Avsnitt
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Saknas det avsnitt?
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Don't build your empire from a place of hate: why mindset matters more than hustle 🙏
In this vulnerable episode, I'm sharing a powerful truth that most "hustle harder" gurus won't tell you - you can't hate yourself into sustainable success. Drawing from my own journey of overcoming addiction and building a multi-million dollar coaching business, I reveal why taking massive action isn't enough if you're operating from a place of self-loathing and anxiety.
Because, news flash: making money won't fix your emotional state. I've hit over five million-dollar months, but it wasn't until I learned to approach my business from a place of love rather than hate that I found true fulfillment. I'm breaking down exactly how I shifted my mindset and why fortifying your
mental game daily is just as important as mastering your business skills.
Top Quotes:
"If you get success without changing the emotional state behind the success, it doesn't change a fucking thing. It doesn't change a thing." (2:34)
"I want to live in love. I want to love my life. I want to love what I do. I want to love showing up. I want to love doing the podcast." (5:04)
"You can build a life that you love and still be really successful... Why not love it along the way? Why not be grateful along the way? Why not be happy along the way?" (6:31)
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Stop telling stories and start solving problems: the #1 reason fitness coaches fail 🎯
In this hard-hitting episode, I'm exposing the biggest mistake I see coaches make across ALL levels of business - from complete beginners to those doing $100k months. With over 2,000 active clients in my programs, I've noticed this one fatal flaw that keeps coaches stuck on the hamster wheel of inconsistent results.
Whether you're struggling with low engagement, no-show calls, or declining revenue, I'm breaking down exactly how to shift your mindset from storytelling to problem-solving. Because here's the truth: your business challenges aren't meant to be conversation pieces - they're puzzles waiting to be solved.
Top Quotes:
"When your business has a problem, it's a problem to be solved, not a story to be told." (3:30)
"I view life like a video game. The more work that you put in, the more time that you put in, the more energy that you give to a certain skill, the better that you get at that skill." (11:21)
"Stop getting emotional about your business. It's just a business. Drop your expectations for what you think you should be doing... solve the fucking problem and use that energy to work on a solution until the problem is solved." (12:34)____
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Live Q&A: scaling your fitness business the right way 🎯
In this special podchats episode, I'm opening up the floor to my clients to ask their burning questions about building successful online coaching businesses. From mindset struggles to pricing strategy, we're diving deep into the real challenges coaches face when trying to scale.
One of my clients shared how staying relentlessly consistent with their mindset practice finally led to a breakthrough, while another was wrestling with whether to go low-ticket or high-ticket with their offers. I'm breaking down exactly what you need to consider before making these crucial business decisions - including the hidden operational costs that most coaches never think about.
Top Quotes:
"When your self-doubt is loud, your mindset has to be louder... not letting yourself go back and just being really fucking consistent with it." (2:31)
"If you want to do low-ticket, you can do it. It's very possible. It just requires more operational work on the front end." (1:42:01)
"How many people do we need to have on our team in order to fulfill on a hundred clients? That number is significantly less with high-ticket, which means less operational drag." (1:44:28)
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From foster care to fitness empire: how adversity fueled my success story 🔥
In this raw and vulnerable episode, I'm sharing my full origin story - from being kicked out at 8 years old with just two garbage bags of belongings, to building an 8-figure empire that's transformed thousands of lives. Because success isn't about where you start, it's about having the courage to keep pushing forward even when everything seems stacked against you.
I reveal how fitness became the vehicle that changed everything for me, taking me from an overweight, insecure kid playing video games all day to speaking on stage with legends like Gary Vaynerchuk and David Goggins. Plus, I break down exactly how I use vision boards and goal setting to turn "impossible" dreams into reality - including hitting our first $10 million year after failing twice.
Top Quotes:
"Fitness was the vehicle that transformed literally everything for me... When I first started working out, I was like, I don't want to be this guy anymore. I don't want to be this overweight, insecure guy that got made fun of at school." (1:35)
"You're gonna fail multiple times in life. But if you just keep the goal in front of mind... it's not a matter of if, it's a matter of when. It's not like, I hope this happens. This is happening. It's an eventuality." (8:42)
"A lot of people actually don't set goals because they don't want to let themselves down... I went for the Lambo deal four times. Nope, not making enough money. The fourth time I went, they're like, okay, we'll give it to you now. So, like, fail, fail, fail, succeed." (9:46)____
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The ultimate gym grand opening: come celebrate with us in Kelowna! 🎉
In this episode, I'm sharing some massive news about Aesthetic Nation Gym's official grand opening on February 15th and 16th. After months of renovations, permit delays, and doubters saying we couldn't do it, we're finally ready to unveil our 25,000 square foot facility - including a brand new 7,000 square foot basement level that's about to change the game.
From free classes with elite trainers to $5,000 advertising packages for local businesses, I'm breaking down all the incredible opportunities and events we have planned for this two-day celebration. Plus, I reveal how our Young and Ambitious mentorship program is helping the next generation of entrepreneurs showcase their businesses at the grand opening.
Top Quotes:
"The gym was obviously like a big work in progress. I feel like there's a lot of people who doubted us, which just makes the victory that much sweeter." (1:37)
"We're partnering with local businesses... if you have a business that can serve the customers we serve, we're going to invite you to come set up a booth for free." (2:15)
"Even if you're not local, maybe one day you'll make the trip, but you're definitely going to be inspired and probably laugh your ass off just by following and watching the content." (9:47)
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When to hire a VA: the truth about scaling your coaching business with team members 🎯
In this episode, I'm breaking down exactly when you should (and shouldn't) hire a virtual assistant for your online fitness business. Most coaches think hiring a VA will solve all their problems, when it could actually make things worse if done at the wrong time or without proper training.
From the specific revenue benchmarks you need to hit first, to the leadership skills required to effectively manage team members, I'm sharing my proven framework for knowing when you're truly ready to scale. Plus, I reveal why trying to hire before you're at $10k/month is a complete waste of time and money.
Top Quotes:
"When you hire somebody for your business, you will be able to train them to the level that you are able to train yourself." (1:37)
"If you're under $10,000 a month, it's a complete and total waste of your time... you need to make sure that you're in a container where you can actually do a good job with the VA." (8:13)
"The worst thing that you could do is hire a VA and because you don't know how to train them, you don't know how to lead them... they're gonna burn through your leads and you're gonna think it's their fault when actually it's yours." (8:28)____
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Delusional optimism: the secret mindset that built my 8-figure empire 🚀
In this raw and unfiltered episode, I'm breaking down the ONE principle that took me from sleeping on my grandma's couch in her trailer to building one of Canada's biggest gyms and generating $30 million in sales. Because guess what? Most people approach their goals already believing they'll fail.
But what if you could install an unshakeable belief that success is inevitable? I'm sharing how I used "delusional optimism" to overcome addiction, bankruptcy, and countless setbacks to become the leader I am today. Plus, I reveal why being the "crazy one" who works too hard and dreams too big is exactly what you need to break through.
Top Quotes:
"If you go to that person and you absolutely convince that man that one day he's gonna be successful, I promise you it's going to fucking happen. That's called delusional optimism." (3:13)
"I know that I'm destined for success. I know that my efforts are going to pay off eventually. I know that every single post that I post on social media is getting me one step closer to being bigger than Gary Vaynerchuk." (8:48)
"Nobody wants to get in your way because they know that you can't be fucking stopped. And eventually your haters that were coming for you are just going to stop because they're going to realize that nothing they say can stop you." (8:34)____
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Behind the scenes: live coaching with my top-performing fitness coaches 🎯
In this special podchats episode, I'm opening up the doors to our exclusive Change Lives Academy coaching calls where my clients get to ask me anything. From content creation struggles to scaling strategies, we're diving deep into the real challenges these coaches face as they build their online empires.
One of my clients is crushing it with her challenge but struggling with Instagram engagement. So I'm breaking down exactly how to use storytelling to create magnetic content that actually converts - including my secret "transformative storytelling" framework that turns followers into clients. Plus, I reveal my ninja content research hacks that will save you hours of scripting time.
Top Quotes:
"The best type of storytelling is transformative storytelling... where you use stories from where you used to be to where you are right now." (1:13)
"The type of stories that actually convert are transformative content. That's actually gonna pull clients." (2:23)
"Something that I like to do is take some of your best-performing scripts, plug them into ChatGPT, say 'hey, please write me 10 other video scripts that are as good as this.'" (2:26)____
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The $10K/month Instagram marketing funnel: my exact blueprint for scaling your fitness business 📈
In this episode, I'm breaking down the complete system that's helped over 10,000 online coaches scale their businesses - including how I went from broke bartender to hitting my first $54K month. Because here's the truth: most coaches stay stuck trying random tactics that don't work, when what they really need is a proven funnel that converts followers into clients.
From optimizing your bio to running high-converting events, I'm sharing the exact framework that transformed my business and continues to help my clients hit record months. Plus, I reveal the pivotal moment in Bali that forced me to figure this shit out or be stuck there forever (spoiler: I made it home with $5K in new client revenue).
Top Quotes:
"I had $500 in my bank account and 3 weeks to live. So I had 2 options: stay in Bali forever because I couldn't afford a flight home, or figure out how to make money with my online coaching business." (1:23)
"It's not about whether or not this stuff works. It 100% works. It's just about: are you ready to put in the work? And are you willing to be coached and be coachable and follow the blueprint?" (21:28)
"This seems easier in the moment, but path number 2 is the harder one in the moment... where you actually invest in yourself, get the blueprint, get the system, get the structure." (22:19)____
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Are your friends secretly sabotaging your success? The hard truth about outgrowing relationships 🔥
In this raw and honest episode, my wife Kirsten and I are diving deep into one of the most challenging aspects of personal growth - letting go of relationships that no longer serve you. From business partnerships to longtime friendships, we're sharing our personal experiences of having to make tough decisions about who we spend time with on our journey to success.
Because here's the truth: sometimes the people holding you back aren't obvious energy vampires. Sometimes they're good people who just aren't on the same growth trajectory as you. We're breaking down how to identify these relationships, when to let go, and why embracing the "lonely chapter" might be exactly what you need to level up.
Top Quotes:
"I'm not going to let people around me that aren't going to display the same character traits that I embody on a day-to-day basis because I'm so loyal to my own vision." (32:37)
"Sometimes it's a ‘see you later’ and it doesn't need to be a ‘fuck you, I'm growing, you're not, you're holding me back.’ It can be sometimes not even require a conversation." (2:55)
"If you're in a place right now where you are surrounded by people that are holding you back, then it might be time to embrace the lonely chapter." (32:52)____
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The secret to scaling your content without burning out: consistency, quality, then volume 📈
In this episode, I'm breaking down my exact framework for content creation that's helped me reach 8.8 million accounts per month - completely FREE. Because here's the truth: most coaches try to do too much, too fast, and end up quitting before they ever build momentum.
From my journey of posting once a day for years to now testing six posts daily, I'm sharing why mastering consistency must come before anything else. Plus, I'll reveal why your personal brand will be the biggest differentiator for online coaches in the next 3-5 years, and how to position yourself to win.
Top Quotes:
"You need to post in order to be good... Unless you post, you're not gonna be good. Ever!" (2:57)
"Your content must become a habit. Most of you guys are struggling with your content because your content is not a habit." (2:06)
"I get 8.8 million account reach per month... Do you know how much I'd have to spend on fucking Facebook ads to reach 8.8 million people per month? I get that for free. F-R-E-E." (12:43)
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Never run out of content ideas again: my 6-step system for unlimited inspiration 🎯
In this episode, I'm breaking down my exact process for finding viral content ideas - without being a copycat or plagiarizer. Because here's the truth: most coaches struggle with content because they're trying to reinvent the wheel instead of learning from what's already working.
From leveraging TikTok's hidden search features to mining your own clients' questions for content gold, I'm sharing six proven methods that will ensure you never stare at a blank screen wondering what to post again. Plus, I'll show you how to take inspiration from successful content while putting your own unique spin on it.
Top Quotes:
"Why would I try to invent a fucking wheel when somebody else has already done or already invented a wheel that has proven to work... I'm just gonna go out and find the wheel that's already working and recreate it" (2:05)
"Everything they're saying in their check-ins is stuff that they are currently struggling with... If they're struggling with it, that also means that your ideal client in your audience is also going to be struggling with it too" (10:19)
"The algorithm rewards content that gets engagement, content that's intriguing, content that sparks curiosity, content that causes people to watch, share, engage, like, comment" (2:39)____
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Inside the 10K Mastermind: Real talk with coaches crushing $5k-$25k months 🎯
In this special podchats episode, I'm opening up the doors to my exclusive 10K Mastermind program where my clients are scaling from $5,000 to $25,000 per month. From lead generation strategies to funnel optimization, we're diving deep into the real challenges these coaches face as they level up their businesses.
One of my clients just hit $9.8k in 8 days (let's fucking go!), but it's not all wins - we're getting real about what happens when conversations aren't converting and how to shift from hustling in the DMs to creating magnetic content that brings clients to you. Plus, I'm breaking down exactly how to optimize your bio link to qualify hot prospects and build a thriving community.
Top Quotes:
"Just because you're having more conversations doesn't mean those conversations are quality/people that are actually interested... I would rather spend more time and energy and effort creating magnetic content so that they came to me." (2:30)
"You have a finite amount of energy... if you spend 20 of those hours in a work week DMing random people on social media, hopefully that one person buys from you, that's like me going in my neighborhood and knocking on a thousand doors." (3:23)
"Anybody that clicks at your bio is my definition of a hot and ready prospect... I want them to be able to fill out some information that qualifies them for your coaching program." (1:51:28)
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The old you must die for the new you to rise 🔥
In this powerful start to 2025, I'm breaking down why setting goals isn't the hardest part of transformation - it's killing off the version of you that's keeping you stuck. Because here's the truth: the person you are right now, with all your current habits, beliefs, and excuses, created your current results. And if you want different results this year, that person needs to die.
Drawing from my own story of letting an injury become my ultimate excuse for giving up on my football dreams, I'm sharing why your limitations are just stories you keep telling yourself. Whether it's "I don't have enough money" or "It's not the right time," these excuses are holding you back from becoming who you're meant to be.
Top Quotes:
"You must be before you can become. You must embody before the results show themselves." (1:11)
"The hardest thing that you will ever do in your life is to stop talking about your failures. Stop talking about your limitations. Stop giving yourself excuses for why you can't be successful." (7:36)
"When you believe in yourself, it doesn't matter what the scoreboard says. When you believe in yourself, it doesn't matter the adversity that's in front of you." (8:11)____
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How to protect your energy when everyone around you is bringing you down 🛡️
In this special episode, my wife Kirsten and I are diving deep into relationships, energy management, and showing up as your best self - even when the people closest to you are having an off day. Because here's the truth: while we can't control our environment, we absolutely can control how we respond to it.
From dealing with negative family members to maintaining your vibe when your partner's having a rough day, we're breaking down exactly how to keep your energy high without being insensitive to others. Plus, I'm sharing why personal development isn't just about business success - it's about creating an unshakeable foundation that nothing and no one can disturb.
Top Quotes:
"You're a result of how you respond to your environment." (2:48)
"Other people's opinions have nothing to do with me. Other people's moods have nothing to do with me. Other people's perceptions on life have nothing to do with me." (24:10)
"If you just develop yourself and you get confident and you get certain and you get full of faith and you get full of gratitude... other people's shit doesn't fucking affect you." (25:05)
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The complete guide to PT Domination's coaching programs 🎯
In this episode, I'm breaking down all four levels of our business coaching programs - from the Change Lives Academy that's helped create 375 coaches making $10k+ per month, to our exclusive VIP one-on-one mentorship. Whether you're just starting out or already crushing $50k months, I'm revealing exactly which program is the perfect fit for where you're at in your journey.
Recording from the Calgary airport (because the work doesn't stop just because it's the holidays), I'm sharing why we don't believe in a one-size-fits-all approach to coaching. Because the truth is, what you need at $5k per month is completely different from what you need at $50k per month.And after working with over 10,000 coaches, we've dialed in exactly what it takes to succeed at each level.
Top Quotes:
"No matter what, no matter when, you have to get done what needs to get done. And so I did on New Year's Day, we didn't do a podcast... So we are here doing our podcast." (0:42)
"You shouldn't be seeking out one-on-one. You should be seeking out the best system. And when I first started my business, I was just looking for the person that had the best system." (15:03)
"10,000 coaches have trusted us with their business. And for me, that's just enough of a statement that some of the shit that we're doing is fucking working." (17:02)____
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How to actually achieve your 2025 vision (not just dream about it) 🎯
In this episode, I'm breaking down the exact framework I used to go from a recovering addict to building a $10 million business. Because here's the truth: most people create a vision board, hang it on their wall, and never look at it again. But if you want 2025 to be different, you need more than just pretty pictures and good intentions.
I'm sharing the three critical elements that transformed my vision from a dream into reality - including the "psychopath" morning routine that keeps me laser-focused on my goals every single day.Whether you're trying to hit your first $10k month or scale to multiple 7-figures, these principles will help you turn your vision board into your reality.
Top Quotes:
"The work that you do in the dark is the shit that puts you into the light." (17:02)
"You can't be one of those fucking hippies that sits on your couch and just prays and meditates that all these things are going to come your way. Doesn't happen." (17:06)
"So many people ask me on my content all the time, 'how'd you get good at selling?' I practice more than you. That's it. And anyone can do that, dude." (16:40)____
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