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Creators and innovators, are you ready to unlock the secrets of AI without getting lost in the jargon or overwhelmed by it all? This episode of "Behind the Creator" is a must-listen!
Join host Daniel Plume as he sits down with Heather Murray, a non-technical AI consultant who has gone from marketing agency founder to a leading figure in the AI revolution.
Her journey is indicative of the power of AI - Heather turned a newsletter idea into a hugely successful business and brand. This episode is packed with practical, no-nonsense advice on everything Gen-AI.
Here’s what you’ll discover:
AI for real problems, not just tech: Heather emphasizes solving business problems over getting the latest tech. Discover why starting with your problems, rather than the tools, is your path to success.AI doesn’t have to sound like a robot: Learn Heather’s expert tips on making AI sound like your unique voice, especially for those crucial social media posts.Speed over replacement: Find out how copywriters can use AI to streamline their work rather than fear being replaced. Heather shares some game-changing advice for speeding up your content creation.ROI like never before: Heather’s first use of AI saw her marketing agency deliver more than £50 million in sales for a global brand. One tool at a time: With so many AI tools, where do you even start? Heather shares her recommendations and gives everyone simple advice on where to start.From audience to community: Get insights into how Heather plans to foster engagement with Live shows and build an interactive communityStaying updated: Struggling to keep up with the ever-evolving AI landscape? Heather shares her go-to resources and people to follow to stay ahead of the curve.Heather Murray’s journey from her first speaking gig to becoming a pivotal AI consultant is a wild one - in just a few short months, Heather has found herself talking around the world about the topic and educating others on the potential of AI.
Don’t miss out on her advice and practical solutions that even non-techies can implement.
Follow Heather on LinkedIn
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In this "Behind the Creator" episode, Daniel sits down with the incredibly insightful Chris James. Chris's journey from agency sales rep to creator, sales consultant and community builder is fascinating and full of learning opportunities. Together, they explore the real challenges of scaling a business, breaking down how small issues can balloon as you grow.
We touch on the evolving world of AI and Chris's cautious yet curious approach toward incorporating it into his work, especially when it comes to generating quality content. Chris opens up about his experiences with AI tools, such as custom GPTs, and the sometimes frustrating results he's encountered.
From tightening customer journeys to making businesses into sellable assets, Chris shares insights from his recent trip to Hormozi’s business event in Las Vegas that reshaped his approach to growth. Along the way, they also discuss the importance of data, reducing customer acquisition costs, and increasing long-term value for clients.
One thing that stands out in this chat is Chris's transition into helping folks with sales and ultimately teaching and selling courses. He reflects on overcoming his fear of judgment and shares how building a brand on LinkedIn played a pivotal role in his journey. Daniel also chimes in with his own relatable experiences, making this conversation both engaging and real.
Here's what you will learn:
Scaling Pains: Learn why small problems can magnify as your business grows and how to address these issues early on.AI in Business: Get Chris's perspective on the pros and cons of using AI, including real-world examples of what works and what doesn’t.Customer Journey Optimization: Discover the importance of tightening your customer journey and addressing leakage points to create a streamlined process.Brand Building: Hear how Chris built a strong presence on LinkedIn and transitioned into offering courses, despite initial fears of judgment.Practical Advice: Tune in for actionable advice on reducing the cost to acquire customers and increasing their long-term value, straight from Chris's playbook.So, grab your headphones and join us as we get behind the Creator, Chris James, to uncover the strategies and stories that have shaped his incredible journey. Plus, don’t miss out on some light-hearted moments and wisdom nuggets that could boost your business.
Find Chris on LinkedIn.
Explore Chris's Content to Clients course and community.
Read 'The One Thing' by Gary Keller & Jay Papasan.
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Saknas det avsnitt?
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Erica Schneider's journey from in-house content lead to entrepreneur provides a roadmap for aspiring creators and established professionals alike. Her candid reflections, innovative content strategies, and no-nonsense advice offer a refreshing perspective on navigating the intricacies of personal branding and digital entrepreneurship.
Quitting a full-time job at the end of last year to pursue her own thing, Erica has amassed a super-loyal following across her social channels and is finding many ways to add value to her community. Focussed on helping everyone to be a better writer, Erica is a must-follow for everyone looking to communicate effectively and attract like-minded people - and one to watch for tips on how to make your knowledge work as hard as possible.
In this episode of Behind the Creator, host Daniel Plume explores Erica’s journey and surfaces a host of valuable insights and practical advice for creators and entrepreneurs looking to carve their path in the digital world.
Key Takeaways:
Understand the evolution of the term "creator" and how it can impact your personal branding strategiesExplore the delicate balance between showcasing expertise and embracing vulnerability on social mediaLearn about Erica's unique approach to content creation, emphasizing audience value, enjoyment, and minimal pressureGain valuable tips on building a personal brand, developing marketing strategies, and creating passive income streamsDiscover the power of consistency, openness, and authenticity in establishing authority and connecting with your audienceConnect with Erica:
Explore more of Erica's insights and resources on writing, editing, and personal branding through her LinkedIn, Twitter, courses, and newsletter.
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When you're the fractional CMO for some 60 businesses (soon to be 100), you must have your finger on the pulse of technology developments and the power of AI. As an accomplished content creator, executive producer, TEDx speaker, award-winning marketer and brand expert, Kyle Kane is certainly all of that.
Having delivered creative campaigns for some of the world's premier artists and brands (Katy Perry, Kylie Jenner, Samsung), Kyle is the Chief Marketing Officer at Nobody Studios. HIs remit spans expanding the footprint and partnerships of the studio and supporting founders to market with disruptive tools and applications.
In this show we look at the transformative power of AI for entrepreneurs and established businesses alike. We learn how AI is disrupting the company creation process, revolutionizing market strategies and offering unparalleled opportunities for innovation.
Here are the key takeaways:
- Discover how AI can simplify company creation from ideation to market launch
- Learn about the latest advancements in AI-driven product validation and market testing
- Understand the importance of algorithmic visibility and how to leverage it for your brand
- Get practical advice on safeguarding intellectual property and data privacy in AI-era
- Hear experiences of navigating the challenges and opportunities of the entrepreneurial landscape
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In this episode of Behind The Creator, we welcome Barry O’Reilly, a forward-thinking and opportunistic entrepreneur and author. Known for his significant contributions to agile development and his revolutionary approach at Nobody Studios, Barry shares his fascinating career trajectory from his early days in the tech scene of the dot-com boom and his current endeavours in empowering creators and entrepreneurs around the globe.
Barry’s story is about professional ascension and the resilience and rethinking required to stay relevant and impactful. We explore how Barry raised nearly a million dollars through a public campaign, transitioned from his previous ventures to founding Nobody Studios, and how he has successfully navigated the complexities of global investments. Whether you are an aspiring entrepreneur, a start-up enthusiast, or someone curious about tech innovations and personal growth, this episode is packed with actionable insights.
Key takeaways from this episode:
Innovative fundraising pathways: Learn about the mechanisms and strategies behind Barry’s successful fundraising efforts, notably how the Jobs Act influenced access to capital and enabled his near million-dollar raise through a public campaign.
Career longevity and evolution: Gain insight into Barry's diverse experiences, from starting a mobile games company to being a front-runner in agile software development at Thoughtworks and how these shaped his approach to business and leadership.
Importance of adaptation in personal and professional growth: Discover the core principles of Barry’s book "Unlearn" which advocates shedding outdated success patterns in favour of new strategies that foster future growth, illustrated through examples from notable figures like Serena Williams.
Building a Purpose-Driven Company: Understand why young people are drawn to purpose-led companies and how Nobody Studios is aligned to this trend by inviting creators to submit their ideas and foster an inclusive and creative entrepreneurial ecosystem.
Using AI and innovative tools in business processes: Explore how Barry overcame personal challenges such as dyslexia to author two successful books using AI tools and a unique process involving a journalist, showcasing the practical use of technology in enhancing productivity and creative outputs.This episode of "Behind the Creator" promises to immerse you in a narrative that bridges the gap between creating with purpose and leveraging technology for business success, all through the lens of a forward-thinking entrepreneur.
Find out more about Barry on his website: https://barryoreilly.com/
Connect with Barry on LinkedIn: https://www.linkedin.com/in/barryoreilly/
Learn more about Nobody Studios: https://nobodystudios.com/
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In our third episode, we spoke to Darran Pallatina, the LinkedIn profile optimization expert and self-styled Pink Gangster. We talked about the secrets of building a profile that converts, including SEO, featured content, banners and more.
We dove into the Social Creator Project and the gargantuan effort that went into bringing 9 experts together for one incredible course. We discussed copycats and building an authentic, bulletproof brand. And we chatted about his incredible new YouTube project talking to men struggling with PTSD and depression.
Expect to hear advice and guidance on:
How to create an optimized profile on LinkedIn and the strategies to make it workHow to implement a content strategy to drive growth on LinkedInSetting up tools, systems, and processes to deliver successHow to follow your passions and make it work for youFollow Darren on LinkedIn: https://www.linkedin.com/in/darrenpallatina-optimized-profile-design/
Check out The Social Creator Project: https://darrenpallatina.gumroad.com/l/TheSocialCreatorProject
Donate to Darren’s GoFundMe: https://www.gofundme.com/f/a-channel-to-support-ptsd
Decision of Power YouTube: https://www.youtube.com/channel/UC_tO75MQXGsCqEkpnCSK0wA
Darren’s LinkedIn Content Strategist, Arsam: https://www.linkedin.com/in/arsam-homayounfar/
This podcast is brought to you by ThoughtForma, an AI-native platform designed for creators to leverage their influence, impact the community, and monetize their brand.
Find out more at ThoughtForma.com
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In our second episode, we spoke to author, philanthropist, UX designer, and philosopher Ilan Dray. We talked about his upbringing and how the shock of moving from Haifa to Paris at the age of 6 paved the way for 'Fusion Experience', his insightful new take on how businesses should function across every department.
Expect to hear advice and guidance on:
How to leverage the skills of others for the greater goodHow to lean into your experiences and share them openlyWhy making everything as freely available as possible is a winning strategyWhy he believes all facets of business should operate with a united experienceFollow Ilan on LinkedIn: https://www.linkedin.com/in/ilandray/
Get a copy of Ilan's book: https://fusionexperience.design/
This podcast is brought to you by ThoughtForma, an AI-native platform designed for creators to leverage their influence, impact the community, and monetize their brand.
Find out more at ThoughtForma.com
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In our first episode, we spoke to content expert, SEO consultant, and now SaaS business owner, Tim Hanson. We explored his journey to consultancy, why he was always destined to work for himself, how he thrived through the pandemic, and why now running a SaaS business 'just makes sense'.
Expect to hear advice and guidance on:
How to build an audience on LinkedInWhy determination and grit are essential traitsWhy you need a thick skin and a learning mindsetHow building a like-minded team and collaboration are essentialWhy listening intently to your customers is the only way to build productsFollow Tim on LinkedIn: https://www.linkedin.com/in/tihanson/
Explore Tim's SaaS business Penfriend: https://penfriend.ai/
This podcast is brought to you by ThoughtForma, the AI-Native platform designed for creators to leverage their influence, make an impact in the community and monetize their brand.
Find out more at ThoughtForma.com
