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In this episode of Brand With Courage, we delve into integrating faith into business. We discuss Charis's journey into web design, her strategies for finding clients, and her approach to balancing business with personal values. We also touch on the importance of tithing, selecting clients whose values align with one's own, and seeking guidance from the Holy Spirit in business decisions.
A must listen for any Christian creatives looking to build their business with and for Jesus!
00:23 Meet Charis from Torera Designs
01:04 Charis' Journey into Web Design
04:25 Strategies for Finding Clients
06:51 Faith and Business Practices
19:45 Quick Fire Questions
FIND SACIA:
ashedesignhaus.com
@ashedesignhaus
toreradesigns.com
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This week on Brand With Courage, we’re getting into all things social media strategy with @lindencosocial.
Alaysha shares:
✨ How she accidentally fell into social media and turned it into a thriving agency
✨ What it really takes to be resilient in a constantly shifting digital world
✨ Why you don’t have to chase every trend to see results
✨ How to make storytelling content that actually connects
✨ What to do when the algorithm feels like it’s working against youFrom charging $300 for 40 posts (yes, seriously) to running a high-converting agency for luxury brands, Alaysha’s story is a masterclass in trusting the process and staying grounded through the chaos.
A must-listen for any creative, service provider, or product-based founder feeling the pressure of doing it all online.
Connect with Alaysha:
Instagram: @lindencosocial
Website: www.lindenco.ca
Email: [email protected]Connect with Sacia:
Instagram: @ashedesignhaus
Website: ashedesignhaus.com -
Saknas det avsnitt?
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In this episode, I’m taking you behind the scenes of how I built the confidence to launch my first successful product brand, Sacia Swim. We’re talking mindset shifts, practical habits, and why your visual branding matters just as much for your belief in your business as it does for sales. If you’ve ever felt like you’re not “ready enough” to start or pitch your brand, this one’s for you. Let this be your reminder: confidence is built, not born—and you’re more capable than you think.
Episode Timestamps:
00:30 Overcoming Confidence Blocks
02:47 Building Confidence Through Promises
04:40 Visual Proof and Brand Presence
07:17 Growing Confidence Over Time
09:01 Pitching Your Business with Confidence
Ashe Design House: ashedesignhaus.comFollow the podcast on Instagram: @brandwithcouragepod -
In this value-packed episode of Brand With Courage, Sacia sits down with brand strategist and mentor Sax to unpack what it really means to market with intention as a product-based business. Sax shares her journey from retail and fashion to building her own brand and mentoring founders in beauty, wellness, and lifestyle. This episode is full of gems around multichannel marketing, the power of IRL events, how to build a community without always being the face, and so much more.
Episode Timestamps:
00:00 – Welcome to Brand With Courage + Sasha introduces Saxon Lane
02:00 – Saxon shares her career journey: retail, fashion, brand ownership, and consulting
05:45 – What is multichannel marketing really and why "showing up everywhere" doesn't work
09:20 – Building your brand strategy around your “BFF customer”
11:10 – Why email marketing is a powerful, underused channel for product-based brands
15:00 – The role of automation and choosing the right email platforms (Klaviyo vs. Flodesk)
17:30 – Let’s talk IRL marketing: from founder-led activations to low-lift event ideas
22:40 – Why community marketing matters now more than ever in a digital-first world
26:00 – Hosting small, thoughtful events to build brand loyalty
28:50 – Helping founders feel confident hosting IRL even if they’re introverted
32:15 – What does “community” actually mean in a brand context?
36:20 – Founders who don’t want to be the face: how to lead without being visible 24/7
40:15 – Empowering ambassadors and affiliates to host on your behalf
44:00 – How Saxon defines brand community as a business product in itself
46:40 – Storytelling and the rise of micro-influence over traditional influencers
50:30 – Saxon’s personal evolution and the founding story behind her mentorship model
56:10 – From NYC’s early DTC movement to working with Kate Hudson
01:00:20 – Launching her mentorship program & why accessibility for early founders matters
01:03:00 – Where to connect with Saxon + her newsletter/podcast The Super Dose
Resources & Links:
Sax’s Studio: @creatingforwardstudioWebsite & Mentorship Info: creatingforwardstudio.comSubscribe to The Super Dose: creatingforwardstudio.com/newsletterAshe Design House: ashdesignhouse.comFollow the podcast on Instagram: @brandwithcouragepod -
If you’re pouring money into ads, creating content like a machine, and still hearing crickets at checkout... this episode is for you. The truth? It’s probably not the algorithm. It’s not even the economy. It’s your funnel.
In today’s episode of Brand With Courage, I’m breaking down the three stages of a product-based marketing funnel—top, middle, and bottom—and showing you exactly where most founders go wrong. We’ll dive into how your brand identity attracts customers at the top, how your website either nurtures or loses them in the middle, and why your post-purchase experience is the secret sauce to turning first-time buyers into loyal fans.
Whether you sell candles, skincare, or custom fashion, this episode will help you pinpoint why sales aren’t flowing—and what to fix first.
What You'll Learn:
Why visibility isn’t your biggest problem (even if it feels like it is)The key role your brand identity plays in top-of-funnel attractionHow a broken website is silently killing your conversionsWhat makes or breaks customer retention at the bottom of your funnelThe one tweak most product founders overlook when trying to grow salesLinks + Resources:
Ready to optimize your brand + site for effortless sales? Explore The Brand EditDM me on Instagram @ashedesignhaus with your funnel questions or feedbackSubscribe to Brand With Courage so you never miss an episode -
Welcome to Brand With Courage! In this first episode under our new name, we’re diving into the first pillar of a standout brand: Edge.
This is our signature method for understanding and speaking to your target market in a deeper way that truly allows you to make your brand irresistible to the right people.
You’ll learn how to uncover your emotional edge, spot market gaps, build a belief system around your product, and bring your brand to life through archetypes.
Take Action: Journal through the Edge prompts I shared in the episode, audit your brand, and DM me @ashedesignhaus on Instagram on what you uncover. I’d love to hear it!
Our Website
Join Our Masterclass
Follow Us On IG
00:00 Welcome to Brand With Courage
00:47 Introducing the Four-Part Series on Standout Brands
01:04 Understanding the Edge Framework
03:51 Emotional Aspirations: The First E of Edge
05:24 Differentiation Gaps: The D of Edge
07:06 Grounded Belief Systems: The G of Edge
08:24 Embodied Archetypes: The Final E of Edge
09:47 Applying the Edge Framework to Your Brand
11:11 Conclusion and Next Steps
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In this episode, we're chatting about why so many product founders feel like they’re doing everything right—running ads, pitching to retailers, tweaking their website—but still aren’t seeing the traction they want.
If it feels like you’re throwing spaghetti at the wall while other brands seem to effortlessly sell out and go viral, this episode is for you. We’re breaking down the 4 essential pillars of branding that take your business from “hidden gem” to obsession-worthy.
By the end of this episode, you’ll have a clear framework for refining your brand so it actually works—driving demand, turning casual buyers into repeat customers, and setting you apart in your industry.
And if you want to take this even further, join me for our FREE masterclass on March 26th at 11 AM PST, where I’ll walk you through the exact strategy we use at Ashe Design Haus to build brands that sell out launches, gain massive visibility, and land retail spots.
Sign up for the free masterclass here:https://ashedesignhaus.myflodesk.com/masterclass
00:06 Exciting Podcast Updates
01:19 The Algorithm is Your Friend
03:32 Pillars of Branding Success
03:47 Identity: The Secret Sauce
05:56 Research: Finding Market Gaps
06:59 Creative Branding Strategies
09:13 Visibility: Driving Attention
11:26 Final Thoughts and Masterclass Invitation
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In this episode of On Vibe, we’re diving deep into one of the most common goals for product-based business owners: hitting $10K, $50K, or even $100K in months. While these revenue milestones can feel overwhelming, breaking them down into monthly goals makes scaling feel more achievable.
I’m sharing the three key priorities my client (who is launching a perfume brand) is focusing on to set herself up for $100K months in her first year—without wasting time on random marketing hacks, overpriced coaching programs, or strategies that don’t apply to product brands.If you’re building a product-based business, this episode will help you focus your time, energy, and money on what actually moves the needle.
00:00 - Intro
03:12 - Why Monthly Revenue Goals Matter
06:45 - What Actually Works for Product-Based Brands?09:20 - Why More Products = More Confusion (Not More Money)
13:40 - What to Focus On Instead
16:55 - What NOT to Spend Money On
19:45 - The Investments That Actually Scale Your Business
24:30 - Why Good Branding Reduces Your Marketing Costs
26:55 - The Mindset Shift of Successful Founders
30:10 - Letting Go & Delegating for Growth
33:00 - The 3 Priorities You NEED to Scale to $100K Months
35:15 - Listener Q&A & Call to Action
What’s your biggest challenge in scaling? DM me on Instagram @ashedesignhaus
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In this episode of the On Vibe podcast, Lucy, an exceptional copywriter and messaging specialist who runs the company My Right Hand Woman dives deep into the nuances of effective messaging and copywriting that make businesses stand out. She details her process for helping clients refine their messaging and shares valuable insights on overcoming imposter syndrome, setting appropriate pricing, and honing in on hyper-specific brand elements. She also touches on her journey into the copywriting world and offers practical advice for newcomers in the service industry. This episode is a must-listen for both product and service based entrepreneurs looking to elevate their brand messaging and sell a lot, consistently.
01:24 Understanding Messaging and Its Importance
02:24 Refining Messaging for Established Brands
04:26 The Process of Crafting Effective Messaging
06:16 The Power of Memorable Phrases
09:41 Lucy's Journey into Copywriting
12:08 Advice for Aspiring Service Providers
14:38 Overcoming Imposter Syndrome in Messaging
18:35 Elements of a Standout Brand
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In this solo episode, I’m breaking down simple yet high-impact strategies that you can implement right now to improve your Shopify conversion rate. Many founders have been asking me about this lately, and I want to share practical, data-backed changes that will help you optimize your store without the guesswork.
From understanding your analytics to refining pop-ups and call-to-action buttons, I cover a range of tweaks that can make a real difference in your sales. Tune in for actionable insights that will help you build a seamless and compelling shopping experience for your customers.
Let’s dive in!
FOLLOW OUR AGENCY: instagram.com/ashedesignhaus
FOLLOW ON VIBE: instagram.com/onvibepodcast
Quick Wins to Instantly Boost Your Shopify Conversion Rate
[00:00] - Welcome to the OnVibe Podcast
Introduction to the episode Why conversion rate optimization is an ongoing process[02:15] - Understanding Your Analytics
Why gut feelings aren’t enough—data matters The impact of traffic spikes on conversion rates Shopify’s average conversion rate (2-3%)[05:45] - Install a Heat Map Tool
How heat maps eliminate guesswork Tools like Lucky Orange for tracking customer behavior[08:30] - Use Your Announcement Bar Strategically
Why most founders underutilize it How to use it for promotions, limited-time discounts, and free shipping incentives Importance of a visually contrasting color for effectiveness[11:15] - Pop-Ups: Invitation vs. Interruption
The right way to use pop-ups for email list growth Why intrusive pop-ups hurt conversions Testing your pop-up experience in incognito mode[14:00] - The Power of Product Photography
Why high-quality, lifestyle-driven images drive conversions Ways to enhance your visuals even without a full reshoot[17:10] - Fix Your Call-to-Action (CTA) Buttons
Why vague, “artsy” CTAs don’t work The importance of clear, action-driven CTAs like “Shop Now” and “Add to Cart”[19:50] - The Power of Small, Strategic Refinements
Why conversion optimization isn’t about one big fix The impact of stacking small improvements[21:00] - Closing Thoughts & Outro
Recap of today’s takeaways Encouragement to test and refine continuously Sign-off and see you in the next episode! -
Gen Z doesn’t buy into the old-school marketing playbook—and if your brand isn’t speaking their language, you’re already losing them. In this episode of On Vibe, we break down the Rebel Theory in branding and why the key to winning over this generation isn’t just about aesthetics—it’s about authenticity, community, and values that actually matter.
Spoiler: A sleek logo won’t save you if your brand feels fake.
We’re diving into what works (and what flops) when marketing to Gen-Z, using the Jaguar rebrand case study as a prime example of how inauthentic rebrands can backfire—big time. If you’re relying on outdated tactics or making surface-level changes without real substance, you’re pushing your audience away instead of pulling them in.
Join Sacia as she unpacks:
✅ The biggest mistakes brands make when targeting Gen Z
✅ Why building a real community is your brand’s best growth strategy
✅ How to avoid lazy stereotypes and create a brand identity that actually resonatesIf you’re building a brand and want to connect with Gen Z in a way that feels effortless (but strategic), this episode is a must-listen. Hit play and let’s talk about the future of branding.
FOLLOW OUR AGENCY: instagram.com/ashedesignhaus
FOLLOW ON VIBE: instagram.com/onvibepodcast00:03
Introducing the Rebel Theory in Branding
01:17 Gen Z's Purchasing Power and Community Building
02:46 Health and Wellness Trends Among Gen Z
03:54 Case Study: Jaguar's Rebranding Missteps
08:38 Applying the Rebel Theory to Your Brand
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Branding isn’t just about logos and colors—it’s the foundation of your business’s success. In this solo episode, Sacia breaks down how your brand impacts every part of your business, from messaging to marketing to customer experience.
If you’re an e-commerce founder, this is one you don’t want to miss. Plus, we're going over 3 actionable steps to help you refine and elevate your brand this year. Tune in now and start building a brand that truly cuts through the noise in 2025.
FOLLOW SACIA: @ashedesignhaus
BOOK A PROJECT: inquire here
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Hi everyone, welcome back to the On Vibe podcast! Today, I'm thrilled to have Meg Burke, a talented typography and graphic designer. I've admired her work for a long time, and I'm so excited to have a casual chat about all things font and design.
Episode Description:
In this episode of On Vibe, I sit down with the amazing Meg Burke, a typography and graphic designer whose work is nothing short of inspiring. We dive deep into Meg's journey from aspiring animator to successful font designer, discussing her passion for storytelling through branding and how she turned her love for typography into a thriving business. Whether you're a fellow designer or just curious about the creative process behind fonts, this episode is packed with valuable insights, creative tips, and inspiration. Don't miss it!FOLLOW SACIA:
https://www.instagram.com/ashedesignhaus/
FOLLOW MEG:
Instagram: @bymegburke
Website: bymegburke.com
Pinterest, Threads, Dribbble, Behance, and TikTok
Guest Introduction:
[00:00] Welcome and introduction of Meg Burke.
[01:12] Meg introduces herself and shares how she got started in design.Meg's Journey in Design:
[02:30] From high school animation dreams to pivoting into branding.
[06:45] How life events and freelancing led to font design.
[09:20] Challenges in the animation industry and why branding aligned better with Meg's goals.Discovering a Passion for Typography:
[12:15] What drew Meg to font design and why she started creating fonts for purchase.
[14:50] Meg's Southwestern influences and how they shape her design style.
[17:05] The decision to create custom fonts to fill market gaps.Building a Passive Income with Fonts:
[19:30] Meg shares how she monetized her fonts and the role of Creative Market.
[22:15] SEO strategies and effective font naming for visibility.
[25:40] Balancing passive income with project-based work.The Creative Process Behind Font Development:
[28:10] How Meg conceptualizes and sketches fonts.
[30:35] Translating sketches to digital formats using Adobe Illustrator.
[33:50] Favorite words used for font testing.Choosing Fonts for Branding:
[36:25] How Meg approaches branding projects and selects the perfect fonts.
[38:50] The process of creating custom fonts for brands like Kendra Scott.
[41:10] Scalability considerations when designing for big brands.Creative Rituals and Staying Inspired:
[44:20] Meg's favorite creative rituals and how she overcomes creative ruts.
[47:05] The importance of music and sketching for creativity.
[49:30] Trying new creative hobbies like silver metal clay.Quickfire Questions:
[52:00] What book is Meg currently reading?
[53:30] Favorite creative snack?
[55:10] Advice for aspiring font designers and passive income seekers.Final Thoughts:
[57:00] Key takeaways from Meg's journey.Thank You and Wrap-Up:
[01:02:10] Thank you for tuning in! Be sure to follow, subscribe, and leave a review. Stay creative and catch you in the next episode! -
In this episode of On Vibe, we discuss how to use notion as your secret weapon. While it seems simple, organization is the #1 way to build a life that you love- one based on your values, dreams, and long term vision. And the key to unlocking this (even with raging ADHD?) Notion!
FOLLOW DARYL: https://www.instagram.com/not_not_daryl/
SHOP HER TEMPLATES:
https://notnotstudio.gumroad.com
FOLLOW SACIA: https://www.instagram.com/ashedesignhaus/
00:00 Business and Personal Values
00:17 Ethics in Business Post-Pandemic
00:30 The Importance of Genuine Connections
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In this episode of the On Vibe podcast, we chat with Taryn, an expert copywriter and founder of Love Note, specializing in brand voice and product copy for e-commerce brands.
Taryn shares her journey from a corporate marketing role to starting her own copywriting studio. She dives deep into her process for crafting compelling brand voices, the importance of strategic foundations, and the pitfalls of disjointed advertising.
FOLLOW TARYN:
www.lovenotecopywriting.com
instagram.com/lovenotecopywriting
tiktok.com/@lovenotecopywriting
FOLLOW SACIA:
https://www.instagram.com/ashedesignhaus/
ashedesignhaus.com
FOLLOW ON VIBE: https://www.instagram.com/onvibepodcast/
00:00 Welcome to the On Vibe Podcast
00:17 Meet Taryn: The Copywriting Expert
00:38 Taryn's Journey into Copywriting
02:25 Crafting Compelling Product Copy
04:01 Trends and Challenges in Copywriting
06:32 Developing a Strong Brand Voice
11:06 Taryn's Daily Routine and Creativity
13:42 Advice for Aspiring Service Providers
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In this episode of the On Vibe podcast, SEO expert Sam delves into the power of SEO for both product AND service-based businesses. Our conversation covers the essentials of SEO, website and blog optimization strategies, and the significant impact SEO can have on various businesses.
Sam also shares practical advice for balancing multiple ventures and maintaining a fulfilling business life. Whether you're new to SEO or looking to sharpen your skills, this episode offers valuable insights and actionable tips.
Follow Sacia: Click Here
Follow Sam: Click Here
Sam's Website: https://sjdigitalsolutions.com/
00:00 Introduction and Guest Welcome
00:29 Sam's Journey into SEO
02:16 Running Multiple Businesses
04:20 The Importance of SEO
05:09 SEO Strategies and Best Practices
12:23 The ROI of SEO
18:57 Fun Questions and Closing Remarks
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In this episode of the On Vibe Podcast, we sit down with Dorina, a personal brand coach, to discuss how personal branding can drive sales, enhance visibility, and build a thriving community.
Dorina shares her journey from corporate design to launching her own agency and mentoring female entrepreneurs. She offers invaluable insights into aligning business values with customer values, crafting memorable user experiences, and avoiding burnout as an entrepreneur. She also gives us practical steps for brand building, the significance of storytelling, and the keys to attracting ideal clients.00:00 Introduction and Guest Welcome00:27 Dorina's Background and Journey02:23 Transition to Personal Branding04:05 Building a Strong Personal Brand06:32 Creating a Freedom-Based Business09:56 Managing Multiple Businesses13:50 Health and Wellness for Entrepreneurs
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In this episode of the On Vibe Podcast, we're joined by Tasia Clemons, a WOC coach who helps women of all backgrounds leave their 9-to-5 jobs and start their businesses.
Tasia shares her journey from working in higher education to becoming a full-time business coach and content creator. She discusses the importance of boundaries, limiting beliefs, and finding one's passion. We also get deep into turning limiting beliefs into 'liberated truths' to empower oneself in the entrepreneurial journey.
FOLLOW SACIA:
instagram.com/ashedesignhaus
FOLLOW ON VIBE:
instagram.com/onvibe
FOLLOW TASIA:
TikTok: Tasiaempowers
Instagram: TasiaClemons
The Liberated Launchpad Group Coaching Program
00:00 Introduction and Guest Welcome
00:38 Tasia's Journey to Entrepreneurship
04:16 Importance of Boundaries
08:06 Overcoming Limiting Beliefs
17:14 Client Success Stories
21:06 Tasia's Journey and Advice
28:48 Fun Segment and Closing Remarks
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In this episode, we welcome Harper Bazaar-featured stylist Samantha Dawn to explore the transformative power of personal style. We discuss the psychological impact of clothing choices on confidence and self-expression, and Samantha shares her journey from retail management to becoming a stylist post-COVID.
Tune in for an engaging discussion on how style can enhance trustworthiness and elevate professional interactions, complemented by Samantha’s process of helping clients redefine their wardrobe through self-reflection.
00:00 Welcome to the On Vibe Podcast
00:38 Samantha Dawn's Journey into Fashion
02:21 Discovering Personal Style
05:07 The Deep Connection Between Style and Self
08:37 Transforming Clients Through Style
12:55 Mindset and Style Evolution
15:20 Addressing Body Image and Style
16:52 The Pitfalls of Returns and Dressing for Your Body Shape
17:18 Mannequin Styling Controversy
18:29 Capsule Wardrobes: Yay or Nay?
20:13 Incorporating Trends into Your Style
23:04 The Psychology of Style and Branding
26:21 The Power of Dressing for Success
27:57 Favorite Snacks, Movies, and Style Tips
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In this solo episode of On Vibe, I share how I successfully manages my time as a full-time student and CEO of a now thriving (God BLESS!) design agency. I discusses my Sunday reset routine, daily schedules, and strategies for staying productive and avoiding burnout.
I also provide a glimpse into my life, and give my best tips on planning and prioritizing tasks to balance multiple responsibilities. Tune in to get inspired and learn how to create a routine that works for you.
FOLLOW ME: @ashedesignhaus
WEBSITE: ashedesignhaus.com
00:00 Welcome to On Vibe
00:16 Balancing School and a Six-Figure Business
01:43 The Importance of a Sunday Reset
02:46 Planning the Week Ahead
04:01 Daily Routines for Productivity
06:29 Structuring Your To-Do List
07:25 Recap
- Visa fler
