
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It is a choice to be professional. One you make to uphold professional standards and practice in such a way that you are advancing your firm. No one is going to do it. In order to advance as a strong contender in the marketplace and someone that is respected and viewed as a serious business owner, then you must be aware of what is happening in the industry. Hear what makes Cheryl’s Top Ten Troublesome Transgressions list and how to make sure YOU are not doing one of these!
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? The Business Model section will be open soon for enrollment!
RESOURCE LINKS:Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
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Some episodes are too bold for public consumption!
Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
Leaders are going to grow their business by continuously assessing what might need to be disrupted in their current business--what might need to be reinvented or what might need to be reimagined in a different way.
We are starting with the disruptive reinvention of your presentation process! We never knew we did things so differently than many--until I started coaching and helping people reframe their business into being a win/win--meaning client centric---but making money at the same time!
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Liz and I have decided that the holidays need to be further spread apart. How do we talk to Congress about making that happen? Just kidding! We don’t need to go down that rabbit hole--we are already busy enough. This is about being in control and how we are going to respond to certain situations that are going to come up in your business. What actions can you take and be prepared for when it affect our clients, subs and ourselves? This means hitting the reset button now so you can be ready for anything 2024 throws at you!
The Design Paradigm is now enrolling! Disruptive Reinvention. Are you ready?The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? Click below for our marketing section!
Marketing, Sales & Mindset Class - Website
Master the art of guerilla marketing from a devout marketing ninja starting in January 2024
Change your business for the better and make marketing part of your DNA. I will teach how this works and with ideas on how we incorporate this everyday. Don't pretend to be the complete solution, but the driving force of the solution to a client's problem and be creative about it! This is about making the first impression stick and providing them with value--this will want them to know more.
RESOURCE LINKS:Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
- Visa fler
