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🎙 Episode Title: How To Sell Online Coaching (...without feeling like a douche) with Louis Duffel Deforges
🔗 Episode Links:🔹 Follow Louis on Instagram: @louisduffelsdesforges
🔹 Learn more about our courses: Fitness Education Online
🎧 Episode Summary:In this episode, Bex chats with Louis Duffel Deforges, an online body transformation coach who went from face-to-face PT to building a thriving online coaching business—all while working full-time and keeping things brutally honest.
We unpack Louis' journey from pro boxing to weight-loss coaching, and what it's really taken to grow his online business from scratch. But the biggest takeaway? How to sell coaching with integrity and zero sleaze. Louis shares the mindset, daily grind, and sales process that’s helped him consistently attract and convert clients—without paid ads, and without being pushy.
Whether you're new to the fitness industry or in the thick of building your biz, this episode will give you a solid dose of real talk, sales confidence, and hard-earned insight.
How Louis transitioned from in-person PT to full-time online coachingHis unfiltered advice on sales, marketing, and why conviction matters more than scriptsWhy consistency beats perfection when it comes to growing on social mediaHow he balances a full-time job, PT clients, and online coachingTangible tips on generating leads, building trust, and closing clients
💡 What You’ll Learn:
The mindset shift most coaches need to succeed long-term📣 Louis’ Top Advice for Coaches:
"Get in great shape yourself. Get comfortable talking to people. Learn to sell. And don’t expect overnight results—this is the long game."
Alex Hormozi – especially his early podcast episodes while running gyms and grinding behind the scenesBonus tip: Learn to edit video + market yourself (yes, it matters!)
📚 Recommended Resources:
🙌 Connect with Louis:📲 @louisduffelsdesforges - If you’re serious about getting in shape and want no-BS coaching, Louis is your guy.
🚀 Ready to Launch Your Fitness Career?Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online
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In this episode of Fitness Education Online podcast Jono interviews Connor Bowers.
Connor is a Finalist for the AUSActive 2024 Student of the Year Award and the 2024 Fitness Education Online Student of the year.
With a passion for improving both physical performance and mental well-being, Connor specializes in Strength & Conditioning for Combat Sports, where he helps athletes enhance their strength and agility. He also focuses on Corporate Wellness, offering tailored breathwork and meditation techniques to reduce stress, boost productivity, and promote overall well-being. Connor’s unique approach blends building stronger bodies with calming the mind, creating a holistic path to optimal performance.
Connect with Connor:https://www.instagram.com/the_way_of_movement/
https://www.linkedin.com/in/connor-bowers-1ba982338/?originalSubdomain=au
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Saknas det avsnitt?
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In this episode of Fitness Education Online podcast Jono interviews Mark Leong
Mark has a diverse background spanning sports recovery, movement, financial services, media, and technology, serving as both a consultant and senior executive. As an instructor, he specializes in integrating breathwork into movement and recovery. In management, Marc applies quantitative methods to business processes and investment decisions. He is a certified FRC Mobility Specialist and Functional Breathing Instructor, with additional expertise gained from completing Data Scientist in R and Programming in R courses.
Connect with Mark:
https://www.linkedin.com/in/mark-leong-b6a68b134/https://www.rigsrecovery.com.au/
https://www.instagram.com/rigsrecovery/
---Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcastThis weeks special
Periodisation for Periods: How to train women around their monthly cycle
Click here to learn moreThanks to our sponsors MEALZEE. Meal planning made easy. Choose from read
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In this episode of Fitness Education Online podcast Jono interviews Dan Henderson
Dan Henderson is the founder of Fitness Profit and a seasoned Fitness Business Coach and Gym Mentor with over ten years of experience. He helps personal trainers and fitness professionals succeed by providing expert guidance in generating gym leads and boosting memberships. Dan offers specialized programs like the Elite Program and Facebook Ads Academy, designed to build profitable businesses for fitness professionals. Through his podcast, Profit Made Simple, he shares practical advice on lead generation and advertising optimization. His goal is to help clients achieve more freedom and success in their fitness businesses.Register for Dan's Workshop:
Register here: https://daniel-henderson.mykajabi.com/2025-marketing-mastery🔹 Use code: FEO at checkout to claim your exclusive discount
Connect with Dan
Facebook: https://www.facebook.com/kettlebellinstitute.com.au
Instagram: https://www.instagram.com/coachdanhenderson/
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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Rachelle Doss
Rachelle has over 10 years experience working in fitness and health as a personal trainer, nutritionist and law of attraction life coach.She’s a registered with AARPN and is very passionate about individualised and science based approaches to health and wellbeing through eating and exercise.
Connect with Rachelle:https://www.instagram.com/healthynothungrypodcast/
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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Jess Kennedy
Jess is a Qualified Personal Trainer with Degree in Nutrition. She has certifications in Stress, Sleep & Recovery Management and Precision Nutrition Level 1. She's also a Functional Health Practioner - IOHConnect with Jess
https://www.kennedyshealthcoaching.com.au/home
https://www.facebook.com/jess.schneider27
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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Corinne Blight.
Corinne Blight is the founder of Limitless Fitness & Nutrition, a live & online group fitness community, making fitness fun, uplifting & energetic for women new to or re-starting their fitness journey!
She was awarded the 2021, Female Group Fitness Instructor of the Year award in October 2021. This award recognises the top performing Group Fitness Instructor in Australia and the outstanding work they do to help more Australian’s move, more often!
Connect with Corrine
https://www.limitlessfitnessnutrition.com.au/meet-corinne
https://www.instagram.com/corinne_fitnessnutrition/
https://www.facebook.com/corinneblightlimitlessfitness---
Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Veronika Larisova
Veronika is an Exercise Physiologist (ESSA), Strength and Conditioning Coach (ASCA), Sports Coach (SMA), Personal Trainer, FitGenes practitioner and Matrix Fitness Australia master trainer.As a Nutritionist and Exercise Physiologist she's worked with pro sporting teams, Olympic athletes and Hollywood celebs. She’s the founder of Chef Nutrition.
Connect with Veronika
https://veronikalarisova.com/
https://www.instagram.com/veronikalarisova/
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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Dr. Renee Rogers.
Dr. Renee Rogers is an expert in bio-behavioral healthy lifestyle intervention, integration with medical care, and platform design with a focus on changing behavior in a relevant way. Currently, Dr. Rogers is focused on researching and educating on the role of exercise/physical activity/lifestyle with the medical management of obesity, chronic conditions, and healthy aging.
Connect with Dr. Renee
https://www.linkedin.com/in/renee-j-rogers-phd/---
Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
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In this episode of Fitness Education Online podcast Jono interviews Michael and Gordon from Platinum PT Academy
Michael - https://www.facebook.com/michael.pritchatt/Gordon - https://www.facebook.com/gordon.kahara
https://www.instagram.com/platinumptacademy
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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Matt from Virtfit.
Virtfit is A software that is build specifically to all types of gyms and personal trainer. Its a white label app so any personal trainers can customized according to their niche and branding.
Check it here: https://www.virtfit.net/
Connect with Matt:
https://www.facebook.com/matt.schmechtig/---
Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Jose Horn
Jose is the National Licensing Manager - OneMusic AustraliaConnect with Jose Horn
https://www.linkedin.com/in/jose-horn-37421321/
https://www.facebook.com/onemusicau---
Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Natasha Wakefield
Natasha is the Owner & Podcaster at Girl Fit Method.Connect with Natasha:
https://www.instagram.com/girlfitmethod/https://www.facebook.com/natasha.wakefield.3
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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Cliff Harvey
DR CLIFF HARVEY IS an author, clinician and researcher.He is a leader in the field of carb-appropriate clinical and sports nutrition and the Founder of the Holistic Performance Institute
Connect with Cliff Harvey:
https://www.holisticperformance.institute/https://www.facebook.com/cliffdog
---Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Ben Siong.
Ben is the Founder and Master Strength Coach at Australian Strength Performance.His expertise in specifically combining specific training protocols with optimal nutrition, has seen him produce top ranked athletes in over 16 different sports as well as champion bodybuilders, fitness models and pageant queens, including Miss Australia 2011 and Miss Malaysia 2012.
Training Principles of Fat Loss (15CECs): https://fitnesseducationonline.com.au/product/training-principles-of-fat-loss/Hypertrophy Essentials for Fitness Professionals (10CECs):
https://fitnesseducationonline.com.au/product/hypertrophy/
---Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Ben Siong.
Ben is the Founder and Master Strength Coach at Australian Strength Performance.His expertise in specifically combining specific training protocols with optimal nutrition, has seen him produce top ranked athletes in over 16 different sports as well as champion bodybuilders, fitness models and pageant queens, including Miss Australia 2011 and Miss Malaysia 2012.
Training Principles of Fat Loss (15CECs): https://fitnesseducationonline.com.au/product/training-principles-of-fat-loss/Hypertrophy Essentials for Fitness Professionals (10CECs):
https://fitnesseducationonline.com.au/product/hypertrophy/
---Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
In this episode of Fitness Education Online podcast Jono interviews Ben Siong.
Ben is the Founder and Master Strength Coach at Australian Strength Performance.His expertise in specifically combining specific training protocols with optimal nutrition, has seen him produce top ranked athletes in over 16 different sports as well as champion bodybuilders, fitness models and pageant queens, including Miss Australia 2011 and Miss Malaysia 2012.
Training Principles of Fat Loss (15CECs): https://fitnesseducationonline.com.au/product/training-principles-of-fat-loss/Hypertrophy Essentials for Fitness Professionals (10CECs):
https://fitnesseducationonline.com.au/product/hypertrophy/
---Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
Welcome to Fitness Education Online Podcast
In this episode of Fitness Education Online podcast Jono interviews Ben Siong.
Ben is the Founder and Master Strength Coach at Australian Strength Performance.His expertise in specifically combining specific training protocols with optimal nutrition, has seen him produce top ranked athletes in over 16 different sports as well as champion bodybuilders, fitness models and pageant queens, including Miss Australia 2011 and Miss Malaysia 2012.
Training Principles of Fat Loss (15CECs): https://fitnesseducationonline.com.au/product/training-principles-of-fat-loss/Hypertrophy Essentials for Fitness Professionals (10CECs):
https://fitnesseducationonline.com.au/product/hypertrophy/
---Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
Welcome to Fitness Education Online Podcast
In this episode of Fitness Education Online podcast Jono interviews Eric Helms.
Eric is an Accredited Sport Nutritionist and holds a PhD in Sport and Exercise. A trainer since the early 2000’s, he currently coaches drug free strength and physique competitors part time at 3D Muscle Journey, of which he is also a cofounder and the scientific advisor. He’s an AUT Research Fellow at the Sports Performance Research Institute New Zealand in the Strength & Conditioning and Sports Physiology and Nutrition research groups.
Connect with Eric:
https://www.instagram.com/helms3dmj
https://3dmusclejourney.com/coaching/----
Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast -
Welcome to Fitness Education Online Podcast
In this episode of Fitness Education Online podcast Jono interviews Dan Williams.
Dan Williams is the Director at Range of Motion. He’s an Accredited Exercise Physiologist and Sports Scientist with a Bachlor of Science (Exercise and Health) and a Bachelor of Exercise Rehabilitation Science.Connect with Dan:
https://www.linkedin.com/in/dan-williams-range-of-motion/
rangeofmotion.net.au/ (Company)
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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Online
www.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast - Visa fler
