In tourism marketing objective and subjective go hand in hand while we resort to both facts & figures and testimonies & word of mouth. In the series of episodes the Chairman of Kazakh Tourism unveils the view of foreign officials and expats residing in the country on travel opportunities, cultural specialties and culinary delights of Kazakhstan. The guests of the podcast - Ambassadors and heads of international companies - share their perspective on what they think Kazakhstan is really like and how its resources and people fit global agenda.