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In this episode of Commerce Today, host Joshua Warren welcomes Ryan Metcalf, an SEO expert with extensive experience in B2B and B2C SEO. They discuss the best practices for B2B SEO, the convergence of B2B and B2C strategies, and the practical applications of AI in SEO. Ryan shares insights on handling millions of SKUs, the importance of content over technical page speed, and the role of link building in SEO. The episode also touches on the impact of headless & composable commerce on SEO and offers valuable advice for businesses looking to optimize their SEO efforts.
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Unwrap New Year’s insights as we count down 10 outdated e-commerce habits.From clunky mobile experiences to the misuse of AI, discover the strategies your business needs to leave behind in 2024. Hosted by Joshua Warren, CEO of Creatuity, this special New Year’s Eve episode of Commerce Today helps you embrace smarter, more innovative e-commerce practices in 2025. Whether you’re looking to optimize your tech stack, improve CX, or rethink your approach to personalization, this countdown is packed with actionable insights to set your business up for success. Don’t miss it!
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Discover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.
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Discover why relying on ERP-based ecommerce platforms can undermine your business growth. In this episode of Commerce Today, I tackle a challenge I’ve seen firsthand with businesses using ERP-provided ecommerce platforms like NetSuite's SuiteCommerce, Salesgent’s platform, and Epicor Commerce. These platforms promise easy integration, but in reality, they often create more headaches than solutions—delaying product launches, frustrating customers, and throttling your growth.
If your ecommerce platform feels like it’s holding you back, this episode is for you.
I’ll break down why ERP-based platforms struggle to meet modern B2B ecommerce demands, from rigid architectures and limited features to scalability roadblocks that stifle innovation. Plus, I’ll share actionable advice on how to evaluate and choose a better platform that delivers flexibility, resilience, and future-proof results.
Drawing on real-world examples (and naming names!), I’ll show you how businesses are navigating these challenges—and how you can, too.
Ready to future-proof your ecommerce strategy and take control of your tech stack? Tune in now. -
In this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.
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Cyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.
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Struggling with slow site performance, downtime, or costly maintenance on your Adobe Commerce or Magento site? Frustrated by integration issues or crashing during peak traffic? This episode is for you. We explore how composable commerce and MACH principles can solve these pain points for B2B merchants, creating a faster, more reliable, and cost-effective e-commerce solution.
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In this episode of Commerce Today, we unpack the future of Product Information Management (PIM) for e-commerce leaders. Discover why open-source solutions like Pimcore, Akeneo, and Ergonode are reshaping the landscape, how to overcome integration and adoption challenges, and the role of AI and cloud technology in driving innovation. Gain the insights you need to optimize your PIM strategy and stay ahead in e-commerce.
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In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.
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In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!
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In this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.
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In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.
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In this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.
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In this episode of Commerce Today, we explore the warning signs that it’s time to move on from your current ecommerce provider, whether it's an agency or a platform. From frequent downtime to outdated technologies, these issues can seriously impact your growth. We’ll cover the consequences of staying with an underperforming provider and provide actionable steps for making a smooth transition to a better fit. If you’ve been experiencing challenges with your current setup, this episode will help you identify key issues and take the first steps toward finding the right solution.
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In this episode of Commerce Today, we explore the critical process of selecting the right ecommerce agency for your business. With so many options available, finding the perfect partner can make or break your online strategy. We’ll highlight key factors to consider when vetting agencies, common mistakes to avoid, and the most important questions to ask potential partners. Whether you're looking for technical expertise or industry-specific experience, this episode is packed with practical advice to ensure your agency selection sets you up for success.
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In this episode of Commerce Today, we dive into the essentials of crafting a winning ecommerce strategy. We’ll pull key insights from our comprehensive Ecommerce Strategy Guide, designed to help brands align their mission, optimize their performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode provides practical tips to get you excited and prepared for strategic planning for your 2025 initiatives.
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In this episode of Commerce Today, Darin Newbold, COO is joined by Natalia Pitra, an expert in HR and employer branding in the e-commerce space. They explore the shift to remote work and its impact on distributed teams, offering practical tips for managing remote employees in the ever-evolving e-commerce landscape.
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In this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and experience
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In this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.
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The 2024 holiday season presents a unique set of challenges and opportunities for e-commerce brands, with the U.S. presidential election falling right in the middle of peak shopping season. This episode of Commerce Today offers a comprehensive guide for navigating these complexities. From shifting consumer timelines to intense competition for ad space, learn how to adjust your strategy to maximize revenue, maintain agility, and stay ahead of the curve. We break down key tactics—from early promotions and mobile-first strategies to leveraging AI and handling supply chain disruptions—that will set your brand up for success in this high-stakes season.
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