Avsnitt

  • The Psychology of Premium: How Pricing Shapes the Clients You Attract

    The Psychology of Premium: How Pricing Shapes the Clients You Attract

    · Creating Powerful Impact

    How premium pricing attracts better clients, bigger results, and more peace.

    Are you undercharging for your transformational work — and wondering why it’s not converting?

    In this solo episode, Certified Event Producer™ Shay Wheat unpacks what she calls The Premium Paradox — the surprising reason your “affordable” offer might be costing you the very clients you want most.

    Inside this episode:

    Why low prices repel high-value clientsHow bargain pricing leads to burnout and bad reviewsShay’s 5-part Price Psychology Matrix™ to confidently raise your ratesReal case studies from clients like Dr. T, Lisa Nichols, and MattA bonus mindset shift that changes how you sell for good

    🎁 Download the Premium Positioning Playbook for free:

    www.graceandeaseproductions.com/premium

    📞 Book a strategy call:

    eventsarepowerful.com

    🔑 Key Moments:04:55 – The $50 Rolex Test — Why underpricing signals low value to high-end clients06:10 – The Premium Paradox — How lower-paying clients actually cost you more08:00 – What Premium Clients Really Buy — (Hint: It’s not your price tag)14:05 – The PRICE Psychology Matrix™ — Shay’s 5-part framework for charging with confidence

    About Shay Wheat:

    Shay is the founder and CEO of Grace & Ease Productions, Inc., a company that helps high-level coaches, consultants, and expert entrepreneurs design profitable live and virtual events that scale their business without the burnout. She’s the go-to event strategist behind multimillion-dollar launches for thought leaders like Lisa Nichols and top-tier consultants across industries.

  • The Fatal Mistake Experts Make on Stage

    The Fatal Mistake Experts Make on Stage

    · Creating Powerful Impact

    You’re a respected expert.

    Your events are packed.

    But your conversions?

    They’re barely there. 😬

    In this solo episode of Creating Powerful Impact, I’m pulling back the curtain on the fatal mistake I see even the most successful coaches and consultants make on stage—believing that expertise alone drives conversions.

    I’ll introduce you to two clients:

    ➡️ Sue, who hosted a flawless event with standing ovations but walked away with just 2% conversions

    ➡️ Dr. K, a well-known health expert whose event went from “helpful” to highly profitable after a few key shifts

    You’ll learn why they struggled—and the exact changes we made to triple their ROI.

    🔥 I’m sharing:

    Why credibility doesn’t automatically lead to revenueThe “Authority Illusion” that’s hurting your bottom lineMy EVENT Profit Catalyst™ Framework to transform expertise into conversions3 practical steps you can apply before your next event to increase sales and impact

    Key Moments:

    4:20 – 3 Traps Experts Fall Into

      🔹 Credibility ≠ Conversion

      🔹 The “If You Build It” Fallacy

      🔹 Logic Over Emotion Misstep

    8:10 – What Is the Authority to Revenue Bridge?

    9:25 – Dr. K Case Study: From 2% to 3x More Conversions

    13:10 – Introducing the EVENT Profit Catalyst™ Framework

    21:35 – 3 Immediate Action Steps to Increase ROI

    🎁 Grab my free guide: Authority to Revenue Bridge Scripts

    📅 Want my team’s eyes on your next event? Apply for a strategy session: eventsarepowerful.com

    Let’s stop over-delivering and start converting—with integrity and ease.

    🎧 Hit subscribe for more weekly strategies to turn your events into scalable, high-impact business tools.

  • Saknas det avsnitt?

    Klicka här för att uppdatera flödet manuellt.

  • The One Thing Blocking Your Next Level of Success

    The One Thing Blocking Your Next Level of Success

    · Creating Powerful Impact

    You’ve built the programs. You’ve created results.

    But if you’re being honest… something still feels off.

    That’s not failure. That’s your soul calling you into your next level.

    In this episode of Creating Powerful Impact, I sit down with transformational coach and former corporate executive Michelle Rios to explore why so many successful entrepreneurs and high achievers stay stuck—and how to shift out of hustle and into alignment.

    This conversation is for you if you’ve ever wondered:

    ✨ Why am I not fulfilled, even though I’m “doing everything right”?

    ✨ What’s the difference between discomfort and misalignment?

    ✨ How do I tap back into flow and soul in my business?

    ✨ What does it really mean to lead from the frequency of wealth?

    What you'll learn:

    02:12 – Leaving Corporate: Michelle’s wake-up call and leap into alignment

    05:48 – Why Success Can Feel Empty: The real reason high achievers stay stuck

    08:30 – The Energetic Truth About Money and Wealth Frequency

    12:07 – Masculine vs. Feminine Energy: Finding balance in business

    18:54 – When Your Soul Goes Quiet: What to do when your intuition feels silent

    23:38 – Why Mindset Isn’t Enough: Taking aligned action

    Whether you’re scaling a high-ticket group program, leading a powerful community, or navigating your own expansion—you’ll walk away with grounded, actionable insights to align your business with the version of you that’s ready to emerge.

    About Michelle Rios

    Michelle Rios is a transformational coach, speaker, and host of the Live Your Extraordinary Life podcast. Known as The CEO Whisperer, she helps high-achieving leaders and entrepreneurs align with purpose, unlock their full potential, and experience true freedom and joy—beyond traditional success. With 25+ years as a global communications leader, Michelle now supports clients in creating soul-aligned lives and businesses.

    Connect with Michelle

    🎁 Get Michelle’s free gift: The Energetic Blueprint for Wealth

    A 15-minute mini-course to help you align your energy with abundance.

    💡 If you're ready to move from burnout to breakthrough, this episode is your sign

    🔔 Don’t forget to subscribe, rate, and share this episode with someone who’s ready to create powerful impact.

    Connect with Shay Wheat

  • The Branding Hack That Makes You Instantly Memorable

    The Branding Hack That Makes You Instantly Memorable

    · Creating Powerful Impact

    You’ve built a successful business. You’ve led programs, launched offers, maybe even stood on stages.

    But does your brand truly reflect who you are and the impact you’re here to make?

    In this episode of Creating Powerful Impact, Shay Wheat sits down with Laura Bull—former Sony Music executive and bestselling author of From Individual to Empire—to unpack what it really takes to build a powerful, aligned brand that grows with you.

    This conversation is for the coach, consultant, or expert entrepreneur who’s done chasing trends and is ready to scale with soul.

    ✨ Inside this episode, you’ll learn:

    💡Why mimicking your competition is killing your connection

    💡The truth about the “It Factor” (and what actually builds influence)

    💡How to align your personal brand with your long-term business vision

    💡What it takes to build a brand that sells—without constantly being on

    💡How to evolve your brand without losing what makes you magnetic

    If you’re craving deeper alignment, sustainable growth, and a brand that reflects your true essence, this one’s for you.

    🔑 What You’ll Learn:

    02:40 Why most branding advice is wrong

    05:18 What makes you an “influencer”

    09:30 The #1 branding hack for instant recognition

    13:45 How to identify your brand pillars

    18:20 Branding vs. marketing: What’s the difference?

    22:10 Should you separate your personal brand and business?

    24:00 Branding tips for scaling or selling your business

    Laura Bull is a bestselling author and brand strategist specializing in transforming individuals into competitive, sustainable business brands. A former Sony Music executive, she’s worked with global icons like Carrie Underwood, Brad Paisley, and Johnny Cash. Laura is the author of From Individual to Empire and the creator of the Brand Matrix, a proprietary framework that helps entrepreneurs uncover their most authentic and powerful brand identity. She is also a seasoned consultant, speaker, and former professor in marketing and the music business.

    📚 Download Laura’s FREE branding checklist & book chapter:

    👉 https://thebrandmgmt.com

    This episode is for anyone looking to level up their brand messaging, master brand positioning, and understand how to build a lasting business brand. If you’re trying to stand out online and attract the right clients, this is a must-watch.

    🔔 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more weekly episodes with expert insights to grow your business with powerful impact.

    #PersonalBranding #BrandingStrategy #MarketingVsBranding #StandOutOnline #BrandIdentity #BusinessBranding #LauraBull #CreatingPowerfulImpact #ShayWheat #BrandMessaging

  • Mastering Influence Through Leadership

    Mastering Influence Through Leadership

    · Creating Powerful Impact

    Struggling with leadership challenges and team dynamics?

    You might be missing out on a crucial leadership technique without even realizing it! In this episode of Creating Powerful Impact, leadership guru Gary Cohen, executive coach and author of Just Ask: Why Great Managers Always Ask the Right Questions, reveals the #1 leadership hack that’s transforming the way leaders engage with their teams.

    His expertise in inquiry-based leadership has helped countless organizations enhance their leadership effectiveness, foster better team engagement, and drive phenomenal business growth.

    Gary has taken his extensive business experience and distilled it into actionable strategies that have benefitted leaders at major corporations worldwide, including brands like Unilever and Intel.

    With his approach, leaders learn to ask the right questions that not only empower their teams but also lead to scalable business solutions.

    What You’ll Learn in This Episode:

    ⏰ [3:15] How to use strategic questioning to transform your leadership style

    📱 [9:40] Gary’s journey from startup to NASDAQ: lessons in scaling businesses

    🌍 [15:22] Implementing AI in leadership for efficiency and effectiveness

    🔍 [21:45] Practical assessment tools for identifying and enhancing your leadership style

    Why Inquiry-Based Leadership Matters:

    Many leaders focus on giving directions and providing solutions, but few understand the power of asking the right questions. Effective questioning can revolutionize team dynamics, prevent bottlenecks, and significantly enhance decision-making processes.

    Gary breaks down the science behind effective leadership, the common mistakes many leaders make, and simple yet profound changes that can lead to better leadership and improved organizational health.

    About Gary Cohen:

    Gary Cohen is a renowned executive coach and leadership expert, known for his role as a managing partner at CO2 Partners where he has coached top leaders from global brands. His book Just Ask: Why Great Managers Always Ask the Right Questions has been instrumental in shaping the careers of countless leaders. He also integrates AI technology to streamline leadership processes and enhance business operations, making him a sought-after speaker and consultant worldwide.

    His insights into inquiry-based leadership have not only transformed businesses but also provided a model for sustainable and scalable business practices. Gary is passionate about empowering leaders through effective questioning to uncover hidden potential within their teams and themselves.

    This episode is a must-watch for anyone looking to enhance their leadership skills and unlock new levels of business success. Tune in to discover how asking the right questions can be your biggest strategic advantage in leadership.

    Connect with Gary: https://co2coaching.com/

    Leadership Quiz: https://co2coaching.com/books/

    Connect with Shay: GraceandEaseProductions.com

    Five Phases of Events: https://graceandeaseproductions.com/gift/5phases-cpi/

  • The Secret to Creating Viral Content with Less Effort

    The Secret to Creating Viral Content with Less Effort

    · Creating Powerful Impact

    You don’t need more content.

    You need smarter content — content that creates emotional connection, positions you as a thought leader, and leads to more conversions 🔥

    In this episode of Creating Powerful Impact, I’m joined by Atiba de Souza, the Video Content Superman, to reveal the secret to creating viral content with less effort. We break down the simple (and scalable) content strategy that allows high-level experts like you to spend less time creating, and more time converting.

    🎯 Perfect for coaches, consultants, and expert entrepreneurs ready to stop spinning their wheels and start building true influence through content.

    You’ll discover:

    ✅ The real reason repurposed content often fails — and how to fix it with intelligent snippets

    ✅ A simple SEO strategy using Google’s “People Also Ask” to unlock exactly what your audience is searching for

    ✅ The powerful emotional framework of Why, How, What that moves people to take action

    ✅ How to align your content with the buyer's emotional journey to deepen trust and drive results

    ✅ Smart ways to use AI for content creation (hint: it’s not about outsourcing your voice)

    If you’ve been feeling overwhelmed by content or struggling to get results from your marketing, this episode is your blueprint for clarity, connection, and conversion.

    🎧 Listen now and start creating content that actually works — with less hustle.

    🔗 Connect with Atiba here: https://awarriorsunderstanding.com/

    #ViralContentStrategy #ContentMarketingTips #RepurposeContent #SocialMediaGrowth #CreatingPowerfulImpact #AtibaDeSouza #DigitalMarketing #ContentCreationTips #AIContentCreation #SEOForContent #VideoSnippets #ContentRepurposing

  • The #1 LinkedIn Strategy That Will Skyrocket Your Credibility and Income

    The #1 LinkedIn Strategy That Will Skyrocket Your Credibility and Income

    · Creating Powerful Impact

    Ready to attract high-value clients, boost your visibility, and get featured in the media — all without burning out?

    In this episode of Creating Powerful Impact, I sit down with PR and LinkedIn expert Karen Yankovic to uncover the #1 relationship-building strategy that turns your expertise into credibility and cash flow.

    If you’re a coach, consultant, or expert looking to scale your business with authority marketing, this conversation will change how you use LinkedIn.

    We’re not talking about generic content posts — we’re talking about intentional, high-converting relationship marketing that gets you featured in podcasts, articles, and top media outlets.

    🔑 What you’ll learn in this episode:

    💡The exact LinkedIn strategy that builds instant trust with potential clients

    💡How to use PR to elevate your personal brand and attract better opportunities

    💡Why deeper relationships matter more than more followers

    💡Easy steps to connect with journalists, podcast hosts, and decision-makers

    💡How to flip the funnel and position your offer for higher-value contracts

    ✨ BONUS: Karen shares her free LinkedIn Marketing Style Quiz to help you show up more authentically and get real results.

    👇 Start building relationships that build your business — listen now!

    Key Moments:

    ⏱️2:01 - 4:25 | Why Women Need to Build Wealth and How PR Can Help

    ⏱️ 4:26 - 7:15 | The Power of PR: Building Credibility Through Media Features

    ⏱️ 7:16 - 10:10 | How LinkedIn Helps You Build Strategic Relationships

    ⏱️ 10:11 - 13:30 | The #1 LinkedIn Strategy: Connecting with Journalists and Podcast Hosts

    ⏱️ 13:31 - 16:40 | Real-Life Success Story: How One Realtor Landed a Feature on NBC News

    ⏱️ 16:41 - 19:20 | The Secret to Meaningful Outreach Without Feeling Spammy

    ⏱️ 19:21 - 22:15 | Leveraging Your Existing Network: Finding Hidden Opportunities

    ⏱️ 22:16 - 24:30 | The Power of Asking for Bigger Opportunities (Flipping the Funnel)

    The CEO of UpLevel Media and Host of The Good Girls Get Rich Podcast, Karen offers results-oriented and expert conversational marketing strategies that position clients to bring in instant results. Her background includes over twenty years in the field of information technology, marketing, and customer relationships, making social media her ideal niche.

    Connect with Shay Wheat: https://graceandeaseproductions.com/

    Would you make a great guest on Creating Powerful Impact, or do you know someone who would be?

    https://graceandeaseproductions.com/podcast/guest-booking/

    Connect with Karen: https://karenyankovich.com/

    Discover Your Marketing Success Style! https://karenyankovich.com/quiz/

  • Fix Your Sleep With This Viral TikTok Hack—No More Waking Up Tired!

    Fix Your Sleep With This Viral TikTok Hack—No More Waking Up Tired!

    · Creating Powerful Impact

    Are you a high-achieving coach, consultant, or expert entrepreneur craving alignment and sustainable growth without the burnout? It might be time to check your sleep posture! 🛏️

    In this episode of Creating Powerful Impact, James Leinhardt, sleep posture expert and Founder of Levitex, reveals how making one simple shift—the viral sleep hack that’s taken TikTok by storm—can change your sleep, your energy, and ultimately, your business performance.

    If you’re ready to break free from the hustle and finally wake up feeling refreshed, this episode will show you how your sleep posture is a game changer for deeper alignment and energy for success.

    What You’ll Learn in This Episode:

    📌 [4:52] The best sleep positions for restful sleep and pain relief

    📌 [10:53] How James used TikTok sleep tips to grow his brand and reach a global market

    📌 [18:24] Why embracing mistakes in business is key to transformational growth

    As entrepreneurs driven by purpose and impact, we know the importance of alignment—not just in business but in how we care for ourselves. This episode offers behind-the-scenes insights into James’ journey and why failure and mistakes can lead to the most rewarding breakthroughs.

    Ready to unlock better sleep and greater success? Hit play now to learn the #1 sleep hack that could boost your energy, elevate your impact, and align your life and business in a way that feels soulful and sustainable.

    About James Leinhardt:

    James Leinhardt is a leading expert in nighttime postural care and the designer of class-one medical devices that support clients with neurological illnesses and injuries. He collaborates with NHS trusts and social care networks throughout the UK, with his nighttime system reaching clients as far as the Middle East and Australia.

    His work supports individuals with catastrophic brain injuries, MS, Cerebral Palsy, and stroke recovery, and he is passionate about using sleep posture as a clinical intervention. He frequently speaks at conferences, universities, and on TV, including Channel 4’s Steph’s Packed Lunch, to spread awareness about the importance of sleep posture.

    His TikTok sleep hacks have gained a massive following, helping thousands fix their sleep posture for better health.

    Connect with James & Levitex:

    🌐 Website: www.levitexsleep.com

    📲 TikTok & Socials: @levitexsleep

    If you’re tired of waking up sore, stiff, or unrested, this viral sleep hack could be the game-changer you’ve been waiting for. Tune in now to transform your sleep and feel your best every morning!

  • The #1 Career Shift That Leads to Bigger Paychecks & More Freedom

    The #1 Career Shift That Leads to Bigger Paychecks & More Freedom

    · Creating Powerful Impact

    Struggling with career clarity, scaling your business, or transitioning into a new role?

    The secret to success isn’t more hustle—it’s clarity.

    In this episode of Creating Powerful Impact, host Shay Wheat sits down with Don Gleason, a leadership development expert, career transition coach, and military veteran, to reveal how gaining clarity can transform your career, business, and life.

    💡 What You’ll Learn in This Episode:

    ✅ How career clarity leads to business growth and success

    ✅ How Mastermind groups accelerate entrepreneur success

    ✅ The biggest mistake professionals make when pivoting careers

    ✅ How military leadership skills apply to business leadership

    ✅ How to hire the right team and build high-performance teams

    ✅ Why networking for success is key to career and business transitions

    ⏳ Key Moments

    00:07 – The Power of Clarity – Why knowing your path changes everything

    03:22 – What is a Mastermind? – How collaboration accelerates success

    06:37 – How Don Co-Founded Military Transition Roundtable

    09:22 – Breaking Career Barriers – Why military professionals struggle with transitions

    12:12 – Lessons from 42 Years of Leadership – What business owners can learn

    14:57 – How Entrepreneurs Can Use Masterminds for Scaling & Hiring

    17:47 – The Role of Self-Awareness in Business & Career Success

    🎯 About Don Gleason:

    Don's journey started in 5th grade when he witnessed environmental destruction, inspiring his lifelong mission. After 27 years in the U.S. Air Force and leading corporate teams, he now helps others find their purpose, gain career clarity, and transition successfully. He specializes in career coaching, leadership development, and business mentorship.

    Connect with Shay Wheat: GraceandEaseProductions.com

    🎁 FREE EVENT CHECKLIST: Want a step-by-step guide to planning your event? Get it here → https://graceandeaseproductions.com/gift/planning-playbook/

    🚀 Free Resource from Don: Download his Maximizing Mentorship Guide and learn how to leverage mentors to accelerate your success. Get it here: https://achieve-new-heights-llc.ck.page/9862a7ebe2

    🔔 Don’t Forget to Subscribe!

    If you found this episode valuable, hit LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS so you never miss an episode of Creating Powerful Impact!

  • AV Mistakes That Can RUIN Your Event | And How to Avoid Them

    AV Mistakes That Can RUIN Your Event | And How to Avoid Them

    · Creating Powerful Impact

    💡 Before you sign an AV contract, watch this!

    Your event’s success isn’t just about great content—it’s about how your audience experiences it.

    A poor audio-visual setup can kill the energy, ruin engagement, and leave attendees frustrated.

    But when done right?

    Your event becomes an immersive, unforgettable experience that drives impact and sales.

    In this episode of Creating Powerful Impact, host Shay Wheat breaks down how to plan, optimize, and execute AV like a pro—without overspending or dealing with last-minute tech disasters.

    Whether you're working with a $5,000 budget or $150,000, these insights will help you make smart AV choices that enhance your event, not drain your wallet.

    🚀 What You’ll Learn in This Episode:

    ✅ The 3 biggest AV mistakes that derail events—and how to avoid them

    ✅ How to choose the right AV team (Hint: Don’t just go with the venue’s option!)

    ✅ AV budgeting strategies that give you the most impact for your money

    ✅ The difference between venue AV, external AV teams, and DIY setups

    ✅ How to negotiate AV costs before signing a venue contract (and avoid hidden fees)

    ✅ Stage, sound, and lighting pro tips that elevate your event experience

    ✅ Why AV is about intentionality, not budget—and how to maximize yours

    🎯 Whether you’re hosting a mastermind, a workshop, or a multi-day conference, getting your AV right creates the professional, engaging, and transformational experience your audience expects.

    These are the exact strategies we use to produce high-ticket, high-impact events for top industry leaders.

    🔥 Subscribe for more expert insights on scaling your business with profitable events!

    🔔 Like, Comment & Subscribe for more insider event strategies!

    Key Moments!

    00:26 – What AV Really Is (Hint: It’s Not Just Big Screens & Sound Systems)

    02:14 – The Biggest AV Mistakes to Avoid (These Will Derail Your Event!)

    05:03 – Choosing the Right AV Team (Why Venue AV Is Usually a Bad Idea)

    07:45 – AV Budgeting: Where to Invest & Where to Save

    10:18 – Pro-Level Stage, Lighting & Sound Tips for Maximum Impact

    13:02 – Hidden AV Costs & Negotiation Tips (Avoid Getting Overcharged!)

    15:45 – Why AV Is About Intentionality, Not Budget

    🎁 FREE EVENT CHECKLIST: Want a step-by-step guide to planning your event? Get it here → https://graceandeaseproductions.com/gift/planning-playbook/

  • Scale to 7 Figures WITHOUT Burnout | The CEO Secrets You Need to Know

    Scale to 7 Figures WITHOUT Burnout | The CEO Secrets You Need to Know

    · Creating Powerful Impact

    Scaling a business isn’t just about working harder—it’s about working smarter.

    In this episode of Creating Powerful Impact, host Shay Wheat sits down with Stephanie Wigner, a multi-million-dollar entrepreneur, chiropractor, and host of The Wealthy Practitioner podcast, to break down the 3P Framework: Profit, People, Prosper.

    Stephanie shares her journey from building brick-and-mortar chiropractic clinics to scaling multiple businesses while maintaining freedom and balance.

    She reveals the key mindset shifts that allow entrepreneurs to step out of the day-to-day grind and into their CEO role—where they can scale without burnout, build high-performing teams, and create lasting impact.

    If you're ready to move past bottlenecks, embrace the power of leadership, and unlock the next level of success, this episode is for you.

    Plus, Stephanie shares an exclusive free resource to help you reimagine your reality and take your business to the next level.

    📌 Listen now to discover:

    ✅ The 3P Framework and how it helps entrepreneurs scale

    ✅ Why identity shifts are crucial for long-term business success

    ✅ The role of community and connection in sustainable growth

    Key Moments:

    [02:30] - The Journey to Scaling a Multi-Million Dollar Business

    [07:15] - Breaking Free from the Hustle: The 3P Framework

    [13:40] - The Mindset Shift That Enables Quantum Leaps

    [18:10] - Are You the Bottleneck? How to Overcome Leadership Resistance

    [21:50] - The Power of Community & Events in Business Growth

    Steph embodies the spirit of a multi-passionate entrepreneur, investor, and mentor. Alongside her professional pursuits, she is equally dedicated to her roles as a loving wife and devoted mother.

    With a keen eye for business opportunities and a relentless drive for success, she has scaled two brick-and-mortar chiropractic clinics to over $1M in revenue in less than 7 years. Stephanie now coaches and trains other chiropractors and wellness experts on how to implement her methods so they can achieve the same level of success.

    Steph's passion for mentoring shines through as she supports and empowers others on their own journeys to building legacies without sacrificing time with their families. 

    She’s also the host of the celebrated podcast, The Wealthy Practitioner, a program that features curated interviews with other entrepreneurs and provides actionable advice to practitioners who are building a 7 figure business.

    Outside of building businesses, you can find her traveling the world or nose-deep in a good book!

    Connect with Shay: https://graceandeaseproductions.com/

    Free Gift! 5 Phases of Events: https://graceandeaseproductions.com/gift/5phases-cpi/

    Connect with Stephanie: https://stephaniewigner.com/

    📥 FREE GIFT: Grab Stephanie’s exclusive training, Reimagine Your Reality, to unlock your next-level success! https://thewealthypractitioner.thrivecart.com/reimagine-your-reality/

    Use the Code SHAY!

    🚀 Ready to scale with ease? Tune in now and start your journey to Profit, People, and Prosper!

  • One Mindset Shift That Will Change Your Marketing Forever

    One Mindset Shift That Will Change Your Marketing Forever

    · Creating Powerful Impact

    Retention is the new sexy! Join host Shay Wheat and marketing authority Draye Redfern as they dive into a game-changing approach to scaling your business.

    Listen as Draye reveals why, in marketing, “failure” is simply called “testing”—and how embracing this mindset can transform your strategy.

    This episode covers Draye’s unique Anchor Framework, which focuses on mitigating risk, building recurring revenue, and humanizing your business to create long-term growth.

    With insights from working with industry titans like Dr. Benjamin Hardy, Joe Polish, and Chris Voss, Draye offers practical steps to optimize your marketing for maximum impact.

    Key Moments:

    [3:14] How risk mitigation transforms your marketing strategy.[9:22] Why retention is the most underrated marketing strategy.[15:45] The Anchor Framework: Attract, Nurture, Convert, Humanize, Optimize, Retain.[22:08] Direct mail: A "dead" strategy making a big comeback.

    🎧 Listen now to rethink how you scale your business and stop chasing leads!

    Resources & Links:

    Free Diagnostic Report: report.fractionalcmo.comConnect with Draye: fractionalcmo.comFollow Shay Wheat: Grace & Ease Productions

    Draye Redfern is a leading authority in direct-response marketing, renowned for delivering exceptional results for elite financial advisors, best-selling authors, and Sharks from ABC’s Shark Tank.

    As the founder of FractionalCMO.com, he helps thriving businesses scale through strategic marketing leadership, without the need for a full-time CMO.

    Draye’s expertise lies in transforming traditional marketing into scalable systems that enhance engagement and improve conversions.

    Through his marketing agency, Redfern Media, he has worked with over 1,000 financial advisors to redefine their strategies and build client-focused processes.

    Known for his ability to systematize and streamline, Draye turns satisfied customers into passionate "Raving Fans."

    His innovative approach makes him one of the most sought-after experts in his field.



  • Revolutionize Your Life with AI

    Revolutionize Your Life with AI

    · Creating Powerful Impact

    Editing your business processes takes up a huge amount of time, so you don’t want to make things any more complicated than they need to be—or, worse yet, realize you’ve missed opportunities for efficiency and growth.

    In this episode of Creating Powerful Impact, host Shay Wheat is joined by Callan Faulkner, founder of The Uncommon Business Co. and an AI implementation expert.

    Callan shares practical ways to use AI tools like ChatGPT to streamline your workflow, optimize systems, and save time—all while keeping a human touch in your business.

    Ways you can use AI

    💡Gym Finder

    💡SOP

    💡Brand tone

    💡Sales coach

    ✨More

    If you’ve ever felt overwhelmed or skeptical about AI, this episode will shift your perspective.

    From role-playing sales calls with ChatGPT to setting up life-changing personal systems, Callan provides actionable advice to revolutionize your life and business.

    Key Moments

    The AI SOP Breakthrough (3:00–4:30)

    Life Systems Simplified (6:45–8:00)

    Teaching AI Your Brand Voice (15:30–17:00)

    Role-Playing Sales Calls with AI (21:30–23:00)

    Callan Faulkner is an AI Implementation Expert and Founder of The Uncommon Business, known for transforming how businesses operate through practical AI solutions. With a decade of experience in business optimization, Callan has developed a proprietary AI implementation framework now used by over 500 companies across 20+ industries.

    She's a featured speaker at major industry conferences and creator of the first "AI for Non-Techies" implementation course. Callan's heart-centered approach to AI implementation has helped save clients 10,000+ combined hours while maintaining the human touch that makes each business special.

    Connect with Callan: https://theuncommonbusiness.co/

    Join her Effortless Business Bootcamp in April for a hands-on implementation experience:

    Connect with Shay: GraceandEaseProdctions.com

    Be on the podcast: GraceandEaseProductions.com/guest-booking

  • The Fastest Way to Recover from Burnout & Reclaim Your Energy

    The Fastest Way to Recover from Burnout & Reclaim Your Energy

    · Creating Powerful Impact

    Feeling overwhelmed and disconnected as a leader?

    It’s time to reclaim your confidence and lead with purpose. In this episode of Creating Powerful Impact, Shay Wheat welcomes leadership coach Carolina Bakker to guide you through breaking free from burnout and stepping into conscious, bold leadership.

    Carolina shares her transformative journey from corporate stress to entrepreneurial success. She reveals how small, consistent changes—what she calls the “2 millimeter wrench”—can create massive shifts in your leadership and life.

    Learn practical steps to:

    Reconnect with your vision and values.Build resilience to handle daily challenges.Create a culture of balance and success for your team.

    You’ll also discover why most business problems are rooted in personal challenges—and how to address them head-on to unlock new levels of growth.

    Key Moments:

    [01:30 - 04:45] Carolina's Journey from Burnout to Balance

    [07:10 - 10:50] Recognizing the Signs of Burnout

    [14:20 - 18:00] The Power of the 2 Millimeter Wrench

    [22:15 - 26:00] Every Business Problem is Personal

    Ready to take action?

    Download Carolina’s free Imposter Syndrome Success Pack and start leading with confidence today.

    Carolina is a coach, guide, and trusted companion for those ready to reclaim their inner strength and purpose beyond the Rat Race. Having navigated high-stakes environments herself, Carolina understands the toll that relentless pressure and external expectations can take - and how they can erode confidence and disconnect us from our true selves and loved ones, and leave us questioning, “When did I become so... detached and numb?”

    Carolina’s coaching journey began with a simple but profound mission: to help others break free from this cycle of burnout and rediscover who they are beneath the layers of stress and expectation. Her approach is holistic and empowering, combining deep insights with practical tools to make real, lasting change possible. For those still navigating high-stress roles, she provides strategies to establish boundaries, cultivate resilience, and honor their well-being. And for leaders, her work fosters conscious, balanced approaches that nurture wellness within teams and organizations.

    Carolina’s clients share a common desire: to live authentically, guided by inner trust and a purpose that resonates deeply with who they are. She believes that true transformation begins within - with the insights that reveal who we are and the courage to act on them. Her work is about clearing away what no longer serves, so that each client can create a life that feels aligned, joyful, and completely their own.

    Don’t miss this powerful conversation!

    Connect with Carolina: https://coachingbycarolina.com/

    Conquer Imposter Syndrome: courses.coachingbycarolina.com

    Connect with Shay Wheat: GraceandEaseProductions.com

    Free Resource

    5 Phases of Events:

  • From Chaos to Clarity: The CEO Maker's Insights

    From Chaos to Clarity: The CEO Maker's Insights

    · Creating Powerful Impact

    In this powerful episode of Creating Powerful Impact, host Shay Wheat sits down with Michael E. Parker, widely known as "The CEO Maker."

    Michael has built and scaled multiple seven-figure businesses and currently manages seven successful companies.

    Together, we dive into the essential mindset shifts and systems that transform entrepreneurs into effective CEOs.

    Michael unpacks his "Business Freedom Blueprint," a framework centered on five key systems: Clarity, Capacity, Commerce, Control, and Culture.

    He shares invaluable insights on how to scale your business, build lasting systems, and foster a winning company culture.

    Plus, you’ll hear his inspiring journey from working at Toyota to becoming a sought-after business strategist and leader.

    Tune in to discover how to turn chaos into clarity, implement systems for sustainable growth, and embrace the mindset needed to take your business to the next level.

    Don’t miss this opportunity to learn from the expert who’s redefining what it means to be a CEO!

    Key Takeaways:

    [02:30] The difference between being an entrepreneur and a CEO

    [07:45] Why systems are the secret to scaling to seven figures

    [14:20] How culture impacts business growth and retention

    [23:10] The importance of belief in achieving your next level of success

    Connect with Michael: https://www.michaeleparker.com/

    Stay tuned until the end for Michael’s free gifts to help you on your CEO journey!

    Discover the 10 Mistakes that Stop Entrepreneurs from Building a million Dollar Business

    https://www.millionairebusinessbundle.com/optin61074721utm_campaign=podcast&utm_medium=Podcast&utm_source=Creating+Powerful+Impact

    Michael E. Parker, known as the "CEO Maker," is an award-winning entrepreneur, Lean Management expert, and the creator of Value-Centered Management. He is the founder of Michael E. Parker Enterprises and You Are a CEO, where he has developed coaching systems and tools to help entrepreneurs scale their businesses to seven figures while achieving personal growth.

    Michael’s expertise has been sought after by Fortune 100 and Fortune 500 companies, and his entrepreneurial journey has led him to create and manage seven multi-million dollar companies. His philosophy, “CEO” – Charge, Expand, and Overcome – has helped thousands of individuals transform their business and personal lives.

    Get Clients Now: https://graceandeaseproductions.com/programs/#ticketmap

  • How to Stop Going Through the Motions and Start Living Fully

    How to Stop Going Through the Motions and Start Living Fully

    · Creating Powerful Impact

    Are you tired of feeling stuck in the same routine, wondering if there’s more to life? This episode is your wake-up call! 🌟

    Join Shay Wheat as she welcomes Emily Reuschel a powerhouse coach and advocate for women rediscovering themselves.

    Together, they dive deep into breaking free from the grind, reconnecting with your true joy, and building a life filled with purpose, passion, and authenticity.

    Emily shares her inspiring journey from burnout to breakthrough and offers actionable steps to help you identify what truly lights you up.

    Whether you're in a bustling city or a quiet rural town, this conversation will show you how to design a life you love—on your terms.

    Get ready to embrace your full potential and take back control of your life. It’s time to stop existing and start thriving.

    Tune in for life-changing insights and tools that will leave you energized and ready to take action!

    Learn actionable steps to:

    Identify habits and routines holding you back.Rediscover your passions and reconnect with your true self.Build authentic relationships and a life you’re excited to wake up to.

    🎁 Grab Emily’s Free Habit Challenge Workbook to start your journey to intentional living: https://emilyreuschel.myflodesk.com/youdoyou82

    Key Moments:

    2:31-6:15 - From Burnout to Breakthrough: Emily’s Powerful Journey

    6:16-10:45 - The Moment That Changed Everything

    10:46-15:30 - Finding Joy in the Smallest Towns and Moments

    15:31-19:50 - Why Community Matters More Than Ever

    19:51-24:10 - What Really Brings You Joy? Start Here

    24:11-27:45 - Stop Chasing Goals That Don’t Fulfill You

    27:46-30:15 - Authenticity: Your Secret Weapon for Success

    30:16-31:50 - Design Your Life, Rewrite Your Story

    Emily Reuschel is a champion for the leaders, thinkers, doers, and dreamers of rural communities and beyond. Her thought leadership defies expectations, busts limiting beliefs, and asks better questions to understand this big beautiful world and the people in it.

    Whether from the stage, behind the Gather in Growth podcast mic, or within her signature virtual communities, she fosters conversations to help women heal, grow, evolve, and build empathy bridges to transform from the inside out.

    Connect with Emily: emilyreuschel.com

    🎁 Grab Emily’s Free Habit Challenge Workbook to start your journey to intentional living: https://emilyreuschel.myflodesk.com/youdoyou82

    Connect with Shay Wheat: GraceandEaseProductions.com

  • How Energy Drives Success in Leadership with Tabitha Scott

    How Energy Drives Success in Leadership with Tabitha Scott

    · Creating Powerful Impact

    What if mastering your energy was the key to unlocking your leadership potential and avoiding burnout?

    In this episode of Creating Powerful Impact, I sit down with Tabitha Scott, one of the top 10 most inspiring women leaders of 2022.

    With over 20 years of experience in corporate innovation and sustainability, Tabitha shares how understanding and managing energy can transform the way you lead and solve complex business challenges.

    Here’s what you’ll learn:

    ✔️ How to use an “energy shield” to protect yourself from negativity while staying open to connection

    ✔️ Tabitha’s powerful “energetic judo” technique to diffuse tension and create collaboration

    ✔️ The “return to sender” method to stop negativity in its tracks

    ✔️ Why focusing on activities that bring you joy is essential for avoiding burnout

    Tabitha also reveals the fascinating intersection of energy science, human dynamics, and leadership, including how concepts like Maslow’s hierarchy of needs align with ancient energy practices to create a balanced and successful workplace.

    Whether you’re leading a team, scaling your business, or simply looking for ways to stay energized and focused, this episode is packed with actionable insights you can apply today.

    Key Moments:

    [02:30] Why leaders and teams are experiencing burnout: Understanding the role of energy in balance and productivity.

    [06:15] The “Energy Shield” technique: Protecting yourself from negativity without creating barriers.

    [09:00] How to use “Energetic Judo” to diffuse conflict and redirect negative energy.

    [12:45] The importance of returning negativity to sender: Maintaining your positivity and focus.

    [16:30] Aligning energy science with workplace dynamics: Insights from Maslow’s hierarchy and ancient energy practices.

    [20:00] How to recharge your energy: The power of focusing on what brings you joy and fulfillment.

    Tabitha is known for her groundbreaking expertise in leveraging the principles of modern and ancient science to accelerate innovation, productivity and adaptation for organizations.

    Tabitha led efforts to create the world’s largest solar-powered community and was recognized for her numerous innovative uses of advanced technology at the White House.

    She has published dozens of original works in leading industry publications, like Forbes, the Journal of Applied Corporate Finance, the Encyclopedia of Energy Engineering and Technology, and CEO Magazine on energy, behavior change, corporate leadership, and avoiding burnout. 

    Tabitha is a Certified Energy Manager and Certified Demand Side Manager through the Association of Energy Engineers. 

    She is Blockchain Certified through MIT, and is a Certified Practitioner in bio-field holistic practices. 

    Tabitha has a bachelor’s degree in Finance from University of Louisville, a master’s degree in Bank Management from the Graduate School of Retail Bank Management at the University of Virginia, and an MBA from Fairfield University. She is also certified as an AEM-Cube consultant and a CultureTalk partner.

    🎧 Don’t forget to grab Tabitha’s book, Trust Your Animal Instincts: Recharge Your Life, Ignite Your Power, available now on Amazon.

    Tabitha has released a new book as well!

    Powering Change: THE HIDDEN RESOURCE TO UNLEASH POTENTIAL, PRODUCTIVITY, & PROFITS

    https://www.tabithaascott.com/

    Connect with me, Shay Wheat: GraceandEaseProductions.com

    Be a Guest:

  • Is the Loneliness Epidemic Undermining Your Business? Discover How to Reconnect and Thrive

    Is the Loneliness Epidemic Undermining Your Business? Discover How to Reconnect and Thrive

    · Creating Powerful Impact

    In a world that’s more connected than ever, why are we feeling more isolated than ever?

    The U.S. Surgeon General has declared loneliness a public health crisis, with impacts as harmful as smoking a pack of cigarettes a day.

    This crisis isn’t just affecting our personal lives—it’s reshaping how we connect, work, and do business.

    I’m Shay Wheat, Certified Event Producer and CEO of Grace & Ease Productions, and in this episode of Creating Powerful Impact, I’m diving deep into how this disconnection is holding businesses back—especially for those of us offering high-ticket solutions.

    Trust, connection, and community are the cornerstones of building and retaining high-value clients, and events are the ultimate way to deliver them.

    In this heartfelt conversation, I’ll reveal why events are more than just gatherings—they’re transformational experiences that help entrepreneurs stand out in a crowded, disconnected world.

    You’ll hear a powerful client success story, discover the four key ways events can solve disconnection, and even get an insider look at how to make virtual events as impactful as in-person ones.

    Key Moments:

    1:05 – The connection crisis: How it impacts entrepreneurs and their clients.3:10 – Why high-ticket offers demand trust and relatability in today’s market.5:20 – A behind-the-scenes story of how authentic connection drove event success.7:45 – The four biggest ways events create connection, retention, and advocacy.10:15 – Creative strategies for making virtual events personal and engaging.12:30 – Your next step: Start planning your transformational event today.

    If you’ve been feeling the weight of disconnection in your business, this episode is your wake-up call. Events aren’t just an antidote to the connection crisis—they’re a powerful tool for growing your business, building relationships, and creating real impact.

    Don’t miss out! Head to eventfreegift.com to grab your free Initial Event Planning Playbook, or if you’re ready to dive right in, visit eventsarepowerful.com to book a call with me. Let’s create something extraordinary together!

    Shay Wheat is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc. Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success.

    Her team of Certified Event Producers™ supports every aspect of event planning and production for Virtual Live and In-person events. Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources.

    As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.

    Connect with Shay: GraceandEaseProductions.com

  • How to Ditch the Sales Calls and Close More Deals

    How to Ditch the Sales Calls and Close More Deals

    · Creating Powerful Impact

    Sales calls—necessary or exhausting?

    If you’re tired of the hustle of back-to-back calls but still want to scale your business, this episode of Creating Powerful Impact is here to show you a better way.

    I’m Shay Wheat, Certified Event Producer and CEO of Grace and Ease Productions, and today I’m diving into how you can transform your events into client-magnet experiences that eliminate the need for traditional sales calls.

    In this episode, I’ll share three proven strategies to help you ditch the draining follow-ups and instead close sales seamlessly during your events. Here’s what you’ll learn:

    ✔️ How to build a pre-sold audience using irresistible pre-event content that primes attendees to say "yes"

    ✔️ The power of creating high-trust environments during your events through connection and engagement

    ✔️ Why crafting a crystal-clear, problem-solving offer is key to converting your audience without a hard sell

    Imagine hosting an event where your attendees are so aligned and excited, that they’re ready to hit the “buy” button before you even make your pitch. It’s possible, and I’m giving you the roadmap to make it happen.

    Tune in, take notes, and let’s create powerful impact together! Don’t forget to share this episode with a fellow coach, consultant, or business owner who needs to hear it.

    Key Moments in This Episode:

    [00:30] The biggest pain point for coaches, consultants, and business owners running events: sales calls[02:00] Strategy #1: How pre-event content warms up your audience and eliminates follow-up calls[04:00] Strategy #2: Creating high-trust environments through engagement during your events[06:30] Strategy #3: Crafting a crystal-clear, problem-solving offer that’s impossible to resist

    ✨ If you’re ready to eliminate the sales calls and scale your business with events, this episode is your guide. Plus, don’t forget to grab your FREE Initial Event Planning Playbook—packed with even more insights to make your next event a high-conversion success. Get it now at eventfreegift.com.

    Shay Wheat is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc. Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success.

    Her team of Certified Event Producers™ supports every aspect of event planning and production for Virtual Live and In-person events. Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources.

    As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.

    Connect with Shay: GraceandEaseProductions.com

  • The Secret to Hosting Stress-Free, High-Profit Events

    The Secret to Hosting Stress-Free, High-Profit Events

    · Creating Powerful Impact

    In this solo episode of Creating Powerful Impact, I, Shay Wheat, Certified Event Producer and CEO of Grace & Ease Productions, am sharing my secrets to hosting stress-free, high-profit events. If you’ve ever felt overwhelmed by event planning or struggled to balance success with sanity, you’re in the right place. This episode is packed with actionable strategies to help you reclaim your time, energy, and results.

    I’ll walk you through my proven methods to streamline the event process so you can stay in your zone of genius—delivering your message and building meaningful connections with your audience. Whether you’re launching a new program, growing your brand, or ready to elevate your event game, these tips will transform how you approach events.

    Key Moments in This Episode:

    [00:45] Why stress-free and high-profit events can go hand in hand[02:30] Starting with the end in mind: The power of defining your event promise[05:00] Delegation tips: Why trying to do it all guarantees burnout[08:15] Systems that scale: Creating repeatable processes to save time and energy[11:00] A recap of my three must-haves for stress-free, high-profit events

    Are you ready to take the stress out of your next event? Download my Initial Event Planning Playbook. It’s packed with tools and insights to help you plan events that are both profitable and enjoyable. Get your free copy now at eventfreegift.com.

    If you found value in this episode, I’d love it if you’d share it with a friend or colleague who’s ready to create powerful impact with their events!

    Connect with me: GraceandEaseProductions.com

    Instagram: @GraceandEaseProductions

  • Visa fler