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In this episode of The Jasper Blueprint podcast, Bessi delves into the evolving landscape of core values in business and their critical role in shaping thriving organisations amidst changing market dynamics. They emphasise how effectively articulated and genuinely enacted company values can drive behaviour, enhance culture, and influence the decision-making processes in an authentic and competitive manner.
Businesses must reevaluate and reinvigorate their core values to resonate with modern consumers, employees, and investors who are increasingly prioritising alignment with social and environmental causes. Bessi discusses the transformation from treating company values as superficial to leveraging them as a powerful, competitive differentiator. The episode uncovers the application of values as a 'cheat code' to unlock enhanced engagement, trust, and long-term success. They give practical advice on how to reassess and champion their company values to create a supportive, values-driven culture that fosters alignment, motivation, and strategic advantage.
Also in this episode:
Understand how the emphasis on values has shifted from a marketing gimmick to a fundamental business strategy.
Learn about the significance of values-driven buying, with 64% of consumers seeking brands that align with their beliefs, rising to 89% seeking positive societal impact.
Discover why businesses that genuinely integrate and live their values can achieve higher levels of engagement, employee satisfaction, and customer loyalty.
Values act as a superpower or 'cheat code' providing businesses with the ability to swiftly navigate challenges and leverage opportunities for growth.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
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In this episode of The Jasper Blueprint podcast, Bessi delves into the intricate relationship between business success, core values, and meaningful leadership. Bessi invites you to reflect on how to thrive as an established business leader in a complex world fraught with decisions, uncertainties, and constraints. Challenging the traditional belief that business is a zero-sum game and showcasing how integrating money with meaning can serve as a competitive edge.
Bessi illustrates how these principles have shaped their own business decisions, rooting this guidance in personal experience and practicality. With an emphasis on supporting leaders and weaving core values into business operations, the intent is to demonstrate how you can streamline your own decision-making and lead with renewed passion and purpose. Key concepts revolve around taking risks with support, moving beyond mere conversation into impactful action, and building a robust support system for leaders like you.
Also in this episode:
Business is not a zero-sum game — you succeed without others losing, and money and meaning can coexist.
Thoughtfully articulated core values provide a solid foundation for streamlined decision-making in your business.
As a leader you focus on creating "win-win" situations that benefit both your business goals and your personal fulfilment.
Ensuring you as a leader are supported and not shouldering risks alone is crucial for sustainable business practices.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
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Saknas det avsnitt?
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In this episode of The Jasper Blueprint podcast, Bessi delves into the future of leadership, offering a paradigm-shifting perspective on the lifelong journey of becoming an effective leader. Bessi dismantles traditional beliefs surrounding success and explores the symbiotic relationship between money and meaning and shares their unique approach, categorised into two streams: 'My Business' and 'None of My Business.'
The first stream focuses on key elements that strengthen leadership, summarised with the three Cs: Cultivate, Channel, and Curate. Cultivating the right conditions enables you as a leader to channel your calling effectively, while curating your message ensures it is delivered consistently and impactfully. The second stream, 'None of My Business,' emphasises the importance of letting go of aspects beyond your control, including realising your role and releasing responsibility for whether the message resonates or yields results. This crucial mindset shift helps you maintain focus and effectiveness, avoiding frustration and fostering an empowered and sustainable approach to how you lead.
Also in this episode:
Leadership requires you to cultivate a supportive environment to effectively embody and express your unique calling.
As a leader, being consistent and curated in your messaging is crucial for maximising impact; the tricky thing is that it takes discipline!
Recognising the boundaries of control as a leader improves your focus on areas that truly matter and where you can make the most difference.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
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In this episode of The Jasper Blueprint podcast, Bessi explores evolving business models and discusses the complexities of business in a dynamic environment, where decisions are plentiful and certainty is a luxury. This episode highlights the culmination of discussions on the 3Bs Framework: beneficiary, business, and banker, offering established business leaders like you a comprehensive lens to view and develop your business.
Bessi delves into the delicate balance of integrating money with meaning and how businesses can secure a competitive edge by harmonising the two. The discussion shifts focus to the 'banker,' representing stakeholders who inject capital into the business, such as customers, internal shareholders, or external investors. Drawing on insights from listener questions, Bessi tackles the nuanced art of communicating blended purposes to investors who may not share your vision, and addresses customer feedback regarding pricing strategies. This episode provides you with effective strategies to better understand your target audience and to communicate the impact your company is contributing to, demonstrating the value provided to all stakeholders involved.
Also in this episode:
You can build a robust business by blending money with purpose, moving away from zero-sum scenarios, and rejecting the notion that capturing value comes at another's expense.
The 3Bs Framework helps you prioritise understanding needs from three perspectives: the beneficiary, business, and banker.
When communicating with investors (bankers) who may not share the same social priorities, focus on sharing the incremental changes (outputs) that align with their interests.
Customer loyalty should increase by openly sharing transformation stories and areas of your business contributing to issues that align with shared values and sense of identity.
DON’T MISS OUT! Want to reclaim the reins and restore order in your business amidst uncertainty? It’s not too late to register for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and you can use the replays to catch up on what you’ve missed and join us LIVE on Zoom for the remaining sessions.
You’ll find more on the 9 Competitive Advantages here.
You can download The 3Bs Framework here.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
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In this episode of The Jasper Blueprint podcast, Bessi explores practical strategies for modern businesses, focusing on how to balance a business's financial health with its capacity to contribute meaningfully to society. They dismantle the age-old myth that business is a zero-sum game, arguing instead for a synergy between making money and fostering meaning.
Bessi encourages you to use the 3Bs framework again this week;a strategic tool designed to help prioritise the needs of beneficiaries, the business itself, and “bankers”. They tackle the practical challenges businesses face, answering a listener's question about how to implement environmental, social, and governance (ESG) initiatives with limited resources. By drawing from real-world questions submitted by listeners, Bessi offers tangible solutions for integrating purposeful practices into core business operations.
This episode highlights the necessity of aligning philanthropic endeavours with a company's origin story and operational capacity, ensuring that such efforts genuinely reflect the values and drive of the organisation.
Also in this episode:
Being purposeful in business does not always require grand gestures; small, strategic decisions aligned with core values have a significant impact.
Challenges within the AI and online media space, such as a lack of diversity or unaddressed negative impacts should be reframed as opportunities for meaningful engagement and differentiation.
Successful ESG implementation must consider the unique motivations and operational strengths of a business rather than solely relying on external partnerships or gestures.
You can download The 3Bs Framework here: The 3Bs Framework.pdf
Download your Origin Story Worksheet now: https://bessigraham.com/origin-story
Want to reclaim the reins and restore order in your business amidst uncertainty? Register now for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and we’ll see you LIVE on Zoom.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi explores how to foster a supportive work environment by integrating meaningful contributions into your business model without harming cash flow. She guides you through making informed decisions about enhancing customer retention by testing your assumptions and gathering evidence.
Introducing a dynamic framework encouraging you to embrace nuanced decision-making over binary choices. Their 3Bs approach to equally prioritising your Beneficiaries, Business, and Bankers, demonstrates how strategic questioning can align your business decisions and eliminate the conflict that so often exists between contribution and cash flow.
Also in this episode:
Your business will flourish by merging the seemingly opposing goals of making money and contributing meaningfully to society.
The 3Bs Framework helps you refine your strategy and ensure that efforts align with the desires of customers, team members, or production needs.
You’re encouraged to ask pertinent questions and gather evidence to substantiate your business decisions, aligning operational strategies with stakeholder interests.
Subscribe to the Jasper Blueprint podcast:
You can download The 3Bs Framework here: The 3Bs Framework.pdfApple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi delves into how profit meets purpose through sharing their extensive experience, offering actionable insights on how to communicate a business's impact authentically, rather than as mere marketing rhetoric. Using their Three Bs framework, Bessi provides a nuanced perspective on managing the subtle power dynamics among these varied audiences or stakeholder groups. Through their insightful exchange, Bessi demonstrates the crucial role of targeted communication that resonates well with the right audience and steers clear of issues like greenwashing or hollow claims.
Also in this episode:
Merging money with meaning unlocks a competitive advantage in business.
Meaningful contributions should not be underestimated, as they directly impact recruitment, brand position, and customer loyalty.
Identifying and focusing on specific competitive advantages relevant to your business unlocks potential revenue streams while bolstering social impact.
Download the 3 Bs Sheet: The 3Bs Framework.pdf
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi encourages you to rethink your approach to making money by emphasising how gaining a competitive edge with social impact in business does not have to result in someone else's loss. Exploring the concept of 'competitive advantage,' urging business leaders like you to view the conjunction of money and meaning not as opposites, but as a powerful partnership that fosters both growth and success.
Also in this episode:
Merging money with meaning can lead to a sustainable competitive advantage in business.
Competitive advantages stemming from meaningful contributions should not be overlooked, as they directly impact recruitment, brand position, and customer loyalty.
Identifying and focusing on specific competitive advantages relevant to your business can unlock potential revenue streams while bolstering social impact.
To help you connect what you care about to how you make money we’re sharing the nine competitive advantages Bessi identified that you can tap into by merging money and meaning. You can download an overview here.
If you’re not familiar with The Two Camps Trap, you can scroll back to these two earlier episodes to learn more:
S1 Ep 3. Breaking the Two Camps Trap: How to Merge Money and Meaning in Your Business
Ep 34. Breaking Free from The Two Camps Trap By Building A Cohesive Business Model For Impact And Profit
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi explores how socially impactful businesses can navigate the complex interplay between operational strategies, profitability, and their contributions to social change. Bessi challenges you, as a visionary business leader, to reflect on your strategic decisions and the broader social and environmental effects your decisions have. Emphasising the danger of mistaking good intentions for positive outcomes, Bessi equips you with the tools to assess whether your activities genuinely contribute to desired societal changes.
Also in this episode:
Your business can achieve both financial success and social impact without detriment to one another; merging money and meaning allows you to leverage competitive advantages.Good intentions do not inherently equate to positive outcomes—rigorous evaluation is necessary to measure impact.
Clarity on your organisation's origin, mission, and vision is crucial for guiding focus areas for meaningful contributions to societal change.
The process of aligning your business to contribute to social impact is ongoing and requires reflection and strategy adjustment.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi delves into purpose advantage, the idea that aligning business with a broader purpose not only adds meaningful direction, but also serves as a competitive advantage. Encouraging you to step beyond traditional business paradigms to pursue both money and meaning without the need for trade-offs.
Reflecting on the early days of your business is a practical first step to identify what contribution your business is uniquely equipped to make in the world. To help you uncover more purpose in your work we’ve included a link below to the Origin Story Worksheet Bessi mentions in the episode.
Also in this episode:As a business leader you can leverage competitive advantages by connecting financial objectives with meaningful impact.
Understanding your business's origin story is a powerful tool for uncovering its inherent values and potential contributions to society.
Merging money and meaning requires identifying what is important to you as an organisation, exploring areas of influence within the business, and ensuring the right skills and resources are in place.
Download your Origin Story Worksheet now: https://bessigraham.com/origin-story Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi explores the intersection of profit and purpose, how it can fortify business foundations, creating a stronger and more resilient enterprise.
Bessi highlights Dr. Avis as a wonderful example of embodying this symbiotic relationship between financial success and social impact with her firm, Media to Millions. If you didn’t catch our earlier episode with Dr Avis that’s one well worth scanning back through the show to find (it was Episode #30 - Closing the Racial Wealth Gap Through Entrepreneurship: How Black Women Can Write Their Own Checks).
Also in this episode:
A more powerful understanding of the purpose of business - know the value you bring; understand the value customers want; and capture value in return.
How does clarity around what your business is uniquely positioned to offer help you identify competitive advantages you can leverage?
Addressing discomfort and pushback around high price points by designing a business model with a mutually reinforcing relationship that delivers better results for your customers AND drives revenue into your business.
Learn more and connect with Dr. Avis here: www.themilliondollarpivot.com
Subscribe to the Jasper Blueprint podcast:
Listen to our previous interview with Dr. Avis here: Episode #30 - Closing the Racial Wealth Gap Through Entrepreneurship: How Black Women Can Write Their Own Checks https://bessigraham.com/2023/05/closing-the-racial-wealth-gap-through-entrepreneurship-how-black-women-can-write-their-own-checks-feat-dr-avis-jones-deweever-both-success-and-integrity-with-bessi-graham/Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi shares common challenges leaders face on the journey toward sustainable success in business. If the last few years have thrown you off your game, this episode will shed light on potential causes as well as practical solutions for you to reclaim the reins in your business.
Consultants and advisors are promising to help small and medium businesses navigate the current climate, but more often than not they fail to deliver. As a result, business leaders are falling into one of two unhelpful responses: overwhelmed by the speed of change and demoralised by not knowing how to respond in a way that delivers results and makes commercial sense, many choose to do nothing. The second common response is not even to begin exploring but instead stick with “business as usual” and wait and see.
Bessi runs through the risks of these approaches and offers an alternative based on a broader understanding of risk and return.
Also in this episode:
It is important to get “fresh eyes” on your business model to identify low-hanging fruit in your business.
How clarity on foundational elements will save you massive amounts of money when engaging external experts.
The free masterclass, underway this week, could be a great next step to explore how you can break the cycle without having to do it alone. Use the link below or join our private Facebook group to get more information.
Register for the FREE 2-day Masterclass: https://bessigraham.com/masterclass/
Subscribe to the Jasper Blueprint podcast:
Join our private Facebook Group - Merging Money & Meaning: https://www.facebook.com/groups/mergingmoneyandmeaning/Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi invites visionary leaders like you to re-examine your beliefs about the intersection of profit and purpose. Challenging traditional approaches to business we’re advocating for a strategy that doesn’t see monetary success and meaningful impact as mutually exclusive. By weaving in discussion around the pitfalls of traditional consulting advice, Bessi presents you with an alternative perspective that fosters a self-reinforcing loop of success.
Also in this episode:
You don’t have to choose between making money and experiencing meaning in your business; merging the two enables you to leverage powerful competitive advantages.
Adopting a 'Both/And' mindset allows you to operate beyond binary choices, embracing the complexities and interconnectedness of your actions.
We’ll show you how to "Think like a system, act like an entrepreneur" — balancing big-picture perspective with actionable entrepreneurship.
Register for our FREE 2-day Masterclass Merging Money and Meaning now at: https://bessigraham.com/masterclass/
Download the 5 Steps to Reclaiming Decisive Leadership free resource now!Join our private Facebook Group - Merging Money & Meaning: https://www.facebook.com/groups/mergingmoneyandmeaning/
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of the Jasper Blueprint podcast, Bessi explores the theme of how to thrive in uncertainty through the lens of business modelling and strategy, addressing the challenges that established business leaders encounter in today's volatile market.
Bessi encourages you to identify your own areas of brilliance and what makes your organisation unique. From that insight you are better equipped to identify strategic partnerships and when to delegate tasks to others. We circle back to Bessi’s concept of “The Two Camps Trap" and uncover how it hinders your potential growth when you fail to recognise the intersectionality within your business operations.
Also in this episode:
Your business can thrive without resorting to zero-sum tactics. Blur the lines between money and meaning rather than treating them as mutually exclusive.
As a leader, you don't need to master everything - identifying core strengths and leveraging partnerships is key.
Mastery in business modelling is vital for understanding the interconnected nature of all parts of your business.
The Business Model Canvas is a powerful tool for innovation and understanding Frontstage and Backstage business processes.
Register for the Masterclass: https://bessigraham.com/masterclass/
Purchase the Business Modelling Series: https://bessigraham.com/business-modelling
Join our private Facebook Group - Merging Money & Meaning: https://www.facebook.com/groups/mergingmoneyandmeaning/
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of the Jasper Blueprint podcast, Bessi navigates the complexities of leading a strong business in an ever-changing and demanding environment. We dive into the critical task of reevaluating deeply rooted assumptions about the fundamental role of business, specifically highlighting the intersection of money and meaning in business. This conversation aims to inspire a profound reflection on how financial success and ethical purpose can and should coexist within your company’s strategy.
Bessi asks you to reassess the foundational aspects of your business — its mission, vision, values — and your articulation of how you will achieve sustainable growth, financial stability, and resilience in the face of change.
Also in this episode:Business success does not have to be a zero-sum game; your company can thrive financially while maintaining an ethical backbone and meaningful purpose.
Decisive leadership often flounders due to a lack of clarity and articulation of the business's foundational elements—vision, mission, values—and these need to be redefined and communicated for effective navigation through turbulent operational environments.
A business model that focuses on delivering value and results, rather than cost reduction or mere profit maximisation, can rejuvenate your experience of your business and lead to sustainable, long-term success.
Engaging in deep reflection and intentional decision-making based on the identified patterns of your leadership and behaviours across the company can empower you to reclaim your ability to make decisive, impactful moves.
Achieve clarity, inspire your team, and build a thriving business model in an ever-evolving landscape. Download 5 Steps to Reclaiming Decisive Leadership now! Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram| Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of the Jasper Blueprint podcast, Bessi explores the unconscious beliefs about profit and purpose in business and how that drives decision-making and behaviour. We discuss the urgency of shifting these beliefs and the negative impacts they can have on your business. By aligning money and meaning, you can reduce risks, spot opportunities, and strengthen your business's long-term viability. Learn how to attract and retain the right talent by articulating your company's values and vision.
Also in this episode:
Shifting Mindsets: Recognising and challenging unconscious beliefs regarding the role of profit and purpose in business.
Urgency of Integration: The compelling need to merge financial stability with meaningful contributions for long-term business resilience.
Impact on Leadership: Understanding how biases affect decision-making, hiring practices, and overall business conduct.
Positive Opportunities: Leveraging a combined focus on money and meaning to unlock competitive advantages and potential market opportunities.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of the Jasper Blueprint podcast, Bessi walks us through the complexities and honest realities of being in the 'messy middle' of achievement and offers an entrepreneurs’ guide through the messy middle. Bessi employs the 'messy middle' narrative to explore broader themes of leadership and the entrepreneurial experience. She highlights the necessity of aligning work with core values and allowing oneself the grace to be human—even in the face of business goals.
Also in this episode:
Even accomplished leaders experience periods of uncertainty and frustration known as the 'messy middle' when working towards their business vision. Embracing humanity and sharing struggles without judgement can create stronger connections and drive progress in leadership and entrepreneurship. Merging money with meaning is crucial to creating a business that is both successful and impactful. It’s important to cultivate non-negotiable conditions based on core values to thrive both personally and as an organisation, especially during the growth phase. Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of the Jasper Blueprint podcast, Bessi invites established business leaders to reflect about the interplay between continuous learning, operational agility in entrepreneurship, and the pursuit of both meaning and money in business.
Bessi begins with a personal recount of her podcasting journey, emphasising the value of endurance and the perspicacity gained through consistent effort – a metaphor for the entrepreneurial voyage.She examines the dichotomy between diving into new experiences as a novice and seeking expertise to leapfrog pitfalls. She argues for a balance between explorative curiosity and strategic outside help, both aimed at enhancing business acumen and personal fulfilment.
Also in this episode:
The importance of stepping into new endeavours with curiosity, allowing oneself to be a beginner and embracing the learning process, which can ultimately inform business innovation.
Recognizing when to leverage external expertise to save time, money, and sidestep potential pain points instead of striving to solve every challenge independently.
The benefits of reintroducing playfulness and novelty into professional and personal life to refresh one's perspective and avoid the stagnation of thought and action.
The necessity of initiating change and adopting new strategic frameworks now rather than delaying in anticipation of a more stable future.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of the Jasper Blueprint podcast, Bessie captivates entrepreneurs and business leaders as she unravels the necessity of having a tool like the Jasper Blueprint the key to strategic decision-making for entrepreneurs in the modern, fast-paced business landscape. She talks about the challenges of conventional norms and endorses the integration of strategy with purposeful decision-making.
Bessie emphasises that waiting for normalcy is a futile endeavour, as the normal we once knew is constantly being reshaped by global forces. She introduces the Jasper Blueprint methodology, a unique strategic tool designed to align business decisions with deeply held organisational values. This blueprint stands as the cornerstone for businesses to forge their path in a competitive market without succumbing to industry pressures to conform.
Also in this episode:
There is a profound need for a Jasper Blueprint; a customised decision-making framework enabling businesses to navigate complexity and change.
A Jasper Blueprint solidifies strategy, fortifies financial resilience, and simplifies decision-making processes, anchoring businesses to their core values.
Clarity on one's unique brilliance and openly celebrating that of others is fundamental to standing out and thriving amidst competition.
Recognizing that business is not a zero-sum game is key to developing a mindset of abundance over scarcity.
Engaging in reflective exercises can help business leaders articulate and claim their business's unique brilliance in public domains.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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In this episode of The Jasper Blueprint podcast, Bessi dives into the compelling concept of merging financial success with a purpose-driven business approach. The episode unravels the inherent potential in businesses to be a force for good, without sacrificing profitability.
Bessi introduces listeners to a dichotomy she calls The Two Camps Trap. This way of thinking drives the often subconscious beliefs business leaders hold about the purpose of business, limiting their ability to make more money .
Also in this episode:
Business leadership involves an understanding of the connection between what makes you profitable and your part in taking responsibility for your decisions.
The Two Camps Trap sheds light on the limitations of a belief that business should focus solely on profit-maximisation and treating contribution as sitting external to the business.
Integrating "money" and "meaning" in business operations can enable you to leverage significant competitive advantages.
The design phase of a product sets in motion 80% of its environmental impact, providing business leaders with massive opportunities for positive change through innovation.
Subscribe to the Jasper Blueprint podcast:Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
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