Avsnitt
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🔍 Key topics include:
• The impact of AI on business, culture, and creativity
• Ethical considerations in the rapidly advancing AI landscape
• The U.S.-China AI arms race and its global implications
• AI for social good: Can technology drive positive change?
• The importance of human elements in the AI-driven future workforce
📌 Whether you're a tech enthusiast, marketer, or business leader, this episode provides valuable insights into the role of AI in shaping tomorrow’s world.
💬 What’s your take on the intersection of human instinct and AI in the future of business? Share your thoughts below!
Timestamps:
00:00 Introduction and Special Guest Announcement
00:44 Will Snow's Background and Journey
03:11 Discussion on Culture and Early Career
04:08 Overview of Today's Topics
05:58 Will's Most Rewarding Projects
07:45 AI's Role in Business and Creativity
11:50 Philosophical Insights on AI and Creativity
17:15 Geopolitical Implications of AI Investments
29:37 AI for Good and Future Prospects
31:37 Conclusion and Part Two Teaser
Watch the Full Episode and Follow us on Social Media! ↓
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💡 What’s inside this episode?
Milda's career evolution: From creative to corporateThe unique challenges of FinTech marketingHow Beehive empowers SMEs with fast, accessible fundingStrategies to simplify complex financial conceptsEmerging trends like AI and its role in the future of financial servicesGet actionable insights into:
✅ Niche marketing in FinTech
✅ Balancing compliance with innovation
✅ Connecting with retail investors and SMEs
✅ Leveraging partnerships for growth
🔑 If you're a marketer, entrepreneur, or FinTech enthusiast, this episode is packed with lessons to help you stay ahead in the ever-evolving financial services industry.
🎥 Don’t miss this insightful conversation!
👉 Like, share, and subscribe to Below the Fold for more expert perspectives on business, tech, and marketing.
TIMESTAMPS:
00:00 Welcome to the Show00:49 Introducing Milda
01:07 Milda's Career Journey
02:18 Transition to Finance
03:19 Challenges in Finance vs. Creative Roles
07:19 Understanding Acronyms and Jargon
15:43 The Role of Beehive in FinTech
21:29 Demand and Impact for SMEs
27:40 Communicating with Retail Investors
27:58 Sales-Led Growth Strategy
28:16 Challenges in Acquiring Retail Investors
29:27 Partnerships and Scaling Up
33:11 Marketing Strategies for SMEs
34:45 Effective Video Content for Engagement
46:35 Future Trends in FinTech
51:06 The Role of AI in FinTech
53:59 Conclusion
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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🔗Linktree: https://buff.ly/3VF3s4Q
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Saknas det avsnitt?
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Have you ever considered how public relations (PR) can unlock doors in both your personal and professional life? In this enlightening episode of the Below The Fold Podcast, host Ibrahim Jabri sits down with Lara Jada, the visionary founder of Cameo Comms, a PR agency that specializes in the dynamic realms of food, beverage, and technology. Together, they delve into the often-overlooked significance of PR, revealing that it’s not just for celebrities but an essential tool for everyone striving to elevate their brand and visibility.
Lara shares her compelling journey into the world of PR, emphasizing a powerful belief: effective public relations can attract opportunities by showcasing one's authentic self. This episode is packed with six essential insights about PR that will transform the way you think about marketing strategies. Discover how to leverage social media as an extension of your PR strategy, the significance of celebrating small wins, and the vital importance of connecting with the 'why' behind your actions.
Listeners will gain valuable knowledge on positioning themselves as thought leaders in their respective industries while maintaining a level of visibility that respects personal privacy. With the rise of digital marketing experts and the ever-evolving landscape of technology in marketing, Lara’s insights are timely and relevant, especially for entrepreneurs seeking to navigate the complexities of brand development in today’s fast-paced world.
This episode aims to educate and inspire listeners to embrace the principles of PR, highlighting its broader applications in various aspects of life. Whether you’re interested in advertising innovations, social media marketing tips, or digital marketing strategies, this episode is a treasure trove of marketing advice. Tune in to learn how to harness the power of PR to boost your brand awareness and drive your marketing campaigns to new heights.
Join us for this engaging conversation that merges the worlds of marketing and technology, and don’t miss out on the expert interviews in marketing that can elevate your understanding of the industry. From the latest tech trends in MENA to effective programmatic campaigns, Lara and Ibrahim cover it all. Get ready to rethink your approach to PR and discover the marketing secrets that can transform your entrepreneurial journey.
So, are you ready to take your marketing game to the next level? Listen now to the Below The Fold Podcast and unlock the potential of PR in your life!
TIMESTAMPS:
00:00 Introduction00:49 Meet Lara Geadah
01:25 Lara's Journey in PR
03:06 The Importance of PR for Everyone
09:05 Using Social Media for PR
13:31 Becoming a Thought Leader
16:24 PR for Invisibility
17:17 Conclusion and Next Episode Teaser
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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What if your social media presence was the key to transforming your fitness brand into a community-driven powerhouse? Join us in this engaging episode of the Below The Fold Podcast as host Ibrahim Jabri sits down with Huda, a marketing expert with extensive experience in the fitness and wellness industry. Together, they unveil the secrets behind effective marketing strategies that not only engage but also foster a sense of belonging among clients.
Huda takes us through her fascinating journey from public health to fitness marketing, illustrating how her educational background shapes her approach to marketing. As they dive deeper into the conversation, they highlight the critical role of social media as a primary channel for fitness brands, comparing it to a business card that leaves lasting first impressions. In an era where authenticity reigns supreme, Huda emphasizes the necessity of adopting a lifestyle approach to marketing rather than a transactional one.
Throughout the episode, listeners will gain valuable insights into how fitness brands can create community through events and collaborations, ultimately leading to increased client loyalty. Huda also addresses the challenges of standing out in a saturated market, discussing the impact of pricing strategies and the evolving preferences of consumers, particularly the influential Gen Z demographic.
As digital marketing experts, we understand the importance of staying ahead in the game. Huda's expert advice on building meaningful connections with clients offers actionable strategies for personal trainers and fitness instructors looking to enhance their engagement and drive loyalty. This episode is packed with advertising insights and marketing advice that will resonate with entrepreneurs eager to elevate their brands.
Whether you are a seasoned marketer or just starting your journey, this episode of the Below The Fold Podcast is a treasure trove of marketing strategies and digital marketing trends that are essential for anyone in the fitness industry. Tune in to discover how to leverage social media marketing and community-building initiatives to propel your brand forward in an increasingly competitive landscape.
Don't miss out on the opportunity to learn from Huda's wealth of experience and the valuable lessons she shares about branding, e-commerce, and the intersection of technology in marketing. Join us as we explore the future of fitness marketing and how to harness the power of programmatic campaigns and advertising innovations to create impactful brand campaigns that resonate with your audience.
Listen now on the Below The Fold Podcast and unlock the secrets to mastering your fitness marketing strategy!
Introduction to Below The Fold Podcast 00:07
Guest Introduction: Huda's Background 00:50
Marketing in the Fitness Space 02:07
The Role of Social Media in Fitness Marketing 03:19
Building Community in Fitness 05:59
Marketing Fitness as a Lifestyle 23:02
Challenges in a Competitive Fitness Market 35:19
Watch the Full Episode and Follow us on Social Media! ↓
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Key topics covered include:
The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike.The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity.Brand narrative development: Tips for creating compelling stories that align with brand identity.COVID-era business adaptation: Strategies Neil employed to pivot during the pandemic.Arabic content expansion: Challenges and opportunities in catering to diverse markets.Consistency in communication: Why maintaining a unified brand voice is crucial across all channels.Additional Highlights:
Neil’s personal journey and the foundation of Rightfully.Real-life client success stories that showcase the transformative power of storytelling.Insights into saystory’s subscription model, pricing, and future roadmap.Why Listen:
This episode is a goldmine for marketers, content creators, and business owners looking to elevate their storytelling game while staying SEO-savvy. Learn how to balance creativity with strategy, adapt to industry shifts, and leverage innovative tools like saystory to simplify workflows.
💬 Share your thoughts: What are your biggest challenges in merging storytelling with SEO? Let us know in the comments below!
Don’t forget to like, subscribe, and share this episode for more actionable insights and expert tips on brand communication and storytelling.
Timestamps:
00:00 Welcome to the Show
00:49 Meet Neil Sheth: The Storytelling Expert
01:36 The Evolution of Rightfully
03:01 SEO Challenges and Brand Communication
06:13 Navigating Brand Guidelines and COVID-19
12:08 Expanding into Arabic Content
17:46 The Art of Storytelling
22:09 Introducing saystory
24:32 The Challenge of Elevating Your Brand
25:05 Introducing saystory: A Virtual Mic Solution
25:52 Efficiency and Productivity Gains
26:58 Democratizing Feedback and Reducing Client Calls
31:18 Customer and Employee Feedback
39:56 Subscription Model and User Feedback
42:46 Future Roadmap and Integration Possibilities
49:02 Final Thoughts and Contact Information
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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🔗Linktree: https://buff.ly/3VF3s4Q
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Together, we dive into:
The evolution of digital marketing and the challenges it faces todayHow blockchain technology is changing the way data is managed and sharedThe role of BlahApp in empowering users by addressing data privacy and rewarding them for their dataThe challenges of zero-party data and building consumer trustHow global regulations like GDPR are shaping marketing practicesThe intersection of data ownership, privacy, and monetizationKey topics also include:
✅ The power of blockchain to enhance transparency and security
✅ How Meta’s data controversies highlight the risks of poor data practices
✅ The evolving role of data wallets and how they could reshape the future of digital marketing
✅ The challenges and opportunities in lookalike audiences and data matchingWhether you’re in marketing, tech, or just interested in the future of data privacy and blockchain, this episode is filled with insights, expert advice, and practical takeaways.
💬 What are your thoughts on data ownership and the role of blockchain in marketing? Drop your comments below!
Don’t forget to like, subscribe, and hit the bell for more insider tips on the future of marketing, data privacy, and innovation.
Timestamps:
00:00 – Welcome to the Show
00:54 – Introduction
01:23 – Journey in the Media Industry
02:19 – Building Meemob and Expanding Internationally
02:40 – Educational Background and Early Career
05:12 – Innovative Marketing Solutions
05:39 – Introduction to BlahApp
05:50 – Data Privacy and User Rewards
09:22 – Challenges of Zero Party Data
13:16 – Blockchain and Privacy in MENA
13:31 – GDPR Compliance and Global Data Practices
21:28 – Blockchain Technology and Its Potential
27:17 – Global Financial Systems and Ripple's Role
28:05 – Data Privacy and Blockchain Technology
30:57 – The Power and Risks of Data Ownership
31:38 – Meta's Data Controversies and Cambridge Analytica
35:02 – Challenges in Digital Advertising and Data Matching
41:44 – The Future of Data Wallets and Regulation
43:41 – Real-World Applications and Lookalike Audiences
49:56 – Concluding Thoughts and Future Discussions
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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🔍 Key topics include:
The spectrum of decision-making: Instinct, data, and common sense.Using AI tools for marketing without losing the human touch.The ethics of over-personalization and data usage.Case studies showing instinct's role in disruptive innovation.Practical tips for balancing analytics with intuition in leadership.
📌 Perfect for marketers, leaders, and tech enthusiasts looking to master the interplay between technology and human judgment!
💬 What’s your take—can AI ever fully replace human instinct? Share your thoughts below!
Timestamps:
00:00 Introduction
01:21 Philosophizing About Data and AI
03:45 Exploring the Decision-Making Spectrum
06:53 Instinct vs. Data-Driven Decisions
12:35 The Role of AI in Decision Making
15:34 Common Sense and Customer Performance Indicators
20:51 Case Study: Instinct, Common Sense, and Data
25:26 Instinct vs. Data in Marketing
25:46 The Role of Instinct in Disruptive Innovation
27:07 Examples of Instinct in Business
28:00 Balancing Data and Instinct in Leadership
31:14 Quick Fire Questions on MarTech
39:04 Ethical Concerns in Data-Driven Marketing
47:31 The Future of AI and Instinct in Decision Making
50:04 Practical Takeaways for Balancing Data and Instinct
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Here is some of the topics we cover:
Mastering agility in content productionDecoding trend-jacking strategiesBalancing virality, authenticity, and the debate on speed vs. qualityThe power of employees as brand advocatesHow brands can navigate controversial trends safelyWhether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-provoking discussions, and a sprinkle of humor.
💬 What’s your take on balancing speed and quality in content creation? Drop your thoughts in the comments!
Don’t forget to like, subscribe, and hit the bell for more insider tips and strategies in the world of advertising and marketing.
Timestamps:
00:00 Introduction
01:10 Guest Introduction and Career Background
03:09 Understanding Agile Content Production
04:35 Trend Jacking Explained
08:02 True or False: Virality vs. Authenticity
13:13 Speed vs. Quality in Content Creation
17:46 Balancing Relevancy and Quality in Agile Content
18:14 Entertaining vs. Educational Content on Social Media
20:52 The Role of Announcement Content in B2B Marketing
22:12 Outsourcing Creativity to Agencies
25:34 Maintaining Brand Identity While Adopting Trends
28:38 Controversial Marketing Statements
29:19 The Importance of Data Ownership in Marketing
30:51 Using Employees as Brand Advocates
34:20 Avoiding News and Political Content for Brand Safety
35:02 Engaging in Culture Wars for Brand Visibility
36:59 Final Thoughts and Farewell
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field.
Timestamps:
00:00 Welcome to the Show
00:49 Introducing Sary Hamadeh
01:54 Sary's Career Journey
04:49 User Experience in Automotive Marketing
12:16 The Role of Technology in Customer Experience
16:02 Electric Vehicles and UX
19:58 Connected Cars and Future Trends
26:27 The Evolution of Smart Cars
27:34 Electric Cars: Losing or Gaining Soul?
31:00 Marketing vs. Engineering in Automotive
32:43 The Importance of Seamless Digital Experience
34:38 Personalization in Automotive User Experience
37:16 Customer Expectations and Transparency
42:09 Adapting to New Automotive Features
43:32 The Role of Marketing in Car Design
44:51 Augmented Reality in Cars
47:17 Voice Interfaces in Cars
48:54 Key Skills for Automotive Marketers
50:12 Lessons Learned in the Automotive IndustryWatch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level.
Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era.Don’t forget to share your thoughts and join the debate in the comments or on our social media channels!
Timestamps:
00:00 Introduction
00:50 Meet Franciska Acs: A Marketing Pro
02:20 Diving into AI in Marketing
03:32 Debating AI's Impact on Copywriting
13:41 The Future of Human Creativity vs. AI
19:06 Balancing Creativity and Practicality in AI
20:10 AI's Role in Marketing for Small vs. Large Companies
24:15 AI's Impact on Job Creation
29:17 Boosting Productivity with AI Tools
30:10 Authenticity in AI-Generated Content
32:53 Maximizing Instagram Engagement with Long-Form Captions
35:12 Final Thoughts and Farewell
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.
Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧
Timestamps:
00:00 Introduction
01:09 – Meet Richard Hartley
01:42 – From Drummer to Business Leader: How Music Shaped His Approach
03:05 – Why Paid Search is So Exciting
04:13 – Overcoming Challenges in Paid Search
07:51 – The Evolution of Paid Search Marketing
08:30 – How AI and Automation Are Shaping the Landscape
11:33 – Emerging Search Platforms You Should Know About
14:28 – Key Metrics for Effective Search Advertising
20:18 – Understanding the Value of Search Ads 360
21:37 – Navigating Enterprise-Level Tools in Google Ads
22:54 – Running Global Search Campaigns & Reaching New Markets
24:49 – How to Identify & Hire Top Paid Search Specialists
27:33 – Choosing the Right Paid Media Agency Partner
33:56 – The Role of Automation and AI in Paid Media Campaigns
37:29 – Building Successful In-House and Agency Collaborations
42:14 – Rapid Fire Questions & Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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🔗Linktree: https://buff.ly/3VF3s4Q
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Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies.
Tune in for fresh perspectives! 🎧
Watch the Full Episode and Follow us on Social Media! ↓
Timestamps:
00:00 Introduction
00:49 Meet Andreas Frangeskides
01:18 Career Journey and Expertise
03:00 Building Effective Data-Driven Teams
03:14 The Role of AI, Wearables, and Voice Technology
06:13 Challenges and Opportunities in Big Data
16:55 The Ethical Debate on AI
23:31 The Skynet Principle: AI's Potential to Surpass Humanity
24:11 Challenges of Integrating AI with Analytics
24:47 Data Privacy and Ethical Considerations in AI
25:46 The Safety of AI-Generated Content
30:37 Ensuring AI Empowers Rather Than Replaces
32:38 Wearable and Voice Technology: Balancing Helpfulness and Invasiveness
36:21 The Future of Technology: From Smart Rings to Vision Pro
39:00 Creativity vs. Data-Driven Business: Finding the Balance
41:08 The Role of AI in Humanity's Future
42:49 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.
Don't miss out on this enlightening discussion!
00:00 Introduction
00:49 Meet Karen Khattab: E-commerce Expert
02:27 Diving into E-commerce in MENA
07:35 The Rise of Quick Commerce
14:55 Understanding Retail Media
16:47 Global vs. Local Retail Media
20:45 The Importance of Retail Media for Advertisers
24:53 Deterministic vs. Probabilistic Targeting in Retail Media
25:15 Amazon's Extensive Audience Segmentation
25:43 Targeting Strategies and Retargeting on Amazon
26:30 Full Funnel Targeting and Advanced Audience Insights
27:20 Amazon Marketing Cloud and Vendor Central
28:10 Comparing Amazon with Other Retailers
31:50 Return on Ad Spend: The Ultimate Metric
35:40 Platform Performance by Category
38:24 Importance of Testing Different Platforms
41:29 Innovative Campaigns and Offline Presence
44:56 Training Needs in E-commerce and Retail Media
48:30 Third-Party Tools and Platform Tracking
50:04 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.
The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.
Don’t miss this insightful conversation! 🎧
Timestamps:
00:00 Introduction
00:49 Guest Introduction: Tamara's Journey
03:06 Founding Barometer: The Hackathon Story
04:17 Barometer's Evolution and Impact
05:52 Understanding Barometer's Functionality
11:51 Case Studies and Real-World Applications
16:52 Scaling Marketing Efforts
17:31 Importance of Targeting and Data
18:35 Competitors and Market Landscape
19:50 Expanding Beyond Podcasts
21:28 Granular Content Analysis
23:38 Publisher and Advertiser Collaboration
29:05 Regional Insights and Challenges
32:08 Educational Needs and Future Prospects
33:10 Conclusion and Contact Information
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!
Timestamps:
00:00 Introduction
01:18 Stuart's Background and Career Journey
03:26 Challenges in Digital Leadership
03:42 Data-Driven Decision Making
05:01 Agility and Innovation in Advertising
06:32 Client Centricity and Personalization
07:50 Cross-Functional Collaboration
17:51 Adapting to the Digital Landscape
23:12 Collaboration with Tech Companies
27:57 Skills for Digital Leadership
33:25 Innovation and Thought Leadership
33:59 Pushing Boundaries in Media
35:11 The Evolution of Traditional Agency Models
37:24 Integration of Creative Strategy and Media
44:13 Client Leadership and Building Trust
58:23 Effective Team Dynamics and Leadership
01:06:43 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.
This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!
Timestamps:
00:00 Introduction
00:49 Guest Introduction and Background
01:55 Diverse Experience in Media and Creative Agencies
02:32 The Essence of Strategy
08:47 The Role of Data in Strategy
12:06 Challenges in Modern Strategy
14:48 Long-term Strategy and Consistency
24:35 Targeting Gen Z and Audience Insights
27:17 Lego's Strategic Mastery
33:37 Strategic Investments in Media
35:24 The Impact of Digital Age on Strategy
36:30 Dubai's Viral Chocolate Phenomenon
42:09 Challenges in Following Long-Term Strategies
55:56 Future Trends in Advertising Strategy
01:03:28 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.
Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and personal growth.
Timestamps:
00:00 Introduction
00:49 Meet Valbona: The Journey Begins
02:11 The Importance of Personal Branding
03:26 Secrets of B2B Marketing
06:03 Leveraging LinkedIn for Business
12:46 The Power of Community Building
15:40 The Birth of 23 Media
20:26 Early Ventures and Experiences
21:19 The Journey of 23 Media
21:57 Learning and Adapting in Business
23:04 Navigating Client Relationships
24:12 Expanding Services and Overcoming Challenges
26:43 Building a Local Team in the UAE
30:10 Content Creation Strategies
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.
Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.
Timestamps:
00:00 Introduction
01:14 Alexis Azzie's Career Journey
03:49 Retail Evolution in the Digital Age
06:26 The Rise of E-commerce and Local Insights
08:06 Tools and Strategies for Digital Shelf Life
09:04 Challenges and Opportunities in Online Commerce
10:19 Personalization and Customer Experience
11:55 The Role of AI and SEO in Retail
15:32 Sephora's Personalization Strategy
18:27 The Impact of Social Commerce and Dropshipping
23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing
24:41 Balancing Brand and Performance Marketing
28:04 Measuring Footfall and Offline Attribution
37:48 Leveraging AI for Marketing Efficiency
41:30 Simplifying Technology for Clients
42:56 Conclusion
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries.
Sultan shares personal anecdotes, demonstrates practical uses of AI, and provides valuable tips for both beginners and seasoned professionals.
Don't miss out on this comprehensive discussion on AI in communications, creative strategy, and more. Hit follow, leave your feedback, and join the conversation on our social channels!
Join Sultan's Curious Habibis AI community here!
https://chat.whatsapp.com/Dbbqkm6fJuIKti2NECA9Qi
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Timestamps:
00:00 Welcome to the Show
00:49 Introduction to Sultan Saab
01:00 Discussing AI in Communications
03:26 The Importance of Prompting
04:55 Practical AI Applications
18:46 Training AI with Expert Input
25:22 Exploring ChatGPT Threads and Memory
26:50 The Importance of Saving Prompts
28:06 Comparing ChatGPT and Claude
33:32 Using AI for Personal Tasks
40:54 The Future of AI and Humanoids
47:42 Prompt Engineering and Marketplaces
52:19 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.
Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset.
Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations.
Timestamps:
00:00 Introduction to Below the Fold
00:50 Guest Introduction: Hakim's Journey
02:46 Marketing Insights and Experiences
06:29 The Power of Creativity in Marketing
11:07 Mentorship and Influences
17:50 The Role of Martial Arts in Success
21:34 Transition to Personal Development
22:12 Cultural Shifts and Personal Development
23:09 Embracing Mentorship and Reading
25:48 The Birth of the Alpha Movement
27:47 Mindset vs. Skillset
30:33 The Importance of Mentorship
33:55 Personal Branding in the Digital Age
38:43 Effective Marketing Strategies
45:17 Final Thoughts and Advice
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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