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Welcome to Beyond the Clinic, Episode 58 đď¸
Hello and welcome. I am Sarah Almond Bushell, and today we are diving into a question I hear all the time: how do you build an audience before you have anything to sell? Picture this: an early morning, the house is quiet, and you are at your kitchen table with a cuppa, feeling that familiar buzz of excitement and nerves. You want to build a business, you feel the calling, but you are not sure where to begin with your audience.
Episode Summary đ
In this episode, I am sharing my step-by-step approach for growing an engaged audience from scratch, even if you are still working NHS shifts, juggling family life, or feeling a bit lost on social media. Building an audience is not about fame or becoming an influencer. It is about trust, connection, and showing up as your authentic self, long before you ever try to sell.
You will hear how I started out, from posting late-night tips in my pyjamas to building a thriving community. I am sharing practical strategies, real-life examples, and the mindset shifts that make audience building feel doable, not daunting. By the end of this episode, you will have a clear, actionable plan to start connecting with the right people, one step at a time.
Key Takeaways â¨
Start Before You Are Ready
You do not need a polished offer or a perfect niche to begin. Simply show up, share what you know, and listen to what your audience needs.Focus on Connection, Not Perfection
Your audience wants to feel seen and understood. Share pain points, micro-education, and behind-the-scenes glimpses to foster real relationships.Consistency Over Constant Posting
You do not need to post every day, just consistently. Mark it in your diary, keep it manageable, and trust that small actions add up.Engage Authentically
Meaningful comments on other peopleâs content and genuine interactions in your niche help you build relationships and attract new followers.Imperfect Action Builds Momentum
Forget waiting for the perfect plan. Take small, brave steps and adjust as you go. Your audience will grow as you grow.Thank You for Listening đ
Thank you for joining me today. If this episode gave you the nudge you needed, please share it with a friend who is just starting out. Remember, you do not need to have it all figured out before you begin. You simply need to start showing up, one conversation at a time.
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome along to episode 57. This episode is a deeply personal one that Iâve titled The Season That My Business Nearly Broke and What I Did Next. Itâs a vulnerable share, and if Iâm honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges.
Episode Summary đ
In todayâs episode, I take you through the highs and lows of my journey over the past two years. My business, The Childrenâs Nutritionist, went from thriving, 150,000 monthly visitors, 500 new email subscribers each month, and incredible social media engagement - to a sudden and dramatic decline.
I share the honest truth about what happened when my website traffic tanked, my engagement flatlined, and I was left wondering if all my hard work had been for nothing. But this isnât just a story of struggle. Itâs about resilience, adaptation, and finding new ways to thrive.
If youâve ever felt like youâre doing everything right but still seeing your results dry up, this episode is for you.
Key Takeaways â¨
You Are Not Your Metrics: Your worth isnât defined by page views, likes, or open rates. Numbers will rise and fall, but your expertise, passion, and commitment to helping others are what truly matter.Connection Over Content: Building real relationships with your audience is far more valuable than chasing algorithms. Trust and human connection are the real currency in todayâs online business world.Business Is a Journey: Success isnât a one-time decision. Itâs a series of small, brave choices made every single day. Growth often comes from the messy, uncertain moments, not just the wins.Stay Curious and Open: The business landscape evolves quickly. Clinging to outdated strategies is like building on quicksand. Stay curious, keep learning, and adapt to the changes.Success Is Inevitable If You Donât Give Up: Resilience is key. Keep showing up, even when it feels like no one is watching, and believe that your success is just a matter of when, not if.Letâs Connect đŹ
If todayâs episode resonated with you, Iâd love to hear from you. Tag me on Instagram, reply to one of my emails, or share this episode with someone who needs to hear it.
Until next time, keep believing, keep adapting, and keep building the business and life you truly want. Bye for now! đ
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Saknas det avsnitt?
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Welcome! đď¸
Hello and welcome to todayâs episode! Today, weâre diving into a topic that might feel a bit daunting but is absolutely transformative for your business: visibility. Donât worry, though â this isnât about being loud or going viral. Weâre talking about safe, confidence-building visibility that feels good, helps you attract clients, and grows your income. If youâre naturally an introvert like me, this episode is just for you.Episode Summary
In this episode, I share my personal journey of overcoming the fear of being seen. Youâll hear about the mindset work that changed everything for me and discover five simple, actionable steps you can take today to start showing up in a way that builds trust and leads to bookings. Whether the thought of posting makes you sweat or youâve been stuck overthinking every little detail, by the end of this episode, youâll know how to show up authentically and confidently.Key Takeaways
đ Visibility isnât about being loud; itâs about being open to being seen and heard.
đ Perfectionism is just fear in disguise. You donât need to be perfect to be powerful, but you do need to be present.
đ Small, consistent actions paired with mindset shifts can lead to big results.
đ Your ideal clients canât find you if youâre hiding. Showing up is the key to connection and growth.Resources & Links
âĄď¸ My five-part visibility roadmap, Show Up and Shine, is packed with simple actions to help you build confidence, credibility, and clients.
âĄď¸ Need support with visibility? DM me on Instagram for personalised tips and encouragement.Call to Action
Your action step for today: Pick one of the five Show Up and Shineactions we covered and actually do it. Donât wait for the perfect moment. Start small, start safe, but start today. Visibility is a daily practice, and itâs the key to building a business that truly makes a difference in your life.Thank you for tuning in! Remember, your people canât find you if youâre hiding. When you show up, everything changes. Bye for now! đ
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone whoâs done it before. In todayâs episode, Iâm lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: itâs not as hard as you think!
So, grab a cuppa, get comfy, and letâs dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes to avoid. Oh, and Iâll be sharing the story of a client who went from a nervous wreck to a five-figure launch without even creating her content first.
đ Episode Summary
In this episode, Iâm breaking down the five core steps to turn your quiet idea into a sold-out offer. Weâll talk about:
The mindset shifts you need to stop sabotaging your success.The strategy that works, even if your audience is small or you donât feel salesy.The mistakes I made (and see others make) so you can avoid them.Real-life examples, including how my client Dahlia sold out her program and made over ÂŁ11,000 in just 10 days.If youâve ever thought launching was only for the big names or that youâre not ready, this episode will flip that on its head.
⨠Key Takeaways
Mindset is everything: Launching isnât just about strategy. If you donât believe in your offer, it will show in how you price, promote, and show up.Warm up your audience: A successful launch starts weeks, even months, before you open the cart. Build anticipation and trust by sharing valuable, engaging content.Validate before you create: Donât waste time building something nobody wants. Test your idea, get feedback, and even pre-sell your offer to confirm interest.Sell through service: Use launch events like webinars or challenges to showcase your expertise and connect with your audience. Selling is about helping, not pushing.Finish strong: Most sales happen in the final 48 hours. Keep the energy high, answer objections, and remind your audience of the deadline with compassion.đ˘ Call to Action
Launching doesnât have to feel overwhelming or out of reach. With the right mindset, strategy, and support, you can create a launch that feels aligned, exciting, and profitable. If youâre ready to take the next step, book a free discovery call with me today. Letâs make your next launch the one that changes everything.I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hi, Iâm Sarah Almond Bushell, and if youâve ever wondered why people are watching your stories, liking your posts, but still not buying, then youâre in the right place. Today, weâre diving into the real reason your audience isnât converting. Spoiler alert: itâs not your offer or content. Itâs because youâve skipped the most overlooked step in marketing strategy.
In this episode, Iâm sharing how to build trust in teeny tiny ways that quietly but powerfully warm up your audience to work with you. These micro conversions are simple, quick, and perfect for busy business owners juggling life, work, and reheated coffee.
Episode Summary
Youâre showing up online, sharing tips, posting stories, and still⌠nothing. Itâs not you. The issue is your audience hasnât been warmed up enough yet. Selling straight from a hello is like proposing marriage on a first date. Micro conversions are the gentle breadcrumbs that build trust and connection over time, helping your audience feel seen, understood, and ready to say yes.
Key Takeaways
Micro conversions are magic: Small actions like polls and questions create big results.Actionable content is key: Add tiny calls to action to every post.Use Instagram stories daily: Polls, sliders, and question boxes make engagement easy.Start conversations: End posts with fun, low-stakes questions.Trust the process: You donât need a big audience, just the right actions.Resources & Links
Free Guide: How to Get Your First or Next 10 Clients â Includes scripts, strategies, and a tracker to keep you motivated: https://www.sarahalmondbushell.com/next-10-clients Share your biggest takeaway from todayâs episode. Iâd love to hear it!Your Action Step for Today
Review your last three posts. Did you invite interaction? If not, tweak one and add a micro conversion like a poll or question, then share it again. These small, intentional moves will help build trust and attract your next client.
Thank you for tuning in to Beyond the Clinic. Letâs start warming up your audience the smart way. Bye for now!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Have you ever felt like your message just isnât landing? Youâre posting on Instagram, writing emails, updating your website, maybe even blogging or running ads, but the response isnât what youâd hoped for. When someone does reach out, theyâre unsure, vague, and often just asking, âHow much do you charge?â before disappearing.
If this sounds familiar, it might be a messaging clarity issue. In this episode, I dive into why not having a niche, or having one that is too broad or not in demand, could be the reason your business feels stuck. I share my story of starting out as a general paediatric dietitian, what changed when I finally niched down, and how you can apply those same steps to get unstuck in your own business.
Episode Summary
In this episode, I tackle the fear of niching down and why it is the key to clarity, connection, and a thriving business. I talk about how staying broad can keep you blurry and why specificity in your messaging is what makes your dream clients say, âYes, that is me.âI share my journey from being a jack-of-all-trades paediatric dietitian to becoming the go-to expert for fussy eaters, and how that decision transformed my business. I also walk you through the five steps to finding your niche:
Identifying who you get the best results for.Pinpointing the specific problem you solve.Understanding their audience and emotional needs.Checking for demand in the market.Declaring and owning your niche with confidence.If you have been stuck in generalist limbo, this episode will give you the tools to finally niche down and create a business that flows with ease.
Key Takeaways
Specificity is key: Broad messaging keeps you blurry, while clear and specific messaging makes you unforgettable.Fear of niching is normal: It is not about locking yourself in a box, but about choosing a direction and building clarity.Solve urgent problems: Focus on bleeding neck problems, not stubbed toes.Know your audience deeply: Understand their daily lives, secret worries, and what keeps them up at night.Demand matters: A niche is not just about passion, it needs to be something people are willing to pay to fix.Letâs take action
Who do you get the best results for?What specific problem are they struggling with?Is it an urgent problem or something they can live with?Are people already paying to solve this problem?
Take 10 minutes today to reflect on your niche. Answer these four questions:When you find clarity in your niche, everything el
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
In this special anniversary episode of Beyond the Clinic, Iâm celebrating one incredible year of podcasting! Over the past 12 months, weâve explored everything from scaling your business and creating passive income to overcoming mindset blocks and navigating the highs and lows of entrepreneurship. Today, Iâm taking you behind the scenes, sharing lessons learned, top episodes to revisit, and inspirational guest stories. Plus, Iâll reveal whatâs next for Beyond the Clinic in year two, including exciting new offers and collaborations.
Episode Summary
This episode reflects on the growth and breakthroughs weâve achieved together. I highlight the top five most downloaded episodes and share inspirational stories of dietitians and healthcare professionals whoâve transformed their careers. I also discuss plans for year two, including new coaching offers, digital products, and expanding support to more healthcare professionals. Finally, I invite you to join my free three-day live event, The Freedom Formula, designed to help you create a business that gives you more income, impact, and freedom.Key Takeaways
Top Five Episodes to Revisit:Making Money from Selling Digital Guides and eBooks (Episode 2)How to Run a Successful Business Without Social Media (Episode 1)How to Turn Your Professional Expertise into an Online Course (Episode 3)How to Do Market Research Effectively (Episode 4)How to Attract More Clients (Episode 7)Inspirational Guest Stories:Kirsten Jackson (Episode 13): From private practice to global IBS expert.Nic Ludlum-Raine (Episode 14): Building a career as an influencer.Ro Huntriss (Episode 16): Pioneering fertility nutrition.Rosie Martin (Episodes 21 & 47): Scaling a business with automation.Whatâs Next for Beyond the Clinic:New digital products offering quick wins for healthcare professionals.VIP strategy days for fast-track success.Expanding support to a wider audience of healthcare professionals.Call to Action
Revisit one of the top five episodes mentioned above. Whether itâs learning how to create passive income, market your business without social media, or turn your expertise into a course, these episodes are packed with actionable strategies. Thank you for being part of this journey, and I canât wait to see what the next year brings.Register for the Freedom Formula:
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic!
If youâve been feeling stuck in your business, wondering why clients arenât flowing in despite all your hard work, youâre not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices.
In this episode, Iâm sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so letâs dive in!
Episode Summary
Hereâs what weâre covering today:
1ď¸âŁ The Time-for-Money Trap â Why relying solely on one-to-one sessions keeps your income capped and what to do instead.
2ď¸âŁ The Automation Gap â How not having a client attraction system is making business harder than it needs to be.
3ď¸âŁ The Marketing Myth â Why being on directories or having a website isnât actually marketing your business.This episode is all about creating awareness, not blame. Once you understand whatâs been holding you back, you can start making changes that will give you the freedom and flexibility youâve been dreaming of.
Key Takeaways
Mistake #1: Relying on One-to-One Sessions
Trading time for money caps your income. Even if youâre fully booked, your growth is limited by the hours in your day. Itâs time to rethink how you structure your services and pricing.Mistake #2: Lack of Automation
Without a system to bring in leads on autopilot, youâre stuck on a hamster wheel of endless hustle. Automation can help you attract the right clients while saving you time and energy.Mistake #3: Playing Eeny, Meeny, Miny, Moe with Directories
Being listed in directories or having a website isnât enough. Real marketing means reaching people before they even know they need you, building trust, and nurturing them into paying clients.Resources & Links
Episode 22: Learn more about automation and how to buy back your time.Episode 19: Get ideas for creating a lead-generating freebie.Join the Freedom Formula: My free 3-day event where Iâll guide you step-by-step on how to attract dream clients, automate your marketing, and break free from the time-for-money trap. Spots are limited, so sign up now!I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hello, hello and welcome to episode 50 of Beyond the Clinic! I canât quite believe weâve hit this milestone, and Iâm so excited to dive into one of my absolute favourite topics today â doing things better. Better for you, better for your clients, and better for your business. If youâre a healthcare professional or a dietitian like me, this episode is going to be a game-changer. Letâs uplevel together, shall we?
Episode Summary
In this milestone episode, Iâm exploring how to expand your business beyond the traditional one-to-one clinic model. Weâll talk about how you can extend your reach, improve accessibility to your services, and diversify your income streams. Iâll guide you through the challenges of private practice, why single sessions just donât cut it anymore, and how to embrace the creative online space to scale your business without burning out.By the end of this episode, youâll learn:
Why the traditional clinic model might be limiting your growth.The biggest problems with selling single sessions.How creativity in online practice can boost your income and improve client outcomes.Practical steps to get started today.And donât miss the details about my free three-day mini-course, The Freedom Formula, coming this May!
Key Takeaways
⨠The traditional one-to-one clinic model caps your income, limits your reach, and can lead to burnout.
⨠Clients need more than single sessions to achieve lasting transformation â they need structure, accountability, and ongoing support.
⨠Creative business models like group coaching, hybrid programs, and automated pathways allow you to scale your business and improve client outcomes.
⨠Positioning your business as a premium solution helps clients see the value of the transformation you provide, not just the cost of your time.Resources & Links
đ Join my free mini-course, The Freedom Formula, in May 2025 â Iâll walk you through how to expand your expertise into creative, alternative income streams while avoiding burnout.So, whatâs one creative change you can make today? Could you set up a group coaching session? Create an automated email sequence? Or design a resource to guide clients between sessions? Let me know â Iâd love to hear what youâre working on! And donât forget to grab your spot in The Freedom Formula mini-course â itâs completely free and packed with value.
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome
In this episode of Beyond the Clinic, Iâm sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. Itâs a situation that tested my values and left me with some powerful lessons that I want to share with you.
Episode Summary
Have you ever been offered an amazing opportunity but felt uneasy about what it required of you? Thatâs exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals.
In this episode, Iâll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands.
What Youâll Learn
The specific regulations we need to follow as healthcare professionals when working with brands.How to handle pushback from brands or agencies that donât fully understand our responsibilities.Practical steps to protect yourself and your professional integrity in brand collaborations.Why itâs so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice.Resources & Links
DoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006
https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 Approved Health & Nutrition claims:
https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-registerThe advertising standards authority (ASA) and CAP code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.htmlEmail me: [email protected].ukI'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome along to episode 48 of Beyond the Clinic! Iâm Sarah Almond Bushell, and today Iâm talking about the smartest question Iâve ever been asked by a prospective client. Itâs a question that could save you time, money, and energy when choosing the right business mentor. Iâll also be sharing my own approach to CPD (Continuing Professional Development) and why itâs a non-negotiable for me as a coach and mentor. Letâs dive in.
Episode Summary
In this episode, I reflect on a brilliant question a prospective client asked me: "What do you do for CPD?" This simple, yet powerful question is one I wish more people would ask before hiring a coach or mentor. CPD is about staying ahead of the curve, continuously learning, and evolving, qualities that are essential in the fast-moving world of business.Iâll take you behind the scenes of my own CPD practices, from mindset certifications and social media courses to staying informed on industry trends and working with my own mentors. If youâve ever felt stuck, overwhelmed, or unsure about what to focus on to grow your business, this episode will give you clarity and direction.
Key Takeaways
Ask the right questions: Before hiring a coach or mentor, ask how they stay up to date with industry changes.CPD is essential in business: Lifelong learning isnât just for cliniciansâitâs crucial for staying relevant and effective in the business world.Stay ahead of the curve: Business moves fast, and what worked a few years ago might not work today. Keeping up with these changes is key to growth.Mindset matters: Personal development and mindset work are just as important as learning new strategies for business success.Invest in the right learning: Focus on CPD thatâs relevant to your current stage in business to avoid wasting time and money.Resources & Links
Learn more about CPD and working with me: Visit my website.My favourite podcasts for keeping up to date: The Launch Lounge, Smart Passive Income, and Inside Out Entrepreneur.Books Iâm currently revisiting: Mindset by Carol Dweck and Scorecard Marketing by Daniel Priestley.If youâre ready to grow your business and want a coach who prioritises lifelong learning, letâs connect. Visit my website to explore how we can work together. And donât forget to join me for the next episode, where Iâll be sharing why I turned down a five-figure brand deal, an h
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome
Iâm so pleased to welcome back Rosie Martin to the podcast. Rosie joined us in Episode 21, where she shared how she pre-sold her group coaching program and sold out before creating a single asset. Today, Rosie is back to share whatâs happened in her business since then.Over the last six months, Rosie has transitioned her program from live launches to an evergreen model, added a back-end membership to increase customer lifetime value, and created more freedom in her business. Her journey is truly inspiring, and I canât wait for you to hear how sheâs made it all work.
Episode Summary
In this episode, Rosie and I discuss the challenges of live launching and why itâs such a valuable first step before transitioning to evergreen. Rosie shares the tech setup behind her evergreen funnel, the hurdles she faced, and how she overcame them with expert support.We also talk about the benefits of adding a back-end membership to support clients after theyâve completed the program, creating a sense of community and ongoing value. Rosieâs approach has not only transformed her business but also given her more freedom and headspace to focus on what she loves.
If youâre thinking about moving away from live launches or looking to create a scalable, sustainable business model, this episode is packed with practical advice and inspiration.
Key Takeaways
⨠Why live launching is a crucial first step before going evergreen.
⨠The reality of setting up an evergreen funnel (itâs not âset it and forget itâ).
⨠How to overcome tech challenges with the right support.
⨠The benefits of adding a back-end membership for ongoing client value.
⨠How an evergreen model can give you more freedom and flexibility in your business.Resources & Links
đ Rosieâs Website: https://www.rosemarynutrition.co.uk
đ Follow Rosie on Instagram: @plantdieticianrosie
đ Listen to Episode 21: https://www.buzzsprout.com/2320439/episodes/15577627I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic đ
In today's episode, I'm thrilled to share a truly enlightening conversation with my client Tara, who bravely opens up about her journey from choosing the wrong niche to building a thriving diabetes-focused practice. If you've ever felt stuck in your business or questioned your niche choice, this episode is absolutely for you.
Episode Summary đ
Tara's story is one that many health professionals will relate to - starting with a seemingly perfect niche (pre-diabetes) only to discover it wasn't commercially viable. We dive deep into the valuable lessons learned along the way and how she transformed her business by pivoting to type 2 diabetes support.
Key Takeaways đĄ
Why choosing an "empty" niche isn't always hitting the jackpotThe crucial difference between a specialty and a profitable nicheHow to adapt your marketing strategy for healthcare clientsUnderstanding the "bleeding neck vs stubbed toe" concept in health businessThe importance of building trust before selling in healthcareWhy transparency matters in pricing and marketingBrilliant Insights â¨
Marketing in healthcare requires a longer trust-building journeyYour niche isn't just your specialty - it's about attracting your ideal clientHow-to content might grow your following, but not necessarily your client baseThe value of evidence-based business decisionsQuick Fire Round đĽ
Best part of the working day? Walking by the sea at 11am Why diabetes? Making a real impact with clinical skills Tech - love it or hate it? "Hate setting it up, love it once it's running!" Motivation technique? Daily reminder of the big vision Top business lesson? No decisions should be made on a whim
Resources & Links đ
Follow Tara: @TaraBruniNutrition on Instagram
Final Thoughts đ
If you're feeling stuck in your health business or questioning your niche, remember Tara's journey. Sometimes what looks like a perfect opportunity needs deeper market research and strategic thinking. Want to chat about your business journey? My diary is currently open for discovery calls.
Next week: Join me for another inspiring episode of Beyond the Clinic!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to This Weekâs Episode
One of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism?
This weekâs episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If youâve ever debated whether to post something personal, worried about oversharing, or felt unsure about how to balance credibility with authenticity, this episode is for you.
Episode Summary
We explore the fine line between personal and professional sharing as a healthcare professional on social media. While personal content helps to build trust, oversharing can dilute your credibility. I share a three-step framework to help you define what to share and what to keep private, so you can show up online with confidence while maintaining professional boundaries.
We also discuss common mistakes clinicians make on social media, why engagement-driven content can be tempting, and how to ensure that what you share aligns with your business goals.
Key Takeaways
Personal content builds trust, but it should be intentional and aligned with your values.Oversharing can blur professional boundaries and impact credibility.Define your key themes - choose 3-5 personal elements that support your brand and client relationships.Set clear boundaries - decide in advance whatâs off-limits.Consider separate accounts if you also want a private space to share more freely.Take action today - post one small personal insight that reflects a shared value with your audience.If you found this episode helpful, please leave a review and share it with a colleague who might benefit. And if you have a question youâd like me to cover in a future episode, send me a DM on Instagram - Iâd love to hear from you.
Join me next time for more insights into growing your business beyond the clinic. See you soon!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Social media can feel frustrating, especially when youâre putting in the effort but seeing little return. If youâve ever wondered why your posts arenât reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that itâs not about posting more, itâs about posting smarter.
Episode Summary
This week, weâre breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isnât about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged.
Weâll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If youâve ever felt like social media just isnât working for you, this episode will help you reframe your approach and make small but impactful changes.
Key Takeaways
Social media platforms prioritise engagement and time spent on content, not just frequency of posting.The algorithm isnât working against youâitâs simply reacting to what people interact with.Reels and shareable content have the highest potential for reaching new audiences.Building a following takes time, but small strategic changes can lead to big improvements.Instead of chasing numbers, focus on creating content that truly connects with your audience.Resources & Links
đ Apply for the Accelerate Mastermind â [Insert link]
đ Follow me on Instagram â [Insert link]
đ Subscribe for more business growth strategiesIf you found this episode useful, please leave a review and share it with a colleague who might benefit. And if you have a topic youâd like covered, send me a DM on InstagramâIâd love to hear your thoughts.
Join me next time for more insights into growing your business beyond the clinic. See you soon!
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic
Iâm Sarah Almond Bushell, and in this episode, weâre addressing a common challenge - what to do when business feels slow.
Many assume that people arenât spending in January, but thatâs not necessarily true. There are strategies you can implement right now to attract more clients, no matter the time of year.
What Youâll Learn in This Episode
How to effectively pitch your offer to encourage immediate actionThe power of urgency and how to use it to drive bookingsOvercoming objections before they become barriers to salesThe importance of audience nurturing to build long-term trustHow to follow up with leads to ensure youâre not leaving money on the tableKey Takeaways
Business slowdowns arenât just seasonal â they often stem from reduced visibility and sales activityAre you actively selling? Simply showing up online isnât enough; you must directly invite people to work with youCreate urgency â limited spots, deadlines, bonuses, and price increases help encourage immediate actionHandle objections early â address concerns around time, money, and readiness in your marketing contentFollow up with potential clients â a simple check-in message can make all the differenceResources & Links Mentioned
Book a Discovery Call with Sarah: https://thechildrensnutritionist.as.me/discovery Mastermind: https://www.sarahalmondbushell.com/mastermind Follow me on Instagram: @dietitiansinbusinessSubscribe to my Youtube Channel: https://www.youtube.com/@BeyondTheClinicPodcast?sub_confirmation=1Letâs Keep the Conversation Going
If you found this episode valuable, take a screenshot, share it on Instagram, and tag me @dietitiansinbusiness. Let me know which action step youâre implementing first.Need extra support? My diary is open for discovery callsâclick the link in the show notes to book a time.Next Episode Teaser
Join me next time for Why the Algorithm Isnât Your Enemyâthe truth about how social media really works and how to make it work for your business.
Until then, remember: Business only feels slow if you
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic! If youâve ever felt stuck in your business, afraid to take bold steps, or unsure how to overcome self-doubt, this episode is for you. Fear and a lack of confidence are two of the biggest barriers to success, but they donât have to hold you back any longer.
Today, Iâm sharing my personal journey with fear, including the moment that changed everything for me. Youâll also learn my 5R Frameworkâa powerful mindset tool designed to help you move past fear and take action towards the business and life you truly want.
What Youâll Learn in This Episode:
â Why fear and self-doubt show up in business and how they keep you stuck
â How comparison can trigger imposter syndrome (and what to do about it)
â My personal story of overcoming fear and stepping into visibility
â The 5R Framework to help you shift your mindset and take bold action
â Why courage isnât about eliminating fear, but acting despite it
â A simple mindset exercise to help you break free from fear todayYour Action Steps:
1ď¸âŁ Recognise â Identify one fear thatâs holding you back right now.
2ď¸âŁ Reflect â Where does this fear come from? What has it cost you?
3ď¸âŁ Reframe â Shift it into an empowering belief.
4ď¸âŁ Review â Check in regularly and celebrate your wins.
5ď¸âŁ Ritual â Build mindset habits to keep you moving forward.Resources & Links:
đ Listen to Episode 39 for my full mindset routine
đ Connect with me on Instagram
đ Visit my website for coaching & resourcesLetâs Keep the Conversation Going!
If this episode resonated with you, share it with a friend who needs to hear this message. And if youâre ready to take your business to the next level, Iâd love to hear what bold step youâre committing to today!
đŹ DM me your takeaway or tag me in your story!
đ Subscribe & Review
If you enjoyed this episode, donât forget to follow, rate, and review the podcastâit helps more health professionals like you step beyond the clinic and into the business they love.Until next time, take that first stepâyouâve got this! đâ¨
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome along, everyone! Iâm so excited to bring you this episode because Iâm chatting with my lovely friend and client from the Accelerate Mastermind, Fiona Brannigan. Weâre diving into Fionaâs journey from the NHS to running her own successful business, Inspirit Nutrition and Dietetic Consultancy. If youâve ever wondered what itâs like to step away from the healthcare system and build something of your own, this episode is for you.
Episode Summary:
In this episode, I sit down with Fiona Brannigan, a registered dietitian who helps individuals over 50 (particularly those 65+) manage gut health and chronic conditions. Fiona shares her story of leaving the NHS, navigating personal challenges, and embracing entrepreneurship. We discuss the highs and lows of starting a private practice, overcoming mindset blocks, and how sheâs grown her business with confidence and purpose.Fionaâs inspiring journey is packed with insights on overcoming fears, building self-belief, and structuring a business that works around lifeâs priorities. Whether youâre thinking about leaving clinical work or just starting your entrepreneurial journey, youâll find valuable takeaways here.
What Youâll Learn in This Episode:
Fionaâs motivation to leave the NHS and start her own practice.The biggest mindset challenges she faced and how she overcame them.Why building an email list early is crucial for business success.How having a strong âwhyâ can keep you motivated through tough times.Practical strategies Fiona uses to stay organised and focused.Key Takeaways:
âEverything you want is on the other side of fear.âPeople buy what they want, not what they need.Having a solid plan and tracking progress is essential for business growth.Surrounding yourself with support makes all the difference in business.Resources and Links:
Connect with Fiona on Facebook: @InSpiritNutritionDieteticConsultancyFollow Fiona on Instagram: @Fiona_InSpiritDietLearn more about Fionaâs services: InSpirit Nutrition WebsiteStay Connected:
If you loved this episode, make sure to subscribe, leave a review, and share it with a friend who might find it helpful. Join our community and never miss an update!I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Welcome to Beyond the Clinic! Iâm Sarah Almond Bushell, and Iâm so pleased youâre here. Whether you're a regular listener or joining us for the first time, youâre in the right place to gain practical, no-nonsense advice to help you grow your business with confidence.
In this episode, weâre diving into a hot topic - Facebook and Instagram ads. Are you tempted to give them a go but unsure if you're truly ready? Iâll be breaking down exactly what you need in place before you start investing in ads, helping you avoid costly mistakes and ensuring your hard-earned money is well spent.
Episode Summary
If youâve ever found yourself posting consistently on social media but getting little engagement, you might have wondered whether running ads is the magic solution to your growth struggles. But hereâs the thing, ads arenât a quick fix. In this episode, I take you through the essentials you need to have in place before considering paid advertising, so you donât waste valuable time and money. From understanding how ads amplify your existing marketing efforts to making sure your lead magnet, email sequences, and messaging are spot on, this episode will help you figure out whether youâre truly ready to take the plunge into Facebook and Instagram ads.Key Takeaways
Ads amplify whatâs already working, if your marketing isnât effective, ads wonât fix it.Engagement ads should come before conversion ads to build a warm, engaged audience.Your lead magnet and email funnel must be optimised before investing in ads.Running ads requires a clear budget and consistent strategyâturning them on and off can be costly.Tracking and analysing data is essential to making evidence-based decisions and adjusting your strategy.Ready to take your marketing to the next level?
Before you dive into ads, make sure your marketing foundations are solid. If you need support with refining your strategy, Iâm here to help. Book a discovery call with me and letâs make sure youâre set up for success.Thanks for listening, and Iâd love to hear your thoughts on this episode! Let me know, are you ready to run ads, or do you have some groundwork to do first?
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan -
Hi, itâs Sarah Almond Bushell! Iâm so glad youâre joining me for this episode of Beyond the Clinic. Today, weâre tackling a topic that resonates with many of us, how to set yourself up for success every single day. Whether your mornings feel chaotic or youâre struggling to stay consistent with routines, this episode has something for you.
Episode Summary:
In this transformative episode, we explore the power of morning and evening routines. Drawing from personal experiences and science-backed strategies, I share practical tips to cultivate habits that improve your mindset, boost productivity, and accelerate business growth.Youâll hear about:
How I used routines to rebuild focus and grow my private practice during a challenging life chapter.The importance of daily rituals for mindset, productivity, and overall success.A deep dive into the SAVERS framework from Hal Elrodâs The Miracle Morning.Simple evening practices to clear mental clutter, embrace gratitude, and set up your next day for success.Why routines arenât about waking up earlier but starting your day with intention.By the end of this episode, youâll have actionable steps to create personalized routines that work for your unique lifestyle and goals.
Key Takeaways:
Morning Routines Are Transformational: They arenât about the time you wake up but the intention you set for your day.The SAVERS Framework: Silence, Affirmations, Visualization, Exercise, Reading, and Scribing are game-changers for focus and momentum.Evening Routines Prepare You for Success: Practices like celebrating your wins, brain-dumping, and gratitude clear mental clutter and promote restful sleep.Consistency Over Perfection: Even a six-minute routine can have a massive impact when done daily.Resources Mentioned:
The Miracle Morning by Hal ElrodJoin our Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYour Action Step:
Choose one routine, morning or evening, and commit to practicing it for the next seven days. It only takes a few minutes to get startedIf you found this episode helpful, Iâd love to hear from you! Tag me on Instagram or drop a note in our Facebook group. Donât forget to subscribe and leave a review to help more listeners like you discover Beyond the Clinic.
I'd love to hear from you, click the link to 'text' the show directly
Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist
Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan - Visa fler
