Avsnitt
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Saknas det avsnitt?
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Are you stuck in the hustle trap? Why the most successful online coaches are changing their approach 🔥
In this episode, I'm getting raw about a major shift in how I'm approaching life and business. For years, I've been the poster child for the grind - working 14-hour days, always being available to clients, and making my business the center of my entire existence.
But I've realized something profound: even after hitting million-dollar months back-to-back-to-back, the quality of my life wasn't improving. I was making bank but missing out on actually LIVING. I'd lost that childlike ability to enjoy simple things like playing football, golfing, or just having fun without it being tied to work.
The truth is, the entrepreneurial game never ends. There's always another goal, another milestone, another achievement. If you're waiting to enjoy life "once you make it," you'll be waiting forever. So I'm making a radical change - and challenging you to do the same. Because what's the point of building a successful fitness business if you're not actually experiencing the freedom it's meant to provide? 🤔
Top Quotes:
"If you're an entrepreneur, the game literally never ends... so why not enjoy yourself along the way?" (14:34)
"I'm starting to realize that I want to enjoy the journey while I'm on it... instead of holding off until the end." (13:41)
"If you're an entrepreneur, the game literally never ends. If you're a mom, the game literally never ends. If you have your own business, the game never ends..." (14:34)
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From self-doubt to unstoppable: this coach reveals how he finally broke through after months of self-sabotage 🔥
In this episode, I sit down with my client Max who went from having just 100 Instagram followers to consistently hitting $6.5K months and now traveling the world living his dream. But his journey wasn't the overnight success story you might expect.
For the first 7-8 months in my program, Max was stuck in a cycle of self-sabotage - getting momentum for a month, then falling off for two. He'd stop asking questions, wouldn't attend coaching calls, and constantly let limiting beliefs derail his progress. The crazy part? He finally reveals what flipped the switch for him.
We dive deep into the dangerous mindset trap of becoming "the biggest fish in a small pond" and why you need to constantly seek environments that challenge you to grow. The truth is, there are three levels to mindset development, and most coaches never make it past level two - but that third level is where the real magic happens. 🚀
Top Quotes:
"You will not fucking fail if you don't quit, or if you quit, that's the only way you're ever gonna fail." (17:49)
"I don't want to be the king of a small pond, I want to be the fucking king of the ocean." (14:05)
"Level three, which I told you you need to get to, is I'm so fucking confident I'm going to be successful that nothing will fucking stop me. " (15:08)
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Your mindset is the ultimate business strategy: see why 99% of coaches fail because of this one thing 🧠
In this episode, I'm breaking down the REAL difference between online coaches who crush it and those who stay stuck. I just came back from the Elite Mansion Mastermind event, and let me tell you — when two people follow the exact same blueprint but get completely different results, it all comes down to one thing: state management.
I introduce you to two characters: Negative Nelly and Optimistic Oli. Both post content that gets 100 views. Both book sales calls that don't convert. But their REACTIONS to these identical circumstances create entirely different outcomes. One spirals into frustration while the other sees opportunity and keeps pushing forward.
The game-changing mindset shift you’ll learn in this episode will completely transform how you respond to setbacks, rejection, and the inevitable challenges of building your business. Because when you master your mental state, success becomes inevitable. 🔥
Top Quotes:
"When two people walk the same pathway and one person gets the result and one person doesn't, it has nothing to do with the pathway and everything to do with the person." (9:04)
"Do not seek what's true, seek what's useful." (4:22)
"What makes the difference between somebody that succeeds and somebody that fails? I boiled it down to a very simple concept, and the concept is called state management." (0:52)
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Stuck in your fitness coaching business? This one mindset shift can unlock everything 🔑
In this episode, I'm going through rapid-fire coaching with my clients who are trying to scale their online fitness businesses. Whether you're making $5K, $10K, or pushing toward $100K per month, the same principles apply.
One client was working harder than ever but seeing FEWER results. Another was stuck in social media doom-scrolling that was secretly stealing 2.5 hours of her day. And several others were making the classic mistake that's killing their growth potential.
The truth is, most online coaches overcomplicate everything. They're constantly chasing new strategies when they should be doubling down on what's already working. Stop trying to "fix" what isn't broken and start optimizing the two things that actually move the needle: your time and your skills.
Top Quotes:
"We don't solve a problem that doesn't need to be solved. When shit's working, we keep doing the shit that's working." (41:46)
"There's only two things you need to do... One, number one is optimize your time, which you've done. Number two is improve your skills. Those are the only two things that will get you to the next level." (37:03)
"You can view social media as a consumer or a producer. I view social media as a producer. So when I go on social media, I'm very intentional." (13:05)
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To the warriors doing the work while no one's watching: I see you and your success is inevitable 👊
In this episode, I'm speaking directly to the real entrepreneurs who are in the arena right now - the ones grinding day in and day out to make their dreams a reality while everyone else sits on the sidelines. If you're feeling alone in your journey, putting in 10+ hour days behind your computer screen with nobody around you who truly understands the sacrifice, this one's for you.
I know what it feels like to be the only one fighting for your vision. But I want you to remember why this journey is worth every struggle, every moment of overwhelm, and every sleepless night. When you help someone transform their body, you're not just changing their life - you're creating a ripple effect that impacts generations.
The path of entrepreneurship can feel isolating, but you are not alone in this fight. And if you make the decision that no matter what adversity comes your way, you'll never surrender, never bend the knee, and never give up... your success isn't just possible, it's fucking inevitable. 🔥
Top Quotes:
"I just want you to know that I see you. And I also want you to know that you're not alone." (1:00)
"When you help somebody lose 50 pounds and they keep it off, and as a result of keeping it off, they pass down those habits to their kids. And because they made themselves healthier, now their kids are going to be healthier as a result." (2:48)
"There is not a force on this planet that can stop you from achieving your goals." (4:28)
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Trapped in the hustle loop? Here's how to build a real business that scales to $100k per month 🔥
In this episode, I'm breaking down the exact business model that's helped 20 of my clients scale to over $100,000 a month as online fitness coaches. The truth is, most coaches are stuck in the hustle loop - growing their income only by working more hours and doing $4/hour tasks that keep them trapped.
I reveal the "freedom formula" that shows you exactly what your business should look like at each revenue milestone - from the first three critical hires that help you escape the daily grind at $30K/month to the complete leadership structure that gives you unlimited freedom at $100K/month. This isn't theory - I show you exactly what positions to hire, how much to pay them, and how to train them properly.
The best part? I don't just show you how to build the team - I reveal how to create unlimited leads through properly managed ad systems that deliver 3-4X return on ad spend. Because once you've got the right team handling your business, all you need to focus on is what actually matters: marketing and coaching.
Top Quotes:
"Your business will never build to 100k if you, as the CEO, are doing $4 an hour tasks. It'll never happen." (08:18)
"Business is about knowing what problem to solve and what order to solve those problems in. You can solve the right problem in the wrong order, you still won't grow." (26:27)
"At this level, you focus on what actually matters in your coaching business. Marketing and coaching. No matter what level you are at, these are the two things that you must become an absolute master at." (31:22)
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Can we talk about God? My honest thoughts on religion that might surprise you 🙏
In this episode, I'm getting vulnerable and sharing my personal journey with faith, spirituality, and religion in a way I've never done before. Growing up in an extremely religious household, I was baptized at six years old and followed strict rules about everything from what music I could listen to, to how I should dress.
But as I've grown and evolved, my relationship with spirituality has transformed too. The truth is, I absolutely believe in a higher power - whether you call it God, the Universe, or universal consciousness. I just don't believe that love from this higher power comes with conditions attached.
So if you've ever felt judged, shamed, or excluded because of religious beliefs, or if you're wrestling with your own spiritual identity right now, this conversation might be exactly what you need to hear. Because regardless of what path you're on, I believe there's room for all of us to coexist with unconditional love.
Top Quotes:
"I think we're here to express our most authentic self and for me to go to a church or to somewhere where you have to follow a set of rules… I just don't believe that we are placed on this earth to live by someone else's set of rules." (7:29)
"I believe that we have a certain amount of time on this planet, from birth until death. And then, in that time horizon, I believe you either create your own heaven, or your own hell." (9:52)
"I personally will say that my relationship with the universe is a one-on-one relationship. And I think that's all it ever needs to be. " (19:24)
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The real difference between coaches stuck at $10K vs those making $100K a month 🔥
In this episode, I'm diving deep into what it really takes to be a winner in this industry - especially when everything around you is falling apart. Because winning is easy when your content's hitting, your clients love you, and life's in momentum. But what about when your Instagram gets restricted, your content stops performing, and clients are dropping like flies?
That's when most fitness coaches get caught in a vicious cycle. The situation sucks, you focus on everything that's not working, which leads you to notice more problems, which creates even more negativity - and suddenly you're spiraling. But there's a fundamental difference between those who stay stuck and those who break through to the next level.
The truth is, when you're in a place where nothing's working, you have to be delusional enough to believe that everything is going to turn around and that it's right around the corner. You have to convince yourself that you're just three feet from gold when all evidence suggests otherwise. Because that level of unshakeable belief is what separates the $10K coaches from the $100K coaches - they always find a way to win, no matter what life throws at them.
Top Quotes:
"The people that make 100k a month, they always find a way to fucking win. It's really that simple." (3:04)
"Being a winner is fucking hard because when you're in a place where nothing's working, you have to be delusional enough to believe that everything is going to turn around and that it's right around the corner." (3:38)
"It doesn't matter how many times I've got the door slammed on my face. It doesn't matter how many times I need to post on social media to be successful. It doesn't matter how many years I've put into Instagram. I fucking promise you, I am going to win." (8:47)___
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The brutal truth about why your fitness coaching business is stuck at $10K/month 🔥
In this episode, I'm opening up the doors to my exclusive Tanking Mastermind coaching call, where my clients making $5,000 to $25,000 per month are asking the real questions that could 10X their businesses. And I'm not holding anything back.
What's the difference between the fitness coaches crushing it at $20K, $50K, or even $100K per month versus those stuck at $10K? It's not just about working harder - it's about identifying the critical levers you should be pulling RIGHT NOW versus the ones you're wasting time on.
From why your content quality directly impacts your client quality, to why your calendar actually determines your income potential, to the uncomfortable conversation about why you need to burn the ships and go all in - we're covering the strategies that separate the top 1% from everyone else. Because the truth is, if you're not willing to make the hard choices now, you'll keep kicking that can down the road forever.
Top Quotes:
"If you go viral with your content and you figure out exactly what to do with your content, everything else in your business is an easier problem to solve." (2:01)
"I will not fucking stop until I hit my targets. And I think if every single one of you guys embodied that, you would all be massively successful." (25:54)
"When you respect your time, so will other people. I respect my time. I don't waste it. I don't spend it on things that shouldn't be spent it on. And if I do have extra time, I spend it on me." (50:13)___
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Are you killing your business by refusing to take breaks? Here's the brutal truth about entrepreneurial burnout 😴
In this episode, I'm calling out all the high-achieving fitness coaches who schedule their days back-to-back-to-back and push themselves to the breaking point. I share a raw moment from today when I was completely exhausted but still had a filming session scheduled on my calendar.
What happened next taught me a powerful lesson about managing energy rather than just managing time. The truth is, the way you show up and the energy you bring to your work matters more than you think. When you're constantly pushing without rest, you're not showing up as your best self - you're just going through the motions.
If you find yourself burning out after weeks of grinding, this episode is your wake-up call. I break down why sometimes the most productive thing you can do is take a break, even when your calendar says otherwise. Because in this game of entrepreneurship, your state of mind is the most important asset you have.
Top Quotes:
"When you're playing this game of being an entrepreneur, the most important thing that you need to manage is your state. And you need to manage your energy, and you need to make sure that you keep yourself in a good place." (2:29)
"Just because you can put yourself to the breaking point every single day does not mean you should." (4:12)
"If you show up with really good, positive energy, on a day-to-day basis, magical things happen without a lot of effort, and if you show up with this burnt-out, tired, stressed-out, overwhelmed energy, then all the things that you're trying to do actually get harder." (1:47)___
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Want to know the real reason you're losing attraction to your partner? It's time for some uncomfortable honesty 💯
In this episode of Monday with the Marks, Kirsten and I get raw about what really keeps attraction alive in long-term relationships. We pull back the curtain on our own journey - from what initially drew us together to the brutal moments when we've both lost attraction to each other.
If you've ever felt that spark fading with your partner but didn't know how to fix it, this conversation is your wake-up call. The truth is, most couples avoid these uncomfortable discussions until it's too late, ending up as roommates instead of lovers. We share exactly how to have those difficult conversations before your relationship reaches the point of no return.
What's mind-blowing is how attraction evolves over time - from the superficial qualities that first catch your eye to the deeper connection that keeps you coming back years later. The good news? You can reignite that flame if you're willing to be honest with yourself and your partner about what's really going on.
Top Quotes:
"I think integrity and backing your words with actual action is a very attractive quality. Imagine me saying I'm gonna work on myself and be at the gym every morning and then I just kept doing the exact same thing. That's just not an attractive quality." (6:50)
"If you're listening to this right now and you're in a relationship where you've lost attraction, literally have the conversation. If you don't, then it's only going to get worse and you're going to get more disconnected to a point where it's unfixable." (10:50)
"I think you deserve to feel attracted to your partner and your partner deserves to feel attracted to you." (14:40)___
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Trapped in the hustle loop? Here's why you can't scale past $15k months 🔄
In this episode, I'm exposing the invisible ceiling that's keeping your fitness coaching business stuck at $10-15k months. Even though you've mastered client attraction and delivery, there's a hidden trap that almost every coach falls into when trying to scale - and it's costing you tens of thousands every month.
I break down exactly why working harder isn't the answer and why most coaches are literally doing the world a disservice by staying small. The truth is, this window of opportunity in the online coaching market won't last forever, and if you're already making $10k+ monthly, you're ahead of 99% of coaches out there.
The real breakthrough comes when you understand how to multiply your impact through others. When you do the math (which I'll show you), the difference between a $15k month and a $100k month isn't about working 10x harder - it's about learning a completely different approach to your business. One that feels uncomfortable at first but leads to both more money AND more freedom on the other side.
Top Quotes:
"You're constantly bouncing from task to task to task in your business, and as a result, you're never able to scale past $10,000, $15,000, $20,000 a month. That's called the hustle loop." (01:46)
"If you're making $10,000 to $15,000 a month right now, and you're not scaling, you are doing the world a disservice." (04:07)
"I would rather take my car, drive it off a bridge, swim to the bottom of the ocean. I hate that. I don't want to be here if I'm not growing and pushing myself." (05:15)___
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Are you willing to do whatever the fuck it takes to break through your income plateau? 🔥
In this episode, I'm calling out all the fitness coaches who say they want to hit $15K months but aren't willing to do what's necessary to get there. During my 10K Mastermind coaching calls, I reveal the only mindset that actually matters when you're trying to level up your business.
You'll hear me drop some hard truth bombs about everything from pricing strategy to the dangers of working with your significant other. But the most powerful moment comes when I break down exactly how simple it is to go from $10K to $15K months - it's just basic math and four words that most coaches aren't willing to embrace.
If you're tired of being stuck at the same income level month after month, this episode is your wake-up call. The gap between where you are and where you want to be is smaller than you think, but only if you're ready to adopt the mindset of doing whatever the fuck it takes to get there.
Top Quotes:
"I don't get involved in business with my significant other, okay? That's my rule. And the reason for that is because if anything ever goes south with my significant other, now it's a fucking problem." (32:05)
"When we're done work, whatever happened at work has to stay at work. Which basically means, if there's ever anything that happened at work that's stressful, that has to stay at work." (35:20)
"Whatever the fuck it takes, write that down. That's the mindset. That's the only mindset." (44:43)___
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____
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When you're both having a bad day at the same time, who picks who up? 😬
In this episode, I'm getting real with you guys about what happens when both partners are down in the dumps at the same time. Between my Instagram getting restricted, constant travel, and Kirsten dealing with pregnancy nausea, we found ourselves in that rare situation where neither of us had the energy to lift the other up.
I dive into the difference between masculine and feminine approaches to stress (my tendency to work more vs. taking a step back), and why it's impossible to be happy 100% of the time in any relationship. The real growth comes from learning how to coexist during those challenging moments when you're both at your worst.
So if you and your partner struggle when you're both having a bad day, I'm giving you the raw truth about communication, creating space, and approaching each other with love when you're both running on empty. Because sometimes the strongest relationships aren't built on constant happiness – they're built on how you handle the moments when you're both grumpy AF. 🙌
Top Quotes:
"The relationships that last are the ones that learn how to coexist in the moments where, because if I'm only happy 60% of the time and you're only happy 60% of the time, then what are we doing in that crossover?" (02:19)"That's the difference between the masculine and the feminine. For me the masculine answer is work more work more work more. And the solution is like more feminine, like fucking relax, bro. Like take a fucking step back and just breathe." (06:59)
"If I'm really stressed out, I try my best to like, tell her 'I'm super fucking overwhelmed right now'... Because if you don't communicate, this is where I'm at right now. And then all of a sudden you just fucking snap over nothing, which can happen easily." (07:38)
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____
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Are you burning the candle at both ends? The hidden cost of entrepreneurial hustle ⚠️
In this episode, I'm getting real about my recent burnout and the chaos that followed. After weeks of non-stop travel, speaking events, and high-pressure sales situations, I hit a wall - physically, mentally, and energetically. What followed wasn't just internal exhaustion, but external manifestations too (hello, restricted Instagram account!).
The entrepreneurial hustle culture glorifies grinding 24/7, but I'm calling BS on that mentality. Because the truth is, none of us are robots. That momentum you're desperately trying to maintain? It might be the very thing holding you back from your next level of success.
I'm breaking down exactly how I recognized my burnout, what it cost me, and the simple shift that helped me get back on track. If you're feeling that weight on your chest and cloudy thinking that comes with pushing too hard for too long, this episode is your permission slip to decompress without guilt.
Top Quotes:"You're not a robot. And you need to take time to decompress. And the time that you think that you're taking away from your business, aka recharging your energy, is actually the very same thing that's going to catapult your business to the next level of success." (4:38)
"I'm a very powerful person. Positive and negative. And so are you. You're a very powerful person. Positive and negative. And the energy that I devote usually is, this is the best fucking day of my life." (1:56)
"Sometimes that roadblock that you're facing, all you need to do is take a step back. And just breathe. Decompress. And then you realize, all you gotta do is take two steps to the right and you can just walk straight past the roadblock with no problems." (5:48)
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____
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When Instagram blocks your account: how to keep growing with follower ads 🚀
In this raw and tactical episode, I'm breaking down exactly what happened when Instagram restricted my account from reaching non-followers for an entire year. Because here's the truth: when you're getting 10.7-14 million views per month and suddenly lose 50% of your reach, you need a backup plan.
From calculating your exact cost per acquisition to determining the perfect targeting strategy, I'm revealing my complete framework for using follower ads to maintain growth even when Instagram tries to shut you down. Plus, I share why you shouldn't even consider running these ads unless you're already at $5-10k/month.
Top Quotes:
"I'm a big believer in universal energy... when I feel good, good shit happens. And when I don't feel good, bad shit happens." (0:48)
"If I spend $28, I get 28 followers. I'm going to book one sales call out of that... I need to get six calls booked, which means I need to start about 168 conversations to get one sale." (6:45)
"I wouldn't even consider running a follower ad unless you were doing five to ten thousand dollars a month... Once you're at five to 10k month, I think it's a fucking necessity." (8:25)
___
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____
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Inside the 10k Mastermind: live coaching calls and breakthrough moments 🚀
In this special Podchats episode, I'm opening up the doors to my exclusive coaching container where my clients making $5k-$25k/month get direct access to my brain. From handling international payment issues to scaling DM conversations, we're tackling the real challenges that come with growing an online fitness business.
Because here's the truth: success leaves clues. When you see one of my clients go from 200 to 3,000 followers in just a few months, or wake up to a $5k pay-in-full client, it's not luck - it's strategy. And in this episode, I'm breaking down exactly what's working right now.
Top Quotes:
"I follow the 80-20 rule... So 80% of the time I do a certain thing and I break the rule for 20% of the time." (1:13:50)
"If you solve this problem, you're gonna book more calls... I can smell it, I just need to solve this one problem." (1:15:07)
"The universe is testing you... I love this. Okay, cool. Let's just try a different approach." (1:01:47)___
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