Avsnitt

  • “A lot of people continuously chase the fancy stuff because they haven't been in business long enough to realize that it truly is the basics.” Today, Leila (@LeilaHormozi) dives deep into the art of effective business scaling, sharing lessons from her experience with acquisition.com and advocating for simple, executable strategies for significant growth. Highlighting the importance of a pragmatic approach to problem-solving, strategic decision-making, and assembling the right team, she offers valuable insights for businesses aiming to achieve exponential growth.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (0:48) - 1st frame: “gun to the head”

    (5:14) - The power of doubling down

    (7:25) - Why complex systems don't scale

    (13:50) - 2nd frame: Thinking in orders of magnitude

    (15:41) - Maintaining vs. growing the company

    (23:30) - 3rd frame: “what would it take?”

    (27:29) - “Who do you need to make it happen?”

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “If somebody was really sorry, they would change their behavior.” Today, Leila (@LeilaHormozi) emphasizes the importance of actionable apologies over verbal ones in personal and professional settings, highlighting how this approach promotes personal growth and business success. She provides insightful commentary on the negative impact of repetitive apology cycles without real change, advocating for proactive behavior modification and commitment to action plans to genuinely rectify mistakes and improve team dynamics.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (0:41) - Navigating workplace dynamics: bullying and accountability

    (3:00) - The cycle of apologies without change

    (5:16) - The importance of behavior change over apologies

    (10:45) - Forgiveness, apologies, and moving forward

    (11:28) - Managing emotions and focusing on the future

    (13:21) - Improving relationships through reduced emotional reactivity

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

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  • “Most of people in society have a really poor relationship with work (…) They don't get a lot of positive reinforcement at work. Therefore, they want to work less.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Karat Podcast to share her journey of overcoming challenges and leveraging fear to transition from a secure job, establishing Gym Launch, to where she is today. She provides insights on the role of fear as a catalyst for change, the importance of continuous self-challenge, and the complexities of managing a portfolio of companies. This is part 2 of the interview.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Follow The Karat Podcast on:

    ➤ Instagram | Spotify | Apple | LinkedIn | Twitter

    ➤ Check out full episode on YouTube!

    Timestamps:

    (1:51) - The rollercoaster of startup life

    (3:54) - A new business model emerges

    (9:09) - Scaling up: the fear of success

    (17:08) - The power of reinforcement in business

    (20:00) - Creating a rewarding environment: the key to success

    (21:05) - The reality of hustle culture: pain and reward

    (22:36) - The journey to becoming a CEO: overcoming fears

    (26:44) - The art of decision making in business

    (30:22) - The balance between business and marriage

    (36:46) - Reflections on personal growth and success

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “Words don't mean anything. Action is everything.” Today, Leila (@LeilaHormozi) shares insights on enhancing self-respect and personal growth in relationships, highlighting that individual perspectives often determine contentment. She introduces key concepts such as the 'cycle of doom', emphasizing the importance of actions over words, and how aligning relationships with personal values leads to fulfillment.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (1:11) - The cycle of doom in relationships: understanding the 3Fs

    (3:57) - The importance of setting relationship goals

    (5:24) - Transforming your relationship through self-respect

    (7:55) - The power of action over words in relationships

    (16:06) - Quantifying relationship impact: health, wealth, happiness, and more

    (22:51) - Seasons of relationships: navigating changes together

    (26:04) - Managing expectations and preferences in your relationship

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “I really just wanted to feel like whatever I need to become, to be who I want to be, to do what I want to do, I will.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Karat Podcast to share her inspiring journey from overcoming personal struggles to achieving multimillionaire status at 28. She discusses how her fitness transformation led to growth in other areas of her life, including emotional management and business success. Leila emphasizes the power of embracing fear and change, making this podcast a must-listen for those seeking inspiration for personal development and entrepreneurship. This is part 1 of the interview.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Follow The Karat Podcast on:

    ➤ Instagram | Spotify | Apple | LinkedIn | Twitter

    ➤ Check out full episode on YouTube!

    Timestamps:

    (1:14) - The power of transformation

    (3:57) - The journey to self-improvement

    (5:51) - Facing childhood trauma

    (9:53) - Building a successful business

    (18:07) - The power of fear and vision

    (21:43) - The power of emotions in change

    (24:45) - The business journey begins

    (29:19) - The birth of gym launch

    (35:05) - Embracing fear and change

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “Learning means that you have a change in behavior.” Today, Leila (@LeilaHormozi) discusses how achieving product-market fit can drive business growth and success. She emphasizes the importance of customer interaction, continuous product development, and team collaboration, offering practical strategies such as regular customer engagement, product backlog formation, and commitment to testing and learning.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (1:31) - Breaking down beliefs about product

    (3:29) - The secret to business success: product focus

    (5:57) - Understanding product market fit

    (13:30) - The Ellis test: measuring product market fit

    (16:39) - The consequences of a poor product

    (19:20) - The importance of refocusing on the product

    (20:35) - Identifying the right product and customer fit

    (25:26) - Understanding your product's position in the market

    (28:50) - Improving your product: gathering feedback

    (31:52) - Creating a product roadmap

    (34:16) - The importance of regular product iteration

    (36:21) - The impact of a great product on business success

    (37:59) - Actionable steps to improve your product

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “When you blame other people, you steal yourself, you rob yourself of the opportunity to do anything about the situation.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Mulligan Brothers to discuss her experiences in business, including the success of Gym Launch, acquisition.com and her personal philosophy on owning one's problems. She shares valuable insights into the importance of big vision, developing skills and character, dealing with online hate and the power of flexibility in business operations. This is part 2 of the interview.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Follow The Mulligan Brothers on:

    ➤ Instagram | Spotify | Apple | Twitter | Facebook

    ➤ Check out full episode on YouTube!

    Timestamps:

    (1:49) - The balance of passion and profit

    (6:58) - The journey from insecurity to confidence

    (9:00) - The power couple: supporting each other's growth

    (12:15) - The turning point and choosing the right path

    (16:35) - The birth of Gym Launch

    (20:29) - The power of digital advertising

    (23:51) - Alex's influence on big thinking

    (27:24) - The sale of Gym Launch: emotional rollercoaster

    (31:36) - The next chapter: acquisition.com and future plans

    (34:49) - Scaling a small business

    (40:15) - Dealing with online hate

    (45:14) - Balancing flexibility and structure

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “Look at every day as a chance for you to create evidence for yourself to make it more possible tomorrow.” Today, Leila (@LeilaHormozi) shares her transformative journey from personal struggles to business success, underscoring the crucial role of persistence, emotional resilience, and effective communication. This episode provides valuable insights on overcoming challenges, emphasizing skills development, problem ownership, and the importance of seeking support, making it a must-listen for aspiring entrepreneurs and individuals facing adversity.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (0:21) - The journey of a young entrepreneur

    (1:38) - Overcoming personal challenges

    (3:41) - The fear and uncertainty of starting a business

    (4:30) - The power of persistence and patience

    (5:57) - The struggles of financial instability

    (7:09) - The importance of emotional management

    (10:48) - The power of sharing and seeking support

    (12:52) - Taking ownership of your problems

    (18:37) - The impact of language on emotions

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “I felt like that environment is not one that is conducive to the future that I want.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Mulligan Brothers and reflects on her tough upbringing marked by parental discord, her mother's descent into alcoholism, and her subsequent transformation through sheer resilience. She navigates her journey through adolescence, her battles with weight issues, drug addiction, and her multiple arrests, drawing on key lessons she internalized from these experiences. She recalls the role that her father's unwavering support played during her formative years and how she followed his practical, hardworking example to succeed in building her own multi-million dollar businesses. This is part 1 of the interview.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Follow The Mulligan Brothers on:

    ➤ Instagram | Spotify | Apple | Twitter | Facebook

    ➤ Check out full episode on YouTube!

    Timestamps:

    (2:02) - The impact of parental divorce and substance abuse

    (8:07) - The decision to leave home

    (13:28) - Overcoming personal tragedy

    (20:49) - The power of acceptance and forward focus

    (24:13) - Thriving in chaos: the power of adversity

    (31:19) - The weight loss journey: a turning point

    (40:12) - The sixth arrest: a wake-up call

    (45:00) - The role of Leila’s father: an anchor in life

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “The things that we do that we say aren't scalable… it's just a cop-out.” Today, Leila (@LeilaHormozi) shares the importance of building courage, the art of pursuing dreams despite fear and pivotal early career experiences like their first sales encounter. She emphasizes that the key to business success is not just about making money but also about making an impact by considering the efficacy of products/services, employee satisfaction, and strong client results. Leila encourages aspiring entrepreneurs to understand why their businesses work, to anticipate fluctuation and to better their skill sets to ensure business longevity and success.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (1:15) - The power of courage: embracing fear and building resilience

    (6:41) - The unpredictability of business: embracing irregularities

    (9:32) - The importance of self-awareness and authenticity in leadership

    (15:47) - The role of mentors in business growth

    (19:03) - The importance of respect and likability in leadership

    (25:46) - The pitfalls of early success in business

    (32:49) - The importance of hiring good leaders

    (35:40) - The reality of freedom in business

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • "Putting everything out there from the get go because being as honest as possible, even in a world where other people are not, is the best way you can go about it.” Today, Leila (@LeilaHormozi) discusses the importance of normalizing conversations around finances in relationships, highlighting the impact of money on relationship dynamics and offering advice on topics such as dating, moving in together, and marriage. She provides insights on how to approach financial discussions with transparency, set expectations, and establish trust to build a strong and harmonious relationship.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (1:01) - Should finances be a factor in early dating?

    (2:08) - Who should pay for the first date?

    (2:49) - Is there an element of romance when it comes to money?

    (3:18) - Should occupations be listed on dating app profiles?

    (3:44) - Hiding information about what they did or how much they made early on in dating?

    (4:32) - When you're moving in together, what is the best way to deal with finances?

    (7:50) - Do you believe in financial incompatibility?

    (9:10) - Are financial arguments between couples psychological or organizational?

    (11:27) - Why do you think money is such a sensitive topic amongst couples?

    (12:56) - When is the best time to start thinking about wills?

    (13:37) - Best solutions when it comes to having financial disparities in a marriage?

    (15:41) - Having hard conversations centered around money when combining your finances when married?

    (16:38) - How to financially protect yourself in a marriage while also keeping romance in the vision of the relationship alive?

    (17:39) - How do you establish financial trust with the relationship?

    (18:23) - Should you set up a prenup with your partner?

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “But most people never even take the first step to give themselves a chance to know that they're capable of doing it.” Today, Leila (@LeilaHormozi) shares her personal journey that transformed their life from a troubled past of arrests to achieving success and financial stability. By changing her environment and overcoming destructive habits, Leila achieved a net worth of a hundred million dollars by the age of 28. The episode emphasizes the significance of one's environment in shaping behavior and attitudes while offering advice on independence, replacing destructive habits, and aligning actions with words, all of which contribute to building successful personal and professional relationships.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (0:35) - My past: arrests and struggles

    (4:39) - The turning point: a father's warning

    (6:32) - The power of environment and self-change

    (9:18) - Facing resistance and overcoming loneliness

    (11:24) - Attracting better relationships

    (13:52) - Moving to California: a new beginning

    (15:10) - Learning from successful people

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • "I want to do it in a way that is so opposite of how most do." Today, join Leila (@LeilaHormozi) as she guests on The Futur Podcast with Chris Do to discuss the secrets behind scaling big businesses and helping portfolio companies grow. Leila delves into her personal brand and also talks about the importance of establishing robust support systems and having one specialized skill as a founder. She reflects on the ups and downs of investing in businesses and the attributes of successful founders, noting the importance of persons with an unfair advantage, a unique skill set, and a robust support system. This is part 2 of the interview.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Follow The Futur Podcast on:

    ➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter

    ➤ Check out full episode on YouTube!

    Timestamps:

    (1:16) - The importance of independence in relationships

    (3:25) - The value of personal branding

    (7:10) - The impact of losing privacy

    (8:07) - The benefits of building a personal brand

    (16:58) - The drive to achieve financial goals

    (20:13) - The dream of a mega yacht and a school

    (23:56) - The power of a complimentary team

    (25:50) - The importance of understanding the business

    (28:51) - The challenges of taking controlling interest

    (35:06) - The struggles of making content

    (39:27) - The value of honesty and truth-telling

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “You reward behaviors that you want rather than punishing behaviors that you don't want.” Today, Leila (@LeilaHormozi) expands on the significance of leading with love, maintaining customer expectations, optimizing team performance, and creating an efficient hiring funnel. She also emphasizes building a positive work environment, the importance of timely feedback, and the shift from selling to customers to selling to your team.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (0:48) - #1: People work harder for leaders they love over leaders they fear

    (6:26) - #2: People need to be reminded more than they need to be taught

    (10:18) - #3: You can beat everybody if you simply meet expectations of the customer

    (14:56) - #4: Scared people hide problems

    (17:27) - #5: Every new teammate is a chance to break status quo

    (20:19) - #6: As soon as you stop selling customers, you start selling your team

    (23:14) - #7: You need an equally strong talent funnel to match your client acquisition funnel

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “I don't let my emotions dictate my actions enough for me not to do what I know is ultimately right by a person.” Today, join Leila (@LeilaHormozi) as she guests on The Futur Podcast with Chris Do, sharing her journey in this emotionally charged interview. She also delves into deeply personal topics while discussing her professional journey, including her role as CEO of Acquisition.com. Leila discusses her difficult childhood, her mother's struggles with substance addiction, her own battles with insecurity, and her journey from a shy, overweight child to a successful entrepreneur. She emphasizes the power of mindset, resilience, and the importance of the right partnerships, particularly referencing her business and personal relationship with her husband, Alex. This is part 1 of the interview.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Follow The Futur Podcast on:

    ➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter

    ➤ Check out full episode on YouTube!

    Timestamps:

    (0:58) - Leila's personal and professional journey

    (2:06) - The art of sales and overcoming rejection

    (6:59) - Breaking labels and embracing versatility

    (11:21) - Overcoming childhood trauma and building resilience

    (18:11) - Cutting ties and setting boundaries

    (21:16) - The power of a strong father figure, persistence, and gratitude

    (27:44) - The traits of successful people

    (31:46) - The importance of choosing a good partner

    (34:44) - The role of a partner in personal growth

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “Getting them to act cohesively as a team of its own is probably a more challenging task.” Today, join Leila (@LeilaHormozi) as she fields questions from numerous business owners about the complexities of leadership, building effective teams, and scaling businesses. She also shares valuable insights on balancing innovation with stability, transferring authority effectively, utilizing core values, and preventing employee burnout. Moreover, Leila discusses her experiences shifting between different industries and the role of performance measurement in leadership effectiveness.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (1:10) - Managing multiple teams in different markets

    (8:23) - The power of core values in companies

    (15:12) - Building a dream team and balancing skills and attitude

    (18:40) - Getting more team members onboard as business rapidly grows

    (21:37) - Motivating your team around your vision

    (29:15) - Building the first team and vision

    (34:11) - Training your team to level up

    (42:23) - Balancing friendliness and discipline in a team

    (46:46) - Establishing innovation and organized stability as a leader

    (50:32) - Managing team performance as a new leader

    (55:53) - Switching industries: a checklist for success

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “The reality is that every time you make a decision, and you cut off the alternatives, you lose what you could have had.” Today, Leila (@LeilaHormozi) explores strategies for overcoming analysis paralysis, drawing on the speaker's personal experiences and insights. From achieving financial success at a young age to navigating business decisions, Leila emphasizes the importance of making quick and effective choices, bypassing biases, and embracing failure to overcome the fear of judgment and regret.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (1:34) - Personal experience with analysis paralysis

    (4:24) - The importance of making decisions

    (6:23) - The consequences of delaying decisions

    (8:16) - Identifying and testing assumptions

    (10:31) - The role of preferences in decision making

    (12:59) - Understanding the nature of decisions

    (14:06) - Avoiding regret and moving forward

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “You cannot control every feeling that gets provoked, but you can control how you behave.” Today, Leila (@LeilaHormozi) shares valuable insights on overcoming procrastination by addressing the three major reasons behind it: anxiety, rebelliousness, and boredom. Through personal anecdotes and practical solutions, she emphasizes the importance of taking action and making decisions for business growth.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (1:26) - Monster of procrastination #1: Anxiety

    (4:57) - Monster of procrastination #2: Rebelliousness

    (6:41) - Monster of procrastination #2: Boredom

    (9:21) - Tackling boredom and procrastination

    (11:39) - Live audience Q&A: Overcoming procrastination

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “You have to define what the values mean and what they mean in terms of behavior.” Today, join Leila (@LeilaHormozi) as she guests on Leveling Up with Eric Siu to share her unique approach towards accountability, talent nurturing, people management, and growth strategies. She emphasizes the importance of values in cultivating a winning culture within an organization and making everyone in the business feel like they're aligned with the company's mission. She takes us through her 'first principles' approach to problem-solving and discusses how treating the business as an experiment can lead to significant breakthroughs. This is part 2 of the interview.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Follow Eric Siu on:

    ➤ Instagram | Twitter / X | Spotify | Apple

    ➤ Check out full episode on YouTube!

    Timestamps:

    (0:42) - The birth and vision of Hormozi Talent

    (2:35) - Building a talent community

    (6:55) - The role of brand in talent acquisition

    (9:44) - The power of referrals in talent acquisition

    (13:51) - Holding people accountable to mission and values

    (16:16) - Power of self-evaluation and accountability

    (18:16) - The impact of management style on employee performance

    (19:39) - The role of systems in balancing work and personal life

    (24:38) - Power of first principles thinking in business

    (27:59) - The importance of enjoying your business before outsourcing

    (30:50) - Engineering a win-win culture

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition 

  • “I will be that person. And I don't care how uncomfortable it feels.” Today, Leila (@LeilaHormozi) shares personal experiences and practical tools for overcoming negative thinking and moving towards personal and business success. Through stories of weight loss, building a successful business, handling anxiety, and more, she elaborates on how reframing thought patterns and taking action can lead to growth and achievement.

    Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

    Timestamps:

    (0:58) - 1st tool: Thought Diffusion

    (9:23) - 2nd tool: Self as Context

    (14:16) - 3rd tool: Acceptance

    (16:13) - 4th tool: Presence

    (19:33) - 5th tool: Value

    (21:34) - 6th tool: Committed Action

    Follow Leila Hormozi’s Socials:

    LinkedIn | Instagram | YouTube | Twitter | Acquisition