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  • A lot of times, we’re told that the way to grow a business is by growing your revenue or cutting your expenses. And while those are both key components, there are ways to generate greater health for your business by increasing the amount on the bottom line - in ways we’re not taught to think about.

    My guest today is someone who thinks and focuses her practice on helping small law firms scale their businesses using sound financial policies. Her name is Danielle Hendon, and she is the founder and CEO of 4 Corners CFO, LLC. With more than a decade of experience working in corporate finance and accounting, and a passion for people that rivals her love of numbers, Danielle brings the benefit of big business financial analysis to entrepreneurs on a scale that fits both their company AND their budget.

    In this episode, we discuss:

    Ways to generate greater health for your business by increasing the amount on the bottom line How to plan - and ultimately fund - your growth before you get there Your time is worth more for your growth than you’d like to pay a bookkeeper Looking at the bottom line is going to be the key indicator of the health of your business.

    Contacts - Social Media

    Danielle Hendon Website: https://4cornerscfo.com/

    Snip-Its

    00:14:48 (36 Seconds)

    So there's a couple of different types of profit margin, one being that net profit margin, which just like we talked about earlier, net income is going to drive your net profit margin. That is, after all the expenses, you want that number to be 10 to 15%. That's the ideal range for a business to run a net profit. And that gives you what you need to put back into the business to continue to grow and scale the way that you want to. The gross profit margin that I mentioned just a minute ago is going to be your revenue minus the costs that go into providing that Revenue service.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

  • I'm a huge proponent of welcoming guests who don’t just sell a service but are tailored to the small law firm experience.

    And as a recovering attorney, speaker, and Founder and Chief Podcast Strategist of LawPods — Robert Ingalls fits the mold.

    Having worked with premier law firms including McGuire Woods, Blank Rome and The Law Offices of John T. Orcutt, LawPods helps busy attorneys create world-class podcast content that boosts SEO, builds relationships and drives revenue.

    In this episode we discuss:

    Challenges lawyers face in a highly regulated profession. How we might be resistant to putting ourselves out there if we have not been a public speaker. How can we deal with the potential conflicts that arise from having your message out there. Speaking to your ideal clients. How to cross-market various clips that you will create from a podcast. The three P's of podcasting that are helpful when you want to start a podcast.

    Contacts – Social Media

    Website: https://www.lawpods.com

    [email protected]

    Facebook: www.facebook.com/lawpods

    Instagram: www.instagram.com/lawpods

    About Robert Ingalls

    Robert Ingalls is a recovering attorney, professional speaker and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.

    Robert's path to Podcast Producer to the Am Law 100 was anything but direct. For years he battles anxiety from the pressure, long hours and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life.

    Snip-Its

    00:19:36 (36 Seconds)

    So you referenced earlier this, this idea of using the podcast in different places and you just hearken back to it. So when someone is kind of thinking through a podcast as a portion of their marketing plan, right, they're going to have the podcast as kind of the pillar content, and then that content is going to go out to different places. How do you take it and alter it so it fits different platforms so you know where it's going to get the most bang for your buck? Like where is it in the line of, of, of a, I guess, nurturing from point of initial awareness to the point of sale where you're really getting your most bang for your buck.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

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  • This is one of those topics that comes straight from the well of what I do here at Law Firm Mentor; coaching lawyers on how to look at things from a different perspective.

    Oftentimes, it’s a little tweak in the way we approach something that can bring traction.

    Other times, we have to do something grandiose; something far different than what we were doing before. Because the most power tends to come when we are being ourselves and doing what we already know — just a little bit differently — that can make a dramatic change.

    In this episode we discuss:

    3 key strategies for how to get out of your comfort zone that will lead you to grow. The risk of comfort is the notion that growth feeds itself. The main goal is what will compel you to do the work that will lead to growth. How your lifestyle will grow and evolve with inflation. Staying in your comfort zone will never satisfy your true purpose.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:08:36 (30 Seconds)

    But growing doesn't mean growing your body count. Growing can mean growing your revenue. It can mean growing your free time. It can mean growing both. Usually, for lawyers, it is growing both. It can mean growing your reach, right? You could be taking on clients all across the United States, even all across the world, depending on what you do for a living. So growing just means that you want more of something than you currently have. And that is a very real human instinct.

  • Heather Moulder is a lawyer leadership and business coach, and she helps lawyers ditch stress, overthinking and imposter syndrome.

    You’re probably thinking, “My goodness, that’s a lot,” but… it really isn’t.

    It’s about learning how to manage your mind and emotions, and create a successful pathway toward the life you desire.

    As a former big law partner, public speaker and host of the Life and Law podcast, Heather helps lawyers to become happily successful in law - and in life.

    And today, she joins me to talk about mindset blocks; how to manage your mind and a way to think about what you’re doing in a way that eliminates stress.

    In this episode we discuss:

    How to low stress to be more effective in your life and in your business. Having a successful mindset is empowering yourself to make better choices for yourself. How to stop overanalyzing, start making decisions and take action. There are processes like exercises that you can use to get your mind back in control.

    Heather's Contact:

    https://www.coursecorrectioncoaching.com/ https://www.linkedin.com/in/heathermoulder/ Life and Law Podcast

    Snip-Its

    00:31:11 (34 Seconds)

    "And I, and I ask myself, okay, what can I do? What do I want to do? How do I choose, how do I choose to believe, you know, in moving forward in this moment? Do I, do I know I can handle it if the worst happens? Yes. I may not know all the answers, but I'll figure it out. I figured stuff out like this before. I mean, there are ways you can approach it. That massively take that stress down. And so it's not that you, I guess 100% ditch stress, but you kind of do because you view it so differently that it doesn't impact you in the same way in such a negative way."

  • We are joined today by entrepreneur, attorney, C.E.O, and innovator Matt Spiegel. Matt is an attorney, founder, and CEO of Lawmatics. Matt shares how a bar grievance filed against him is what led to founding Lawmatics. Matt also shares why automation is necessary for your law firm's growth and providing star treatment for your clients. This is a great episode you don't want to miss.

    In this episode we discuss:

    The areas of aspects of practice management software and legal automation. How to get a better client experience with automation software. Asking yourself as a law firm owner the right questions about how and what to automate. How to get into the numbers of your law firm with Lawmatics. The only way to get analytics and good reporting on where your leads are coming from are to have some automation.

    About Matt Spiegel:

    Matt Spiegel is an attorney and serial entrepreneur in the legal-tech space. He is Founder and CEO of Lawmatics, the #1 automation platform for law firms, offering legal client intake, CRM, marketing automation, billing, and much more, all in one easy-to-use software. With Lawmatics, law firms streamline their operations, impress clients, and win more business. Prior to Lawmatics, Matt worked as a criminal defense attorney for six years and founded MyCase, a legal practice management software company that has grown into one of the most widely used cloud-based law practice management systems. It was then acquired by AppFolio in 2012, where he remained as a General Manager for three more years.

    In 2015, Spiegel founded ExpoGuru, an event marketing management software. Later in 2015 he became the CEO of Cammy, a global consumer tech company with headquarters in Sydney, Australia. In 2017, he decided that it was the right time to go back in the legal software industry with Lawmatics.

    He is a golf enthusiast and passionate about making an impact on advancing the practice of law. He can't wait to continue reaching audiences in all consumer-driven practice areas; legal professionals wanting to build and scale a profitable law firm!

    Contacts – Social Media

    Matt Spiegel’s Contact:
    [email protected]

    www.lawmatics.com

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:07:57 (32 Seconds)

    But, but the catalyst was, it was actually, to be honest with you, Allison, it was a bar complaint. I got a bar complaint and it was like it was stupid. It wasn't like, that I was a bad lawyer. It wasn't that, you know, I got a bad outcome or that I was malpractice or ineffective assistance of counsel or anything. It was quite literally, I didn't call you back quick off. It was attorney-client communication. And so then I went down. That which was the number was that it was the number one complaint in 2009, and it's still the number one complaint. And it's, it's ridiculous and actually embarrassing that that is still the number one issue that we have as lawyers

  • A lot of business owners have misconceptions around lines of credit and debt. Credit and debit are a necessary part of growing a business. Once debt has been accumulated, it is important to create a system to repay your debt. I will be going over all the ins and outs of taking accumulating debt to grow your business in this episode.

    In today's episode we discuss:

    Debt is an advance that affords an opportunity to invest in your business that will give you a greater return. How to use debt and learn how to use it effectively. Recognizing that there is a great distinction between credit card debt and a line of credit. Creating a schedule of repayment as soon as there is any money on the credit card.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:06:56 (32 Seconds)

    Now, increasing the line of credit gives you a benefit of decreasing your income to debt ratio, right? So if I have a card and it has a 9000 credit limit and I have spent $3,000, I've used 33% of my credit. However, if I get them to increase that credit limit to 10,000, my credit utilization rate goes down to only 30%. So I've done nothing other than secure more credit, but that will typically trigger an increase in my FICO score, my credit score.

  • When it comes time to find a commercial rental for your office space, many lawyers are overlooking key strategies in their negotiation. In today's episode I will teach you the seven most overlooked strategies in order to prepare you for your next negotiation as well as get you the best deal and space for your business to grow.

    In today's episode:

    Why you should consult a commercial broker and not a real estate attorney. Why professionals are desirable to commercial landlords and how to leverage that in your negotiations. What to look for when renting out a commercial rental property. Longer term space needs and what to do if your landlord can't accommodate them.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:11:41 (25 Seconds)

    When you think about coming into a space, the landlord doesn't just have a vested interest in renting the space today, he or she is creating a relationship with you as the business owner, and professionals, professional practices tend to be one of the most stable lessees, less orders lessees, less orders, tenants, we tend to be really great tenants, right? We don't throw large parties, we don't do a lot of damage, we obviously want to keep the space looking professional. And so when a landlord is looking to create a relationship with a business owner, we are desirable, know that going in. Not only are we desirable because of our status as professionals, because we don't just have legal responsibilities under our lease, we have professional responsibilities as licensed attorneys.

  • There is a myth in business that managing your expenses means simply cutting costs. On today's episode, I will dispel that myth and teach you how to create a money system for your money coming in and going out so you can continue to grow your business.

    In this episode we discuss:

    How to create a plan for your money to know where it’s coming in and going out. Managing your expenses does not mean cutting your expenses. The way that you can create financial freedom through your business. How important it is to have an effective money managing system.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:12:25 (36 Seconds)

    The way that we create financial freedom through a business, through a law firm, is we create more money. And more importantly, we create an understanding of money in a way that we can produce it when we need it, as we need it. Instead of, I'm going to live like a pauper today so that eventually I will have enough to stop working, right? That's kind of the middle-class mindset that says save for a rainy day and save for retirement, and then one day you'll be able to stop working. Well, here's the thing. I don't want to have a poultry existence today so that I can have a somewhat less poultry existence tomorrow.

  • In today's market, in order to recruit new and retain existing employees, offering a flexible work environment is a great way. When your employees have flexibility in their schedule to achieve a work life balance they are happier and more productive. In today's episode I am going to teach you how to create systems for you to implement flexibility into your work environment.

    In this episode we discuss:

    How to structure a flexible work environment that will make your employees happier. 3-step query to ask of yourself to create a structure of flexibility in your workplace. Effective communication is necessary to make clear the goals that need to be achieved. How to manage your business by metrics.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:07:59 (32 Seconds)

    Well, when I started adding people and I had that same general attitude, right, you give to me, I give to you, this is a relationship. I want you to be happy. I want your life to fit with your work and share that ethos pretty freely with people. We had one paralegal that just didn't work that way. This person would ask to come in late or leave early, and by this time I had gotten very clear guidance from an employment attorney that we needed to be keeping time records. So we were maintaining time records

  • The goal of marketing is to keep your message content clear and consistent across all platforms. Regardless if you outsource your marketing, having an in-house marketing team is important in order to achieve your goals and receive your return on investment. In this episode, I will give you three reasons why you want to invest in an in-house marketing team.

    In this episode we discuss:

    How the in-house marketing team has to look like. 3 Characteristics that will justify making an investment in your in-house marketing team. You require someone who is the eyes and ears of your company. Have someone on your team who is looking for the next opportunity for your business to expand into marketing.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:11:01 (38 Seconds)

    Now, this doesn't mean that if you have different people in your company marketing, that you all have to copy and paste each other's style. We do want you to be authentic in your marketing, but even as you are working toward authenticity, your goal is to make sure that there is consistency of your message and that when you are communicating in different places, that that data, if it is multipurpose, if you're cross-marketing, what you put on, what you what you say in a public speaking engagement to what you put in your newsletter or on your blog, you want to make sure that what people are consuming says we say the same thing, even if we say it in different ways because we are about this value.

  • If You Are Reading This, Then SEO Is NOT A Hoax.

    Key questions you need to ask when you hire a marketing company to manage your SEO. Clean-up work needs to be done on your website when a marketing company starts to work with you. How to communicate appropriately with search engines. You have to partner with your marketing company and provide the right information to succeed. Which is the best marketing strategy that will work best for your law firm.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:04:53 (38 Seconds)

    And the more information that there is on your website, the easier it is for the search engine to say, yes, this is exactly what the searching party is looking for when this person's content comes into our awareness. So the more content that a person has generated over a course of time, the more likely that they are to show up when they are doing things like altering keywords on their website, because they already have authority. They already have a reputation, if you will, with Google, or Bing, or whatever search engine that says this is a reputable source that is highly connected with the service that people are searching for.

  • Associate bonus compensation is vital in retaining top talent at your law firm and motivating your employees. In order to create a bonus incentive plan, however, you need to have an answer to three specific questions:

    What does your business need? 2. What will motivate your associates? 3. What is your M.V.P.?

    In this episode, we discuss:

    The 3 questions to start the process of configuring the bonus compensation plan.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:16:57 (36 Seconds)

    As your company grows, you might not want to differentiate the types of benefits that you give from person to person, but you might, right? You might want to have a structured bonus plan whereby people get to elect at the beginning of the year what bonus they're going to be pursuing. You can build out your entire budget around if a person hits a budget, a goal so that they are entitled to bonus compensation that it's already paid for by virtue of you starting at the beginning of the year, setting aside the funds that are going to be necessary for that. But the worst thing that you can do is presuppose that the only thing people care about is money.

    Try to create parity between what's expected and what's delivered. How much should be going to the base compensation based on the market. Be sure what will motivate your associates so you can create the right incentive plan. What you are going to create in the future so you have the balance of your profit and your expenses in appropriate ratios
  • Onboarding is necessary, but it is one of the things most people do not want to do. Learning the basics of onboarding can be the difference between hiring someone who works out miraculously or hiring someone who can’t get the job done. These five key strategies will help you onboard your star performer.

    In this episode we discuss:

    5 Key Strategies you can use to be more effective at onboarding new members of your team. How important it is to be organized so your employees can make associations in their minds of the content that's covered. Breaking down the big picture into key components in each onboarding. Create a repeat pattern of the key points that you want the person to understand. The value of taking handwritten notes creates a connection with the memory.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:14:54 (34 Seconds)

    It's really important that they get into the habit of taking your words and translating it into their words. And then the final strategy ultimately is going to show you why that's so critically important as a part of further reinforcing what they've learned. But for purposes of number four, super important that you emphasize and require that notes be taken and that you make sure that you check in periodically to make sure that those notes are really the person's reiteration of key points and not the person's kind of brain dump if you will, or recording of what you've had to say.

  • Let’s chat about integrating your marketing, and more specifically, connecting your front end and your back end. As the owner of the company, you can never truly be hands-off to the success of your business. You need to be able to connect what is going on for their end with what is going on for your end. That way if there's a problem, you can troubleshoot it effectively.

    In this episode we discuss:

    How to connect your front end and your back end effectively. Make sure your website is working correctly so your leads will be directed to the right links. How important is it to track all the possible leads that go into your webpage. Consider the use of tracking charts consistently for your data.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

  • Steph Tuss is an extraordinary woman who took advantage of every opportunity she was given because she was able to live by the mantra, “just say yes.” She has a vast knowledge of business even though she didn’t come from an entrepreneurial background, and didn’t even major in business courses. Yet, she is now the CEO of a hugely successful company, Life Is Now, Inc.

    In this episode we discuss:

    How people will be smooth when they have an agreement. Being able and open to experience whatever you need to experience knowing that whatever happens, you're going to be okay. The importance of beginning with a framework to face difficult conversations. How to manage vulnerability as a leader

    About Steph Tuss:

    Steph Tuss is the CEO of the multimillion-dollar global coaching company Life Is Now, Inc, helping thousands of entrepreneurs, experts and self-employed professionals gain the confidence and find the right mindset to increase their revenue, turning their endeavors into seven- and eight-figure ventures.

    Prior to her work with Life Is Now, Steph was a school teacher turned entrepreneur, who built and sold her first business by the age of 33.

    She has a passion for helping others create their vision mixed with the nuts and bolts of solid business strategy.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

  • There are many benefits to having a bookkeeper and using automation in your business. They save you time, money and energy that can be put back into your lawfrim. How will you know when it is time to hire a bookkeeper?

    In this episode we discuss:

    How doing your own bookkeeping is taking time, money, and energy that could be going into your law firm.

    What are the benefits of choosing the right bookkeeper. Bookkeeping will save you time and energy while you run your business. What your numbers are telling you about the health of your business to be able to hire. Asking the right questions when interviewing a bookkeeper as he/she will act as an advisor. How automation is an important and essential component of law firm management.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contacts – Social Media

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Book: Simple Numbers Big Profits! By Greg Crabtree

    Snip-Its

    00:11:49 (35 Seconds)

    The more we fear things that seem to be harming us, the more action we take to secure them to, to resolve those issues. And the problem with that is that as we are looking to resolve those issues, because we are in a state of fear, we are oftentimes making knee-jerk reactions, knee-jerk responses today without a long-term plan. We are deciding in a state of lack a lack mindset rather than an abundance mindset. So we are restricting, we are limiting, we are forcing rather than allowing and fostering and supporting.

  • When we are talking about role description, we are actually talking about role differentiation. What are the key differences between a task list and a job description?

    In this episode we discuss:

    What is the difference between a task list and a job description. How to make sure that the content you are defining for a job description is not a static idea. When you create a job description add a growth path for the person's future. Be aware that all the gaps or activities should be covered in advance to grow your business.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contact Info:

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    My favorite excerpt from the episode:

    00:10:33 (34 Seconds)

    Now, for a lot of lawyers, there is resistance around even asking the question of what's not being done, because we fear that if something's not being done, that means that I'm putting my business at risk, I'm putting my license at risk, I'm committing malpractice, I'm going to have clients that are upset. And those are not the gaps that we're talking about. I mean, obviously, if you are servicing legal clients, you have to do so ethically. You have to meet the requirements of serving the client

  • School is out for a lot of you that are parents and for a lot of people, the warm months are the time of the year where they like to get away. They like to lawyer at the beach, they like to do a lot of things that will support overall mental health, but of course, rejuvenation so that they can be their best selves. So, of course, we want to make sure that you are planning your law firm in a way that allows you to be able to not just take time off and to have your teams take time off, but to do that in a way that does not take your profits. I want to give you three strategies today as to how you can do that, how you can plan for a successful summer, knowing that you're going to meet your numbers, knowing that you're going to hit your targets, but also making sure that you are ahead of the curve for the fall ahead.

    In this episode we discuss:

    Communicate and give realistic expectations how the work this year is going to look like. Stop and pause and remind your employees the metrics expected throughout the year. Plan around what is the ebb and flow of your work. Sharing strategies that are conducive to the individuals that you work with.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

    Contact info

    https://www.lawfirmmentor.net/speak-with-a-growth-strategist

    Snip-Its

    00:12:29 (28 Seconds)

    But when you think about where work is coming in and when you are going to be at your most busy, that might be at a time where people really want to go on vacation. So how do you accommodate that? Well, what you have to do is you have to plan for staggering of time that people are going to be taking time out of the office so that sometimes we are hard-hitting, heavy charging, working hard, and other times we are off and we are truly off. Now, what I mean by that is I'm a big proponent of allowing people to take vacation and encouraging them to do so without interruption from an office.

  • A virtual community is about how we stay connected as people, despite the fact that we're not physically working with each other. What's important is how to master your work communications in a way that builds a strong collective culture in your law firm, even when it's virtual or a hybrid of brick and mortar and virtual.

    In this episode we discuss:

    How to master your work communications in a way that builds a strong collective culture. 3 Key Strategies to create your Virtual Community at work. Encouraging people to engage in light chatter through an app, helping you to start the day in a positive way. Helping your employees be successful at home, encouraging them to have their own workspace in a specific location. The importance of regular check-in meetings with someone in the management of the business. Sustaining a quality business while working virtually. How important is it to create engagement with and between your team. Encouraging your employees to take time off will reduce stress and make them happier.

    Contacts – Social Media

    Facebook, Linkden, Twitter, Instagram, Youtube

    Snip-Its

    00:09:22 (38 Seconds)

    Remember, we learned about llamas through talking to this employee, right? So like, there's little things that you don't really think matter. And they might seem kind of like, why does that why, why take additional time for that? But it really does create cohesion between people. They feel closer to each other, actually, when they are intentional about communicating with each other, and communicating about something positive sets the tone so that over the course of time, everyone's message has gotten increasingly more positive and everyone has gotten more excited about the things that we are learning about each other and sharing with each other through that channel.

    Allison Bio:

    Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

  • We set business goals at the beginning of the year with every intention of meeting them. But life can get messy and this year things got VERY messy. In today’s episode I am going to teach you three strategies you can use to get your business back on track. These are concrete strategies that you can not only use right away but you can work on RIGHT NOW as I outline them for you.

    In this episode we discuss:

    What to do when you find yourself off course from making your goals due to unplanned challenges out of your control, such as covid. The importance of knowing your numbers when evaluating your business. How your reaction to unplanned challenges can impact business outcomes. Taking personal responsibility for your choices as they influence and contribute to outcomes going forward. Owning control over the things that you can control. Taking stock of your mental health and mindset. Asking yourself how you have maintained or changed your standards to adjust to a changed workplace. The impact PPP loans may have on your tax bill due to be paid next year. How there’s still time for an amazing fourth quarter with the right course corrections.

    Bio:

    Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Wall Township, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Ms. Williams is a member of the New Jersey Board on Attorney Certification (NJBAC) – Matrimonial Committee, a New Jersey Supreme Court committee that determines eligibility of candidates to be certified as a recognized practitioner in the field of matrimonial law.

    Ms. Williams has been named a Rising Star Attorney by the New Jersey Super Lawyers franchise continuously from 2008 – 2013, and has been named a Super Lawyer by that organization for 2014 – 2019. In 2016, she was featured in the Super Lawyers publication (Williams v. The Rubber Stamp), she has been named one of the Top 50 Women Super Lawyers in New Jersey from 2017-2019 and in 2019, was voted in the Top 100 Super Lawyers in the State of New Jersey.

    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.

    In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.

    She received her B.S., magna cum laude, and her M.S., summa cum laude, from Florida State University. She received her J.D., cum laude, from Syracuse University College of Law.

    Snip-Its:

    00:17:21 (47 Seconds)

    Almost instinctually, we go to the mindset of if something is happening in the external world, we have no choice but to accept the ramifications of that in our law firm. And many times that is not true. Many times we are making choices that have adverse consequences for our business and if we were to make a different choice, the consequence would be different. And so you have to start thinking about what exactly is the cause of the current circumstance that you're experiencing in your business, whether it's an uptick or a downward slide in business. Where did that come from and what are all the pieces that contributed to that so that you can start making different choices to change the outcome that you're experiencing.

    00:35:57 (43 Seconds)

    There are ways for you to keep the standard the same in terms of production, but allow for some modification of what will actually be produced, meaning if I don't have the work to give to a client, I could give the work into a marketing initiative or I could give the work into a system for the firm, or I could give the work into, you know, pouring into the cultural morale, depending on how high your standards are. Ultimately, that will dictate whether or not your standards should be modified. But if there's a modification, the modification should be a revamping of your structure and it ought to have very clearly defined parameters around it. It should not be simply a wholesale walking away from the standards that you created.

    00:41:31 (19 Seconds)

    But your goal is to be fully educated and to make decisions that are best for your business based on your business metrics and separating your emotional connection to those decisions from the analysis. And this is where taking stock of yourself and why you are doing what you were doing is very important.