Avsnitt
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‘A brand is a living, breathing thing. A stale brand is a dead brand’
In this episode, we are joined by Bob Galmarini, Senior Director of Brand Design at Databricks, as he shares his journey leading a multidisciplinary team of one of the fastest-growing organizations in the tech space, and discusses how his team navigates the challenges of simplifying complex messaging for a technical audience. Bob also addresses the importance of telling brand stories that resonate with the buyers, no matter the complexity of the product or service, and emphasizes the areas where B2B brands can still learn from B2C.
We also discuss:
Why integrating quantitative data with emotional storytelling is key—staying data-informed rather than data-drivenHow AI tools are being utilized to enhance creative workflows, focusing on efficiency, templatizing, and automation.The necessity of finding a balance between top-of-funnel and bottom-of-funnel (BOFU) content to enhance brand awareness and engagement. -
Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?
In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.
We also discuss:The importance of building strong emotional connections through brand storytelling.The structure and strategy of MAAP's marketing team to achieve significant business impact.The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market. -
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B2B marketing is always changing, and today we're seeing brand make a major comeback.
In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.
We also discuss:
The relevance of risk-taking in marketing for groundbreaking impactJason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search trafficHow to future-proof companies by focusing on customer value rather than solely serving salesThe importance of balancing long-term planning with agile marketing adaptations -
Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.
In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.
We also discuss:
How identifying pain points in day-to-day situations can lead to disruptive business ideasStoryBook’s insights into creating a delightful customer experience that retains users in the long termFrancisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team -
As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?
This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..
We also discuss:Erik’s extensive experience in building communities from Reddit to MidjourneyInsights into how Midjourney operates to produce AI-generated images in a co-creative environmentHow community stories contribute to consolidating a brand's identityWhy transparency and direct engagement with the community are crucial for growth and feedbackThe importance of understanding the process of community building at the smaller, human scale -
Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?
In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.
We also discuss:
The business impact of the democratization of insights across teams.How to incorporate nuances in messaging for the stages of the sales funnel.The evolution of social media platforms towards video content and its implications in building brands.And much more! -
Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?
In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.
We also discuss:
Finding the balance between personal values, family commitments, and professional advancement.The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.The significance of brand authenticity and ongoing innovation in connecting with technical audiences. -
This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI.
Join us as we discuss:
Effective strategies for entering market categories filled with established playersHow companies can position themselves as trusted authorities in their industryCurrent challenges and opportunities for marketers And much more. -
Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.
In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being.
Join us as we discuss:The significance of cultivating a movement larger than your productThe shift towards prioritizing retention over brand awarenessThe pitfalls of adhering to the growth-at-all-costs playbook -
In this episode, we are joined by Nick Levesque, Creative Director at Asana, who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With extensive experience managing teams, Nick also emphasizes the importance of becoming a salesperson in the creative industry to effectively communicate and sell your vision and creative ideas.
Join us as we discuss: Nick’s four Cs brand philosophyHow Distinctive Brand Assets can elevate your marketing strategy to the next levelExpert tips for balancing passion projects with full-time jobs -
Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible?
In today’s episode, Charlie Waite, Director of Product design at Uber, delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance of balancing design, user experience, speed, and company growth.
Join us as we discuss:
How good product design serves as a powerful differentiator for brandsUber's commitment to diversifying services for increased accessibilityThe importance of authenticity and honesty in leadership roles -
Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy.
In this episode, Kaiwei Tang, the Co-Founder and CEO of Light, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success.
Join us as we discuss:The challenges and opportunities behind creating a product that goes against the status quoHow word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growthWhy brand storytelling can reshape the technology landscape -
Great partnerships lead to thriving brands.
In this episode, Kohl Crecelius, CEO and Co-Founder of Known Supply, explores in detail how B2B partnerships have allowed his brand to achieve stable and sustainable growth while staying true to their mission of increasing the world’s access to ethical fashion.
Join us as we discuss:Why a high level of production should come along with a high level of positive and sustainable impactHow education can be an invaluable brand resource to connect with consumersThe importance of language —which goes beyond words— when creating a great brand story -
Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create.
In this episode, we are joined by Noah Elias, Founder of Noah Fine Art, as he unravels how he has managed to fuse cleverness, creativity, and commerce to drive business success. Supported by strategic purpose and faith, Noah shares his extensive experience in the creative industry, highlighting the importance of building a transformational rather than transactional brand experience.
Join us as we discuss:Why honing structure and discipline can unlock your full potential as a creativeHow to diversify revenue streams by selling not only what you make but what you knowHow we should be using our energy to outshine AI through innovation instead of fearing it -
In today’s episode, Joe Chernov, CMO at Pendo.io, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to, and the ways he and his team are marketing “through” people—not “to” people. By cultivating his team’s strengths and infusing the Pendo brand story with strong emotion, he and his team are turning Pendo into a market winner.
Join us as we discuss:
How to leverage KPIs to make your customers feel above averageThe role of biases and emotional connections in purchasing decisions.Shifting focus from top-of-funnel to post-opportunity engagement. -
Storytelling can be approached from various perspectives, and sometimes, exploring the less conventional ones can lead to the creation of a remarkable brand story.
Embracing an ethos-driven approach to storytelling is what today’s guest, Joshua Ariza, Founder and Owner of Chomp Brand, has done to tackle the complexities of building his own illustration label. Through the intersection of art and fun, Joshua shares insights into the benefits of having an expansive interpretation of the illustration marketplace, as well as the challenges that an economy in flux holds for the design industry.
Join us as we discuss:
Honing the right set of skills to illustrate and sell your artTaking calculated risks while balancing budgets for long-term success in the creative industryShifting towards an integrated approach that combines illustration and artificial intelligence. -
Every brand needs a compelling story—even ones as established as Amazon Web Services.
Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing division that’s lacked a design focus for years. In this episode, Cymone shares lessons she’s learned from working at a company as big as AWS, such as dealing with tension that results from authenticity, initiating change at a large organization, and connecting with end users.
Join us as discuss:
Ambitious plans to shape the company's cultureThe need to fake confidence (and why it doesn’t last)Being scrappy and doing good work with what’s available -
In this episode, we have the pleasure of chatting with Joel Beukelman, Product Designer at Royal.io. Join us for a cutting-edge conversation in which Joel discusses what it’s like to build a marketplace at the intersection of cryptocurrency, music streaming, and Web3. With the goal of disrupting traditional, outdated practices in the music industry, Joel and his colleagues are designing solutions and tools that are aimed at empowering artists to connect with fans and monetize their music.
Join us as we discuss:
How technology can solve issues of unauthorized use of creative contentWhat collaboration requires: curiosity, flexibility, risk-taking, and a willingness to learnWhy humility and adaptability are critical in the startup world and crypto market -
In this episode, we’re delighted to welcome in Justin Rands, Director of Brand Design at Oyster. Tune in to hear us chat about how he and his team make Oyster stand out as a brand, the importance of experimentation, the future of AI in content creation, and more. Justin also shares insights from his career journey, including the challenges of running a 700-person team and the riskiest moves he’s made at Oyster.
Join us as we discuss:
How the best brand stories find the human elementWhy it’s so difficult to make creative that stops you in your tracksThe communication mistakes that are so costly for brands -
In this episode, we are joined by Mike Constantiner, Co-Founder and Head of Brand and Community at Freestyle, the first brand in the market to manufacture tree-free baby diapers. As we delve into the process of ideation, consolidation, and maintenance of the company, Mike emphasizes the importance of building a narrative where the community—in this case, parents—hold the guiding voice that steers the brand's decisions to resonate with a wider audience and that can lead to the creation of a lifestyle brand. Additionally, Mike provides insights into the challenges, errors, and learnings that this process has imparted to him and his company, while also delving into their philosophy of "make cool shit" to maintain long-term relevance in the market.
Join us as we discuss:
Remaining competitive with limited time, talent and capitalThe power of continuously making cool stuff, and finding the right team to do itHow crafting and building a great brand story can change the game for your company - Visa fler