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Struggling to keep up with endless content creation? 😩 What if you could turn your existing content into viral posts without spending countless hours brainstorming new ideas?
In this episode of Creating Powerful Impact, I sit down with Atiba de Souza, the Video Content Superman, to uncover the secret to creating viral content with less effort. 🚀
Atiba reveals his proven method for turning old content into intelligent snippets that your audience actually wants to see. Discover:
✅ Proven viral content strategies to attract more views, clicks, and engagement
✅ How to uncover the EXACT questions your audience is asking using Google SEO strategies
✅ Why traditional content repurposing might be sabotaging your results (and what to do instead)
✅ The powerful content marketing strategy that allows Atiba to spend one day creating content that lasts for months
✅ How to create video snippets that connect emotionally with your audience and inspire action
✅ The smart way to integrate AI content creation into your workflow — without losing your authentic voice
✅ Why mastering the Why, How, and What of content leads to deeper connections and better sales
💡 Whether you're a coach, consultant, or entrepreneur looking to scale your digital marketing efforts and maximize your social media growth, this episode is packed with actionable insights you can implement today.
➡️ Watch now to discover the content strategy that WORKS — without working harder.
🔗 Connect with Atiba here: https://awarriorsunderstanding.com/
#ViralContentStrategy #ContentMarketingTips #RepurposeContent #SocialMediaGrowth #CreatingPowerfulImpact #AtibaDeSouza #DigitalMarketing #ContentCreationTips #AIContentCreation #SEOForContent #VideoSnippets #ContentRepurposing
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If you're tired of cold outreach and ready to build meaningful connections that lead to bigger opportunities, this episode is for you! 🤝
This week on Creating Powerful Impact, I sit down with Karen Yankovic, CEO of Up Level Media and host of the Good Girls Get Rich podcast.
With over 20 years of experience in IT, marketing, and customer relationship management, Karen now helps women build profitable personal brands using LinkedIn and PR strategies.
In this episode, Karen reveals:
✅ The #1 LinkedIn strategy for building authentic relationships that open doors to new opportunities
✅ How connecting with journalists, podcast hosts, and influencers can skyrocket your credibility
✅ Why relationship-building—not just posting—leads to high-value clients and bigger contracts
✅ The power of intentional networking and how to strategically connect with the right people
✅ Simple steps to start meaningful conversations that turn into profitable partnerships
Karen also shares her free LinkedIn Marketing Style Quiz to help you identify your unique marketing style and build relationships that fill your calendar with the right connections.
➡️ Tune in now and learn how focusing on relationships can transform your credibility, grow your network, and increase your income!
Key Moments:
⏱️2:01 - 4:25 | Why Women Need to Build Wealth and How PR Can Help
⏱️ 4:26 - 7:15 | The Power of PR: Building Credibility Through Media Features
⏱️ 7:16 - 10:10 | How LinkedIn Helps You Build Strategic Relationships
⏱️ 10:11 - 13:30 | The #1 LinkedIn Strategy: Connecting with Journalists and Podcast Hosts
⏱️ 13:31 - 16:40 | Real-Life Success Story: How One Realtor Landed a Feature on NBC News
⏱️ 16:41 - 19:20 | The Secret to Meaningful Outreach Without Feeling Spammy
⏱️ 19:21 - 22:15 | Leveraging Your Existing Network: Finding Hidden Opportunities
⏱️ 22:16 - 24:30 | The Power of Asking for Bigger Opportunities (Flipping the Funnel)
The CEO of UpLevel Media and Host of The Good Girls Get Rich Podcast, Karen offers results-oriented and expert conversational marketing strategies that position clients to bring in instant results. Her background includes over twenty years in the field of information technology, marketing, and customer relationships, making social media her ideal niche.
Connect with Shay Wheat: https://graceandeaseproductions.com/
Would you make a great guest on Creating Powerful Impact, or do you know someone who would be?
https://graceandeaseproductions.com/podcast/guest-booking/
Connect with Karen: https://karenyankovich.com/
Discover Your Marketing Success Style! https://karenyankovich.com/quiz/
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Saknas det avsnitt?
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Struggling with poor sleep and waking up exhausted?
You might be making common sleep mistakes without even realizing it! In this episode of Creating Powerful Impact, sleep posture expert James Leinhardt, Founder of Levitex, reveals the viral sleep hack that’s transforming the way people sleep.
His expertise in nighttime postural care has helped thousands improve their sleep posture, reduce pain, and wake up feeling refreshed and energized.
James has taken his clinical knowledge beyond hospitals and into the mainstream, using TikTok sleep tips to educate millions worldwide. With over 650,000 followers and viral videos reaching over 75 million views, he’s proving that better sleep starts with better posture.
What You’ll Learn in This Episode:⏰ [4:52] The best sleep positions for spinal support and pain relief
📱 [10:53] How James leveraged TikTok sleep tips to grow his brand and educate millions
🌍 [18:24] Reaching a global market with sleep posture education
Why Sleep Posture Matters:Many people focus on how many hours they sleep, but few consider how they sleep. Poor sleep posture can contribute to chronic pain, fatigue, and long-term spinal issues—even if you think you're getting enough rest.
James explains the science behind sleep optimization, the biggest sleep mistakes people make, and the simple adjustments that can lead to better sleep and improved well-being.
About James Leinhardt:James Leinhardt is a leading expert in nighttime postural care and the designer of class-one medical devices that support clients with neurological illnesses and injuries. He collaborates with NHS trusts and social care networks throughout the UK, with his nighttime system reaching clients as far as the Middle East and Australia.
His work supports individuals with catastrophic brain injuries, MS, Cerebral Palsy, and stroke recovery, and he is passionate about using sleep posture as a clinical intervention. He frequently speaks at conferences, universities, and on TV, including Channel 4’s Steph’s Packed Lunch, to spread awareness about the importance of sleep posture.
His TikTok sleep hacks have gained a massive following, helping thousands fix their sleep posture for better health.
Connect with James & Levitex:🌐 Website: www.levitexsleep.com
📲 TikTok & Socials: @levitexsleep
If you’re tired of waking up sore, stiff, or unrested, this viral sleep hack could be the game-changer you’ve been waiting for. Tune in now to transform your sleep and feel your best every morning!
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Struggling with career clarity, scaling your business, or transitioning into a new role?
The secret to success isn’t more hustle—it’s clarity.
In this episode of Creating Powerful Impact, host Shay Wheat sits down with Don Gleason, a leadership development expert, career transition coach, and military veteran, to reveal how gaining clarity can transform your career, business, and life.
💡 What You’ll Learn in This Episode:
✅ How career clarity leads to business growth and success
✅ How Mastermind groups accelerate entrepreneur success
✅ The biggest mistake professionals make when pivoting careers
✅ How military leadership skills apply to business leadership
✅ How to hire the right team and build high-performance teams
✅ Why networking for success is key to career and business transitions
⏳ Key Moments00:07 – The Power of Clarity – Why knowing your path changes everything
03:22 – What is a Mastermind? – How collaboration accelerates success
06:37 – How Don Co-Founded Military Transition Roundtable
09:22 – Breaking Career Barriers – Why military professionals struggle with transitions
12:12 – Lessons from 42 Years of Leadership – What business owners can learn
14:57 – How Entrepreneurs Can Use Masterminds for Scaling & Hiring
17:47 – The Role of Self-Awareness in Business & Career Success
🎯 About Don Gleason:
Don's journey started in 5th grade when he witnessed environmental destruction, inspiring his lifelong mission. After 27 years in the U.S. Air Force and leading corporate teams, he now helps others find their purpose, gain career clarity, and transition successfully. He specializes in career coaching, leadership development, and business mentorship.
Connect with Shay Wheat: GraceandEaseProductions.com
🎁 FREE EVENT CHECKLIST: Want a step-by-step guide to planning your event? Get it here → https://graceandeaseproductions.com/gift/planning-playbook/
🚀 Free Resource from Don: Download his Maximizing Mentorship Guide and learn how to leverage mentors to accelerate your success. Get it here: https://achieve-new-heights-llc.ck.page/9862a7ebe2
🔔 Don’t Forget to Subscribe!
If you found this episode valuable, hit LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS so you never miss an episode of Creating Powerful Impact!
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💡 Before you sign an AV contract, watch this!
Your event’s success isn’t just about great content—it’s about how your audience experiences it.
A poor audio-visual setup can kill the energy, ruin engagement, and leave attendees frustrated.
But when done right?
Your event becomes an immersive, unforgettable experience that drives impact and sales.
In this episode of Creating Powerful Impact, host Shay Wheat breaks down how to plan, optimize, and execute AV like a pro—without overspending or dealing with last-minute tech disasters.
Whether you're working with a $5,000 budget or $150,000, these insights will help you make smart AV choices that enhance your event, not drain your wallet.
🚀 What You’ll Learn in This Episode:
✅ The 3 biggest AV mistakes that derail events—and how to avoid them
✅ How to choose the right AV team (Hint: Don’t just go with the venue’s option!)
✅ AV budgeting strategies that give you the most impact for your money
✅ The difference between venue AV, external AV teams, and DIY setups
✅ How to negotiate AV costs before signing a venue contract (and avoid hidden fees)
✅ Stage, sound, and lighting pro tips that elevate your event experience
✅ Why AV is about intentionality, not budget—and how to maximize yours
🎯 Whether you’re hosting a mastermind, a workshop, or a multi-day conference, getting your AV right creates the professional, engaging, and transformational experience your audience expects.
These are the exact strategies we use to produce high-ticket, high-impact events for top industry leaders.
🔥 Subscribe for more expert insights on scaling your business with profitable events!
🔔 Like, Comment & Subscribe for more insider event strategies!
Key Moments!
00:26 – What AV Really Is (Hint: It’s Not Just Big Screens & Sound Systems)
02:14 – The Biggest AV Mistakes to Avoid (These Will Derail Your Event!)
05:03 – Choosing the Right AV Team (Why Venue AV Is Usually a Bad Idea)
07:45 – AV Budgeting: Where to Invest & Where to Save
10:18 – Pro-Level Stage, Lighting & Sound Tips for Maximum Impact
13:02 – Hidden AV Costs & Negotiation Tips (Avoid Getting Overcharged!)
15:45 – Why AV Is About Intentionality, Not Budget
🎁 FREE EVENT CHECKLIST: Want a step-by-step guide to planning your event? Get it here → https://graceandeaseproductions.com/gift/planning-playbook/
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Scaling a business isn’t just about working harder—it’s about working smarter.
In this episode of Creating Powerful Impact, host Shay Wheat sits down with Stephanie Wigner, a multi-million-dollar entrepreneur, chiropractor, and host of The Wealthy Practitioner podcast, to break down the 3P Framework: Profit, People, Prosper.
Stephanie shares her journey from building brick-and-mortar chiropractic clinics to scaling multiple businesses while maintaining freedom and balance.
She reveals the key mindset shifts that allow entrepreneurs to step out of the day-to-day grind and into their CEO role—where they can scale without burnout, build high-performing teams, and create lasting impact.
If you're ready to move past bottlenecks, embrace the power of leadership, and unlock the next level of success, this episode is for you.
Plus, Stephanie shares an exclusive free resource to help you reimagine your reality and take your business to the next level.
📌 Listen now to discover:
✅ The 3P Framework and how it helps entrepreneurs scale
✅ Why identity shifts are crucial for long-term business success
✅ The role of community and connection in sustainable growth
Key Moments:
[02:30] - The Journey to Scaling a Multi-Million Dollar Business
[07:15] - Breaking Free from the Hustle: The 3P Framework
[13:40] - The Mindset Shift That Enables Quantum Leaps
[18:10] - Are You the Bottleneck? How to Overcome Leadership Resistance
[21:50] - The Power of Community & Events in Business Growth
Steph embodies the spirit of a multi-passionate entrepreneur, investor, and mentor. Alongside her professional pursuits, she is equally dedicated to her roles as a loving wife and devoted mother.
With a keen eye for business opportunities and a relentless drive for success, she has scaled two brick-and-mortar chiropractic clinics to over $1M in revenue in less than 7 years. Stephanie now coaches and trains other chiropractors and wellness experts on how to implement her methods so they can achieve the same level of success.
Steph's passion for mentoring shines through as she supports and empowers others on their own journeys to building legacies without sacrificing time with their families.
She’s also the host of the celebrated podcast, The Wealthy Practitioner, a program that features curated interviews with other entrepreneurs and provides actionable advice to practitioners who are building a 7 figure business.
Outside of building businesses, you can find her traveling the world or nose-deep in a good book!
Connect with Shay: https://graceandeaseproductions.com/
Free Gift! 5 Phases of Events: https://graceandeaseproductions.com/gift/5phases-cpi/
Connect with Stephanie: https://stephaniewigner.com/
📥 FREE GIFT: Grab Stephanie’s exclusive training, Reimagine Your Reality, to unlock your next-level success! https://thewealthypractitioner.thrivecart.com/reimagine-your-reality/
Use the Code SHAY!
🚀 Ready to scale with ease? Tune in now and start your journey to Profit, People, and Prosper!
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Retention is the new sexy! Join host Shay Wheat and marketing authority Draye Redfern as they dive into a game-changing approach to scaling your business.
Listen as Draye reveals why, in marketing, “failure” is simply called “testing”—and how embracing this mindset can transform your strategy.
This episode covers Draye’s unique Anchor Framework, which focuses on mitigating risk, building recurring revenue, and humanizing your business to create long-term growth.
With insights from working with industry titans like Dr. Benjamin Hardy, Joe Polish, and Chris Voss, Draye offers practical steps to optimize your marketing for maximum impact.
Key Moments:
[3:14] How risk mitigation transforms your marketing strategy.[9:22] Why retention is the most underrated marketing strategy.[15:45] The Anchor Framework: Attract, Nurture, Convert, Humanize, Optimize, Retain.[22:08] Direct mail: A "dead" strategy making a big comeback.🎧 Listen now to rethink how you scale your business and stop chasing leads!
Resources & Links:
Free Diagnostic Report: report.fractionalcmo.comConnect with Draye: fractionalcmo.comFollow Shay Wheat: Grace & Ease ProductionsDraye Redfern is a leading authority in direct-response marketing, renowned for delivering exceptional results for elite financial advisors, best-selling authors, and Sharks from ABC’s Shark Tank.
As the founder of FractionalCMO.com, he helps thriving businesses scale through strategic marketing leadership, without the need for a full-time CMO.
Draye’s expertise lies in transforming traditional marketing into scalable systems that enhance engagement and improve conversions.
Through his marketing agency, Redfern Media, he has worked with over 1,000 financial advisors to redefine their strategies and build client-focused processes.
Known for his ability to systematize and streamline, Draye turns satisfied customers into passionate "Raving Fans."
His innovative approach makes him one of the most sought-after experts in his field.
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Editing your business processes takes up a huge amount of time, so you don’t want to make things any more complicated than they need to be—or, worse yet, realize you’ve missed opportunities for efficiency and growth.
In this episode of Creating Powerful Impact, host Shay Wheat is joined by Callan Faulkner, founder of The Uncommon Business Co. and an AI implementation expert.
Callan shares practical ways to use AI tools like ChatGPT to streamline your workflow, optimize systems, and save time—all while keeping a human touch in your business.
Ways you can use AI
💡Gym Finder
💡SOP
💡Brand tone
💡Sales coach
✨More
If you’ve ever felt overwhelmed or skeptical about AI, this episode will shift your perspective.
From role-playing sales calls with ChatGPT to setting up life-changing personal systems, Callan provides actionable advice to revolutionize your life and business.
Key Moments
The AI SOP Breakthrough (3:00–4:30)
Life Systems Simplified (6:45–8:00)
Teaching AI Your Brand Voice (15:30–17:00)
Role-Playing Sales Calls with AI (21:30–23:00)
Callan Faulkner is an AI Implementation Expert and Founder of The Uncommon Business, known for transforming how businesses operate through practical AI solutions. With a decade of experience in business optimization, Callan has developed a proprietary AI implementation framework now used by over 500 companies across 20+ industries.
She's a featured speaker at major industry conferences and creator of the first "AI for Non-Techies" implementation course. Callan's heart-centered approach to AI implementation has helped save clients 10,000+ combined hours while maintaining the human touch that makes each business special.
Connect with Callan: https://theuncommonbusiness.co/
FREE LIVE MASTERCLASS: https://uncommonbusiness.reioptimize.com/aifoundationsclass
Connect with Shay: GraceandEaseProdctions.com
Be on the podcast: GraceandEaseProductions.com/guest-booking
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Feeling overwhelmed and disconnected as a leader?
It’s time to reclaim your confidence and lead with purpose. In this episode of Creating Powerful Impact, Shay Wheat welcomes leadership coach Carolina Bakker to guide you through breaking free from burnout and stepping into conscious, bold leadership.
Carolina shares her transformative journey from corporate stress to entrepreneurial success. She reveals how small, consistent changes—what she calls the “2 millimeter wrench”—can create massive shifts in your leadership and life.
Learn practical steps to:
Reconnect with your vision and values.Build resilience to handle daily challenges.Create a culture of balance and success for your team.You’ll also discover why most business problems are rooted in personal challenges—and how to address them head-on to unlock new levels of growth.
Key Moments:
[01:30 - 04:45] Carolina's Journey from Burnout to Balance
[07:10 - 10:50] Recognizing the Signs of Burnout
[14:20 - 18:00] The Power of the 2 Millimeter Wrench
[22:15 - 26:00] Every Business Problem is Personal
Ready to take action?
Download Carolina’s free Imposter Syndrome Success Pack and start leading with confidence today.
Carolina is a coach, guide, and trusted companion for those ready to reclaim their inner strength and purpose beyond the Rat Race. Having navigated high-stakes environments herself, Carolina understands the toll that relentless pressure and external expectations can take - and how they can erode confidence and disconnect us from our true selves and loved ones, and leave us questioning, “When did I become so... detached and numb?”
Carolina’s coaching journey began with a simple but profound mission: to help others break free from this cycle of burnout and rediscover who they are beneath the layers of stress and expectation. Her approach is holistic and empowering, combining deep insights with practical tools to make real, lasting change possible. For those still navigating high-stress roles, she provides strategies to establish boundaries, cultivate resilience, and honor their well-being. And for leaders, her work fosters conscious, balanced approaches that nurture wellness within teams and organizations.
Carolina’s clients share a common desire: to live authentically, guided by inner trust and a purpose that resonates deeply with who they are. She believes that true transformation begins within - with the insights that reveal who we are and the courage to act on them. Her work is about clearing away what no longer serves, so that each client can create a life that feels aligned, joyful, and completely their own.
Don’t miss this powerful conversation!
Connect with Carolina: https://coachingbycarolina.com/
Conquer Imposter Syndrome: courses.coachingbycarolina.com
Connect with Shay Wheat: GraceandEaseProductions.com
Free Resource
5 Phases of Events:
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In this powerful episode of Creating Powerful Impact, host Shay Wheat sits down with Michael E. Parker, widely known as "The CEO Maker."
Michael has built and scaled multiple seven-figure businesses and currently manages seven successful companies.
Together, we dive into the essential mindset shifts and systems that transform entrepreneurs into effective CEOs.
Michael unpacks his "Business Freedom Blueprint," a framework centered on five key systems: Clarity, Capacity, Commerce, Control, and Culture.
He shares invaluable insights on how to scale your business, build lasting systems, and foster a winning company culture.
Plus, you’ll hear his inspiring journey from working at Toyota to becoming a sought-after business strategist and leader.
Tune in to discover how to turn chaos into clarity, implement systems for sustainable growth, and embrace the mindset needed to take your business to the next level.
Don’t miss this opportunity to learn from the expert who’s redefining what it means to be a CEO!
Key Takeaways:
[02:30] The difference between being an entrepreneur and a CEO
[07:45] Why systems are the secret to scaling to seven figures
[14:20] How culture impacts business growth and retention
[23:10] The importance of belief in achieving your next level of success
Connect with Michael: https://www.michaeleparker.com/
Stay tuned until the end for Michael’s free gifts to help you on your CEO journey!
Discover the 10 Mistakes that Stop Entrepreneurs from Building a million Dollar Business
https://www.millionairebusinessbundle.com/optin61074721utm_campaign=podcast&utm_medium=Podcast&utm_source=Creating+Powerful+Impact
Michael E. Parker, known as the "CEO Maker," is an award-winning entrepreneur, Lean Management expert, and the creator of Value-Centered Management. He is the founder of Michael E. Parker Enterprises and You Are a CEO, where he has developed coaching systems and tools to help entrepreneurs scale their businesses to seven figures while achieving personal growth.
Michael’s expertise has been sought after by Fortune 100 and Fortune 500 companies, and his entrepreneurial journey has led him to create and manage seven multi-million dollar companies. His philosophy, “CEO” – Charge, Expand, and Overcome – has helped thousands of individuals transform their business and personal lives.
Get Clients Now: https://graceandeaseproductions.com/programs/#ticketmap
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Are you tired of feeling stuck in the same routine, wondering if there’s more to life? This episode is your wake-up call! 🌟
Join Shay Wheat as she welcomes Emily Reuschel a powerhouse coach and advocate for women rediscovering themselves.
Together, they dive deep into breaking free from the grind, reconnecting with your true joy, and building a life filled with purpose, passion, and authenticity.
Emily shares her inspiring journey from burnout to breakthrough and offers actionable steps to help you identify what truly lights you up.
Whether you're in a bustling city or a quiet rural town, this conversation will show you how to design a life you love—on your terms.
Get ready to embrace your full potential and take back control of your life. It’s time to stop existing and start thriving.
Tune in for life-changing insights and tools that will leave you energized and ready to take action!
Learn actionable steps to:
Identify habits and routines holding you back.Rediscover your passions and reconnect with your true self.Build authentic relationships and a life you’re excited to wake up to.🎁 Grab Emily’s Free Habit Challenge Workbook to start your journey to intentional living: https://emilyreuschel.myflodesk.com/youdoyou82
Key Moments:
2:31-6:15 - From Burnout to Breakthrough: Emily’s Powerful Journey
6:16-10:45 - The Moment That Changed Everything
10:46-15:30 - Finding Joy in the Smallest Towns and Moments
15:31-19:50 - Why Community Matters More Than Ever
19:51-24:10 - What Really Brings You Joy? Start Here
24:11-27:45 - Stop Chasing Goals That Don’t Fulfill You
27:46-30:15 - Authenticity: Your Secret Weapon for Success
30:16-31:50 - Design Your Life, Rewrite Your Story
Emily Reuschel is a champion for the leaders, thinkers, doers, and dreamers of rural communities and beyond. Her thought leadership defies expectations, busts limiting beliefs, and asks better questions to understand this big beautiful world and the people in it.
Whether from the stage, behind the Gather in Growth podcast mic, or within her signature virtual communities, she fosters conversations to help women heal, grow, evolve, and build empathy bridges to transform from the inside out.
Connect with Emily: emilyreuschel.com
🎁 Grab Emily’s Free Habit Challenge Workbook to start your journey to intentional living: https://emilyreuschel.myflodesk.com/youdoyou82
Connect with Shay Wheat: GraceandEaseProductions.com
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What if mastering your energy was the key to unlocking your leadership potential and avoiding burnout?
In this episode of Creating Powerful Impact, I sit down with Tabitha Scott, one of the top 10 most inspiring women leaders of 2022.
With over 20 years of experience in corporate innovation and sustainability, Tabitha shares how understanding and managing energy can transform the way you lead and solve complex business challenges.
Here’s what you’ll learn:
✔️ How to use an “energy shield” to protect yourself from negativity while staying open to connection
✔️ Tabitha’s powerful “energetic judo” technique to diffuse tension and create collaboration
✔️ The “return to sender” method to stop negativity in its tracks
✔️ Why focusing on activities that bring you joy is essential for avoiding burnout
Tabitha also reveals the fascinating intersection of energy science, human dynamics, and leadership, including how concepts like Maslow’s hierarchy of needs align with ancient energy practices to create a balanced and successful workplace.
Whether you’re leading a team, scaling your business, or simply looking for ways to stay energized and focused, this episode is packed with actionable insights you can apply today.
Key Moments:
[02:30] Why leaders and teams are experiencing burnout: Understanding the role of energy in balance and productivity.
[06:15] The “Energy Shield” technique: Protecting yourself from negativity without creating barriers.
[09:00] How to use “Energetic Judo” to diffuse conflict and redirect negative energy.
[12:45] The importance of returning negativity to sender: Maintaining your positivity and focus.
[16:30] Aligning energy science with workplace dynamics: Insights from Maslow’s hierarchy and ancient energy practices.
[20:00] How to recharge your energy: The power of focusing on what brings you joy and fulfillment.
Tabitha is known for her groundbreaking expertise in leveraging the principles of modern and ancient science to accelerate innovation, productivity and adaptation for organizations.
Tabitha led efforts to create the world’s largest solar-powered community and was recognized for her numerous innovative uses of advanced technology at the White House.
She has published dozens of original works in leading industry publications, like Forbes, the Journal of Applied Corporate Finance, the Encyclopedia of Energy Engineering and Technology, and CEO Magazine on energy, behavior change, corporate leadership, and avoiding burnout.
Tabitha is a Certified Energy Manager and Certified Demand Side Manager through the Association of Energy Engineers.
She is Blockchain Certified through MIT, and is a Certified Practitioner in bio-field holistic practices.
Tabitha has a bachelor’s degree in Finance from University of Louisville, a master’s degree in Bank Management from the Graduate School of Retail Bank Management at the University of Virginia, and an MBA from Fairfield University. She is also certified as an AEM-Cube consultant and a CultureTalk partner.
🎧 Don’t forget to grab Tabitha’s book, Trust Your Animal Instincts: Recharge Your Life, Ignite Your Power, available now on Amazon.
Tabitha has released a new book as well!
Powering Change: THE HIDDEN RESOURCE TO UNLEASH POTENTIAL, PRODUCTIVITY, & PROFITS
https://www.tabithaascott.com/
Connect with me, Shay Wheat: GraceandEaseProductions.com
Be a Guest:
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In a world that’s more connected than ever, why are we feeling more isolated than ever?
The U.S. Surgeon General has declared loneliness a public health crisis, with impacts as harmful as smoking a pack of cigarettes a day.
This crisis isn’t just affecting our personal lives—it’s reshaping how we connect, work, and do business.
I’m Shay Wheat, Certified Event Producer and CEO of Grace & Ease Productions, and in this episode of Creating Powerful Impact, I’m diving deep into how this disconnection is holding businesses back—especially for those of us offering high-ticket solutions.
Trust, connection, and community are the cornerstones of building and retaining high-value clients, and events are the ultimate way to deliver them.
In this heartfelt conversation, I’ll reveal why events are more than just gatherings—they’re transformational experiences that help entrepreneurs stand out in a crowded, disconnected world.
You’ll hear a powerful client success story, discover the four key ways events can solve disconnection, and even get an insider look at how to make virtual events as impactful as in-person ones.
Key Moments:
1:05 – The connection crisis: How it impacts entrepreneurs and their clients.3:10 – Why high-ticket offers demand trust and relatability in today’s market.5:20 – A behind-the-scenes story of how authentic connection drove event success.7:45 – The four biggest ways events create connection, retention, and advocacy.10:15 – Creative strategies for making virtual events personal and engaging.12:30 – Your next step: Start planning your transformational event today.If you’ve been feeling the weight of disconnection in your business, this episode is your wake-up call. Events aren’t just an antidote to the connection crisis—they’re a powerful tool for growing your business, building relationships, and creating real impact.
Don’t miss out! Head to eventfreegift.com to grab your free Initial Event Planning Playbook, or if you’re ready to dive right in, visit eventsarepowerful.com to book a call with me. Let’s create something extraordinary together!
Shay Wheat is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc. Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success.
Her team of Certified Event Producers™ supports every aspect of event planning and production for Virtual Live and In-person events. Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources.
As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.
Connect with Shay: GraceandEaseProductions.com
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Sales calls—necessary or exhausting?
If you’re tired of the hustle of back-to-back calls but still want to scale your business, this episode of Creating Powerful Impact is here to show you a better way.
I’m Shay Wheat, Certified Event Producer and CEO of Grace and Ease Productions, and today I’m diving into how you can transform your events into client-magnet experiences that eliminate the need for traditional sales calls.
In this episode, I’ll share three proven strategies to help you ditch the draining follow-ups and instead close sales seamlessly during your events. Here’s what you’ll learn:
✔️ How to build a pre-sold audience using irresistible pre-event content that primes attendees to say "yes"
✔️ The power of creating high-trust environments during your events through connection and engagement
✔️ Why crafting a crystal-clear, problem-solving offer is key to converting your audience without a hard sell
Imagine hosting an event where your attendees are so aligned and excited, that they’re ready to hit the “buy” button before you even make your pitch. It’s possible, and I’m giving you the roadmap to make it happen.
Tune in, take notes, and let’s create powerful impact together! Don’t forget to share this episode with a fellow coach, consultant, or business owner who needs to hear it.
Key Moments in This Episode:
[00:30] The biggest pain point for coaches, consultants, and business owners running events: sales calls[02:00] Strategy #1: How pre-event content warms up your audience and eliminates follow-up calls[04:00] Strategy #2: Creating high-trust environments through engagement during your events[06:30] Strategy #3: Crafting a crystal-clear, problem-solving offer that’s impossible to resist✨ If you’re ready to eliminate the sales calls and scale your business with events, this episode is your guide. Plus, don’t forget to grab your FREE Initial Event Planning Playbook—packed with even more insights to make your next event a high-conversion success. Get it now at eventfreegift.com.
Shay Wheat is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc. Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success.
Her team of Certified Event Producers™ supports every aspect of event planning and production for Virtual Live and In-person events. Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources.
As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.
Connect with Shay: GraceandEaseProductions.com
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In this solo episode of Creating Powerful Impact, I, Shay Wheat, Certified Event Producer and CEO of Grace & Ease Productions, am sharing my secrets to hosting stress-free, high-profit events. If you’ve ever felt overwhelmed by event planning or struggled to balance success with sanity, you’re in the right place. This episode is packed with actionable strategies to help you reclaim your time, energy, and results.
I’ll walk you through my proven methods to streamline the event process so you can stay in your zone of genius—delivering your message and building meaningful connections with your audience. Whether you’re launching a new program, growing your brand, or ready to elevate your event game, these tips will transform how you approach events.
Key Moments in This Episode:
[00:45] Why stress-free and high-profit events can go hand in hand[02:30] Starting with the end in mind: The power of defining your event promise[05:00] Delegation tips: Why trying to do it all guarantees burnout[08:15] Systems that scale: Creating repeatable processes to save time and energy[11:00] A recap of my three must-haves for stress-free, high-profit eventsAre you ready to take the stress out of your next event? Download my Initial Event Planning Playbook. It’s packed with tools and insights to help you plan events that are both profitable and enjoyable. Get your free copy now at eventfreegift.com.
If you found value in this episode, I’d love it if you’d share it with a friend or colleague who’s ready to create powerful impact with their events!
Connect with me: GraceandEaseProductions.com
Instagram: @GraceandEaseProductions
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In this inspiring episode of Creating Powerful Impact, host Shay Wheat welcomes Dr. Isabel Hunsingner, a functional medical doctor specializing in brain health and co-founder of Doctor on a Mission.
Alongside her husband, Chef Michael, Dr. Isabel is on a mission to prevent and reverse diseases like Alzheimer’s, dementia, cognitive decline, anxiety, and depression.
Together, they discuss the steps successful entrepreneurs and professionals can take to maintain optimal brain health and avoid the cognitive decline that often begins in the 40s, 50s, and 60s.
Dr. Isabel shares actionable insights on how to protect your brain and live a vibrant, healthy life.
🔥 Topics covered in this episode include:
The groundbreaking research shows Alzheimer’s is now an option, not an inevitability.The importance of diet, including a plant-based, mild ketogenic, fiber-rich approach.Why sleep is critical for detoxifying the brain and preventing cognitive decline.The surprising connection between exercise, strong muscles, and a strong brain.How to balance hormones and manage stress to support brain health and overall well-being.Dr. Isabel also shares her journey as a doctor and entrepreneur, including how her health challenges inspired her work in brain health and functional medicine.
This episode is packed with practical advice, science-backed strategies, and motivation to prioritize your health to thrive in business and life.
🎧 Tune in now to learn how to protect your brain, enhance your performance, and live a life full of energy and impact!
👉 Don’t wait for health challenges to slow you down—start building a foundation for a brighter, healthier future today!
Key Moments
[5:15] "Alzheimer’s as an Option: Groundbreaking Research You Need to Know"
[10:45] "Fueling Your Brain: The Power of Diet in Cognitive Health"
[15:30] "The Critical Role of Sleep in Brain Detox and Health"
[21:00] "Overcoming Anxiety and Burnout: Dr. Isabel’s Personal Journey"
[27:10] "Exercise Your Brain: The Surprising Connection Between Movement and Cognition"
[33:45] "Balancing Hormones for Better Brain Health and Overall Well-Being"
[39:20] "Healing Through Laughter: Lessons from Patch Adams"
[45:15] "Health First: Why Entrepreneurs Must Prioritize Self-Care
After two decades as a traditional medical doctor, Dr. Isabel realized that our current medical system teaches dependency on medications. It doesn’t empower people to be in control of their health and give them hope. So, in 2013, I embarked on my own with the goal of helping more people, mastering the integrative approach we take today at Doctor on a Mission.
Dr. Isabel Hunsigner, founder of Doctor on a Mission, is a functional medical doctor specializing in brain health and root-cause medicine. Inspired at age five by her uncle, an anesthesiologist, Dr. Isabel’s journey into medicine began with a passion for holistic health and a desire to create meaningful change.
Initially pursuing agriculture and organic farming, she realized her calling lay in medicine, leading her to earn a degree in Molecular Cellular Developmental Biology and eventually complete medical school. Her mentor, Dr. Tom Swain, encouraged her to pursue an MD to influence change from within the system.
After 22 years in conventional medicine, Dr. Isabel shifted her focus to functional medicine, addressing the root causes of diseases like Alzheimer’s, cognitive decline, anxiety, and diabetes. Passionate about weight loss and overall wellness, she has...
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🎙️ In this special rerelease of Create Powerful Impact, host Shay Wheat revisits an episode packed with transformative insights from the brilliant Fabienne Fredrickson, founder of the Boldheart Business Program. We thought it was important to bring this episode back to our audience because Fabienne shares timeless wisdom for women entrepreneurs looking to scale their businesses to seven figures—all while reclaiming their time, energy, and joy. 🌟
Fabienne’s Leveraged Business methodology is a proven 8-step system designed to take business owners from overwhelm at six figures to sustainable success at seven figures. Drawing from nearly 15 years of experience running a multi-seven-figure business while raising three kids and taking 14 weeks of unplugged vacations each year, Fabienne offers a roadmap for creating financial freedom and impact—without sacrificing authenticity or balance.
🚀 Key topics include:
The Path to a Million a Year: Why scaling to seven figures requires a completely different approach than what got you to six figures—and how to make that shift.Leverage Your Team, Systems, and Time: Learn how to build a world-class team, create scalable systems, and focus only on the activities that truly move the needle in your business.The Feminine Approach to Success: Why traditional, masculine methods of business growth often fail women—and how Fabienne’s innovative strategies empower women to thrive on their terms.Exponential Growth Activities: How to identify and implement activities that deliver long-term results and quantum leaps in your business.Differentiation and Longevity: The keys to becoming the gold standard in your industry, building raving fans, and creating a business that stands the test of time.✨ Fabienne also opens up about the deeper “why” behind her work—the desire to help women achieve financial security, choice, and impact. Her candid stories, actionable strategies, and powerful insights will inspire you to stop playing small and start building a business (and life) you love.
🎁 Bonus Gift: Fabienne is generously offering listeners a free copy of her book, The Leveraged Business: How You Can Go From Overwhelmed at Six Figures to Seven Figures and Gain Your Life Back. This step-by-step guide is a must-read for anyone ready to implement her proven methodology. Grab your free copy at www.TheLeveragedBusinessBook.com. 📚
Why we brought this episode back:
Fabienne’s wisdom is as relevant as ever, and her insights into leveraging team, systems, and time to achieve exponential growth are game-changers. Whether you’re new to this conversation or revisiting these strategies, this episode is packed with value for entrepreneurs ready to create true freedom and impact. 💼✨
Key Moments:
5:30 Fabienne discusses her transition from corporate life to entrepreneurship.
15:45 Introduction to the concept of leveraging business for growth.
25:20 The role of feminine energy in business success.
35:10 Insights from "The Leveraged Business" book.
45:00 The importance of community and support systems.
For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow and scale their businesses, earning them tens of millions collectively each year while increasing their time off to enjoy the lives they love.
Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three...
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In this insightful episode of Creating Powerful Impact, I, Shay Wheat, dive deep into the world of effective leadership and sustainable growth with my guest, Dana Earhart, a renowned business growth strategist.
Tune in to discover how to scale your business to multi-six and seven figures without sacrificing your personal time and well-being in this episode titled "Lead Your Calendar, Lead Your Life."
Join us as Dana unveils powerful strategies and surprising insights from over a decade of coaching business owners, revealing why so many entrepreneurs fall into the trap of overworking.
You’ll learn about the most common bottlenecks that hinder growth and how to optimize operations, team management, and client retention for long-term success.
Master these actionable strategies to take control of your calendar and design a life where your business supports you by prioritizing personal commitments and self-care.
Dana’s powerful advice on leading your business and empowering your team will inspire you to build a thriving company that aligns with your vision for freedom and joy.
Don’t miss out on Dana’s game-changing guide and diagnostic tool to identify and overcome growth bottlenecks. Tune in for valuable takeaways and practical tools that will elevate your business approach. Listen now to transform how you approach business and reclaim control over your life.
Key Moments:
(00:02) Optimizing Business Growth for Service-Based Entrepreneurs
(2:24) Eye-Opening Statistics on Business Owners' Work Hours
(9:30) Maximizing Business Growth Through Efficient Operations
(26:42) Achieving Business Growth and Scalability
Driven owners of service-based businesses hire Dana Earhart when they are ready to grow their multi-6 and 7-figure business, without having to work longer hours. With several decades of business and leadership consulting, Dana has been leading service-based business owners, to become Thriving Million and Multi-Million Dollar CEOs since 2013. As a business growth strategist, she’s been using her optimization framework to help hundreds of clients across 9 industries rapidly create more business growth, time freedom, fun and joy.
Dana’s on a mission empowering business owners to give themselves permission to build a business that supports the life they’ve dreamt of - a BUSINESS that provides profits, fulfillment and purpose, while supporting a LIFE that allows for time freedom, fun and JOY. As a mom to DJ (her WHY and the reason she launched her business), she finds joy spending time with him whether it’s laughing at home after school, cheering him on from the sidelines or exploring new places on vacations.
How to BE a Million Dollar CEO: 7 Steps to Grow Your Business Without Being a Workaholic (or burning out): https://danaearhart.com/million
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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In this powerful episode of Creating Powerful Impact, host Shay Wheat sits down with Jose Berlanga, a seasoned entrepreneur and visionary who has built multimillion-dollar businesses across four diverse industries—from import/export and Italian coffee chains to residential construction and land development.
Yet, Jose’s story is anything but conventional. After a life-threatening accident at the age of four left him with third-degree burns, he faced extreme challenges but refused to let adversity define his life. Instead, he forged his own path to success, achieving his goals on his terms.
Join Shay as she dives deep with Jose into his unique philosophy on resilience, self-leadership, and what it truly takes to scale a business. Throughout this episode, Jose shares hard-won insights, including:
The Power of Vision and Execution: Jose explains his “no secrets” approach to scaling—why the key isn’t in finding magic formulas but in staying laser-focused on what you want, embracing sacrifice, and being consistent through both good and bad days.Building and Leading a Team with Purpose: Jose reveals the critical turning point in his journey where he learned the difference between doing the work himself and empowering his team with a shared mission. He shares his top strategies for hiring, training, and creating clear roles so each team member brings their best to the table.Creating Systems for Sustainable Success: Shay and Jose discuss why setting up SOPs (Standard Operating Procedures) and detailed job descriptions aren’t just optional steps—they’re essential for freeing up time, maintaining momentum, and ensuring everyone knows their role in the bigger picture.Whether you’re a seasoned entrepreneur or starting out, this episode is packed with insights to help you break through barriers and achieve lasting success on your own terms. Get ready to redefine your approach to business, leadership, and resilience with Jose’s inspiring story and no-nonsense advice!
Key Moments:
3:15 The Power of Vision and Execution
15:30 Building and Leading a Team with Purpose
30:15 Creating Systems for Sustainable Success
In every facet of his life and endeavors, real estate investor, author, and speaker Jose Berlanga is a force of unwavering tenacity.
At only four years old, Jose found himself at death’s door following a devastating accident that left his body covered in third-degree burns. He spent his childhood growing up in various hospitals, leaving behind both physical and emotional scars that would carry into his adulthood. Determined not to let tragedies solely define his life story, Jose set out to make a name for himself.
Led by his passion and curiosity for the business world, entrepreneurship came naturally to him. Jose’s entrepreneurial pursuits have spanned numerous industries, with one thing remaining constant: his persistence and level of involvement. With all his pursuits, Jose takes a hands-on approach, getting involved in the day-to-day of all departments at what many may consider an unusual level. This involvement ranged from hiring and training hundreds of people, to personally negotiating a few thousand real estate transactions, both buying and selling.
Jose has achieved multimillionaire status four distinct times, in four separate industries: an import/export company for machinery for the Petrochemical industry, investments including a chain of Italian coffee bars, a residential construction company, and lastly, land development & construction.
Each success was a feat of starting from ground zero and meticulously building his wealth anew. His journey has involved constructing complex business infrastructures, only to lose them to factors beyond his control, such as economic...
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Welcome back to Creating Powerful Impact!
I’m Shay Wheat, Certified Event Producer and CEO of Grace and Ease Productions, and today I’m excited to share with you the key strategies that will transform how you think about events—moving them from one-time happenings to reliable, year-round client acquisition machines. 🚀
If you’ve ever felt overwhelmed by the effort it takes to plan an event and then left wondering “what’s next” when the event is over, you’re not alone.
I see this all the time. Business owners pour hours into planning, crafting pitches, coordinating speakers, and managing logistics, only to wrap up and feel like they’re starting from scratch again.
But it doesn’t have to be that way!
In this episode, I’m breaking down three powerful strategies that I use with my clients to make sure their events don’t just end when the curtains close:
✨Reframe Your Event: You’ll learn how to shift your perspective and see your event as a critical part of a bigger client journey, instead of just a one-off sales opportunity. I’ll show you how to make your event the beginning of long-term client relationships that continue to grow.
✨Repurpose for Evergreen Content: Your event is a goldmine of content! I’ll teach you how to take everything you’ve created—whether it’s recordings, presentations, or behind-the-scenes footage—and turn it into evergreen content that drives interest and engagement long after the event has ended.
✨Post-Event Funnels: I’ll reveal the power of personalized post-event follow-ups, showing you how to nurture attendees into high-ticket clients. Some people are ready to buy on the spot, but many need more time and a bit more hand-holding—this is where a strategic post-event funnel can make all the difference.
I’ll also be sharing real-world client stories of how these strategies have transformed their events from one-time transactions into consistent, long-term revenue streams. These insights can help you avoid the “feast or famine” cycle of event planning and build a reliable system for ongoing client acquisition.
By the end of this episode, you’ll not only know how to make your events more profitable but also how to create a repeatable system that keeps working for you all year long.
Ready to take your events to the next level?
I’ve got just the thing to help you get started! Head on over to eventfreegift.com and download my Initial Event Planning Playbook, packed with strategies to help you plan and execute high-conversion events that are true game-changers.
If this episode sparked any ideas or gave you an “aha” moment, be sure to share it with your friends and colleagues.
Key Moments:
0:53 Potential Business Revolutionization
3:49 Leveraging Event Content for Growth
9:53 Event to Client Generator Strategies
10:40 - Strategic Event Planning Playbook for Growth
At Grace & Ease Productions, Inc., we partner with coaches, consultants, and experts to profitably scale their business with events, allowing them to make sales faster, with greater predictability and less team burnout. Leveraging our expertise in creating engaging and profitable events, we design comprehensive sales strategies that utilize webinars, live events—both in-person and virtual—and other scalable platforms to connect with large audiences, converting prospects into loyal clients and driving substantial business growth.
Our commitment ensures that every step of the process feels graceful, spacious, and effortless for you and your team, allowing you to focus on what you do best while we handle the rest. With our team of Certified Event Producers™, we support entrepreneurs in establishing authority, credibility, and visibility in their respective...
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