Avsnitt

  • Welcome to the show!

    General Overview

    Conversation Summary: The speaker discusses common pieces of advice that are often given but are actually ineffective or counterproductive. She provides research-backed insights on why these tips should be avoided, and suggests more effective alternatives.

    Key PointsDon't talk to your "ideal client" when doing video or sales calls, as this can bring up fears and insecurities that negatively impact your voice and connection.Don't come out of the gate "ramped up" and overly excited, unless that is truly your natural speaking style. Instead, open in a way that is authentic to who you are.Don't speak quickly in an attempt to keep people's attention or prevent them from disengaging. Fast speech is actually one of the weakest elements of vocal variety and can cause people to tune out.Notable Quotes

    "Don't talk to your ideal client. Now, let's talk about another big one that makes me crazy..." (11:13)

    "Stop coming out of the gate. You have to get everybody hyped up. You have to get everybody ramped up in order for them to want to stay and listen to you. It's just not true..." (16:00)

    "The fastest way to get people to disengage is fast. Why? We don't know what. And so you're the expert or you're talking about something and you firing it off and I'm like, 'She lost me.'" (21:31)

    Kicker Quotes

    "Stop doing what everybody's doing. Stop doing what they're telling you to do. Point blank, research it. Ask me, find an expert that really can bring in the nuance because now more than ever, I have to hear you. I have to connect with you. I have to know who you are, and going fast and ramping up and talking to people that you're trying to get things right over is not going to get me to the real you." (23:23)

    Detailed Insights

    Main Arguments:

    Talking to your "ideal client" can bring up fears and insecurities that negatively impact your voice and connection (07:14 - 11:13).

    Coming out of the gate "ramped up" and overly excited is inauthentic unless that is your natural speaking style (11:17 - 16:00).

    Speaking quickly in an attempt to keep people's attention is actually one of the weakest elements of vocal variety and can cause people to tune out (20:23 - 22:56).

    Supporting Evidence:

    The speaker cites her own research and experience working with clients to demonstrate the ineffectiveness of these common pieces of advice (10:59, 20:23).

    She provides examples of how these tactics have negatively impacted her clients' results and connection with their audience (14:00, 21:31).

    Themes and Trends

    Recurring Themes:

    The importance of authenticity and speaking in a way that is true to oneself (07:14, 11:17, 23:23).

    The need to move beyond common, broad-stroke advice and instead seek out expert, nuanced guidance (07:10, 23:23).

    Emerging Trends:

    The speaker's emphasis on the subconscious impact of vocal choices and the psychology behind ineffective speaking habits (20:34, 22:48).

    Her recommendation of a "voice audit" to help identify and address problematic vocal patterns (24:00).

    Interview Dynamics

    Interview Flow:

    The speaker starts by establishing the context and her expertise, then methodically addresses three specific pieces of bad advice (01:16 - 11:13).

    She then transitions to discussing a fourth piece of advice, providing more in-depth analysis and examples (11:17 - 22:56).

    The conversation concludes with a summary of the key points and a call-to-action for the voice audit (23:23 - 25:13).

    Question Analysis:

    This is not an interview, but rather a solo presentation by the speaker. She effectively structures the content to address common pieces of problematic advice and provide research-backed alternatives.Context and Background

    Contextual Information:

    The speaker is a voice expert who has conducted extensive research on the psychology and nuances of vocal delivery (07:10, 20:23).

    She is addressing these topics within the context of her "Captivate the Room" podcast, which focuses on helping people make a bigger impact with their voice.

    Related Events:

    The speaker references a previous episode on the "Seventh Layer of Sounds" and how it relates to the current discussion (01:16).

    She also mentions an upcoming opportunity for listeners to participate in a "voice audit" (24:00).

    Potential Impact:

    By addressing these common pieces of ineffective advice, the speaker aims to help her audience avoid common pitfalls and instead develop a more authentic, impactful vocal presence (23:23).
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    General Overview

    Conversation Summary: The speaker discusses the importance of authenticity and the seventh layer of sound in effectively connecting with and captivating one's audience, particularly in the current business landscape where people are more cautious about trusting claims and promises. The speaker emphasizes the need to move beyond simply providing information and instead focus on revealing one's true, authentic self through the nuances of one's voice.

    Interviewee Background: The speaker is Tracy Goodwin, an internationally known voice expert and award-winning speaker who has taught hundreds of people around the world to make a bigger impact with their voice. [25:08]

    Key Points

    People have become more cautious about trusting claims and promises due to being "burned" by false experts and AI-generated content. [06:09]

    Authenticity, as represented by the "seventh layer of sound" in one's voice, is crucial for effectively connecting with and captivating one's audience.

    Individuals often try to protect themselves by neutralizing or accommodating their voice, which can inadvertently repel their ideal clients or audience.

    Revealing one's true, authentic self through the nuances of one's voice can help establish trust, ease, and connection with the audience. [16:35]

    Mastering the first two pillars (dealing with fear and wounds) is necessary before the authentic seventh layer of sound can be revealed. [21:31]

    Notable Quotes

    "The experience of you is everything right now. That's what I'm talking about today." (00:01)

    "People can hear through that. And so they're leaning in and listening like never before." (08:23) [21:40]

    "We've got to get to these sounds because this is where trust happens. [19:14] This is where ease happens. This is where connection happens." (19:26)

    Kicker Quotes

    "This is when everything changes is when you stop repelling the wrong people by trying to save yourself and sending your people searching." (20:54) [20:00]

    "We have to master pillar one and two before these sounds can come out. [21:23] I hear seven layers of sound and in the seventh layer, those sounds are there." (21:54)

    Detailed Insights

    Main Arguments:

    The game of attention and trust has shifted, and people are now more cautious about trusting claims and promises (01:34). [03:10]

    Authenticity, as represented by the "seventh layer of sound" in one's voice, is crucial for effectively connecting with and captivating one's audience (01:11).

    Individuals often try to protect themselves by neutralizing or accommodating their voice, which can inadvertently repel their ideal clients or audience (14:23). [20:00]

    Supporting Evidence:

    The speaker's personal experience of being "burned" by a $17,000 scam (03:38). [05:25]

    The rise of "experts" in 2020 who did not have the necessary expertise or ability to deliver results (03:38).

    The limitations of AI in capturing the nuances of the human voice (08:12). [07:30]

    Themes and Trends

    Recurring Themes:

    The importance of authenticity and the "seventh layer of sound" in one's voice (01:11, 19:26).

    The need to move beyond simply providing information and focus on revealing one's true, authentic self (12:35). [22:55]

    The impact of fear and wounds on one's ability to be authentic (15:23, 21:54). [15:15]

    Emerging Trends:

    The increasing caution and skepticism of audiences towards claims and promises (01:34). [04:00]

    The growing importance of video and audio content in establishing trust and connection with audiences (08:12). [08:00]

    Interview Dynamics

    Interview Flow:

    The speaker starts by introducing the topic of authenticity and the "seventh layer of sound" (01:11). [21:34]

    The conversation then shifts to discussing the changes in the business landscape, the impact of AI, and the need for authenticity (01:34). [02:04]

    The speaker delves deeper into the concept of authenticity, the fear and wounds that prevent it, and the importance of revealing one's true self (14:23).

    The speaker concludes by emphasizing the importance of this work and the opportunity for those who are ready to do it (24:32). [23:46]

    Question Analysis:

    The speaker appears to be delivering a monologue rather than responding to specific questions, though the content suggests the speaker is addressing the needs and concerns of their audience.

    The speaker effectively uses examples, personal experiences, and analogies to illustrate their points and make them more relatable. [08:34]

    Context and Background

    Contextual Information:

    The speaker is discussing the importance of authenticity and the "seventh layer of sound" in the current business landscape, where people are more cautious about trusting claims and promises (01:34).

    The speaker references their past research on casting directors and entrepreneurs, which has informed their understanding of the importance of voice and authenticity (12:35). [09:47]

    Related Events:

    The speaker mentions the rise of "experts" in 2020 and their personal experience of being "burned" by a $17,000 scam (03:38). [05:06]

    The speaker also discusses the limitations of AI in capturing the nuances of the human voice (08:12). [07:30]

    Potential Impact:

    The speaker's insights on the importance of authenticity and the "seventh layer of sound" could have a significant impact on how individuals and businesses approach communication and connection with their audiences. [16:35]

    By addressing the fear and wounds that prevent authenticity, the speaker's work could help individuals and businesses overcome these barriers and more effectively captivate their audiences. [16:35]

    Follow-Up Questions:

    How can individuals and businesses practically apply the concept of the "seventh layer of sound" to their communication and marketing efforts? [11:10]

    What specific strategies or techniques can be used to reveal one's authentic self and overcome the fear and wounds that prevent authenticity?

    Can the speaker provide more examples or case studies of individuals or businesses who have successfully implemented the principles of authentic communication and the "seventh layer of sound"?

    How does the speaker's work on the "seventh layer of sound" relate to or build upon other theories or frameworks in the field of communication and personal development?

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  • Welcome to the show!

    Find out more about Eliza and her work below:

    Eliza Kingsford is a licensed psychotherapist and nervous system specialist who helps clients understand and regulate their nervous system so they can get out of their own way, remove obstacles and overcome self-sabotage. Eliza’s work has been featured on Dr. Phil, Dr. Oz, NBC Health, CNN Health, Health Magazine, MindBodyGreen and many more; she’s the author of Brain-Powered Weight Loss and holds advanced certifications in neuroscience, neurobiology, trauma and stress resilience. Eliza combines cutting edge science with effective interventions to create transformation with her clients. She believes true healing only comes when we utilize the mind-body connection. Freebies:Master Your Nervous System Guide Stress eating guide http://www.elizakingsford.com/ https://www.instagram.com/elizakingsford/

    Conversation Summary: The conversation covers the importance of the nervous system in understanding and regulating behaviors, particularly in the context of weight loss and body image struggles. [08:13] The guest, Eliza Kingsford, explains how the nervous system plays a key role in interpreting experiences as safe or unsafe, and how this shapes our responses and coping mechanisms, such as turning to food. [35:20] The discussion also touches on the concept of trauma and how even seemingly minor events can have a significant impact on the nervous system. [20:26]

    Interviewee Background: Eliza Kingsford is a licensed psychotherapist and nervous system specialist who helps clients understand and regulate their nervous system to overcome obstacles and self-sabotage. [03:30] She has been featured in various media outlets and holds advanced certifications in neuroscience, neurobiology, trauma, and stress resilience. [04:02]

    Key Points

    The nervous system is constantly interpreting experiences as safe or unsafe, and this shapes our behaviors and coping mechanisms.

    Trauma is not limited to major events, but can also stem from seemingly minor experiences that the nervous system perceives as unsafe. [20:36]

    Food can become a "drug of adaptation" - a coping mechanism that the nervous system learns to turn to when experiencing negative emotions or feeling unsafe.

    Overcoming these patterns requires addressing the underlying nervous system regulation, rather than just focusing on surface-level behaviors like calorie restriction. [36:58]

    Notable Quotes

    "Anything can become traumatic to the system if it is repeated or if the emotion is large enough, anything can become to the system." (20:53)

    "Everything we do is for a function. And sometimes this is hard for people to wrap their minds around because it feels like manipulation, or it feels like you're doing it on purpose, or it feels like my kid is trying to manipulate me. [31:31] They're not. They're trying to get a need met." (37:19)

    "When that safety signals on the nervous system is much too powerful for anything in our cognitive capabilities." (38:30) [17:43]

    Kicker Quotes

    "Food got wired in as a coping strategy or an adaptive strategy when the nervous system was on high alert." (34:03) [34:16]

    "We fixed all of that through where you first started this, which is safety first, we have to safety to the nervous system, and then it will allow us to change all of our patterns." (38:30) [17:45]

    Detailed InsightsMain Arguments

    The nervous system is the driving force behind our thoughts, feelings, and behaviors, particularly in response to perceived safety or danger. [16:31] (09:10, 10:47)

    Trauma is not limited to major events, but can stem from seemingly minor experiences that the nervous system interprets as unsafe. [20:26] (20:53)

    Overcoming patterns like emotional eating or weight struggles requires addressing the underlying nervous system regulation, rather than just focusing on surface-level behaviors. (37:19, 38:30)

    Supporting Evidence

    The guest provides examples of how the nervous system learns patterns from early childhood experiences, such as a mother's tone of voice or body language. (20:53)

    The guest explains how food can become a "drug of adaptation" - a coping mechanism that the nervous system learns to turn to when experiencing negative emotions or feeling unsafe. [35:20] (34:03)

    Themes and TrendsRecurring Themes

    The importance of the nervous system in shaping our behaviors and experiences (throughout) [09:29]

    The concept of trauma and how it is not limited to major events (20:53) [15:13]

    The role of safety and regulation in the nervous system (38:30) [16:31]

    Emerging Trends

    The growing recognition of the nervous system's impact on weight loss, body image, and other psychological and behavioral patterns (throughout)

    The need for holistic, nervous system-based approaches to addressing these challenges, rather than just focusing on surface-level behaviors (37:19, 38:30) [13:48]

    Interview DynamicsInterview Flow

    The conversation flows naturally, with the guest providing clear and detailed explanations of the nervous system's role in shaping our experiences and behaviors. [42:12] The host effectively guides the discussion, drawing connections to her own work and experiences.

    Question Analysis

    The host's questions are insightful and help the guest delve deeper into the key concepts, providing valuable context and examples. The questions demonstrate a strong understanding of the topic and a desire to explore it in depth.

    Context and BackgroundContextual Information

    The guest's background as a licensed psychotherapist and nervous system specialist provides important context for the discussion, highlighting her expertise and the clinical relevance of the topics covered. [02:58]

    Related Events

    The discussion touches on the guest's own experiences and struggles with authenticity and self-expression, which provides additional context and relatable insights for the audience. [45:03]

    Potential Impact

    The information shared in this conversation has the potential to significantly impact the audience's understanding of the role of the nervous system in shaping behaviors and experiences, particularly in the context of weight loss, body image, and self-sabotage. [08:03] This could lead to a greater appreciation for holistic, nervous system-based approaches to addressing these challenges. [13:48]

    Follow-Up Questions:

    How can individuals begin to recognize and address the patterns and cues in their own nervous system that may be contributing to unhealthy behaviors or self-sabotage? [13:48]

    Can you provide more specific examples of how the nervous system can be "re-wired" or re-regulated to support more positive, adaptive behaviors and experiences? [13:48]

    What are some of the key factors or experiences that can lead to the nervous system becoming "dysregulated" in the first place, and how can these be addressed? [19:31]

    How can the principles and insights discussed in this conversation be applied to other areas of life, beyond just weight and body image struggles? [07:30]

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    General Overview

    Interview Summary: This is not an interview transcript, but rather a monologue from a voice expert named Tracy Goodwin. [00:42] She discusses the concept of authenticity as the "highest vibration" or frequency of sound, and how this relates to the nuances and layers of vocal expression. [10:20] She emphasizes the importance of aligning one's true feelings and emotions with one's vocal delivery in order to be truly authentic and impactful.

    Key Points

    Authenticity is not just about "being authentic" - it is a multilayered and nuanced concept that involves aligning one's true feelings and emotions with one's vocal delivery. [10:20]

    Tracy Goodwin has the ability to identify the subtle layers and shades of emotion in a person's voice, and can help them become more aligned and authentic. [00:49]

    The "Spain scale of emotion" study is often misinterpreted, as it does not actually state that authenticity is the highest vibration of sound. [07:30] However, Tracy believes authenticity can be a higher vibration than love when one's vocal expression is truly aligned. [10:20]

    Inauthenticity and vocal "masks" often arise from psychological factors and societal pressures that prevent people from fully expressing their true feelings. [13:10]

    Revealing the full range of one's emotions and feelings through vocal expression is key to being truly authentic and impactful. [20:26]

    Notable Quotes

    "Authenticity, the most powerful vibration, the most powerful frequency of sound there is, but we can't just leave it as just be authentic. It's multi multilayered. It's nuanced beyond anything you could ever imagine and I can hear every tiny fragment of sound that tells me the truth of who you are."

    "True alignment is I am revealing to you exactly how I feel and I'm playing all the notes and all the shades of all the different feelings. [11:58] That's true alignment." [12:14]

    "There are so many shades of you and the feelings that you experience, and none of them are being played, none of them, and that is what I call missed prime real estate." [19:36]

    Kicker Quotes

    "This is why when people say to me, I'm going to make more money and then I'm going to come back and work with you, it frustrates me because this would make you more money. What do you want to establish in the marketplace, at the job, in the relationship as the truth of who you are because it's playing out everywhere?" [20:26]

    Detailed Insights

    Main Arguments: Tracy Goodwin argues that true authenticity goes beyond simply "being authentic" and involves aligning one's vocal expression with the full range of one's feelings and emotions. [00:01] She believes that this level of authenticity can be a higher vibration than even love. [10:20]

    Supporting Evidence: Tracy cites her own ability to identify the subtle layers of emotion in a person's voice, as well as her experience working with clients to help them become more aligned and authentic. [00:49] She also references the "Spain scale of emotion" study, though she notes that it does not actually state that authenticity is the highest vibration. [07:30]

    Themes and Trends

    Recurring Themes: The importance of authenticity, the nuances and layers of vocal expression, the psychological and societal factors that prevent people from being fully authentic. [03:36]

    Emerging Trends: The growing interest in and discussion around the concept of authenticity as the "highest vibration" of sound, though Tracy cautions that this is often misunderstood. [10:20]

    Interview Dynamics

    Interview Flow: This is not an interview, but rather a monologue from Tracy Goodwin. She maintains a focused and passionate delivery throughout, with occasional references to her notes. [15:12]

    Question Analysis: Not applicable, as this is not an interview.

    Context and Background

    Contextual Information: Tracy Goodwin is a voice expert and the host of the "Captivate the Room" podcast. [00:49] She has extensive experience in helping people become more authentic and impactful in their vocal expression. [00:15]

    Related Events: Tracy mentions an upcoming free training by her former client and mentor, James Wedmore, as well as her own upcoming free masterclass on "speaking so they stay."

    Potential Impact: Tracy's insights on the nuances of authenticity and vocal expression could have a significant impact on her audience, helping them to become more aligned and impactful in their communication. [00:49]

    Follow-Up Questions

    Can you provide more details on the "Spain scale of emotion" study that Tracy references, and how it relates to the concept of authenticity as the "highest vibration"? [07:30]

    What specific techniques or exercises does Tracy use to help her clients uncover and express the full range of their emotions and feelings through their vocal delivery? [00:42]

    How does Tracy's approach to authenticity and vocal expression differ from or build upon other frameworks or methodologies in this area? [00:42]

    Can you share any specific case studies or examples of how Tracy's work has helped her clients achieve greater authenticity and impact in their communication? [00:49]

    What are some of the key psychological and societal factors that Tracy has identified as barriers to authentic vocal expression, and how does she help her clients overcome these challenges? [00:42]

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    General Overview

    Conversation Summary: The conversation covers a wide range of topics related to business, entrepreneurship, and personal growth. The speakers discuss the importance of finding one's purpose and passion, the role of effort and process over outcomes, the potential of AI in business, and the responsibility that comes with having intuitive gifts. [07:39] The discussion also touches on the upcoming "Rise of the Digital CEO" training event hosted by James Wedmore.

    Interviewee Background: James Wedmore is an experienced business mentor and coach who has helped many entrepreneurs build successful online businesses. [01:27] He is known for his holistic approach to business and his emphasis on personal growth and development. [37:28]

    Key Points

    Focus on the process and creating value rather than just chasing money or outcomes. [21:30]

    Importance of having a nightly routine to complete and let go of the day's events. [06:19]

    The potential of AI in business, but the need to use it responsibly and not as a replacement for one's authentic voice.

    The responsibility that comes with having intuitive gifts, and the need to be impeccable in using them. [53:12]

    Notable Quotes

    "Money is on the effect side of the cause and effect column. So what causes money to land in your bank account and it's not Skip the work, take the easy route and try to trick people." (00:01) [21:48]

    "If you can complete your day, that's the best gift you can give your life. [06:06] Complete your day means whatever did happen today, it's done and you ain't taking it to the pillow and it's not going to be there with you tomorrow." (06:06) [06:06]

    "The name of the game, my friend, is that you just have to be wherever the market level of sophistication is once step ahead. [13:39] That's it." (11:08)

    "With great power comes great responsibility. Well, you can abuse that power. You could abuse those gifts and that responsibility, but you don't, and I think if people do, those gifts don't last very long for them." (54:08) [53:42]

    Kicker Quotes

    "If today was it, how did I do? And take a moment to evaluate." (05:48)

    "The moment everyone becomes multimillionaires is in the best shape of their life and they're all married to their soulmate, yeah, we might have another problem, which is we don't have a problem to solve anymore." (14:57) [14:35]

    Detailed InsightsMain Arguments

    The importance of focusing on the process and creating value rather than just chasing money or outcomes (00:01, 22:45). [21:24]

    The need to have a nightly routine to complete and let go of the day's events (06:06).

    The potential of AI in business, but the need to use it responsibly and not as a replacement for one's authentic voice (49:30).

    Supporting Evidence

    Examples of people who have sacrificed to pursue their passions (03:33).

    Statistics on the growth of the online education/e-learning market (09:05). [09:05]

    Explanation of the difference between market saturation and market sophistication (10:57). [11:36]

    Themes and TrendsRecurring Themes

    The importance of finding and pursuing one's purpose or passion (03:33, 05:46). [22:49]

    The need to be responsible and impeccable when using intuitive gifts (54:08).

    Emerging Trends

    The increasing role of AI in business and the need to use it responsibly (49:30).

    The growing demand for authentic, high-touch experiences in the online business space (20:42). [08:42]

    Interview DynamicsInterview Flow

    The conversation flows naturally, with the speakers building on each other's ideas and exploring various tangents related to the main topics. There is a good balance between the interviewee sharing insights and the interviewer asking follow-up questions.

    Question Analysis

    The interviewer's questions are effective in eliciting detailed and insightful responses from the interviewee. The questions are well-timed and help to guide the conversation in a productive direction.

    Context and BackgroundContextual Information

    The conversation takes place against the backdrop of the "Rise of the Digital CEO" training event hosted by James Wedmore, which is a comprehensive program covering various aspects of building and scaling a successful online business. [36:56]

    Related Events

    The discussion references the interviewee's past experiences, including his podcast and the evolution of his content over the years (16:58). [15:38]

    Potential Impact

    The insights and strategies shared during the conversation have the potential to significantly impact the listeners' approach to business and personal growth, particularly in the areas of finding purpose, using AI responsibly, and developing intuitive gifts. [07:39]

    Follow-Up Questions:

    Can you provide more specific examples of how you have incorporated AI into your business operations and workflows? [44:56]

    What advice would you give to someone who is struggling to find their true purpose or passion? [23:01]

    How can someone develop their intuitive gifts in a responsible and impeccable manner? [53:07]

    What are some of the key mindset shifts or paradigm changes that you have seen in the online business space over the past few years? [37:28]

    Can you share more about the process and journey of building your team and delegating tasks effectively? [44:57]

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    General Overview

    Interview Summary: This is a two-part interview with James Wedmore, a successful online business coach and entrepreneur. [05:04] The conversation covers Wedmore's background and journey in building a multi-million dollar online business, as well as his insights on the changing landscape of online marketing and the importance of personal growth for entrepreneurs. [07:07]

    Interviewee Background: James Wedmore is an online business coach and entrepreneur who has built a multi-million dollar digital product business over the past 18 years. [05:04] He started his first online business as an online bartending school and has since expanded into various niches, helping thousands of entrepreneurs build and scale their own online businesses. [06:57]

    Key Points

    Wedmore emphasizes the importance of personal growth and reclaiming one's personal power as the foundation for business success. [15:50]

    He discusses the shift in the online landscape, where content alone is no longer enough and authentic personal brands that deliver results are becoming more valuable. [37:42]

    Wedmore stresses the need to transcend just providing content and instead focus on delivering tangible value and solutions that help clients achieve their goals. [38:41]

    He shares his own journey of overcoming insecurities and using busyness as a coping mechanism, and how that led him to develop a more purposeful approach to business.

    Wedmore encourages finding one's true desire and purpose, rather than just chasing external markers of success. [52:55]

    Notable Quotes

    "I have learned more about myself than I ever thought I would in 18 years of that journey. And the biggest thing I've learned is I have a lot to learn about myself." (06:57) [19:56]

    "The more you grow, the more people more magnetic you're going to be, which means more people are going to follow, listen, pay attention and want to work with you." (17:27) [16:58]

    "If there's a phrase you've heard me say and it's changed my life, it's a very simple, powerful capital T truth. [25:23] You are where your attention is." (26:11) [25:30]

    Kicker Quotes

    "If you just don't quit, you're going to get where you want to go. [28:41] Just might take some time, some effort, some heartbreak and some failures, but you'll inevitably get there." (52:23) [28:41]

    "If I didn't have to worry about money, but I had to do something with this life, and no matter what I chose to do, it would be successful. [01:00:26] What would I most desire doing? [01:00:39] What would excite me the most? What would light me up about?" (01:00:52)

    Detailed InsightsMain Arguments

    Personal growth and reclaiming one's personal power is the foundation for business success. [15:50] (06:57, 17:27)

    The online landscape is shifting, where authentic personal brands that deliver results are becoming more valuable than just content alone. [37:42] (33:58)

    Entrepreneurs need to focus on transcending just providing content and instead deliver tangible value and solutions that help clients achieve their goals. [40:02] (42:56)

    Supporting Evidence

    Wedmore shares his own journey of overcoming insecurities and using busyness as a coping mechanism. (10:52)

    He emphasizes the importance of finding one's true desire and purpose, rather than just chasing external markers of success. [01:00:22] (01:00:52)

    Themes and TrendsRecurring Themes

    The importance of personal growth and reclaiming one's personal power [15:50]

    The shift in the online landscape towards authentic personal brands [33:46]

    The need to focus on delivering tangible value and solutions, not just content [37:42]

    Emerging Trends

    The rise of AI-powered tools to help entrepreneurs create content and streamline their business processes [42:20]

    The growing demand for coaches and mentors who can guide entrepreneurs through the complexities of building an online business [16:44]

    Interview DynamicsInterview Flow

    The interview starts with a discussion of Wedmore's background and journey in building his online business. [06:57] It then transitions into a deeper exploration of the changing landscape of online marketing and the importance of personal growth for entrepreneurs. [16:26] The conversation flows naturally, with Wedmore providing insightful and thought-provoking responses.

    Question Analysis

    The interviewer's questions are effective in guiding the conversation and eliciting valuable insights from Wedmore. The questions are well-structured and allow Wedmore to share his expertise and personal experiences in a meaningful way.

    Context and BackgroundContextual Information

    Wedmore's experience and expertise in the online business space provide valuable context for the discussion. His insights are grounded in his own journey of building a multi-million dollar digital product business over the past 18 years. [16:26]

    Related Events

    The interview touches on the impact of the COVID-19 pandemic and how it has accelerated the shift towards more authentic personal brands in the online space. [33:45]

    Potential Impact

    Wedmore's insights and advice have the potential to significantly impact entrepreneurs who are looking to build and scale their own online businesses. [06:57] His emphasis on personal growth and delivering tangible value can inspire listeners to reevaluate their approach and strive for greater success.

    Follow-Up Questions

    How can entrepreneurs effectively leverage AI-powered tools to streamline their content creation and business processes? [42:20]

    What specific strategies or frameworks have you found most effective in helping your clients reclaim their personal power and achieve greater success? [16:23]

    Can you share more about the evolution of your own personal growth journey and how it has shaped the way you approach business and mentorship? [16:23]

    What are some of the common pitfalls or mistakes you see entrepreneurs make when it comes to building their personal brand and delivering value to their audience? [39:56]

    How can entrepreneurs balance the need for personal growth and self-discovery with the practical demands of running a successful online business?

  • Welcome to the show!

    Make sure you don't miss my next free Masterclass Speak so they stay!

    You can register here: https://www.captivatetheroom.com/stay/

    General Overview

    Conversation Summary: The speaker discusses the difference between "reps" and "practice" when it comes to improving one's speaking and presentation skills. [22:27] She argues that practice, where one repeatedly rehearses and drills content, can actually be detrimental and lead to being disconnected from the material. [25:49] Instead, she advocates for a "reps" approach, where one integrates the desired speaking techniques and tactics into their daily routine and conversations. [23:38] This allows the skills to become more naturally integrated and accessible.

    Interviewee Background: The speaker is Tracy Goodwin, an internationally known voice expert and award-winning speaker who has taught hundreds of people around the world to improve their speaking and presentation skills. [29:25]

    Key Points

    The speaker is not a fan of traditional "practice" where one repeatedly rehearses content, as this can lead to being disconnected from the material and put the speaker in "retrieval mode" when delivering. [22:27]

    Instead, she advocates for a "reps" approach, where one integrates the desired speaking techniques and tactics into their daily routine and conversations. [23:38]

    Reps help the skills become more naturally integrated and accessible, rather than feeling like a separate "practice" activity. [23:37]

    The speaker believes that warming up before a big presentation is also not necessary if one has properly integrated the desired speaking skills through reps. [10:01]

    She suggests that each person has an optimal number of "practice" reps, often around 2-4, beyond which additional practice can be counterproductive. [14:57]

    Notable Quotes

    "I believe warm ups the same when these big names have walked up to me wanting to know about working with me, wanting to know information. [08:57] It doesn't even have to be big names. It could be anybody. Anybody blindside me? What comes out of warming up? [10:35] Why would I not want that in my muscle memory all the time?" (13:15)

    "I want you to stop telling yourself you have to practice. [26:29] I believe warm ups the same when these big names have walked up to me wanting to know about working with me, wanting to know information. [08:57] It doesn't even have to be big names. It could be anybody. Anybody blindside me? What comes out of warming up? [10:35] Why would I not want that in my muscle memory all the time?" (13:15)

    Kicker Quotes

    "I want my people to speak from the internal and be observers of the external." (28:44)

    Detailed Insights

    Main Arguments:

    Practice can lock in bad speaking habits and put the speaker in "retrieval mode" when delivering (13:15)

    Reps, where one integrates techniques into daily conversations, is a better approach than traditional practice (23:37) [23:37]

    Warming up before a big presentation is not necessary if one has properly integrated the desired speaking skills through reps (13:15) [10:01]

    Supporting Evidence:

    The speaker's own experience with her TED talk, where she exceeded her optimal "practice number" of 2-3 reps (14:12) [14:57]

    A case study of a student who only practiced her talk 2-3 times and delivered an outstanding performance (19:50) [14:57]

    Themes and Trends

    Recurring Themes:

    The importance of integrating speaking techniques into one's daily life through "reps" rather than isolated practice (throughout)

    The limitations of traditional practice and warming up approaches (13:15, 14:12) [10:39]

    Emerging Trends:

    The concept of an optimal "practice number" unique to each individual, often around 2-4 reps (19:50) [14:57]

    The idea of speaking from an "internal" place rather than relying on external cues (28:44)

    Interview Dynamics

    Interview Flow:

    The speaker starts by introducing the topic of "reps vs. [23:37] practice" and then goes into a detailed explanation of her perspective, using examples and personal anecdotes to illustrate her points. The flow is clear and logical, with the speaker building her case methodically.

    Question Analysis:

    The speaker appears to be responding to a previous question or request from a client to discuss the difference between reps and practice. [23:37] She does an effective job of thoroughly addressing the topic and providing a clear framework for understanding her approach.

    Context and Background

    Contextual Information:

    The speaker is a voice expert and presentation coach who has worked with many clients to improve their speaking and presentation skills. She is drawing on her extensive experience and research in this area.

    Related Events:

    The speaker references her TED talk experience as an example of when she did engage in more traditional "practice", but notes that this was an exception due to the specific requirements of that event. [14:55]

    Potential Impact:

    If listeners adopt the speaker's "reps" approach, it could help them become more naturally comfortable and confident in their speaking, without the potential pitfalls of over-rehearsing. [23:37] This could lead to more authentic and impactful presentations and conversations.

    Follow-Up Questions:

    Can you provide more specific examples of how one can integrate "reps" into their daily routine and conversations? [23:38]

    How does one determine their optimal "practice number" for a given presentation or speaking scenario? [15:14]

    What are the key internal shifts or mindset changes that you believe are necessary to truly speak from an "internal" place rather than relying on external cues? [08:43]

    How can one overcome the tendency to want to over-rehearse and practice, especially for important speaking engagements?

  • General Overview

    Conversation Summary: This conversation covers a wide range of topics related to entrepreneurship, personal growth, and the importance of authenticity and vulnerability in showing up. The speakers discuss the challenges of overcoming fear and self-doubt to take action, the loneliness that can come with being an entrepreneur, and the impact of past wounds and bullying on one's ability to fully express themselves. [15:15] They also explore the layers of the voice and how the voice can reflect our inner struggles. [22:18]

    Interviewee Background: Hannah Boic is a marketing expert, online course creator, and business strategist who helps therapists, coaches, course creators, and entrepreneurs build profitable and scalable businesses. [02:56] She is the founder of Cued Creative and the creator of Scale Smart Academy, where she teaches service providers how to package their knowledge into scalable online courses.

    Key Points

    Overcoming fear and inaction is a key challenge for entrepreneurs and those looking to step into a bigger version of themselves. [15:15]

    Loneliness is a common issue for entrepreneurs, and it's important to find ways to connect with like-minded individuals. [23:56]

    Past wounds and experiences, such as bullying, can deeply impact one's ability to show up authentically and be vulnerable.

    The voice is a reflection of our inner struggles and layers of protection, and working through these layers is crucial for full self-expression.

    Authenticity and vulnerability are essential for building meaningful connections, both in business and in personal relationships. [42:43]

    Notable Quotes

    "We never know what we're doing at any point. And if you think somebody looks like they know what they're doing, all they're doing is taking action." (Speaker 1, 00:01) [15:02]

    "Inaction is fear. [15:08] Fear of rejection, fear of showing up, waiting to be ready, but you're never going to be ready because you can only learn if you're taking action." (Speaker 1, 00:01) [15:12]

    "The difference is inaction is fear. [15:08] Fear of rejection, fear of showing up, waiting to be ready, but you're never going to be ready because you can only learn if you're taking action." (Speaker 1, 00:01) [15:12]

    "We put a lot in that, that fear of being canceled." (Speaker 1, 18:47) [18:33]

    "If you think somebody looks like they know what they're doing, all they're doing is taking action." (Speaker 1, 15:50) [15:02]

    Kicker Quotes

    "We never know what we're doing at any point. And if you think somebody looks like they know what they're doing, all they're doing is taking action." (Speaker 1, 00:01) [15:02]

    "Inaction is fear. [15:08] Fear of rejection, fear of showing up, waiting to be ready, but you're never going to be ready because you can only learn if you're taking action." (Speaker 1, 00:01) [15:12]

    Detailed InsightsMain Arguments

    Overcoming fear and inaction is crucial for personal and professional growth. [15:15] (Speaker 1, 00:01)

    Loneliness is a common challenge for entrepreneurs, and it's important to find ways to connect with like-minded individuals. [23:56] (Speaker 1, 25:11, Speaker 3, 26:09)

    Past wounds and experiences, such as bullying, can deeply impact one's ability to show up authentically and be vulnerable. (Speaker 1, 37:09, Speaker 3, 38:37)

    The voice is a reflection of our inner struggles and layers of protection, and working through these layers is crucial for full self-expression. (Speaker 3, 46:06)

    Supporting Evidence

    The speakers share personal experiences and insights about overcoming fear and inaction. (Speaker 1, 00:01, 15:50)

    The speakers discuss the importance of finding community and connection as an entrepreneur. [26:29] (Speaker 1, 25:11, 27:18, Speaker 3, 26:09)

    The speakers share their own experiences with bullying and the impact it has had on their ability to show up authentically. [35:34] (Speaker 1, 37:09, Speaker 3, 38:37)

    The speakers provide a detailed explanation of the layers of the voice and how they reflect our inner struggles. [45:32] (Speaker 3, 46:06)

    Themes and TrendsRecurring Themes

    The importance of overcoming fear and inaction to take action and grow. [15:12]

    The challenge of loneliness and the need for community and connection as an entrepreneur.

    The impact of past wounds and experiences, such as bullying, on one's ability to show up authentically.

    The voice as a reflection of our inner struggles and the importance of working through the layers of the voice. [22:18]

    Emerging Trends

    The growing awareness and discussion around the impact of past wounds and experiences on our ability to show up authentically. [22:46]

    The increasing focus on the importance of authenticity and vulnerability in both business and personal relationships.

    The recognition of the voice as a powerful tool for self-expression and personal growth. [22:18]

    Interview DynamicsInterview Flow

    The conversation flows naturally, with the speakers building on each other's ideas and sharing personal experiences and insights. The tone is conversational and engaging, with the speakers exploring deeper themes and concepts as the interview progresses. [32:01]

    Question Analysis

    The questions asked by the interviewer (Speaker 3) are effective in guiding the conversation and eliciting meaningful responses from the interviewee (Speaker 1). The questions are open-ended and allow the interviewee to share their perspective and experiences in depth.

    Context and BackgroundContextual Information

    The speakers are both entrepreneurs and have a history of working together, which provides a deeper level of understanding and connection in their conversation. [29:25]

    Related Events

    The speakers reference the COVID-19 pandemic and its impact on loneliness and the shift to more online interactions, as well as the rise of "cancel culture" and its effect on people's willingness to show up authentically. [23:56]

    Potential Impact

    The insights and experiences shared in this conversation have the potential to resonate with a wide audience of entrepreneurs, personal growth seekers, and those struggling with authenticity and vulnerability in their lives and work. [55:29]

    Follow-Up Questions:

    How have you personally worked through the layers of your own voice and the protection mechanisms you've developed over time? [38:51]

    What specific strategies or practices have you found most effective in building a sense of community and connection as an entrepreneur? [26:30]

    What advice would you give to someone who is struggling with the fear of judgment or rejection when it comes to showing up authentically, whether in their business or personal life?

    How have you seen the concept of "cancel culture" impact the way people approach personal growth and self-expression, and what can be done to counteract this? [18:12]

    Can you share more about the process of writing your book and how you're navigating the challenges of being seen and vulnerable through that creative endeavor? [49:34]

  • Welcome to the show!

    Today I've got another one of my amazing student's on the show, Cam Allen is with me and I know you are going to love this conversation! Even if you aren't a woman heading into menopause, there is so much knowledge that Cam is sharing with us on business, health and life that I know you'll find some golden nuggets here just for you!

    General Overview

    Conversation Summary: This is an interview with Cam Allen, a fitness and functional nutrition coach who helps women in menopause build muscle, improve energy, and support their metabolism. [02:13] The conversation covers Cam's personal journey through surgical menopause, the challenges women face during this transition, and the holistic approach she takes to help her clients navigate midlife with strength and vitality. [02:13]

    Interviewee Background: Cam Allen is a fitness and functional nutrition coach who specializes in helping women in menopause. [02:13] She went through surgical menopause herself about 6 years ago, which sparked her passion to help other women going through similar experiences. [06:23] Cam has a background in the fitness industry and went back to school to deepen her knowledge on women's health and hormones. [01:20]

    Key Points

    Cam went through surgical menopause 6 years ago, which was a very difficult transition for her physically and emotionally.

    Many women are not prepared for the hormonal and physical changes that come with menopause, and often suffer in silence. [17:06]

    Cam's approach focuses on strength training, blood sugar regulation, stress management, and helping women reconnect with their sense of self-worth.

    Menopause can be an opportunity for a "midlife awakening" where women start to prioritize self-care and let go of societal expectations. [18:00]

    Cam emphasizes the importance of listening to your body's biofeedback and not just blindly following medical advice. [12:10]

    Notable Quotes

    "When I turned, it was weeks before I turned 50 is when I had the hysterectomy. [05:55] The first six months were really challenging. I didn't know if I was coming or going. I was emotional." (07:51)

    "There was a little of that. Because your uterus is tied to your womanhood, and am I still a woman if I don't have a uterus?" (10:06) [09:33]

    "I knew in my body, Tracy, that it wasn't the right decision for me. I knew that, and that is definitely part of what I do now is teaching women, what is your biofeedback? [12:10] Is this true for you or not? And slow the F down and listen body instead of just trudging forward." (12:09)

    Kicker Quotes

    "I choose to believe that it's for the better." (19:30)

    "Menopause is a chance to rewrite your story and do it. It's an opportunity to take better care of yourself." (44:02)

    Detailed InsightsMain Arguments

    Cam went through a difficult transition after her surgical menopause, experiencing emotional upheaval, loss of identity, and physical changes she was unprepared for. [24:53] (07:51 - 10:25)

    Many women suffer in silence during menopause due to lack of education and societal norms around not discussing certain topics. [05:11] (05:53 - 07:06)

    Cam emphasizes the importance of listening to your body's biofeedback and not blindly following medical advice, as she felt her hysterectomy was not the right decision for her. (12:09)

    Supporting Evidence

    Cam's personal experience of going through surgical menopause and the challenges she faced. (07:51 - 10:25)

    The lack of information and preparation many women have about the hormonal and physical changes of menopause. (05:53 - 07:06)

    Cam's realization that her hysterectomy was not the right decision for her, despite medical advice. (12:09)

    Themes and TrendsRecurring Themes

    The importance of listening to your body's biofeedback and intuition, rather than just following medical advice. [12:10] (12:09)

    Menopause as an opportunity for a "midlife awakening" and reconnecting with a sense of self-worth. [18:00] (19:23 - 19:30)

    The need for more open discussion and education around the realities of menopause. (05:53 - 07:06)

    Emerging Trends

    The growing focus on holistic approaches to women's health, including nutrition, stress management, and mindset work. [21:57] (23:46 - 24:19)

    The shift towards more authentic, relatable forms of content and communication, such as TikTok and podcasts. [41:27] (41:02 - 42:52)

    Interview DynamicsInterview Flow

    The interview starts with Cam sharing her personal journey through surgical menopause, which sets the stage for the broader discussion around the challenges women face during this transition. The conversation then shifts to Cam's approach to helping women, covering topics like strength training, blood sugar regulation, and the importance of self-worth. [02:13] Throughout, the tone remains warm and conversational, with both the host and guest building off each other's insights.

    Question Analysis

    The host, Tracy, asks thoughtful and open-ended questions that allow Cam to share her expertise and personal experiences in depth. [03:11] The questions are effective in drawing out Cam's key points and highlighting the unique perspective she brings to the topic of menopause. [16:59]

    Context and BackgroundContextual Information

    The interview touches on broader societal and cultural norms around discussing certain health topics, particularly those related to women's bodies and experiences. It also references the growing focus on holistic approaches to health and wellness.

    Related Events

    The interview does not directly reference any specific related events, but it does touch on the broader trend of women in midlife and beyond seeking more empowering and authentic ways to navigate this stage of life. [18:00]

    Potential Impact

    The insights and approaches shared in this interview have the potential to help women in menopause feel more empowered, supported, and connected to their sense of self-worth. By addressing the physical, emotional, and mental aspects of this transition, Cam's work could have a significant impact on the lives of her clients.

    Follow-Up Questions:

    What specific strategies or techniques do you use to help your clients reconnect with their sense of self-worth and overcome the societal conditioning that often leads women to put themselves last?

    Can you share more about the role of community and social connection in your approach to supporting women through menopause? [16:59] How do you help your clients build a supportive network?

    What are some of the key differences you've observed between how younger women and women in midlife and beyond approach their health and wellness goals? How do you tailor your approach to these different age groups?

    Can you provide more details on the specific strength training programs you develop for your clients? [29:04] How do you ensure they are effective and sustainable for women in menopause? [16:59]

    What are some of the most common misconceptions or myths about menopause that you encounter, and how do you work to dispel those in your interactions with clients? [16:59]

  • Welcome to the show!

    I'm thrilled to be introducing you to one of my former student's Luisa Bergholz. I've loved working with Luisa and she is doing some amazing work in the world. All in Germany though so my German listener's definitely check out Luisa's work. For all my other listener's I know you are going to get so much from this conversation!

    Enjoy!

    If you want to find out the exact sounds that are costing you everything you might want to consider signing up for one of my Find the Missing Million Audits. You can find out more here https://www.captivatetheroom.com/million/

    General Overview

    Interview Summary: This interview discusses Luisa Bergholz's work as a psychologist and coach helping women find their true purpose and passion in their careers. [02:50] Luisa shares her own journey of being a "chameleon" and people-pleaser earlier in her life, and how she now helps her clients gain clarity on what they really want to do. [08:52]

    Interviewee Background: Louisa is a work psychologist, coach and expert in professional reorientation based in Germany. She has over 15 years of experience helping women who appear successful on the outside but are unhappy on the inside to find their true calling.

    Key Points

    Luisa struggled with not knowing what she truly wanted to do early in her career, and felt pressure to just fit in and do what was expected. [19:45]

    Many people, especially women, struggle with this lack of clarity and self-knowledge, often due to societal and cultural expectations. [21:12]

    Luisa helps her clients rediscover their authentic selves and what they are truly passionate about, even if it means creating a completely new career path. [02:57]

    A major obstacle is the fear of the unknown and the perceived financial/stability risks of changing careers.

    Luisa emphasizes the importance of dreaming big and not limiting oneself to the "normal" options. [30:37]

    Notable Quotes

    "We have so many things we could do, and there are so many studies in psychology that too much choice creates overwhelm, and then we just freeze and cannot decide because we are so afraid to take the wrong choice." [17:26]

    "I think everybody knows what they really want to do. [21:04] It's just hidden. There are so many layers on it, all the expectations that people have on them."

    "When we change something, our subconscious does not want that. [28:07] And this is something unknown. And whenever we tap into the unknown, our subconscious is fighting against it and bringing up all of the reasons why we should not do this."

    Kicker Quotes

    "We often need those role models to see what is possible for us. [30:37] And this is a big part of my work that I show people there is so much more than you even thought of. [29:53] And sometimes it means really inventing your own job that you never heard of before." [30:11]

    "I always say, yeah, but it's definitely better to figure out what you want to do when you are in this comfort zone and when everything is feeling good for you, so you don't have to worry about the roof over your head and really dive into what you could do and then do it strategically to prepare the next step." [37:26]

    Detailed InsightsMain Arguments

    People often struggle to know what they truly want to do due to societal/cultural expectations and the fear of the unknown. [21:12]

    Louisa helps her clients rediscover their authentic selves and passions, even if it means creating a completely new career path. [02:57]

    A major obstacle is the fear of financial/stability risks of changing careers.

    Supporting Evidence

    Luisa's own experience of being a "chameleon" and people-pleaser earlier in her career.

    Studies showing that too many choices can lead to overwhelm and indecision. [17:26]

    Examples of clients who have been stuck in unfulfilling jobs for decades due to the "golden handcuffs" of stability and benefits. [36:07]

    Themes and TrendsRecurring Themes

    The importance of self-discovery and finding one's true purpose. [11:52]

    Overcoming societal/cultural expectations and the fear of the unknown.

    Creating new career paths and "inventing your own job." [29:17]

    Emerging Trends

    A growing desire among women to find more fulfillment and meaning in their work.

    The need for role models and examples of unconventional career paths.

    The potential impact of the COVID-19 pandemic on people's career priorities and willingness to make changes.

    Interview DynamicsInterview Flow

    The interview flows smoothly, with Luisa sharing her personal story and insights, and Tracy asking thoughtful follow-up questions to dive deeper into the key themes. [03:45]

    Question Analysis

    Tracy's questions are effective in eliciting Luisa's expertise and personal experiences, allowing the listener to gain a comprehensive understanding of the challenges and solutions Luisa addresses in her work. [04:01]

    Context and BackgroundContextual Information

    The interview touches on broader societal and cultural trends, such as the shift away from the traditional "one job for life" mentality, and the abundance of career choices available today.

    Related Events

    The COVID-19 pandemic is not explicitly mentioned, but the interview suggests that it may have impacted people's career priorities and willingness to make changes.

    Potential Impact

    The insights shared in this interview could inspire listeners to re-evaluate their own career paths and take steps towards finding more fulfillment and purpose in their work. [39:00]

    Follow-Up Questions:

    How has the COVID-19 pandemic impacted the demand for Luisa's services, and has it changed the way she approaches her work?

    What specific exercises or techniques does Luisa use with her clients to help them uncover their true passions and purpose? [41:39]

    Are there any success stories or transformations of Luisa's clients that she could share to further illustrate the impact of her work? [24:41]

    How does Luisa plan to expand her services to an English-speaking audience, and what challenges does she anticipate in making that transition?

    What advice would Luisa give to someone who is stuck in a comfortable but unfulfilling job and is struggling to take the first step towards change?

  • Welcome to the show!

    I hear this all the time...I'm great when the people are in the program but I'm not when I'm trying to get them in the program.

    Sound familiar? This is really costing you!

    Today, I'm talking about what I call circumstantial authenticity.

    I think you are going to love this episode.

    Also, want to attend my next free Masterclass? go to https://www.captivatetheroom.com/legacyapril/

    Want to listen to my Secret Podcast on Authenticity?

    https://www.captivatetheroom.com/secretpod/

    Interview Summary: The transcript appears to be a recording of a podcast episode hosted by Tracy Goodwin, an expert on voice and communication. [00:41] The main topic discussed is the challenge that entrepreneurs and business owners face in being authentic and connecting with potential clients before they have made a sale or joined a program. [04:33] The host discusses how the internal psychology and "voice masks" that people use to protect themselves can lead to inauthentic and off-putting communication that repels potential clients, even though the person may be able to connect better once the client has already made a purchase. [12:11]

    Interviewee Background: This is not an interview transcript, but rather a solo podcast episode hosted by Tracy Goodwin, who is described as an internationally known voice expert, award-winning speaker, and someone who has taught hundreds of people around the world to make a bigger impact with their voice. [00:41]

    Key Points

    Entrepreneurs and business owners often struggle to be authentic and connect with potential clients before they have made a sale or joined a program, even though they are able to connect better once the client is already in the program. [04:33]

    This is due to the "voice masks" and internal psychology that people use to protect themselves, which can lead to inauthentic and off-putting communication that repels potential clients. [12:11]

    The host believes that at least 30% of potential sales are lost due to this issue, as potential clients are turned off by the inauthentic communication before they make a purchase. [11:56]

    The solution lies in doing the internal work to "unearth, unmask, and unleash" the authentic voice, which requires addressing the underlying wounds, fears, and stories that are driving the inauthentic communication. [15:51]

    Notable Quotes

    "I think a lot of times people think about voice. [03:26] Well, I'm not a podcaster. Well, I'm not a speaker. Well, I don't sell anything. Your relationships will dramatically improve when you rewrite the psychology of your voice." (02:00) [03:45]

    "If people won't listen to you, you won't get to share your message." (02:30) [15:29]

    "We have to do the psychology of the voice triangle, unearth, unmask, unleash. [13:25] And in that unleashing process, that's where all the real sounds of you are. [13:27] They can't get through right now because they've got six layers on top holding them down in an effort to protect you." (12:30)

    Kicker Quotes

    "Now more than ever, the data shows me that your buyer must connect with you within seconds. [15:51] They must know who you are. How are they going to know who you are or the revelation of the sounds that are buried in layer seven?" (15:30) [13:41]

    "This is the work that we do. This is the work that we do in psychology of the voice. We unearth, we unmask, we unleash. And I encourage you, if you are feeling like, well, I'm great when I get 'em in the offer, when I get 'em in the program or when they buy, but before then it's hard. [04:35] It's not really me. It just doesn't work. It doesn't click. It's so much effort. I know I'm pretending. I know I'm faking. Then we need to fix that because it is hurting your sales, it is hurting your connection, and it's not going to just go away." (16:30) [11:56]

    Detailed Insights

    Main Arguments:

    Entrepreneurs and business owners often struggle to be authentic and connect with potential clients before they have made a sale or joined a program (01:07, 05:00). [04:33]

    This is due to the "voice masks" and internal psychology that people use to protect themselves, which can lead to inauthentic and off-putting communication that repels potential clients (06:30, 10:00). [12:11]

    The solution lies in doing the internal work to "unearth, unmask, and unleash" the authentic voice, which requires addressing the underlying wounds, fears, and stories that are driving the inauthentic communication (12:30, 16:30). [15:51]

    Supporting Evidence:

    The host has heard this issue brought up multiple times by people in the last week or 10 days (01:07).

    The host believes that at least 30% of potential sales are lost due to this issue (07:00).

    The host provides examples of how the inauthentic communication can manifest, such as talking really fast to hurry through the sales process (11:00). [12:29]

    Themes and Trends

    Recurring Themes:

    The importance of authenticity and connecting with potential clients (01:07, 02:00) [15:51]

    The role of internal psychology and "voice masks" in driving inauthentic communication (06:30, 10:00) [12:03]

    The need to do the internal work to "unearth, unmask, and unleash" the authentic voice (12:30, 16:30) [15:51]

    Emerging Trends:

    The increasing importance of making a strong connection with potential clients within seconds, as buyers have less patience and attention spans (15:30) [15:51]

    The growing recognition that traditional voice coaching or confidence-building is not enough, and that deeper psychological work is required (02:30, 03:00) [15:51]

    Interview Dynamics

    Interview Flow: This is not an interview, but rather a solo podcast episode. The host maintains a consistent and engaging tone throughout, moving seamlessly between explaining the problem, providing examples, and outlining the solution.

    Question Analysis: Not applicable, as this is a solo podcast episode without any questions from an interviewer.

    Context and Background

    Contextual Information: The host, Tracy Goodwin, is described as an internationally known voice expert and award-winning speaker who has taught hundreds of people around the world to make a bigger impact with their voice. [00:41]

    Related Events: The host mentions that she has a TED Talk on "voice masks that determine our reality" (02:30), which provides additional context on her expertise and perspective. [03:07]

    Potential Impact: The insights and strategies shared in this episode could have a significant impact on the sales and success of entrepreneurs and business owners who struggle with authenticity and connection before making a sale. [17:00]

    Follow-Up Questions:

    What specific techniques or exercises does the host recommend for the "unearthing, unmasking, and unleashing" process? [13:25]

    How can someone assess the depth of their own "voice masks" and internal psychology that are impacting their communication?

    Are there any case studies or examples the host can provide of clients who have successfully transformed their communication through this approach? [04:15]

    What are the key mindset shifts or paradigm changes that are necessary for someone to truly embrace this approach and see results?

    How can someone integrate this work on a daily basis, beyond just a one-time transformation?

  • Welcome to the show!

    Today, I've got a former student and powerhouse of a woman with me. Unyime Oguta is here today and we are talking all about permission slips, leadership and why it's hard for women to fully step into their power.

    You certainly don't have to be a woman to get a ton from this episode but no doubt, Unyime and I discuss the social implications around women's voices and how we as female leaders stand in our power and authority.

    This was a unique and thoughtful episode that I know you are going to love. Unyime and I go deep on questions and answers that matter when it comes to propelling our lives forward and serving our purpose well.

    BIO:Unyime is a firm believer that having it all is simply a by-product of the woman you become through daily empowered decisions. By blending her background in project management, health, and leadership, with mindset and somatic coaching, she guides clients to reclaim their voice and power, while thriving and leading fulfilled lives.

    Life coaching with Unyime is deeply transformative, with results that create a ripple effect of thriving, fulfillment, and legacy. Her personal journey from burnout to thriving, coupled with her professional background, has equipped Unyime with the unique ability to guide women through their own transformations that break generational cycles of seeking worthiness through achievement, and foster a legacy of empowerment, satisfaction, and impactful living.

    As a trauma-responsive and anti-racist coach, Unyime offers collaborative, bespoke experiences to every client, underpinned by principles of simplicity, fun, and self-mastery, that will leave them leading a life that feels rewarding on the inside as it looks successful on the outside.

    When Unyime is not leading her team at work or coaching, you can find her curled up reading a book, getting beaten at a game of UNO by her kids, or painting a new piece of artwork. LINKS: Website: Unyime OgutaInstagram: Login • InstagramLinkedIn: https://www.linkedin.com/in/unyime-oguta/Permission Granted - a mindset, career, and life-focused show for ambitious, purpose-driven woman who is ready to create a life where her career success, inner peace, and fulfilling personal relationships are the vibe. https://podcasts.apple.com/ca/podcast/permission-granted-with-unyime-oguta/id1540673480
  • Welcome to the show.

    The work I do is not about adding technique, it's about healing wounds that have created masks of sounds that are costing you.

    Masks are sounds, masks come from stories, stories come from wounds.

    It's the sounds that are ultimately costing you but in order to truly eradicate them and find your authentic voice we have to go to the why behind the why behind the why...that's where we find the wound.

    That's what I'm talking about today, this is the work!

    Follow me on Instagram: @captivatetheroom

    Follow me on Youtube: https://www.youtube.com/@CaptivateTheRoom

  • Welcome to the show!

    This week I go back to the beginning, the beginning of my story and the story of how I created Psychology of the Voice.

    In this episode, I share how I was beaten up in a play and how that affected everything in my voice.

    The story is not graphic but it I was beaten.

    If you find that you need assistance with any kind of violence, domestic or otherwise, I've listed several resources below.

    Every voice matters and everyone needs to be heard.

    If 2025 is the year you are ready to find your voice, send me an email [email protected] or check out these resources below.

    Follow me on Social:Instagram @captivatetheroom Facebook https://www.facebook.com/captivatetheroom Tik-Tok https://www.tiktok.com/@captivatetheroom LinkedIn https://www.linkedin.com/in/tracyagoodwin/

    Violence resources

    https://www.thehotline.org/

    VictimConnect Resource Center by phone or text 1-855-4VICTIM (855-484-2846) or chat online.

  • Welcome to the show!

    Today I'm doing a micro voice audit with Ashley M. I love this conversation because this is so common for so many of my students.

    I think I sound like X or I want to sound like X but I sound like Y.

    This is huge and the VERY reason you can't just go think your way through changing your Psychology of the Voice.

    This is the deep work.

    The really deep work and it's important work.

    Now more than ever because your ideal clients are seeking sounds, they are seeking connection and authenticity, they are seeking you.

    Would you be interested in a 20-minute micro voice audit to find out how you are being processed in the subconscious of your listener? Just send over an email to [email protected]

  • Welcome to the show!

    Today's consumer is seeking real connection and authenticity in an AI world. What I find is, people understand the concept of connection and authenticity but often don't know how to dish it up or that it actually happens in their voice...or not.

    In today's episode I'll be addressing the why behind the critical need to connect and reveal your authentic voice. Stay tuned, I'll do a part two to tell you much more about the how.

    Join me live on June 12th at 1pm EDT for my next free masterclass.

    https://www.captivatetheroom.com/experience

  • Welcome to the show!

    You've done the work, and it's been hard and you have moved your life forward and here I come telling you I can hear a wound. It's infuriating for many of my client's. But, here's what I want you to know...you can do the work, that's clear to me but the wound healed or unhealed MUST be moved out of your voice as well.

    In Psychology of the Voice, I look at the internal and the external, they are connected and both must be dealt with. In today's episode I'm working with Mica on the healed wounds that are still in her voice.

    If you want to make a bigger impact with your message and move the wounds out of your voice, then join me for the upcoming Voice Experience https://www.captivatetheroom.com/experience

  • Welcome to the show!

    Today you are in for quite a treat as I've got something totally different for you. In today's episode I'm doing some live coaching with Rosalyn Rourke on her audio book.

    Audio book sales are a huge part of the overall revenue when it comes to selling book but having a voice that makes people want to listen is critical.

    The number of times I've heard from people that they could not listen to the audiobook of a book they longed to hear but they just couldn't because of the reader's voice.

    When I coach someone in putting a book on audio it is the same methodology, Psychology of the Voice.

    If a reader performs, or has no inflection people won't be able to connect or listen.

    If a reader is over or under done, the audience won't be able to stay with them. There are a million nuances I find in a voice but especially in doing work like I'm doing today with Rosalyn.

    I know you are going to love this episode!

    Make sure you join me and Sara Connell for our upcoming Your $1 Million Dollar Talk Free Training on 2/7/24

    You can register here: https://www.saraconnell.com/your-1m-talk-masterclass-feb-2024

    Guest Bio

    Best-selling author Rosalyn Rourke, MSW, has worked deeply in the field of mental health and trauma therapy as a psychotherapist. With a Master's degree from Smith College School for Social Work in 1973, she embarked on a distinguished career that included supervisory roles in Yale Psychiatric Facilities. Her expertise further expanded as she immersed herself in trauma work, particularly Eye Movement Desensitization Reprogramming (EMDR), a highly effective PTSD treatment. In 1995, she pursued advanced training in eating disorders, focusing on binge eating and body dysmorphia.

    An avid learner, Rosalyn's professional and personal journey into transformation led her to the Enneagram, where she studied under renowned mentors such as Tom Condon, Don Riso and Russ Hudson, among others. Her influential work extends to the literary realm with her best-selling book, "When Wisdom Arrives: From Imagined Unworthiness to Freedom." Rosalyn continues to inspire and empower individuals on their path to self-discovery and freedom as a Oneness Coach. To join Rosalyn in breaking free from intergenerational trauma, contact her at rosalynrourke.com

  • You aren’t a people pleaser? You'll still learn a ton in this week’s episode including what sounds are working against you when it comes to connecting with your buyer, how they are processing you, and the experience you will create for them... plus so much more.

    If you are a people pleaser, listen up… there are sounds that are coming out of your voice that are costing you revenue.

    A number of specific sounds I hear in people pleaser’s voice actually tell the buyer not to buy.

    If you are the expert, why are you asking my permission? You aren’t… well, there is a sound in your voice that lilt’s up at the end of your sentences and that makes me think you are asking me.

    Bothering people? Is that a concern of yours? Well, it’s in your voice.

    What people don’t realize is that selling is not just about the words, the offer, it’s about the connection, the feeling, the experience and ALL of that happens in the voice.

    In this week’s episode of the Captivate the Room podcast, I’ll be breaking down how the people pleasing mask hurts your sales.

  • Welcome to the show!

    Today, I'm walking you through the entire TEDx experience from start to finish. How did I get a TEDx, what was it like to write the talk, how was it standing on the red circle and so much more. My experience was phenomenal but there are some unexpected twists and turns that I'm sharing with you.

    If you've ever thought about doing a TEDx you don't want to miss this episode but honestly, if you ever have to give any kind of presentation or update or do a video, this episode has plenty for you!

    If you'd like to watch my TEDx talk 6 Voice Masks that Determine Your Reality you can listen here https://www.youtube.com/watch?v=FKuWYgAYsXg

    Did you grab your copy of the Use Your Voice to Command Any Space you can get it at https://www.captivatetheroom.com/command