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In this episode of Business Ninjas, Andrew chats with Farsheed Ferdowsi, Founder & Executive Chairman of Inova Payroll. With decades of experience in scaling business operations and payroll solutions, Farsheed shares how Inova is transforming the way companies handle payroll—not just as a back-office task, but as a critical function of business growth. From compliance and tax filings to direct deposits and custom pay cycles, Inova’s full-service offering takes the weight off internal teams so businesses can focus on what they do best.
But Inova Payroll doesn’t stop there. As one of the largest privately held Human Capital Management providers in the U.S., their suite of services goes far beyond payroll. Think timekeeping, HRIS systems, onboarding automation, benefits administration, outsourced HR departments—even 401(k)s and paycards for unbanked employees. Whether your company has five employees or five thousand, Inova crafts customizable systems to streamline operations and reduce risk. Farsheed’s forward-thinking approach, also captured in his latest book Payroll Pioneer, has helped elevate countless businesses to national prominence by making workforce management smarter, not harder.
Learn more at 👉
https://inovapayroll.com/
Connect with Inova Payroll on LinkedIn 🔗
https://www.linkedin.com/company/inova-payroll-inc
Connect with Farsheed 👔
https://www.linkedin.com/in/farsheed-ferdowsi-6785bb10/
Check out Farsheed’s book, Payroll Pioneer on Amazon 📘 https://www.amazon.com/Payroll-Pioneer-Companies-National-Prominence/dp/B0DN1N1WNF
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In this episode of Business Ninjas, we're joined by Jeremy Hill, Founder and Managing Partner of JB Capital — a firm that’s rewriting the playbook for growth-minded entrepreneurs. With decades of experience and a deep understanding of capital markets, Jeremy shares how JB Capital isn’t just funding companies — they're building enduring legacies.
Jeremy gets candid about what makes a business worth investing in, why he’s laser-focused on strong operator teams, and how his firm offers more than just money — they offer alignment, strategy, and a long-term mindset. He talks about the power of structure in capital deployment, what too many founders get wrong, and why relationships will always outweigh spreadsheets. Whether you're a founder looking for strategic capital or just a finance junkie who loves a sharp mind at work, this convo’s got the goods.
👉 Learn more about JB Capital at https://www.jb-capital.com💼 Follow JB Capital on LinkedIn: https://www.linkedin.com/company/jb-capital-management/
🔗 Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremy-b-hill-a0350a3/
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Saknas det avsnitt?
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In this episode of Business Ninjas, Andrew Lippman chats with Ben Glass, Founder of BenGlassLaw, about how his firm is helping individuals take control of their legal journeys after life-altering events—whether it’s a long-term disability claim, accident injury, or navigating insurance red tape. Ben's approach? Keep it human. Keep it clear. And always lead with integrity.
BenGlassLaw is known for its straight-talking, client-first approach that empowers people through clear education and transparency. Instead of chasing billboards and big promises, their team focuses on getting real results for real people. With a strong foundation in both personal injury law and long-term disability claims, they’re not just here to win cases—they’re here to guide clients with heart, honesty, and a ton of legal muscle.
Learn more 🖥️
BenGlassLaw – https://www.benglasslaw.com/
BenGlassLaw on LinkedIn – https://www.linkedin.com/company/benglasslaw
Connect with Ben on LinkedIn – https://www.linkedin.com/in/benglass/ and on TikTok – https://www.tiktok.com/@benglass_renegadelawyer
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Affiliate marketing with a conscience? Yes, please 💼
In this episode of Business Ninjas, we’re joined by Kim Biddle, Co-Founder of Clutch Affiliate, to talk about bringing integrity, transparency, and real support to the affiliate marketing space. From empowering content creators to building a platform that actually has their back, Clutch is changing the way partnerships happen online.
Clutch Affiliate isn’t just another platform—it’s a movement. With a team that understands the needs of both brands and influencers, Clutch is focused on building real relationships, not just transactions. Their approach blends tech and human touch, offering personalized guidance, revenue tracking, and opportunities that don’t leave either the creators nor brands guessing. It’s affiliate marketing, reimagined—with ethics and empathy baked in. Tune in to hear how Clutch Affiliate is reshaping how affiliate marketing should be done 🎧
Connect with Clutch Affiliate:
🌐 Website: https://www.clutchaffiliate.co
💼 on LinkedIn: https://www.linkedin.com/company/clutch-affiliate/
👩💼 Connect with Kim: https://www.linkedin.com/in/kim-biddle/
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What does it really take to make your B2B brand unforgettable? 🤔 In this episode of Business Ninjas, we're joined by Gal Borenstein, CEO of the Borenstein Group, to get into the psychology of trust in branding, the power of clarity, and why “brand is strategy” in today’s digital-first world. From Fortune 500s to emerging players, Gal’s agency has helped leaders cut through the noise with positioning that sticks.
Tune in for Gal's take on building trust in B2B branding, thought leadership, content that converts, and why emotion drives even the most “rational” B2B decision-makers. Gal breaks down how companies can create magnetic brand narratives, build loyalty through transparency, and stay consistent across every touchpoint. If your brand’s voice is still stuck in a presentation deck, here's your wake-up call 🎯
Connect with Borenstein Group, Inc.:
🌐 Website: https://www.borensteingroup.com/
💼 on LinkedIn: https://www.linkedin.com/company/the-borenstein-group/
🔗 Connect with Gal Borenstein: https://www.linkedin.com/in/galborensteinexecutiveprofile/-----
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In this episode of Business Ninjas, we sit down with Dino Lucarelli, Founder and Managing Director of Capital Tactics, to talk all things M&A, business valuations, and what it really takes to prepare a company for sale or acquisition. With over two decades of experience guiding small to mid-sized businesses through complex financial transitions, Dino shares how Capital Tactics offers an end-to-end solution that removes the need for multiple external advisors—and why that’s a game-changer in today’s fast-moving market. ⏱️
Dino explains why a clean financial library can make or break a deal, how fractional CFOs fit into the equation, and how his team streamlines everything from due diligence to financing. He also shares stories from the pandemic years, what trends he's seeing now, and how trust and transparency play a critical role in M&A success. Whether you're buying, selling, or scaling, this conversation is packed with insights from someone who's been in the trenches for decades. 💼
Connect with Capital Tactics:
Website: https://www.capital-tactics.com/
on LinkedIn: https://www.linkedin.com/company/capital-tactics-inc/
Connect with Dino Lucarelli: https://www.linkedin.com/in/dino-lucarelli-cpa-7a14b8/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!
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In this episode of Business Ninjas, we sit down with Courtney Dirschell, Owner of 2nd Story Marketing, a Michigan-based marketing firm with deep roots in the community and a big heart for storytelling ❤️. From strategic public relations to community-driven campaigns, Courtney shares how her team champions small businesses, nonprofits, municipalities, and more—all with a personal touch that makes a big impact.
Now in their 15th year, 2nd Story Marketing blends creativity, strategy, and a human-centered approach to help clients stand out and feel supported. Courtney talks about the firm’s unique PR-first philosophy, their thoughtful use of content and branding to build trust, and how they navigated the challenges of the pandemic without missing a beat. Oh—and yes, there’s a company llama involved 🦙💼
Whether you're a small-town business owner, a marketing enthusiast, or just love a great story about entrepreneurship, this episode is packed with insights and inspiration.
Connect with Courtney:
🔗 Courtney Dirschell on LinkedIn
📍 2nd Story Marketing on LinkedIn
🌐 Visit 2nd Story MarketingWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!
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In this episode of Business Ninjas, Andrew chats with Ralph Cummins, President & Managing Director at EMM Group, about how understanding a client’s unique needs is paramount to crafting powerful solutions. From business to marketing strategy, value proposition development, to training, EMM Group is armed with decades of experience and expertise–with Ralph referring to their consultancy as "strategic problem solvers."
Serving Fortune 500 and 100 companies to startups, they provide deep insights to kickstart even more growth for their clients. With decades of experience, EMM Group creates what they call Strategic Marketing Frameworks for their clients, helping them define best practices and determine the type of content needed to connect with their audience.
An acronym for Enterprise Marketing Management, EMM Group is a team of experts focused on helping global companies grow by harnessing the power of marketing. Their services include custom marketing frameworks, value proposition development, sales and marketing playbooks, marketing training, and market and data analysis. By placing their small focus groups within client organizations, EMM Group ensures a deep understanding of internal challenges, enabling the development of tailored strategies that drive sustained, profitable growth.
Discover more about EMM Group's innovative approaches and connect with them through their website: https://www.emmgroup.net/, their LinkedIn company page: https://www.linkedin.com/company/emm-group/, and Ralph Cummins' professional profile: https://www.linkedin.com/in/ralphscummins/.
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In this episode of Business Ninjas, Andrew Lippman sits down with Kate Urekew, Founder & CEO of Revel Experiences to talk about how brands can engage and connect with their audience through experiential marketing, and the edge that Revel Experiences has to set them apart from their competitors—excellent customer service that goes above and beyond.
Experiential marketing offers brands a creative way to stay top-of-mind by delivering unforgettable multi-sensory experiences at brand activations, PR events, incentive programs, and more. Revel Experiences excels in tailoring these innovative solutions, providing their clients with personalized and creative experiences that leave lasting impressions. By incorporating elements that engage multiple senses—such as touch, scent, and sound—they enhance the likelihood of positive and enduring audience connections.
With over a decade of expertise, Revel Experiences has successfully navigated challenges like the pandemic, emerging more adaptable and resilient. Their deep understanding of customer lifestyles enables them to develop tailored engagement strategies that amplify brand awareness and drive bottom-line results. Clients commend Revel's dedication, strategic prowess, and ability to consistently deliver creative, out-of-the-box solutions that exceed expectations.
Learn more about Revel Experiences and their innovative approach to marketing through their website at https://www.revelexperiences.com/. Connect with Kate and the company on LinkedIn at:
https://www.linkedin.com/in/kateurekew/
https://www.linkedin.com/company/revel-experiences/-----
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In this episode of Business Ninjas, we sit down with Kison Patel, Founder & CEO of DealRoom, to explore how technology is transforming the world of mergers and acquisitions. Traditional M&A processes are often slow, fragmented, and inefficient, but Kison shares how DealRoom is streamlining deal management, improving collaboration, and leveraging AI to enhance due diligence. He dives into the biggest challenges in M&A today, why automation is a game-changer, and how businesses can execute deals faster and more effectively.
Whether you’re an investor, a business owner, or an M&A professional, this conversation is packed with insights on the future of deal-making and how technology is reshaping the industry.
Learn more about DealRoom: https://dealroom.net/
Connect with Kison Patel: https://www.linkedin.com/in/kisonpatel/
Follow DealRoom on LinkedIn: https://www.linkedin.com/company/dealroom/
Listen to Kison’s podcast, M&A Science: https://www.mascience.com/podcast
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Technology is evolving faster than ever—are you keeping up? In this episode of Business Ninjas, we sit down with Mihae Ahn, Vice President of Marketing at ProServeIT, to explore how businesses can harness cloud solutions, cybersecurity, AI, and digital transformation to stay ahead in today’s fast-changing world.
ProServeIT is a trusted IT consulting firm dedicated to helping businesses optimize their infrastructure, navigate security challenges, and embrace emerging technologies. Mihae shares valuable insights on the growing role of AI and automation in business operations, the increasing importance of cybersecurity, and how cloud solutions are revolutionizing IT strategies. Whether you’re a startup looking for IT guidance or an enterprise aiming for digital transformation, this conversation is packed with expert advice to help you make smarter technology decisions.
Learn how your business can stay competitive and future-proof its operations in an ever-changing digital landscape.
🔗 Connect with ProServeIT:
🌐 Website
🔗 LinkedIn
📘 Facebook
🔗 Connect with Mihae Ahn
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Digital marketing isn’t about chasing trends—it’s about results. 🚀 In this episode of Business Ninjas, we sit down with Peter Platt, President & Founder of Accountable Digital, to uncover how businesses can cut through the noise and focus on what really matters: measurable success.
With over 30 years in the industry, Peter shares his expert insights on defining the right digital KPIs, cutting through vanity metrics, and leveraging AI without losing the human touch. He breaks down why clicks and traffic alone don’t drive business growth—and how real success comes from strategic, data-driven marketing that aligns with your unique goals.
Whether you’re a B2B company targeting a niche audience, a retail business looking to boost online sales, or a nonprofit wanting to maximize impact with Google Grants, this episode is packed with actionable strategies to help you thrive in today’s digital landscape.
🔗 Connect with Peter Platt & Accountable Digital:
🌐 Website: https://accountabledigital.com/
🔗 LinkedIn (Peter Platt): https://www.linkedin.com/in/psquared/
🏢 LinkedIn (Accountable Digital): https://www.linkedin.com/company/accountable-digital/
📘 Facebook: https://www.facebook.com/AccountableDigital/
📢 Tune in to our YouTube channel and discover how to turn your marketing into a measurable, results-driven strategy!Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!
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In this episode of Business Ninjas, host Andrew Lippman sits down with Laurie Wiggins, CEO of Byond M&A, to explore the challenges and strategies behind business growth, investment readiness, and scaling successfully. With a background in aerospace and IT, Laurie brings a deep understanding of both product development and business strategy, making Byond M&A a powerhouse for companies looking to expand.
Laurie shares how Byond M&A helps mid-market companies ($5M-$50M in revenue) and startups identify roadblocks, refine their product-market fit, and secure the right investors. She also reveals why many businesses struggle to sell their products and how content marketing plays a critical role in today’s sales process. Plus, she explains what companies can learn from past recessions and the pandemic—proving that bold moves, rather than waiting it out, often lead to success.
Whether you’re a founder looking to scale or an executive seeking investment, this conversation is packed with practical insights to help you navigate growth and avoid common pitfalls.
📍 Learn more about Byond M&A 👉 ByondMA.com
🔗 Connect on LinkedIn 👉 linkedin.com/company/byondma
🔔 Subscribe for more expert insights on business strategy, M&A, and leadership!
#BusinessGrowth #InvestmentStrategy #ContentMarketing #MergersAndAcquisitions #StartupSuccess
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In this episode of Business Ninjas, Andrew sits down with Melissa Van Dyke, Senior Vice President of Integrated Marketing and Innovation at Creative Group, to explore their behavioral science-based strategies in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. They discuss how Creative Group crafts meaningful experiences that drive company success by focusing on the people behind the businesses. Clients praise Creative Group's exceptional relationship-building skills, reflected in their impressive 99% customer retention rate.
Creative Group designs experiences that help individuals reach their potential through impactful events, travel, recognition, and incentives. With over 50 years of expertise, they specialize in creating strategic programs that inspire performance, foster connections, and drive business success. Their client-centric approach ensures tailored solutions that align with organizational goals, making every event and incentive program a powerful tool for engagement and growth.
Discover more about their innovative approach at creativegroupinc.com.
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In this episode of Business Ninjas, host Andrew Lippman sits down with Andrew Murray, Senior Director of Pattern and Product Development at Realtree. Dive into the story behind the world’s leading branded camouflage company, from its humble beginnings in 1986 to becoming a licensing powerhouse with over 2,000 partners.
Discover how Realtree’s innovative camouflage designs and bold marketing strategies, like pioneering outdoor TV shows and creating "Monster Bucks" DVDs, cemented its spot at the top. Learn how the company balances a 90% focus on licensing with a growing direct-to-consumer segment, and how it navigated the pandemic’s impact on the outdoor industry.
Andrew Murray shares insights into Realtree’s product development, including their library of 54 unique patterns and the shifting trends in the camouflage market. Hear about the healthy competition in the photorealistic camo space and the challenges of translating intricate designs onto different fabrics.
Looking ahead, Realtree is gearing up for its 40th anniversary in 2026, with exciting plans for expansion while staying true to its core values. Whether you’re in the outdoor industry or just love a good business story, this episode is packed with valuable takeaways.
Learn more and connect with REALTREE:
https://realtree.com/
https://www.facebook.com/Realtree
https://x.com/realtree
https://www.youtube.com/user/RealtreeOutdoors
https://www.pinterest.com/realtree/
https://www.instagram.com/realtreeoutdoors/
https://www.linkedin.com/company/realtree/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!
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Forget cookie-cutter hiring—CultureKey is redefining recruitment with a human-first approach. CEO Brian Adamovich joins Business Ninjas to share how their unique “crowdsourced recruiting” method helps companies place top-tier talent through personal connections, not just algorithms.
By blending gathered expertise in marketing, operations, and organizational design, CultureKey goes beyond traditional consulting—they embed themselves in the process, ensuring long-term success for both companies and candidates. Their ethos is that they're partners to their clients and not just consultants.
🔑 “We don’t just drop a deck and walk away. We’re partners, adapting to our clients’ needs every step of the way.” — Brian AdamovichLearn more and connect with CultureKey at:
www.culturekey.io
www.cultureconnectors.io
LinkedIn: CultureKey-----
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In this episode of Business Ninjas, Andrew Lippman sits down with Derek Weeks, Chief Marketing Officer at Katalon Inc. and author of Unfair Mindshare, to explore the transformative power of community-led marketing and innovation in quality assurance.
What you’ll learn in this episode:
🚀 The Katalon Journey: How Katalon is helping businesses worldwide automate software testing for flawless user experiences.🤝 Building a 100,000-Strong Community: Derek shares insights on how Katalon’s global community fosters collaboration and accelerates growth.🔍 From Product to Purpose: Why outcomes matter more than features—and how Katalon is changing the game.🧠 AI in Action: How Katalon leverages AI to enhance customer engagement and streamline operations.📚 Unfair Mindshare: Derek’s approach to community-led growth and its impact on modern marketing strategies.Derek also dives into the challenges and rewards of scaling a high-growth business, the importance of authenticity in marketing, and why building trust is the key to long-term success. Whether you’re in marketing, tech, or just curious about the future of community-driven innovation, this episode is packed with actionable insights and inspiration.
Learn more:
• Explore Katalon: www.katalon.com
• Connect with Derek on LinkedIn for more tips and insights!
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In this episode of Business Ninjas, host Andrew Lippman dives into an engaging conversation with Michael Conley, Chief Revenue Officer at BlueVoyant. Michael brings over two decades of experience in IT and cybersecurity, and he shares some incredible insights into how BlueVoyant is helping organizations tackle today’s toughest security challenges.
From the rapid growth of cybersecurity needs to building BlueVoyant’s unique approach to both internal and external defense, Michael explains how his team brings clarity to the complex world of cyber threats. He also covers the importance of integrating advanced AI tools and proactive monitoring to stay one step ahead of attackers. Along the way, Michael talks about the impact of building meaningful client relationships and how a customer-first approach sets BlueVoyant apart in a competitive field.
Whether you’re curious about cybersecurity, AI, or what it takes to build a resilient tech company, this episode is packed with valuable insights. Tune in for a fascinating look into the future of cybersecurity and digital defense!
Highlights include:
• How BlueVoyant is addressing the evolving landscape of cyber threats
• The role of AI in strengthening cybersecurity
• Why client experience is key in high-stakes industries
Get connected with BlueVoyant at:
https://www.bluevoyant.com/
LinkedIn
X (Twitter)
YouTube ChannelWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!
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In this episode of Business Ninjas, host Andrew Lippman sits down with Joy Jackson, partner and CEO of Faber & Brand, LLC. Joy shares her inspiring journey from joining the firm 20 years ago to leading a creditors’ rights law practice that spans nine states.
Learn how Faber & Brand sets itself apart with a unique approach to client service, respectful communication, and creative problem-solving. Joy also opens up about the challenges of navigating the COVID-19 pandemic, the surprising benefits of remote work, and the vital role of content marketing in building strong client relationships.
Joy also provides a fascinating look into Faber & Brand’s evolution, from its beginnings as a small law practice in the 1980s to becoming a trusted partner for universities, banks, and hospitals. She highlights the firm’s dedication to treating everyone with respect—whether they’re a client or on the other side of a legal case—and the innovative ways they serve their clients, like having attorneys fly across states to meet court deadlines. She also reflects on how their focus on listening and collaboration has fostered mutually beneficial resolutions and a positive reputation in the legal industry.
Highlights from the episode:
•The origin story of Faber & Brand: From a small practice to a regional powerhouse.
•How respectful communication transforms outcomes in the legal world.
•Adapting to a post-COVID world: Embracing remote work and new opportunities.
•The importance of content marketing in showcasing a firm’s values and expertise.
Joy’s insights go beyond the legal field, offering valuable lessons for anyone in business. Tune in to hear her thoughtful perspective and the unique ways Faber & Brand serves its clients.
Learn more about Faber & Brand:
Website: Faber & Brand
Connect on LinkedIn: Faber & Brand LinkedIn
Be sure to subscribe for more engaging episodes of Business Ninjas and leave your thoughts in the comments!
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In this episode of Business Ninjas, Andrew Lippman chats with Andrew Saksa, Senior Vice President of ReminderMedia to dive into the company's unique approach to helping professionals stay top-of-mind. Saksa shares how ReminderMedia’s highly customizable magazine service—yep, print still thriving in 2024!—builds client relationships in industries like financial services and real estate.
Discover how ReminderMedia is leveraging both print and digital content to drive referrals, close deals, and maintain long-term client loyalty. Saksa also reveals the surprising growth ReminderMedia experienced during the pandemic and discusses the importance of content in building trust. Learn more on their website at https://remindermedia.com/, and see this link for a an exclusive deal, valid until December 31st, 2024. https://lp.remindermedia.com/business-ninja/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!
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See the Faces Behind The Voices on our YouTube Channel! - Visa fler
