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In this episode of Curve Ahead, host Brian Wiles interviews Bill Balderaz, founder and CEO of Futurety, to discuss the power of data analytics and AI in driving business success—especially in regulated industries like healthcare and finance. Bill shares his entrepreneurial story, how clean data transforms organizations, and his thoughts on the future of marketing analytics.
Key Topics Covered:
✅ Building a career in data-driven marketing and analytics
✅ The role of AI and machine learning in actionable decision-making
✅ Addressing data challenges in regulated industries
✅ How core values build successful, lasting teams
✅ Key marketing trends, including agency consolidation and innovationTune in to learn how data and AI can revolutionize decision-making for your business!
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In this episode of Curve Ahead, host Brian Wiles speaks with Eric Morley, co-founder of Blue C , about his 20+ years in marketing and the importance of balancing brand strategy with community involvement. Eric shares insights into how his agency delivers impactful campaigns for clients like Monster Energy and Hyundai, while staying at the forefront of trends like AI and machine learning.
Key Takeaways:
✅ Why community engagement is vital for authentic brand-building
✅ How AI and machine learning are reshaping marketing strategies
✅ Lessons learned from two decades of marketing leadership
✅ The story behind the Distinguished Gentleman's RideTune in for practical advice and inspiring stories about creating impactful campaigns and giving back to the community.
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In this episode of Curve Ahead, host Brian Wiles speaks with Christian (Chris) Brown, co-founder of Glewee, about his journey from startup founder to revolutionizing influencer marketing. Glewee bridges the gap between brands and vetted influencers, offering a streamlined platform that makes campaigns faster, easier, and more effective.
Key Takeaways:
✅ How Gluey simplifies influencer marketing for SMBs and emerging brands
✅ Trends reshaping the industry, including TikTok Shop and affiliate marketing
✅ The role of AI in optimizing influencer campaigns and content creation
✅ Lessons learned as a young founder navigating the challenges of scaling a business🎧 Tune in now to learn how Glewee is changing the game for brands and influencers alike.
[00:00] IntroductionMeet Christian Brown and learn about Glewee’s mission.[01:24] Inspiration Behind GleweeThe early days of Glewee and the gap it fills in the influencer marketing space.[03:01] The Story Behind the Name ‘Glewee’How the name reflects the platform’s mission to connect brands and influencers.[05:23] Overcoming Challenges as Young FoundersLessons learned in licensing, contracting, and scaling the business.[09:47] Unique Features of GleweeWhat sets Glewee apart in the competitive influencer marketing industry.[15:15] Coaching Brands for Campaign SuccessHelping brands optimize campaigns based on goals and KPIs.[21:17] Influencer Marketing TrendsTikTok Shop, affiliate models, and the evolution of social media marketing.[29:31] AI’s Impact on Influencer MarketingLeveraging AI for ideation, captions, and influencer recommendations.[35:33] Final Thoughts and Call to ActionChris invites brands and influencers to join Gluey and outlines next stepsSend us a text
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In this episode of Curve Ahead, host Brian Wiles sits down with Courtney Kehl, founder and CEO of Expert Marketing Advisors (EMA), to discuss the evolving landscape of B2B tech marketing. Courtney shares her journey from working in corporate marketing at Cisco to launching and scaling a successful full-service marketing agency
Key Topics:
How B2B tech marketing has evolved over the years
Balancing client vision with effective go-to-market strategies
The growing role of AI and automation in marketing
Lessons learned from scaling EMA and supporting companies through acquisition
Advice for marketers and entrepreneurs navigating today’s tech landscapeWhether you’re a marketer, tech leader, or entrepreneur, this episode is packed with actionable insights to elevate your marketing game.
Tune in now to explore how you can master B2B tech marketing with Courtney’s expert advice!
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In this episode of Curve Ahead, host Brian Wiles sits down with Geordy Murphy, founder of FobeSoft, to explore how his platform is revolutionizing the restaurant industry. Geordy shares his journey from running award-winning restaurants to developing innovative software that simplifies financial management for restaurateurs.
Key takeaways:
How FobeSoft provides real-time financial insights for restaurants
The role of AI and automation in managing costs and boosting profitability
Overcoming industry challenges like labor shortages and rising food costs
Lessons learned from transitioning from hospitality to tech entrepreneurship
Actionable advice for restaurateurs and aspiring entrepreneursWhether you’re in the restaurant business, hospitality, or tech, this episode is packed with insights to help you thrive
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In this episode of Curve Ahead, host Brian Wiles chats with Annie Scranton, founder and CEO of Pace Public Relations. Annie shares her incredible journey from TV news production to leading a top PR agency and offers actionable insights for entrepreneurs, marketers, and business leaders.
Topics include:
The difference between PR and marketing
How social media is reshaping the PR landscape
Challenges and rewards of scaling a business
Annie’s advice for aspiring business owners
The importance of storytelling in brand buildingWhether you're looking to elevate your brand or navigate the challenges of entrepreneurship, this episode delivers key takeaways for professionals across industries.
Tune in for valuable insights on leveraging PR to grow your brand and business.
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In this episode of Curve Ahead, I sit down with Dustin Lackey, General Manager at a major RV retailer in Alabama, to explore the world of RVs and how it differs from traditional automotive sales. Dustin shares insights on buyer demographics, seasonality, the impact of COVID-19 on the RV market, and the latest trends shaping the future of the RV industry.
Key topics discussed:
The differences in buyer motivation for RVs versus carsChanging demographics in the RV community, with younger audiences embracing the lifestyleHow seasonality and interest rates affect RV salesWhy now might be the best time to purchase an RV and the benefits of refinancing laterDustin’s advice for anyone considering a career in automotive or RV salesWhether you're an RV enthusiast or simply curious about the industry, this episode is packed with valuable insights on consumer trends, dealership strategies, and the lasting impact of the RV boom.
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I sit down with Chetan Saiya, founder and CEO of Zoomifier, to discuss the evolution of sales engagement, leveraging AI and machine learning, and how businesses can better align with changing buyer behaviors. With over 25 years of experience as a serial entrepreneur, Chetan shares key insights into creating engaging content strategies and building innovative solutions that empower sales teams.
Key topics discussed:
Chetan’s entrepreneurial journey and the inspiration behind ZoomifierAddressing the changing landscape of B2B sales and buyer reluctanceThe role of AI and machine learning in optimizing sales performanceBuilding content that opens doors and sustains customer engagementThe importance of machine learning as a differentiator in businessWhether you're in sales, marketing, or interested in the intersection of AI and business strategy, this episode provides valuable insights into the future of sales and content engagement
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In this episode of Curve Ahead, I sit down with Cyrus Kazi, CEO and co-founder of Quantibly, to discuss how his platform is revolutionizing the nonprofit sector through impact data. We explore the importance of data-driven decisions, nonprofit tech, and how QuantumLy helps organizations worldwide optimize their social impact.
Key topics discussed:
How Quantibly is empowering nonprofits with data capacity and real-time analyticsThe evolution of impact data in the nonprofit sectorWhy nonprofits need to embrace technology and become more data-drivenThe critical role of privacy and security when working with impact dataAdvice for aspiring entrepreneurs on building a mission-driven companyWhether you’re in the nonprofit space or simply interested in how data is transforming social impact, this episode is packed with valuable insights.
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In this episode of Curve Ahead, I sit down with Terry Shebesta, CEO of Flexpath DXP and president of the National Vehicle Leasing Association (NVLA). Terry shares insights into the evolving world of vehicle leasing, the rise of identity verification technology, and the challenges the automotive industry faces in combatting fraud.
Key topics discussed:
Terry’s journey to leading both Flexpath DXP and the NVLAThe importance of identity verification and how it’s transforming the leasing industryHow fraud prevention is becoming a critical focus for dealers and lendersTrends in the vehicle leasing industry, including EV leasing and supply chain challengesWhy leasing is a better option in today’s volatile marketSend us a text
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In this episode of Curve Ahead, I sit down with Jason Rice, the founder and CEO of LotPop, to discuss the cutting-edge strategies his company uses to help dealerships manage their inventory and CRM more effectively. Jason shares his 20+ years of experience in the automotive industry and how LotPop’s Lot Walk software is transforming the way dealerships handle sales and inventory management.
Key topics include:
Jason’s career journey from selling cars in 1997 to founding LotPopThe development of Lot Walk and how it combines inventory management with CRM dataHow dealerships can manage their leads and trucks more effectivelyThe impact of supply chain issues, consumer behavior trends, and AI on the automotive industrySend us a text
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In this episode of Curve Ahea, I sit down with Paul Nicholas, CEO and Co-founder of OttoMoto, to dive into the evolving landscape of automotive technology, dealership finance, and industry compliance.
Paul shares his unique journey from pilot to automotive leader, highlighting how OttoMotto supports dealers with innovative tools that streamline processes and ensure compliance. Whether you’re in the automotive industry or simply curious about how technology is transforming business operations, this episode is packed with insights.
Key topics include:
The birth of OttoMotto and how it’s revolutionizing dealership operationsIndustry trends: supply chain challenges, high interest rates, and evolving consumer behaviorThe critical importance of cybersecurity and SoC 2 Type 2 compliance in the auto industryAdvice for aspiring entrepreneurs and automotive professionalsTune in to learn how to navigate the complexities of modern automotive sales and finance, while staying ahead of industry shifts. Don’t forget to like, subscribe, and share!
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In this episode of Curve Ahead, I sit down with Matt Uber, Chief Development Officer at Worldwide BDC, to discuss his fascinating journey in the automotive industry. From collections to real estate, and eventually leading sales teams at top automotive companies like DealerSocket and DealerOn, Matt shares the key lessons he's learned along the way. We dive into the importance of mindset, sales strategies, and how BDC (Business Development Centers) can drive dealership success. Matt also offers his best advice for those looking to break into automotive sales and scale their careers.
Topics discussed:
Matt's journey in automotive sales and leadershipThe role of mindset and attitude in sales successHow BDCs can enhance dealership operationsBest and worst professional advice Matt has receivedIndustry trends impacting dealerships todayWhether you're in automotive or simply looking to sharpen your sales and leadership skills, this episode is packed with insights that can help you grow. Don't forget to like, comment, and subscribe for more episodes!
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In this episode of Curve Ahead, I sit down with Carol Kitts, General Manager of West Wagon in Fairfield, California, to discuss her inspiring journey in the automotive industry. From starting out in an auto parts store to becoming a GM with both sales and service experience, Carol shares key leadership lessons, industry trends, and the importance of mentorship in building a successful career.
Key topics covered:
Carol’s unique journey from auto parts sales to leading a dealershipHow her experience in both sales and fixed operations shaped her leadership styleThe evolving trends in the automotive industry, including consumer behavior, supply chain challenges, and cybersecurity concernsThe importance of mentorship and professional growthAdvice for young professionals aspiring to leadership roles in the auto industryWhether you're in the automotive industry or simply interested in learning more about leadership and mentorship, this episode is packed with valuable insights.
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In this episode of Curve Ahead, I sit down with Sheldon Jones, GM at ADESA Auto Auction, to dive into the automotive industry, leadership, and how salespeople can sharpen their skills for long-term success. 🚗💼
Sheldon shares insights from his career journey, covering topics such as:
Transitioning from retail to wholesale automotive salesLeadership lessons learned from managing teams of over 500 peopleThe importance of mentorship and personal development in salesHow supply chain issues and interest rates are impacting the automotive industryHis innovative new project, Spar AI, aimed at improving sales training using AI technologyWhether you're a sales professional, manager, or just curious about the inner workings of the automotive industry, this episode is packed with valuable takeaways on leadership and growth.
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