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What sets successful diversity, equity, inclusion, belonging, and access (DEIBA) initiatives apart? It's not about checking boxes; it's about prioritizing authenticity and thoughtfulness.
Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations.
Digital Download (2:15) - Dan sits down with Consultant Selia Aponte to talk about reaching new audiences with bilingual ads: how to use them, when they work best, and how to ensure a smooth audience journey for ESL attendees.
CI to Eye with John Orr (15:15) - CI President Priya Iyer Doshi chats with John Orr, Executive Director of Art-Reach in Philadelphia. They discuss how we can make the arts a more inclusive space for disabled and chronically ill audiences, and ensure the full spectrum of society is served through our programming.
CI-lebrity Sightings (42:00) - Dan highlights some of CI’s favorite arts stories in the news.
LINKS:
Art-Reach
New York Times | At Museums, a Revolution Gains Momentum
American Theatre Magazine | They Will Survive: Theatres That Are Beating the Odds
Associated Press | At 75, NYC Ballet is getting older. Its audience is skewing younger, and that’s the plan
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Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.
Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.
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Saknas det avsnitt?
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Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice?
For Holly Mulcahy, “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwatching have to do with orchestral music, and why deepening audience relationships now will pay dividends for our organizations in the long run.
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Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce overall.
As full-blown data nerds here at CI, we believe you can’t change what you don’t measure. So we sat down with the team at Dance Data Project® to discuss the latest industry stats and consider how to carve a path forward for gender equity in dance.
Dance Data Project® promotes gender equity in the dance industry through metrics-based analysis. In this interview, they overview their latest research, programming, and advocacy work to showcase and uplift women across the dance industry—from artistic and executive leaders, to lighting designers and commissioned composers.
LINKS:
Dance Data Project®
New York Times | Do Men Still Rule Ballet? Let Us Count the Ways.
Dance Magazine | Over 80% of Ballets Are Still Choreographed By Men
Pointe Magazine | Ballet's Gender Gap—By the Numbers
Data USA | Dancers and Choreographers Workforce
New Scientist | Doctors ‘nudged’ into prescribing far fewer antibiotics
ADDITIONAL CONVERSATIONS ABOUT EQUITY IN DANCE:
Final Bow for Yellowface
Gold Standard Arts Foundation
Cultural Competency and Equity Coalition (C²EC)
The Equity Project
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What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?
In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.
Artist and advocate Phil Chan shares how performing arts organizations can approach works from the classical Western canon with enhanced cultural sensitivity and authenticity. He offers tips and real-world examples for updating outdated representations of non-Western cultures while maintaining the integrity of these works.
LINKS:
Final Bow for Yellowface
Gold Standard Arts Foundation
Boston Lyric Opera | The Butterfly Process
Dance Magazine | Indiana University Removes Offensive Caricatures in New Productions of The Nutcracker and La Bayadère
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Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future?
As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.
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The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.
At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.
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From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?
At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.
Crank the volume on Part One, and be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.
LINKS:
Capacity Interactive | Your 2024 Digital Priorities
Pew Research Center | How Americans Use Social Media
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Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire.
Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.
LINKS
Loki Karuna (Formerly Known As Garrett McQueen)
Star Tribune | Radio Host Garrett McQueen Agitates for Change While Elevating Black Artistry
New York Times | Pandemic Woes Lead Met Opera to Tap Endowment and Embrace New Work
NPR | Terence Blanchard Makes History At The Metropolitan Opera
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CI to Eye is back with a healthy dose of inspiration to help you re-center at the top of the new year.
In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. Guests ranged from executive directors and arts researchers to experts in DEIBA. They all answered the same question: "If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?"
We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.
QUICK LINKS
Capacity Interactive | Boot Camp 2024 Registration
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The holidays are upon us, which means strategic planning is seriously heating up. Try as you might to enjoy your hot cocoa in peace, you’re already fielding ideas from colleagues about the marketing experiments you should try next season or the digital efforts your team simply needs to add to its list.
Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a look back at the year with all of you.
Empowered Decisions: Knowing When To Say Yes (1:25) - Sara Villagio from Carnegie Hall moderates a discussion with leaders from the Kennedy Center, the Apollo, and Sesame Workshop about how they innovate digital marketing strategies, inspire their teams, and question how best to use their (limited!) time.
End-of-Year Reflections (1:02:45) - Hear from fellow arts marketers and Boot Camp attendees about their biggest learnings from the past year and what they’re most looking forward to in the months ahead.
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We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season. If the holiday hustle has you feeling a bit frigid, this episode will warm you up with actionable tips and smart questions to end the calendar year on a high note.
Digital Download (1:40) - Dan catches up with Senior Consultant Jess Isgro to discuss how to get the most out of your holiday gift campaigns, juggle concurrent end-of-year priorities, and implement learnings from the past year as you plan for 2024.
CI to Eye Interview (22:00) - CI President Priya Iyer Doshi sits down with Tara Mohr, a revered leadership expert and best-selling author who shares subtle mindset shifts that can grow your confidence in the workplace. Get ready to kick self-doubt to the curb as you tackle high-stakes strategic conversations for next season.
LINKS:
Capacity Interactive | Ask CI: How Do I Optimize Holiday Gift Campaigns?
Tara Mohr | Playing Big Leadership Program
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Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs.
Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and Instagram are giving traditional search engines a run for their money.
CI to Eye Interview (11:40) - Sara Villagio, CMO of Carnegie Hall, leads a follow-up discussion with our subscriptions and memberships panelists from Boot Camp 2022. Hear how their season-long experiments fared and what new tactics they’re excited to test in the season ahead.
LINKS:
Capacity Interactive | Ask CI: Where Do Arts Buyers Search?
New York Times | For Gen Z, TikTok Is the New Search Engine
Capacity Interactive | 2021 Performing Arts Ticket Buyer Media Usage Study
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Arts administrators wear a lot of hats, and that trend has only intensified as our industry finds itself in recovery mode. With all of our energies focused on audience re-engagement and revenue growth, organizational culture can often take a backseat. But with more news of quiet quitting and high burnout levels, investing in your people has never been more critical.
Discover simple adjustments you can make today to lead stronger teams and create healthier work cultures that energize and empower the people around you.
Digital Download with Ali Blount (2:30) - Dan joins fellow senior consultant Ali Blount to review newly released benchmark data from CI’s clients and share inspiration as you begin planning for the upcoming winter season.
Media Moment with Molly Shoemaker (14:35) - Dan chats with CI’s Director of People Operations and Recruiting about finding your footing with flexible work and helping your team thrive in and out of the office.
CI to Eye Interview with Snehi Bhatt (29:45) - CI’s President, Priya Iyer Doshi, sits down with a longtime friend and Leadership Development Executive at Admired Leadership to discuss the key pillars that set leaders up for success.
LINKS:
Capacity Interactive | Ask CI: Crafting The Perfect Digital Holiday Campaign
Work Appropriate | Remote Work Done Right with Marissa Goldberg
Admired Leadership | Field Notes
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In the summer of 2020, George Floyd’s murder and the protests that followed sparked crucial conversations about racial equity and social justice. Many arts organizations made public commitments to do better—both in their programming and behind the scenes. It’s been three years since that pivotal moment, and it’s still imperative to hold ourselves accountable to move the needle on diversity, equity, inclusion, belonging, and accessibility (DEIBA) in the arts.
In this episode, Dan sits down with social psychologist Dr. Evelyn Carter to discuss the unique DEIBA challenges and opportunities we face in the arts and entertainment industry. Dr. Carter shares expert tips for living our values, creating welcoming environments, and addressing implicit bias in the workplace and beyond.
LINKS
Paradigm
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Many of us are staring down end-of-fiscal-year goals, but it’s hard not to feel discouraged by prevailing economic uncertainty and ever-changing audience behavior. How do you keep your team motivated and mission-focused when the sands are shifting beneath your feet?
Hear from fellow arts marketers who are leading their teams in fresh and creative ways, and dig into positive industry trends that show us the way forward. Today’s episode is the boost of inspiration you need to cross the fiscal finish line.
Media Moment (1:55): Dan sits down with CI Senior Consultant Ali Blount to discuss our industry’s road to recovery. They review heartening research from IMPACTS Experience, share promising trends they’re noticing with CI clients, and offer tips for adapting your digital marketing strategy to meet the moment.
CI to Eye Interview with Van Ackerman (17:15): Dan joins Van Ackerman, VP of Marketing & Communications at Cincinnati Arts Association, to reflect on the resilience of the arts. They discuss leadership lessons from the ‘08 recession and the power of psychological leadership to motivate a team.
CI to Eye Interview with Charles Buchanan (33:38): Dan catches up with Charles Buchanan, Senior Director of Marketing & Audience Development at the Detroit Symphony Orchestra. They discuss innovation during challenging times and tips for avoiding digital marketing ruts.
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LINKS
JCA Arts Marketing: Subscription decline is an opportunity—not a threat.
Capacity Interactive: The Return Of Meta’s 28-Day Attribution: A Full Picture Of Audience Buying Behavior
Capacity Interactive: 2023 Digital Priorities: Institutional Campaigns
IMPACTS Experience: Increased Digital Engagement Is a ‘New Normal’ for Cultural Entities
Capacity Interactive: 2023 Digital Priorities: Google Machine Learning
IMPACTS Experience: Here’s What Organizations That Recovered Fastest Post-Pandemic Have in Common
Bain & Company: The Value of an Existing Customer
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AI is generating a lot of buzz in the marketing sphere—but is it really worth the hype? In this episode we pull back the curtain on AI, explore its strengths and limitations, and consider how it can help arts marketers meet their goals more efficiently.
Don’t miss this special, extended conversation with CI’s Managing Director Christopher Williams and Senior Consultant Dan Titmuss. They cover AI’s impact on the arts industry and pinpoint areas where AI can have the largest impact on your day-to-day work.
LINKS
McKinsey & Company: The state of AI in 2022—and a half decade in review
Capacity Interactive: Google's Machine Learning
Capacity Interactive: SEO for Content Creators
ChatGPT
Rytr.me
Jasper
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More than ever, arts marketers need to be purposeful about data collection, responsive to privacy regulations, and respectful of their audiences’ preferences. In 2023 and beyond, it’s all about staying user-centric and privacy-focused.
Not sure where to start? We’ve got you covered with expert insights from CI consultants, a data privacy expert, and a fellow arts marketer who's been in your shoes—and has a few words of advice.
Digital Download (2:20) - Dan chats with fellow Senior Consultant Alison Goldberg about changes in the data privacy space and why this topic is so time-sensitive for arts marketers. They break down commonly used acronyms so you can feel confident tackling this topic.
CI to Eye Interview with Jodi Daniels (13:30) - Certified data privacy expert Jodi Daniels shines light on the human side of this technical subject, and offers suggestions for ensuring your organization’s practices are both legally compliant and trust-building.
CI to Eye inerview with Rob Macpherson (44:44) - Arts marketer extraordinaire Rob Macpherson reflects on his experience implementing privacy regulations at Birmingham Hippodrome, one of the U.K.’s most prolific theaters. He shares his first-hand experience and offers sage advice to U.S. marketers just starting on this journey.
LINKS:
CMSWire: Future of Data Collection: From Coercive to Consensual to Collaborative
Pew Research Center: Half of Americans have decided not to use a product or service because of privacy concerns
KPMG: The new imperative for corporate data responsibility
Capacity Interactive
Red Clover Advisors
Creating Impakt
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As arts marketers, it’s easy to get distracted by shiny new digital marketing trends or bogged down with low-impact work. In this episode, we cut through the noise and help you focus on strategies that yield the greatest results for your organization.
Media Moment (2:15) - News outlets, like Axios, have published eye-catching headlines about Google and Meta’s declining ad dominance. The articles are shocking, but should we really panic? Dan sits down with CI’s own Ally Duffey Cubilette to look at how U.S. ad spend is changing and what this really means for arts marketers.
Digital Download (10:30) - Dan chats with Principal Consultant Nick Nolte about the digital tools and strategies you should prioritize in 2023 and beyond. They’ll cover topics like first-party data, Google Analytics 4, and SEO-focused content to help you gain high-impact results.
CI to Eye Interview (27:43) - CI’s Managing Director Christopher Williams catches up with Ballet Austin’s executive director Cookie Ruiz, who shares her team’s unique approach to customer service. You’ll also learn more about their powerful on-site engagement strategy and how it’s turning newcomers into brand evangelists.
LINKS:
Slow fade for Google and Meta's ad dominance
Forecast 2023: Ad Spending Will Slow Down Next Year But Will Continue To Grow
CI Ticket Buyer Media Usage Study
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In this episode, we revisit a panel discussion from Boot Camp 2022 about creating a more inclusive and accountable arts ecosystem. Diversity strategist and consultant Theresa Ruth Howard sits down with colleagues Jane Raleigh, Director of Dance Programming at the Kennedy Center, and Melanie George, Director of Artist Initiatives at Jacob’s Pillow, to explore how institutional hierarchies can cap progress and how legacy structures can dampen organizational accountability.
- Visa fler
