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Text Agony Aunt Roz with your Cutflower Questions.
đ¸ Welcome to The Cutflower Podcast!
Hello, and thank you for popping over to listen! Itâs always lovely to have you here. Whether youâre a flower farmer, a small business owner, or just passionate about growing, weâre here to help you thrive.
Today, Iâve got a brilliant guest, Tom Coleman. Some of you might know that Tom and I work together on the Growth Club, a membership designed to help small businesses gain visibility, develop their marketing strategies, and ultimately grow.
In this episode, weâre diving deep into social media strategy, Instagram growth, and how to go viral the right way. If youâve ever wondered how to increase engagement, turn followers into customers, and use Instagram as part of a wider business strategy, youâre in the right place.
đ Episode Summary
In this episode, I sit down with Tom Coleman, a marketing and social media specialist who helps horticulture businesses stand out online. We take you behind the scenes of our Instagram strategy, revealing how we took my account from 20,000 to 122,000 followers in just six months.
We break down two viral Reelsâone that hit 1.6 million views and another that skyrocketed to 2.6 millionâand share exactly what made them work. But more importantly, we discuss why social media is only the start of your business funnel and how to turn engagement into real sales.
If youâve ever wondered how to create posts that truly resonate, how to use ManyChat to collect emails or why Instagram should be part of a wider marketing strategy, this episode is packed with valuable insights!
đŻ What Youâll Learn in This Episode:
âď¸ How we strategically grew an Instagram account from 20K to 122K followers
âď¸ The two viral Reelsâwhat made them work and how you can replicate success
âď¸ Why engagement is keyâthe power of responding to comments and DMs
âď¸ The role of Instagram in a wider marketing strategyâitâs just the start!
âď¸ How to use ManyChat to automate lead collection and drive conversions
âď¸ Why collecting emails from social media is crucial for long-term growth
âď¸ The importance of staying true to your brand and not chasing trendsđ Resources & Links:
đ Join The Growth Club â Check it out here!
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection
đ Follow me on Instagram â @fieldgateflowers
đ Find Tom -
Text Agony Aunt Roz with your Cutflower Questions.
Welcome to The Cutflower Podcast!
I'm Roz Chandler, and today, I'm delighted to welcome Jamie Walton. Jamie is an award-winning gardener known for his expertise in no-dig gardening, permaculture, and wild edibles. With over 1.5 million followers on social media, he shares practical growing tips and insights into sustainable gardening.
In this episode, Jamie shares his fascinating journey, from barbering and fine art to becoming a head grower at an estate in Sands End. He talks about the challenges of setting up an organic kitchen garden in a tough coastal environment and how a simple social media post catapulted him into the spotlight. Jamie also reveals his latest venture: launching a community food-growing project to support low-income families and food banks.
Join us as we explore his passion for sustainability, his new book Nettles and Petals, and the exciting app he's helping to develop for gardeners worldwide!
What Youâll Learn in This Episode:
đą How Jamie transitioned from barbaring to gardening
đ The challenges of creating a no-dig garden on a steep coastal hill
đą How social media transformed his career
đ The inspiration behind his new book, Nettles and Petals
đ His mission to provide fresh food to low-income communities
đź The crossover between growing flowers and foodResources & Links:
đ Follow Jamie Walton on Instagram: @nettlesandpetals
đ Pre-order Jamieâs book Nettles and Petals: [Link coming soon]
đż Learn more about no-dig gardening: Charles Dowdingâs websiteJoin the Conversation!
If you enjoyed this episode, please subscribe, leave a review, and share it with fellow gardening enthusiasts. Your support helps us bring more inspiring stories to the podcast.
đ¸ Tag us on Instagram: @thecutflowerpodcast
Happy growing,
Roz ChandlerFirst Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Saknas det avsnitt?
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Text Agony Aunt Roz with your Cutflower Questions.
đď¸ Welcome to the Show!
In this episode of the podcast, Roz Chandler shares her top ten tips for starting a thriving cutting patch, whether you're a beginner or a seasoned grower. Pulling insights from her book Seed to Vase, Roz explains how to grow beautiful, seasonally grown British blooms with practical strategies for maximizing your space, choosing the right flowers, and keeping your patch thriving year-round.Episode Summary
A cutting patch isnât just a gardenâitâs a space dedicated to growing flowers for cutting and arranging. Whether you have a small urban plot or acres of land, Roz walks through the essential steps to creating a successful cutting patch. From soil preparation to succession planting, and even dealing with pests and wind damage, these ten tips will help you start growing with confidence.
If youâve ever wanted to fill your home with fresh-cut flowers or even start a small flower business, this episode is packed with must-know advice!
What Youâll Learn in This Episode:
â Size doesnât matterâhow to maximize space for your cutting patch
â The difference between annuals, perennials, and biennials and why it matters
â How to choose flowers you love for a rewarding growing experience
â The importance of soil quality and how to improve it
â Protecting your flowers from wind, pests, and environmental challenges
â How to keep flowers blooming with succession planting techniques
â Essential tools and supports to keep plants strong and healthyConnect with Us!
đ Subscribe to the podcast for more expert gardening tips!
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection
â Leave a review if you enjoyed this episode, it helps others find the show!
đŹ Join the conversation in the comments: Whatâs your favorite flower to grow? -
Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz Chandler, and welcome to The Cut Flower Podcast!
Today, Iâm sharing why gardening and especially growing your own cut flowers, can have a transformative impact on your mental and physical health. Having experienced this firsthand, Iâm thrilled to guide you through the science, benefits, and ways to begin your journey.Episode Summary
The scientific research behind gardeningâs effects on mental health.My personal story of how gardening helped me during a challenging health journey.How growing cut flowers connects us to nature and provides a sense of purpose.
Gardening is more than just a hobby, itâs a way to boost mental clarity, reduce stress, and improve physical health. In this episode, I dive into:Whether youâre a seasoned grower or just starting, this episode will inspire you to get your hands in the soil for the betterment of your well-being.
What I Cover in This Episode:
Mental Health Benefits of Gardening:Stress reduction through decreased cortisol levels.Improved mood thanks to soil microbes like Mycobacterium vaccae.Mindfulness through meditative activities like planting and weeding.A sense of accomplishment watching seeds bloom.Physical Health Perks:Gentle exercise like digging and weeding strengthens muscles and improves flexibility.Boosted immunity from increased vitamin D levels.Better sleep from physical activity and the calming effects of nature.Why Cut Flowers Are Special:Immediate mood enhancement through color and fragrance.Connection with nature that reduces isolation and builds routine.Therapy through flower arranging and sensory experiences.Real Stories and Expert Insights:Interviews with experts like Dr. Menjie Bodhuran, Dr. Alistair Griffiths, and Dr. Richard Claxton on the intersection of gardening and mental health.Resources to Explore:
Join our Cut Flower Kickoff 2025 Facebook Group for free guides, live Q&A sessions, and community support.Masterclasses: Donât miss our free online sessions on February 6th, 7th, and 10th to deepen your knowledge and skills.Start your year with the healing power of gardening. Join the Cut Flower Kickoff 2025 Facebook Group for inspiration, resources, and a like-minded community.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Hi, and welcome to another delightful episode of The Cutflower Podcast! Iâm Roz Chandler, your host, and today Iâm thrilled to chat with Stephanie Walker, a micro flower farmer, author, and cut flower enthusiast based in Queen Creek, Arizona. Stephanie shares her inspiring journey from reluctant gardener to a published author and successful grower. Her book, How to Grow Flowers in Small Spaces, is an essential guide for anyone dreaming of a flourishing garden, regardless of space constraints.
In this episode, Stephanie and I explore how small-scale flower farming is not only possible but incredibly rewarding. We talk about the best flowers to grow in containers, soil care, irrigation, and succession planting, as well as the unique challenges and joys of running a flower business. Stephanie also shares her experience writing her book, the importance of planning, and how flowers bring people together through shared memories and joy.
Whether youâre a seasoned grower or just starting out, this episode is packed with tips and inspiration to help you embrace flower farming in any space.
Resources and Links:
Stephanie Walkerâs Book: How to Grow Flowers in Small Spaces (Available at Amazon, Barnes & Noble, and more).Follow Stephanie on Instagram: @StephanieWalkerFlowers.Join the Conversation:
Have a question or a story to share about growing flowers in small spaces? Join us in the conversation on social media or in our community group. Donât forget to subscribe to The Cutflower Podcast for more insights, inspiration, and expert tips!
If you enjoyed this episode, please leave a review, share it with your fellow flower enthusiasts, and subscribe for more exciting episodes. Weâre here to help you grow the garden of your dreams, no matter how small your space may be!
Enjoyed this chat? Let us know your favourite takeaway or tag us with your container garden ideas. đ¸
First Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz Chandler, and welcome to The Cut Flower Podcast! This January, Iâm excited to bring you a special five-episode series all about the benefits of growing your own cut flowers. Today, Iâll share how to start growing flowers as a side hustle or even transition into a full-fledged business.
Episode Summary
In this episode, I share my journey from starting with three raised beds to managing a thriving five-acre flower farm. Whether youâre looking to sell at local markets, supply florists, or offer DIY wedding buckets, Iâll guide you through the first steps. Iâll cover how to start small, grow sustainably, and set the foundations for a profitable venture.Key Takeaways
Start Small: When I started, it was just three raised beds. Even a small garden or a 1-square-meter plot can yield significant results with planning.Plan Your Flowers: Choose customer favorites like sweet peas, dahlias, and cosmos. Think about who you want to sell toâflorists, markets, or DIY bridesâand tailor your choices.Sustainability Matters: Growing your own flowers reduces reliance on imports and eliminates the need for harmful pesticides. Itâs a great way to protect our environment.Profitability: With the right approach, even a small plot can be lucrative. For example, by rotating tulips and dahlias in the same space, you can double your yield.Community Support: Join my Cut Flower Kickoff 2025 Facebook Group, where youâll find free guides, live Q&As, and plenty of support from fellow growers.Steps You Can Take Right Now
Start prepping your soil with compost or manure.Browse seed catalogs and choose flowers you love.Plan for successional planting to maximize your blooms.Begin sowing hardy annuals in March or later in the season, depending on your setup.Brush up on basic floristry skills to create beautiful bouquets.Join Me in the Facebook Group
If youâre excited to grow your own cut flowers, join our Cut Flower Kickoff 2025 Facebook Group. Itâs full of resources, including free guides on setting up a side hustle, creating a cutting patch, and more. Plus, weâve got live masterclasses coming up in February.Starting a side hustle can feel overwhelming, but I promise itâs worth it. If I could do itâwithout any horticultural experienceâso can you. Letâs grow beautiful blooms together!
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Hi everyone, welcome to the Cut Flower Podcast! Iâm Roz Chandler, and today weâre diving into one of my favourite topics, growing your own wedding or event flowers. Whether youâre planning for a big day or just dreaming about it, Iâm here to show you how personal, cost-effective, and rewarding it can be to grow your own blooms.
Episode Highlights
Why Grow Your Own Wedding Flowers?
Save Money: Did you know couples in the UK spend between ÂŁ1,800 and ÂŁ2,500 on wedding flowers? Growing your own can cut that significantly.Love Gardening: If you or your family enjoys gardening, why not put that passion to work?Make It Personal: Thereâs nothing like the feeling of creating something special and meaningful for your big day.Embrace the Challenge: Itâs such a satisfying project to take on, and youâll have plenty of support from friends, family, and local flower farmers.
There are so many wonderful reasons to grow your own flowers for your wedding or event:Planning for Success
Envision Your Style: Romantic pastels, bold brights, or wild, rustic vibes?Focus on Timing: Work backwards from your wedding date to ensure flowers are at their peak.Allow Enough Time: Plan for at least 12â18 months for a successful harvest.What Youâll Learn
I shared tips to make the process manageable and enjoyable:
Best Annuals to Grow: Sweet peas, cosmos, snapdragons, and cornflowers are some of my favorites. Theyâre easy to grow and bring a lot of beauty to your arrangements.Perennials to Consider: For weddings further out, think about roses, dahlias, and peonies. They get better with ageâjust like us!Foliage Matters: Donât forget about eucalyptus, herbs, and pittosporum to add texture and depth.Cutting and Conditioning: Learn how to cut flowers early, hydrate them properly, and keep them fresh for the big day.Join the Community
Iâd love to invite you to our free Facebook group, the Cut Flower Kickoff 2025, where youâll find guides, tips, and live "fireside chats" throughout January. Plus, weâre hosting three online masterclasses in February to help you get started.
Facebook Group: facebook.com/groups/thecutflowerkickoff2025First Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Welcome to The Cutflower Podcast!
Hi, Iâm Roz Chandler, and in todayâs episode, Iâm joined by the inspiring Dr. Menije Boduryan, a licensed psychologist from Los Angeles. We explore the profound connection between mental health, perfectionism, and the healing power of nature and gardening.Episode Summary
Dr. Menije shares her expertise on mental health challenges, including anxiety, perfectionism, and self-compassion, while offering actionable insights into how time spent in nature can transform our mental well-being. We discuss the therapeutic benefits of gardening, mindfulness, and redefining success in a world driven by productivity.
Key Takeaways:
Nature Heals: Time spent outdoors promotes mindfulness, gratitude, and grounding.Redefine Success: Shift focus from productivity to fulfillment, connection, and joy.Self-Care is Essential: Treat self-care as a non-negotiable priority in your day.Embrace Imperfection: Failure fosters growth, empathy, and resilience.Be Kind to Yourself: Practice self-compassion and allow your best to vary daily.Resources Mentioned:
Books:The Power of Self-Compassion by Dr. Kristin NeffThe Gifts of Imperfection by Dr. BrenĂŠ BrownConnect with Dr. Menije:
Youtube: youtube.com/@drmenije Website: www.perfectionismuniversity.comFree mini-course that I would love to share with you: https://www.perfectionismuniversity.com/perfectionism-email-courseGet Involved:
Did this episode resonate with you? Share your thoughts with #TheCutflowerPodcast and tag us! Let us know how gardening or nature has positively impacted your mental health.
Take one step toward self-compassion today. Whether itâs spending a few moments outdoors, journaling about your values, or embracing imperfection, every small action matters.
First Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Welcome to The Cutflower Podcast!
Hi, Iâm Roz Chandler, your host, and Iâm thrilled to take you on another journey into the world of flowers, creativity, and sustainability. In this episode, I sat down with the amazing Susan Dye and Ashley from Nature's Rainbow. Together, theyâve built a life around growing natural dye plants and educating others about this beautiful craft.Episode Summary
I had the privilege of learning about Susan and Ashleyâs story, from childhood inspirations to creating a dye garden in Hitchin. We talked about their journey into natural dyes, the technicalities of extracting colours, and the sheer joy of wearing or using something made entirely from scratch. We also explored how some dye plants can double as cut flowers and why reconnecting with these sustainable practices is so rewarding.
Takeaways You Wonât Want to Miss:
Natural dyeing is a beautiful blend of art, science, and sustainability.Key plants like madder, woad, and weld are not only vibrant but also steeped in history.The preparation process is crucial for achieving bright, long-lasting colors.Workshops and mentoring bring the joy of natural dyeing to life for everyone.Thereâs something special about creating with plants youâve grown yourselfâitâs a soul-nourishing experience.Resources for You
Explore Susan and Ashleyâs incredible work at Natureâs Rainbow.Follow their journey on Facebook, Twitter, and Instagram (links on their website).Join our growing community: The Cut Flower Collective Facebook Group.Get Involved!
If this episode inspired you, tag us with #TheCutflowerPodcast and #NatureâsRainbow. Iâd love to hear your questions and comments! You can also pop into The Cut Flower Collective on Facebook to join the conversation.
Letâs Stay Connected
Are you thinking of starting your own dye garden? Susan and Ashleyâs workshops and blog are a fantastic place to start. I know Iâm inspired to dive in and try something new. Let me know if youâre joining this journey, too!First Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz, and welcome back to The Cutflower Podcast! Today, Iâm thrilled to welcome back Roisin Taylor, who joins us for an insightful follow-up discussion. Earlier this year, we spoke about her Nuffield Farming Scholarship and her fascinating work on climate adaptation in the British cut flower industry. Now, we dive into her latest findings and her vision for the future of flower farming in the UK. Letâs get into it!
Episode Summary
In this compelling episode, Roisin Taylor shares her research into the resilience of the British cut flower industry amid the challenges of climate change. From storm-damaged gardens to scorching summers, her Nuffield Farming Scholarship journey revealed both vulnerabilities and opportunities in this growing sector.
We discuss her travels, including eye-opening visits to Kenyan and Dutch flower farms, lessons learned from their practices, and the troubling lack of transparency in flower production. Roisin unveils her plan to establish a British Cut Flower Associationâa body to support growers, florists, and stakeholders, ensuring a sustainable and thriving industry.
Key Takeaways
Climate Change Impacts: Understanding how flooding, drought, and extreme heat are challenging the resilience of British flower farms.The Need for Advocacy: Why the industry requires a dedicated national body to support growers, address labour issues, and drive sustainability.Labelling and Transparency: Advocating for clearer labelling to help consumers make informed choices about the flowers they buy.Collaboration Over Competition: How hubs, cooperatives, and community efforts could transform the supply chain and make British flowers more accessible.Lessons from Abroad: Insights from Kenya, the Netherlands, and beyond on building a sustainable and profitable flower industry.Resource Links:
Learn more about the Nuffield Farming Scholarships Trust.Connect with Roisin: https://bio.site/roisinbtFirst Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz, and welcome to another episode of The Cutflower Podcast! Today, Iâm thrilled to have a very special guest, Ed Boers, joining me. Ed has had an incredible journey this year, stepping into the world of Fibrex Nurseries and saving a much-loved family business. If youâre curious about the beauty and versatility of pelargoniums or dreaming of creating your own blooming paradise, youâll love this episode!
Episode Summary
In this episode, I sit down with Ed Boers, the passionate owner of Fibrex Nurseries. We dive into his remarkable story of taking over the renowned family-run nursery, known for its exquisite pelargoniums, ferns, and ivies. Ed shares his journey from a childhood surrounded by plants to becoming the driving force behind revitalising this specialist nursery.
We talk about everything from his background in plant propagation to the challenges of moving an entire nursery operation, and even some tips on caring for tender perennials like pelargoniums through the winter. Whether itâs the scent of a pelargonium bouquet or the joys of running a family business, Edâs enthusiasm is infectious.
Plus, we explore the growing trend of container gardening and how pelargoniums are the perfect fit for balconies and urban spaces. With insights into marketing strategies, the power of Instagram, and Edâs plans for 2024, this episode is packed with inspiration for plant lovers and entrepreneurs alike.
Key Takeaways
Pelargoniums 101: The difference between pelargoniums and geraniums, and why pelargoniums are such a versatile, superior plant for bouquets, containers, and more.Winter Care Tips: How to protect tender perennials like pelargoniums from frost and make the most of their cutting potential.Building a Niche Business: Edâs approach to preserving Fibrexâs legacy while expanding its reach through mail order and social media.Growing Trends: The rise of container gardening and how pelargoniums are ideal for small urban spaces.Inspiration for Entrepreneurs: Insights into managing a family-run business, staying authentic on social media, and balancing passion with practicality.Resources Mentioned & Links
Fibrex Nurseries: Visit fibrex.co.uk to pre-order pelargoniums and other plants. Dispatch begins March 2025.Follow Fibrex on Instagram for updates: @fibrex_nurseriesFor more gardFirst Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Welcome to the Cutflower Podcast!
In this episode, Roz interviews Kristine Albrecht, an award-winning Dahlia hybridiser, farmer, and vice president of the Monterey Bay Dahlia Society. Kristine shares her journey into dahlia cultivation and hybridisation, as well as insights into her unique approach to developing new dahlia varieties. With over 1,800 dahlias on her urban quarter-acre farm in Santa Cruz, California, Kristine has become a sought-after expert, particularly in creating colours and forms that captivate both exhibitors and florists.Episode Summary
Kristineâs Journey: How Kristine turned a quarter-acre plot into a dahlia haven.Hybridising Dahlias: The art and science of creating new dahlia varieties, including Kristineâs techniques and goals.The Dahlias Genome Project: Kristine's role in an ambitious project to decode the genetic blueprint of dahlias.Challenges of Flower Farming: Insights on managing viruses, cross-pollination techniques, and more.Innovations and Inspirations: Kristineâs ongoing quest for unique dahlia colours like brown and Coco Loco-inspired shades.Key Takeaways
The Art of Hybridisation
Kristine details the hybridisation process, including hand-pollination techniques and how to create new, vibrant varieties. Hybridisers can start by letting dahlias naturally cross-pollinate or manually selecting pollen sources to reach specific goals.Building Florist-Friendly Varieties
Kristine emphasises breeding dahlias for florists with versatile colours like blush and antique tones, meeting the demand for trendy, event-worthy flowers.Navigating Challenges in Farming
Handling dahlia viruses and preserving healthy stock for clients are major challenges. Kristine shares her methods, from sterilising tools to testing for virus-free plants.Community and Collaboration
By working with licensed sellers to multiply and distribute her varieties, Kristine sustains her business. She also collaborates closely with florists for feedback on new Dahlia traits that resonate with designers.Resources
Follow Kristine on Instagram: @SantaCruzDahliasBooks by Kristine Albrecht: Available on AmazonDahlia Breeding for the Farmer, Florist, and Home GardenerDahlias: Seed tFirst Tunnels, leaders in domestic and commercial product tunnels.
https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection -
Text Agony Aunt Roz with your Cutflower Questions.
Welcome to The Cutflower Podcast! Today, weâre diving into a deeply personal and inspiring conversation with Rosamund Dean, a renowned journalist, author, and breast cancer survivor. Rosamundâs journey and her latest book, Reconstruction, offer insights not only into surviving cancer but truly reclaiming life after it. If you or someone you know has been affected by breast cancer, this episode is one you wonât want to miss."
Prioritise Wellness: Eating more vegetables, reducing processed foods, and embracing an 80/20 approach to nutrition can support overall health and recovery.Find Movement You Enjoy: Exercise, even simple walks, can significantly reduce the risk of cancer recurrence.Take Control of Treatment: Write down questions for your doctors, be proactive in understanding your treatment, and donât be afraid to ask about alternatives to medications.Accept Support: Lean into the help offered by friends and family; delegation isnât a weakness but a source of strength.Mindset for Life Post-Cancer: The journey doesnât end with treatment; acknowledge the emotional and physical adjustments needed to navigate life after cancer.
Episode Summary
In this heartfelt episode, Roz Chandler sits down with Rosamund Dean, author of Reconstruction, to explore her experiences with triple-negative breast cancer, from diagnosis to recovery. Rosamund shares her journey through chemotherapy, surgery, and the many stages of healing, both physical and emotional. She discusses her book's title and purpose, explaining how Reconstruction reflects the often-overlooked need to rebuild oneself post-treatment. Their conversation touches on the importance of nutrition, mental health, and the lifestyle changes that play a crucial role in managing life after cancer.
Rosamund also highlights her ongoing mission to inspire others through her writing, which includes candid discussions about wellness, the importance of exercise, and finding joy in a balanced lifestyle. From advice on navigating treatment to the significance of community support, this episode is a thoughtful resource for anyone seeking hope and resilience.
Key Takeaways
Resources Mentioned in This Episode
Rosamund Deanâs book: Reconstruction â A guide to healing and self-recovery post-cancer.
Rosamund's Substack â Insights into balanced living, wellness, and mindful drinking.
Roz Chandler on Instagram â Connect with Roz for more on her journey and resourFirst Tunnels, leaders in domestic and commercial product tunnels.
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Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz Chandler, and welcome back to The Cutflower Podcast! Today, I'm thrilled to welcome back Dr. David Bek, a leading researcher in sustainable horticulture and creative economics at Coventry University. A lot has changed since David's last visit, and we're diving into his latest work on sustainable practices in the cut flower industry, including insights on the global supply chain, eco-friendly packaging, and the challenges we face in the push for sustainable floristry.
Episode Summary:
In this episode, Roz Chandler sits down again with Dr. David Bek to explore the complex world of sustainable cut flowers and the economics behind them. David shares his journey from childhood experiences with nature to becoming a prominent researcher in sustainable horticulture, with a particular focus on flowers. They discuss his work with the Sustainable Cut Flowers Project and the intricate supply chains that transport flowers across continents.
David highlights the environmental challenges of the cut flower industry, from high carbon footprints to issues with plastic packaging, and how he and other experts are working to find solutions. The conversation touches on sustainable floristry practices, labeling transparency, and efforts to reduce plastic waste. David also shares stories about the impact of economic drivers on sustainability, including how consumer demand shapes market practices. Together, Roz and David discuss the future of sustainable floristry, emphasizing the importance of collaboration among growers, florists, and consumers.
Key Takeaways:
Understanding the Environmental Cost: The global journey of flowers involves significant carbon emissions, packaging, and preservation efforts that impact sustainability.The Role of Consumer Demand: Change in the industry often comes down to consumer awareness and demand for sustainably grown, local flowers.Importance of Transparency and Labeling: Clear labeling can inform consumers about flower origins and sustainability practices, helping to shift demand.Collaboration Across the Supply Chain: From growers to wholesalers, collaboration is essential to improve sustainable practices in the flower industry.Innovative Solutions in Eco-Packaging: Research and new technologies are paving the way for more eco-friendly packaging options in floristry.Thank you for joining us for this insightful conversation with David Bek. If yo
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Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz Chandler, and welcome to The Cut Flower Podcast! Today, weâre discussing how to plan and scale your flower garden, whether youâre growing for fun or looking to turn it into a business. Iâll share practical tips to help you make the most of your space and achieve your goals. Letâs get started!
Episode Summary:
In this episode, Roz answers key questions about whether to grow flowers for pleasure or profit. She covers choosing flowers, preparing your garden, and making decisions that fit your goals. For hobbyists, she recommends easy-to-grow flowers like cosmos and zinnias, which add colour and thrive with minimal care.For those considering growing for profit, Roz discusses how to do market research, target local buyers, and select popular varieties like dahlias and lisianthus. She explains the benefits of successional planting to ensure continuous blooms and the importance of managing soil health and pests for a productive garden.
Roz also touches on the challenges of scaling a garden for profit, such as time management, costs, and building a marketing strategy to boost sales and grow your business.
Key Takeaways:
Define Your Goals: Know whether you're growing for fun or profit, and plan your garden accordingly.Beginner-Friendly Flowers: Choose low-maintenance varieties like cosmos and zinnias for hobby gardening.Grow for Profit: Research the market and grow popular varieties like dahlias to meet demand.Successional Planting: Plant in stages to ensure you have flowers blooming throughout the season.Healthy Soil & Pest Management: Focus on soil care and pest control for a thriving garden.Thanks for listening to todayâs episode! Whether youâre growing for profit or pleasure, I hope these tips help you on your gardening journey. If you have any questions, feel free to reach out to me at [email protected] or visit cutflowercollective.co.uk. Please leave a review if you enjoyed this episode and share it with others. See you next time!
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Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz Chandler, and welcome to another episode of The Cutflower Podcast! Today, Iâm joined by a very special guestâChris Hull, an award-winning landscape designer and presenter on Garden Rescue. Weâll be talking about his journey in garden design, sustainability, and some fantastic insights into creating eco-friendly gardens. Letâs dive in!
Episode Summary:
In this episode, Chris Hull shares his evolution from gardener to landscape designer, highlighting his award-winning work at the Chelsea Flower Show. He discusses the principles of sustainable garden design, stressing the importance of using local materials and native plants to minimize environmental impact. Chris provides tips on designing gardens that promote biodiversity, emphasizing how diverse plantings can create habitats that support local wildlife and ecosystems.Beyond the design aspect, Chris opens up about his work with the mental health charity Rethink and his belief in the therapeutic power of gardening. He speaks about the profound effects gardening has on mental well-being, offering listeners insight into how horticulture can serve as a tool for emotional and mental recovery.
Key Takeaways:
Sustainable Gardening: Focus on using native plants and locally sourced materials to reduce environmental impact.Design for Wildlife: Incorporate a variety of plants to create a garden that supports local ecosystems and wildlife.Gardening for Mental Health: The act of gardening can improve mental well-being, offering therapeutic benefits and a calming escape.Practical Experience: Aspiring garden designers should immerse themselves in hands-on work to truly understand plants and landscape dynamics.If you found this conversation with Chris Hull inspiring, please leave a review and share the episode with your gardening friends. Be sure to check out Chrisâs work on his YouTube channel, Chris Hull Gardens, and follow him on Instagram for more design inspiration. If you have any questions, feel
First Tunnels, leaders in domestic and commercial product tunnels.
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Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz Chandler, and welcome to another episode of the Cut Flower Podcast, Agony Aunt edition! Today, Iâm excited to dive into your questions about growing cut flowers. Whether youâre just starting or have been at it for years, this episode is packed with tips and advice to help you flourish. From soil conditions to choosing the best flowers, weâre covering it all. Letâs get started!
Episode Summary:
In this episode, Roz tackles listener questions, offering expert advice to help improve your cut flower gardening. The first question comes from Kay, who wonders if soil type affects the color of dahlias. Roz explains how environmental factors, like soil and sunlight, can impact flower colors, and highlights how these can vary across different locations.Next, Beth asks how to clear an overgrown allotment. Roz walks through the process of preparing your plot using the no-dig method and landscape fabric to manage weeds. She also shares tips on whether to plant in raised beds or directly into the soil.
For those starting their flower journey, Roz suggests beginner-friendly flowers such as zinnias, cosmos, and sunflowers, perfect for easy maintenance and great yields. She also covers essential techniques like cutting flowers in the morning, proper conditioning for extended vase life, and pinching or disbudding flowers for longer stems.
Other questions include how to manage pests organically and choosing flowers that thrive in shady areas. Roz wraps up by offering tips on creating a seasonal planting schedule to maximize your garden's potential all year round.
Key Takeaways:
Environmental Impact on Flower Color: Soil, sunlight, and climate can influence the color and vibrancy of your flowers.Allotment Preparation: Use no-dig gardening methods and landscape fabric to control weeds and prepare your garden efficiently.Great Starter Flowers: Zinnias, cosmos, and sunflowers are excellent choices for beginners who want reliable, easy-to-grow cut flowers.Extend Vase Life: Harvest flowers early and properly condition stems for longer-lasting blooms in vases.Pinching for Better Stems: Removing side buds can help flowers produce longer stems for cutting.Closing Message and Call to Action (CTA):
Thanks for tuning in to this episode of The Cut Flower Podcast! I hope you found the answers helpful. If you have more questions, feel free to reach out atFirst Tunnels, leaders in domestic and commercial product tunnels.
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Text Agony Aunt Roz with your Cutflower Questions.
In this episode, Roz Chandler covers everything you need to know about maintaining your cutting patch during November. From planting bulbs to soil preparation, there are many tasks to keep your garden active throughout the colder months.
Roz shares practical advice on when to plant tulips and crocuses, how to divide and cut back perennials, and the importance of protecting your soil with mulch or compost. She highlights how to make leaf mould, protect plants that are borderline hardy like agapanthus, and why autumn is the perfect time to plant bare-root roses.
Additionally, Roz discusses ways to ensure proper soil health for next yearâs growing season and the importance of testing manure before use. She also gives detailed tips on lifting and propagating plants like dahlias and roses and encourages planning for the spring by looking at seed catalogues.
Throughout the episode, Roz emphasizes the importance of continuous care, even through winter, ensuring that your garden is ready to burst into life next spring.
Key Takeaways
Plant Tulips in November: November is the ideal time to plant tulips because cooler soil temperatures help prevent diseases like tulip fire.Soil Preparation is Key: Turn your soil while it still retains some heat and protect it with mulch to ensure itâs ready for spring planting.Leaf Mould and Mulching: Gather leaves to create leaf mould and mulch your plants for protection through winter.Bare-root Roses and Plant Protection: November is the best time to plant bare-root roses, and make sure to protect borderline hardy plants like agapanthus.Propagate and Plan for Next Year: Divide overgrown plants, propagate cuttings, and start planning your garden for next year by reviewing seed catalogues and making a list of supplies.Thank you for joining us on this episode of The Cut Flower Podcast! If youâre ready to take your gardening skills to the next level, make sure to check out our website for more tips and resources. Donât forget to join our vibrant community on FacebookâThe Cut Flower Collective, where over 7,000 growers share tips and experiences.
For more guidance, visit https://FieldgateFlowers.co.uk and check out our masterclasses, including our Rose Masterclass for in-depth knowledge on planting, pruning, and caring for your roses. Stay tuned for more episodes, and happy gardening!
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Text Agony Aunt Roz with your Cutflower Questions.
Hi, Iâm Roz, and welcome to The Cut Flower Podcast! In today's episode, Iâll be answering your most burning questions about seasonal flower gardening, particularly focusing on autumn tasks. From bulb planting to how to care for your dahlias as winter approaches, weâre covering it all. Whether youâre a seasoned gardener or just starting, Iâve got practical advice to help you get the most out of your flower patch.
This episode dives into some of the most common questions I receive from my membership groups and courses, including how to handle bulbs like Narcissi and Tulips during autumn. I break down why October is ideal for planting Narcissi, but why itâs crucial to wait until November or December to plant Tulips to avoid diseases like tulip fire. We also talk about planting hardy annuals like Larkspur and Cornflowers to overwinter, offering practical tips on how to ensure they thrive when spring comes.
We also explore the hot topic of dahlia care. Should you lift or leave them in the ground? I explain the factors that go into making that decision, including your climate and soil type. Youâll learn about mulching techniques to protect dahlias and other tender plants from the frost, as well as the best ways to store tubers if you decide to lift them.
Finally, I answer your questions about roses, manure, and the benefits of sowing green manures like Phacelia. Whether youâre wondering if itâs too late to plant perennials or how to best prepare your garden for winter, this episode is packed with useful advice for gardeners of all experience levels.
Key Takeaways:
Patience is key when planting Tulips: Wait until November or even December to avoid fungal diseases.Overwinter hardy annuals: By planting them now, youâll have stronger plants ready to bloom in the spring.Dahlia care: Depending on your climate, you may leave them in the ground or lift them. Either way, mulching is crucial for frost protection.Mulching your flower beds: Applying organic matter like compost in October helps suppress weeds and improves soil structure for next yearâs blooms.Leave your garden a little wild: Resist the urge to "tidy up" your patch entirely; seed heads and hollow stems benefit wildlife over winter.Thank you for joining me on this episode of The Cut Flower Podcast! Donât forget, if you have any questions, Iâm always here to help! Send me an email at [email protected], and letâs k
First Tunnels, leaders in domestic and commercial product tunnels.
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Text Agony Aunt Roz with your Cutflower Questions.
Welcome back to another episode of The Cutflower Podcast! Iâm Roz Chandler, your friendly Agony Aunt of the cut flower world. In todayâs episode, we dive into some of the most common questions about growing ranunculus and spring bulbs. Whether you're battling yellowing leaves, wondering about the perfect time to plant ranunculus, or trying to prevent squirrels from digging up your precious bulbs, Iâve got you covered.
This episode is part of my Dear Roz series, where I answer your gardening dilemmas with practical, easy-to-follow advice. Feel free to send your own questions to me at [email protected] with the subject line Ask Roz, and Iâll happily answer them in future episodes.
Key Takeaways:
When to Plant Ranunculus: The best time for planting ranunculus corms is autumn (October-November), but in colder climates, February-March is ideal.Tips for Getting More Ranunculus Blooms: Give your ranunculus plenty of sunlight, regular feeding with a balanced fertiliser, and deadhead spent blooms for continuous flowers.Managing Yellowing Leaves: Overwatering or a lack of nitrogen could be the culprit; ensure your plants have well-drained soil and consider adding a balanced fertiliser.Growing Ranunculus in Containers: Yes, you can! Just ensure good drainage, proper spacing, and sunlight.Protecting Bulbs from Squirrels: Use chicken wire, sprinkle cayenne pepper, or plant daffodils around more vulnerable bulbs to keep squirrels at bay.Make sure to subscribe and stay tuned for more tips and insights on creating a thriving flower garden. And donât forget to send in your questions for the next episode of Ask Roz!
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