Avsnitt
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In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?
Show Links:
Connect with Tim Dooner on Twitter, Linkedin, and Tiktok.
Register for Freightwaves F3 Conference
Register for TMSA’s tour of JAXPORT
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify and Apple while catching the video replays of all 60+ episodes on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight.
Show Links:
Connect with Nate Shutes on Twitter and Linkedin
Follow/subscribe to The Bootstrapper’s Guide to Logistics on Apple
Register for Freightwaves F3 Conference
Register for TMSA’s tour of JAXPORT
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Saknas det avsnitt?
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If you’ve watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I’m happy to have sales and content marketing veteran Margo “Cargo Margo” Waldie on today’s show. In her new role as Director of Sales at NFI, Margo is breaking down what her sales and content marketing process looks like and what new freight creators should be prioritizing.
Show Links:
Connect with Margo Waldie on Linkedin
Follow the Cargo Margo show on Linkedin
Register for Freightwaves F3 Conference
Register for TMSA’s tour of JAXPORT
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool.
Also in this episode:
→The logistics of fine art shipping
→Return logistics in eCommerce
→Disaster logistics for Hurricane Ian
Show Links:
Check out Fine Art Shippers’ website and follow them on Linkedin, Facebook, Twitter, YouTube, and Instagram
Connect with Brian Taylor on Linkedin, Twitter, and his company Hafback’s website
Donate to help the victims of Hurricane Ian:
IanResponse.org fund
Feeding Tampa Bay
Salvation Army
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted.
Also in today’s show:
→Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating
→Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid
→The logistics of the internet (which involves some of the same methods used hundreds of years ago!)
Show Links:
Connect with Michelle LeBlanc on Linkedin and Twitter
Follow Drop and Hook on Facebook, Instagram, and their website
Connect with Nick Klein on Linkedin
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Most companies think about content marketing wrong. Some common misconceptions include:
–“Too expensive”
–“I don’t want to manage/invest in it”
–“What's the ROI of this one blog post? Or a podcast?”
–“The barrier of entry is too difficult”
We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?
Also in today’s show:
→Disney Logistics
→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight
Show Links:
Connect with Thomas Wasson on Linkedin
Follow Thomas’ show, Loaded and Rolling
Freightwaves Top 100 Companies in Freighttech
Moving the Liberty Tree
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode.
Also in today’s show:
→Pam Simon is telling us what to expect at the next Manifest conference
→Justin Martin is breaking down the best ways to promote Truck Driver Appreciation Week
→How fantasy football keeps the Yahoo brand afloat
Show Links:
Register for Manifest: The Future of Logistics
Connect with Pam Simon on Linkedin
Connect with Justin Martin on Twitter
Follow Back the Truck Up on Tiktok, Twitter, and their website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
It feels as if we’re just inundated with everything we *should* be doing—and the internet plays a large role in that. So in today’s show, we’re breaking down how to filter through the noise and use the internet to your advantage.
In this episode, we’re breaking down:
→Why the smartest companies are prioritizing MOPs aka marketing operations
→Weather Optics Founder/CEO Scott Pecoriello is talking about what else-the weather and how to avoid catastrophe with your shipments
→Carrier Source CEO Rob Light is telling us all about how to get *positive* reviews
→What Facebook/Meta CEO Mark Zuckerberg is planning for virtual reality
Show Links:
Connect with Scott from Weather Optics on Linkedin and their website
Connect with Rob Light from Carrier Source on Linkedin and their website
Watch Blythe on Freightwaves Now breaking down Facebook CEO Mark Zuckerberg and how he thinks about content moderation
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Economic Espionage has been going on for centuries. So in today’s episode, we’re talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.
Also on the show, Nadine Nocero from Sync Show on the pillars of marketing to prove ROI, and Wasim Munayyer is back to tell us about the current job market trends-especially when it comes to Gen-Z.
Connect with Nadine Nocero on Linkedin and her company Sync Show
Connect with Wasim Munayyer on LinkedIn
Curiosity Stream Return of the Trade Wars episode
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings.
Other topics on the show? We got you covered there too with how to make sure your SEO strategy is working FOR you ad not against you plus the latest with the new AI image generator tools and how we can use them in freight.
Flexport’s top supply chain influencers
Connect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTube
Join the Midjourney beta on Discord to create your own AI images
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
If you’re like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly.
On today’s show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO and Nic Sallis from Fleet Drive 360.
Also on the show, we’re breaking down the latest stats from Logistics Marketing Advisors that will help brokers and carriers effectively reach out to shippers.
Logistics Marketing Advisors 2022 Report (pdf)
Hubspot 2022 State of Marketing Trends (pdf)
Connect with DeNisha Gray on Linkedin
Check out TranspoCFO on Instagram, Facebook, Linkedin, and their website
Connect with FleetDrive 360 on Instagram, Facebook, LinkedIn, and their website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Have you ever wondered how a city gets a port? What about how a city gets an NFL team?
In honor of the first Jaguars player to be inducted into the Hall of Fame, we’re covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns.
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Connect with JAXPORT’s Chelsea Kavanagh on LinkedIn
Check out JAXPORT on Instagram, Linkedin and their website
Watch DESTINY the full story of how Jacksonville landed the Jaguars
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?
Freight tech arguably has a stronger focus on media, marketing, and their website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.
Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight).
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
Freightwaves Freight Tech Top 25 of 2022
Connect with Jill Schmieg on Linkedin
Check out the Sol de Naples Marketing website
Connect with Zach Swartzendruber on Linkedin
Check out the Benefits for Trucking website
Check out the Freight Farms mission
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company.
Also on the show we’ve got CEO of Munamayer Group, Wasim Munayyer, to update us on the Great Resignation and how logistics companies can manage recruiting challenges. Plus Founder and Managing Director of Team Integrity Knowledge Center Melanie Patterson is joining the show for a second time to talk about the government contracting side of trucking.
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
Armstrong and Associates Top 3PLs List
Connect with Wasim Munayyer on LinkedIn.
Connect with Melanie Patterson on Linkedin
Follow Team Integrity Knowledge Center on Instagram and their website.
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they’re diving head first into content marketing.
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
Connect with Gabe Pankonin on Linkedin
Follow Rocket Shipping on TikTok, Linkedin and their website.
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.
Connect with Eileen Curran on Linkedin
Follow Oddysey Logistics on Linkedin and check out their website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
The Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.
Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.
Check out the Hirschbach website
Connect with Bianca on Linkedin
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight.
Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy.
Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.
Connect with Katie McPherson on LinkedIn
Follow Magnum Transportation on LinkedIn
Visit Magnum Transporation's website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or Spotify
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
More FreightWaves Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.Connect with James on social media and follow his work
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
More FreightWaves Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices - Visa fler
