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  • Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies.

    Tune in for fresh perspectives! 🎧

    Watch the Full Episode and Follow us on Social Media! ↓

    Timestamps:

    00:00 Introduction

    00:49 Meet Andreas Frangeskides

    01:18 Career Journey and Expertise

    03:00 Building Effective Data-Driven Teams

    03:14 The Role of AI, Wearables, and Voice Technology

    06:13 Challenges and Opportunities in Big Data

    16:55 The Ethical Debate on AI

    23:31 The Skynet Principle: AI's Potential to Surpass Humanity

    24:11 Challenges of Integrating AI with Analytics

    24:47 Data Privacy and Ethical Considerations in AI

    25:46 The Safety of AI-Generated Content

    30:37 Ensuring AI Empowers Rather Than Replaces

    32:38 Wearable and Voice Technology: Balancing Helpfulness and Invasiveness

    36:21 The Future of Technology: From Smart Rings to Vision Pro

    39:00 Creativity vs. Data-Driven Business: Finding the Balance

    41:08 The Role of AI in Humanity's Future

    42:49 Conclusion and Final Thoughts

     

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    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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  • Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.

    Don't miss out on this enlightening discussion!

    00:00 Introduction

    00:49 Meet Karen Khattab: E-commerce Expert

    02:27 Diving into E-commerce in MENA

    07:35 The Rise of Quick Commerce

    14:55 Understanding Retail Media

    16:47 Global vs. Local Retail Media

    20:45 The Importance of Retail Media for Advertisers

    24:53 Deterministic vs. Probabilistic Targeting in Retail Media

    25:15 Amazon's Extensive Audience Segmentation

    25:43 Targeting Strategies and Retargeting on Amazon

    26:30 Full Funnel Targeting and Advanced Audience Insights

    27:20 Amazon Marketing Cloud and Vendor Central

    28:10 Comparing Amazon with Other Retailers

    31:50 Return on Ad Spend: The Ultimate Metric

    35:40 Platform Performance by Category

    38:24 Importance of Testing Different Platforms

    41:29 Innovative Campaigns and Offline Presence

    44:56 Training Needs in E-commerce and Retail Media

    48:30 Third-Party Tools and Platform Tracking

    50:04 Conclusion and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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  • Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.

    The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.

    Don’t miss this insightful conversation! 🎧

    Timestamps:

    00:00 Introduction

    00:49 Guest Introduction: Tamara's Journey

    03:06 Founding Barometer: The Hackathon Story

    04:17 Barometer's Evolution and Impact

    05:52 Understanding Barometer's Functionality

    11:51 Case Studies and Real-World Applications

    16:52 Scaling Marketing Efforts

    17:31 Importance of Targeting and Data

    18:35 Competitors and Market Landscape

    19:50 Expanding Beyond Podcasts

    21:28 Granular Content Analysis

    23:38 Publisher and Advertiser Collaboration

    29:05 Regional Insights and Challenges

    32:08 Educational Needs and Future Prospects

    33:10 Conclusion and Contact Information

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     


  • Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.

    This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!

    Timestamps:

    00:00 Introduction

    01:18 Stuart's Background and Career Journey

    03:26 Challenges in Digital Leadership

    03:42 Data-Driven Decision Making

    05:01 Agility and Innovation in Advertising

    06:32 Client Centricity and Personalization

    07:50 Cross-Functional Collaboration

    17:51 Adapting to the Digital Landscape

    23:12 Collaboration with Tech Companies

    27:57 Skills for Digital Leadership

    33:25 Innovation and Thought Leadership

    33:59 Pushing Boundaries in Media

    35:11 The Evolution of Traditional Agency Models

    37:24 Integration of Creative Strategy and Media

    44:13 Client Leadership and Building Trust

    58:23 Effective Team Dynamics and Leadership

    01:06:43 Conclusion and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     



  • With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.

    We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.

    This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!

    Timestamps:

    00:00 Introduction

    00:49 Guest Introduction and Background

    01:55 Diverse Experience in Media and Creative Agencies

    02:32 The Essence of Strategy

    08:47 The Role of Data in Strategy

    12:06 Challenges in Modern Strategy

    14:48 Long-term Strategy and Consistency

    24:35 Targeting Gen Z and Audience Insights

    27:17 Lego's Strategic Mastery

    33:37 Strategic Investments in Media

    35:24 The Impact of Digital Age on Strategy

    36:30 Dubai's Viral Chocolate Phenomenon

    42:09 Challenges in Following Long-Term Strategies

    55:56 Future Trends in Advertising Strategy

    01:03:28 Conclusion and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.

    Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and personal growth.

    Timestamps:

    00:00 Introduction

    00:49 Meet Valbona: The Journey Begins

    02:11 The Importance of Personal Branding

    03:26 Secrets of B2B Marketing

    06:03 Leveraging LinkedIn for Business

    12:46 The Power of Community Building

    15:40 The Birth of 23 Media

    20:26 Early Ventures and Experiences

    21:19 The Journey of 23 Media

    21:57 Learning and Adapting in Business

    23:04 Navigating Client Relationships

    24:12 Expanding Services and Overcoming Challenges

    26:43 Building a Local Team in the UAE

    30:10 Content Creation Strategies

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.

    Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.

    Timestamps:

    00:00 Introduction

    01:14 Alexis Azzie's Career Journey

    03:49 Retail Evolution in the Digital Age

    06:26 The Rise of E-commerce and Local Insights

    08:06 Tools and Strategies for Digital Shelf Life

    09:04 Challenges and Opportunities in Online Commerce

    10:19 Personalization and Customer Experience

    11:55 The Role of AI and SEO in Retail

    15:32 Sephora's Personalization Strategy

    18:27 The Impact of Social Commerce and Dropshipping

    23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing

    24:41 Balancing Brand and Performance Marketing

    28:04 Measuring Footfall and Offline Attribution

    37:48 Leveraging AI for Marketing Efficiency

    41:30 Simplifying Technology for Clients

    42:56 Conclusion

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries.

    Sultan shares personal anecdotes, demonstrates practical uses of AI, and provides valuable tips for both beginners and seasoned professionals.

    Don't miss out on this comprehensive discussion on AI in communications, creative strategy, and more. Hit follow, leave your feedback, and join the conversation on our social channels!

    Join Sultan's Curious Habibis AI community here!

    https://chat.whatsapp.com/Dbbqkm6fJuIKti2NECA9Qi

    Watch the Full Episode and Follow us on Social Media! ↓

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q


    Timestamps:

    00:00 Welcome to the Show

    00:49 Introduction to Sultan Saab

    01:00 Discussing AI in Communications

    03:26 The Importance of Prompting

    04:55 Practical AI Applications

    18:46 Training AI with Expert Input

    25:22 Exploring ChatGPT Threads and Memory

    26:50 The Importance of Saving Prompts

    28:06 Comparing ChatGPT and Claude

    33:32 Using AI for Personal Tasks

    40:54 The Future of AI and Humanoids

    47:42 Prompt Engineering and Marketplaces

    52:19 Conclusion and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.

    Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset.

    Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations.

    Timestamps:

    00:00 Introduction to Below the Fold

    00:50 Guest Introduction: Hakim's Journey

    02:46 Marketing Insights and Experiences

    06:29 The Power of Creativity in Marketing

    11:07 Mentorship and Influences

    17:50 The Role of Martial Arts in Success

    21:34 Transition to Personal Development

    22:12 Cultural Shifts and Personal Development

    23:09 Embracing Mentorship and Reading

    25:48 The Birth of the Alpha Movement

    27:47 Mindset vs. Skillset

    30:33 The Importance of Mentorship

    33:55 Personal Branding in the Digital Age

    38:43 Effective Marketing Strategies

    45:17 Final Thoughts and Advice

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets.

    The discussion also covers app marketing, user acquisition, and the importance of understanding machine learning within ad platforms.

    This episode provides valuable insights for both seasoned marketers and newcomers.

    Timestamps:

    0:00 Intro

    00:55 The Skill Gap in Ad Tech

    01:56 Challenges with Broad Keywords

    03:13 The Evolution of Search Marketing

    05:18 Navigating Platform Biases

    07:37 Strategies for Small Budgets

    11:57 Performance Max Campaigns

    15:16 The Role of Machine Learning

    17:31 The Importance of Granularity

    25:22 CPC Inflation and Market Dynamics

    26:58 Automated Bidding and Organic Cannibalization

    28:27 Balancing PPC and SEO Strategies

    30:25 The Complex World of App Marketing

    32:24 Challenges and Innovations in App Campaigns

    35:26 The Future of Apps and Super Apps

    38:33 Value Exchange and User Data

    49:15 The Role of MMPs and Firebase

    51:49 Concluding Thoughts and Future Topics

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.

    Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.

    Plus, get exclusive tips on maintaining content freshness and the impact of structured data.

    Timestamps:

    0:00 Introduction

    00:55 Meet James: SEO Expert and Agency Owner

    04:38 The Evolution of SEO

    07:29 Staying Ahead of Google's Algorithm Updates

    13:49 Combining SEO with Paid Search

    15:41 Content Strategy for SEO

    20:28 The Future of Search: Beyond Google

    24:45 Generative AI and the Future of SEO

    29:52 Google's Struggle with Generative AI

    30:27 Generative AI in the Service Industry

    31:20 Navigational Intent vs. Generative AI

    32:34 Google's Voice-Activated Future

    33:54 Topical Authority in SEO

    38:01 Structured Data and Schema Markup

    43:20 Answer Engine Optimization

    48:49 The Role of Backlinks in SEO

    55:58 Content Freshness and SEO

    01:02:15 Final Thoughts and SEO Sherpa Services

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.

    Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.

    We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.

    Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships.

    Timestamps:

    0:00 Introduction

    00:17 Guest Background and Career Journey

    01:35 Building and Managing Communities

    02:37 Defining Social Media Communities

    06:17 Elements of a Strong Community

    07:13 Purpose Models for Successful Communities

    13:42 Optimizing Community Workflows

    20:49 Identifying and Engaging Your Audience

    23:24 Embracing Your Unique Purpose

    23:46 Creating and Curating Content

    26:10 Engagement Techniques for Community Building

    29:18 Choosing the Right Platforms and Tools

    32:53 Challenges and Strategies for Brands

    37:05 The Power of Community Advocacy

    43:20 Case Studies and Success Stories

    46:10 Final Thoughts and Closing Remarks

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.

    Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.

    Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.

    Timestamps:

    00:00 Introduction

    00:51 Starting a Social Media Agency in Dubai

    01:13 Finding Your Niche in Social Media Marketing

    04:06 Challenges and Strategies in Social Media Marketing

    05:59 Client Acquisition and Relationship Building

    12:18 Tools and Equipment for Content Creation

    19:50 Engagement and Platform Strategies

    24:33 Leveraging Trends for Brand Engagement

    24:59 The Power of Humor in Social Media

    27:12 TikTok vs. Instagram: Platform Dynamics

    28:47 Client Communication and Expectations

    30:38 The Challenge of Going Viral

    32:09 Strategies for Organic Growth

    33:27 The Importance of Trends and Timing

    42:44 Tools and Techniques for Content Creation

    43:59 Advice for Aspiring Agency Owners

    46:04 Final Thoughts and Contact Information

    Tune in to learn how to turn your passion into a thriving business!

    Watch the Full Episode and Follow us on Social Media! ↓

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas.

    We explore the profound impact of digital transformation on financial services, the future of money through the lens of CBDCs and cryptocurrencies, and the critical importance of financial inclusion and literacy.

    Tune in for an insightful discussion on how technology is reshaping our relationship with money and financial systems.

    Timestamps:

    00:00 Introduction

    00:24 Guest Introduction: Kareem Monem's Career Journey

    01:07 Early Career in Greece: Assistive Technology

    03:11 Transition to the UK: Working with Microsoft

    04:25 Move to the Middle East: Joining Publicis Group

    04:59 Evolution of Digital Marketing

    07:47 Leadership at Digitas

    12:18 Defining Money and Its Modern Perception

    14:47 Decentralization and Digital Currencies

    26:23 Challenges and Opportunities in Banking

    32:02 Vodafone's Digital Wallet and SMS Banking

    32:37 Building Digital Banking in East Swatini

    34:15 Social Banking and Domestic Abuse Support

    36:40 Personalized Financial Services and AI

    43:06 The Future of Digital Wallets

    50:02 Financial Inclusion and Literacy

    55:30 The Future of Money: Predictions and Implications

    01:06:30 Conclusion and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators.

    This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively.

    Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.

    Watch the Full Episode and Follow us on Social Media! ↓

    Timestamps:

    00:00 Introduction

    00:42 Kelly's Journey to Personal Branding

    01:47 The Evolution of Personal Branding

    03:37 Defining Personal Branding

    05:51 Key Elements of a Strong Personal Brand

    08:48 Tailoring Your Personal Brand Across Platforms

    12:44 Starting Your Personal Branding Journey

    14:41 Auditing and Enhancing Your Personal Brand

    18:33 Success Stories and Strategies

    24:33 The Importance of Personal Branding Goals

    25:58 The Power of Personal Branding in Business

    26:11 Stephen Bartlett's Insight on Personal Branding

    27:03 Monetizing Your Personal Brand

    27:43 The Role of Employees in Personal Branding

    29:11 Staying Relevant in a Fast-Changing Media Landscape

    30:11 Content Creation Strategies

    32:37 Balancing Authenticity and Content Creation

    33:44 Overcoming the Fear of Posting

    38:20 Networking and Personal Branding

    40:44 Public Speaking and Personal Branding

    42:36 Activities to Build Confidence and Personal Branding

    45:06 The Importance of Personal Branding Across Industries

    46:57 Tools and Resources for Personal Branding

    48:10 Kelly Lundberg's Book and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry.

    Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.

    Timestamps:

    00:00 Introduction

    00:15 Meet Joe & Ghaith: The SEO Experts

    00:35 Joe's Journey in Digital Marketing

    01:51 Discussing the Show's Name: Below the Fold

    03:47 Defining SEO and Its Importance

    05:06 SEO: Page Ranking vs. Website Ranking

    06:04 The Value of Quality Traffic in SEO

    10:18 SEO Tools and Real-Time Data

    13:06 Best Practices and Keyword Trends

    14:29 Impact of Google's Algorithm Changes

    15:12 On-Page SEO: Keywords, Content, and Meta Tags

    19:41 Off-Page SEO: Backlinks and Authority

    23:09 Relevance of Backlinks in SEO

    24:29 Impact of Social Media on SEO

    28:00 Technical SEO Essentials

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI.

    Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue.

    Tune in to discover the future of data in marketing!


    Timestamps:

    00:00 Introduction

    00:22 Guest Background and Experience

    01:09 Understanding the Podcast Title

    02:41 Diving into Data: History and Evolution

    04:06 The Impact of Social Media on Data

    05:22 Challenges in Data Management

    07:19 Real-Time Data and Customer Engagement

    14:51 Transforming Customer Service with Data

    19:36 High Standards in Customer Service

    20:53 Technological Adoption and Strategy

    21:29 Marketing Technology Landscape

    23:22 Barriers to Martech Investment

    25:23 Data Integration Challenges

    30:19 Agency Roles and Campaign Planning

    34:29 CDP vs DMP: A Shift in Mindset

    40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs

    28:50 Technological Advancements and Future of Identity Graphs

    31:43 The Role of Identity Graphs in Marketing

    35:54 Challenges and Solutions in Implementing Identity Graphs

    41:01 Conclusion and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

    📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

    🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

    🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

    🔗Linktree: https://buff.ly/3VF3s4Q

     

  • Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies.

    Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.

    Timestamps:

    00:00 Introduction

    00:08 Discussing the Show's Name and Concept

    00:47 Guest Introduction and Background

    01:10 Early Career and Digital Marketing Journey

    01:41 Evolution of Digital Marketing

    02:31 Introduction to Identity Graph

    02:41 Explaining Digital Identity Graph

    05:18 Importance of Identity Graphs in Business

    06:57 Building and Utilizing Identity Graphs

    15:25 Deterministic vs. Probabilistic Matching

    19:15 Turning Probabilistic Data into Deterministic Matches

    20:03 Zero Party Data and Validation

    20:33 Building Identity Graphs with Location Data

    22:36 Adoption and Applications of Identity Graphs

    28:50 Technological Advancements and Future of Identity Graphs

    31:43 The Role of Identity Graphs in Marketing

    35:54 Challenges and Solutions in Implementing Identity Graphs

    41:01 Conclusion and Final Thoughts

     

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  • In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field.

    Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical concerns, cultural differences, and the potential of AI to enhance personalized marketing experiences.

    Timestamps:

    00:00 Introduction and Episode Preview

    01:23 Understanding Neuromarketing

    06:03 Practical Applications and Examples

    11:59 Cultural and Generational Influences

    15:33 The Role of Neuromarketing in Branding

    23:24 Branding Power: Pepsi vs. Coca Cola

    24:35 Ethical Debates: Nudge Theory in Neuromarketing

    26:19 Personalization and Consumer Experience

    29:51 Behavioral Economics Insights

    36:22 AI's Role in Hyper-Personalization

    38:04 Regional Perspectives in Neuromarketing



     

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  • In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry.

    Claudius also discusses the vibrant podcast ecosystem in the MENA region, the technological tools aiding content creators, and strategies for brands to leverage audio for their campaigns.

    Tune in to gain insights into the future of audio and the endless possibilities it holds.


    Timestamps:

    00:00 Introduction and Guest Background

    00:26 Early Career and Business Ventures

    01:14 Transition to Dubai and Universal Music Group

    02:09 Joining Spotify and Expanding Markets

    03:05 Passion for Audio and Podcasting

    06:04 The Evolution of Radio and Audio Advertising

    12:06 Impact of Music Streaming Platforms

    19:12 Podcast Popularity in the Middle East

    20:04 Lowering Barriers to Podcast Creation

    21:04 The Organic Growth of Podcasts

    22:36 Diverse Podcast Formats and Their Appeal

    23:50 Podcasts as a Learning Tool

    24:41 Podcasts and Music: A Symbiotic Relationship

    26:12 Monetizing Podcasts: New Tools and Strategies

    29:14 The Role of Brands in Podcasting

    33:53 Advertising and Targeting in Podcasts

    41:46 The Future of Podcasting

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

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