Avsnitt
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What’s it like to be published by a ‘big 5’ publisher? How can you find time to write when you have a job, a young family…and a global pandemic to contend with? These are just a few of the questions I ask this month’s guest - Dr Emma Hepburn - aka @thepsychologymum.
Emma is a clinical psychologist with expertise in neuropsychology who has over 20 years of experience working with and treating mental health difficulties and working with brain conditions in both the NHS and private sector.
She is the author of four books, including “A Toolkit for Modern Life,” “A Toolkit for Happiness,” and “A Toolkit for Your Emotions.” She has been featured on the BBC, in the Huffington Post, and the Sunday Telegraph and has a regular column in Psychologies magazine.
During our brilliant chat, we discuss:
Emma’s author journey, including her experience working with one of the Big Five publishers - Hachette - and why she believes great books come from having a great team around you.Why we can struggle with imposter syndrome as writers - and often don’t even call ourselves authors, despite having written several books. The opportunities that being an author has given her - helping her spread her message further - and why timing played a part in the success of her first book - March 2020, anyone?How Emma managed to fit in writing during the years of COVID - particularly when working for the NHS - and the different experiences she had writing each of her books when it came to time management!And LOTS more!
I’ve been a big fan of Emma’s since I started reading her monthly column in Psychologies magazine - not to mention her artwork on Instagram, which is incredible at demystifying the brain and giving her audience practical tools to help with their mental health.
This is a wonderful conversation, so I hope you enjoy listening to it as much as I enjoyed having it!
Connect with Emma and her books:
InstagramEmma’s books
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Are you a non-fiction writer looking to leverage the power of AI to enhance your writing process? From research to editing, AI-powered tools can help you streamline your workflow and create better content faster.
In this episode, I share my top picks for AI tools to assist you at every stage of the writing journey.
During it, you'll discover:
How AI can help you find relevant information quickly during the research phase, saving you countless hours of trawling through articles and publications.AI tools for brainstorming and outlining so you can easily generate new ideas and structure your book.How AI-powered editing and proofreading tools can help you refine your manuscript and catch errors you might have missed.My favourite AI tools for writers, including Othersideai, Copy.ai, Writesonic, and Grammarly - and how to use them effectively.And LOTS more!
Incorporating AI into your writing process doesn't mean replacing your ‘humanness’ - i.e. your creativity and expertise. Instead, it's about tapping into these powerful tools to enhance your skills and free up more time for the actual writing. Hurrah!
Whether you're a seasoned author or just starting out, this episode will provide practical insights and recommendations to help you harness the power of AI in your non-fiction writing.
Enjoy!
Books/resources mentioned in this episode:
Episode 28 - Using AI to Write Your Non-Fiction BookThe Creative Penn Podcast - How Generative AI Search Will Impact Book Discoverability in the Next Decade
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
Saknas det avsnitt?
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Once you’ve finished your first draft, you might be wondering what on earth to do next! Do you send it straight to your editor? How can you refine it down to a draft you can be proud of?
In this episode, I share my step-by-step guide to self-editing your manuscript before you send it to a professional.
During it, you’ll discover:
Why it’s important to self-edit your work and how to get your manuscript into the best shape possible before sending it to an expert.
The five stages to self-editing and how to approach each of them with confidence - plus two additional tips to help you through the process.
The right time to send your work to beta readers so you can get that all-important feedback before publication.
And LOTS more!
Self-editing can feel daunting if you’re a first-time author - especially if you don’t feel confident in your grammar and punctuation skills. But this isn’t about perfection; it’s about getting your manuscript into as good a shape as YOU can before handing it over to the pros.
Using the stages I share in this episode, you can be sure your editor will be in the best position to do their magic!
Enjoy!
Books/resources mentioned in this episode:
Episode 34 - with guest editor Jessica Brown
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
If there’s one thing that matters above all others when it comes to writing, it’s mindset. You could be the greatest writer ever, but if you can’t get past your blocks and put the right head on your shoulders, it means diddly squat.
So, I’ve dedicated this episode to helping you shift your thinking and develop an approach that will move you forward.
During it, you’ll discover:
How to embrace the ‘shitty first draft’ so you can stop overthinking and start writing!
What to do when imposter syndrome and the inner critic set up camp and try to bring you down
How to banish any limiting beliefs about your writing ability and feel more confident
Why embracing a growth mindset over a fixed mindset can help you develop a fresh new perspective.
And LOTS more!
So many incredible authors have been left undiscovered or unread because they couldn’t grasp the mindset stuff. Believe me, it matters more than your writing skills. Get the right perspective, and you’ll find you have what it takes to get your book over the finish line. And hey, you’ll even enjoy it more along the way! Winning!
Books/resources mentioned in this episode:
The 5 Second Rule - Mel Robbins
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Foundations Programme - all the information you need to join the next cohortConnect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Today is a milestone episode, and to celebrate, I thought we’d talk about something I think has the most profound impact on writers I work with - good writing habits! After all, they make the difference between ‘thinking’ about writing a book and actually writing one.
But what do good writing habits actually look like? Well, that’s where Atomic Habits comes in - a book that’s proved to be a game-changer for writers seeking to build and maintain the habits necessary to bring their own projects to life
During it, you’ll discover:
Why adopting the identity of a ‘writer/author’ can help you embrace the regular habits you need to be successfulHow ‘habit stacking’ can make learning new writing habits far easier and how I’ve done this when building a regular writing practiceWhy designing your environment can really help to make writing a natural and attractive part of your daily routineAnd LOTS more!
Atomic Habits has had a big influence on my writing career - it’s no surprise it’s one of the biggest-selling non-fiction books of all time. Hopefully, this episode has given you a taster of how you can apply it to your writing practice, giving you the boost you need to build regular habits that help you get your book finished.
Enjoy!
Books/resources mentioned in this episode:
Atomic Habits by James ClearThe Power of Habit - by Charles DuhiggTiny Habits - BJ FoggSwitch and dial article - Eric Nelson on LinkedInAdam Grant on The Diary of a CEO podcast - values and beliefsHow to Write and Embrace Your Shitty First Draft - CHW episode #23Growth Mindset Principles for Writers - CHW episode #15
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Foundations Programme - all information and waiting list for the next cohort.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Does social media overwhelm you? Are you struggling to attract new readers on your platforms? Well, have I got the guest for you!
Nicola Washington is a social media strategist who specialises in teaching writers how to use Instagram to build their readership. After 12 years as a secondary school teacher, Nicola retrained as a social media manager and spent seven years working with small businesses and brands.
At the start of 2023, she pivoted to supporting writers with their online profiles, bringing her work life more in line with her passions.
Listen to discover:
Common problems writers have when using social media - and, more importantly, how to use it to connect with your audience and have them chomping at the bit to buy your books.How to make social media a manageable task when it comes to book promo - to take away the overwhelm which can stop many authors from using it to promote their books and build a community.The emergence of Substack as a platform for writers and what we’re both learning from the experience - if you’re thinking about joining it, we share what we think are the great bits about it - and the not-so-great.Nicola’s top tips for using social media to your advantage - and some simple, practical strategies to adopt when building it into your author brand.
And lots more!
Whether you're a seasoned author or just starting out, this episode is packed with simple, actionable strategies to help you harness the power of social media and build a thriving community around your author brand. So, grab a pen and paper, and get ready to take your social media game to the next level
Enjoy!
Further resources
Connect with Nicola:WebsiteInstagramSubstack
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Information about my Foundations group programme
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
It’s all too easy to lose confidence when writing - after all, we’re putting our work out into the world for people to read, and that can test anyone’s courage!
But a lack of confidence becomes a problem when it stops you from writing or publishing your work - which leads to frustration and disappointment for you, the aspiring author.
Well, that’s where this episode swoops in to help!
During it, you’ll discover:
The seven most common reasons writers lose confidence and why - perhaps you’ll recognise yourself in a few of them!How my own confidence is currently being challenged during my novel-writing journey and how it’s linked to the four stages of competence that we all go through when learning/doing something new.Simple strategies you can put in place immediately to help you feel more confident and trust that you do have the ability to write the book you aspire to write - because you really do!
And lots more!
We all go through periods where we lack confidence and wonder whether we’re ‘good enough’ to write a book. It’s natural when attempting something you’ve never done before - and even if you’re an experienced writer, those thoughts and doubts can creep up on you when you’re least expecting it. I hope this episode gives you the boost you need to sit at your desk with a renewed sense of courage and determination and, most importantly, with a smile on your face.
Further resources
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Foundations Programme - all information and waiting list for the next cohort.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Creative energy can make or break your book-writing process - when it’s lacking, things become frustrating. You lose enthusiasm for your project. It can also lead to burnout. So what can we do as writers to look after our energy? How can we avoid losing motivation to write and cope when our enthusiasm levels dip?
This episode is here to help you.
You’ll discover:
My own struggles with maintaining creative energy these past few months - and how it’s impacted my writing journey and processes.How reflecting on ‘memento mori’ - the inevitability of death - has made me realign what’s important to me when it comes to where I focus my energy.Four things we can all do to keep our creative energy flowing and maintain momentum with our writing.And lots more!
My creative energy is one of my most treasured things in life - and I know how important it is to cherish it. Actively protecting our writing time is the only way forward. It’s not selfish or indulgent - it simply means we can share our best work with the world and, most importantly, enjoy the journey.
Further resources
Books mentioned in this episode: Bird by Bird - Anne Lamott
The 5 Regrets of the Dying - Bronnie Ware
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Foundations Programme - all information and waiting list for the next cohort.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
What makes a non-fiction book successful? What are the essential elements you need to consider before you write a single word? Well, for me, there are three and I’ll be sharing them in this week’s episode.
You’ll discover:
The three pillars that make for a strong foundation when writing non-fiction - and why you need all of them in place to hold your book together.One of the common mistakes aspiring/first-time authors make when deciding on their book’s concept and theme.Why psychology plays an important part in fully understanding who your ideal reader is and how your book can help them
And lots more!
This episode is jam-packed with ideas to help you grasp the essential foundations of writing a nonfiction book that's not only marketable but will actually sell! It’s also a sneak peek into the work I do with authors in my group programmes and workshops and 1:1 mentoring.
Bring your notebooks!
Further resources
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
Have you ever wondered what it takes to publish multiple books? Perhaps your first one has given you a taste of how exciting the writing journey can be.
On this week's podcast, I talk to multi-published author Shelley Wilson. She's a self-confessed word nerd with a passion for storytelling, a love of exclamation marks, and a mission to inspire and entertain. She’s an English multi-genre author of YA fiction and motivational self-help titles.
During our brilliant conversation, we chat about:
The incredible success of her debut nonfiction book, ‘How I Changed My Life in a Year’ - selling 20,000 copies - and why community and building your author platform is so important.Her hybrid publishing model —both with her traditional publisher and through self-publishing—and her experience when one of the ‘Big Five’ publishers got in touch! Just goes to show you never know who’s reading or listening to your stuff.Why we can underestimate the emotional journey we’ll go on when writing - and why self-compassion, vulnerability and kindness are an essential part of our author toolkits.Shelley's habits for getting her bum in the chair and continuing writing—and the power of a realistic deadline.
And lots more!
Shelley really is an inspiration to me - she’s published 20 books - but what I loved most about talking to her was how much she wants to help others succeed, too. Warm, funny and incredibly knowledgeable, Shelley really is someone we can all learn a lot from - no matter where we are in our own publishing career.
Enjoy!
Further resources
Connect with Shelley:WebsiteSocial MediaShelley’s Books
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack, The Write Stuff, for advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Let’s get honest for a minute - who else sabotages their author goals by endlessly putting their writing off?
🙋♀️I see you - and I feel you!
So the question is, how about we take back control and stop putting off what we really want to do? It’s time for some procrastination solutions with a little tough love in the mix!
In this episode, you’ll discover:
The incredibly bonkers ways I’ve avoided writing, not to mention how I even procrastinated during early labour. But if I can change my friend, so can you!Why our ancient brains keep steering us to instant gratification despite knowing we’ll hate ourselves later. It’s hardwired but beatable.My fave science-based focus hacks you can use when procrastinating over your writing - once you understand why we procrastinate, you can find strategies that work - I promise!
And lots more!
So, if you’re ready to nip procrastination in the bud and get focused on your writing, this episode is for you. It’s one of my favourite ones yet because it’s got so many SIMPLE, PRACTICAL tools you can use right away.
Enjoy!
Further resources
Books mentioned in this episode:
The 5-Second Rule by Mel RobbinsThe Big Leap by Gay HendricksPower Hour by Adrienne Herbert
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Before you write a single word of that book you’ve been dreaming about, you need a strong proposal in order to get the green light from a publisher.
So, what do you need to include, and how can you showcase your expertise in a way that will get the attention of the right people when it comes to publishing your book?
This episode is your beginner’s guide to writing and understanding what a book proposal actually is.
Listen to discover:
Why a book proposal is essential if you want to be traditionally published - but why it’s a great idea for self-publishing authors to put one together, too.The different sections you need in your proposal and why - you’ll definitely want your notebook at the ready!Why it’s so important to choose the right publisher for you and avoid sending out blanket proposals to them all.
And lots more!
So whether you’re aspiring for traditional publication or you’re going down the independent route, this episode will help to give you clarity on the process and help turn your book idea into a compelling proposal.
Enjoy!
Further resources
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
With more authors embracing independence, having a practical guide on successfully self-publishing is vital to avoid the overwhelm and frustration that many new writers can feel.
So, if you’ve been struggling with what the process actually is, as well as what you need to do and when, this episode is for you.
Listen to learn more about:
Evaluating major platform options - weighing benefits of Kindle Unlimited exclusivity vs expanded distribution through aggregators like Draft2Digital.Revenue models - including how standard royalty rates work across ebook/print/audio formats and various sales channels. Step-by-step publishing process guidelines regarding key milestones - including metadata like covers/blurbs, your book launch and post-release marketing essentials.
As always, I’m here to try and simplify the writing and publishing process for authors - and this episode offers you practical self-publishing foundations, from platform selection to production to marketing, so you’re able to avoid the common pitfalls on the path to publishing independently.
Enjoy!
Further resources
Previous episodes that are mentioned in this episode:
Episode 14 - Building Your Book TeamEpisode 34 - The Role of an Editor with Jessica BrownEpisode 25 - Using Social Media to Sell More BooksEpisode 29 - Email Marketing for Authors
The Creative Penn Podcast - episode about AI
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Often, for authors, promoting and marketing a book can often feel more intimidating than the writing process itself. However, making meaningful connections with your readers is key in today’s publishing landscape.
In this episode of the Creating Happy Writers podcast, I chat with expert publicist Isabelle Knight about methods you can use for strategically sharing your stories and voice with wider audiences - in the hope of demystifying the process and taking the overwhelm away.
Listen to discover:
The importance of your brand/author story when it comes to promoting your book and bringing readers on the journey - Isabelle believes in a holistic approach to PR and that your readers will want to buy your book if they feel connected to you. What you can do if you’re an introvert - both Isabelle and I believe that in today’s book-selling climate, you can’t hide behind your words and hope the book will sell itself. Having said that, we know it can be daunting, so we discuss practical ways you can make PR manageable for you.How you can be in control of the story you share about yourself in the PR process - including when talking to journalists and publications.
And lots more!
What I like most about Isabelle is how she truly understands how overwhelming the whole PR and marketing process can be, and she’s excellent at breaking it down into manageable and - dare I say - enjoyable - chunks. Hurrah!
Enjoy!
Further resources
Connect with Isabelle:WebsiteInstagramLinkedInDownload her free guide - Top 10 Tips for Authors to Build a Brand
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
The stats speak for themselves. When it comes to published non-fiction, female writers are still at a disadvantage. Only 35% of non-fiction prizes are awarded to female writers. Just 26.5% of non-fiction book reviews go to women. Advances tend to be lower, and we’re often left off end-of-year ‘bestseller lists’.
Research shows that we’re often told to ‘leave the big subjects to the men’, too!
However, the tide is slowly turning. Deep in the bowels of the publishing world, change is afoot. Women are no longer accepting this as the way things are. Bold new thought leaders are emerging. But there’s still a long journey ahead.
And I’m determined to be part of it. It’s why I’ve dedicated this episode to reminding you of the true benefits of writing that book you’ve been thinking about and how it can change your life - and your business - in ways you can’t even imagine.
Listen to discover:
How writing a book clarifies what you stand for and helps to position yourself as an authority in your niche.Why your book is more than just a book - and how it can expand your business model, opening the door to collaborations and opportunities that can bring in more income.How stepping into thought leadership empowers you to believe in yourself and your message.Why now really is the time for female thought leaders to publish their books and own their space. Business book boys’ club - be gone!
And lots more!
When your audience sees you confidently stepping into the space that only you can occupy, big things start to happen. And there’s no better way of doing that than by bringing all your knowledge, expertise and experience into a business book. Let 2024 be the year you write yours.
Enjoy!
Further resources
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
You want to write a book to grow your business, but when the heck do you find the time to actually write it? It’s a struggle, right?
Not only are you running a business, but you’ve got that other little thing called ‘life’ that also eats up your time - be it kids, hobbies or caring for elderly relatives. You don’t want to lose sight of your business goals either.
It’s a juggle, that’s for sure.
So, how do you fit writing in? Well, that’s where this episode comes in, swooping in to help you.
Listen to discover:
Simple tips that have enabled me to write seven books while working a full-time job and then while running a businessClarity on when and where you can realistically fit writing into your busy scheduleThree simple strategies you can start implementing today to open up more time for writing.
And lots more!
If you've been struggling to find time to write your non-fiction book amidst your business and personal commitments, this episode is for you. You'll walk away with an actionable plan and motivation to start writing - even within the busiest of schedules.
Enjoy!
Further resources
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon.
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your NicheConnect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Have you ever wanted a sneak peek into how a published author's writing process actually works? Or what key phases they go through, and the order in which it all needs to happen?
Well, step on in because today I’m giving you an exclusive look at my proven step-by-step process for writing and publishing my non-fiction books.
Here's what you'll discover:
The 10 essential stages I use to take a book from initial concept all the way through to finished manuscript - distilled from a decade of experience.At what point in the process I tackle key tasks like securing my book editor, and why nailing down certain things early is crucial.Why having an intentional system in place alleviates anxiety and allows you to truly enjoy the writing process - goodbye, guesswork and frustration!
And loads more insights for you from my personal journey.
I’m often asked about the process, and I thought this was a great time of year to explore it with you so you know what lies ahead as you go on your own writing and publishing adventure.
Enjoy!
Further resources
My 12-week group writing programme - Elevate - is now open! All the info you need is here.
My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon.
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Connect with Steph:
Website: https://stephcaswell.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
I’m thrilled to welcome this week’s guest author onto the Creating Happy Writers podcast - the rather marvellous Sara Dalrymple.
Sara is a sales and business mentor and strategist for small business owners who need more sales, more consistency and more ease.
Her 20 years of sales experience and simple, actionable advice have helped hundreds of business owners transform the way they feel about selling and achieve sustainable sales through confident, sleaze-free promotion.
And she’s packaged all that expertise up into her first best-selling book ‘More Sales Please’ - released in January 2024.
In our fab conversation, we chat about:
The power of authenticity in writing and business - and the importance of showing up online as your true self so that readers and clients feel connected to you.
Sara’s own writing journey - from winning a book deal off the back of a Book Proposal Challenge to actually sitting down to write the bloomin’ thing.
What we can all learn from Beyonce and Arnold Schwarzenegger about book promotion and sales - it’s not what you might think!
And LOADS more.
One of my favourite conversations to date - it’s packed full of great advice for writers and small business owners everywhere. -
At the start of the new year, I wanted to give you some lessons I’ve learned that will help you as you move forward with your writing in 2024.
Ten years in the writing chair has taught me a lot, and in this episode, you’ll discover:
The one piece of advice that has enabled me to write seven books in eight years - and it’s a method I still use to this day!Why I believe writing doesn’t have to take up all of your time and energy on any given day - and how a simple, daily commitment to writing has enabled me to publish books in all different genres.My golden rule for coping with imposter syndrome and that negative inner critic - it doesn’t go away just because you write multiple books!
These ten lessons have stood the test of time, and I continue to use the strategies I share in this episode no matter what I’m writing. I hope they give you some food for thought and some techniques to try over the coming months and years!
Enjoy!
Further resources:
Books mentioned in this episode:
Atomic Habits - James ClearBig Magic - Elizabeth GilbertThe Compound Effect - Darren Hardy
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Steph’s books:
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Connect with Steph:
Website: https://stephcaswell.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
It's the end of 2023, and for the first time ever, I'm giving you an honest overview of my writing year - what's gone well, what hasn't quite gone to plan and what I hope to achieve in 2024.
It's full of reflection and lessons learned, as well as stories about my writing process, events I've been to and the books you can hope to see from me in 2024.
I really hope you enjoy this episode and it gives you the inspiration to keep on writing next year and, as always, enjoy it along the way!
Further resources:
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:Apple Spotify Amazon
Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Steph’s books:
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Connect with Steph:
Website: https://stephcaswell.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music - Visa fler
