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In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.
We discuss:
How Twitch fosters deep community engagement vs. traditional social platforms.Essential advice for new streamers: managing live chats, moderators, and the learning curve.The importance of collaborating with other Twitch creators.Common beginner mistakes and how to avoid them.Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).Where Twitch fits into the future of the creator economy and influencer marketing.Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.
If you’ve ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.
🎧 This episode is perfect for: Twitch Streamers, Content Creators, Influencers, Livestreamers, and anyone exploring the creator economy.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.
We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an ever-changing digital landscape.
We also explore:
Why authenticity still drives influenceHow Linktree is building the future of social commerceHow creators can future-proof their business and own their audienceWhat’s next for the creator economyWhether you're a full-time content creator, brand partner, or just curious about the business behind influence, this episode is packed with insider insights.
Connect with Lara: Lara's LinkedIn and Linktree link
More from Linktree:
Linktree is rolling out its biggest update yet—transforming the link-in-bio into a full-fledged earning platform. The update unlocks five new ways for creators to monetize directly from their Linktree, including selling digital products and courses, earning from sponsored links, curating shoppable storefronts with top brands, and participating in a new rewards program.
The goal? Help creators streamline income and reduce burnout from managing multiple monetization platforms.
New features include:
Courses (via Kajabi)Digital product salesShoppable storefrontsSponsored link marketplaceCreator rewards program🎧 Tune in and learn from one of the industry's top marketing and creator partnership leaders.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.
We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.
We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethically and effectively in your creative business. Whether you’re a seasoned content creator or just AI-curious, this episode will give you real-world examples, tool recommendations, and ideas for how to use AI without replacing your voice or your team.
🎙️ Tools mentioned: ChatGPT, Grammarly, Tailwind Ghostwriter, Opus.pro, Repurpose.io, Descript, Otter.ai, and more.
Thrive Podcast: https://podcasts.apple.com/us/podcast/thrive-the-podcast-for-content-creators/id1436206048
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Life updates: turning 33, taking our first family trip of 2025 to Coeur d'Alene, my first travel trip, and more!
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.
We talk about how creators get started with YouTube in 2025.
What would your advice be to creators making the move from TikTok to YouTube?What are some best practices in developing a good thumbnail?What are a few tips for writing a good description?
Here are a few questions Austen answers:Follow Austen on YouTube: https://www.youtube.com/@AustenTosone
Instagram: https://www.instagram.com/emmasedition/
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Today Bree Pair joins me to chat about:
General state of the creator economy heading into 2025Income disparities for influencers - what the top 10% earn vs. the rest of content creators are earningAnd how influencers/content creators content are going to be used differently by brandsIf you enjoyed today's episode with Bree, make sure you also check out the Thrive Podcast for Content Creators: https://thrivetogether.blog/podcast/
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Last quarter, I had the wonderful opportunity to guest lecture at Purdue University. The class I spoke at was the Content Creation class taught by Professor Lindsay. We discuss how she took her journalism career and content creator into teaching at Purdue University.
Follow Lindsay: https://www.instagram.com/anchoredinelegance/
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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Content creators and influencers - are you thinking about generational wealth? This week, I chat with marketer and entrepreneur Nikki Nash. She shares with us how she built her marketing career and is now sharing with other entrepreneurs how to start thinking about generational wealth.
Check out her book on Amazon: Market Your Genius
Check out her podcast: https://podcasts.apple.com/us/podcast/the-market-your-genius-podcast/id1461675387
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager.
Connect with Naomi on Instagram: https://www.instagram.com/naohms/
Her Podcast: https://naohmsmedia.com/podcastFollow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Gabby, the creator behind @packslight, has launched her new app SeekPTO. She joins us on the Creative Edition Podcast to share how sharing travel opportunities on her email list evolved to it's own standalone app.
If you're creator or entrepreneur wanting to launch your own app in 2025, this podcast episode is for you! Gabby shares with us the mistakes she made, the team members she pulled together, and what to expect on Seek PTO.
Seek PTO: https://seekpto.com/join
Follow Gabby: https://www.instagram.com/packslight/Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Some new creators might experience the fear of judgement while other new influencers might battle with self-doubt. If you're a brand new creator feeling insecure about creating content, this podcast episode is for you.
One tip on overcoming feelings of insecurity, intimidation and fear: Give yourself permission to start something new and experiment.Another tip for overcoming feelings of insecurity is to practice creating content often. The more you practice, the more confidence you’ll feel around creating and posting content. Don’t wait until a piece of content is perfect to post. The value in creating and posting often is also in the experience. The more you create, the more practice you’ll get and the faster you’ll learn what works and what doesn’t work.
Tune in for the rest of the tips!Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. - Visa fler
