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If you want a strong brand after the recession you have to invest in your brand during the recession.
Peter Rodriguez discusses the implications of cutting brand investment in recession times.
Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set.
Recovering after the recession can be more costly for brands that stop investing during recessionary times. -
Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business.
He discusses why product attributes are not enough to differentiate a brand and expand a business.
Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins.
Creating brand benefits and then delivering the brand promise with products and services are the key to brand expansion -
A personal professional brand is an asset in the age of social media.
In this episode, Peter Rodriguez shares a strategic framework to build a professional brand in a keynote at Humber College
Your circle of influence is determined by who knows you and what they think of you when your name comes to mind..
When people understand your brand benefit, they can remember and repeat it to others. This impacts your business and career. - Visa fler