Avsnitt
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In the latest episode of Bitesized, I sat down with Davin Gentry is founder of Diet Starts Monday, an LA based fashion brand that emphasizes the importance of taking action today not waiting for tomorrow.
Born and raised in Kentucky, Davin’s entrepreneurial journey began with hand painting t-shirts to create unique pieces for himself due to a lack of options in his small town. Davin studied graphic design before starting his journey in the fashion industry with jewelry brand Premium Co, before launching Diet Starts Monday in 2016.
We dived into the challenges of being from a small town with big ambitions, how Davin stays connected to his roots with a focus on giving back, the trends he is seeing in the fashion industry, his entrepreneurial journey, and what it’s taught him about himself, his creative process & approach to brand building and so much more.
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.
Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe
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Aaron Nosbisch, serial entrepreneur and the founder of Brez, a microdosed herbal social tonic brand, shares his groundbreaking journey in the beverage industry. We explore how his innovative mindset helped him navigate complex advertising landscapes and disrupt traditional alcohol markets with plant-based, functional beverages.
Covered in the Episode:
- Aaron’s early career in e-commerce and influencer marketing from the MySpace era.
- Founding Luycd and overcoming challenges in cannabis advertising.
- The creation and rapid success of Brez, with revenue growth from $2.5M to $25M in just over a year.
- Why breaking industry norms leads to outsized returns.
- Strategies for advertising cannabis and CBD products in a restrictive environment.
- The concept of "functional drinking" as a healthier alternative to alcohol.
- How Brez aims to create positive, social experiences without the downsides of alcohol.
- The challenges and opportunities in launching a brand in an emerging market.
- Aaron’s approach to innovation: following the rules creatively and building on top of them.
- Insights on the future of alcohol alternatives and the potential for disruption.
- Aaron’s views on consumer behavior and the evolving perceptions around alcohol.
+ So much more!
🤝
Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
Connect with Daniel on Twitter: https://x.com/foodog85
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
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Saknas det avsnitt?
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Michael Chernow is a serial entrepreneur, wellness advocate, and the founder of Kreatures of Habit, a brand dedicated to helping people build positive daily routines through nutrition and lifestyle.
We dived into Michael’s personal journey of overcoming personal struggles, including substance abuse, transforming his life through positive habits, and how he’s shaping the future of wellness.
Covered in the Episode:
Michael Chernow’s journey as an entrepreneur, from his early days in New York to building successful restaurants.The power of building a business culture from the inside out.The transition from restaurant business to D2C with Kreatures of Habit.The importance of self-awareness and surrounding yourself with the right team.How entrepreneurship is about getting back up after failure.Managing a personal brand alongside building businesses.How Michael’s morning routine and habits shaped his life and business.Why it’s essential to have a clear vision and timeline for success.Overcoming personal struggles, including substance abuse, and transforming through positive habits.The role of community and personal connection in business growth. Long-term plans for Kreatures of Habit, including new product development and an acquisition target for 2028.Michael’s views on the glamorization of entrepreneurship and the reality of navigating ups and downs.Legacy as a person who does what he says and the value of keeping your word. + so much more.🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.
Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe
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Jake Karls is co-founder & rainmaker of Mid-Day Squares, Forbes 30 under 30, EY entrepreneur of the year finalist 2024, and the only guy I’ve seen post videos of him dancing with customers & partners on LinkedIn.
Jake is the epitome of how building a personal brand, leading with authenticity and vulnerability is a powerful way brands and brand founders can connect with consumers. We dived into effective storytelling for brands, why traditional marketing no longer works and explored Jake's journey from being lost and without direction, to joining Mid-Day squares, selling over 40 Million Bars of Chocolate and the highs and lows throughout that journey.
Covered in the Episode:
The power & importance of your mindset & self awareness.WTH is a rainmaker? And why do we need more of them in businesses?De-stigmatizing therapy.What led to Jake needing to make a change in his life.Effective storytelling for brands.Selling more chocolate bars than the population of Canada: what drove Mid-Day Squares success.The truth about entrepreneurship: how to navigate the ups and downs.Why traditional marketing tactics don't work.🎧🎥
Listen on Apple: https://tinyurl.com/Bitesized-Apple
Watch on YouTube: https://tinyurl.com/Bitesized-YouTube
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, ecom and entrepreneurship insights, analysis and tips delivered straight to your inbox.
Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe
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Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.
With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.
Covered in the full Episode:
How his background in finance led to founding Create: and what it taught him about the DTC model.Modernizing and de-stigmatizing Creatine usage.Building and scaling a successful Subscription model for CPG.Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.How coming from a family of entrepreneurs shaped his thinking.The journey of expanding from DTC to Retail / omni channel.Product expansion and navigating FDA.2024 DTC predictions.+ much much more🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.
Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe
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Conor Begley is Chief Strategy Officer at CreatorIQ, an Influencer and creator platform that works with some of the worlds biggest brands including Nike, Disney, Estee Lauder & more.
Many brands try and fail at influencer marketing. Why?
In this episode we dive into how brands have scaled successfully off the back of effective influencer marketing, what smaller brands can learn from the likes of Gymshark and Skims, the explosion of the creator economy and shifts in how platforms like Meta, TikTok and YouTube are supporting enhanced opportunities for brands to drive brand awareness and growth through influencer and creator partnerships.
🤝
Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
Connect with Daniel on Twitter:https://x.com/foodog85
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.
Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe
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This week’s guest is Noah Tucker, founder and CEO of Social Snowball, an affiliate & referral marketing platform for eCommerce. Their modern and automated affiliate programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Javy Coffee.
Covered in the Episode:
Noah’s entrepreneurial journey and what sparked Noah to build Social Snowball, catered to DTC and eCommerce brandsThe ‘murky’ world of affiliate marketing, and how its evolved over time to what Noah calls ‘modern affiliates’The different types of Affiliates, from influencers, creators, customers and moreTurning customers into AffiliatesThe power of owning your affiliate customer acquisition channelUsing performance incentives to drive effective affiliate partnershipsHow to win with affiliate marketing, from discovery, content to affiliate agreementsThe Do’s and Don’ts of building a revenue driving affiliate and referral programIt's an affiliate 101 master class on how to set up, scale and drive revenue for your brand through affiliate marketing.
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.
Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe
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Dave Rekuc is President of skincare brand Bambu Earth, and a 15 year veteran in e-commerce, initially starting by helping his dad sell backpacks online in 2007. Bit by the concept of modeling out the math behind marketing, it kickstarted Dave’s journey that saw him lead marketing at several companies both agency side and brand side.
Bambu Earth is a primarily DTC natural skincare brand & Dave gave incredible, detailed insight into what it takes to scale brands from sub $100k in annual revenue and how whats needed to scale a brand changes as you move through the gears of growth.
It’s a consumer mindset, tactical marketing heavy episode, that goes into great detail on how Dave has helped scale Bambu to 8-figures, with many lessons and takeaways that other brand founders and marketers can apply to their business.
Covered in the Episode:
Tactics used to scale Bambu Earth to an 8-figure brandWhy working at agencies gives you a leg-up to work at brands later in your careerMarketing advice for brands at different levels of scaleSelling benefits vs features (is it that black and white?)How to have fewer competitors as a brand and battle a transient consumer mindset, especially within beauty.When it's time to diversify your marketing channelsFixed costs vs distribution: e-commerce brand financials 101How to get consumers to purchase products at higher price pointsHis take on authentic customer reviews and market researchCGC vs UGC content (and AGC!)Aligning funnels to different products and how that led to growth for BambuBambu Earth's digital marketing strategy for the next 2-3 years🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, e-com and entrepreneurship insights, analysis with actionable takeaways you can apply today.
Read by over 2,000+ Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe
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Collin is the founder and CEO of Llovesick, an LA based fashion brand that’s bringing meaning to brand building. We dived into Collins youth in Ohio, how losing his way in life & chasing money doing medical sales ultimately led him to starting the brand.
Covered in the Episode:
Finding his purpose: from medical sales to founding the brand with personal meaning: "I don't know if it's gonna make me money, but I think it's gonna make me happy."The meaning behind the name "Llovesick" and what’s with the L's?.Getting product on MBA, NFL, UFC stars as a launchpad for the brand.How he leant into Gorilla marketing and social media, lessons from Jerry Lorenzo & the power of word of mouth marketing.The marketing tactics and focus on content marketing used to drive rapid growth.Advice if you are feeling stuck in a job or career you have no passion for.How social media has skewed what ‘success’ truly means.Collin's advice to people wanting or in early stages of starting a brand.Why he believes entrepreneurship is a blessing and a curse.How he deals with failure: "Discipline gets you through anything."🤝
Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
Check out Llovesick: https://llovesick.com
Connect with Collin on Instagram: https://www.instagram.com/collinmcmannis
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
Subscribe to the Bitesized Newsletter 📧
Growth marketing, ecommerce and entrepreneurship insights & tips delivered straight to your inbox with actionable takeaways you can apply today.
Join here: bitesized.beehiiv.com/subscribe
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What has the rise of the creator conomy meant for creators, consumers and brands?
Former Puma Marketing Director and founder of Unmtchd.Brands, Oana Leonte gives her take.
If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!
🤝
Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
Connect with Daniel on Twitter: https://x.com/foodog85
Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/
Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/
🎧🎥
Listen on Spotify: https://tinyurl.com/Bitesized-Spotify
Listen on Apple: https://tinyurl.com/Bitesized-Apple
Watch on YouTube: https://tinyurl.com/Bitesized-YouTube
Follow on Instagram: https://tinyurl.com/Bitesized-Instagram
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
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Brand Loyalty Is DEAD
Oana is a former Marketing Director at PUMA, founder and host of The Unmtchd. Podcast and recently launched Unmtchd Brands, a brand evolution lab dedicated to helping consumer brands evolve and scale at the pace of today, specializing in brand and marketing strategy & IP / tech integration.
Oana brings a great perspective to brand marketing. How all marketing is to drive sales. How brands should be thinking about and using storytelling in their marketing & how the shifts in consumerism has has changed how brands need to be thinking about driving and fostering brand loyalty.
Oana is a wealth of brand marketing and consumer psychology knowledge, it’s a must listen episode!
Covered in the Episode:
Career story and lessons learnt: from the world of entertainment, fashion and entrepreneurship.What working at Disney, Paramount, Puma taught her about brand & performance marketing.How brands should be thinking about influencers and creators.Why brand loyalty is dead. And what brands should do about it.The fallacy of ‘consumer first’ marketing.How brands can win with storytelling.The growth and future of Celebrity brands.“We don’t need more brands, we need better brands”.+ way, way more.🤝
Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/
Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/
Sponsors:
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Vetted Creators to upscale your Paid Social 🤝
Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.
Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.
Learn more at https://tinyurl.com/InsensePro
Convert more traffic with Post-Click Optimization 📈
FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.
Learn more at https://tinyurl.com/fermatcommerce
-
Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.
With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.
Covered in the Episode:
How his background in finance led to founding Create: and what it taught him about the DTC model.Modernizing and de-stigmatizing Creatine usage.Building and scaling a successful Subscription model for CPG.Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.How coming from a family of entrepreneurs shaped his thinking.The journey of expanding from DTC to Retail / omni channel.Product expansion and navigating FDA.2024 DTC predictions.+ much much moreFull Episode is available NOW on Spotify, Apple and YouTube.
If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!
Episode Links: https://linktr.ee/BITESIZED.Podcast
🤝
Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
Connect with Daniel on Twitter: https://x.com/foodog85
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-mccormick-969117101/
Connect with Dan on Twitter: https://x.com/damccormick13
🎧🎥
Listen on Apple: https://tinyurl.com/Bitesized-Apple
Watch on YouTube: https://tinyurl.com/Bitesized-YouTube
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative
Subscribe to the Bitesized Newsletter 📧
Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.
Read by over 2,000 Founders, Brand Builders, Marketers join here: https://bitesized.beehiiv.com/subscribe
Have feedback? Send me an email: [email protected]
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The truth about entrepreneurship!
Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now. If you are an entrepreneur, a retention or lifecycle marketer, building SaaS, you will want to listen to this episode.
Covered in the Episode:
From running an agency to launching a software company - Jess’s entrepreneurial journeyThe emotional hurdles with running a service based companyThe importance of separating your identity from your businessJess's key learnings on hiring, operations, scalingFrom start up to scaling - how to navigate the seasons of business growthA 101 on Retention Marketing for DTC brands - and what so many get wrong!The importance of understanding consumer psychology to be the best marketerWhat companies should be focused on at different stages of scaleJess's take on using platforms to support retention marketing and how that changes at different levels of scale+ much much moreFull Episode is available NOW on Spotify, Apple and YouTube.
If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!
🤝
Connect with Daniel on LinkedIn: linkedin.com/in/danieljamesgraham/
Connect with Daniel on Twitter: https://x.com/foodog85
Connect with Jess on LinkedIn: www.linkedin.com/in/jesschann/
Connect with Jess on Twitter: x.com/jjesschan
🎧🎥
Listen on Apple: tinyurl.com/Bitesized-Apple
Watch on YouTube: tinyurl.com/Bitesized-YouTube
🔗
Ship More Winning Ads With Motion 🚀
Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: tinyurl.com/motioncreative
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'Creative is your targeting'.... but why?
It's not just because of data loss.
Platforms are feeding you content, relevant to your interests.
If its not immediately compelling and relevant, 'your ads are TOAST'
Its not just about attention, its about RELEVANT attention.
Barry Hott and I talk through how to win with advertising on social platforms in 2024.
Listen to the full episode: HERE
Need help understanding your ad performance? MOTION is the only platform that breaks down your ad creative performance, by funnel stage in customizable and easy to interpret reporting. It's helped my agency ship thousands of winning ads across over $40M in Social Ad Spend in the last 12 months.
Check it out and get a free demo HERE
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Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2.
Episode includes:
How to win with social media ads in 2024Media buying vs creative strategyWhy media buyers shouldn't wear the finance hatOrganic social and the role it plays in growth marketingThe interplay between Brand & Performance marketingWhy marketing should influence product developmentThe differences for growth teams being agency side / brand sideThe ultimate conversion funnel for ecommerce growthBarry's 2024 predictions for contentWatch Bitesized on YouTube HERE
Follow Daniel on LinkedIn: HERE
Follow Daniel on Twitter: HERE
Follow Barry on LinkedIn: HERE
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $40M in META ad spend in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
Start shipping more winning ads HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
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In 2024, amidst a sea of digital noise and fleeting trends, building a robust community around your brand isn't just beneficial – it's essential. In an era where authenticity reigns supreme and consumer trust is hard-won, fostering a loyal community cultivates a stronghold of support, advocacy, and longevity for your brand.
This community becomes the heartbeat of your brand, driving innovation, providing invaluable feedback, and amplifying your message through brand advocacy.
Moreover, in an age where social connection is more virtual than ever, nurturing a genuine community offers a sense of belonging and shared purpose, creating lasting relationships that transcend transactions. In 2024, the brands that thrive are those that prioritize building authentic connection with their consumers, recognizing that community isn't just a strategy – it's the cornerstone of sustainable success.
Ross Mackay, founder of Cadence and Daring Foods gives his take on why brand and community matters and how to develop and cultivate this within your brand.
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In the first of the NEW in-person 'Extra Bite' formats of Bitesized Podcast I had the pleasure of taking to Ross Mackay - founder of Daring Foods, Co-Founder Cadence & one of the most inspirational founders I've met.
The episode is packed full of insight into Ross entrepreneurial journey. I was inspired and motivated talking to him about his approach to business, entrepreneurship, fitness, leadership & for anyone starting or even like me, some way down the path of building teams and companies, it's a must listen.
Episode Includes:
- Moving to the US from Scotland fueled by a dream
- Starting his first company in a competitive, nascent space
- Raising Capital
- Building a brand and a community
- The 'new era' of entrepreneurship - the anti hustle culture
- The highs and lows of entrepreneurship and how he's navigated his way through it
- The role fitness plays in his life and how it supports his business ventures
+ so so much more
Ross has also just launched his new hydration brand, Cadence, with George Heaton, founder of fashion brand Represent - learn more here: https://lnkd.in/g6PcHgM6
Follow Ross on Instagram: HERE
Follow Ross on YouTube: HERE
Follow Daniel on LinkedIn: HERE
Follow Daniel on Instagram: HERE
Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
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Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.
In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:
Chris's journey from non profits to agencies and working with 300+ brandsThe biggest takeaways for ecomm & growth marketing in 2023The agency landscape shift: from executional partners to strategic partnersShifts in core platforms last year: the year of AIThe keys to customer acquisition successThe agency / in-house dynamic: how to winHow to utilize consumer insights to inform strategyBFCM 2023 takeaways and predictions for BFCM 2024 Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter#1 advice for brands under $10M in 2024Predictions, emerging trends and hot takes for 2024Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
Follow Daniel on LinkedIn: HERE
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Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it?
What cant be denied though is the part digital and social media play in consumer discovery.
For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales.
Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode.
A must listen for every CPG brand marketer.
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
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‘Be ok making imperfect decisions!’
Dillon is Co-Founder and CEO of the better for you PB&J brand Chubby Snacks.
Coming from a digital marketing background, Chubby Snacks came from humble beginnings; with Dillon and his co-founders making and shipping PB&J snacks from their kitchens and has grown into a truly disruptive brand in the better for you snack space.
Check Out Chubby Snacks HERE
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
- Visa fler
