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  • On this episode of the Business of Betting Podcast, Jason is joined by Scott Sadin from US Integrity.


    Hear them discuss:


    01:00 - The recent conviction of former President Donald Trump, and how that will affect his current candidacy


    05:27 - What it means to have 'integrity' in professional and collegiate sports, and how US Integrity is ensuring it


    08:37 - How insider information can be used for nefarious purposes


    10:32 - The role that sports properties play in ensuring integrity of their events and stakeholders


    13:32 - How US Integrity responds to alerts of anomalies or irregularities


    17:37 - Public perception of betting-related scandals, the role that media plays in it, and conflating 'outrage' with 'surprise'


    23:55 - Scott's perspective and experience as a "picks and shovels" business within the regulated betting industry


    25:54 - The consolidation of B2B companies within the industry, including US Integrity's recent merger with Odds On Compliance


    27:15 - Additional verticals that US Integrity is considering expanding its business into


    30:48 - The business risk associated with being a B2B provider during a time of consolidation and declining customers


    32:27 - How Scott is feeling as an impending first-time parent


    36:50 - What Scott wants to be when he grows up


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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Adam Bjorn from Plannatech.


    Hear them discuss:


    01:11 - Adam's recent travels throughout the US


    03:37 - Adam's past experience in the offshore betting industry, and how it's similar/different to regulated markets 


    06:30 - The difficulty for regulators and prosecutors to enforce action against offshore operators


    11:15 - What made Adam want to push for moving the unregulated to the regulated


    14:03 - The jurisdictions that Adam sees as having the most favorable operating models


    17:16 - Whether Adam sees himself as a professional bettor first or sportsbook operator first


    19:16 - The relationship between Plannatech and Prime Sports


    20:19 - What changes and innovations Adam is trying to bring to the industry 


    23:29 - Adam's take on the role that exchanges play, and what the future of them looks like


    28:14 - Whether the low margin model can work in the regulated US market


    30:33 - What Adam wants to be when he grows up





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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Joe Asher from IGT.


    Hear them discuss:


    01:35 - The background of IGT, Joe's role at the company, and where sports betting fits within the IGT business

    07:12 - Nevada's head start with legal mobile betting, and how its model is different from other states

    10:45 - The dynamic between brick-and-mortar and online operators, and the threat of cannibalization 

    14:36 - The state of horse racing, and whether track owners should benefit from legislative protections 

    18:20 - The role of government subsidies in regulated gaming, and in private industry more broadly 

    20:11 - Morality and ethics for operators of real-money gaming products 

    25:14 - Joe's appointment by President Biden to Chair of the Wilson Center

    31:00 - Remaining non-partisan when debating policy matters

    34:10 - What Joe wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.


    Hear them discuss:


    01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market

    05:25 - Why alternative sports don't historically have a culture of betting despite their popularity 

    07:21 - The target customer persona for betting on alternative sports

    09:12 - How alternative sports are segmented, and which are the most popular ones

    13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves

    16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis

    17:29 - Funding background and team composition of ALT Sports Data

    19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model

    23:47 - The appeal of live sports content with younger generations and demographics 

    26:07 - Being an entrepreneur in the later career stage, and the benefits that brings

    29:15 - Focusing on a niche versus being everything to everybody 

    31:08 - What Joe wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


    Hosted on Acast. See acast.com/privacy for more information.

  • On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!


    Hear them discuss:


    02:14 - The Smarkets origin story, and why Jason thought an exchange was needed

    08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience 

    13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform

    21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that

    29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors

    37:31 - The allure of pivoting to B2B for exchanges and syndicates

    47:18 - The challenges of offering political betting markets

    52:23 - Trading on Betfair in the early days

    60:58 - What Matthew wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.


    Hear them discuss:


    01:42 - NCAA basketball talk

    03:20 - Breakdown of sportsbook VIP programs and how they work

    08:26 - The role of VIP hosts

    10:35 - Why Smarkets doesn't have a VIP program (so far)

    15:00 - Why VIP players aren't necessarily price sensitive 

    16:04 - The different tiers of VIPs, and what perks each tier can expect

    20:23 - The role of credit and offshore sportsbooks with VIP players

    23:28 - VIPs, responsible gambling, and affordability checks

    30:10 - What the next 10 years look like for VIP players in the regulated US market

    33:29 - What Dillon wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.


    Hear them discuss:


    01:00 - March Madness check-in

    02:30 - Jason's collegiate wrestling career

    05:38 - Introduction to BettorEdge

    09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance

    14:08 - BettorEdge's peer-to-peer betting model

    16:32 - The different ways that BettorEdge monetizes its platform

    20:21 - Attracting liquidity to the exchange

    23:45 - Greg's opinion of Smarkets' strategy in the US market

    25:34 - Marketing a betting product in a loud and crowded landscape

    26:52 - BettorEdge funding and company backgrounder

    28:49 - What Greg wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments 


    Hear them discuss:


    01:43 - How Chris became so good at doing PR

    03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry

    09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes"

    15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market

    21:00 - The role and relative importance of price as a differentiator for sports betting operators

    26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger

    35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies'

    43:51 - What Chris wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.


    Hear them discuss:


    01:53 - Are US sportsbook product companies or marketing companies?

    05:44 - The importance of price as part of the betting product experience 

    09:30 - Lean marketing tactics for operators without billion dollar marketing budgets

    12:00 - How to successfully market betting apps using app store optimization 

    15:17 - Acquiring users and customers organically 

    20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting

    23:05 - The popularity of political betting markets

    24:51 - Examining the current prediction markets for the 2024 US presidential election 

    29:00 - Critiquing Smarkets' marketing strategy 

    30:31 - What James wants to be when he grows up


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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Antonino De Rosa.


    Hear them discuss:


    01:50 - Magic the Gathering, Dungeons & Dragons, and chess

    06:06 - How Antonino found his way to the Pinnacle trading floor

    07:44 - Why the low vig sportsbook model isn't more popular

    12:09 - The reason that sportsbooks screwed up the 2020 US presidential election markets

    15:10 - Antonino's thoughts on exchanges, and why he doesn't use them

    17:57 - Running a basketball betting syndicate, and how it operates

    21:25 - The difference between PPH and an agent system

    23:54 - Building a model to create an edge

    25:00 - Betting at scale using a network of runners

    30:48 - How Antonino would like to see the betting industry evolve 

    32:46 - Stake factoring versus guaranteed minimum bet limits


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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Matt Restivo from OddsJam.


    Hear them discuss:


    01:00 - Life in Boulder, CO

    02:46 - The recent ruling on the 14th Amendment in CO

    04:45 - Introduction to OddsJam

    07:07 - Overview of arbitrage and value betting

    10:48 - Preserving betting account longevity

    13:30 - 10-year vision for OddsJam

    14:52 - Sourcing pricing data to power OddsJam's tools

    17:06 - OddsJam founding story

    18:55 - Company size and traction


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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Will Martin from LiveDuel.


    Hear them discuss:


    01:22 - The Irish political landscape

    04:20 - Origin story of LiveDuel, and why Will felt a new exchange was needed in the market

    08:15 - How LiveDuel is differentiating itself from the incumbent exchanges

    09:54 - Will's opinion of what Smarkets could have done differently with its exchange

    13:02 - How LiveDuel is utilizing blockchain technology, and why it is the right technology for sports betting

    18:19 - The mechanics of DAO's and how that governance model can be applied to exchanges

    21:02 - Benefits of blockchain technology for transaction processing

    23:19 - How blockchain helps with liquidity provisioning through automated market making

    27:19 - Using oracles to resolve markets through consensus

    31:49 - Challenges of fundraising to build an exchange business 

    35:37 - Regulatory licensing strategy for LiveDuel



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Manu Gambhir from Xpoint.


    Hear them discuss:


    02:24 - Introduction to Xpoint

    03:45 - The geolocation provider landscape in the US market

    05:20 - Primer on geolocation regulatory requirements 

    07:50 - Competitive dynamic of geolocation providers in the US

    11:26 - The technical complexity of building geolocation solutions

    18:04 - Lawsuits and legal challenges around IP rights

    20:27 - The regulatory complexities of operators building their own geolocation solutions internally

    23:38 - Xpoint's commercial traction in the US market

    25:56 - Manu's view on the state of the industry in the US

    29:06 - Enforcement (or lack thereof) of offshore operators serving the US market

    33:07 - What Manu wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Paul King from OddsMonkey.


    Hear them discuss:


    01:45 - a primer on matched betting & Paul's background with it

    05:30 - the background and origins of OddsMonkey

    07:50 - Paul's view of the sports betting industry

    10:30 - bookmakers' attitudes towards matched betting

    12:30 - the change over time in the value of bonus offers, and Paul's outlook for the future of bonusing

    16:20 - the role that exchanges play in matched betting

    19:55 - the ethics and legality of stake factoring and restricting customer accounts

    27:07 - what Paul wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Joe Brennan Jr. from Prime Sports.


    Hear them discuss:


    02:51 - using restaurant metaphors to explain Prime Sports' position in the market

    10:52 - the parallels between the Costco shopping experience and sports betting

    14:40 - why cricket is an underappreciated sport for betting

    22:04 - the shift in how audiences are consuming live sports, and why that doesn't bode well for microbetting 

    24:37 - operating Prime Sports as "a reduced juice shop"

    27:57 - where the red line is before the low-margin model is no longer viable in the US market

    30:46 - why they think the current market leaders in US sports betting will change in the next 10 years

    34:25 - what Joe would have done differently for Smarkets' US entry strategy 

    40:22 - what Joe wants to be when he grows up



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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by David Frohardt-Lane from DL Trading.


    Hear them discuss:


    01:09 - David's background in high frequency market making

    03:22 - Why David invested in Sporttrade's Series A funding round

    05:20 - The price sensitivity of American bettors

    07:54 - Comparing financial trading to trading sports betting markets

    10:15 - Deep dive on DL Trading's role as Sporttrade's principal market maker

    14:22 - The challenges of trading sports at scale

    16:39 - Attracting liquidity to betting exchanges

    21:58 - Revisiting the 2020 US Presidential Election on betting exchanges, and thoughts on the upcoming 2024 election

    25:03 - David's thoughts on Smarkets

    26:44 - DL Trading's B2B ambitions 

    29:59 - What David wants to be when he grows up


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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Brad Allen from Eilers & Krejcik.


    Hear them discuss:


    01:34 - The origin of Brad’s weekly podcast, Zero Latency

    03:05 - Brad takes control of the host chair and asks Jason questions

    03:48 - Smarkets’ initial plans to enter the US market, and how that’s changed over time

    06:46 - How Smarkets is localizing its core product to the US market

    09:27 - Smarkets’ future prospects and opportunities in the US

    11:31 - The allure of high margin products like same-game parlays

    13:30 - Why Smarkets decided to build its own geolocation solution internally

    17:17 - The B2B opportunity for Smarkets to commercialize its geolocation solution

    18:58 - Brad’s view of the industry, and which operator he thinks could be a “game changer”

    21:27 - Where ESPN Bet fits into the landscape since its launch 

    25:04 - Why Brad thinks that Rush Street Interactive is a good acquisition candidate

    25:54 - What Brad wants to be when he grows up


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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Jacob Fortinsky, co-founder & CEO of Novig.


    Hear them discuss:


    02:43 - The current controversy at Harvard, Jacob's alma mater

    06:40 - Companies taking political stances, and how Jason and Jacob think about that within their companies

    09:31 - Jacob's experience meeting Paul Graham, the founder of Y Combinator

    12:04 - High concept overview of Novig

    13:35 - Raising $7 million from investors to build Novig

    15:30 - What Jacob thinks Jason should have done differently building Smarkets

    17:48 - Attracting institutional liquidity providers to sports betting exchanges

    20:05 - Sports betting as a zero sum game

    24:14 - Price sensitivity of different customer segments

    25:50 - Novig's recent launch in Colorado

    29:42 - The Novig business model

    31:09 - Why the Novig exchange had to launch as a fixed odds sportsbook

    32:47 - What Jacob wants to be when he grows up


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    This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


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  • On this episode of the Business of Betting Podcast, Jason is joined by Paris Smith, the former CEO of Pinnacle.


    Hear them discuss:


    00:47 - Thoughts on the US

    02:45 - When Paris beat Jason in a poker tournament

    06:42 - The low margin sportsbook model

    10:37 - Her tenure at Pinnacle

    13:53 - Comparing Pinnacle to bet365

    16:31 - Her take on the exchange model

    20:40 - Departing Pinnacle after 17 years as CEO

    23:07 - The importance of getting peer support

    26:14 - Life living in the Caribbean


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  • On this episode of the Business of Betting Podcast, Jason is joined by Jesse Learmonth, host of The Betting Startups Podcast.


    Jesse has interviewed almost 100 industry startup founders, and has a unique lens on the industry's early-stage ecosystem. He has been in the industry for 14 years as a founder, an executive at Pinnacle Sports, and advisor to several industry startups.


    Timecodes:

    00:54 - Launching The Betting Startups Podcast

    04:01 - Choosing a podcast format

    06:42 - Authenticity in interview-based podcasts

    09:31 - Areas of pushback on startup founders

    13:45 - Competing on price in sports betting

    19:41 - Why the low-margin model isn't more mainstream

    24:27 - Why BoB hasn't had a new episode in 3 months

    25:27 - Partnership announcement between BoB and The Betting Startups Podcast

    27:56 - Future plans for BoB and call for guests

    30:29 - Jason and Jesse's boring video backgrounds


    Follow us on: https://twitter.com/bettingpod / @businessofbetting


    Get in touch: https://twitter.com/jasontrost

    [email protected]


    #business #betting #podcast #businessofbetting #smarkets #exchange #sportsbook


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