Avsnitt
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Forget horror movies, Jonathan Haidt's new book 'The Anxious Generation' is one of the scariest books I've ever read. We all know that our smartphones aren't reallygood for us, but Jonathan Haidt lays out the real damage in such detail that it makes you want to look away and scroll through Instagram instead.
He argues that smartphones are addictive, disrupt sleep, fragment attention and deprive people of interaction with the real world. As if that wasn't bad enough, he scares usby analyzing that the brains of teenagers who use smartphones with social media apps during the sensitive developmental phase of puberty are being altered as aresult, and that this is leading to an epidemic of mental illness in young people. Who hasn't heard of recent studies reporting a significant increase in mental illness among young people? Haidt points out the real causes of thesechanges. There are solutions to the problem, but it won't be easy. More in this short BrainCandy Podcast.
Shownotes with links: https://en.ka-brandresearch.com/braincandies/
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The psychologist and Nobel Prize winner in economicsDaniel Kahneman died recently. Kahneman had a huge impact on how we at K&A understand human behaviour. And thus on how we can clear up the big say-do gapbetween what people tell us they will do and how they actually behave. Kahneman's death reminded me once again of his last important book, Noise, and in this BrainCandy I share with you the most important insights I gained fromthe book.
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Saknas det avsnitt?
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Vor kurzem starb der Psychologe undWirtschaftsnobelpreisträger Daniel Kahneman. Kahneman hat einen großen Einfluss darauf, wie wir bei K&A das menschliche Verhalten verstehen. Und damit darauf, wie wir das große Say-Do Gap zwischen dem, was Menschen uns sagen, wie sie sich verhalten werden und dem tatsächlichen Verhalten aufklären können.Kahnemans Tod hat mich noch einmal an sein letztes wichtiges Buch, Noise, erinnert und ich erzähle Euch in diesem BrainCandy die wichtigsten Erkenntnisse, die ich von dem Buch gewonnen habe.
Show notes: https://ka-brandresearch.com/wp-content/uploads/BrainCandy-105_Daniel_Kahnemans_Noise.pdf
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In a world characterised by constant more, "The Untapped Science of Less" offers a refreshing perspective on the potential of subtraction. Based on Leidy Klotz's fascinatingwork "Subtract: The Untapped Science of Less", this BrainCandy takes an entertaining dive into the neglect of subtraction as a tool for change - an area that is systematically overlooked in our society.
This article is not only a thought-provoking call to action for everyone in marketing, but also offers practical insights into how the principle of taking away can lead toinnovative, efficient and ultimately effective marketing strategies. It could fundamentally change the way we think about problem-solving, product development and brand strategy.
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-104_The-unused-science-of-less.pdf
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This year's Super Bowl recorded the highest number of viewers ever and featured over 70 adverts. Can we learn from the best adverts? On the Monday morning after the event, rankings were published by reputable sources, including the famous USA Today Ad Meter, the Kellogg School of Management'sSuper Bowl Advertising Review, as well as rankings from prestigious publications such as Forbes and the New York Times. Interestingly, these rankings showed little consistency, which may not be a particularly valuable insight for us marketers. But in my opinion, there are at least three spots that you should know about because they are particularly brain-friendly. Thisshort BrainCandy introduces them. Have fun listening and hopefully watching!
I had to use a new voice talent, as my previous one is currently unavailable.
Please find the show notes with all the links here: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-103_Super-Bowl.pdf
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I recently came across the essay "We will all becomeboring" by bestselling author Louise Perry. And it has stayed with me ever since. Perry deals with the increasing loneliness in the modern Western world. She finds causes in liberal individualism and prosperity, among other things.Her analysis is certainly gloomy - but she sees opportunities if we realize the impending consequences in good time and take active countermeasures.
For me, the essay is a perfect impulse for the new year and perhaps also a motivator for a good resolution. The year is still young. And it certainly won't be boring.
Show notes with all the links: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-102_We-are-all-going-to-get-bored.pdf
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At Christmas, we long not only for wonder and miracles, butalso for love. But the reality of love is complex and sometimes requires support. Social relationships have a significant impact on our well-being, health and even survival, with men benefiting even more than women.
Recently, the New York Times published a fascinating articleon this topic. The author interviewed 14 psychologists and therapists for book recommendations on couples issues. I was particularly impressed by the nuanced approach the article took in looking at advice books for different couple contexts. I have compiled the recommendations in this shortBrainCandy episode.
Please find the show notes with all links to all books here: https://en.ka-brandresearch.com/braincandies/
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In this 100th edition of BrainCandy, we delve into the fascinating world of 'awe' as explored by Dacher Keltner in his exciting book. Let's discover together how this powerful feeling influences our perception and well-being, and how we can experience more of it. Christmas is the ideal time to take a closer look atwonder. And perhaps also to find new motivation to look for more wow effects in marketing. Amazement works wonders.
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-100_Awe_by_Dacher_Keltner-the_transformative_power_of_wonder.pdf
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You almost feel like a traitor to the good cause when youcriticise the Purpose religious community of consultants, agencies and brands. How do I even come to this when consumers repeatedly emphasise in surveys how important the purpose of brands and companies is to them in their purchasingdecisions? In the meantime, the wall of the convinced is showing clear cracks. Even when it comes to purpose, dreams don't really want to materialise. One reason for this is that naive survey results have nothing to do with behaviour. And that in some places there is an almost romanticised image of people's considered, socially oriented purchasing decision behaviour. Marketing seems to be too weak a force to make human behaviour truly sustainable. This BrainCandyshows what can be done better
Shownotes: https://en.ka-brandresearch.com/braincandies/
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Recent events have motivated me to write about the topic of "evil". It may not be a really relevant topic for brand, marketing or self-management, unless you are interested in the supposed evil nature of all marketing activities.
A few hours before the terrorist attack on Israel, psychologist Rob Henderson published a summary of Professor Roy Baumeister's book Evil: Inside Human Violence and Cruelty. For me, this was a real aha moment, as I have believed some myths about evil myself.
In this BrainCandy, I summarise the most important points, resisting the temptation to go directly into the Hamas terrorist attack and its consequences. You will do that automatically in the right places as you listen.
Baumeister's book is about the psychological understanding of evil, not a philosophical or moral treatise on what evil is. The hardest part of this is to realise that you yourself would be capable of committing evil acts under certain circumstances.I will refrain from wishing you a lot of fun while listening, but I hope you will have a few aha-experiences in return.
Shownotes with link to Hendersons post: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-98_Bad-people.pdf
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If you currently follow the discussion about male psychology in the media, this gender seems to like to be considered the cause of most current problems. Toxicmasculinity, patriarchy and of course the Old White Men are labels that are quickly held up. Even at elite universities, this currently seems to be a fieldwhere many don't want to get their fingers burned by the zeitgeist.
Recently I read an interview between English psychologist Dr. John Barry, an expert inmale psychology, and the psychologists you are already familiar with, Rob Henderson. There were some insights there that surprised me quite a bit. Learn more inthis compact BrainCandy.
Shownotes: https://en.ka-brandresearch.com/braincandies/
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Richard Koch, a self-made billionaire and prominent proponent of the 80/20 principle, has written profoundly over the years about the effective application of this approach, also known as the Pareto principle. It is remarkable that someone with such a fortune would take the time to write such in-depth non-fiction.This suggests that he not only understands the principle but also applies it masterfully. A recent interview with him on the Tim Ferriss Podcast impressed me. In BrainCandy I have summarised key insights from that podcast. For anyone returning from holiday fresh and motivated, Koch offers valuable inspiration for a more efficient path to happiness and success. At a time when the AI revolution is upon us with its almost limitless possibilities, a little more 80/20 insight could benefit us all. Personally, I'm looking forward to reading Koch's latest book on my upcoming holiday.
Shownotes: https://en.ka-brandresearch.com/braincandies/
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If peopleare behaving more and more like bots on the web, then one of the drivers forthis behaviour is the attempt to possess the 'truth' in the informationoverload in the simplest possible way. The blogger Gurwinder, who dealswith the interplay of technology and psychology in the attempt to deceive us,has made an exciting typification and found an almost ingenious explanation forthe observable behaviour. His advice on how we ourselves can resist thetemptation to cultivate more bot-like behaviour is particularly helpful.
If you follow the typification, what does this mean formarketing in social media channels? Should you adapt to the particular context of these types?
15 minutes well spent
Shownotes with lots of links: https://en.ka-brandresearch.com/braincandies/
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Small talk is a widely underestimated form of getting to know people and maintaining relationships. Many intelligent people think that small talk is a waste of time.
But small talk plays a central role in how we are intuitively evaluated by others. This BrainCandy shows an exciting insight from science and in the second part gives a few tips on how to get more small talk practice. Maybe a good opportunity to try this out on holiday.
Have fun listening - 12 minutes well spent
Shownotes and links: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-94_How-to-become-a-better-conversationalist.pdf
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Mind reading - A look into the future of the mind
Since time immemorial, we humans have been fascinated by the idea of being able to read the minds of others. The idea of better understanding our partner's feelings and avoiding misunderstandings excites us. Recently, the topic has again attracted a lot of attention in the media due to new studies. And so-called neuromarketing also jumped on the bandwagon a long time ago. But what is really behind decoding people's secret thoughts via new methods? This BrainCandy gives a quick classification of the state of the art. Enjoy the listen.
Shownotes:
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Dopamine, which is considered a happiness hormone, caninfluence our mood. But we often intuitively misunderstand the mechanisms thatcan lead to dopamine release. Neurologist Andrew Huberman recently published adetailed explanation of how we can more reliably get dopamine releases. In thisexciting BrainCandy, I show you what I consider to be the most importantinsight from his explanations. And it touches on no less than the question,what role do goals and rewards play and what role does effort play in goalachievement. Is the goal the goal or is it the path?
8 minutes of relevant insights
Shownotes: https://en.ka-brandresearch.com/braincandies/
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My last BrainCandy on egalitarian behaviour among hunter-gatherers was thematicallypolarising, as egalitarian behaviour developed mainly among men, while at thesame time children and women were hierarchically less privileged.
In exchange, today as a counterbalance, the extremely entertaining book by BritishLucy Cooke, a renowned zoologist, who dedicates herself to male-dominatedzoological science and dismantles the many myths about female behaviour in theanimal kingdom with profound knowledge and extremely entertaining linguisticwit.
In chapters bursting with x-rated facts, Cooke gleefully dispels one myth afteranother about our wild sisters. Cooke recognises, "Females are just aspromiscuous, competitive, aggressive, dominant and dynamic as males."
I hope I can whet your appetite to read this long overdue book.
RalphShownotes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-91_Slut-what_it_means_to_be_female.pdf
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Human beings are chronically conflicted animals. A few months ago I read along newsletter by the psychologist Rob Henderson that touched me deeply. Anthropology is not normally myhobby. But the parallels to today's political discussions motivated me to sharethe main points with the tribe of BrainCandy listeners. It explains whyHomo Sapiens has lived most of the time in an egalitarian and monogamous way.And what the art of communication and killing has to do with it. And itprovides the background for the current political discussion, which promises aseemingly egalitarian world view.
Have fun on a quick but exciting journey through timeShow notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-90_Man_is_a_chronically_ambivalent_animal.pdf
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Brand consultant Richard Shotton is back with another masterclass in behavioural economics. In "The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy", he reveals an irrational tendency in our behaviour in real-life contexts in each of the eighteen entertaining chapters. Especially with his many examples, he makes learning very entertaining. In the BrainCandy I give some tasty appetisers that are immediately applicable in brand work.
I've gotten a few copies of the book. Email me and take part in the draw for a free copy with #Illusion: [email protected]
Shownotes: https://ka-brandresearch.com/braincandies/
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A few weeks ago, the long-awaited new book by marketing professor Jenni Romaniuk was finally available: Better Brand Health. Already a bestseller with great international interest. In this BrainCandy, I have summarised the most important findings for me in a short and crisp way. And the topic fits particularly well into BrainCandy because Romaniuk's findings focus on how the brain stores brand knowledge and when it reactivates this knowledge. An episode for marketing and market research experts.
Have fun listening
- Visa fler
