Avsnitt
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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform.
Stephanie highlighted the significance of treating individuals within organizations as brands in their own right and utilizing strategic techniques to manage their personal brands effectively. She discussed the common challenges faced by executives and founders, such as time constraints and imposter syndrome, and how her agency helps them overcome these obstacles.
The conversation delved into the role of LinkedIn in corporate branding and lead generation, emphasizing the need for consistency and authenticity in content creation. Stephanie shared insights on the impact of personal photos and videos on engagement, encouraging listeners to prioritize profile optimization for a strong first impression.
Throughout the episode, Stephanie emphasized the value of taking small steps towards building a strong presence on LinkedIn, reassuring listeners that it's okay to start small and gradually expand their engagement. She invited listeners to connect with her on LinkedIn and explore the services offered by Crackerjack Marketing for personalized support in enhancing their LinkedIn presence.
Overall, the episode provided practical tips and insights for individuals looking to leverage LinkedIn for personal branding and professional growth, highlighting the importance of authenticity, consistency, and strategic content creation in building a strong online presence. Stephanie's expertise and approachable demeanor made the conversation informative and engaging, offering valuable guidance for listeners seeking to make an impact on LinkedIn.
http://crackerjackmarketing.com/
https://www.linkedin.com/in/stephanieschwab/Support the show
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better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and biotechnology.
Kylie explained that Struck specializes in brand transformation for companies at various stages of growth, particularly in travel and tourism, outdoor recreation, and biotechnology. She highlighted the importance of understanding a client's vision, business goals, and trajectory to provide tailored solutions that position them for success.The conversation then shifted to destination marketing, where Kylie shared insights into the evolving landscape of tourism marketing. She discussed the shift towards destination management, where marketers must balance promoting tourism with addressing infrastructure and community concerns. Kylie emphasized the importance of strategic partnerships and clear communication with government entities and local communities to ensure sustainable growth.
Kylie also touched on the concept of experience transformation, highlighting the significance of delivering consistent brand experiences across all touchpoints. She emphasized the need for proactive marketing strategies and the importance of measuring success beyond traditional ROI metrics to include community impact and stakeholder engagement.
In conclusion, Kylie stressed the value of proactive thinking in marketing and the benefits of anticipating challenges before they arise. The episode provided valuable insights into destination marketing, brand transformation, and the power of strategic partnerships in driving success in the ever-evolving marketing landscape.
https://www.struck.com/
https://www.linkedin.com/in/kylie-kullack-466a335/Support the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Saknas det avsnitt?
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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes.
Cody emphasized the importance of viewing AI as a tool to enhance existing workflows rather than a complete overhaul. By automating repetitive tasks and freeing up time for team members to focus on high-value activities, businesses can achieve significant cost savings and increased productivity.
One key takeaway from the conversation was the concept of using AI to transform long-form content, such as podcasts or webinars, into a variety of platform-specific pieces. By utilizing AI to generate blog posts, social media content, and more from a single source, marketing teams can efficiently reach their target audience across multiple channels.
Cody discussed the transformative impact of AI on workforce dynamics, citing examples of companies automating customer service tasks and augmenting offshore talent with AI tools. By empowering employees with AI-driven knowledge bases and chatbots, businesses can enhance customer service efficiency and focus on addressing unique queries.
Overall, this episode shed light on the immense potential of AI in marketing and content creation, emphasizing the need for businesses to embrace AI as a valuable asset in their marketing toolkit. With the right approach and strategic implementation, AI can revolutionize marketing strategies and drive business growth in the digital age.
https://www.swellai.com/
https://www.linkedin.com/in/codyxschneider/
https://twitter.com/codyschneiderxxSupport the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility.
Mickie emphasizes the importance of storytelling in press releases, highlighting the need for elements that journalists can work with to craft engaging articles. He shares insights on the impact of earned media, where journalists write about a business based on a press release, creating a powerful credibility boost.
The conversation delves into the significance of building relationships with journalists. Mickie stresses the value of assisting journalists in their work, especially in today's media landscape where journalists are doing more with less. By providing valuable insights, ideas, and quotes, businesses can establish rapport with journalists and increase their chances of getting media attention.
Mickie also discusses the types of media outlets businesses should focus on, from local newspapers to trade publications and even radio and TV programs. By identifying key journalists and producers in these outlets, businesses can tailor their pitches and build lasting relationships that lead to earned media coverage.
Throughout the episode, Kennedy shares practical tips and strategies for businesses looking to secure earned media. From crafting compelling press releases to pitching ideas to journalists, the episode provides a comprehensive guide on how businesses can effectively engage with the media to boost their credibility and visibility.
https://www.ereleases.com/
https://www.linkedin.com/in/publicity/Support the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fruition Capital.
Kevin emphasized the importance of understanding the motivations behind acquiring a business beyond financial gain. He highlighted the significance of community involvement and long-term perspective in business ownership, especially in the context of Main Street businesses.
We delved into the world of small business acquisitions, discussing the opportunities and challenges in the market. Kevin shed light on the inefficiencies in finding and validating deals, the need for operational efficiency, and the role of marketing in different types of businesses.
Kevin's personal health scare served as a catalyst for pursuing his dream of business ownership, emphasizing the value of seizing life-changing opportunities. He encouraged listeners to explore entrepreneurship and investing in small businesses, emphasizing the potential for personal and professional growth.
https://fruitioncap.com/
https://bibelhausen.com/
https://www.linkedin.com/in/bibelhausen/
https://bibelhausen.substack.com/Support the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Guest: Georgia Gibson, Co-Founder of Youni
About the Guest:
Co-founder of Youni, a platform providing a hub for university extracurricular life including societies, events, careers opportunities, and moreGraduated from Oxford University and saw the need for a centralized platform while organizing events through her various societies and groupsLaunched Youni in Oxford and is expanding to additional universities, taking a bottom-up approach working directly with student groups rather than through university administrationKey Points:
Youni sees the problem of disconnected and scattered extracurricular opportunities at universities with no centralized place for students to discover and engageTakes a social networking approach focused on real-life connections rather than screen time, revenue comes from event tickets rather than adsBuilt it originally as students to solve their own problem, validated through beta launch and continues iterating based on feedbackApproaches student groups directly rather than top-down through universities, building trusted relationships with organizersProvides data and analytics to sponsors looking to support specific societies and niches rather than broad brandingEncourages students to try new things, see failures as learning experiences, and get out of their heads through involvementGeorgia's recent student experience give her unique credibility and understanding of the demographic she servesCalls to Action:
https://www.thisisyouni.co.uk/https://www.instagram.com/youni.ox/LinkedIn: https://www.linkedin.com/company/youni-tbc/LinkedIn: https://www.linkedin.com/in/georgia-gibson-a89b57163/Support the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.
Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailingsPeople perceive handwritten notes as one of the most personal forms of communicationAutomating handwritten notes helps brands stand out in a crowded inboxNonprofits see significantly higher re-donation rates when sending personalized thank you notesIntegrating handwritten notes into existing tech platforms makes the process scalable
Key takeaways:https://www.handwrytten.com/
Consumer Outreach Survey: https://www.handwrytten.com/consumer-survey/
LinkedIn: https://www.linkedin.com/in/davidwachs/Support the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon
Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing.
Key topics covered include:
What Pairzon is and how it works to connect online and offline customer dataThe importance of understanding the impact of marketing on real-world offline salesWhy metrics like click-through rate are not very helpful for measuring successHow Pairzon uses AI to segment customers, create target audiences, and recommend productsLookalike audiences and balancing accuracy vs scaleChallenges of bringing an AI/martech startup to the US from abroadImportance of optimizing campaigns to sales-related metricshttps://pairzon.com/
Twitter: https://twitter.com/lewisnyc
Support the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault.
Communities like THE GYM provide a safe place to share wins and struggles without judgment from those who understand the creator experience.Getting that first sale or client validates the unique value you created, but it's one of the hardest parts of the entrepreneur journey.While days of work feel long, the years in this career path fly by, so showing up daily is important despite setbacks.
Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenges.
Key Points:
Entrepreneurship is a long journey that will make you question yourself, but having the right support makes persevering possible.https://join.marketingmuscle.online/
https://www.linkedin.com/in/marketing-muscle/
https://www.youtube.com/@Marketing_MuscleSupport the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups.
Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault.
They discuss the CX Accelerator and how it provides a community for customer experience professionals who often don't have a way to learn from peers. They discuss what keeps executives from investing in customer experience and how to talk with executives in ways they understand. They also share about the "Bring Your Own Chair" podcast and how it is helping CX professionals and those who want to learn more about the CX space.
https://www.cxaccelerator.com/
Sally Mildren
https://bossladyconsult.com/
https://clarity-px.com/
LinkedIn - https://www.linkedin.com/in/sally-mildren/
Nate Brown
LinkedIn - https://www.linkedin.com/in/cxaccelerator/Support the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
What is the difference between influencer and affiliate marketing and can they help my business?
Enelin Toneva, founder and CEO of the Vivian Agency, joins me on this week's episode of It's Marketing's Fault to discuss this and more.
Enelin discusses how influencer and affiliate strategies can compliment one another and work together. She shares common pitfalls and challenges businesses face with affiliates and how to navigate them. This just scratches the surface of what she shares.
If you would like to learn more, go to
https://www.vivianagency.com/
If you would like to schedule a call with Enelin and her team, you can go to
https://calendly.com/enelintoneva/vivianagencySupport the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Why are memes so powerful?
Jonah Blackburn and Jacob Nomafo, co-founders of Lucid Meme, join me on this week's It's Marketing's Fault.
They share how memes move people from followers to buyers. They talk about the types of businesses using memes today. They also discuss who memes connect with most.
https://lucid.meme/
https://www.instagram.com/lucidmeme/Support the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
What is creative problem solving?
Business coach Marcus Schaller discusses this and much more in this episode of It's Marketing's Fault.
He describes creative problem solving as understanding problems on a deeper level and creating space for insights, rather than rigidly following best practices or rushing to conclusions. He discusses the need for setting boundaries on our time and environment in order to innovate better. Marcus also talks about his podcast, Your Morning Spark, and the process of figuring out what it should be.
https://marcusschaller.com/
Podcast - Your Morning Spark
LinkedIn - https://www.linkedin.com/in/marcusschaller/Support the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Nadine Hanafi, CEO & Founder of Digital Brand Kit & We Are Visual, joins us on this episode of It's Marketing's Fault.
From the podcast:
Branding can be both an asset and liability for a business. A well-designed brand using the strategies discussed builds trust, professionalism, and the social proof needed for conversions. It also simplifies the entrepreneur's job and allows them to focus on their expertise.Key Points:
Identity-based branding weaves together the identity of the business owner/face of the brand with the identity of the target audience. It captures the personal energy of the business owner and meshes it with the needs and attributes of the ideal customer to create a cohesive brand identity.Nadine's brand quiz helps narrow down a brand identity from millions of possibilities to a few informed options based on insights about the business owner, customers, and goals. It categorizes people into personality types and brand seasons to match them with visual design recommendations.Digital Brand Kit provides all the necessary branding and marketing assets a business needs in one cohesive visual identity and ecosystem of "kits", removing the piecemeal nature of DIY branding. This speeds up execution and allows entrepreneurs to capitalize on opportunities instantly.Brand Personality Quiz
https://digitalbrandkit.com/
https://www.instagram.com/digitalbrandkit/nadinehanafi.com
https://www.linkedin.com/in/nadinehanafi/
https://www.instagram.com/nadine.hanafi/Support the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
ADHD is a superpower, not a weakness.
Marketer and host of The Newly Podcast, Britta Newly, joins me on It's Marketing's Fault.
She talks about creating the podcast she wished she could have had earlier to help build her career. She discusses how she discovered difficulties and perceived weaknesses can point you towards strengths. Britta also shares how embracing and openly sharing her ADHD experiences has helped her build relationships and move her forward in her career.
LinkedIn: https://www.linkedin.com/in/bnewly/
The Newly PodcastSupport the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Email marketing allows small businesses to build relationships, trust, and community with customers in a more personal way compared to social media.
Katie Skelton, email marketer and founder of Little Green Duck Ltd, shares this and much more on It's Marketing's Fault.
Katie talks about how for businesses to be successful with email marketing, they need a plan, consistency in their communications, and to always provide more value to subscribers than what they are asking for through sales or promotions. She also talks about some common mistakes small business make when implementing email marketing.
https://littlegreenduck.co.uk/
LinkedIn: https://www.linkedin.com/in/katieskelton/Support the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Building a solid business foundation through strategy and documentation is crucial before focusing on growth tactics like hacks. Consistency comes from doing the non-scalable work upfront.
Marketer and entrepreneur Adriana Tica, joins me on this week's episode of It's Marketing's Fault to discuss this and much more.
She talks about credibility in the marketplace, both its importance and how to build it (or lose it). She discusses audience building and why building the right audience is more important than simply aiming for a large audience. Adriana also shares about the importance of social proof to show your credibility to potential customers.
https://www.adrianatica.com/
https://www.adrianatica.com/newsletter/
LinkedIn: https://www.linkedin.com/in/adriana-tica-1639b2b/
Twitter: https://twitter.com/adriana_ticaSupport the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Measure everything you can, but not everything important can be measured.
Marketing consultant, Kirk Duke, discusses this and much more on this week's episode of It's Marketing's Fault.
He shares how marketing and sales must work together for a company to succeed and grow. We talk about the differences between marketing at large companies and small startups. Kirk also goes deeper into data and what marketing does well and where marketing sometimes struggles.
LinkedIn: https://www.linkedin.com/in/kirkduke/
[email protected]
The Greatest Football Game Ever Played: When the Baltimore Colts and the New York Giants Faced Sudden Death by John SteadmanSupport the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Owning your audience through an email list gives businesses control over nurturing leads and driving repeat traffic/sales.
Ryan Sager, co-founder of Who Sponsors Stuff, joins me to discuss this and much more.
He discusses how email marketing is seeing strong growth as a channel for content distribution and readership, including amongst younger demographics who are adopting newsletters. Major brands are investing heavily in building out their own media operations through newsletters and content.
Ryan also shares how email does not need to be immediately transactional - it's about gradual engagement over time.
https://www.whosponsorsstuff.com/Support the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep -
Kendall Breitman, Community Manager at Riverside.fm joins me on today's episode of It's Marketing's Fault.
Kendall shares how podcasts allow brands to control their own messaging and directly connect with consumers in an intimate way through audio. She discusses how creating a sense of community around a brand through one-on-one personal connections on social media and in-person meetups is very effective for building loyalty and advocacy. She also points out that starting a branded podcast does not have to be intimidating or time-consuming. Simply recording casual conversations that are already happening internally or with partners/experts can create evergreen content with minimal effort as long as it is consistent.
Riverside.fm
LinkedIn: Kendall Breitman
Twitter: @kendallbreitmanSupport the show
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
#podcastprep - Visa fler
